Senior Digital Graphic Designer

📍 Job Overview

Job Title: Senior Digital Graphic Designer Company: Electrolux Group Location: Charlotte, North Carolina, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-07-24 Experience Level: Mid-Senior Level (3-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling and brand consistency across key digital touchpoints, including e-commerce websites, email marketing campaigns, and paid digital advertising channels.
• Translate strategic marketing objectives and D2C (Direct-to-Consumer) initiatives into compelling visual designs that enhance user experience and promote conversion.
• Collaborate cross-functionally with D2C, marketing, product, and web development teams to ensure seamless integration of creative assets into broader campaign frameworks.
• Manage a diverse project pipeline, balancing shifting priorities, adhering to strict deadlines, and maintaining a high level of detail and brand integrity within a fast-paced environment.

📝 Enhancement Note: While this role is titled "Digital Graphic Designer," the responsibilities strongly indicate a need for strategic thinking, brand guardianship, and operational execution typical of a Marketing Operations or Creative Operations professional. The emphasis on D2C, campaign scalability, and stakeholder collaboration positions this role as more than just a design execution function, requiring an understanding of how creative assets impact business goals and operational workflows.

📈 Primary Responsibilities

• Conceptualize and design visually engaging digital assets for branded websites, direct-to-consumer (D2C) platforms, email marketing campaigns, digital advertisements, and social media content.
• Uphold and advance brand integrity by pushing creative boundaries while ensuring all designs adhere to established brand guidelines and strategic marketing objectives.
• Develop comprehensive visual themes and aesthetics for promotional activities, seasonal campaigns, and evergreen digital marketing collateral, ensuring consistency and impact.
• Translate D2C marketing strategies and customer journey insights into visually appealing graphics and user interfaces that effectively drive engagement, optimize the online customer experience, and increase conversion rates.
• Actively partner with key internal stakeholders, including marketing managers, e-commerce specialists, and product marketers, to conceptualize and produce all necessary digital assets for D2C promotions and ongoing marketing initiatives.
• Ensure steadfast consistency in brand aesthetics and messaging across all digital touchpoints, verifying that all creative outputs align directly with overarching business goals and campaign performance metrics.
• Effectively manage a dynamic workload of multiple creative projects within a fast-paced environment, adeptly balancing shifting priorities, adhering to project timelines, and maintaining meticulous attention to detail.
• Confidently present and articulate design concepts, creative rationale, and strategic decisions to diverse stakeholder groups, including senior leadership, to gain alignment and buy-in.
• Swiftly and effectively implement feedback from stakeholders and team members to iterate on creative concepts, ensuring design evolution and alignment with project requirements.
• Develop a deep understanding of the target audience and key customer segments to ensure all designed assets resonate effectively and achieve desired communication and engagement outcomes.
• Continuously monitor and stay abreast of emerging design trends, digital marketing best practices, and the latest technological advancements to inform creative strategies and improve design execution.

📝 Enhancement Note: The responsibilities highlight a strong need for an operations-minded designer. The emphasis on managing multiple projects, translating strategy into visual assets, ensuring brand consistency across touchpoints, and collaborating with various teams points to a role that requires not just creative skill but also strong project management and communication capabilities, aligning with operational efficiency and campaign execution.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related creative field.

Experience:

• A minimum of 3 years of professional experience in graphic design, with a significant focus on digital channels, preferably within consumer-driven companies or creative agencies. This experience should demonstrate a proven track record in developing impactful digital marketing campaigns and assets.

Required Skills:

• Digital Design Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, InDesign, Illustrator) for creating high-quality digital assets.
• UI/UX Familiarity: Solid understanding of digital best practices, with a working knowledge of basic web design principles and User Interface (UI) / User Experience (UX) concepts to ensure designs are functional and user-friendly.
• Prototyping & Collaboration Tools: High proficiency in Figma for collaborative design, prototyping, and asset handoff.
• Productivity Software: Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for project documentation, reporting, and presentations.
• Brand Management: Demonstrated ability to maintain brand integrity and consistency across diverse digital platforms and campaign assets.
• Cross-functional Collaboration: Proven experience working effectively with cross-functional teams, including marketing, product, and D2C specialists, to achieve shared objectives.
• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Communication Skills: Excellent verbal and written communication skills for presenting design concepts and collaborating with stakeholders.
• Problem-Solving: Aptitude for identifying design challenges and developing creative, effective solutions.
• Attention to Detail: Meticulous attention to detail in all aspects of design execution and project management.

