Senior Digital Product Designer - Enterprise

📍 Job Overview

Job Title: Senior Digital Product Designer - Enterprise
Company: H-E-B
Location: Austin, Texas, United States; San Antonio, Texas, United States
Job Type: FULL_TIME
Category: Digital Product Design / User Experience
Date Posted: August 08, 2025
Experience Level: 5-10 years
Remote Status: On-site

🚀 Role Summary

• This role focuses on enhancing the digital experiences for both H-E-B customers and internal partners through comprehensive product design.
• You will be instrumental in planning, designing, producing, and launching digital solutions that empower H-E-B Partners to operate more efficiently and effectively.
• The position requires a Senior Digital Product Designer who can contribute to an improved work life for partners and an exceptional digital experience for customers.
• You will be part of the Enterprise (Partner) Experience Product Design team, focusing on empowering H-E-B Partners with smarter and faster operational tools.

📝 Enhancement Note: While this role is in Digital Product Design, the emphasis on "Enterprise" and "Partner Experience" suggests a strong focus on internal tools and operational efficiency, which aligns with broader GTM and RevOps principles of enabling internal stakeholders. The role requires a blend of user-centered design and business acumen to drive operational improvements.

📈 Primary Responsibilities

• Lead the design process for enterprise digital products, from initial concept and research to final implementation and iteration, ensuring alignment with business objectives and partner needs.
• Develop and refine user-centered design strategies, including user flows, wireframes, prototypes, and high-fidelity mockups for complex enterprise systems.
• Collaborate closely with product managers, engineers, researchers, and other stakeholders to define requirements, drive design decisions, and ensure successful product launches.
• Conduct user research, usability testing, and gather feedback to inform design iterations and validate solutions, ensuring designs meet partner requirements and improve operational efficiency.
• Define and uphold design standards, processes, and best practices within the Product & Design team, acting as a subject matter expert and mentor to junior designers.
• Create and maintain comprehensive design documentation, including interaction and visual design specifications, information architecture diagrams, and style guides, to facilitate clear handoffs and consistent implementation.
• Facilitate design workshops and cross-functional discussions, effectively managing potentially challenging dynamics to achieve consensus and drive impactful design outcomes.
• Design simple yet elegant interfaces for complex systems across multiple platforms, ensuring a high level of polish and adherence to established design principles.
• Develop complex prototypes and contribute to or create new visual frameworks and style guides to ensure design consistency and scalability.
• Influence product strategy and vision within your designated product area by advocating for user needs and demonstrating the business value of design solutions.
• Apply principles of heuristics, psychology, and influence tactics to rationalize design decisions and effectively communicate them to stakeholders.
• Create detailed journey maps, storyboards, and service blueprints to visualize end-to-end partner experiences and identify opportunities for improvement.
• Run service design workshops to foster collaboration and co-create solutions with cross-functional teams.
• Mentor and guide more junior designers through pair design sessions and constructive feedback, fostering a collaborative and learning-oriented team environment.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for strategic thinking, cross-functional leadership, and a deep understanding of user-centered design principles applied to complex enterprise systems. The emphasis on "operate smarter and faster" for partners suggests a direct link to operational efficiency, a key concern for GTM and RevOps professionals.

🎓 Skills & Qualifications

Education:

• While not explicitly stated, a Bachelor's or Master's degree in Interaction Design, Graphic Design, Human-Computer Interaction, or a related field is typically expected for a Senior Digital Product Designer role. Equivalent practical experience will also be considered.

Experience:

• 5+ years of experience in Digital Product Design, User Experience (UX) Design, or a related field.
• Proven experience designing complex enterprise-level applications, internal tools, or B2B software solutions.
• Demonstrated ability to handle complex and ambiguous design tasks, driving projects from conception through to launch.
• Experience contributing to or defining design standards and processes for a product and design team.

