Senior Digital Designer & Webflow Developer

📍 Job Overview

Job Title: Senior Digital Designer & Webflow Developer Company: Prove Location: Dublin, Ireland Job Type: Full-Time Category: Digital Design & Web Development Operations Date Posted: 2025-08-22 Experience Level: Senior (5+ years) Remote Status: Remote OK (Ireland/Northern Ireland/UK Based)

🚀 Role Summary

• This role is pivotal in enhancing Prove's digital presence by owning the design and development of web experiences, primarily utilizing Webflow.
• It involves building and managing a scalable Webflow design system and CMS to ensure brand consistency and streamline campaign launches.
• The position requires a hybrid creative professional who can bridge the gap between design, digital user experience, and light development, reducing reliance on engineering teams.
• The Senior Digital Designer & Webflow Developer will be a key contributor to an internal agency model, accelerating marketing efforts with creative excellence.

📝 Enhancement Note: While the role title is "Senior Digital Designer & Webflow Developer," its inclusion within an operations-focused enhancement framework highlights the critical operational impact of design and development in a fast-paced marketing environment. The emphasis on internal agency models, design systems, and agile asset creation points to a need for efficient, repeatable, and scalable digital production processes, which are core to operations.

📈 Primary Responsibilities

• Design and develop high-fidelity web pages, microsites, and landing pages using the Webflow platform, ensuring optimal user experience and visual appeal.
• Strategize, implement, and maintain a robust Webflow-based design system and CMS, focusing on scalability, reusability, and brand consistency across all digital assets.
• Collaborate closely with Brand & Design teams to translate creative concepts, wireframes, and user experience requirements into functional web designs.
• Support the rapid execution of marketing campaigns by building agile digital assets, such as event pages and targeted campaign landing pages, with speed and accuracy.
• Implement advanced Webflow features including CMS structures, sophisticated interactions, animations, and dynamic content to create engaging user journeys.
• Uphold and apply best practices in responsive design, web accessibility standards (e.g., WCAG), and overall user experience (UX) to ensure inclusivity and performance.
• Proactively troubleshoot and resolve Webflow-specific technical issues, escalating to engineering teams for more complex development support when necessary.
• Stay abreast of the latest Webflow releases, industry trends, and emerging design and development practices to continuously improve the company's digital capabilities.

📝 Enhancement Note: These responsibilities are framed to emphasize operational efficiency and strategic impact, such as "rapid execution," "agile digital assets," and "scalability and consistency" within the Webflow CMS. The emphasis on troubleshooting and staying updated on platform changes highlights the continuous improvement aspect crucial in operations roles.

🎓 Skills & Qualifications

Education: Formal education in Graphic Design, Web Design, Digital Media, Computer Science, or a related field is beneficial, though extensive practical experience and a strong portfolio are prioritized.

Experience: A minimum of 5 years of professional experience in digital design, with a significant emphasis on hands-on Webflow site building and development.

Required Skills:

• Proven expertise in designing and building sophisticated websites and digital experiences within Webflow.
• A strong portfolio showcasing exceptional visual design skills, UI/UX best practices, and successful Webflow project executions.
• Proficiency in Figma for design creation, prototyping, and the development/management of digital design systems.
• Deep, hands-on experience with Webflow CMS, including setting up structures, managing content, and implementing dynamic data.
• Demonstrated ability to implement custom code embeds (e.g., HTML, CSS, JavaScript snippets) within Webflow and effectively troubleshoot light technical issues.
• Solid understanding of core web development standards, including responsive design principles, web accessibility (WCAG compliance), and website performance optimization.
• Excellent collaboration and communication skills, with the ability to effectively translate feedback into actionable design and development improvements.
• A self-starter mindset with a strong bias for action, capable of thriving and delivering results in a fast-paced, dynamic work environment.
• Legal eligibility to work in the EU/UK, with a preference for candidates based in Ireland, Northern Ireland, or the United Kingdom.

Preferred Skills:

• Experience with Webflow Logic for building more advanced site functionalities or managing automations.
• Familiarity with front-end development languages such as HTML, CSS, and JavaScript, beyond custom code embeds.
• Prior experience working within the SaaS industry or for fast-growing B2B brands, understanding their unique digital marketing needs.
• Knowledge of Search Engine Optimization (SEO) best practices, web analytics tools (e.g., Google Analytics), or personalization frameworks for enhancing web performance.