Preferred Skills:

• Motion Graphics/Animation: Familiarity with After Effects or similar tools for creating animated digital assets.
• Web Analytics & Performance: Basic understanding of web analytics tools (e.g., Google Analytics) and how design impacts key performance indicators (KPIs) like conversion rates and engagement.
• HTML/CSS Basics: Foundational knowledge of HTML and CSS to understand web development constraints and opportunities for digital design.
• Content Management Systems (CMS): Experience working with CMS platforms for content deployment and asset management.
• A/B Testing: Experience in designing assets for A/B testing to optimize campaign performance.

📝 Enhancement Note: The requirement for proficiency in Figma, coupled with web design and UX/UI principles, suggests the company values designers who can contribute to interactive digital experiences and collaborate efficiently within modern design workflows. The mention of Microsoft Office proficiency is standard, but its inclusion alongside design tools indicates a need for designers who can also manage project-related documentation and presentations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Showcase: A curated selection of digital marketing campaigns demonstrating end-to-end design execution across multiple platforms (web, email, social, ads). Emphasis on how designs contributed to campaign objectives.
• Brand Consistency Examples: Specific examples that illustrate your ability to maintain and evolve brand identity across various digital touchpoints and campaign types.
• Cross-Platform Adaptability: Projects showcasing your skill in adapting creative concepts for different screen sizes and digital channels, highlighting your understanding of responsive design principles.
• Collaboration & Process Documentation: Showcase projects where you collaborated with cross-functional teams, potentially including brief case studies on your design process, stakeholder management, and how feedback was integrated.
• Impact & Results Orientation: Examples that clearly articulate the business impact or user engagement improvements driven by your designs, ideally supported by metrics or qualitative feedback.

Process Documentation:

• Workflow Design: Evidence of structured design workflows, including project initiation, concept development, iteration, feedback integration, and final asset delivery.
• Asset Management: Demonstrated approach to organizing and managing digital assets for efficient retrieval and reuse across various marketing initiatives.
• Performance Measurement Integration: Examples of how you consider or incorporate performance data (e.g., conversion rates, click-through rates) into your design process and iterative improvements.

📝 Enhancement Note: For a Senior Digital Graphic Designer role, a portfolio is critical. The emphasis should be on showcasing not just aesthetic quality but also strategic thinking, operational execution (managing projects, adapting assets), and an understanding of how design impacts business outcomes. Demonstrating proficiency with collaborative tools like Figma and an awareness of web/UX principles is also key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Digital Graphic Designer in Charlotte, NC, with 3-5 years of experience, the estimated salary range is $70,000 - $90,000 per year. This estimate considers the cost of living in Charlotte, the company's industry (consumer goods/appliances), and the seniority of the role.

Benefits:

• Product Discounts: Significant discounts on Electrolux's award-winning products and services, enhancing personal home living.
• Family-Friendly Benefits: Comprehensive benefits designed to support employees and their families, promoting work-life balance.
• Insurance Policy Plan: Robust health, dental, vision, and potentially life insurance coverage.
• Extensive Learning Opportunities: Access to a wide range of training programs, workshops, and resources to foster professional development and skill enhancement.
• Flexible Career Path: Opportunities for internal mobility, career progression, and specialization within the Electrolux Group.

Working Hours:

• The role is full-time, likely adhering to standard business hours, with an estimated 40 hours per week. The hybrid work model suggests flexibility in balancing on-site and remote workdays.

📝 Enhancement Note: The provided benefits highlight a company culture that values employee well-being and professional growth. The salary estimate is based on publicly available data for similar roles in the specified location and experience level, aiming to provide a competitive benchmark.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Home Appliances & Consumer Goods: Electrolux Group operates within the highly competitive global home appliances and consumer goods sector. This industry demands strong brand positioning, innovative product design, and effective marketing to connect with consumers. For a designer, this means working within a context where aesthetics, user experience, and brand perception are paramount drivers of purchasing decisions. Company Size:
• Electrolux Group is a large, global organization with a significant employee base. This scale implies access to extensive resources, established processes, and opportunities for structured career development. For operations roles, it means working within a framework that prioritizes efficiency, scalability, and adherence to corporate standards, while also potentially offering specialized teams and deep domain expertise. Founded:
• Founded in 1919, Electrolux has a long and established history. This longevity suggests a stable company with a deep understanding of its market and a commitment to innovation and enduring consumer relationships. It also implies a corporate structure that has evolved over time, with established operational procedures and a rich brand heritage to draw upon.

