Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Bombas Location: New York, New York, United States Job Type: Full-Time Category: Marketing & Design Operations Date Posted: 2025-07-30T13:48:32 Experience Level: Mid-Senior Level Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling and brand consistency for Bombas across all marketing and product touchpoints, ensuring a high level of creative output.
• Collaborate with cross-functional teams to translate business objectives into compelling visual assets, focusing on brand engagement and customer acquisition strategies.
• Manage and execute design projects from concept to completion, ensuring timely delivery and adherence to brand guidelines and project scopes.
• Contribute to the evolution of the Bombas visual identity by staying abreast of design trends and innovative creative approaches within the e-commerce and apparel industries.

📝 Enhancement Note: While the provided description is for a Graphic Designer, the focus on "mission," "giving back," and "impact" suggests this role will heavily involve visual communication that supports Bombas's social impact initiatives, aligning it with a broader "Marketing & Design Operations" category. The hybrid work arrangement and emphasis on collaboration point to a need for strong process management and communication skills, typical of operations-focused roles.

📈 Primary Responsibilities

• Develop and execute creative concepts for digital marketing campaigns, social media content, email marketing, website assets, and occasional print collateral.
• Create visually appealing and on-brand graphics, illustrations, and layouts that effectively communicate the Bombas brand story and product benefits.
• Collaborate with Marketing, Product, and E-commerce teams to understand project requirements, target audiences, and campaign objectives, translating these into impactful design solutions.
• Manage multiple design projects simultaneously, prioritizing tasks and ensuring on-time delivery within a fast-paced environment.
• Maintain and evolve brand guidelines, ensuring consistency in visual messaging across all channels and touchpoints.
• Prepare final artwork for production, ensuring accuracy and quality for various media and platforms.
• Stay current with industry design trends, software advancements, and best practices to continuously elevate the brand's visual output.

📝 Enhancement Note: The responsibilities outline a need for strong project management and execution, crucial for operations. The emphasis on "translating business objectives into compelling visual assets" and "maintaining and evolving brand guidelines" highlights the operational aspect of ensuring brand consistency and strategic visual communication.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional graphic design experience, preferably within a direct-to-consumer (DTC) or e-commerce environment.
• Demonstrated experience in managing design projects from concept through execution, with a focus on marketing and digital channels.
• Proven ability to work collaboratively in a team-oriented environment, effectively communicating design decisions and rationale.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating high-quality visual assets.
• Strong understanding of typography, color theory, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
• Excellent written and verbal communication skills, with the ability to articulate design concepts and provide constructive feedback.
• A strong portfolio showcasing a diverse range of graphic design work, particularly in digital marketing, branding, and campaign execution.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic, fast-paced work environment.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., After Effects, Premiere Pro) is a plus.
• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow tracking and collaboration.
• Understanding of UX/UI principles and their application in web and digital design.
• Experience with A/B testing visual elements for marketing campaigns to optimize performance.

📝 Enhancement Note: The experience level and skill requirements suggest a mid-level role that requires both creative execution and a degree of operational efficiency in managing projects and adhering to brand standards. The mention of "translating business objectives" implies a need for strategic thinking beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates proficiency in graphic design principles and execution across various media, with a strong emphasis on digital marketing assets (social media, email, web banners).
• Case studies or project examples that highlight your process for conceptualizing and developing creative solutions, showcasing problem-solving skills and strategic thinking.
• Demonstrate a clear understanding of brand consistency and how your design work aligns with and reinforces brand identity and messaging.
• Include examples of projects that required collaboration with cross-functional teams (e.g., marketing, product) and how you managed feedback and revisions.

Process Documentation:

• Candidates may be asked to walk through their design process for specific projects, illustrating how they approach briefing, ideation, execution, and final delivery.
• Demonstrate an understanding of file preparation for various outputs (digital vs. print) and the importance of maintaining organized, layered design files for future use or collaboration.
• Ability to articulate how design processes contribute to overall marketing campaign effectiveness and brand impact.

