Senior Director Global Product Strategy - Olanzapine LAI (GPS)

Teva Pharmaceuticals
Full_timeβ€’$210k-276k/year (USD)β€’Helsinki, Finland

πŸ“ Job Overview

Job Title: Senior Director, Global Product Strategy - Olanzapine LAI (GPS)
Company: Teva Pharmaceuticals
Location: Parsippany, New Jersey, United States (Hybrid), Netherlands, or United Kingdom
Job Type: Full-Time
Category: Global Product Strategy / Brand Management
Date Posted: October 13, 2025
Experience Level: 10+ Years
Remote Status: Hybrid (2-3 days onsite in Parsippany, NJ) or Remote in Netherlands/UK.

πŸš€ Role Summary

  • Drive the long-term strategic vision and global product strategy for the Olanzapine LAI asset, translating scientific innovation into sustained business and brand value.
  • Lead launch excellence initiatives and lifecycle management, ensuring maximum value realization across key global markets.
  • Foster cross-functional collaboration with R&D, Medical Affairs, Market Access, and Regional Commercial teams to align on evidence generation and strategic asset decisions.
  • Utilize market insights, competitive intelligence, and KPI tracking to inform strategic adjustments and optimize brand performance.
  • Engage with Key Opinion Leaders (KOLs) and external stakeholders to shape brand perception and support scientific exchange.

πŸ“ Enhancement Note: This role is a senior leadership position within Global Product Strategy, indicating a significant level of autonomy and responsibility for shaping the commercial trajectory of a key pharmaceutical asset. The hybrid work model with remote options in the Netherlands or UK suggests a global operational footprint and a need for candidates comfortable with distributed teams.

πŸ“ˆ Primary Responsibilities

  • Develop and implement the global brand strategy, encompassing launch planning, lifecycle management, and strategic indication sequencing to maximize market potential.
  • Navigate complex global and regional stakeholder landscapes to drive alignment and ensure cohesive execution of the product strategy.
  • Partner with regional and affiliate commercial teams to meticulously plan and execute market preparedness and launch readiness activities.
  • Identify, evaluate, and prioritize market expansion opportunities, including new geographies and therapeutic indications for Olanzapine LAI.
  • Collaborate intimately with Regional Commercial Teams, R&D, Medical Affairs, and Market Access to guide evidence generation strategies and critical asset development decisions.
  • Oversee the continuous monitoring of market insights, competitive intelligence, and key performance indicators (KPIs) to inform strategic adaptations and optimize performance.
  • Proactively engage Key Opinion Leaders (KOLs), patient advocacy groups, and other external stakeholders to influence brand perception and facilitate scientific exchange.
  • Lead the creation of global campaign assets and core messaging frameworks, ensuring consistency, clarity, and relevance across diverse international markets.
  • Drive excellence in storytelling to effectively communicate the therapeutic and commercial value proposition of Olanzapine LAI to healthcare professionals (HCPs), payers, and patients.

πŸ“ Enhancement Note: The responsibilities highlight a blend of strategic planning, cross-functional leadership, and commercial execution. The emphasis on "launch excellence," "lifecycle management," and "indication sequencing" points to a role deeply involved in product commercialization from pre-launch through maturity. The requirement to "drive storytelling excellence" signifies the importance of compelling communication for diverse audiences.

πŸŽ“ Skills & Qualifications

Education:

  • Bachelor's degree required.
  • Master's or other advanced degree is strongly preferred.

Experience:

  • A minimum of 10 years of progressive experience in commercial, marketing, or sales leadership roles within the pharmaceutical or biotechnology industry.
  • Recent experience (within the last 5 years) in a Tier 1 market (e.g., US, EU5) is highly desirable.
  • Demonstrated senior marketing experience at a market or Local Operating Company (LOC) level, with a preference for experience as a launch lead involving global stakeholder collaboration.
  • Proven track record of developing and implementing successful commercial strategies that have delivered sustained, long-term business results.
  • Experience across multiple therapeutic areas is beneficial; specific experience in schizophrenia is preferred.
  • A profound understanding of pharmaceutical industry best practices, regulatory landscapes, and current market trends is essential.
  • Recognized expertise in global product strategy and brand management, coupled with exceptional leadership and communication capabilities.
  • Proven ability to develop talent and lead diverse, cross-functional teams effectively.
  • Demonstrated capacity to operate with a high degree of autonomy and accountability within a complex global matrix organization.

