Senior Graphic Designer & Digital Content Specialist

📍 Job Overview

Job Title: Senior Graphic Designer & Digital Content Specialist Company: Landry's, LLC. Location: Biloxi, Mississippi, United States Job Type: FULL_TIME Category: Marketing & Creative Operations Date Posted: 2025-10-17 Experience Level: Mid-Level (2-5 Years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Landry's visual identity across all business segments, requiring a blend of strategic brand management and hands-on creative execution.
• The Specialist will be responsible for creating, editing, and managing diverse digital content to align with overarching marketing goals and enhance brand presence.
• Key responsibilities include refreshing the company's logo and brand identity, establishing and enforcing standardized visual guidelines, and producing a wide array of marketing collateral.
• The position demands proficiency in both conceptual design and the technical execution of assets for various platforms, including presentations, websites, and promotional materials.

📝 Enhancement Note: While the job title is "Senior Graphic Designer & Digital Content Specialist," the provided description and responsibilities lean heavily into marketing campaign support and brand management, suggesting a role that bridges creative execution with broader marketing operations initiatives. The emphasis on "implementing leading brand design across all parts of the business" and "supporting marketing goals" indicates a strategic component beyond pure design.

📈 Primary Responsibilities

• Develop and implement comprehensive marketing and advertising campaigns, contributing to strategy, planning, and objective setting.
• Organize and execute promotional presentations, maintaining updated marketing calendars to ensure timely delivery of assets.
• Gather and synthesize information and materials to prepare for design and content creation tasks.
• Plan creative concepts by studying relevant information and materials, translating business objectives into compelling visual narratives.
• Illustrate design concepts by creating rough layouts, considering arrangement, typography, size, style, and overall aesthetic appeal.
• Obtain stakeholder approval for design concepts by submitting rough layouts and incorporating feedback effectively.
• Prepare initial art designs and copy for all assigned creative projects, ensuring brand consistency and messaging alignment.
• Produce final layouts by meticulously marking up and pasting up finished copy and artwork, preparing them for production.
• Coordinate with external vendors for specialized services, ensuring quality and timely delivery of outsourced creative assets.
• Maintain up-to-date technical knowledge through continuous learning, attending design workshops, and reviewing professional publications.
• Contribute to team objectives by accomplishing related results, fostering a collaborative and productive work environment.
• Create promotional materials and manage graphic requirements using MAC systems, ensuring all assigned jobs are current, on time, and accurately proofed.
• Conduct market research to identify and evaluate competitive products, analyzing characteristics, market share, pricing, and advertising efforts to inform creative strategies.
• Implement strategies set forth by management, translating high-level directives into actionable design and content plans.
• Coordinate photo shoots, radio remotes, and live TV spots as needed, managing logistics and creative direction for multimedia projects.
• Produce high-profile creative projects that significantly impact brand visibility and marketing outcomes.
• Update job knowledge by participating in educational opportunities and reading trade publications, staying abreast of industry trends and best practices.
• Accomplish organizational goals by accepting ownership of new and unique requests, demonstrating adaptability and a proactive approach to challenges.
• Perform other duties and tasks as assigned to support the broader marketing and operations teams.

📝 Enhancement Note: The responsibilities detail a broad scope, encompassing campaign execution, content creation, vendor management, and market research. For an operations-focused candidate, highlighting experience in process improvement, campaign tracking, and efficient asset management within these responsibilities would be crucial.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field is typically expected for a Senior Graphic Designer role. Experience: A minimum of 2-5 years of professional experience in graphic design, digital content creation, and marketing support is required. Experience in the hospitality or entertainment industry is a strong plus.

Required Skills:

• Proficient in Graphic Design using MAC operating systems and Adobe Creative Suite 6 (or later versions).
• Demonstrated experience in Direct Marketing campaign design and execution.
• Strong understanding of Social Media Marketing Coordination and content adaptation for various platforms.
• Proven Project Management skills, including managing multiple projects simultaneously from concept to completion.
• Experience in Reporting Results, particularly related to campaign performance and design effectiveness.
• Ability to identify and implement Process Improvement initiatives within creative workflows.
• Excellent Interpersonal, Organizational, and Communication Skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Strong Work Ethic and Teamwork capabilities, demonstrating a commitment to shared goals.
• Flexibility to work non-traditional hours, including nights, weekends, and holidays, as business needs dictate.
• High level of Creativity and a keen eye for detail.
• Effective Time Management skills to meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with website content management systems (CMS) for digital asset deployment.
• Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for basic video content creation.
• Knowledge of SEO best practices as they relate to digital content and visual assets.
• Experience in brand identity development and refresh projects.
• Familiarity with print production processes and specifications.

