Senior Digital Product Designer - Enterprise

📍 Job Overview

Job Title: Senior Digital Product Designer - Enterprise Company: HEB Location: Austin, Texas; San Antonio, Texas Job Type: FULL_TIME Category: Digital Product Design / User Experience (UX) Date Posted: August 08, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• Drive the end-to-end design process for enterprise-level digital products, focusing on improving partner (employee) workflows and experiences.
• Translate complex business needs and ambiguous problem spaces into elegant, user-centered design solutions that enhance operational efficiency and partner satisfaction.
• Act as a subject matter expert and design thought leader, influencing design strategy, standards, and processes across the Product & Design team.
• Collaborate closely with cross-functional teams, including Product Management, Engineering, and business stakeholders, to deliver impactful digital solutions.

📝 Enhancement Note: While the job title is "Senior Digital Product Designer," the emphasis on "Enterprise" and "Partner Experience" strongly suggests a focus on internal tools and employee-facing applications, rather than customer-facing e-commerce platforms. This role requires a deep understanding of business operations and the ability to design for complex internal workflows and systems.

📈 Primary Responsibilities

• Lead the design and development of innovative digital solutions for H-E-B's enterprise (partner) experience, encompassing the full design lifecycle from discovery to launch.
• Conduct user research, create journey maps, service blueprints, and wireframes to deeply understand partner needs and identify opportunities for improvement.
• Develop intuitive and efficient user interfaces and interaction models for complex enterprise systems and applications, ensuring a high level of polish and usability.
• Define and refine design principles, visual frameworks, and style guides to ensure consistency and scalability across the enterprise digital product portfolio.
• Facilitate design thinking workshops and collaborate with product managers and engineers to define requirements, make informed design trade-offs, and ensure successful implementation.
• Present and articulate design rationales, leveraging heuristics, psychology, and data to influence stakeholders and gain buy-in for design decisions.
• Mentor and guide junior designers, fostering a culture of design excellence and continuous improvement within the team.
• Contribute to the evolution of design and development handoff processes, ensuring seamless collaboration between design and engineering.

📝 Enhancement Note: The responsibilities listed emphasize a senior-level contribution, including setting design standards, influencing strategy, and mentoring. The mention of "complex systems or multiple platforms" indicates a need to design for intricate, potentially legacy, enterprise environments. A key aspect will be balancing user needs with business objectives and technical constraints.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience is typically expected for a senior role. Experience: 5+ years of professional experience in digital product design, with a strong portfolio showcasing end-to-end UX/UI design for enterprise or complex B2B applications.

Required Skills:

• Digital Product Design Expertise: Proven ability to lead the design of digital products from concept to completion, demonstrating mastery of the entire design process.
• User-Centered Design (UCD) Methodology: Deep understanding and practical application of UCD principles, including user research, persona development, journey mapping, and usability testing.
• Information Architecture (IA): Strong skills in organizing complex systems and content, creating intuitive navigation structures, and defining logical information hierarchies.
• Interaction Design (IxD): Proficiency in designing user flows, wireframes, and interactive prototypes that are efficient, engaging, and meet user needs.
• Visual Design (UI): Excellent visual design skills, including layout, typography, color theory, and the ability to create visually appealing and consistent interfaces.
• Prototyping Proficiency: Experience creating high-fidelity, interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.
• Collaboration & Communication: Demonstrated ability to work effectively with cross-functional teams, articulate design decisions clearly, and influence stakeholders.
• Problem-Solving: Capacity to tackle complex and ambiguous design challenges, analyze problems, and devise innovative solutions.
• Mentorship Skills: Ability to guide and develop junior designers, providing constructive feedback and sharing expertise.
• Design Systems: Familiarity with creating or working within design systems to ensure consistency and efficiency.

