Senior Graphic Designer (1 Year Maternity Cover)

📍 Job Overview

Job Title: Senior Graphic Designer (1 Year Maternity Cover)

Company: Oh Polly

Location: London, United Kingdom

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-03-20T17:20:36

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the strategic visual execution of marketing campaigns and brand initiatives within a fast-paced, social-first e-commerce fashion environment.

• The Senior Graphic Designer will be instrumental in translating marketing objectives into compelling visual assets across digital, social, email, and print channels, ensuring brand consistency and trend relevance.

• Key responsibilities include supporting campaign and product launch creative, maintaining and evolving the brand's visual identity, and collaborating cross-functionally with marketing, e-commerce, and social media teams.

• The position demands a strong understanding of current social media trends, particularly Instagram and TikTok, and the ability to manage multiple projects efficiently in a high-growth Direct-to-Consumer (DTC) setting.

📝 Enhancement Note: While the job title is "Senior Graphic Designer," the context of "campaign execution," "brand moments," and "commercial objectives" within a DTC e-commerce fashion brand suggests a strong alignment with Go-To-Market (GTM) operations, specifically in the creative execution and brand consistency aspects. This role bridges creative output with operational requirements for timely and effective campaign delivery.

📈 Primary Responsibilities

• Design and execute high-impact creative assets for digital platforms, social media campaigns, email marketing, and print collateral, ensuring alignment with brand guidelines and commercial objectives.

• Support the timely execution of weekly marketing campaigns, new product launches, and significant brand moments, contributing to the overall Go-To-Market (GTM) strategy through visual storytelling.

• Maintain and evolve the Oh Polly visual identity across all touchpoints, ensuring brand consistency and a cohesive user experience for the global, social-first audience.

• Collaborate closely with cross-functional teams, including marketing, e-commerce, and social media specialists, to deliver cohesive and best-in-class creative solutions that drive engagement and conversions.

• Contribute innovative creative concepts and campaign ideation, bringing fresh, trend-led ideas that resonate with the target demographic and enhance brand perception.

• Manage and prioritize multiple design projects simultaneously within a dynamic, fast-paced, and reactive e-commerce environment, ensuring deadlines are met without compromising creative quality.

• Ensure all creative outputs adhere strictly to brand guidelines while effectively meeting commercial goals and driving desired business outcomes.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative delivery. The emphasis on "weekly campaigns," "product launches," and "managing multiple projects simultaneously" points to a requirement for strong project management skills and an understanding of campaign timelines and GTM processes.

🎓 Skills & Qualifications

Education:

Experience:

• 3–5 years of progressive experience in graphic design, with a significant portion within a fast-paced fashion, beauty, or direct-to-consumer (DTC) e-commerce environment.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and manipulating a wide range of digital and print assets.

• Strong portfolio showcasing digital-first, social-led design, with examples of successful campaign execution and visual storytelling.

• Deep understanding of current social media trends and platform best practices, particularly for Instagram and TikTok, to create native and engaging content.

• Excellent eye for layout, typography, and color theory, with a keen sensibility for trend-led design within the fashion industry.

• Highly organized with exceptional project management skills, capable of managing multiple deadlines and priorities in a fast-paced workflow.

• Proactive and self-motivated, with the ability to work independently and as part of a collaborative team.

Preferred Skills:

• Experience working within a high-growth, DTC fashion brand is highly desirable, indicating familiarity with the specific demands of this sector.

• Familiarity with video editing software (e.g., Adobe Premiere Pro, After Effects) for social media content.

• Basic understanding of UX/UI principles for digital asset optimization.

• Experience with project management or workflow tools (e.g., Asana, Trello, Monday.com) for tracking design requests and project progress.

📝 Enhancement Note: The "3–5 years' experience in a fast-paced fashion or beauty ecommerce environment" and "strong portfolio showcasing digital-first, social-led design" are critical indicators. For operations professionals, this translates to understanding the pace of e-commerce, the need for rapid creative iteration, and the importance of visually communicating product value and brand story across digital channels, which aligns with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital-first and social-led design projects, demonstrating the ability to create visually compelling content tailored for platforms like Instagram and TikTok.

• Include examples of integrated campaign creative, illustrating how design supports overarching marketing objectives and product launches.

