Senior Digital Product Designer - Wholesale (f/m/d)

📍 Job Overview

Job Title: Senior Digital Product Designer - Wholesale (f/m/d)

Company: Decathlon Digital FR

Location: Paris, Paris, France / Villeneuve-d'Ascq, Nord, France

Job Type: Full-time

Category: Product Design / Digital Transformation

Date Posted: 2026-04-12

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This is a senior-level Product Designer role focused on building a new B2B digital ecosystem for Decathlon's Wholesale business.

• The position involves end-to-end design ownership, from problem discovery and strategy influence to solution design and iterative improvement of digital tools.

• The role requires strong collaboration with cross-functional teams, including Product, Engineering, and Business stakeholders, to drive strategic outcomes.

• A key aspect is developing a deep understanding of new user segments (B2B clients, account managers) and their unique journeys within the wholesale commerce landscape.

📝 Enhancement Note: While the job title is "Digital Product Designer," the responsibilities and context strongly indicate a role that bridges product strategy, UX/UI design, and business development within a B2B digital transformation initiative. The emphasis on "outcomes" over "outputs" and influencing strategy suggests a senior individual contributor role with significant strategic impact.

📈 Primary Responsibilities

• Lead the design process for a new B2B digital ecosystem, including sales and customer service tools, and a B2B e-commerce platform (assortment, pricing, order management).

• Conduct fundamental user research to understand the needs and journeys of B2B clients and Decathlon account managers.

• Drive problem discovery by identifying and refining opportunities through qualitative and quantitative research, utilizing frameworks like Opportunity Solution Trees.

• Explore and co-create multiple solutions, employing early prototyping and frequent iteration to validate concepts.

• Design user interfaces that are aligned with Decathlon's design system and adhere to accessibility standards (WCAG).

• Ensure the relevance, usability, and impact of proposed solutions through continuous testing and validation methods.

• Influence long-term strategy, quarterly roadmaps, and daily tactics by providing data-driven design insights and recommendations.

• Collaborate proactively with Product, Engineering, Business, and other cross-functional experts to shape product direction and delivery.

• Contribute to elevating the overall design practice within Decathlon by participating in and leading collaborative design sessions with peers across various teams.

• Foster a growth mindset within the team, encouraging learning from failures and continuous improvement of design processes and outcomes.

📝 Enhancement Note: The responsibilities highlight a holistic approach to product design, encompassing strategic thinking, user advocacy, and detailed execution. The emphasis on "building from scratch" and supporting a "new economic model" indicates a significant opportunity for impact and innovation.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of experience in digital product design, with a strong focus on UX/UI design, user research, and prototyping.

• Proven experience working on B2B platforms, e-commerce, or complex digital ecosystems is highly desirable.

Required Skills:

• User Research & Strategy: Expertise in foundational user research methodologies, user journey mapping, and competitive analysis to build deep user understanding.

• Problem & Solution Discovery: Proficiency in identifying user needs, framing problems effectively, and employing techniques like Opportunity Solution Trees to explore potential solutions.

• Prototyping & Iteration: Strong skills in creating low-to-high fidelity prototypes (e.g., using Figma, Sketch, Adobe XD) and iterating based on user feedback.

• UI Design & Design Systems: Ability to design intuitive and engaging interfaces, with experience in leveraging and contributing to design systems and ensuring brand consistency.

• Accessibility Standards: Solid understanding and application of WCAG guidelines to ensure inclusive design practices.

Preferred Skills:

• B2B Commerce Expertise: Experience designing for wholesale, B2B marketplaces, or complex order management systems.

• Agile & Lean UX Methodologies: Familiarity with agile development processes and lean UX principles for rapid iteration and delivery.

• Data Analysis & Metrics: Ability to interpret quantitative data and user feedback to inform design decisions and measure impact.

• Storytelling & Presentation: Excellent communication skills to articulate design decisions, present findings, and influence stakeholders effectively.

• Cross-functional Leadership: Experience mentoring junior designers or leading design initiatives within a product team.

📝 Enhancement Note: The "Senior" title and the emphasis on strategic influence suggest that candidates should highlight experience in driving product direction and working autonomously. A portfolio showcasing complex problem-solving in B2B contexts will be crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your end-to-end product design process, from initial problem definition to final solution and impact.

• B2B Focus: Prioritize projects that highlight experience with B2B platforms, complex workflows, or enterprise solutions, if available.

• Problem Framing: Clearly articulate the business and user problems you were tasked with solving, including any research conducted.

• Solution Design: Detail your design process, including user flows, wireframes, prototypes, and final UI. Explain the rationale behind key design decisions.

• Impact & Metrics: Quantify the impact of your design solutions whenever possible (e.g., increased conversion rates, reduced task completion time, improved user satisfaction).

Process Documentation:

• Candidates should be prepared to discuss their approach to design process documentation, including how they:

  • Map user journeys and identify pain points.

  • Conduct and synthesize user research findings.

  • Utilize design frameworks (e.g., Opportunity Solution Trees) for strategic planning.

  • Document design decisions and rationale for cross-functional alignment.