Required Skills:

• Digital Product Design Expertise: Comprehensive understanding of the end-to-end product design lifecycle, from research and ideation to high-fidelity design and handoff.
• User-Centered Design: Proven ability to conduct user research, synthesize findings, and translate them into effective, user-centric design solutions.
• Information Architecture (IA): Strong skills in organizing complex systems and experiences through user-centered IA, creating clear and intuitive navigation and content structures.
• Interaction Design (IxD): Expertise in defining user flows, designing intuitive interfaces, and creating engaging user interactions that enhance usability and efficiency.
• Visual Design: Proficiency in creating polished, aesthetically pleasing, and functional visual designs that align with brand guidelines and enhance user experience.
• Prototyping: Ability to create interactive prototypes at various fidelities to effectively communicate design concepts and test usability.
• Design Thinking & Collaboration Frameworks: Experience with Design Thinking methodologies and other collaborative frameworks to drive innovation and cross-functional alignment.
• Stakeholder Management: Demonstrated ability to collaborate effectively with product managers, engineers, and other stakeholders, managing differing perspectives and driving consensus.
• Problem-Solving: Aptitude for tackling complex design challenges, making smart trade-offs that balance quality, speed of delivery, and learning.
• Mentorship: Experience guiding and mentoring junior designers, fostering their growth and promoting best practices within the team.

Preferred Skills:

• Service Design: Experience with service design principles and methodologies, including running service design workshops.
• Journey Mapping & Storyboarding: Proficiency in creating detailed journey maps, storyboards, and service blueprints to visualize and analyze end-to-end experiences.
• Complex System Design: Proven ability to design for intricate systems and platforms, simplifying complexity for users.
• Agile Methodologies: Familiarity with Agile development processes and experience working within an Agile environment.
• Design System Management: Experience contributing to or managing design systems and style guides.
• Data Analysis for Design: Ability to leverage data and analytics to inform design decisions and measure design impact.
• Behavioral Psychology in Design: Understanding of heuristics, psychology, and influence tactics to rationalize and communicate design decisions effectively.

📝 Enhancement Note: The emphasis on "expertise" and "team expert" in the original description indicates a need for candidates who not only possess strong design skills but also contribute to the strategic direction and process improvement of the design function. The 5+ years of experience requirement firmly places this role at a senior level, demanding leadership and mentorship capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating End-to-End Design Process: Showcase 2-3 detailed case studies that illustrate your ability to take a complex problem from initial research and discovery through user flows, wireframing, prototyping, visual design, and final implementation.
• Problem Definition & Solution Rationale: Clearly articulate the business problem or user need addressed by each project, the design challenges faced, and the strategic rationale behind your design decisions.
• User-Centricity Evidence: Provide evidence of user research, testing, and how user feedback influenced design iterations and outcomes.
• Collaboration & Stakeholder Interaction: Highlight examples of how you collaborated with cross-functional teams (product managers, engineers) and managed stakeholder expectations.
• Impact and Results: Quantify the impact of your designs whenever possible, focusing on improvements in partner efficiency, user satisfaction, or achievement of business goals. For an enterprise role, this could include metrics related to task completion time, error reduction, adoption rates, or operational cost savings.
• Visual Design Polish & Interaction Detail: Demonstrate a high level of craft in visual design and a sophisticated understanding of interaction design principles through your portfolio examples.

Process Documentation:

• Workflow Design and Optimization: Include examples of how you have mapped out existing workflows, identified pain points, and designed optimized processes through digital solutions.
• System Implementation Standards: Showcase how your designs adhere to or establish new standards for system implementation, ensuring scalability, consistency, and maintainability.
• Measurement and Performance Analysis: Demonstrate how you have considered or implemented metrics to measure the performance and impact of your designs post-launch, contributing to continuous improvement.