Preferred Skills:

• Service Design: Experience with service design methodologies, including creating service blueprints and running service design workshops.
• Design Thinking Facilitation: Experience facilitating design thinking sessions and cross-functional workshops.
• Enterprise Software Design: Specific experience designing for internal business tools, ERP systems, or other complex enterprise software.
• Agile/Scrum Experience: Familiarity with agile development methodologies and working within iterative product development cycles.
• Knowledge of Heuristics and Psychology: Ability to leverage principles of human behavior and cognitive psychology in design decision-making.

📝 Enhancement Note: The emphasis on "5+ Years of experience or relevant and transferable skills" suggests that a strong portfolio and demonstrated capability can sometimes outweigh formal education or exact years of experience for this role. The "wide subject matter expertise" requirement indicates that candidates with experience across multiple product domains or features will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 3-5 comprehensive case studies detailing your design process from problem identification and research through to final design solutions and outcomes.
• Problem Definition: Clearly articulate the business problem or user need you addressed, including any initial ambiguity or complexity.
• User Research & Insights: Demonstrate how you gathered user insights (e.g., interviews, surveys, usability tests) and how these insights informed your design decisions.
• Design Process & Artifacts: Include examples of wireframes, user flows, journey maps, prototypes, and final UI designs. Highlight the iterative nature of your design process.
• Collaboration & Stakeholder Management: Provide examples of how you collaborated with product managers, engineers, and other stakeholders, and how you managed feedback and trade-offs.
• Impact & Results: Quantify the impact of your designs whenever possible. This could include improvements in efficiency, task completion rates, user satisfaction, or adoption metrics.
• Enterprise/Complex System Focus: Prioritize projects that demonstrate experience with complex systems, internal tools, or enterprise-level challenges.

Process Documentation:

• Workflow Design: Examples of how you mapped and optimized complex user workflows for internal applications.
• System Design: Showcase your ability to design for intricate systems, demonstrating an understanding of information architecture and user interface patterns for enterprise environments.
• Design System Contribution: If applicable, include examples of contributions to, or utilization of, design systems for consistency and scalability.

📝 Enhancement Note: A strong portfolio is paramount for this role. The emphasis on "complex systems," "ambiguous design tasks," and "driving change" means that candidates should highlight projects where they navigated significant complexity, influenced strategy, and demonstrated measurable improvements. Demonstrating experience with internal tools or B2B applications will be crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Digital Product Designer in Austin or San Antonio, Texas, with 5-10 years of experience, the estimated annual salary range could be between $110,000 and $150,000. This estimate is based on industry benchmarks for similar roles in major Texas metropolitan areas, considering the senior level and specialized nature of enterprise design. Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
• Retirement Savings Plan: 401(k) with company match.
• Paid Time Off (PTO): Generous vacation, sick leave, and holiday pay.
• "Partner-Owned" Culture: Potential for employee stock ownership or profit-sharing, reflecting the company's commitment to its employees as owners.
• Professional Development: Opportunities for training, conferences, and skill enhancement.
• Wellness Programs: Initiatives focused on employee well-being.
• Discounts: Employee discounts on HEB products and services.

Working Hours: This is a full-time role, typically requiring around 40 hours per week. However, the description mentions the possibility of "occasionally working extended hours" to meet deadlines or project needs, which is common in fast-paced tech environments.

📝 Enhancement Note: The "Partner-Owned" aspect is a significant cultural differentiator for HEB and likely translates into benefits beyond standard health and retirement plans, potentially including profit sharing or ownership opportunities, which can enhance overall compensation and employee engagement. The salary range is an estimate and can vary based on specific experience, skills, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Grocery & Omnichannel) Company Size: HEB is a large, privately held company with tens of thousands of employees, making it a significant player in the retail sector. This size implies a robust infrastructure, complex organizational structure, and potentially a mix of established processes and ongoing digital transformation efforts. Founded: HEB was founded in 1905, giving it a long history and deep roots in Texas. This longevity suggests a strong, established brand, a commitment to its communities, and a culture that balances tradition with innovation.

