Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: DigiOutsource Location: Cape Town, Western Cape, South Africa Job Type: FULL_TIME Category: Creative Operations / Marketing Operations Date Posted: August 05, 2025 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• This role is central to the Creative Studio's output, focusing on delivering high-quality visual assets for the iGaming sector.
• It involves end-to-end design execution, from conceptualization to final delivery across multiple platforms, ensuring brand consistency and user engagement.
• The position requires a blend of creative talent, technical proficiency in design software, and an understanding of user experience principles within a fast-paced environment.
• As a senior member, the role includes mentoring junior designers and contributing to the overall strategic direction of creative projects.

📝 Enhancement Note: While the input data categorizes this as a graphic design role, its emphasis on "creative studio," "marketing department collaboration," "retention projects," and "customer life cycle experience" positions it within the broader scope of Marketing Operations or Creative Operations, particularly within the dynamic iGaming industry. The "Senior" title implies a need for strategic input beyond pure execution.

📈 Primary Responsibilities

• Design visually compelling and user-centric creative assets for iGaming promotions, campaigns, and digital platforms, adhering to the company's rich, colorful aesthetic.
• Conceptualize and develop innovative designs and user interactions that enhance functionality and usability across desktop, mobile (iOS, Android), and web interfaces.
• Create original design content based on client briefs, utilizing provided assets and meeting strict deadlines.
• Develop and maintain design elements for web and email templates, including headers, buttons, iconography, and typography, ensuring brand consistency.
• Execute print design collateral such as folders, booklets, flyers, stickers, and banners, coordinating with production requirements.
• Proactively identify and implement design improvements to enhance User Experience (UX) across all touchpoints.
• Adhere strictly to established style guides, templates, and design systems to maintain brand integrity and operational efficiency.
• Undertake general design tasks as required, demonstrating flexibility and a willingness to support diverse creative objectives.
• Independently problem-solve design challenges and make informed decisions, with or without direct management intervention.
• Manage personal time and resources effectively to maximize productivity and ensure the highest quality of output.
• Provide mentorship and guidance to junior designers, fostering skill development and team growth.
• Consistently deliver high-quality work on time, maintaining a high level of service to the team and clients.
• Stay abreast of the latest industry trends, technologies, and best practices relevant to iGaming and graphic design.
• Maintain a consistent level of engagement and commitment to work quality throughout all project phases.
• Manage and coordinate small groups of designers on specific projects, demonstrating leadership potential.
• Develop a holistic approach to problem-solving, viewing design projects within the broader business context and client needs.

📝 Enhancement Note: The responsibilities listed emphasize a proactive, problem-solving, and collaborative approach, characteristic of senior operational roles. The inclusion of "customer life cycle experience" and "retention projects" suggests a direct link to business objectives, aligning with operations functions. The mentorship aspect also points to a senior-level contribution to team development.

🎓 Skills & Qualifications

Education:

• A relevant diploma or degree in Art or Graphic Design is desirable, indicating a foundational understanding of design principles and practices.

Experience:

• Demonstrable years of experience in the design field, with a focus on delivering successful projects within a professional capacity.
• Proven experience in graphic design, with a portfolio showcasing a range of completed projects.
• Experience in responsive design for websites and apps, understanding how designs adapt across different screen sizes and devices.

Required Skills:

• High proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
• Strong grasp of current trends and best practices in web and mobile design, with an understanding of the technology used in interactive design.
• Excellent eye for typography, color theory, composition, and visual hierarchy.
• Proven ability to create engaging user experiences through design.
• Ability to provide solutions and make significant decisions independently.
• Strong time management and resource allocation skills to ensure productivity and quality.
• Demonstrates behavior aligned with organizational performance and culture, including adaptability, ownership, resilience, and integrity.