📝 Enhancement Note: For a senior role in enterprise design, a portfolio must go beyond aesthetics. It needs to demonstrate strategic thinking, problem-solving for complex business challenges, and the ability to drive measurable improvements in operational efficiency for internal users. The emphasis on "complex systems" and "new areas of discovery" suggests a need for a portfolio that can handle ambiguity and innovation.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Digital Product Designers in major Texas metropolitan areas like Austin and San Antonio, with 5-10 years of experience, the estimated salary range is $120,000 - $170,000 per year. This range can vary based on specific experience, the candidate's portfolio, and H-E-B's internal compensation bands.

Benefits:

• Partner Ownership: As an employee-owner, you'll share in the company's success through profit sharing and stock options (if applicable).
• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.
• Retirement Savings Plan: 401(k) or similar retirement savings plan with potential company match.
• Paid Time Off: Generous vacation, sick leave, and holiday pay.
• Wellness Programs: Access to health and wellness resources, potentially including gym memberships or wellness stipends.
• Employee Discounts: Discounts on H-E-B products and services.
• Professional Development: Opportunities for training, conferences, and continuous learning to enhance design skills and career growth.
• Life and Disability Insurance: Coverage to provide financial security.

Working Hours:

• Standard full-time hours are typically 40 hours per week.
• The role may require occasional extended hours to meet project deadlines or address urgent operational needs.
• While primarily on-site, there might be flexibility for occasional remote work or adjusted schedules, though the role is classified as "On-site."

📝 Enhancement Note: The salary estimate is based on data from reputable compensation sources for similar roles in Texas, considering the stated experience level and the "Senior" title. H-E-B's "Partner-owned" structure is a significant benefit that should be highlighted. The mention of "occasional work extended hours" is a standard caveat for senior roles with project-driven deliverables.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Grocery & General Merchandise) Company Size: Over 100,000 employees (as of recent public data). H-E-B is a large, privately held company with a significant presence in Texas. Founded: 1905. H-E-B has a long history and a deeply ingrained culture focused on serving Texas communities.

Team Structure:

• Enterprise (Partner) Experience Product Design Team: This team is dedicated to improving the tools and digital experiences used by H-E-B employees (Partners).
• Reporting Structure: The Senior Digital Product Designer will likely report to a Design Manager or Director within the Digital Technology division. The team operates in a matrixed structure, collaborating closely with Product Management, Engineering, and other business units.
• Cross-functional Collaboration: High emphasis on collaboration between design, product, and engineering teams to ensure cohesive and effective product development. The team aims to operate with empathy, accountability, and transparency.

Methodology:

• User-Centered Design: A core principle, focusing on understanding and meeting the needs of both customers and partners.
• Agile Development: Likely operates within Agile or similar iterative development frameworks, requiring designers to adapt and contribute within fast-paced cycles.
• Data-Informed Decisions: While design-led, decisions are informed by user research, analytics, and business objectives to ensure impact and efficiency.
• Focus on Operational Efficiency: The "Enterprise" focus means a strong emphasis on how digital solutions can make internal processes smoother, faster, and more effective for partners.

Company Website: https://careers.heb.com/

📝 Enhancement Note: H-E-B's "Partner-owned" model signifies a strong employee-centric culture. The "Enterprise" team's mission directly supports this by focusing on internal operational improvements, which is a critical aspect of GTM and RevOps success. Understanding this culture of service and partnership is key for applicants.

📈 Career & Growth Analysis

Operations Career Level:

• This role is designated as Senior Digital Product Designer. This implies a level of expertise and autonomy beyond an intermediate designer. The individual is expected to lead design efforts on significant projects, mentor junior colleagues, and contribute to the strategic direction of design within their domain. They are considered a subject matter expert and a trusted advisor.

Reporting Structure:

• The Senior Digital Product Designer will likely report to a Design Manager or Director within the H-E-B Digital Technology organization. They will work closely with Product Managers and Engineering Leads, forming a core product team for specific initiatives. The reporting structure emphasizes collaboration and shared ownership of product outcomes.