• Highlight projects that demonstrate an understanding of brand visual identity maintenance and evolution, showing consistency across different channels.

Process Documentation:

• While not explicitly a "process documentation" role, the candidate is expected to demonstrate an understanding of the design process within a fast-paced e-commerce setting. This includes:

  • Workflow design and optimization for managing multiple design requests efficiently.

  • Collaboration methods with marketing, e-commerce, and social teams to ensure seamless creative integration into campaigns.

  • Methods for receiving and implementing feedback to iterate on designs effectively.

  • Adherence to brand guidelines and commercial objectives as key process constraints.

📝 Enhancement Note: For a creative role within an operations-focused context (GTM), the portfolio is paramount. It serves as the primary evidence of the candidate's ability to execute on operational requirements: speed, brand consistency, channel-specific optimization, and impact on commercial goals. The "process documentation" aspect is inferred from the need to manage multiple projects and collaborate effectively, implying an organized approach to design workflow.

💵 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum

Benefits:

• 50% discount on all Oh Polly and Bo+Tee products, offering significant savings for employees on popular fashion and activewear items.

• An extra day off for your birthday, providing a valued personal benefit and enhancing work-life balance.

• Corporate gym membership (subject to tax), promoting employee health and wellness.

• Cycle to work scheme, encouraging sustainable commuting options and offering tax benefits.

• Learning and development opportunities, supporting professional growth and skill enhancement relevant to design and creative fields.

• Company pension scheme, providing long-term financial security.

• Company social events, fostering team cohesion and a positive work environment.

Working Hours: 40 hours per week (standard full-time)

📝 Enhancement Note: The provided salary range of £45,000-£55,000 aligns with a Senior Graphic Designer role in London, considering the industry (fashion e-commerce) and the maternity cover nature of the contract. This is a competitive range for mid-to-senior level creative professionals in the UK capital. The benefits package is typical for a fashion retail company, emphasizing product discounts and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (E-commerce, Apparel)

Company Size: While not explicitly stated, Oh Polly's description as "fast-growing" and having a "combined social following of over 10 million" suggests a medium-to-large sized company within the e-commerce fashion sector. The presence of multiple global offices further supports this.

Founded: 2015, indicating a relatively young but rapidly established brand in the competitive online fashion market.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing or Creative team.

• This team will include specialists in areas such as social media, e-commerce content, email marketing, and potentially campaign management.

Methodology:

• Data-Driven Creative: The role requires understanding how creative assets perform and aligning them with commercial objectives, suggesting a data-informed approach to design execution.

• Agile Campaign Execution: The need to support "weekly campaigns" and "product launches" implies an agile and reactive creative process, common in fast-paced e-commerce environments.

• Brand Consistency: A core methodology will be maintaining a consistent visual identity across all channels to reinforce brand recognition and trust.

Company Website: https://careers.ohpolly.com

📝 Enhancement Note: Oh Polly's focus on being "social first," "trend driven," and "global responsibility and ethics" indicates a company culture that values innovation, speed, and a strong online presence. For operations professionals, this means an environment where creative output directly impacts GTM strategies and requires adaptability to rapidly evolving trends and marketing demands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level within the creative function, bridging individual contribution with strategic visual execution. It's a key role in ensuring the operational success of marketing campaigns through impactful design.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior role within the marketing or creative department. They will collaborate extensively with various marketing functional leads.

Operations Impact: The visual output of this role directly impacts the effectiveness of Go-To-Market (GTM) strategies by:

• Enhancing brand perception and driving customer engagement through compelling visuals.

• Supporting product launches and promotional campaigns to achieve sales targets.

• Ensuring brand consistency across all customer touchpoints, which is crucial for building trust and loyalty in a DTC environment.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific areas like social media content creation, motion graphics, or campaign art direction.

• Leadership Potential: For exceptional performers, opportunities may arise to lead smaller projects, mentor junior designers, or take on more strategic creative responsibilities within the GTM framework.

• Industry Exposure: Gaining valuable experience in a high-growth, trend-driven fashion e-commerce business, which is highly sought after in the creative and marketing sectors.

• Learning and Development: The company explicitly offers "Learning and development opportunities," which can include workshops, courses, or internal training relevant to design software, creative trends, and GTM strategies.

