Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer
Company: Ideagen
Location: Nottingham, England, United Kingdom
Job Type: Full-Time
Category: Marketing / Creative & Media / Art & Design
Date Posted: October 02, 2025
Experience Level: 5-10 Years
Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Lead creative output and visual design strategy for the EMEA region, ensuring brand consistency and impact.
• Conceptualize and execute high-quality digital and print collateral, from social media graphics to event materials, aligning with brand guidelines.
• Collaborate closely with internal stakeholders, marketing teams, and senior designers to translate briefs into compelling visual narratives.
• Contribute to the evolution and enhancement of the Ideagen brand identity through innovative design solutions.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for independent work, mentorship capabilities, and strategic input beyond execution. The focus on "leading creative output" and "shaping the future of the Ideagen brand" suggests a significant level of autonomy and responsibility for brand direction within the EMEA region.

📈 Primary Responsibilities

• Conceptualize and design visually compelling digital and print marketing materials, including social graphics, landing page assets, event collateral, and email visuals, ensuring alignment with communication goals.
• Translate internal stakeholder briefs into creative visual concepts and designs that adhere to Ideagen's brand guidelines and enhance brand recognition.
• Maintain and evolve the Ideagen brand identity by ensuring consistency across all visual outputs and contributing to ongoing brand development initiatives.
• Select, edit, retouch, and manipulate imagery from stock or original sources to meet specific design requirements and enhance visual narratives.
• Collaborate effectively with clients, creative teams, marketers, and stakeholders throughout the design lifecycle, from brief interpretation to final delivery.
• Articulate design choices confidently and provide support to senior designers on complex, large-scale campaigns.
• Stay abreast of design trends and best practices to continuously improve visual communication strategies and brand presentation.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and brand stewardship. The emphasis on "shaping the future of the Ideagen brand" suggests that strategic thinking and proactive contribution to brand evolution are key expectations, beyond simply fulfilling design requests.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, and digital media is implied through the required skills and experience. Candidates with degrees in Graphic Design, Fine Arts, or related fields may find their background particularly relevant.

Experience: A minimum of 5-10 years of hands-on experience in a Graphic Design role, preferably within a fast-paced environment or agency setting, is expected. Experience in designing for multiple brands or diverse audiences is also highly valued.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Adobe XD.
• Demonstrated hands-on experience in a professional Graphic Design role.
• A strong understanding of HTML and CSS to effectively support and collaborate on digital design projects.
• Exceptional eye for detail, ensuring accuracy and precision in all design outputs.
• A flair for visual storytelling, capable of communicating messages effectively through design.
• Proven ability to confidently apply and maintain brand guidelines across a variety of media.
• Excellent communication and presentation skills, with the ability to clearly articulate design concepts and rationale to diverse audiences.
• Solid understanding of both print and digital production processes, including pre-press and digital asset delivery.
• Experience designing for multiple brands or diverse audiences within a fast-paced environment.

Preferred Skills:

• Experience with motion graphics or video editing software.
• Familiarity with UX/UI design principles.
• Knowledge of project management tools or methodologies relevant to creative workflows.
• Experience in a B2B software or technology industry.

📝 Enhancement Note: The requirement for HTML and CSS knowledge, while not necessarily for coding, suggests the need for designers to understand web design principles and how their work will be implemented online, facilitating better collaboration with web developers and digital marketing teams. The "5-10 Years" experience level indicates a need for seasoned professionals who can work independently and potentially guide junior team members.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of impactful design work, particularly demonstrating expertise in digital and print collateral creation.
• Examples of how creative challenges were approached, detailing problem-solving methodologies and design thinking processes.
• Demonstrations of technical skill application within Adobe Creative Suite and other relevant design software.
• Evidence of successful application and maintenance of brand guidelines across diverse projects.
• Case studies or project descriptions that highlight collaboration, stakeholder management, and the design lifecycle from brief to completion.

Process Documentation:

• Examples of workflow design and optimization for creative projects, illustrating how efficiency was improved.
• Documentation of system implementation or integration related to design asset management or brand deployment.
• Presentation of metrics or results demonstrating the impact of design work on communication goals, brand engagement, or conversion rates.