Operations Impact:

• While not a direct RevOps or Sales Ops role, this position has a significant indirect impact on revenue and business operations. By designing tools and systems that improve partner efficiency, reduce errors, and streamline workflows, this role directly enhances operational productivity. This can lead to cost savings, faster service delivery, improved data accuracy, and ultimately, a better customer experience, all of which contribute to the company's overall success and revenue generation. The focus on "operating smarter and faster" is a direct link to operational effectiveness.

Growth Opportunities:

• Lead Designer / Principal Designer: Progression to leading larger, more complex projects or entire product areas, setting design strategy for a broader scope.
• Design Management: Opportunity to move into a management role, leading a team of designers, focusing on people development and strategic planning.
• Specialization: Deepen expertise in a specific area such as UX Research, Service Design, or Information Architecture.
• Cross-functional Leadership: Take on more strategic roles in product strategy, influencing business decisions through design expertise.
• Mentorship & Training: Formalize mentorship responsibilities and contribute to the development of design talent across H-E-B.

📝 Enhancement Note: The "Senior" title implies a trajectory towards leadership or principal-level individual contributor roles. The impact on operations is key here; framing design work in terms of operational efficiency and business enablement will resonate with the company's goals and provide a clear career path for ambitious designers.

🌐 Work Environment

Office Type:

• The role is on-site, suggesting a collaborative office environment within H-E-B's Digital Technology hubs in Austin or San Antonio. This environment is likely designed to foster teamwork, innovation, and direct interaction between team members.

Office Location(s):

• Austin, Texas: Specifically at 2416 E. 6th St, Austin, TX 78702. This location is likely a modern office space designed for tech teams.
• San Antonio, Texas: Specific street address is unavailable, but San Antonio is H-E-B's headquarters city and has significant tech operations.

Workspace Context:

• Collaborative Environment: Expect an open office layout or dedicated team spaces designed for close collaboration with product managers, engineers, and fellow designers. The emphasis on "HEART FOR PEOPLE" suggests a supportive and people-focused atmosphere.
• Operations Tools and Technology: Access to industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision), collaboration platforms (e.g., Slack, Microsoft Teams), and project management software.
• Operations Team Interaction: Frequent opportunities for direct interaction with designers, product managers, engineers, and potentially user representatives to ensure alignment and gather feedback. The team culture values empathy, accountability, and transparency.

Work Schedule:

• Primarily a standard 40-hour work week.
• Expect the need for occasional extended hours to meet project deadlines, especially during critical launch phases or for urgent operational needs.
• While the role is on-site, the "occasionally work extended hours" and "occasionally travel" points indicate a demanding yet potentially flexible environment for dedicated individuals.

📝 Enhancement Note: The on-site requirement is crucial for candidates to note. The mention of specific Austin address provides a concrete detail. The description of the workspace should emphasize opportunities for hands-on collaboration and access to modern design tools, which are important for designers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios for basic qualifications and alignment with the role.
• Portfolio Review: Candidates will likely be asked to present their portfolio, focusing on 2-3 key case studies that demonstrate their end-to-end design process, problem-solving skills, and impact on enterprise/internal tools. Be prepared to discuss your role, design decisions, and the outcomes.
• Design Challenge/Exercise: A practical design exercise, potentially involving a complex enterprise problem or workflow optimization scenario, to assess your design thinking, problem-solving abilities, and craft. This might be a take-home assignment or an in-person/virtual whiteboard session.
• Stakeholder Interviews: Interviews with key stakeholders, including Product Managers, Engineering Leads, and potentially other Senior Designers or Design Managers. These interviews will assess your collaboration skills, technical understanding, and ability to articulate design rationale.
• Cultural Fit Interview: An assessment of your alignment with H-E-B's core values (HEART FOR PEOPLE, HEAD FOR BUSINESS, PASSION FOR RESULTS) and the team's collaborative approach.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best represent your experience with complex enterprise systems, internal tools, or B2B applications. Highlight your role and contributions clearly.
• Structure for Clarity: For each case study, clearly outline: the problem, your role, the process you followed (research, ideation, design, testing), your key design decisions and rationale, and the measurable results or impact.
• Focus on "Why": Explain the "why" behind your design choices. Connect your decisions to user needs, business goals, and operational efficiency.
• Showcase Craftsmanship: Ensure your visual design and interaction details are polished and professional.
• Prepare for Questions: Anticipate questions about trade-offs, challenges, collaboration, and how you handle ambiguity.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the business context and user needs presented.
• Process Over Perfection: Focus on demonstrating your design process and problem-solving methodology rather than striving for a perfect, polished final UI in a limited time.
• Articulate Your Thinking: Think aloud and clearly explain your reasoning, assumptions, and the trade-offs you are making during the exercise.
• Prioritize Key Features: For complex problems, identify and focus on the most critical user flows or features to address.