📝 Enhancement Note: The AI-identified skills heavily emphasize creative and marketing execution. For an operations-focused candidate, skills related to campaign management, process optimization, and performance reporting are critical to highlight. The "Process Improvement" skill is particularly relevant and should be elaborated upon in a portfolio.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that demonstrate proficiency in graphic design and digital content creation for marketing campaigns.
• Include examples of brand identity refreshes or the application of established brand guidelines across various collateral types.
• Present projects that highlight successful implementation of direct marketing or social media marketing strategies.
• Demonstrate strong project management capabilities through case studies that detail project scope, timelines, and successful outcomes.
• Provide clear evidence of how your design work contributed to achieving specific marketing objectives or business goals, ideally with measurable results.

Process Documentation:

• Be prepared to discuss your personal workflow for managing design projects from brief to final delivery, including steps for concept development, revisions, and approvals.
• Articulate your approach to ensuring brand consistency and adherence to visual guidelines across all created assets.
• Describe how you track project progress, manage feedback from stakeholders, and ensure timely completion of tasks.
• Explain your methodology for incorporating feedback and iterating on designs to meet project requirements and optimize outcomes.

📝 Enhancement Note: For operations-minded candidates, the portfolio should emphasize not just the final creative output but the process used to achieve it. Demonstrating efficiency, organization, and problem-solving within the design workflow is key. Highlighting any automation or templating strategies used to streamline content creation would be highly beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer & Digital Content Specialist with 2-5 years of experience in Biloxi, Mississippi, the estimated salary range is $55,000 - $75,000 USD per year. This estimate considers the cost of living in the region and the typical compensation for similar roles in the hospitality and entertainment sectors.

Benefits:

• Comprehensive health insurance (medical, dental, vision)
• Paid time off (vacation, sick leave, holidays)
• Retirement savings plan (e.g., 401(k) with company match)
• Employee discounts on dining, entertainment, and hotel stays across Landry's properties.
• Opportunities for professional development and continued education.
• Potential performance-based bonuses.

Working Hours: A standard 40-hour work week is expected, with flexibility required to accommodate business needs, including nights, weekends, and holidays. This ensures support for various marketing initiatives and operational demands across different time zones and events.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in the specified location and experience level. Actual compensation may vary based on individual qualifications, interview performance, and the company's specific compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality and Entertainment. Landry's, LLC. operates a diverse portfolio of restaurant, gaming, and hospitality brands, including well-known names in dining, hotels, and casinos. This industry context implies a fast-paced, customer-centric environment where brand presentation and marketing are critical for driving business and guest engagement. Company Size: Landry's, LLC. is a large enterprise, employing over 50,000 individuals globally. This scale suggests a robust organizational structure with established processes, but also potential for cross-functional collaboration and exposure to diverse business units. Founded: Landry's, Inc. was founded in 1980. This long history indicates a stable organization with deep roots in the hospitality sector, likely possessing a strong brand legacy and established operational frameworks.

Team Structure:

• The role likely sits within the Marketing department, potentially reporting to a Marketing Manager or Director.
• The graphic design function may be a specialized unit within a larger marketing team, collaborating closely with content creators, digital marketers, and campaign managers.
• Cross-functional collaboration is expected with brand management, operations teams at various properties, and potentially external agencies.

Methodology:

• Data analysis likely informs marketing and design decisions, with an emphasis on understanding guest preferences and campaign performance.
• Workflow planning and optimization strategies are employed to manage the high volume of creative requests typical in a large hospitality and entertainment company.
• Automation and efficiency practices are probably utilized to streamline content creation and asset management, especially for digital platforms.

Company Website: https://careers.landrysinc.com

📝 Enhancement Note: Understanding Landry's broad operational scope across various brands is key. This role's success will depend on adapting brand guidelines and creative content to fit the unique needs of different restaurant, hotel, and entertainment venues, requiring a flexible and adaptable approach to marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level (2-5 years of experience) "Senior" Graphic Designer & Digital Content Specialist. While "Senior" implies a certain level of expertise and autonomy, the responsibilities suggest a hands-on execution role with significant input into brand implementation rather than high-level strategic decision-making. It serves as a crucial link between marketing strategy and creative output. Reporting Structure: The Specialist will likely report to a Marketing Manager or a Director of Creative Services/Marketing. They will collaborate closely with various marketing specialists (digital, social media, campaign) and potentially directly with property-level management for specific design needs. Operations Impact: The role directly impacts revenue by creating visually appealing and effective marketing collateral that drives customer engagement, brand recognition, and ultimately, sales for Landry's extensive portfolio of businesses. High-quality design and content are essential for attracting and retaining guests in the competitive hospitality and entertainment sectors.