📝 Enhancement Note: The "Required Skills" section emphasizes practical, operational capabilities like "implementing custom code embeds" and "troubleshooting light technical issues," which are crucial for maintaining and optimizing web assets efficiently. Preferred skills like SEO and analytics knowledge further underscore the role's contribution to measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 5 years of relevant digital design and Webflow development experience.
• Showcase a minimum of 3-5 significant Webflow projects, highlighting your role, the challenges addressed, and the solutions implemented.
• Include case studies that detail the process from initial concept and wireframing through to final build and launch, emphasizing user-centric design principles.
• Demonstrate experience in building and managing a Webflow design system, showing examples of component libraries, style guides, and their application.
• Provide evidence of implementing dynamic content and complex interactions within Webflow, illustrating your technical proficiency.
• Include examples of responsive design implementation across various devices and screen sizes, along with any accessibility considerations.
• Highlight projects where you collaborated with marketing or cross-functional teams to achieve specific campaign goals or business objectives.

Process Documentation:

• Submissions should include clear documentation of your design and development workflow, from concept to deployment within Webflow.
• Detail your approach to managing a Webflow CMS, including content modeling, data structure, and workflow for content updates.
• Explain your process for ensuring brand consistency and implementing a design system within Webflow, including version control and governance.
• Provide examples of how you have measured the performance or impact of your Webflow projects, referencing metrics related to user engagement, conversion rates, or site speed.

📝 Enhancement Note: This section focuses on the tangible outputs and documented processes expected from a senior-level operations-adjacent creative role. The emphasis on case studies, design system management, and performance metrics aligns with the operational need for demonstrable results and repeatable processes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Digital Designers with specialized Webflow development skills in Ireland, a competitive annual salary range of €55,000 - €75,000 is estimated. This range is dependent on the candidate's specific experience, portfolio strength, and alignment with the role's technical requirements.

Benefits:

• Competitive Salaries & Bonus Plan: Reflecting the senior nature of the role and potential performance incentives.
• Equity Plan: Offering a stake in the company's growth and success, aligning personal incentives with Prove's objectives.
• Modern Health: Comprehensive benefits package covering financial, mental, and physical wellness, supporting overall employee well-being.
• 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices): Providing long-term financial security and retirement planning support.
• Unlimited Vacation and Flexible hours: Promoting work-life balance and autonomy in managing personal and professional time.
• Comprehensive Medical Benefits: Ensuring access to quality healthcare for employees and their families.
• Emotional & Physical Wellness: Access to wellness services and reimbursement programs to support employee health.
• Bottomless snacks & beverages for certain office locations: Enhancing the in-office experience for hybrid or on-site employees.
• Daily GrubHub stipend for lunch if coming into the office (US Offices): A perk for employees who choose to work from a Prove office location.
• A great place to work and connect with other talented Provers: Emphasizing a positive and collaborative work environment.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The company offers flexible hours, allowing for adaptability in managing workloads and personal schedules, which is beneficial for iterative design and development processes.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar senior-level digital design and Webflow roles in the Dublin/Ireland market, considering the company's tech industry focus and the specialized skill set. The benefits are listed as provided by the company, with a focus on those that support productivity and well-being, which are operational considerations for employee retention and performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Prove operates within the Technology sector, specifically focusing on digital identity, authentication, and mobile-first economy solutions. Their services are crucial for businesses across various industries like banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments, enabling secure and efficient consumer interactions.

Company Size: Prove is a growing company, indicated by the mention of joining a team of 4 other creatives to build out an internal agency model. This suggests a dynamic, perhaps mid-sized to large enterprise environment that is scaling its internal capabilities.

Founded: Prove was founded in 2014 (based on general company knowledge, as not explicitly stated in the provided text). This history suggests a company that has evolved and established itself in the market, likely with mature processes but also a culture of innovation to remain competitive.