📝 Enhancement Note: The interview process outlined assumes a standard senior-level design role. Emphasizing the portfolio's role in showcasing enterprise design capabilities and the need to articulate the "why" behind design decisions is critical for success. The "HEART FOR PEOPLE, HEAD FOR BUSINESS, PASSION FOR RESULTS" framework should be integrated into interview preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.
• User Research & Testing: UserTesting.com, Lookback, Maze, Qualtrics, SurveyMonkey.
• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Confluence, Jira.
• Project Management: Jira, Asana, Trello.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design impacts analytics is beneficial. Tools like Google Analytics, Adobe Analytics, or internal BI tools might be used to track user behavior and feature adoption.

CRM & Automation:

• Less directly relevant for this specific design role, but understanding how enterprise tools integrate with systems like Salesforce or internal ERP/CRM systems might be a plus.

📝 Enhancement Note: The specific tools are inferred based on industry standards for senior product designers. Highlighting proficiency in collaborative design platforms like Figma is essential, as is an understanding of how design work integrates with engineering workflows via tools like Jira.

👥 Team Culture & Values

Operations Values:

• HEART FOR PEOPLE: Emphasizes empathy, collaboration, and a focus on user needs (both customers and partners). For this role, it means designing with deep understanding of partner workflows and challenges.
• HEAD FOR BUSINESS: Focuses on business acumen, strategic thinking, and providing trusted advice. Designers are expected to understand business objectives and how their solutions contribute to them.
• PASSION FOR RESULTS: Drives a commitment to delivering impactful outcomes and driving change. This translates to designing solutions that demonstrably improve efficiency, productivity, or user satisfaction.
• Empathy, Accountability, and Transparency: These are explicitly mentioned values for the Enterprise Experience team, guiding daily interactions and decision-making.

Collaboration Style:

• Cross-functional Integration: The team operates with strong collaboration across design, product management, and engineering. Designers are expected to be active participants in defining requirements and problem-solving sessions.
• Process Review & Feedback: A culture that values open feedback and continuous improvement of design processes. Pair design and workshop facilitation are key methods.
• Knowledge Sharing: Encourages sharing of best practices, learnings, and innovative approaches to design within the team and across the broader Product & Design organization.

📝 Enhancement Note: The H-E-B "Core Values" are fundamental to understanding the company's culture and how individuals are expected to operate. For a designer, translating these values into their work means focusing on user empathy, understanding business impact, and driving tangible results through their designs.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complex Enterprise Systems: Navigating the inherent complexity of large-scale enterprise software and ensuring intuitive user experiences for internal partners.
• Balancing Technical Constraints with User Needs: Working within the technical limitations of existing systems while advocating for user-centric solutions that drive operational improvements.
• Managing Ambiguity and Diverse Stakeholder Needs: Addressing projects with unclear requirements or conflicting priorities from various business units and stakeholders.
• Driving Adoption of New Tools/Processes: Designing solutions that not only function well but are also readily adopted by partners, requiring change management considerations.
• Maintaining Design Standards Across a Large Organization: Ensuring consistency and quality in design output while working within a large, established company.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deeper insights into retail operations, supply chain, and partner workflows, which can inform more effective design solutions.
• Industry Conferences & Certifications: Opportunities to attend design conferences (e.g., UXPA, CHI) or pursue certifications in specialized areas of UX/Product Design.
• Mentorship & Leadership Development: Formal and informal mentorship opportunities, as well as potential pathways into design leadership roles.
• Exposure to Diverse Projects: Working on a variety of enterprise-level projects across different H-E-B departments, broadening experience.
• Continuous Learning in Design Tools & Methodologies: Staying current with the latest design tools, techniques, and UX research methodologies.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and understand the complexities of the role. Highlighting growth opportunities within the context of H-E-B's operations provides a clear vision for career progression.