  • Collaborate with engineering on implementation details and ensure design fidelity.

📝 Enhancement Note: Given the role's focus on building a new ecosystem, a portfolio that demonstrates the ability to define and design for new user experiences, rather than just optimizing existing ones, will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid Work Model: 2 days of remote work per week, offering flexibility and work-life balance.

• Global Mobility: Opportunity to work from Decathlon Digital offices in Lille, Paris, or Amsterdam, with potential for international career progression.

• Technology Provision: Company-provided hardware (Mac, Windows, or Chromebooks) suited to your role and company commitments.

• Professional Development: Access to diverse projects, technical certifications, and internal/external training programs to foster skill advancement.

• Financial Incentives: Employee participation in company shares, plus monthly/quarterly bonus structures.

• Team Network: Integration into a local project team within a broader global network of digital experts.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with flexibility offered within the hybrid work model.

📝 Enhancement Note: The provided salary range is an estimate based on French market data for senior design roles and the company's stated benefits. Accurate compensation will be determined during the hiring process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation Retail / Technology / E-commerce / B2B Services

Company Size: Over 5,000 employees (Decathlon Digital)

Founded: 1976 (Decathlon Group), Decathlon Digital is a more recent, consolidated entity focused on technology.

Team Structure:

• The Senior Product Designer will join a multidisciplinary Product team within Decathlon's New Business/Wholesale division.

• This team typically includes Product Managers, Engineers, Data Analysts, and other designers.

Methodology:

• The team operates with an agile and iterative approach, focusing on continuous discovery and delivery cycles.

• Emphasis is placed on user-centered design principles, data-informed decision-making, and achieving measurable business outcomes.

• Collaboration is key, with regular design critiques, cross-functional workshops, and shared ownership of product success.

Company Website: https://www.decathlon.net/

📝 Enhancement Note: Decathlon is known for its strong sports culture and commitment to making sports accessible. Decathlon Digital aims to bring this ethos to the technology and digital transformation initiatives, fostering innovation and employee well-being.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC3)

Reporting Structure:

• The Senior Product Designer will likely report to a Design Lead, Head of Product, or a Product Manager within the Wholesale division.

Operations Impact:

Growth Opportunities:

• Specialization: Deepen expertise in B2B e-commerce design, wholesale business models, or complex enterprise platform design.

• Leadership: Transition into a Design Lead role, managing a team of designers, or take on Product Management responsibilities.

• Cross-functional Movement: Explore opportunities within other digital product areas at Decathlon (e.g., eCommerce, In-Store technology, Data Platforms).

• International Experience: Leverage the global presence of Decathlon Digital to work on diverse international projects or relocate to other Decathlon Digital hubs.

📝 Enhancement Note: The "founding designer" aspect and the build-from-scratch nature of the project offer a unique opportunity for significant career growth and impact, akin to an early-stage startup environment within a large, established corporation.

🌐 Work Environment

Office Type: Modern, collaborative office spaces designed to foster innovation and teamwork.

Office Location(s): Decathlon Digital offices in Lille, Paris, or Amsterdam. Specific office details and amenities will vary by location.

Workspace Context:

• Collaborative Spaces: Offices are equipped with meeting rooms, breakout areas, and open spaces conducive to brainstorming and cross-functional collaboration.

• Technology Access: Designers will have access to the necessary hardware (Mac, Windows, Chromebooks) and software tools to perform their roles effectively.

• Team Interaction: The hybrid model encourages in-office days for focused team collaboration, workshops, and building stronger interpersonal connections.

Work Schedule:

• A standard 40-hour work week is expected, with flexibility offered through the hybrid work arrangement (2 days remote). This allows for focused individual work and dedicated time for in-person team collaboration.

📝 Enhancement Note: The hybrid model and office locations suggest a preference for in-person collaboration on designated days, balancing individual focused work with team synergy.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess general fit, experience, and understanding of the role.

2. Hiring Manager Interview: A more in-depth discussion with the hiring manager (likely a Design Lead or Product Manager) focusing on experience, approach to design challenges, and cultural fit.

3. Portfolio Presentation & Design Challenge: A session where you present your portfolio, discussing key projects and your design process. This may be followed by a design exercise or case study presented live or as a take-home assignment, focusing on problem-solving within the B2B wholesale context.

4. Cross-functional Team Interview: Meet with potential collaborators (e.g., Product Manager, Engineer) to assess teamwork, communication, and ability to influence across disciplines.

5. Final Interview: Potentially a final discussion with a senior leader to confirm alignment and suitability for the role and company culture.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to narrate a clear journey: problem, research, ideation, design, testing, and impact.

• Focus on Process: Explain why you made certain decisions, not just what you designed. Highlight your research and testing methodologies.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improvements in conversion, efficiency, user satisfaction).

• B2B Relevance: If possible, include projects related to B2B, e-commerce, or complex systems to showcase relevant experience.

• Conciseness: Be prepared to present your most impactful work efficiently. Select 3-4 projects that best represent your skills and experience for this role.