📝 Enhancement Note: For a senior role, a portfolio is critical. The emphasis on process and collaboration suggests that employers will look for candidates who can not only create visually appealing work but also manage the workflow efficiently and integrate their designs seamlessly into broader marketing operations.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers in New York City with 2-5 years of experience, the estimated salary range is approximately $70,000 - $95,000 annually. This range can vary based on specific qualifications, experience, and the candidate's performance during the interview process.

Benefits:

• Competitive Compensation: Offering a salary within the market range.
• Employer Paid Health, Medical, and Dental Benefits: Comprehensive coverage for employee well-being.
• 401k with Match: Financial planning support for long-term savings.
• Paid Parental Leave: Support for new parents.
• Equity in the Business: Ownership stake for full-time employees, fostering a sense of shared success.
• Flexible Paid Time Off: Includes over 20 paid company holidays, unlimited vacation, sick, and wellness days, promoting work-life balance and personal well-being.
• Monthly Phone Stipend: Contribution towards communication costs.
• Wellbeing Reimbursement: $100 monthly stipend for wellness activities.
• Additional Perks: Snacks, socks, and a fun, relaxed office environment, plus team lunches, offsite outings, and company retreats.

Working Hours:

• The role is designed for a standard 40-hour work week, with flexibility offered through the hybrid work arrangement. This allows for focused work time and collaboration, balancing individual productivity with team engagement.

📝 Enhancement Note: The detailed benefits package highlights Bombas's commitment to employee well-being and engagement, which is attractive to operations professionals who value a supportive work environment and comprehensive benefits. The salary estimate is based on typical market rates for the specified experience level and location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & E-commerce, with a significant social impact component. Company Size: While not explicitly stated, Bombas is a well-established DTC brand that has grown significantly since its founding, likely indicating a mid-to-large size company with established departments and processes. Founded: 2013. Bombas was founded on a clear mission to donate essential clothing items, which has shaped its brand identity and company culture.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing or Creative team, reporting to a Marketing Manager or Creative Director.
• The role involves close collaboration with other marketing specialists (e.g., copywriters, social media managers, digital marketers) and potentially product development or e-commerce teams.
• The team structure emphasizes collaboration and mutual support, as reflected in the company's "Hive" analogy and emphasis on teamwork.

Methodology:

• Bombas operates with a data-informed approach, using insights from customer behavior and campaign performance to guide marketing and creative strategies.
• Design processes are likely structured around campaign calendars, product launches, and seasonal initiatives, requiring efficient workflow management.
• Emphasis on innovation and continuous improvement, encouraging team members to experiment and learn from results.

Company Website: https://www.bombas.com/

📝 Enhancement Note: Bombas's culture is deeply rooted in its mission, which influences its operations and team dynamics. The "Hive" culture signifies a collaborative and supportive environment, which is attractive for operations roles that thrive on teamwork and shared goals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a position with significant responsibility and likely some level of mentorship or guidance for junior team members. It sits within the broader marketing operations framework, where design execution directly impacts campaign performance and brand perception. Reporting Structure: The role reports to a manager (e.g., Marketing Manager, Creative Director), indicating a clear hierarchy within the creative or marketing department. This structure provides direction and oversight for design operations. Operations Impact: The Senior Graphic Designer's work directly influences customer engagement, brand perception, and conversion rates through visually compelling marketing materials. Their designs are critical operational assets that support sales and marketing initiatives.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas (e.g., motion graphics, advanced branding) or expand into areas like creative direction.
• Leadership Potential: Potential to move into a Lead Designer or Art Director role, managing design projects and potentially a small team, overseeing design operations.
• Cross-functional Exposure: Possibility to gain experience in other marketing functions or product development through cross-team collaborations.
• Impactful Work: Contribution to a mission-driven company allows for professional fulfillment beyond creative output.