Required Skills:

  • Global Product Strategy Development & Execution
  • Pharmaceutical Brand Management & Marketing
  • Launch Planning & Commercialization Excellence
  • Lifecycle Management & Strategic Planning
  • Cross-Functional Team Leadership & Collaboration
  • Market Insights Analysis & Competitive Intelligence
  • Stakeholder Management & KOL Engagement
  • Financial Acumen & P&L Management (implied)
  • Strategic Communication & Storytelling

Preferred Skills:

  • Experience in CNS/Schizophrenia therapeutic area
  • Advanced Degree (MBA, PharmD, PhD)
  • Experience with Long-Acting Injectable (LAI) formulations
  • Global launch experience in a Tier 1 market
  • Market Access & Payer Strategy knowledge
  • Evidence Generation Strategy

πŸ“ Enhancement Note: The requirement for a minimum of 10 years of experience, coupled with the preference for recent Tier 1 market and launch lead experience, positions this role at a senior director or vice president level. The emphasis on "autonomy and accountability in a global matrix environment" is a key indicator for candidates to highlight their ability to influence without direct authority and manage complex relationships across geographies and functions.

πŸ“Š Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Strategic Frameworks: Showcase examples of strategic planning frameworks used to develop global product strategies, including market segmentation, targeting, and positioning. Demonstrating how these frameworks translated into actionable commercial plans is crucial.
  • Launch Plans & Execution: Provide case studies of successful product launches or significant market entries, detailing pre-launch strategy, launch execution phases, and post-launch performance analysis. Highlight key challenges overcome and metrics achieved.
  • Lifecycle Management Initiatives: Include documentation or case studies illustrating strategies implemented for product lifecycle management, such as indication expansion, new formulation launches, or market re-engagement campaigns.
  • Performance Metrics & ROI: Present examples of how key performance indicators (KPIs) were defined, tracked, and utilized to measure the success of strategic initiatives. Quantify the return on investment (ROI) or business impact where possible.

Process Documentation:

  • Strategic Planning Process: Detail your approach to developing long-term strategic plans, including market assessment, competitive analysis, scenario planning, and objective setting.
  • Cross-Functional Alignment Process: Illustrate how you facilitate collaboration and gain buy-in from diverse internal functions (R&D, Medical, Market Access, Regional Commercial) to ensure strategic alignment and seamless execution.
  • Go-to-Market Strategy Development: Outline the process for creating and refining go-to-market strategies, from initial concept to final execution, including all necessary components like messaging, channel strategy, and resource allocation.

πŸ“ Enhancement Note: For a Senior Director role in Global Product Strategy, a portfolio should demonstrate not just strategic thinking but also the ability to translate strategy into tangible commercial outcomes. Candidates should be prepared to articulate the processes behind their strategic decisions and the systems or tools used to manage and measure their execution.

πŸ’΅ Compensation & Benefits

Salary Range:

  • The annual starting salary for this position is between $210,000 and $275,625 USD annually.
  • πŸ“ Enhancement Note: This salary range is competitive for a Senior Director level role in the pharmaceutical industry, particularly in a high-cost-of-living area like Parsippany, NJ. Factors influencing the exact placement within this range will likely include the candidate's specific experience, depth of therapeutic area knowledge (especially schizophrenia and LAI), and demonstrated success in global strategy and launch execution. Given the potential for remote work in the Netherlands or UK, it's important to note that compensation structures in those regions would differ significantly and would be adjusted accordingly based on local market rates and cost of living.

