Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Brothers International

Location: Rochester, New York

Job Type: Full-Time

Category: Marketing & Design

Date Posted: 2026-02-13T00:00:00

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive visual and creative identity for Brothers International and its portfolio of brands, translating marketing objectives into compelling designs.

• Support and evolve brand identity across all channels, ensuring optimal brand recognition and differentiation through logos, color palettes, typography, and art direction.

• Manage and execute the design process for a diverse range of projects, from initial concept to final production, ensuring high-quality output and adherence to deadlines.

• Develop and oversee branded and private label product packaging, from concept to production-ready files, utilizing advanced 3D design for realistic mock-ups.

• Mentor junior designers, providing guidance and feedback to foster their professional growth and elevate the team's creative output.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within the Art/Marketing department, indicating a significant level of autonomy and responsibility. The emphasis on CPG and Ingredients Division initiatives suggests a need for design expertise in both consumer-facing and business-to-business contexts. The requirement for 3D design and rendering software points to a need for advanced visualization capabilities, particularly for product packaging.

📈 Primary Responsibilities

• Collaborate strategically with the Marketing Director and team to translate marketing objectives into compelling visual concepts and impactful, result-driving campaigns.

• Actively contribute to ideation and innovation, both independently and by fostering a creative environment within the team.

• Develop and maintain a cohesive brand identity, including logos, color palettes, typography, imagery, voice, tone, and overall art direction.

• Oversee and manage the end-to-end design process for a diverse portfolio of projects, ensuring quality, deadlines, and efficient workflows.

• Proactively manage and optimize relationships with third-party vendors and external agencies to ensure seamless collaboration and high-quality deliverables.

• Develop branded and private label product packaging for new and existing product lines, from concept and mock-ups to print-ready file preparation, vendor management, and quality control.

• Utilize advanced 3D design and rendering software to create highly realistic 3D comps of CPG packaging and product concepts for impactful customer presentations.

• Ensure design alignment with brand standards, regulatory requirements, and customer expectations for all packaging initiatives.

• Maintain brand consistency across all channels, including packaging, digital and printed materials, advertising, website, social media, sales decks, and trade show materials.

• Mentor junior designers by providing constructive feedback, guidance, and support to enhance their skills, confidence, and professional judgment.

• Oversee junior designers' output and actively assist in their development into stronger creative professionals.

• Stay current with the competitive landscape, emerging design trends, technological advancements, and market opportunities to inform and shape creative strategies.

• Foster curiosity to identify learnings, ideas, tools, and processes that elevate creative output and enhance team efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership, hands-on design execution, and team mentorship. The emphasis on "result-driving campaigns," "optimal brand recognition," and "meeting or exceeding consumer expectations" underscores the business impact expected from this design role, moving beyond purely aesthetic contributions to strategic marketing support. The mention of "partner portals" suggests familiarity with client or vendor-specific online collaboration platforms.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Mastery of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Advanced proficiency in Adobe Premiere Pro and After Effects for video and motion graphics.

• Proven experience with digital 3D design and rendering software (e.g., Blender, Cinema 4D, Keyshot).

• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

• Exceptional design portfolio showcasing a broad range of skills, innovative solutions, and a strong understanding of branding.

• Advanced understanding of visual composition, color theory, and aesthetic principles.

• Deep knowledge of fundamental design layout principles, typography, and information hierarchy.

• Comprehensive understanding of the printing process and meticulous file preparation for various print methods.

Preferred Skills:

• Experience in the food and beverage industry, specifically with CPG and Ingredients Division initiatives.

• Familiarity with project management tools and methodologies.

• Experience mentoring or leading junior design staff.

• Knowledge of web design principles and UI/UX best practices.

📝 Enhancement Note: The explicit mention of Premiere Pro and After Effects, alongside 3D design software, indicates a need for a versatile designer capable of producing a wide array of visual assets, including animated content and photorealistic product visualizations. The requirement for "meticulous file preparation" for print emphasizes attention to detail crucial for packaging design and collateral production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of progressive graphic design experience, with a strong emphasis on CPG and digital media projects.