📝 Enhancement Note: The "Senior" title implies a path for growth within the design function, potentially into leadership roles that involve managing design operations and strategy. The company's growth suggests ample opportunities for career advancement.

🌐 Work Environment

Office Type: Bombas operates with a hybrid model, meaning the work environment will blend remote work with in-office collaboration. The office is described as "fun, relaxed," suggesting a comfortable and engaging workspace. Office Location(s): Based in New York City, with opportunities for remote work within the Tri-state area or the broader U.S. Workspace Context:

• The New York City HQ likely offers a dynamic and collaborative workspace, conducive to creative brainstorming and team interaction.
• The hybrid nature allows for flexibility, enabling employees to choose their work environment based on the day's tasks (e.g., focused design work at home, collaborative meetings in the office).
• Expect an environment that fosters creativity, teamwork, and a shared commitment to the company's mission.

Work Schedule:

• The standard 40-hour work week provides a structured schedule, while the hybrid arrangement offers flexibility in terms of location. This balance is key for operations roles that require both focused individual work and collaborative team engagement.

📝 Enhancement Note: The hybrid work environment is a significant factor for many professionals, offering a balance between autonomy and collaboration. For operations roles, this often translates to structured communication protocols and efficient task management across different work settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the Talent Acquisition team.
• Hiring Manager Interview: A discussion with the hiring manager to assess your experience, skills, and cultural fit. Prepare to discuss your career trajectory and interest in Bombas.
• Design Challenge/Portfolio Review: A practical assessment where you might present your portfolio, discuss specific projects in detail, or complete a design exercise relevant to the role. Focus on showcasing your design process, problem-solving abilities, and how you've driven impact with your work.
• Team/Cross-functional Interviews: Meetings with potential colleagues or stakeholders from other departments to evaluate collaboration skills and ability to integrate into the wider team.
• Final Interview: Potentially with a senior leader to discuss broader alignment with company vision and values.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects that highlight your skills for this specific role (digital marketing, branding for DTC).
• Tell a Story: For each project, clearly outline the objective, your role, the challenges faced, your process, the solutions you implemented, and the results (quantifiable if possible).
• Highlight Process: Be prepared to discuss your creative process, how you incorporate feedback, and how you ensure brand consistency.
• Quantify Impact: If possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates).
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• If a design challenge is given, ensure you understand the brief thoroughly. Allocate your time effectively between concept, execution, and presentation.
• Focus on demonstrating your thought process and how you approach problem-solving, not just the final aesthetic.
• Be ready to articulate your design choices and how they align with the brand and objectives.

📝 Enhancement Note: Preparing a strong portfolio that showcases process and impact is crucial for this role. The interview process will likely assess not only creative talent but also operational efficiency and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential. Proficiency in these tools is critical for daily tasks.
• Figma/Sketch: Increasingly common for UI/UX design and collaborative prototyping, may be used for web assets or internal mockups.

Analytics & Reporting:

• Google Analytics: Understanding how design impacts website traffic, user behavior, and conversion rates.
• Social Media Analytics: Familiarity with platform-specific analytics to gauge the performance of social media graphics.
• Email Marketing Platform Analytics: Understanding how email designs perform in terms of open rates and click-through rates.

CRM & Automation:

• While not a primary tool for a graphic designer, understanding how designs are deployed through CRM or marketing automation platforms (e.g., HubSpot, Mailchimp) and their limitations can be beneficial.

📝 Enhancement Note: Mastery of Adobe Creative Suite is a given. Experience with analytics tools is highly valuable for demonstrating the impact of design work, aligning with operational goals of performance optimization. Familiarity with collaborative design tools like Figma is also a plus.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A core value is the commitment to giving back and making a positive impact, which should be reflected in the designer's approach to projects.
• Collaboration: The "Hive" culture emphasizes teamwork, mutual support, and open communication. Designers are expected to be active participants in brainstorming and feedback sessions.
• Innovation & Adaptability: A willingness to learn, embrace new ideas, and adapt to changing market trends and company needs.
• Customer Focus: Designs should resonate with the target audience and enhance the customer experience across all touchpoints.
• Efficiency & Quality: Balancing the need for creative output with timely execution and high-quality standards is key.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with marketing, product, and other creative team members.
• Open feedback loops and constructive critique are encouraged to refine designs and achieve the best outcomes.
• Cross-functional collaboration is essential for ensuring design aligns with broader business objectives and marketing strategies.