Benefits:

  • Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage available from the first day of employment upon enrollment.
  • Retirement Savings: 401(k) plan with a generous employer match of up to 6%, plus an annual 3.75% Defined Contribution to the 401k plan.
  • Paid Time Off: Generous Paid Time Off (PTO) including vacation days, sick/safe time, caretaker time, and recognized holidays.
  • Life and Disability Protection: Company-paid Life Insurance and Disability Insurance coverage.
  • Additional Benefits:
    • Employee Assistance Program (EAP) for confidential support.
    • Employee Stock Purchase Plan (ESPP) for opportunities to invest in Teva stock.
    • Tuition Assistance to support continued education and professional development.
    • Flexible Spending Accounts (FSAs) and Health Savings Account (HSA) for healthcare expense management.
    • Life Style Spending Account for wellness and lifestyle support.
    • Volunteer Time Off (VTO) to encourage community engagement.
    • Paid Parental Leave (if eligible) for new parents.
    • Family Building Benefits to support family expansion.
    • Virtual Physical Therapy services.
    • Accident, Critical Illness, and Hospital Indemnity Insurances for supplemental protection.
    • Identity Theft Protection services.
    • Legal Plan for legal assistance.
    • Voluntary Life Insurance and Long-Term Disability insurance options.
  • Total Compensation: May also include Restricted Stock Units (RSUs) and discretionary awards, depending on the specific position offered.

Working Hours:

  • This is a full-time position, typically requiring approximately 40 hours per week.
  • πŸ“ Enhancement Note: While a standard 40-hour work week is expected, the nature of a global leadership role with significant international travel (up to 20%) and hybrid work arrangements may necessitate flexibility in working hours to accommodate different time zones and project deadlines.

🎯 Team & Company Context

🏒 Company Culture

Industry: Pharmaceutical / Biotechnology
Company Size: Large (Teva is a global leader with tens of thousands of employees worldwide).
Founded: 1935 (Teva Pharmaceuticals)

Company Mission: To make good health more affordable and accessible, helping millions around the world enjoy healthier lives.

Team Structure:

  • Global Product Strategy (GPS) Team: This role sits within the Global Product Strategy team, likely comprising senior marketing and strategy professionals dedicated to specific assets or therapeutic areas.
  • Reporting Structure: The Senior Director will likely report to a Vice President or higher within Global Commercial or Product Strategy, with close collaboration across various functional departments.
  • Cross-Functional Collaboration: The role demands extensive collaboration with R&D, Medical Affairs, Market Access, Regulatory Affairs, Legal, Regional Commercial Teams, and potentially Manufacturing/Supply Chain. This requires strong relationship-building and influence skills across a global matrix.

Methodology:

  • Data-Driven Decision Making: Emphasis on leveraging market insights, competitive intelligence, and performance data to inform strategic choices and commercial plans.
  • Strategic Planning & Execution: Focus on developing robust, long-term strategies and ensuring their effective implementation through cross-functional alignment and execution oversight.
  • Innovation & Adaptability: A culture that values scientific innovation and requires adaptability to evolving market dynamics, competitive landscapes, and regulatory environments.
  • Patient-Centricity: A core value driving the mission to improve patient access to essential medicines.

Company Website: https://www.tevapharmaceuticals.com/

πŸ“ Enhancement Note: Teva's position as a leading generic and specialty medicines manufacturer implies a culture that balances robust operational efficiency with strategic innovation. For a Global Product Strategy role, understanding Teva's commitment to accessibility and affordability, while also focusing on the strategic commercialization of specific assets like Olanzapine LAI, is key. The company's global presence indicates a need for culturally sensitive and globally minded professionals.

πŸ“ˆ Career & Growth Analysis

Operations Career Level: Senior Director, Global Product Strategy. This is a leadership role with significant strategic responsibility, influencing the commercial success of a key pharmaceutical product on a global scale. It signifies a move beyond tactical execution to shaping high-level, long-term business direction.

Reporting Structure: The Senior Director will likely report to a VP of Global Product Strategy or a similar senior executive within Teva's global commercial organization. This position requires managing relationships and influencing outcomes across multiple departments and geographies, often without direct line management authority over all collaborators.

Operations Impact: This role has a direct and substantial impact on Teva's revenue and market share for the Olanzapine LAI franchise. Strategic decisions made by the Senior Director will influence product positioning, market penetration, lifecycle management, and ultimately, the long-term profitability and patient access to this critical medication. The success of Olanzapine LAI as a product is heavily reliant on the strategic direction set by this role.