📝 Enhancement Note: While not a traditional "operations" role, the "Senior Graphic Designer" title here implies a significant operational component. The growth analysis focuses on how this role contributes to the operational success of GTM initiatives and how the individual can develop within that context.

🌐 Work Environment

Office Type: The role is on-site in London, suggesting a dynamic office environment typical of fashion and e-commerce companies. This often includes collaborative workspaces designed to foster creativity and teamwork.

Office Location(s): London, United Kingdom (specific postcode E1 6LP). This location places the office in a vibrant area, likely offering good transport links and proximity to other creative and commercial hubs.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing, e-commerce, and social media teams, indicating an open and interactive workspace designed for cross-functional communication.

• Tools and Technology: Access to a full Adobe Creative Suite and other relevant design software is expected. The environment will likely be equipped with modern technology to support fast-paced creative production.

• Team Interaction: Frequent interaction with colleagues across different departments to brainstorm ideas, receive briefs, present designs, and ensure alignment on campaign objectives.

Work Schedule: A standard 40-hour work week is anticipated, with potential for flexibility depending on campaign demands, common in the e-commerce sector. However, the role is primarily on-site.

📝 Enhancement Note: The on-site nature of the role is crucial. For operations, this means the candidate is expected to be present for in-person collaboration, brainstorming sessions, and direct engagement with teams, which is often vital for rapid creative development and feedback loops in GTM.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess suitability based on experience, skills, and creative output.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing their design process, creative rationale, and how their work aligns with brand objectives and commercial goals. This stage will also assess cultural fit and understanding of the fashion e-commerce environment.

• Creative Challenge (Potential): A small, timed design task related to campaign execution or social media content might be given to evaluate practical skills and ability to work under pressure.

• Team/Manager Interview: Further discussion with the hiring manager and potentially key stakeholders from marketing or social media teams to evaluate collaboration style, problem-solving abilities, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your digital-first, social-led design experience and highlight your contribution to fashion e-commerce campaigns.

• Showcase Process: For key projects, briefly explain your design process, from understanding the brief to final execution, emphasizing how you addressed commercial objectives and brand guidelines.

• Highlight Impact: If possible, include metrics or results that showcase the effectiveness of your designs (e.g., engagement rates, conversion lift).

• Tailor to Oh Polly: Ensure your portfolio reflects an understanding of Oh Polly's brand aesthetic and target audience. Show examples that align with their trend-led, social-first approach.

• Be Ready to Discuss: Prepare to talk in detail about your creative choices, challenges overcome, and how your work aligns with business goals.

Challenge Preparation:

• Understand the Brief: If a creative challenge is given, carefully read and understand the objectives, target audience, and any specific constraints.

• Focus on Speed and Relevance: In a fast-paced environment, prioritize creating a relevant and impactful solution quickly over achieving absolute perfection.

• Demonstrate Brand Understanding: Show that you can apply the Oh Polly brand guidelines and aesthetic to the task.

• Communicate Your Rationale: Be prepared to explain your design decisions clearly and concisely.

📝 Enhancement Note: The interview process for a creative role within an operational context emphasizes practical application and strategic thinking. The portfolio review is key, as it directly assesses the candidate's ability to deliver on the operational demands of campaign execution and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: This is the core requirement.
  • Adobe Photoshop: Essential for image manipulation, digital asset creation, and social media graphics.
  • Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable design elements.
  • Adobe InDesign: Required for layout design, particularly for any print collateral or more complex digital publications.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified as primary requirements for this design role. However, understanding how design assets are deployed through marketing automation platforms or CRM-integrated email builders could be a plus.

📝 Enhancement Note: The explicit mention of "Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)" is critical. For operations, this means the candidate must be technically proficient to execute briefs rapidly and efficiently without requiring extensive training on core design tools.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: Operating in a fast-paced e-commerce environment requires quick turnaround times and adaptability to changing campaign needs.

• Brand Integrity: Maintaining a consistent and strong visual identity across all platforms is paramount to building brand recognition and trust.

• Collaboration: Working effectively with marketing, e-commerce, and social teams to ensure seamless integration of creative into GTM strategies.

• Trend Awareness: Staying ahead of fashion and social media trends to ensure creative output is relevant and engaging for the target audience.

