Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Appspace Location: United States, Remote Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: July 22, 2025 Experience Level: Mid-Senior Level (5+ years) Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on creating compelling visual assets to support Appspace's marketing and branding objectives, acting as a key contributor to the company's go-to-market strategy through impactful design.
• The Senior Graphic Designer will be instrumental in translating marketing messages into engaging visual content across various digital and print channels, ensuring brand consistency and appeal.
• Collaboration with marketing, product, and sales teams is a core function, requiring strong communication and project management skills to deliver designs that meet strategic business needs and deadlines.
• The position demands a blend of creative execution and strategic thinking, aiming to elevate the Appspace brand and enhance customer engagement through high-quality visual storytelling.

📝 Enhancement Note: While the core function is graphic design, the "Marketing Operations" or "Creative Services" category is inferred due to the explicit mention of supporting marketing initiatives, creating marketing materials, and aligning with marketing and branding principles. This role plays a crucial operational role in the marketing department's output.

📈 Primary Responsibilities

• Develop and produce a wide range of marketing materials, including digital and print advertisements, social media graphics, brochures, presentations, website assets, and other collateral, ensuring alignment with company brand guidelines and marketing campaign objectives.
• Collaborate closely with marketing managers, content creators, and product marketing teams to conceptualize and execute visual strategies that effectively communicate value propositions and resonate with target audiences.
• Translate creative direction and project briefs into visually stunning and effective designs, while also proactively contributing to the evolution and refinement of Appspace's visual brand identity.
• Manage multiple design projects simultaneously from concept through completion, prioritizing tasks based on business needs, project timelines, and strategic importance to ensure timely delivery of high-quality assets.
• Maintain meticulous attention to detail throughout the design process, ensuring consistency in typography, color palettes, imagery, and layout across all marketing materials to uphold brand integrity and professional standards.
• Stay abreast of current design trends, emerging technologies, and best practices within the graphic design and marketing industries, integrating relevant innovations into workflows and outputs to enhance visual impact.
• Contribute to the development and maintenance of design systems and style guides, ensuring a cohesive and scalable visual language for all marketing communications.

📝 Enhancement Note: The responsibilities are expanded to include specific types of marketing materials and emphasize the proactive contribution to brand evolution, reflecting the "Senior" aspect of the role and typical expectations in marketing operations.

🎓 Skills & Qualifications

Education:

• Associate degree, Advanced diploma, or Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or a closely related field.

Experience:

• A minimum of 5 years of professional experience in graphic design, with a significant focus on creating marketing materials, campaigns, and visual assets for B2B or SaaS companies.
• Proven experience in managing design projects from inception to final delivery, demonstrating an ability to handle multiple assignments concurrently and meet demanding deadlines.

Required Skills:

• Exceptional proficiency in industry-standard design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design workflows and prototyping.
• Strong understanding of marketing principles, branding strategies, and visual storytelling techniques, with the ability to translate complex messages into clear, engaging visual communications.
• Excellent verbal and written communication skills, with the ability to articulate design concepts, provide constructive feedback, and collaborate effectively with cross-functional teams and stakeholders.
• Proven ability to manage multiple projects concurrently, prioritize tasks efficiently, and adapt to changing project requirements and deadlines in a fast-paced environment.
• A keen eye for detail, ensuring accuracy in all design elements, including typography, color theory, layout, and image selection, to produce polished and professional outputs.
• Demonstrated ability to work independently and as part of a remote team, fostering a collaborative spirit and contributing positively to team dynamics.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for creating animated visuals and video assets.
• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.
• Knowledge of web design principles, UI/UX best practices, and responsive design concepts.
• Experience in a SaaS or technology company environment, understanding the nuances of marketing to a technical audience.

📝 Enhancement Note: The experience requirement is framed as "5+ years" to align with "Senior" level expectations. Preferred skills are added to further differentiate candidates and reflect common needs in tech marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of marketing design projects, demonstrating proficiency across various media (digital ads, social media graphics, presentations, print collateral).
• Case studies that detail the design process, from initial concept and brief interpretation to final execution, highlighting problem-solving approaches and creative decision-making.
• Evidence of successful collaboration with marketing or product teams, illustrating the ability to interpret project objectives and deliver designs that meet strategic goals.
• Examples of work that effectively communicate brand messaging and adhere to established brand guidelines, showcasing an understanding of brand consistency and evolution.
• Demonstrations of design thinking applied to marketing challenges, including how design solutions contributed to campaign effectiveness or engagement metrics.