Growth Opportunities:

  • Leadership Advancement: Potential to progress to Vice President or Senior Vice President roles within Global Product Strategy, Commercial, or other senior leadership functions at Teva.
  • Therapeutic Area Specialization: Deepen expertise within the CNS therapeutic area, potentially leading to broader responsibilities within that domain.
  • Global Commercial Leadership: Transition into broader global commercial leadership roles, overseeing multiple products or therapeutic areas.
  • Cross-Functional Development: Opportunities to gain experience in areas such as Market Access, Medical Affairs, or Regional Commercial leadership through strategic project involvement or internal mobility.
  • Executive Development Programs: Participation in Teva's leadership development programs designed to cultivate future executives.

πŸ“ Enhancement Note: The career path for a Senior Director in Global Product Strategy typically involves demonstrating strategic vision, successful execution of complex global initiatives, and strong leadership within a matrixed environment. Growth is often defined by increased scope of responsibility, leadership of larger teams or franchises, and progression to executive-level positions.

🌐 Work Environment

Office Type: This role offers a hybrid work environment for those based in Parsippany, NJ, requiring 2-3 days per week in the office. For candidates in the Netherlands or UK, it is a remote-first arrangement.

Office Location(s):

  • Primary Hub: Parsippany, New Jersey, USA (Hybrid)
  • Remote Options: Netherlands, United Kingdom

Workspace Context:

  • Collaborative Environment (Parsippany): The Parsippany office likely provides a collaborative space designed for team meetings, brainstorming sessions, and fostering in-person connections with local colleagues. This environment is conducive to strategic discussions and team alignment.
  • Remote Flexibility: For remote-based individuals, the environment emphasizes self-management, effective virtual communication tools, and the ability to work autonomously while remaining connected to global teams.
  • Operations Tools & Technology: Access to standard corporate IT infrastructure, communication platforms (e.g., Microsoft Teams, Zoom), and specialized pharmaceutical marketing/strategy software will be provided to support global operations and data analysis.

Work Schedule:

  • Standard full-time hours (approx. 40 hours/week) are expected.
  • πŸ“ Enhancement Note: Given the global nature of the role and potential for up to 20% travel, flexibility in working hours will be necessary to accommodate interactions with teams and stakeholders across different time zones. This might include early morning or late evening calls.

πŸ“„ Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A recruiter or HR representative will likely conduct an initial screening call to assess basic qualifications, interest, and cultural fit.
  • Hiring Manager Interview: A conversation with the direct hiring manager (likely a VP or Senior Director) to delve deeper into strategic experience, leadership capabilities, and understanding of the pharmaceutical market.
  • Cross-Functional Panel Interview: Interviews with key stakeholders from R&D, Medical Affairs, Market Access, and Regional Commercial teams. This assesses collaboration skills and ability to navigate diverse functional perspectives.
  • Case Study/Presentation: Candidates may be asked to prepare and present a strategic analysis or a plan for a hypothetical product launch or market challenge related to Olanzapine LAI. This is a critical step to evaluate strategic thinking, communication, and problem-solving skills.
  • Senior Leadership Interview: A final interview with a senior executive (e.g., Head of Global Commercial, CCO) to assess strategic vision, leadership potential, and overall fit with Teva's executive team.

Portfolio Review Tips:

  • Focus on Impact: Highlight quantifiable achievements and the business impact of your strategic initiatives. Use metrics and ROI where possible.
  • Showcase Strategic Frameworks: Present examples of how you developed and applied strategic frameworks for product planning, market entry, or lifecycle management.
  • Demonstrate Cross-Functional Leadership: Include case studies that illustrate your ability to lead and influence cross-functional teams, gaining alignment and driving execution.
  • Tailor to Olanzapine LAI: If possible, incorporate examples or insights that demonstrate an understanding of the schizophrenia market, LAI formulations, or similar complex product strategies.
  • Clarity and Conciseness: Ensure your portfolio is well-organized, easy to understand, and clearly articulates your contributions and outcomes.

Challenge Preparation:

  • Strategic Analysis: Be prepared to analyze a market scenario, competitor strategy, or product performance data. Practice developing strategic recommendations with clear rationale.
  • Launch Plan Outline: Familiarize yourself with the key components of a global product launch plan and be ready to outline strategic considerations for Olanzapine LAI.
  • Stakeholder Management Scenarios: Anticipate questions about how you would navigate conflicting priorities or gain buy-in from different functional groups or regional teams.
  • Value Proposition Articulation: Practice clearly and concisely articulating the value proposition of a complex pharmaceutical product to various audiences (HCPs, payers, internal stakeholders).