Team Structure:

• Enterprise (Partner) Experience Product Design Team: This team focuses specifically on designing digital tools and experiences for HEB's internal workforce, aiming to improve operational efficiency and partner satisfaction.
• Cross-Functional Collaboration: The role emphasizes close collaboration with Product Management and Engineering, indicating a product-centric development approach where design is integrated early in the process.
• Reporting & Influence: As a Senior Designer, this role will likely report to a Design Lead or Manager and is expected to influence strategy and set examples for design practices across the team and potentially other departments.

Methodology:

• User-Centered Design: The company promotes a user-centered approach, emphasizing empathy and understanding the needs of both customers and partners.
• Agile Development: While not explicitly stated, the mention of "speed of delivery" and "fast-paced environment" suggests adherence to agile or iterative development methodologies.
• Data-Driven Decisions: The expectation to "drive outcomes" and "make smart trade-offs" implies a reliance on data and metrics to inform design choices and measure success.

Company Website: https://careers.heb.com/

📝 Enhancement Note: HEB's "Partner-Owned" philosophy is a key cultural aspect that likely drives a high level of employee engagement, accountability, and a vested interest in the company's success. This culture can translate into a collaborative and results-oriented work environment. The "Enterprise" focus means the designer will be working on internal tools that are critical for the company's daily operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Digital Product Design function. It signifies a high degree of autonomy, expertise, and responsibility for complex projects and strategic influence. Reporting Structure: The Senior Digital Product Designer will likely report to a Design Manager or Director within the Digital Technology organization. They will collaborate closely with Product Managers and Engineering Leads on specific product initiatives. Operations Impact: The work of this role directly impacts the productivity, efficiency, and overall experience of H-E-B Partners. By improving internal tools and workflows, the designer contributes to the company's operational effectiveness, which in turn supports customer service and business growth.

Growth Opportunities:

• Lead Designer Role: Progression to a Lead Product Designer position, managing specific product areas or leading design initiatives.
• Management Track: Potential to move into a Design Management or leadership role, overseeing a team of designers.
• Specialization: Deepen expertise in specific areas of enterprise design, UX strategy, or service design.
• Cross-Functional Leadership: Opportunities to lead design thinking initiatives or contribute to broader digital transformation strategies within HEB.
• Mentorship & Training: Continuous learning and development through mentorship, internal training programs, and external conferences.

📝 Enhancement Note: The "Senior" title implies a path towards leadership, either through deepening technical expertise as a principal designer or moving into management. The emphasis on "shaping design standards and processes" suggests opportunities to influence the broader design practice at HEB.

🌐 Work Environment

Office Type: The job is listed as on-site, suggesting a traditional office-based work environment within HEB's corporate facilities in Austin or San Antonio. Office Location(s): Explicitly mentioned locations are Austin (2416 E. 6th St) and San Antonio. Candidates should clarify which location is preferred or if relocation is an option. Workspace Context:

• Collaborative Spaces: Expect a work environment that encourages collaboration, likely featuring open-plan workspaces, meeting rooms, and design studios.
• Tools & Technology: Access to industry-standard design software, hardware, and potentially internal HEB digital platforms.
• Team Interaction: Frequent interaction with product managers, engineers, researchers, and other designers, fostering a dynamic team environment. Work Schedule: Standard full-time hours are expected, with the possibility of occasional extended hours. The role requires adaptability to a fast-paced, deadline-driven environment.