Preferred Skills:

• iGaming industry experience, understanding the unique visual language and user expectations of this sector.
• TTL (Through-The-Line) conceptual experience, demonstrating the ability to create integrated campaigns across various channels.
• Print design expertise and knowledge, leveraging Adobe Photoshop or Adobe InDesign.
• Illustration skills using Adobe Illustrator.
• Ability to create video media, primarily with Adobe After Effects or similar animation software.
• Experience with 3D creation and AI image generation tools.
• Animation skills for dynamic content creation.
• Basic knowledge of HTML5 and coding principles for web design integration.
• Proven experience utilizing social media platforms (e.g., Facebook) in a commercial context.
• UX/UI experience, specifically with Figma or Adobe XD, for wireframing, prototyping, and user interface design.
• Solid knowledge of web standards and best practices for digital design.

📝 Enhancement Note: The "Required Skills" align with standard expectations for a Senior Graphic Designer. The "Preferred Skills" section highlights a strong preference for iGaming experience and specific digital design tools (Figma, XD) and media creation (video, 3D, animation), suggesting a need for a versatile designer capable of contributing to complex, multi-channel creative operations. The mention of "client briefs" and "organizational performance and culture" aligns with an operational focus on client satisfaction and internal processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive technical portfolio is mandatory, showcasing a range of graphic, concept art, website, and mobile design projects.
• The portfolio should demonstrate successful project completion, highlighting contributions as part of a team or as an individual designer.
• Include examples that illustrate conceptual thinking and problem-solving abilities in design.
• Showcase versatility across different design mediums and platforms relevant to the iGaming sector.
• Demonstrate an understanding of user-centric design principles and their application in real-world projects.

Process Documentation:

• Evidence of a structured design process, from brief interpretation and concept development to final asset delivery and iteration.
• Examples of how design systems, style guides, and brand guidelines were applied and maintained across projects.
• Documentation or case studies detailing how design decisions contributed to improved user experience or campaign performance.
• Showcase a workflow that prioritizes efficiency, collaboration with cross-functional teams (e.g., marketing, copywriters), and adherence to deadlines.

📝 Enhancement Note: Portfolio requirements for a senior operational role often extend beyond mere aesthetic presentation. They should demonstrate a structured approach to design execution, an understanding of process, and the ability to articulate how design impacts business objectives (user experience, campaign performance). This aligns with the operational need for measurable results and efficient workflow management.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Cape Town, South Africa, a competitive salary range would typically fall between ZAR 40,000 to ZAR 65,000 per month, depending on the candidate's specific skills, portfolio, and interview performance.

Benefits:

• Comprehensive learning and development programs for skill expansion and career advancement.
• Innovative Performance Tool for regular, constructive feedback and potential realization.
• Employee Assistance Programme providing benefits for employees and their families.
• Free daily meals provided on-site.
• Complimentary on-site massages.
• Access to a free on-site gym.
• Group Life Cover.
• Funeral Fund Benefit.
• Financial Services Assistance.
• Curro School Fees Benefit, potentially for dependents.
• Income Continuation Benefit.
• Leadership Training opportunities.
• Referral Bonus program.
• Medical Aid Subsidy to contribute towards healthcare costs.
• Free Sleep Coaching services.
• On-site Barista for convenient refreshments.
• Retirement Annuity Subsidy to support long-term financial planning.

Working Hours:

• Standard full-time hours, typically 40 hours per week, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: The salary estimate is based on general market data for skilled professionals in Cape Town. The extensive list of benefits provided by DigiOutsource is highly attractive and indicative of a company that invests in employee well-being and growth, which is a significant draw for operational talent seeking stability and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming / iGaming (part of Super Group, a NYSE-listed digital gaming company). This sector is characterized by rapid innovation, a focus on user engagement, and a fast-paced, tech-driven environment. Company Size: While not explicitly stated, being part of Super Group suggests a large, established organization with significant global reach and resources. DigiOutsource itself likely operates with dedicated teams for various functions. Founded: DigiOutsource is part of Super Group, a company with a history in digital gaming. This implies a culture built on technological advancement and market leadership within the gaming space.