📝 Enhancement Note: The emphasis on mission, collaboration, and continuous learning aligns with the values often found in progressive operations teams. Understanding and embodying these values will be crucial for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to brand guidelines while still pushing creative boundaries.
• Managing Multiple Stakeholder Needs: Effectively translating diverse requests from various departments into cohesive visual solutions.
• Adapting to Fast-Paced E-commerce Environment: Quickly iterating on designs based on campaign performance, market trends, and evolving business priorities.
• Measuring Design Impact: Quantifying the success of design efforts in relation to marketing objectives and business outcomes.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to attend workshops or training for advanced design techniques, motion graphics, or UI/UX design.
• Industry Exposure: Engaging with industry trends through online resources, webinars, and potentially design conferences.
• Mentorship: Learning from experienced creative professionals within the Bombas team.
• Broader Marketing Acumen: Gaining insights into marketing strategy, customer behavior, and campaign operations through cross-functional collaboration.

📝 Enhancement Note: The challenges present opportunities for growth in strategic thinking, project management, and data-driven design. The company's commitment to development means ample resources for upskilling.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you successfully translated a complex marketing objective into a compelling visual design. What was your process, and what was the outcome?" (Focus on demonstrating strategic thinking, process, and impact.)
• "How do you ensure brand consistency across multiple marketing channels, especially when working with different teams or external partners?" (Highlight your understanding of brand operations and guideline adherence.)
• "Describe a situation where you received critical feedback on your design. How did you handle it, and what did you learn?" (Showcase your ability to take feedback constructively and adapt.)
• "What are your favorite design trends right now, and how do you see them applying to a brand like Bombas?" (Demonstrate industry awareness and creative foresight.)

Company & Culture Questions:

• "What do you know about Bombas's mission, and how does that resonate with your personal values or professional aspirations?" (Research the company's mission thoroughly and connect it to your own motivations.)
• "How do you approach collaboration within a team, especially in a hybrid work environment?" (Emphasize your communication skills, proactiveness, and team-oriented mindset.)
• "What makes a work environment 'fun and relaxed' for you, and how do you maintain focus within such an environment?" (Show your ability to thrive in Bombas's described culture.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your portfolio, then dive into 2-3 key projects. For each project, use the STAR method (Situation, Task, Action, Result) to structure your narrative.
• Highlight Process & Rationale: Clearly explain why you made certain design choices, linking them back to project objectives, brand strategy, or user needs.
• Showcase Adaptability: Be ready to discuss how you've adapted designs based on feedback, testing, or changing requirements.
• Quantify Impact: If possible, present data or metrics that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recall).
• Engage Your Audience: Make it a conversation. Ask clarifying questions and be prepared to answer theirs thoughtfully.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also strategic thinking, operational efficiency in managing projects, and a strong cultural fit with Bombas's mission-driven, collaborative environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link, ensuring all requested information is complete.
• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to Bombas's brand and the requirements of this role, focusing on DTC marketing, branding, and visual storytelling. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to emphasize your years of experience, key design skills in Adobe Creative Suite, project management capabilities, and any experience with mission-driven brands or e-commerce. Use keywords from the job description.
• Company Research: Thoroughly research Bombas's mission, values, brand aesthetic, and recent marketing campaigns. Understand their commitment to giving back and how design supports this mission.
• Interview Practice: Prepare to discuss your portfolio in detail, articulate your design process, and answer behavioral questions related to collaboration, problem-solving, and adapting to feedback. Practice presenting your work concisely and effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.