Growth Opportunities:

• Skill Advancement: Opportunity to expand expertise into areas like UX/UI design for websites, motion graphics, advanced video editing, or specialized brand management.
• Leadership Potential: Progression to a Lead Graphic Designer, Art Director, or Creative Manager role, overseeing a team of designers and managing larger creative projects.
• Cross-Disciplinary Experience: Potential to move into broader marketing roles, such as Digital Marketing Specialist, Campaign Manager, or Brand Manager, leveraging design expertise in a more strategic capacity.
• Industry Exposure: Gaining deep experience across diverse brands within Landry's, offering a unique perspective on marketing within the hospitality and entertainment sectors.

📝 Enhancement Note: For operations professionals, this role offers a pathway to understanding the intersection of creative execution and marketing operations. Growth could involve taking on more responsibility for process optimization in content creation or managing the digital asset management (DAM) system if one exists.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Landry's corporate structure in Biloxi, Mississippi. The workspace is likely designed for collaboration among marketing team members. Office Location(s): The primary office is located at 151 Beach Blvd, Biloxi, Mississippi, 39530. This location is on the coast, and the specific office setup would likely reflect a corporate setting within a hospitality-focused company.

Workspace Context:

• The environment is expected to be dynamic and fast-paced, typical of the hospitality and entertainment industry, requiring adaptability and quick turnaround times.
• Access to necessary design software and hardware (MAC systems with Creative Suite 6) will be provided.
• Opportunities for interaction with a diverse marketing team, including specialists in digital marketing, social media, and campaign management, will foster a collaborative atmosphere.

Work Schedule: The role requires a flexible schedule, including nights, weekends, and holidays, to support ongoing marketing campaigns and operational needs. While a standard 40-hour week is the baseline, responsiveness to urgent requests and event-driven marketing activities will be necessary.

📝 Enhancement Note: The on-site requirement and flexible hours are critical for operations candidates to consider. This suggests a role that demands regular physical presence and availability outside of standard business hours, which can impact work-life balance but also provides direct engagement with operational needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Hiring Manager Interview: A discussion focused on your experience, skills, and understanding of brand design and digital content creation.
• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or present a case study from your portfolio that demonstrates your problem-solving abilities and creative approach to a given brief.
• Team/Stakeholder Interviews: Meetings with potential colleagues and stakeholders to evaluate cultural fit, collaboration style, and communication effectiveness.
• Final Interview: A concluding conversation, potentially with senior management, to discuss the role in depth and finalize hiring decisions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in graphic design, digital content creation, and campaign support, aligning with the job description's requirements.
• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, and the results achieved. This demonstrates your strategic thinking and operational approach to design.
• Quantify Impact: If possible, include metrics or outcomes that highlight the effectiveness of your designs (e.g., increased engagement, improved conversion rates, successful campaign execution).
• Highlight Brand Consistency: Include examples that show your ability to adapt designs to different brand identities and maintain visual integrity across various platforms.
• Present with Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Be prepared to walk through specific projects and answer detailed questions about your contributions.

Challenge Preparation:

• Understand the Brand: Research Landry's brands, their target audiences, and their current marketing efforts.
• Focus on Operations: If given a creative challenge, think about the operational aspects: how would you manage the project, what resources would you need, how would you ensure timely delivery, and how would you measure success?
• Articulate Your Strategy: Be ready to explain the rationale behind your design choices, linking them back to business objectives and marketing goals.
• Demonstrate Flexibility: Show your ability to adapt to different brand styles and creative directions.

📝 Enhancement Note: For operations candidates, the portfolio review and challenge preparation should emphasize the process and efficiency behind the creative work. How was the project managed? Were there any process improvements implemented? How was success measured? These are the questions to anticipate.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite 6 (or later): Essential for graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is a core requirement.
• MAC Operating System: The primary platform for creative work.
• Content Management Systems (CMS): Familiarity with platforms like WordPress, Drupal, or specific hospitality/retail CMS for website content updates.
• Digital Asset Management (DAM) Systems: Experience with systems for organizing, storing, and retrieving digital assets would be beneficial for efficient content management.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and the performance of digital content.
• Social Media Analytics Tools: Platforms like Sprout Social, Hootsuite, or native analytics from Facebook, Instagram, Twitter, etc., to track content performance.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): While not explicitly mentioned, familiarity with these tools for campaign tracking and reporting can be advantageous.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding how marketing collateral and digital content integrate with customer data and sales processes.
• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for tracking creative projects, managing workflows, and collaborating with teams.