Process Documentation:

• Ability to articulate the workflow for developing marketing collateral, from brief intake and concept development to feedback incorporation and final asset delivery.
• Experience in managing design feedback loops and iterating on designs based on input from marketing, sales, and product stakeholders to ensure alignment and optimize outcomes.
• Understanding of file management best practices for design assets, ensuring organized storage and easy retrieval of project files and source materials.

📝 Enhancement Note: Portfolio requirements are specified to align with the marketing focus of the role, emphasizing process, collaboration, and measurable impact, which are crucial in operations-adjacent creative roles.

💵 Compensation & Benefits

Salary Range:

• For a Senior Graphic Designer in the United States, remote, with 5+ years of experience, a typical salary range would be between $75,000 and $110,000 annually. This estimate is based on industry benchmarks for creative roles in the tech sector, considering the senior level and remote work arrangement, which can sometimes command a premium.
• 📝 Enhancement Note: This salary range is an estimate based on industry data for similar roles in the US. Actual compensation will be determined by the company based on factors such as experience, skills, qualifications, and location-specific cost of living adjustments if applicable.

Benefits:

• Comprehensive health coverage including Medical, Dental, and Vision insurance plans.
• Disability Coverage to provide financial support in case of inability to work.
• Employer-paid Life Insurance for added financial security for beneficiaries.
• Access to Mental Health Resources to support overall well-being.
• 401(k) retirement savings plan with potential employer matching.
• Fully Paid Parental Leave program for new parents.
• Generous Paid Time Off (PTO) for vacation, personal time, and sick leave.
• Flexible Work Schedules to accommodate work-life balance and individual productivity needs.
• Remote Work Opportunities, allowing employees to work from anywhere within the United States.
• Paid Company Holidays to observe national and regional holidays.
• Appspace Quiet Fridays: Non-essential internal meetings are discouraged, promoting focused work time.
• Casual Dress Work Environment to foster a comfortable and relaxed atmosphere.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.
• 📝 Enhancement Note: The mention of "Flexible Work Schedules" and "Appspace Quiet Fridays" suggests a focus on work-life balance and efficient output rather than strict adherence to traditional office hours, common in remote and modern tech company environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically, digital employee experience and workplace solutions). Company Size: Appspace is a growing technology company, likely falling into the mid-size to large-enterprise category based on typical tech company structures and the scope of benefits offered. A company size between 200-1000 employees is a reasonable estimate, indicating a stable yet agile environment. Founded: While the founding date is not provided, Appspace has been operating for a significant period, establishing itself in the workplace technology market. This suggests a company with established processes and a clear market vision.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing team, potentially within a broader Creative or Brand department.
• This team is expected to be cross-functional, collaborating closely with Marketing Managers, Content Strategists, Product Marketers, and potentially Sales Enablement teams.
• Reporting lines would typically be to a Marketing Director, Creative Director, or Head of Marketing, depending on the organizational hierarchy.

Methodology:

• Design processes are expected to be data-informed and user-centric, aligning with Appspace's mission to improve employee experiences.
• Workflow planning will involve agile methodologies, allowing for iterative design and adaptation to marketing campaign needs and feedback.
• Automation and efficiency practices are likely employed for asset management and potentially for content creation workflows where applicable.

Company Website: [Appspace Website URL - e.g., appspace.com]

📝 Enhancement Note: The industry and company size are inferred from the generic company description and the nature of the role. The focus on "better work experiences" suggests a culture that values employee well-being and efficient, modern workflows.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a "Senior" level within the Graphic Design function, indicating a mid-to-late career stage for individual contributors. It requires a high degree of autonomy, expertise, and the ability to mentor or guide less experienced designers if applicable. Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Director of Marketing. The role involves close collaboration with various departments, including Product, Sales, and HR/Internal Communications, making cross-functional relationship building essential. Operations Impact: The Senior Graphic Designer's work directly impacts the operational efficiency of marketing campaigns by providing high-quality, on-brand visual assets. Their designs are crucial for lead generation, brand perception, customer engagement, and sales enablement, thus contributing significantly to revenue enablement and overall business growth.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas, such as motion graphics, UI design for marketing assets, or advanced branding strategies.
• Leadership Potential: Potential to move into a Lead Designer or Art Director role, managing design projects or a small team, and influencing creative strategy.
• Cross-functional Development: Gaining broader experience by working on diverse marketing initiatives, potentially leading to roles in Product Marketing, Brand Management, or Marketing Operations.
• Industry Exposure: Engaging with industry trends and potentially contributing to design thought leadership through Appspace's content channels.