Team Structure:

• The Senior Digital Graphic Designer likely sits within the marketing department, possibly within a dedicated creative team or a broader digital marketing function. This team would typically include marketing specialists, content creators, digital strategists, and potentially e-commerce managers.
• Reporting likely goes to a Marketing Manager, Creative Director, or Head of Digital Marketing, with direct collaboration expected with D2C (Direct-to-Consumer) teams, brand managers, and web development/IT personnel.
• Cross-functional collaboration is a key aspect, requiring strong partnerships with product marketing, campaign management, and potentially sales operations to ensure creative aligns with business objectives and product launches.

Methodology:

• Data-Driven Design: Expect a data-informed approach where design decisions are influenced by user analytics, A/B testing results, and campaign performance metrics to optimize engagement and conversion.
• Agile Campaign Execution: The fast-paced environment suggests an agile methodology for campaign development and asset creation, requiring flexibility and rapid iteration.
• Brand Governance: Strict adherence to brand guidelines and a systematic approach to ensuring creative consistency across all digital touchpoints.

Company Website:

• https://www.electroluxgroup.com/

📝 Enhancement Note: Understanding Electrolux's position as a large, established player in the consumer goods industry is crucial. It suggests a need for designers who can navigate corporate structures, adhere to established brand guidelines, and contribute to large-scale, data-informed marketing campaigns. The hybrid model also indicates a modern approach to work environment.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Mid-Senior Level within the creative operations or marketing operations spectrum. It requires a strong foundation in digital design principles and tools, coupled with the ability to manage projects independently, contribute strategically to campaign development, and mentor junior team members if applicable. The "Senior" title implies a level of autonomy and responsibility for creative output that significantly impacts D2C marketing efforts.

Reporting Structure:

• The Senior Digital Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Director of Digital Marketing. This reporting line places them within a team focused on executing marketing strategies and driving digital engagement. Collaboration will be frequent with D2C platform managers, e-commerce specialists, and campaign managers.

Operations Impact:

• This role is pivotal in translating marketing strategy into tangible, visually compelling digital assets that directly influence customer acquisition, engagement, and conversion rates for Electrolux's D2C channels. The quality and effectiveness of the designs will have a direct impact on the user experience, brand perception, and ultimately, revenue generated through online sales. The ability to scale creative concepts and ensure brand consistency across numerous touchpoints is a key operational contribution.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific digital channels (e.g., e-commerce UX, performance marketing creative, email design automation) or gain proficiency in new design tools and technologies.
• Leadership Development: Potential to move into a Creative Lead or Art Director role, managing design projects, mentoring junior designers, and taking greater ownership of creative strategy.
• Cross-Functional Exposure: Gain experience in broader marketing operations, campaign management, or digital strategy by collaborating closely with other departments.
• Global Mobility: As a global company, there may be opportunities to work on international projects or explore roles in different regions over time.

📝 Enhancement Note: The "Senior" designation implies more than just technical skill; it suggests a capacity for strategic thinking, operational efficiency in design delivery, and the ability to influence creative direction. Growth paths in such roles often involve moving towards art direction, creative team leadership, or specializing in high-impact areas like conversion rate optimization (CRO) through design.

🌐 Work Environment

Office Type:

• The position is based at the Charlotte, NC HQ, operating under a hybrid work policy model. This indicates a professional office environment designed for collaboration, brainstorming, and focused work, with the flexibility for employees to work remotely on certain days.

Office Location(s):

• Charlotte, North Carolina, United States: This location suggests a modern corporate setting within a major business hub. Access to public transportation, amenities, and a vibrant professional community can be expected.

Workspace Context:

• Collaborative Hub: The Charlotte HQ likely serves as a central point for teams to connect, fostering an environment where designers can easily collaborate with marketing, D2C, and product teams. This facilitates rapid feedback loops and integrated campaign development.
• Technology-Rich Environment: Expect access to state-of-the-art design software, hardware, and potentially digital asset management (DAM) systems to support efficient creative workflows.
• Team Interaction: The hybrid model encourages intentional interaction, with office days likely focused on team meetings, brainstorming sessions, and collaborative project work, balancing individual focus time with team cohesion.

Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week. The hybrid arrangement provides flexibility, allowing individuals to manage their workdays effectively, potentially optimizing time for deep creative work away from office distractions while ensuring presence for critical team interactions.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring individuals to be self-motivated and disciplined in managing their time and communication across different work settings. The emphasis on collaboration within the HQ suggests that office days will be utilized for high-impact, interactive tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruiter-led call to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and approach to specific responsibilities. This is often where they assess your strategic thinking and operational capabilities.
• Portfolio Presentation: A crucial step where you'll present your portfolio, walking through selected projects. Be prepared to discuss your design process, challenges, solutions, and the impact of your work. This is where you demonstrate your "operations" mindset by explaining how you managed projects and achieved results.
• Cross-Functional Stakeholder Interviews: You may meet with key collaborators from marketing, D2C, or product teams to assess your ability to work effectively in a cross-functional environment.
• Skills Assessment/Design Challenge: Potentially a small design exercise or case study to evaluate your practical design skills, problem-solving abilities, and how you approach a brief under timed conditions. Focus on efficiency and clarity in your response.
• Final Interview: May involve senior leadership or a final confirmation with the hiring manager, focusing on overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your digital design skills, brand consistency, campaign execution, and impact relevant to Electrolux's D2C business. Prioritize projects with clear objectives and measurable results.
• Tell the Story: For each project, clearly articulate the brief/challenge, your role, the design process, key decisions, collaborative efforts, and the final outcome/impact. Use metrics where possible to demonstrate ROI.
• Highlight Operational Aspects: Specifically mention how you managed timelines, collaborated with teams, integrated feedback, and ensured scalability of designs. This demonstrates your operational thinking.
• Showcase Tool Proficiency: Ensure your portfolio reflects your mastery of Photoshop, InDesign, Illustrator, and especially Figma.
• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your process for managing multiple projects, and how you stay updated on design trends.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints.
• Time Management: Allocate your time wisely across concepting, designing, and preparing your presentation.
• Process Clarity: Be ready to articulate your thought process and how you arrived at your design solution. Focus on efficiency and strategic rationale.
• Brand Alignment: Ensure your challenge response aligns with Electrolux's brand aesthetic and messaging, even if it's a hypothetical scenario.

📝 Enhancement Note: The interview process heavily emphasizes portfolio presentation and cross-functional collaboration. Candidates should prepare to not only showcase their design aesthetic but also their ability to operate as an efficient, collaborative, and results-oriented member of a marketing operations team. Demonstrating an understanding of D2C marketing goals is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (for image editing, web graphics), InDesign (for layout, digital brochures, presentations), and Illustrator (for vector graphics, logos, icons).
• Figma: High proficiency expected for collaborative design, prototyping, wireframing, and creating design systems. This is a critical tool for modern digital design workflows and team collaboration.
• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for documentation, reporting, and presentations.

Analytics & Reporting:

• Google Analytics (Familiarity): Basic understanding beneficial for interpreting website performance and how design impacts user behavior.
• Reporting Dashboards (General): Ability to interpret and contribute to the visual representation of data, though direct use of specific BI tools might not be required.

CRM & Automation:

• Email Marketing Platforms (Familiarity): Understanding of platforms like Mailchimp, HubSpot, or internal systems for email asset deployment.
• Content Management Systems (CMS) (Familiarity): Experience with CMS platforms (e.g., WordPress, Adobe Experience Manager) for uploading and managing digital content.

📝 Enhancement Note: Proficiency in Figma is highlighted as a key requirement, indicating its central role in Electrolux's digital design and collaboration processes. While direct CRM/automation tool usage might not be mandatory, an understanding of how design assets integrate with these systems is valuable for operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the customer, translating this understanding into user-friendly and engaging digital experiences. Designs should resonate with the target audience.
• Collaboration & Teamwork: Emphasis on working effectively with diverse teams, sharing ideas, and contributing to collective success. Open communication and mutual respect are key.
• Innovation & Creativity: Encouragement to explore new ideas, push creative boundaries, and find innovative solutions to design challenges while staying aligned with brand strategy.
• Efficiency & Agility: A drive for operational efficiency in design execution, managing projects effectively, and adapting quickly to changing priorities and market demands.
• Data-Driven Decision Making: Valuing insights from data and analytics to inform design choices and measure impact, fostering a culture of continuous improvement.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing, D2C, product, and potentially sales teams to ensure cohesive campaign execution.
• Feedback-Oriented: A culture that embraces constructive feedback as a means of refining creative output and achieving optimal results. Openness to iteration and discussion is valued.
• Knowledge Sharing: Encouragement to share best practices, design insights, and learnings with team members to foster collective growth and maintain high standards across the team.