πŸ“ Enhancement Note: The interview process for a Senior Director role is typically rigorous and multi-faceted, designed to assess strategic depth, leadership effectiveness, and cross-functional influence. A strong portfolio showcasing tangible results and a well-articulated strategic thought process is essential.

πŸ›  Tools & Technology Stack

Primary Tools:

  • CRM Systems: Experience with major pharmaceutical CRM platforms (e.g., Veeva CRM, Salesforce) for managing customer interactions, sales data, and market insights.
  • Market Research & Analytics Platforms: Proficiency in utilizing various market intelligence tools and databases (e.g., IQVIA, Symphony Health) for competitive analysis, market sizing, and trend identification.
  • Presentation Software: Advanced skills in PowerPoint for developing impactful global strategy presentations, campaign assets, and executive reports.
  • Collaboration Tools: Expertise in using platforms like Microsoft Teams, Slack, or similar for seamless communication and project management within a hybrid/remote global team.

Analytics & Reporting:

  • Data Visualization Tools: Experience with tools such as Tableau, Power BI, or QlikView for creating dashboards and reports that track KPIs and communicate performance to stakeholders.
  • Statistical Software (Optional but beneficial): Familiarity with statistical packages (e.g., R, SAS) for deeper data analysis, though direct analysis may be handled by dedicated analytics teams.
  • Forecasting Tools: Understanding of pharmaceutical forecasting methodologies and software used to project market performance and revenue.

CRM & Automation:

  • Marketing Automation Platforms: Familiarity with platforms that automate marketing campaigns and customer engagement, though the focus here is more on strategy than direct execution.
  • Project Management Software: Experience with tools like Asana, Jira, or Monday.com to manage complex project timelines and cross-functional workflows.
  • Data Integration Platforms: Understanding of how data from various sources (CRM, sales, market access, R&D) is integrated to provide a holistic view of product performance.

πŸ“ Enhancement Note: While direct hands-on experience with every tool might not be required, a strong understanding of how these tools are used to gather insights, drive strategy, and measure performance is critical. The emphasis is on leveraging technology to inform and execute global product strategy effectively.

πŸ‘₯ Team Culture & Values

Operations Values:

  • Integrity & Ethics: Upholding the highest ethical standards in all business dealings, especially critical in the pharmaceutical industry.
  • Patient Focus: A deep commitment to improving patient lives through accessible and effective medicines.
  • Innovation & Excellence: Driving continuous improvement and striving for excellence in strategy development, execution, and market performance.
  • Collaboration & Teamwork: Fostering a collaborative environment where diverse perspectives are valued, and cross-functional teams work synergistically towards common goals.
  • Accountability & Ownership: Taking personal responsibility for outcomes and driving initiatives to successful completion, especially within a global matrix.

Collaboration Style:

  • Global Mindset: Embracing diversity and understanding cultural nuances when working with international teams and stakeholders.
  • Influential Leadership: Leading through influence, building consensus, and driving alignment across diverse functional and geographic groups.
  • Open Communication: Encouraging transparent and proactive communication to ensure all stakeholders are informed and engaged.
  • Data-Informed Partnerships: Utilizing data and insights to build strong, evidence-based collaborations with internal and external partners.

πŸ“ Enhancement Note: Teva's culture likely emphasizes a balance between the rigorous demands of the pharmaceutical industry and a patient-centric mission. For a Senior Director role, demonstrating an ability to lead with integrity, foster collaboration across a global matrix, and maintain a focus on patient outcomes while driving commercial success will be paramount.

⚑ Challenges & Growth Opportunities

Challenges:

  • Navigating Global Matrix Complexity: Effectively aligning diverse regional priorities, regulatory environments, and stakeholder expectations across numerous countries.
  • Competitive Landscape: Strategizing and executing in a highly competitive market for CNS therapies, particularly in schizophrenia, with established players and evolving treatment paradigms.
  • Translating Scientific Data: Effectively translating complex clinical trial data and scientific evidence into compelling commercial strategies and value propositions for different audiences.
  • Driving Launch Excellence in a Hybrid/Remote Model: Ensuring seamless and impactful product launches and ongoing commercial execution when teams are geographically dispersed.
  • Lifecycle Management of LAI: Developing strategies for maximizing the value of a long-acting injectable formulation, which may involve unique market access, patient education, and HCP adoption challenges.