📝 Enhancement Note: The explicit mention of a portfolio being "essential" and showcasing "how you approach creative challenges and apply your technical skills" indicates that the review process will heavily scrutinize problem-solving abilities and practical application of design principles, not just aesthetic output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in the UK, particularly in the Nottinghamshire region, a competitive salary range is estimated between £35,000 and £50,000 per annum. This range can vary based on specific skills, portfolio strength, and the depth of experience in B2B or technology sectors.

Benefits:

• Competitive salary package with potential for performance-based bonuses.
• Hybrid working model offering flexibility with three days in the Nottinghamshire head office and two days remote.
• Comprehensive benefits package, including health insurance, life assurance, and pension contributions.
• Opportunities for professional development, including training, workshops, and access to industry resources.
• Generous annual leave allowance.
• Access to employee assistance programs and wellbeing initiatives.
• Company social events and team-building activities.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility offered through the hybrid work arrangement. Specific daily start and end times may be subject to team coordination and project demands.

📝 Enhancement Note: The salary estimate is based on research from UK-based salary aggregators and recruitment agencies specializing in creative and marketing roles. The provided range accounts for the "Senior" title and the specified experience level, with a slight adjustment for the Nottinghamshire location's cost of living and regional market rates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ideagen operates in the software industry, specifically providing compliance and regulation management solutions. This context means the company's marketing materials often need to convey professionalism, technical expertise, and the critical importance of safety and efficiency. The target audience is likely businesses and professionals in regulated sectors.

Company Size: Ideagen is a medium to large enterprise, indicated by its global offices and diverse workforce. This size typically means established processes, opportunities for structured career growth, and a professional corporate environment, while still retaining a sense of agility and innovation.

Founded: Founded in 2009, Ideagen has a decade plus history, indicating a stable and growing company with a track record of success. This maturity suggests robust operational frameworks and a clear vision for its future, including its brand presence.

Team Structure:

• The design team is part of the broader Marketing department, likely comprising various specialists (e.g., content, digital, events, PR) and reporting up to a Marketing Director or Head of Marketing.
• The Senior Graphic Designer will likely report to a Design Lead or Creative Director within the in-house design studio.
• Close collaboration is expected with marketing managers, product marketers, sales teams, and potentially other departments requiring visual communications.

Methodology:

• Ideagen likely employs data-driven marketing strategies, meaning design output will need to be measurable and contribute to specific KPIs.
• Workflow planning and optimization are crucial for managing multiple projects and stakeholder requests efficiently.
• Automation and efficiency practices may be integrated into creative processes, such as using templates, style guides, and digital asset management systems.

Company Website: www.ideagen.com

📝 Enhancement Note: The company's focus on compliance and safety in regulated industries suggests that Ideagen's brand aesthetic will lean towards trustworthiness, reliability, and professionalism. Designers should be prepared to create materials that reflect these values.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a professional who is beyond entry-level and possesses a significant depth of experience and skill. A Senior Graphic Designer is expected to work independently, manage complex projects, and potentially offer guidance or mentorship to more junior members of the team. They are key contributors to the execution of marketing strategies through their design expertise.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Lead or Creative Director within the Marketing department. This structure implies a clear line of management and opportunities for feedback and professional development. Collaboration will be extensive with marketing managers, product marketing specialists, and other cross-functional teams.

Operations Impact: The work of a Senior Graphic Designer directly impacts the company's brand perception, marketing effectiveness, and audience engagement. High-quality, on-brand visuals are critical for attracting and retaining customers, supporting sales efforts, and building a strong corporate identity. This role is instrumental in translating business objectives into tangible visual assets that drive results.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of design, such as digital illustration, motion graphics, or UX/UI design, potentially leading to a specialist role.
• Leadership: Progress into a Design Lead, Art Director, or Creative Director position, managing a team and setting the creative vision for larger campaigns or regions.
• Cross-functional Mobility: Transition into roles within marketing management, brand strategy, or product design, leveraging design expertise and understanding of business objectives.
• Continuous Learning: Access to Ideagen's professional development programs, industry conferences, and training to stay updated on design trends and technologies.