• Demonstrations of expertise in developing and executing brand identity systems, including logos, color palettes, and typography.

• Examples of successful product packaging design for both branded and private label products, highlighting the design process from concept to final output.

• Case studies or project examples that illustrate the strategic translation of marketing objectives into compelling visual designs and result-driving campaigns.

Process Documentation:

• Evidence of managing the design process from initial concept through to final production, including adherence to deadlines and quality standards.

• Examples of effective collaboration with marketing teams, external vendors, and agency partners.

• Documentation or case studies detailing the development of brand consistency across multiple channels (packaging, digital, print, social media, etc.).

• Examples of how design trends and competitive landscape insights were incorporated into creative strategies.

📝 Enhancement Note: For this Senior Graphic Designer role, the portfolio is not just a collection of work but a critical tool to assess strategic thinking, process management, and the ability to deliver business-impactful design solutions. Applicants should be prepared to articulate their design process, decision-making rationale, and the outcomes of their work, particularly in CPG packaging and brand identity development.

💵 Compensation & Benefits

Salary Range:

• $55,000 - $70,000 per year.

• 📝 Enhancement Note: This salary range is based on the provided information and industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Rochester, NY. Factors influencing placement within this range include the depth of experience in CPG and 3D design, portfolio strength, and specific skill set alignment with the role's requirements. Research indicates Rochester, NY, has a moderate cost of living, making this range competitive for experienced creative professionals.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Retirement savings plan with company match (e.g., 401(k)).

• Opportunities for professional development, including training and workshops.

• Potential for employee discounts on company products.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• 📝 Enhancement Note: While the standard is 40 hours, the fast-paced, deadline-driven environment may require occasional flexibility to meet project timelines, especially around product launches or campaign pushes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Ingredients Division and CPG - Freeze-Dried Fruits).

Company Size: The provided LinkedIn data is missing, but the ATS data suggests a medium to large enterprise due to the structured application process and departmental structure (Art/Marketing). Brothers International is a significant player in supplying major food and beverage manufacturers and retailers nationwide.

Founded: Information not provided, but the company's established presence suggests a mature organization with a developed market position.

Team Structure:

• The Senior Graphic Designer will be part of the Marketing Department, reporting to the Marketing Director.

• There is a clear indication of a team structure that includes junior designers, implying a collaborative environment where mentorship and oversight are key responsibilities.

Methodology:

• Creative strategies are developed by translating marketing objectives into compelling visual designs.

• Brand identity is maintained through consistent application of logos, color palettes, typography, and art direction across all touchpoints.

• Design projects are managed from concept to completion, with a focus on quality, deadlines, and strategic alignment.

• Vendor and external agency relationships are managed to ensure efficient project delivery and high-quality output.

• Continuous learning and adaptation to emerging design trends and market opportunities are encouraged.

Company Website: brothersinternational.com

📝 Enhancement Note: Brothers International operates in a dynamic sector with dual focus areas: B2B ingredients supply and B2C CPG (freeze-dried fruits). This dual focus means the Senior Graphic Designer will need to adapt their visual communication strategies to appeal to different audiences and business objectives. The company culture likely values innovation, quality, and a strong understanding of market trends within the food and beverage space.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role implies a high level of expertise and responsibility, with the potential to influence creative direction and mentor junior staff.

Reporting Structure: Reports directly to the Marketing Director, indicating a close working relationship with senior marketing leadership and direct impact on marketing strategy execution.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, market differentiation, product appeal, and ultimately, sales performance for both B2B ingredients and B2C CPG products. Effective visual communication is crucial for customer acquisition, retention, and brand loyalty in both segments.

Growth Opportunities:

• Leadership Development: Opportunity to formally mentor junior designers, developing leadership and team management skills, potentially leading to a Design Lead or Art Director role in the future.

• Strategic Creative Influence: Greater involvement in shaping the overarching visual strategy and creative direction for new product launches, campaigns, and brand evolutions.

• Specialization Advancement: Deepen expertise in specific areas like CPG packaging design, 3D visualization, or motion graphics through project experience and professional development.