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration and immersion in the company culture. The specific office address in Austin suggests a modern workspace, while the "UNAVAILABLE" for San Antonio might imply flexibility or a need for further clarification on the exact facility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications and cultural fit.
• Hiring Manager/Design Lead Interview: Discussion about experience, design philosophy, and role expectations.
• Portfolio Presentation: A key stage where candidates present their work, focusing on case studies that demonstrate their process, problem-solving skills, and impact. Expect to discuss your role in each project and the rationale behind your decisions.
• Design Challenge/Workshop: Potentially a practical exercise to assess design skills, problem-solving abilities, and collaboration in a simulated environment. This might involve critiquing an existing design or solving a new design problem.
• Cross-Functional Team Interviews: Meetings with Product Managers and Engineers to evaluate collaboration and communication skills.
• Final Interview: Often with senior leadership to confirm fit and discuss strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest end-to-end case studies that best align with the requirements of this Senior Enterprise Digital Product Designer role. Prioritize projects that showcase complex systems, internal tools, or significant process improvements.
• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the challenges faced, and the impact/results of your design. Use visuals effectively to guide the narrative.
• Highlight Ownership & Influence: As a senior role, demonstrate your ability to take ownership, make critical design decisions, and influence stakeholders. Clearly differentiate your contributions from those of the team.
• Focus on Enterprise Context: If possible, include projects that specifically address enterprise or B2B challenges, showcasing your understanding of business operations and internal user needs.
• Prepare to Discuss Trade-offs: Be ready to discuss the design trade-offs you made and the reasoning behind them, balancing user needs, business goals, and technical constraints.

Challenge Preparation:

• Review HEB's Business: Familiarize yourself with HEB's retail operations, its customer-facing digital presence, and its known enterprise systems or initiatives.
• Practice Design Critiques: Be prepared to analyze and provide constructive feedback on existing designs, identifying areas for improvement based on UX principles.
• Think Through Ambiguity: Practice approaching ambiguous problems systematically, outlining how you would define requirements and scope your design efforts.
• Articulate Strategic Thinking: Prepare to discuss how design can support business strategy and drive operational efficiency.

📝 Enhancement Note: The portfolio presentation is likely the most critical part of the interview process. Candidates should be prepared to defend their design choices rigorously and demonstrate a deep understanding of the end-to-end design process, particularly within an enterprise context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, or similar tools for wireframing, UI design, and interactive prototyping.
• User Research & Testing Platforms: Tools for conducting user interviews, usability testing, surveys, and analyzing user feedback (e.g., UserTesting.com, Lookback, SurveyMonkey).
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack for team communication and workflow management.

Analytics & Reporting:

• Web/App Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or internal tracking systems to understand user behavior and measure product performance.
• Data Visualization Tools: Experience with tools like Tableau or Power BI for analyzing design impact and presenting data insights.

CRM & Automation:

• While not directly a design tool, understanding the underlying CRM (e.g., Salesforce) and automation platforms used by HEB can provide context for partner workflows and data integration.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is almost certainly expected. Experience with enterprise-level tools or platforms that manage complex data and workflows would be highly beneficial. The ability to interpret and utilize data from analytics platforms to inform design decisions is also critical.

👥 Team Culture & Values

Operations Values:

• Empathy: A core value, focusing on understanding and addressing the needs of H-E-B Partners and customers.
• Accountability: Taking ownership of tasks and outcomes, demonstrating responsibility for delivering high-quality work.
• Transparency: Open communication and honesty within the team and with stakeholders, especially regarding design decisions and challenges.
• Results-Oriented: A strong focus on achieving tangible outcomes and driving meaningful impact for the business.
• Collaboration: Working effectively with diverse teams to achieve shared goals.
• Continuous Improvement: A commitment to refining processes, learning new skills, and enhancing the quality of design work.

Collaboration Style:

• Cross-Functional Integration: Expected to work seamlessly with Product Management and Engineering, participating in all stages of the product development lifecycle.
• Design Critiques & Feedback: An environment where constructive feedback is welcomed and utilized to improve designs.
• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and design expertise within the team.