Team Structure:

• The role is part of a growing internal creative team, currently comprising 4 other creatives, suggesting a collaborative environment where team members contribute to a shared vision.
• This team operates as an "internal agency model," implying a structure that provides creative services to various departments within Prove, requiring strong project management and stakeholder communication.
• The Senior Digital Designer & Webflow Developer will likely collaborate closely with marketing, product, and engineering teams, necessitating cross-functional partnerships to achieve campaign and product launch objectives.

Methodology:

• The company emphasizes a "mobile-first economy" and "phone-centric identity tokenization," highlighting a forward-thinking, technology-driven approach.
• The mention of "self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions" points to a culture that values proactivity, efficiency, and data-informed decision-making.
• Building an "internal agency model" suggests a focus on agile workflows, efficient project delivery, and continuous improvement in creative production processes.

Company Website: https://www.prove.com/

📝 Enhancement Note: The description of the company's industry and operational focus on digital identity is crucial for understanding the context of the digital assets this role will create. The "internal agency model" is a key operational structure that dictates how creative work is managed and delivered.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, requiring 5+ years of specialized experience. It signifies a level of autonomy and expertise, where the individual is expected to lead projects, mentor junior team members (potentially as the team grows), and contribute to the strategic development of digital assets and systems.

Reporting Structure: The role likely reports into a Creative Director, Head of Design, or a Marketing Operations Lead, depending on the internal team structure. This position is integral to the marketing and creative functions, supporting broader Go-To-Market (GTM) strategies.

Operations Impact: The Senior Digital Designer & Webflow Developer has a direct impact on Prove's Go-To-Market (GTM) efficiency by enabling faster, more creative campaign launches and improving the overall web experience. By reducing reliance on engineering for web updates, this role directly contributes to operational agility, cost savings, and quicker revenue realization for marketing initiatives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in Webflow, advanced interactions, CMS architecture, and potentially Webflow Logic, becoming a go-to expert within the organization.
• Design System Leadership: Potential to lead the evolution and expansion of the Webflow design system, influencing brand consistency and design efficiency across the company.
• Cross-Functional Project Leadership: Opportunity to lead digital design and development efforts for high-impact marketing campaigns and product launches, gaining exposure to broader business strategies.
• Team Mentorship: As the internal agency grows, there may be opportunities to mentor junior designers or developers, developing leadership and management skills.
• Exposure to SaaS/B2B Marketing: Gaining valuable experience in a fast-paced B2B SaaS environment, understanding the unique demands of digital marketing for technology products.

📝 Enhancement Note: The career analysis focuses on how this role contributes to operational efficiency and how the skills developed align with career progression within operations-adjacent creative functions. The emphasis on "agility," "cost savings," and "revenue realization" ties the creative output directly to business operations.

🌐 Work Environment

Office Type: While the role is "Remote OK," the mention of "bottomless snacks & beverages for certain office locations" and a "Daily GrubHub stipend for lunch if coming into the office (US Offices)" suggests that Prove operates physical office spaces. For Dublin, this could mean a hybrid model is encouraged or that dedicated remote work support is provided.

Office Location(s): The primary location mentioned is Dublin, Ireland. The requirement for eligibility to work in the EU/UK and preference for Ireland/Northern Ireland/UK indicates a strong presence in or focus on this region.

Workspace Context:

• Collaborative Digital Environment: Working within an internal agency model implies close collaboration with other creatives, marketers, and stakeholders, likely facilitated through digital collaboration tools.
• Webflow-Centric Tooling: The primary workspace will revolve around Webflow for development and Figma for design, supported by project management and communication platforms.
• Agile Project Workflow: Expect an environment that supports agile methodologies for campaign execution, requiring quick turnarounds and adaptability.

Work Schedule: The company offers flexible hours, which is beneficial for managing design iterations, client feedback cycles, and personal work-life balance. This flexibility can support focused deep work sessions essential for complex design and development tasks.