Challenge Preparation:

• Understand the B2B Context: Research Decathlon's wholesale strategy, target B2B customers, and common challenges in B2B e-commerce.

• Problem Framing: Practice framing ambiguous problems and identifying key user needs and business objectives.

• Design Thinking: Be ready to apply design thinking principles to generate and evaluate potential solutions.

• Communication: Clearly articulate your thought process, design rationale, and trade-offs. Practice presenting solutions concisely and persuasively.

📝 Enhancement Note: The emphasis on "outcomes" and "influencing strategy" suggests that the design challenge and portfolio review will likely assess not just design execution but also strategic thinking and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely given industry trends and Decathlon's potential design system), Sketch, Adobe Creative Suite (XD, Illustrator, Photoshop).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello.

• User Research Platforms: UserTesting.com, Maze, Lookback, Hotjar, Google Analytics.

Analytics & Reporting:

• Google Analytics, Adobe Analytics, Tableau, Power BI (or similar data visualization tools).

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems (e.g., Salesforce, Microsoft Dynamics) and automation platforms will be beneficial for B2B contexts.

📝 Enhancement Note: Proficiency in Figma is likely a strong advantage, especially if Decathlon utilizes a comprehensive design system built within it. Familiarity with user research tools is essential for the discovery phases.

👥 Team Culture & Values

Operations Values:

• Sports Passion: A genuine interest in sports and Decathlon's mission to make it accessible.

• Customer Centricity: A deep commitment to understanding and serving the needs of both end-consumers and B2B clients.

• Innovation & Agility: Embracing new ideas, experimenting, and adapting quickly to market changes.

• Collaboration & Teamwork: Valuing collective intelligence and working effectively with diverse teams.

• Sustainability & Responsibility: Commitment to building a more sustainable business and technology.

• Growth Mindset: Continuous learning, embracing challenges, and fostering personal and professional development.

Collaboration Style:

• Cross-functional Partnership: Working seamlessly with Product Managers, Engineers, Business Analysts, and marketing/sales teams.

• Open Communication: Encouraging feedback, constructive critique, and transparent dialogue throughout the design and development process.

• Co-creation: Actively involving stakeholders in design workshops and ideation sessions to build shared understanding and buy-in.

• Mentorship: Senior designers are expected to share knowledge and mentor junior team members.

📝 Enhancement Note: The company culture is deeply rooted in sports and accessibility, with Decathlon Digital applying these principles to its technological endeavors. Expect a dynamic, collaborative, and purpose-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a new digital ecosystem for a nascent B2B wholesale business requires navigating significant ambiguity and defining foundational processes and user experiences.

• New User Segments: Developing deep empathy and effective solutions for B2B clients and account managers, who may have different needs and behaviors than Decathlon's traditional B2C customer base.

• Balancing Strategic Influence with Execution: Effectively balancing the need to influence long-term strategy with the day-to-day demands of designing and iterating on features.

• Cross-functional Alignment: Ensuring consistent vision and execution across multiple departments (Sales, Supply Chain, Marketing, Engineering) that are all critical to the wholesale success.

• Scalability: Designing solutions that can scale effectively as the wholesale business grows and evolves.

Learning & Development Opportunities:

• B2B Design Mastery: Gaining specialized expertise in designing for complex B2B transactions, partner portals, and enterprise-level tools.

• Strategic Product Development: Deepening understanding of business strategy, market analysis, and product roadmap planning in a global retail context.

• Leadership Skills: Developing skills in mentoring, team collaboration, and influencing senior stakeholders.

• Industry Exposure: Learning about the wholesale and B2B e-commerce industry, supply chain logistics, and international trade complexities.

• Decathlon Ecosystem: Understanding the broader Decathlon business model and how digital wholesale integrates into the overall company strategy.

📝 Enhancement Note: The "founding designer" aspect presents a significant opportunity to shape a new business vertical, offering unique challenges and accelerated growth potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach understanding the needs of a B2B client who needs to place large, recurring orders for sports equipment?"

• "Describe a time you had to influence a product roadmap based on user research. What was the outcome?"

• "Walk us through your process for translating business requirements into user-centric design solutions for a complex platform."

Company & Culture Questions:

• "What excites you about Decathlon's mission and its expansion into wholesale?"

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid setting?"

• "Describe your experience working with cross-functional teams like engineering and business development."

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem and user needs for each case study.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your design process and solutions.

• Highlight Your Role: Be specific about your contributions, especially in team projects.

• Discuss Trade-offs: Explain the decisions you made and why, including any constraints or compromises.

• Focus on Impact: Conclude with the results and lessons learned, quantifying success where possible.

📝 Enhancement Note: Be prepared to discuss your experience with ambiguity and how you drive clarity and direction in new product development initiatives.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Highlight experience in product design, B2B platforms, user research, and strategic influence. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that demonstrate your end-to-end design process, focusing on problem-solving, user advocacy, and measurable impact, ideally with B2B relevance.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your role, process, decisions, and outcomes for each project.

• Research Decathlon: Understand Decathlon's mission, values, and its strategic push into the wholesale market. Prepare thoughtful questions about the role, team, and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---