📝 Enhancement Note: Growth opportunities are framed within a typical career progression path for senior creative professionals in a tech marketing environment, including both specialization and leadership tracks.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment is a home office or a co-working space chosen by the employee. Office Location(s): United States. While remote, the role is specified as being based in the United States, which may have implications for time zone alignment and legal/HR considerations.

Workspace Context:

• The work environment is characterized by flexibility and autonomy, enabling designers to create their optimal workspace.
• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, Microsoft Teams) and project management platforms.
• Opportunities for team interaction will be virtual, requiring proactive engagement to foster connections and share ideas within the remote team structure.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, but with the flexibility to manage the schedule around personal needs and peak productivity times, provided project deadlines and collaboration requirements are met.
• The "Appspace Quiet Fridays" initiative indicates a company-wide effort to reduce meeting overhead and allow for focused work, which is beneficial for design tasks requiring deep concentration.

📝 Enhancement Note: The remote nature of the work is central to the work environment, influencing how collaboration, communication, and daily tasks are managed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and creative fit.
• Portfolio Review & Skill Assessment: Candidates will likely present their portfolio, discussing key projects, design rationale, and their role in successful outcomes. This may include a design challenge or a practical exercise to evaluate technical skills and creative problem-solving.
• Cross-functional Interviews: Interviews with marketing team members or stakeholders from product/sales to assess collaboration skills, understanding of marketing objectives, and ability to work within a team environment.
• Final Interview: Potentially with a senior leader (e.g., Director of Marketing) to discuss overall fit, strategic thinking, and long-term contributions to the company.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant marketing design projects that showcase a range of skills and align with Appspace's industry and target audience.
• Tell a Story: For each project, clearly articulate the problem or objective, your specific role and contribution, the design process and your rationale, challenges faced, and the impact or outcome of your work (quantify where possible).
• Highlight Collaboration: Be prepared to discuss how you worked with marketing, product, or sales teams, managed feedback, and incorporated input to achieve project goals.
• Showcase Brand Acumen: Demonstrate your understanding of branding principles and how you've applied them to create consistent and effective visual communications.
• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and potentially walk through specific design files or prototypes.

Challenge Preparation:

• Expect a design challenge that may involve creating a marketing asset (e.g., a social media graphic, a banner ad, or a slide for a presentation) based on a given brief.
• Focus on understanding the brief, defining objectives, and executing a design that is visually appealing, on-brand, and effectively communicates the intended message within the given constraints.
• Practice presenting your design solution, explaining your creative choices and how they align with the brief and target audience.

📝 Enhancement Note: The interview and portfolio review process is tailored to a senior creative role in marketing operations, emphasizing practical skills, strategic thinking, and collaborative abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide array of marketing collateral.
• Figma: Critical for collaborative design, prototyping, and potentially managing design systems or UI elements for digital marketing assets.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts engagement metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or marketing automation reporting dashboards can provide context.

CRM & Automation:

• No explicit CRM or automation tools are mentioned as primary design tools, but understanding how design assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) or CRM-integrated presentation tools can be advantageous.

📝 Enhancement Note: Tool requirements are focused on the core design software necessary for marketing operations and creative execution.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original thinking and the ability to generate fresh visual concepts that capture attention and communicate effectively.
• Collaboration & Communication: Emphasizing teamwork, open dialogue, and effective communication across departments to ensure design alignment and project success.
• Brand Stewardship: A commitment to maintaining and enhancing the Appspace brand through consistent, high-quality design execution.
• Efficiency & Agility: A drive to deliver high-quality work efficiently, adapting to changing project needs and embracing streamlined workflows.
• User-Centricity: Designing with the end-user and target audience in mind, ensuring accessibility, usability, and positive engagement.