📝 Enhancement Note: The "Senior" designation implies that candidates should not only demonstrate strong technical skills but also an understanding of how their design work contributes to broader business and marketing objectives. The growth opportunities suggest a pathway for career advancement within Ideagen's creative and marketing functions.

🌐 Work Environment

Office Type: The role is based in Nottinghamshire, at Ruddington Fields Business Park. This is likely a modern business park environment, offering a professional and well-equipped workspace. The hybrid model means the office will be used for collaborative work, team meetings, and strategic planning sessions.

Office Location(s): The primary office location is Ruddington Fields Business Park, Nottinghamshire, NG11 6JS, UK. This location is accessible for residents within commuting distance of Nottinghamshire.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction with other members of the design studio and the wider marketing team.
• Access to necessary design tools, software, and potentially hardware will be provided to facilitate efficient work.
• Opportunities for informal and formal brainstorming sessions will be available, encouraging idea exchange and creative problem-solving.

Work Schedule: A standard 40-hour work week is typical, with a hybrid arrangement allowing for three days in the office and two days working remotely. This structure aims to balance team collaboration with individual focus time and personal flexibility.

📝 Enhancement Note: The "Hybrid (three days a week in the head office)" arrangement indicates a structured approach to remote work, likely designed to maximize in-person collaboration for core team activities while providing flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the Talent Acquisition team to assess suitability against the core requirements.
• First Interview: Typically with a Hiring Manager or Design Lead, focusing on your experience, technical skills, and understanding of design principles. This stage will involve discussing your portfolio and creative approach.
• Portfolio Review & Case Study: A more in-depth session dedicated to reviewing your portfolio. You may be asked to present specific projects, discuss your design process, and potentially complete a short design exercise or case study relevant to Ideagen's needs.
• Final Interview: May involve meeting with senior marketing leadership or other key stakeholders to assess cultural fit, strategic thinking, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize examples of digital collateral, brand application, and projects demonstrating problem-solving.
• Tell a Story: For each project, clearly articulate the brief, your role, the creative process (ideation, challenges, solutions), and the outcome or impact. Use visuals to illustrate your points effectively.
• Highlight Brand Consistency: Include examples that demonstrate your ability to adhere to and evolve brand guidelines, especially across multiple platforms.
• Showcase Technical Proficiency: Ensure your portfolio reflects your mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) and any other relevant tools.
• Tailor to Ideagen: If possible, include work that shows an understanding of B2B marketing or the software industry. Research Ideagen's current brand to see how your style aligns or could enhance it.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a piece of collateral for a hypothetical campaign or re-imagining an existing asset.
• Focus on demonstrating your ability to quickly grasp a brief, think strategically about the target audience and objectives, and present a well-reasoned design solution.
• Practice articulating your design choices and justifying them based on brand guidelines, user experience, and communication effectiveness.

📝 Enhancement Note: The emphasis on a portfolio being "essential" and the need to show "how you approach creative challenges" strongly suggests that the interview process will be heavily focused on practical design skills and problem-solving capabilities, rather than solely on theoretical knowledge.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of digital and print assets.
• Adobe XD: Crucial for UI/UX design, prototyping, and wireframing digital interfaces and web assets.
• Stock Image Platforms: Experience with platforms like Getty Images, Adobe Stock, or similar for sourcing and licensing imagery.
• Project Management Software: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and workflows.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of how designs perform on digital platforms, with potential exposure to tools like Google Analytics to understand user engagement with visual content.
• Marketing Automation Platforms: Awareness of how design assets are used within platforms like HubSpot or Marketo for email campaigns and landing pages.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Experience with or understanding of DAM systems for organizing, storing, and retrieving brand assets.
• Content Management Systems (CMS): Familiarity with how design assets are integrated into websites via CMS platforms like WordPress.