Team Structure:

• The role sits within the "in-house Creative Studio," which collaborates closely with the broader "marketing department," including communications and translations teams.
• The Creative Studio comprises multi-skilled designers and copywriters working in a collaborative, peer-driven environment.
• The Senior Graphic Designer will be expected to provide coaching and mentorship, indicating a hierarchical structure with clear senior and junior roles.
• Project involvement suggests collaboration with various cross-functional teams to achieve company creative objectives.

Methodology:

• Emphasis on creating extraordinary experiences for customers through design and innovation.
• Data-driven decision-making is implied by the focus on "measurable results" and influencing the "customer life cycle experience."
• Workflow optimization and efficiency are core to the studio's operation, with designers expected to manage their time and resources effectively.
• A collaborative approach is fostered, encouraging designers and copywriters to work together seamlessly.
• Continuous improvement and staying updated with business and technology advancements are key operational tenets.

Company Website: digioutsource.com

📝 Enhancement Note: The company culture is described as fast-paced, innovative, and collaborative, with a strong emphasis on customer experience and measurable results. As part of a larger global entity (Super Group), DigiOutsource likely benefits from established operational frameworks and resources, while fostering a dynamic, specialized environment within the iGaming niche. The mention of "trust and honesty" and credit/criminal checks highlights a commitment to integrity and security, crucial in the gaming and financial sectors.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Graphic Designer role, signifying a mid-to-senior level position within the creative operations function. It implies a level of autonomy, decision-making authority, and responsibility for mentoring junior staff. The role requires not just execution but also contribution to strategic creative output. Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Art Director, or Head of Marketing/Creative. They will also be responsible for mentoring and guiding less senior members of the design team, fostering a collaborative yet structured reporting dynamic. Operations Impact: The role directly impacts the company's ability to attract and retain customers through compelling visual content for promotions, campaigns, and digital platforms. By contributing to user experience and brand messaging, the designer plays a critical role in driving customer engagement, conversion rates, and overall brand perception within the competitive iGaming market. This directly influences revenue generation through effective marketing and user acquisition strategies.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas (e.g., animation, 3D, UX/UI) or expand into new technologies like AI image generation through company-provided training and resources.
• Leadership Development: Potential to grow into a Lead Designer or Art Director position through demonstrated leadership, mentorship capabilities, and strategic creative input. The mention of "Leadership Training" explicitly supports this path.
• Cross-functional Exposure: Gaining experience by collaborating with various marketing functions (communications, translations) and potentially other departments within Super Group, offering broader business understanding.
• Career Progression within iGaming: Developing specialized expertise in the iGaming sector, a high-growth industry, can lead to significant career opportunities within this niche.

📝 Enhancement Note: The "Senior" designation and mentorship responsibilities clearly position this as a role offering significant growth potential beyond individual contribution. The company's investment in "supergrowth" and "leadership training" indicates a structured approach to developing talent within their operational framework, particularly for those who can demonstrate impact in driving business objectives.

🌐 Work Environment

Office Type: The company offers an on-site work environment, implying a traditional office setting designed to foster collaboration and team synergy. Office Location(s): The primary location is Cape Town, South Africa. Specific details about the office's amenities and accessibility would typically be available upon inquiry or during the interview process.

Workspace Context:

• The work environment is described as "fast paced" and "open and collaborative."
• Designers and copywriters work closely together in the "Creative Studio," fostering a dynamic and interactive workspace.
• Collaboration with the wider marketing department is a key aspect, suggesting an integrated and communicative office culture.
• The provision of on-site amenities like meals, massages, and a gym indicates a company culture that prioritizes employee well-being and a positive work experience.

Work Schedule:

• The role is full-time, likely adhering to standard business hours (e.g., 9 AM to 5 PM, Monday to Friday), but the fast-paced nature of the iGaming industry may necessitate flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The on-site requirement, coupled with the description of a collaborative studio environment and extensive employee benefits, points to a well-structured workplace that values in-person interaction and employee support. This is typical of companies aiming to build strong team cohesion and facilitate efficient operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.
• Technical Assessment: Candidates may be asked to complete a design assessment or case study to evaluate their practical skills, problem-solving abilities, and adherence to briefs. This will likely focus on iGaming-specific design challenges.
• Interviews: Multiple rounds of interviews, potentially including:
  • An interview with the hiring manager or a senior member of the creative team to assess technical proficiency and creative approach.
  • A discussion focusing on past projects, problem-solving methodologies, and how they've driven measurable results.
  • A behavioral interview to assess cultural fit, alignment with company values (adaptability, ownership, innovation), and teamwork skills.
  • A final interview with a more senior leader to discuss career aspirations and overall fit.
• Portfolio Review: A dedicated session where candidates present and discuss their portfolio, explaining their process, design rationale, and the impact of their work.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in iGaming, web, mobile, and print design. Prioritize projects that demonstrate conceptual thinking and successful outcomes.
• Showcase Process: For each project, clearly outline the brief, your role, the design process (ideation, wireframing, execution), challenges faced, and how you overcame them. Visual aids like mood boards or sketches can be effective.
• Highlight Impact: Quantify results whenever possible. If your design led to increased conversion rates, better engagement, or improved user feedback, present this data clearly. Use metrics to demonstrate ROI.
• Explain Rationale: Be prepared to articulate the strategic thinking behind your design choices, including typography, color, layout, and user flow. Connect your decisions to business objectives.
• Tailor to DigiOutsource: Research DigiOutsource's brands and target audience. If possible, include a project that demonstrates an understanding of the iGaming aesthetic and user needs.

Challenge Preparation:

• Understand the iGaming Context: Familiarize yourself with common design trends, player psychology, and the competitive landscape in online gaming.
• Practice Problem-Solving: Be ready to tackle hypothetical design briefs under time constraints. Focus on a structured approach: understanding the problem, brainstorming solutions, selecting the best approach, and justifying your choices.
• Communicate Clearly: Practice articulating your thought process and design decisions concisely and persuasively, as if presenting to stakeholders who may not have a design background.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on practical skills and portfolio presentation. Candidates should prepare to not only showcase their design talent but also their ability to think strategically, solve problems efficiently, and communicate their impact effectively, which are core requirements for operational roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: High proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for all aspects of graphic design, illustration, and layout.
• UX/UI Design Tools: Experience with Figma or Adobe XD is highly desirable for wireframing, prototyping, and user interface design, reflecting a modern design workflow.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, an understanding of how design impacts analytics and reporting metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or similar could be an advantage.

CRM & Automation:

• Not directly applicable to the core responsibilities of this design role, but awareness of how designs integrate into marketing automation platforms or CRM systems for campaign delivery could be advantageous.

Other Desirable Tools/Technologies:

• Video Editing/Motion Graphics: Adobe After Effects or similar for creating video media and animations.
• 3D Modeling/Rendering: Software for 3D creation and AI image generation tools.
• Web Development Basics: Basic knowledge of HTML5 and coding principles to understand web design implementation and constraints.
• Social Media Management Tools: Experience with platforms like Facebook for commercial application.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and UX/UI tools like Figma/XD highlights the need for technical proficiency in modern design workflows. The mention of video, 3D, AI, and basic coding indicates a desire for a versatile designer who can contribute to a wider range of creative assets and understand the technical context of digital design.

👥 Team Culture & Values

Operations Values:

• Adaptability: Embracing change and new project requirements in a fast-paced industry.
• Ownership and Accountability: Taking responsibility for design projects from conception to completion, ensuring quality and timeliness.
• Initiating Action: Proactively seeking opportunities for improvement and contributing ideas for new designs and workflows.
• Resilience: Effectively handling feedback, managing multiple projects, and overcoming design challenges.
• Team Orientation: Collaborating effectively with designers, copywriters, and the marketing department to achieve shared goals.
• Integrity: Maintaining honesty and professionalism in all interactions and project dealings, especially given the sensitive nature of customer data.
• Innovation: Continuously exploring new design techniques, technologies, and concepts to create engaging user experiences.

Collaboration Style:

• A collaborative and open environment where designers and copywriters work closely together.
• Cross-functional integration with the marketing department is key, requiring strong communication and teamwork skills.
• A culture that encourages feedback exchange and continuous improvement in design processes and output.
• Knowledge sharing and experimentation with new creative approaches are likely encouraged.