• Cross-Divisional Exposure: Gain comprehensive understanding of B2B (Ingredients) and B2C (CPG) marketing, broadening strategic design applicability.

📝 Enhancement Note: As a Senior Graphic Designer, the growth path is typically towards Art Direction, Creative Direction, or specialized design leadership. The opportunity to mentor junior designers is a key indicator of potential leadership growth. The dual business units (Ingredients and CPG) offer a unique opportunity to develop a versatile skill set applicable to both B2B and B2C marketing challenges.

🌐 Work Environment

Office Type: The role is based at the company's headquarters in Rochester, NY, suggesting a professional office environment.

Office Location(s): Rochester, New York, USA (specific address details not provided but implied to be a central hub for operations).

Workspace Context:

• A collaborative office setting is implied, essential for brainstorming sessions, team meetings, and mentorship interactions with junior designers.

• Access to industry-standard design software and hardware, including advanced 3D rendering capabilities, will be provided.

• The environment is expected to be fast-paced and deadline-driven, requiring efficient workflow management and proactive problem-solving.

Work Schedule:

• The role is full-time, typically around 40 hours per week.

• 📝 Enhancement Note: While a standard schedule is expected, the nature of creative projects and product launches may necessitate occasional flexibility to meet urgent deadlines or client presentation requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, strategic thinking, and how they translated marketing objectives into visual outcomes. This stage will also include behavioral and technical questions.

• Skills Assessment: Potential for a design challenge or exercise to evaluate practical design skills, problem-solving abilities, and proficiency with required software (e.g., Adobe Creative Suite, 3D software).

• Meet the Team/Director: Interviews with the Marketing Director and potentially other team members to assess cultural fit, collaboration style, and mentorship potential.

• Final Interview: May involve senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best align with the requirements: CPG packaging, brand identity, digital media, and 3D rendering.

• Showcase Process & Strategy: For each project, clearly articulate the initial marketing objectives, your design process, key challenges, your creative solutions, and the measurable outcomes or impact. Focus on the "why" behind your design decisions.

• Highlight CPG & 3D Expertise: Ensure prominent inclusion of CPG packaging designs and examples of your 3D design and rendering capabilities. Detail your role in these projects.

• Demonstrate Mentorship: If possible, include examples of projects where you guided or mentored junior designers, or describe your approach to mentorship.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Be prepared to present it confidently and engagingly.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a concept for a new product package, a marketing campaign visual, or refining an existing brand element under a time constraint.

• Focus on demonstrating your understanding of the Brothers International brands, their target markets, and the requirements of the food and beverage industry.

• Practice articulating your creative rationale clearly and concisely, even under pressure.

📝 Enhancement Note: The emphasis on CPG and 3D design in the job description means these areas should be heavily represented in the portfolio. The interview process will likely probe deeply into how the candidate translates business objectives into design solutions and their experience managing projects and collaborating with teams.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, InDesign is essential.

• Adobe Premiere Pro & After Effects: Advanced proficiency required for video editing and motion graphics.

• Digital 3D Design Software: Proven experience with software like Blender, Cinema 4D, Keyshot, or similar for creating realistic product mock-ups and packaging visualizations.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business operations and presentations.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce) or marketing automation platforms is not explicitly required but could be a plus for understanding how design assets integrate into broader marketing campaigns.

📝 Enhancement Note: The core technical requirements revolve around advanced design software, particularly Adobe Creative Suite and specialized 3D rendering tools. The company likely uses these tools to create high-fidelity visuals for product development, marketing campaigns, and client presentations.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-quality, impactful designs that meet or exceed expectations.

• Innovation & Creativity: Fostering a curious and experimental mindset to develop novel design solutions and stay ahead of trends.

• Collaboration & Mentorship: Valuing teamwork, constructive feedback, and the growth and development of all team members, especially junior designers.

• Strategic Impact: Understanding that design serves business objectives and contributes directly to brand recognition, market differentiation, and sales performance.