📝 Enhancement Note: While not explicitly stated, proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) is a mandatory requirement. The mention of HTML and CSS suggests that familiarity with web design principles and potentially CMS platforms is also beneficial for seamless integration of design assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to generate fresh ideas and push creative boundaries to enhance brand presence.
• Collaboration: A commitment to working effectively with diverse teams and stakeholders to achieve shared goals.
• Brand Stewardship: A dedication to upholding and evolving the Ideagen brand with integrity and consistency.
• Quality & Detail: A meticulous approach to design, ensuring accuracy, polish, and adherence to standards.
• Efficiency: A focus on optimizing design processes and workflows to deliver results effectively and on time.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, sales, and other internal departments, acting as a bridge between creative vision and business objectives.
• Feedback Exchange: An open and constructive approach to receiving and providing feedback on designs to foster continuous improvement.
• Knowledge Sharing: A willingness to share design expertise, insights, and best practices with colleagues within the design studio and broader marketing team.

📝 Enhancement Note: The company's mission to "make the world a safer place" through its software solutions likely influences a culture that values responsibility, integrity, and a commitment to excellence. These values would translate into a design team that prioritizes professionalism and impactful communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh and engaging.
• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering on diverse requests from various internal departments with competing needs.
• Adapting to Evolving Design Trends: Staying current with the latest design software, techniques, and visual communication trends in a fast-paced tech environment.
• Translating Complex Concepts into Simple Visuals: Communicating the technical and regulatory aspects of Ideagen's software solutions in an accessible and compelling way.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.
• Brand Strategy Workshops: Involvement in sessions focused on brand development, storytelling, and marketing strategy.
• Industry Engagement: Potential to attend design conferences, webinars, or workshops to gain insights into industry best practices and emerging trends.
• Mentorship: Opportunities to learn from and potentially mentor other designers, fostering leadership skills.

📝 Enhancement Note: The challenge of translating complex B2B software solutions into understandable visuals is a key aspect of this role, requiring a strategic approach to design that prioritizes clarity and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative brief that pushed those boundaries. How did you approach it, and what was the outcome?" (Assesses adherence to brand, creative problem-solving, and negotiation skills.)
• "Walk us through a project in your portfolio that you are particularly proud of. What was the brief, what challenges did you face, and how did your design solve the problem?" (Evaluates portfolio presentation, design process, and impact articulation.)
• "How do you stay updated with the latest design trends and technologies, and how do you incorporate them into your work?" (Gauges proactivity, continuous learning, and adaptability.)

Company & Culture Questions:

• "What interests you about Ideagen and our mission to make the world a safer place?" (Assesses understanding of the company's purpose and alignment with its values.)
• "How would you approach designing marketing collateral for a B2B software company in the compliance sector, considering our target audience?" (Tests understanding of industry context and audience-specific design considerations.)
• "Describe your experience working in a hybrid team environment. How do you ensure effective collaboration and communication?" (Evaluates adaptability to the work model and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the problem, your solution, and the results. Use a consistent structure.
• Show, Don't Just Tell: Use high-quality visuals to illustrate your design process and final outputs. Annotate your work to explain key decisions.
• Quantify Impact: If possible, use metrics (e.g., engagement rates, conversion improvements, brand recognition scores) to demonstrate the effectiveness of your designs.
• Be Prepared for Questions: Anticipate questions about your design choices, technical execution, and how you handle feedback or revisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, problem-solving abilities, and a clear understanding of how design contributes to business objectives, particularly within a B2B technology context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Ideagen careers portal.
• Portfolio Customization: Curate a portfolio that prominently features your strongest digital and print design work, specifically highlighting projects that demonstrate your ability to interpret briefs, apply brand guidelines, and solve creative challenges. Ensure case studies clearly outline your process and impact.
• Resume Optimization: Tailor your resume to emphasize relevant experience in graphic design, Adobe Creative Suite proficiency, and any experience with B2B marketing or the software industry. Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and the impact of your work. Prepare to discuss how you handle feedback and collaborate with stakeholders. Research Ideagen's brand, products, and mission.
• Company Research: Gain a deep understanding of Ideagen's business, its target markets (compliance, regulation), and its brand identity. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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