📝 Enhancement Note: The values of empathy, accountability, and results are strongly linked to HEB's "Partner-Owned" philosophy. This suggests a culture where employees are empowered, take initiative, and are motivated by the company's success. The emphasis on collaboration and transparency is key for successful cross-functional product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Working with intricate enterprise systems and potentially legacy technology that may have inherent limitations.
• Balancing Stakeholder Needs: Navigating diverse requirements and priorities from various business units and stakeholders.
• Driving Adoption of New Designs: Encouraging partners to adopt new tools and workflows, overcoming resistance to change.
• Measuring Impact: Quantifying the success of design interventions in improving partner efficiency and satisfaction within a large organization.
• Maintaining Consistency: Ensuring a cohesive user experience across multiple enterprise applications and platforms.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in areas like service design, complex information architecture, or advanced interaction design.
• Industry Best Practices: Exposure to leading design methodologies and tools through internal training and external resources.
• Mentorship: Learning from experienced design leaders and contributing to the growth of junior designers.
• Business Acumen: Gaining a deeper understanding of retail operations and business strategy through close collaboration with business stakeholders.

📝 Enhancement Note: The primary challenge will be translating HEB's operational needs into user-friendly and efficient digital solutions within the constraints of an enterprise environment. Growth opportunities will stem from tackling these challenges and demonstrating leadership within the design function.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a complex enterprise system you designed for. What were the biggest challenges, and how did you approach them?" (Focus on your process, problem-solving, and impact.)
• "How do you balance user needs with business requirements and technical constraints when designing for enterprise applications?" (Highlight your ability to make informed trade-offs.)
• "Describe a time you had to influence stakeholders with differing opinions on a design. What was your strategy, and what was the outcome?" (Demonstrate your communication and negotiation skills.)
• "How do you approach defining design goals and measuring the success of your designs in an enterprise context?" (Showcase your strategic thinking and data-driven approach.)
• "How do you ensure consistency and scalability in your designs across multiple products or platforms?" (Discuss your experience with design systems or style guides.)

Company & Culture Questions:

• "What interests you about HEB's 'Partner-Owned' culture?" (Research and articulate how your values align.)
• "How do you embody empathy, accountability, and a passion for results in your work?" (Provide specific examples from your experience.)
• "How would you contribute to shaping design standards and processes at HEB?" (Show your leadership potential and understanding of design maturity.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction to the project, problem statement, your role, research and discovery, design process (ideation, wireframes, prototypes, iterations), final solution, and impact/results.
• Focus on Process: Detail how you arrived at your solutions, not just what the solutions are. Explain your decision-making process, including research, testing, and feedback integration.
• Quantify Impact: Whenever possible, use metrics to demonstrate the positive outcomes of your designs (e.g., "reduced task completion time by 15%", "increased user satisfaction scores by 20%").
• Be Concise and Clear: Respect the time allotted. Practice your presentation to ensure it flows smoothly and covers all key points effectively.
• Engage Your Audience: Be prepared for questions and actively involve your interviewers in the discussion.

Challenge Preparation:

• Think Like HEB: Consider the operational challenges a large retailer like HEB might face and how digital tools could solve them.
• Practice Design Thinking: Be ready to apply design thinking principles to a given problem, outlining your approach to research, ideation, prototyping, and testing.
• Articulate Rationales: Develop clear and concise explanations for your design choices, referencing UX principles and user needs.

📝 Enhancement Note: Interviews for senior design roles often involve a significant emphasis on strategic thinking, leadership qualities, and the ability to articulate complex design decisions. Be prepared to discuss your experience with enterprise-level challenges and demonstrate how you can contribute to HEB's digital transformation.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application through the HEB careers portal.
• Curate Your Portfolio: Select your most relevant case studies, prioritizing those showcasing enterprise design, complex systems, and measurable impact. Ensure clear articulation of your process and contributions.
• Tailor Your Resume: Highlight keywords from the job description, such as "Digital Product Design," "Enterprise," "User-Centered Design," "Information Architecture," "Interaction Design," and "Collaboration." Quantify achievements where possible.
• Prepare Your Presentation: Rehearse your portfolio presentation to be concise, impactful, and to clearly communicate your design thinking and problem-solving skills. Anticipate questions about your process and project outcomes.
• Research HEB: Understand HEB's mission, values, and its "Partner-Owned" culture to articulate your alignment during interviews. Familiarize yourself with their digital initiatives for customers and partners.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.