Learning & Development Opportunities:

  • Advanced Strategic Planning: Opportunities to refine and deepen expertise in global product strategy, market shaping, and long-term commercial planning.
  • Leadership Development: Access to executive coaching, leadership training programs, and mentorship to enhance leadership capabilities within a large, global organization.
  • Therapeutic Area Expertise: Deepening knowledge within the CNS therapeutic area, including advancements in schizophrenia treatment and LAI technology.
  • Global Commercial Operations: Gaining broader exposure to different facets of global commercial operations, market access, and medical affairs.
  • Industry Conferences & Networking: Participation in key pharmaceutical industry conferences to stay abreast of trends and expand professional networks.

πŸ“ Enhancement Note: This role presents significant challenges related to global coordination and competitive strategy. However, these challenges also provide substantial opportunities for professional growth, particularly in developing advanced leadership and strategic planning skills within a complex, high-stakes environment.

πŸ’‘ Interview Preparation

Strategy Questions:

  • "Describe your process for developing a 5-year global product strategy for a new molecular entity in a therapeutic area like CNS."
  • "How would you approach identifying and prioritizing new indications or market expansion opportunities for Olanzapine LAI?"
  • "Walk us through a time you successfully navigated conflicting priorities between global strategy and regional market needs. What was your approach, and what was the outcome?"
  • "How do you ensure that scientific evidence is effectively translated into compelling commercial messaging for different stakeholders (HCPs, payers, patients)?"

Company & Culture Questions:

  • "What interests you about Teva Pharmaceuticals and our mission?"
  • "How do you foster a collaborative and inclusive environment when working with global, cross-functional teams?"
  • "Describe a time you had to operate with significant autonomy and accountability in a complex matrix environment. How did you manage it?"
  • "How do you assess and adapt to evolving market trends and competitive pressures in the pharmaceutical industry?"

Portfolio Presentation Strategy:

  • Structure Your Case Studies: For each key project or achievement, clearly define the challenge, your strategy/approach, the actions you took, and the measurable results (ROI, market share, revenue impact).
  • Quantify Impact: Use specific numbers, percentages, and financial data to demonstrate the success of your initiatives.
  • Highlight Strategic Thinking: Clearly articulate the strategic rationale behind your decisions and how they aligned with broader business objectives.
  • Demonstrate Cross-Functional Leadership: Showcase instances where you successfully influenced or led teams without direct authority.
  • Tailor to the Role: Emphasize experiences most relevant to global product strategy, launch excellence, and the CNS therapeutic area.

πŸ“ Enhancement Note: Interview preparation should focus on demonstrating strategic depth, leadership presence, and a clear understanding of the pharmaceutical commercialization process. Be ready to discuss specific examples that showcase your ability to drive global strategy and achieve measurable business results.

πŸ“Œ Application Steps

To apply for this Senior Director, Global Product Strategy position:

  • Submit your application through the Teva Pharmaceuticals careers portal via the provided URL.
  • Resume Optimization: Tailor your resume to highlight your experience in global product strategy, pharmaceutical marketing leadership, launch planning, lifecycle management, and cross-functional collaboration. Quantify achievements with specific metrics.
  • Portfolio Curation: Prepare a concise portfolio that showcases 2-3 key strategic initiatives or product launches. Focus on demonstrating your strategic thinking, execution capabilities, and measurable impact, particularly in areas relevant to CNS or similar complex markets.
  • Interview Preparation: Thoroughly research Teva Pharmaceuticals, its pipeline, and the competitive landscape for Olanzapine LAI. Prepare specific examples to answer behavioral and situational questions, and practice presenting your case studies.
  • Understand the Role: Re-familiarize yourself with the job description, paying close attention to the responsibilities and qualifications. Consider how your experience directly aligns with the requirements for shaping global product strategy and driving launch excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

A minimum of 10 years of experience in commercial, marketing, or sales leadership roles is required, with a preference for recent experience in a Tier 1 market. Candidates should have senior marketing experience, proven success in developing long-term strategies, and a deep understanding of industry best practices.