• Efficiency & Agility: Maintaining strong organizational and time management skills to thrive in a fast-paced, deadline-driven environment.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, and potentially product development teams to ensure design aligns with business goals.

• Feedback Exchange: Openness to giving and receiving constructive criticism to refine creative work and foster continuous improvement.

• Mentorship and Support: A culture where senior members actively guide and support the development of junior talent.

• Proactive Communication: Maintaining clear and consistent communication with the Marketing Director, team members, and external partners.

📝 Enhancement Note: The emphasis on "translating marketing objectives into compelling concepts," "driving ideation and innovation," and "mentoring junior designers" points to a culture that values both strategic creative output and team development. The company likely encourages a proactive and collaborative approach to design challenges.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B and B2C Design Needs: Adapting design strategies and aesthetics to effectively serve both the Ingredients Division (B2B) and the CPG Division (B2C).

• Managing Multiple Brand Identities: Ensuring consistency and distinctiveness across Brothers International's corporate brand and various product lines/private labels.

• Meeting Demanding Deadlines: Thriving in a fast-paced environment where project timelines can be tight, requiring efficient workflow management and prioritization.

• Integrating 3D Visualization: Effectively leveraging advanced 3D design and rendering tools to create impactful visuals that meet high standards for realism and brand representation.

• Mentoring Junior Talent: Successfully guiding and developing the skills of junior designers while maintaining personal productivity and strategic oversight.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in specific Adobe Creative Suite applications, 3D software, or motion graphics tools.

• Industry Trend Analysis: Continuous learning about emerging design trends, CPG packaging innovations, and digital marketing best practices.

• Leadership Skill Development: Gaining practical experience in mentorship, feedback provision, and potentially project team leadership.

• Strategic Marketing Exposure: Deeper understanding of marketing strategy and its direct impact on design execution within the food and beverage sector.

📝 Enhancement Note: The key challenges involve managing diverse design requirements for different business units and product types, alongside the technical demands of advanced software. Growth opportunities are strongly tied to leadership development through mentorship and expanding strategic creative influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex marketing objectives into a visually compelling design. What was your process, and what was the outcome?"

• "How do you approach maintaining brand consistency across multiple product lines and different media (packaging, digital, print)?"

• "Walk us through your process for designing product packaging from concept to final production-ready files. What are the key considerations?"

• "How do you leverage 3D design and rendering software to create impactful visuals for product presentations or marketing campaigns?"

Company & Culture Questions:

• "What interests you about Brothers International and our position in the food and beverage industry?"

• "How do you stay current with design trends, particularly within the CPG and food/beverage sectors?"

• "Describe a situation where you had to manage conflicting feedback from different stakeholders. How did you resolve it?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present the problem, your solution, and the result. Focus on the strategic thinking behind your design choices.

• Highlight Key Projects: Prioritize CPG packaging, brand identity development, and any projects showcasing your 3D design and rendering skills.

• Quantify Impact: Wherever possible, use metrics or describe the business impact of your designs (e.g., increased brand recognition, successful product launch, improved sales).

• Explain Your Process: Clearly articulate your workflow, from initial brief to final delivery, including collaboration with teams and vendors.

• Be Ready for Technical Deep Dives: Prepare to discuss your software proficiency and specific techniques used in your projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, technical proficiency, and an understanding of the CPG and food/beverage industries. The ability to articulate process and impact, especially through portfolio examples, will be critical.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Brothers International careers page.

• Tailor Your Resume: Highlight experience in CPG, brand identity, packaging design, and proficiency with Adobe Creative Suite and 3D design software. Quantify achievements where possible.

• Curate Your Portfolio: Select your most relevant and impactful projects, ensuring strong representation of CPG packaging, brand development, and 3D rendering. Prepare a concise narrative for each piece.

• Prepare for the Interview: Research Brothers International, its brands, and its market position. Be ready to discuss your design process, strategic thinking, and how you can contribute to their visual identity. Practice presenting your portfolio.

• Anticipate a Design Challenge: Prepare to demonstrate your design skills and problem-solving abilities under a time constraint, focusing on CPG or branding elements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.