• Commercial Acumen: Understanding how design choices impact business objectives, such as sales, engagement, and brand perception.

Collaboration Style:

• Cross-functional Integration: The role necessitates close teamwork with various departments, requiring excellent communication and the ability to translate diverse stakeholder needs into visual solutions.

• Feedback-Driven Iteration: An openness to receiving and acting on feedback from marketing, social, and e-commerce teams to refine designs and ensure they meet campaign goals.

• Proactive Contribution: Encouraging designers to contribute ideas and proactively identify opportunities to enhance visual communication and campaign effectiveness.

📝 Enhancement Note: The "Values" and "Collaboration Style" sections are inferred based on the company description and the nature of the role within a fast-paced GTM context. These highlight the blend of creative execution with operational requirements for efficiency and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The primary challenge will be managing a high volume of design requests and tight deadlines characteristic of a fast-growing e-commerce fashion brand.

• Maintaining Brand Consistency: Ensuring that all creative output, across various campaigns and channels, consistently reflects Oh Polly's brand identity and aesthetic.

• Adapting to Trends: Rapidly incorporating new social media trends and visual styles while remaining true to the brand's core identity.

• Balancing Creativity and Commerciality: Effectively translating marketing objectives and commercial goals into visually appealing and effective designs.

Learning & Development Opportunities:

• Deepen E-commerce Design Expertise: Gaining extensive experience in designing for a successful, social-first DTC fashion brand.

• Exposure to GTM Operations: Understanding the full lifecycle of marketing campaigns from concept to execution and analysis.

• Skill Enhancement: Opportunities to develop skills in areas like motion graphics, video editing for social, or advanced digital design techniques.

• Networking: Building relationships within a dynamic creative and marketing team in the fashion industry.

📝 Enhancement Note: Challenges are derived from the "fast-paced," "trend-driven," and "social-first" nature of the company and the responsibilities. Growth opportunities are framed within the context of developing skills relevant to both creative excellence and operational effectiveness in e-commerce.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a tight deadline. How did you manage your time and ensure the quality of your work?" (Assesses project management and efficiency).

• "How do you stay updated on the latest fashion and social media design trends, and how would you apply them to the Oh Polly brand?" (Assesses trend awareness and brand alignment).

• "Walk us through a campaign you designed from concept to completion. What were the objectives, your creative process, and the results?" (Assesses portfolio, process, and impact).

Company & Culture Questions:

• "What attracts you to Oh Polly as a brand, and what is your understanding of our target audience?" (Assesses brand affinity and market understanding).

• "How do you see your design style fitting with Oh Polly's current visual identity?" (Assesses aesthetic alignment).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story. Start with your strongest, most relevant projects.

• Highlight Key Skills: For each project, clearly articulate the problem you solved, your creative solution, the tools you used, and the outcome.

• Emphasize GTM Relevance: Point out how your designs supported specific campaign objectives, product launches, or brand initiatives.

• Showcase Social-First Design: Dedicate sections or specific examples to your social media design work, demonstrating your understanding of platforms like Instagram and TikTok.

• Be Concise and Engaging: Prepare a clear narrative for each piece, avoiding overly technical jargon. Be ready for Q&A.

📝 Enhancement Note: Interview questions are designed to probe the candidate's ability to perform the operational aspects of the role: speed, collaboration, brand adherence, and impact on commercial goals, in addition to their creative skills.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Oh Polly careers portal.

• Portfolio Preparation: Curate a digital portfolio that prominently features your best work in fashion e-commerce and social media design. Ensure it highlights your ability to create trend-led, high-impact creative assets that align with brand guidelines and commercial objectives.

• Resume Optimization: Tailor your resume to emphasize your 3-5 years of experience in fast-paced fashion/beauty e-commerce, proficiency in Adobe Creative Suite, and understanding of social media trends. Quantify achievements where possible to demonstrate impact.

• Interview Preparation: Practice articulating your design process, creative rationale, and how your work contributes to marketing campaigns and business goals. Be ready to discuss your portfolio and answer questions about brand alignment and collaboration.

• Company Research: Familiarize yourself with Oh Polly's brand aesthetic, current marketing campaigns, and social media presence to demonstrate genuine interest and an understanding of their market position and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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