📝 Enhancement Note: The emphasis on customer-centricity, collaboration, and data-driven decision-making aligns with modern marketing operations principles. Designers are expected to be team players who can translate business needs into effective visual communication, contributing to the overall operational efficiency of marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The challenge of pushing creative boundaries while strictly adhering to established brand guidelines and evolving marketing objectives requires a strategic and adaptable design approach.
• Managing Multiple Project Demands: Effectively prioritizing and executing a high volume of diverse design projects under tight deadlines in a fast-paced corporate environment.
• Translating Complex Strategies into Simple Visuals: The need to distill intricate marketing strategies, product features, and D2C objectives into clear, compelling, and user-friendly digital designs.
• Keeping Pace with Digital Trends: Continuously learning and adapting to the rapidly evolving landscape of digital design, web technologies, and marketing best practices to ensure creative output remains relevant and effective.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, explore motion graphics tools (e.g., After Effects), or gain proficiency in new digital design software.
• Industry Best Practices & Trends: Access to webinars, industry publications, and potentially conferences focused on digital marketing, UX/UI design, and e-commerce creative.
• Cross-Functional Skill Development: Gaining exposure to marketing strategy, campaign management, and e-commerce operations through close collaboration with other departments.
• Mentorship & Leadership: Potential for mentorship from senior creative professionals and pathways to develop leadership skills for future management roles.

📝 Enhancement Note: The challenges highlight the need for strong organizational skills, adaptability, and a proactive approach to learning. Growth opportunities are tied to both technical skill enhancement and broader exposure to marketing operations and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a visual concept, and what steps do you take to ensure brand consistency across different digital platforms?" (Focus on process, strategic thinking, and brand guardianship.)
• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize your workload and communicate with stakeholders?" (Highlight project management, time management, and communication skills.)
• "Walk us through a digital campaign you designed from concept to completion. What were the objectives, your role, the challenges you faced, and the results?" (Prepare a STAR method answer, emphasizing your process and impact.)

Company & Culture Questions:

• "What interests you about Electrolux Group, and how do you see your skills contributing to our D2C marketing efforts?" (Research Electrolux's brand, products, and recent campaigns. Connect your skills to their business goals.)
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a collaborative approach to iteration.)
• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and communication?" (Showcase your self-management and communication strategies.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, perhaps by project type or by showcasing a journey from concept to execution. Start with your strongest, most relevant project.
• Quantify Results: Whenever possible, include metrics (e.g., increased conversion rates, engagement lift, click-through improvements) to demonstrate the business impact of your designs.
• Elaborate on Process: Don't just show the final assets; explain why you made certain design decisions, how you collaborated with teams, and how you managed the project lifecycle. This showcases your operational understanding.
• Figma Emphasis: If you have strong Figma projects, highlight them, as this is a key tool for the role. Be prepared to discuss your workflow within Figma.
• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and informative without being overly long.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strategic thinking, and strong collaborative skills. The portfolio presentation is a key opportunity to showcase these abilities by detailing the "how" and "why" behind your design work and its impact.

📌 Application Steps

To apply for this Senior Digital Graphic Designer position:

• Submit your application through the provided career portal link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital campaign execution, brand consistency across platforms, and quantifiable results relevant to D2C marketing and e-commerce. Prioritize examples showcasing your proficiency with Photoshop, InDesign, Illustrator, and especially Figma.
• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, highlighting achievements with action verbs and quantifiable outcomes. Integrate keywords such as "Digital Graphic Design," "D2C Marketing," "Campaign Design," "Figma," "Photoshop," "Brand Integrity," and "Cross-functional Collaboration."
• Interview Preparation: Practice your portfolio presentation, focusing on explaining your design process, collaborative efforts, and the impact of your work. Prepare to discuss how you manage multiple projects and respond to feedback. Research Electrolux Group's brand and recent marketing initiatives.
• Company Research: Gain a thorough understanding of Electrolux Group's mission, values, product lines, and current marketing strategies, particularly their D2C efforts. Familiarize yourself with their brand aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.