📝 Enhancement Note: The company's core values are directly tied to behavioral competencies essential for operational success. These values emphasize a proactive, adaptable, and team-oriented approach, crucial for navigating the dynamic iGaming industry and contributing to the company's growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Keeping up with the rapid pace of the iGaming industry and delivering high-quality work under tight deadlines.
• Diverse Creative Demands: Handling a wide range of design requests, from digital promotions to print collateral and potentially video/animation, requiring versatility.
• Maintaining Brand Consistency: Ensuring all designs adhere to brand guidelines across various platforms and campaigns while still being innovative.
• Mentorship Responsibilities: Balancing individual creative contribution with the responsibility of guiding and developing junior team members.
• Staying Current: Continuously learning and adopting new design tools, technologies, and trends relevant to the iGaming sector.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specialized design areas (e.g., motion graphics, UX/UI, 3D) or gain proficiency in new creative software.
• Industry Exposure: Gaining in-depth knowledge of the iGaming industry's creative landscape, marketing strategies, and player engagement tactics.
• Mentorship and Leadership: Developing leadership skills through mentoring junior designers and potentially leading small project teams.
• Formal Training: Access to company-provided learning and development programs, potentially including external courses, workshops, or certifications.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a dynamic industry. The growth opportunities are directly linked to skill enhancement, leadership development, and industry-specific knowledge, providing a clear path for career progression within the company's operations.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: "Describe your typical design process from receiving a brief to delivering final assets. Walk me through a challenging design project and how you overcame obstacles to achieve a successful outcome." (Focus on structured approach, problem-solving, and decision-making).
• Collaboration & Stakeholder Management: "How do you collaborate with copywriters and other marketing teams to ensure cohesive campaign messaging? Describe a time you had to present design concepts to stakeholders and how you managed their feedback." (Emphasize teamwork, communication, and influencing skills).
• User Experience & iGaming: "How do you approach designing for user experience in the iGaming sector? What are the key considerations for designing effective promotions and campaigns that drive player engagement?" (Showcase understanding of user-centricity and industry specifics).

Company & Culture Questions:

• Cultural Fit: "Based on what you know about DigiOutsource and Super Group, how do your personal values and work style align with our company culture and core values like innovation and adaptability?" (Research company values and prepare examples).
• Team Dynamics: "How do you approach mentoring junior designers? Describe your ideal team environment and how you contribute to it." (Highlight collaboration and leadership potential).
• Impact Measurement: "How do you measure the success of your design work? Can you provide an example of how your design contributed to a specific business objective or improved a key metric?" (Focus on quantifiable results and business impact).

Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, tell a story: the challenge, your approach, the solution, and the results.
• Highlight Key Skills: Explicitly call out how each project demonstrates your proficiency in Photoshop, Illustrator, InDesign, and any other relevant tools or skills (e.g., UX/UI, animation).
• Focus on Impact: For each project, clearly state the objective and the outcome. Use data or testimonials if available to demonstrate the impact on user engagement, conversions, or brand perception.
• Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also operational capabilities: strategic thinking, problem-solving, collaboration, and the ability to drive measurable business results. The portfolio presentation is a critical component for showcasing these operational competencies.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on Workday.
• Portfolio Customization: Prepare a digital portfolio that specifically highlights your experience in graphic design, web/mobile design, and ideally iGaming-related projects. Ensure it showcases your proficiency with Adobe Creative Suite and any UX/UI tools you possess.
• Resume Optimization: Tailor your resume to emphasize your years of experience, key design skills (Photoshop, Illustrator, InDesign, UX/UI), and any relevant achievements in driving user engagement or campaign success. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how your work contributes to business objectives. Prepare to present your portfolio and discuss specific projects in detail, focusing on impact and rationale.
• Company Research: Thoroughly research DigiOutsource and Super Group, understanding their brands, company culture, values, and the iGaming industry. This will help you tailor your responses and demonstrate your alignment with the company's operational ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.