Collaboration Style:

• Proactive and communicative, engaging with stakeholders to gather requirements, present concepts, and incorporate feedback constructively.
• Team-oriented, willing to share knowledge, support colleagues, and contribute to a positive and productive remote team environment.
• Responsive to feedback and open to constructive criticism as a means of improving design outcomes and fostering professional growth.

📝 Enhancement Note: Values and collaboration styles are inferred from the company's mission and the nature of a remote, senior creative role in a tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand message and visual identity across a wide array of digital and print marketing materials, especially in a remote setting.
• Balancing Creative Vision with Marketing Objectives: Translating strategic marketing goals and data-driven insights into compelling creative outputs while adhering to brand guidelines and technical constraints.
• Managing Remote Collaboration: Effectively communicating and collaborating with cross-functional teams and stakeholders across different locations and time zones, leveraging digital tools to their fullest potential.
• Staying Ahead of Design Trends: Continuously adapting to evolving design aesthetics, software capabilities, and marketing platform requirements to keep Appspace's visual communications fresh and impactful.

Learning & Development Opportunities:

• Access to online courses, workshops, and industry webinars focused on the latest design software, techniques, and marketing design trends.
• Opportunities to participate in industry conferences (virtual or in-person) to network and learn from leading creatives and marketers.
• Mentorship from senior marketing or creative leaders within Appspace, providing guidance on career development and strategic thinking.
• Exposure to diverse marketing campaigns and projects that foster skill development in various design disciplines.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the typical demands of a senior graphic designer role within a marketing department, particularly in a remote, technology-focused environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing objective into a clear visual design. What was your process, and what was the outcome?" (Focus on problem-solving, strategic thinking, and impact.)
• "How do you approach managing feedback from multiple stakeholders, especially when there are conflicting opinions on design elements?" (Highlight collaboration, communication, and negotiation skills.)
• "Walk us through your process for creating a new marketing campaign visual. What steps do you take from brief to final asset?" (Detail your workflow, creative ideation, and execution.)
• "How do you stay current with design trends and incorporate them into your work while maintaining brand integrity?" (Showcase your commitment to continuous learning and brand stewardship.)

Company & Culture Questions:

• "What do you know about Appspace and our mission to create better work experiences? How does your design philosophy align with this?" (Research Appspace's products, values, and recent marketing efforts.)
• "How do you envision contributing to a remote team environment and fostering strong collaborative relationships?" (Discuss your preferred communication methods and team engagement strategies.)
• "How do you measure the success of your design work in a marketing context?" (Prepare to discuss metrics like engagement rates, conversion improvements, or brand recall.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, perhaps by project type or by showcasing your most impactful work first.
• Narrative: For each project, tell a compelling story that highlights the challenge, your solution, and the results. Clearly articulate your role.
• Visuals: Ensure your presentation visuals are clean, well-designed, and easy to follow. Use high-quality mockups and examples.
• Engagement: Be prepared for Q&A. Engage with your interviewers, ask clarifying questions, and show enthusiasm for the work.
• Tools: If asked, be ready to briefly demonstrate your proficiency in Figma or Adobe Creative Suite, perhaps by sharing a screen or discussing specific design choices within a file.

📝 Enhancement Note: Interview preparation advice is focused on demonstrating the skills and attributes expected of a senior designer in a marketing operations context, emphasizing strategic thinking, collaboration, and a strong portfolio.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience specifically in marketing design, emphasizing achievements related to campaign support, brand consistency, and collaboration with marketing teams. Use keywords like "Adobe Creative Suite," "Figma," "marketing collateral," "brand identity," and "cross-functional collaboration."
• Portfolio Preparation: Ensure your digital portfolio is up-to-date, showcases your best marketing design work, and includes brief case studies detailing your process and impact. Make it easily accessible via a link in your application.
• Cover Letter Crafting: Write a concise cover letter that expresses your enthusiasm for Appspace and this specific role, briefly touching upon your relevant experience and how your design skills can contribute to their marketing objectives.
• Company Research: Familiarize yourself with Appspace's products, services, target audience, and current marketing campaigns. Understand their brand aesthetic and messaging to better articulate your fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.