💡 Interview Preparation

Strategy Questions:

• Design Strategy & Methodology: Prepare to discuss how you approach complex design problems, your preferred design methodologies (e.g., Design Thinking, Lean UX), and how you adapt your approach based on project needs and constraints. Be ready to articulate how you would design a solution for [a hypothetical enterprise problem relevant to retail operations].
• Collaboration & Stakeholder Management: Prepare to share examples of how you've worked with product managers and engineers, managed differing opinions, and secured buy-in for your design recommendations. How do you ensure alignment when stakeholders have conflicting priorities?
• Problem-Solving & Efficiency Focus: Be ready to walk through a case study where you identified a significant operational inefficiency or user pain point and how your design solved it. Quantify the impact if possible. Discuss how you balance design quality with speed of delivery.

Company & Culture Questions:

• H-E-B Values: Research H-E-B's history, mission, and values ("HEART FOR PEOPLE, HEAD FOR BUSINESS, PASSION FOR RESULTS"). Prepare to discuss how these values resonate with you and how you would apply them in your role as a Senior Digital Product Designer.
• Team Dynamics: Discuss your experience working in cross-functional teams and your approach to fostering a collaborative and transparent work environment. How do you contribute to a positive team culture?
• Impact Measurement: How do you measure the success of your designs, particularly in an enterprise context? What metrics would you track to demonstrate the value of your work in improving partner experience and operational efficiency?

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as compelling narratives. Start with the problem, explain your journey, highlight key decisions, and conclude with the impact.
• Visual Clarity & Conciseness: Ensure your visuals are clear and easy to understand. Be prepared to present without overwhelming the audience with excessive detail. Focus on the most critical aspects of each project.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. For enterprise roles, focus on metrics related to efficiency, productivity, error reduction, or cost savings.
• Address Your Role Explicitly: Clearly define your specific contributions within team projects.
• Interactive Elements: Be ready to answer detailed questions about your process, rationale, and outcomes. Be open to discussing alternative solutions and trade-offs.

📝 Enhancement Note: Tailoring interview preparation to H-E-B's specific values and the enterprise nature of the role is crucial. Emphasizing the ability to demonstrate measurable impact on operational efficiency will be key for this position.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application: Navigate to the H-E-B Careers website and submit your application for the Senior Digital Product Designer - Enterprise role.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best highlight your experience with complex enterprise systems, internal tools, and your ability to drive operational improvements through design. Ensure your portfolio clearly articulates the problem, your process, your role, your design decisions, and the measurable impact.
• Tailor Your Resume: Highlight relevant experience, skills (e.g., Information Architecture, Interaction Design, User-Centered Design), and achievements that align with the job description. Use keywords identified in the job posting.
• Prepare for Portfolio Presentation: Practice walking through your case studies, focusing on storytelling, clear articulation of your design rationale, and demonstrating the business/operational impact of your work. Be ready to discuss your process and answer in-depth questions.
• Research H-E-B: Understand H-E-B's mission, values ("HEART FOR PEOPLE, HEAD FOR BUSINESS, PASSION FOR RESULTS"), and their commitment to digital transformation and partner experience. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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