📝 Enhancement Note: For operations professionals, emphasizing experience with project management tools, DAM systems, and analytics platforms is crucial. These tools are central to streamlining workflows, ensuring brand consistency, and measuring the operational impact of creative output.

👥 Team Culture & Values

Operations Values:

• Guest-Centricity: A core value in hospitality, focusing on creating positive experiences for guests through excellent service and brand representation.
• Excellence & Quality: A commitment to delivering high-quality work that reflects positively on the brand and meets organizational goals.
• Teamwork & Collaboration: Working effectively with colleagues across different departments and brands to achieve common objectives.
• Adaptability & Flexibility: The ability to respond to changing business needs, tight deadlines, and diverse project requirements in a dynamic industry.
• Innovation & Creativity: Encouraging new ideas and creative solutions to enhance brand presence and marketing effectiveness.

Collaboration Style:

• The team likely operates with a collaborative spirit, where designers work closely with marketing strategists, digital specialists, and campaign managers.
• Open communication and constructive feedback are essential for iterating on designs and ensuring alignment with marketing objectives.
• Expect a fast-paced environment that requires proactive communication and efficient handoffs between team members and departments.

📝 Enhancement Note: The team culture emphasizes a blend of creative drive and operational efficiency. For operations candidates, demonstrating an understanding of how creative output supports business goals and how to collaborate effectively to ensure seamless execution will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Requests: Managing a constant influx of design and content requests from multiple brands and departments within a large organization.
• Brand Consistency: Ensuring uniform brand identity and messaging across a diverse portfolio of restaurants, hotels, and entertainment venues.
• Fast-Paced Environment: Meeting tight deadlines and adapting quickly to changing marketing priorities and industry trends.
• Balancing Creativity and Operations: Integrating creative vision with operational constraints, budget limitations, and marketing objectives.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master newer versions of Adobe Creative Suite or explore specialized design software.
• Digital Marketing Strategy: Deepening understanding of how design integrates with SEO, SEM, social media marketing, and email marketing campaigns.
• Brand Management Principles: Learning advanced techniques in brand strategy, identity development, and brand governance.
• Project Management Certifications: Pursuing certifications in project management to enhance operational efficiency and career progression.

📝 Enhancement Note: The challenges highlight the need for strong process management and organizational skills, which are core to operations roles. Growth opportunities should be framed in terms of enhancing operational efficiency within creative processes.

💡 Interview Preparation

Strategy Questions:

• "How do you approach managing multiple design projects with competing deadlines?" (Focus on your process for prioritization, organization, and time management.)
• "Describe a time you had to adapt a design to fit strict brand guidelines or a challenging brief." (Highlight your problem-solving skills and ability to deliver within constraints.)
• "How do you measure the success of your design work in terms of its impact on marketing goals or business objectives?" (Emphasize your understanding of ROI and data-driven design.)

Company & Culture Questions:

• "What do you know about Landry's brands, and how would your design approach support our diverse portfolio?" (Research specific brands and think about how your creative vision aligns with their target audiences.)
• "How do you collaborate with marketing teams and stakeholders to ensure your designs meet their objectives?" (Discuss your communication style and experience working cross-functionally.)
• "What are your thoughts on creating a consistent brand experience across different customer touchpoints?" (Frame your answer around operational consistency and brand integrity.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your solution (design process), and the outcome (results).
• Quantify Where Possible: Use data to support the success of your designs – e.g., "This social media graphic led to a 15% increase in engagement."
• Highlight Operational Aspects: Discuss how you managed the project, any efficiencies you implemented, or how you collaborated with others to ensure timely delivery.
• Be Ready for Technical Questions: Expect questions about your software proficiency, design choices, and how you handle revisions.

📝 Enhancement Note: When preparing for interviews, operations candidates should emphasize their ability to manage complex creative workflows efficiently, ensure brand consistency through documented processes, and measure the impact of design initiatives on business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Landry's Careers portal link provided.
• Customize Your Resume: Tailor your resume to highlight experience in graphic design, digital content creation, project management, and process improvement within marketing contexts. Use keywords from the job description like "Creative Suite 6," "brand identity," "marketing campaigns," and "reporting results."
• Curate Your Portfolio: Select 3-5 of your strongest projects that showcase your skills in graphic design, digital content creation, and campaign execution. Ensure your portfolio demonstrates your process, problem-solving abilities, and any measurable impact your designs have had.
• Prepare for a Creative Challenge: Be ready to discuss your design process and potentially complete a task that demonstrates your creative thinking and ability to work within brand guidelines. Focus on how you would approach the operational aspects of such a challenge.
• Research Landry's: Familiarize yourself with Landry's diverse portfolio of brands, their target audiences, and their current marketing efforts. Understand how this role contributes to the overall operational success of the company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.