📝 Enhancement Note: The description of the work environment highlights the operational aspects of remote or hybrid work, including collaboration tools and the flexibility that aids in managing complex creative workflows efficiently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess core skills and experience alignment. Be prepared to briefly articulate your key Webflow projects and design system experience.
• Technical/Creative Interview: This stage will likely involve a deeper dive into your portfolio, discussing specific design decisions, Webflow implementation techniques, and problem-solving approaches. Expect questions about managing design systems and implementing dynamic content.
• Skills Assessment/Challenge: A practical exercise may be given, such as designing and building a small landing page in Webflow based on a brief, or a task to critique and improve an existing Webflow site. This assesses your hands-on capabilities and efficiency.
• Team/Stakeholder Interview: Meetings with potential team members and key stakeholders (e.g., marketing managers) to evaluate collaboration style, communication effectiveness, and cultural fit.
• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall contribution to the company's goals.

Portfolio Review Tips:

• Highlight Webflow Expertise: Dedicate a significant portion of your portfolio to showcasing your best Webflow projects. Detail the challenges, your specific contributions, and the outcomes achieved.
• Showcase Design Systems: Include examples of your work on design systems, whether built in Figma or implemented in Webflow. Explain the structure, components, and benefits.
• Demonstrate Process: For key projects, walk through your process: from understanding the brief, wireframing, UI design in Figma, to Webflow development and refinement. Explain your decision-making at each stage.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your work. For example, mention if a landing page increased conversion rates, if a new site improved user engagement, or if your design system sped up development time.
• Accessibility & Responsiveness: Explicitly show or mention how you ensure designs are responsive across devices and adhere to accessibility standards.
• Custom Code Examples: If you have examples of implementing custom code for specific functionalities or animations in Webflow, be ready to discuss them.

Challenge Preparation:

• Webflow Proficiency: Ensure you are comfortable with Webflow's interface, CMS capabilities, interactions, and animations. Practice building common elements and responsive layouts.
• Figma Skills: Be ready to demonstrate your Figma proficiency, including component creation, auto-layout, and prototyping.
• Problem-Solving: Anticipate challenges related to translating design into Webflow, optimizing performance, or integrating custom code. Think about how you would approach these.
• Concise Communication: Prepare to articulate your design and development process clearly and concisely, especially under time constraints.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role with a strong technical component within an operations context, emphasizing how to present skills and processes that demonstrate efficiency and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design, development, and CMS management. Proficiency in its full feature set, including CMS, interactions, animations, and custom code embeds, is essential.
• Figma: The primary tool for UI/UX design, wireframing, prototyping, and design system creation. Expertise in Figma's collaborative features and component-based design is expected.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Familiarity with web analytics tools to understand user behavior, track campaign performance, and inform design decisions.
• Webflow Analytics: Understanding the data available within Webflow for site performance and user engagement.
• Data Visualization Tools (e.g., Looker Studio, Tableau): While not explicitly mentioned, experience in visualizing data to report on web performance would be a plus.

CRM & Automation:

• CRM Platforms (e.g., Salesforce, HubSpot): Understanding how websites integrate with CRM systems for lead capture and customer data management.
• Marketing Automation Tools (e.g., Marketo, Pardot): Familiarity with how marketing automation platforms interact with landing pages and web forms.
• Integration Tools (e.g., Zapier, Make): Experience with tools that can connect Webflow to other business systems for enhanced automation.

📝 Enhancement Note: This section is crucial for operations roles. Highlighting specific tools like Webflow and Figma, along with related analytics and integration technologies, provides candidates with a clear understanding of the technical environment and the operational workflows they will be part of.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value is likely the ability to deliver high-quality digital assets quickly, supporting rapid marketing campaign execution and product iteration.
• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams (marketing, design, product) and stakeholders, providing clear updates and incorporating feedback.
• Brand Consistency & Excellence: Maintaining high standards for visual design and user experience to uphold Prove's brand identity across all digital touchpoints.
• Data-Driven Improvement: Utilizing analytics and user feedback to inform design decisions and continuously optimize web performance and user engagement.
• Innovation & Adaptability: Embracing new Webflow features, design trends, and technologies to enhance digital experiences and streamline workflows.

Collaboration Style:

• Internal Agency Model: This implies a client-service relationship within the company, requiring strong communication, project management, and proactive problem-solving.
• Feedback Integration: An open culture for receiving and giving constructive feedback to ensure the best creative and technical outcomes.
• Cross-Functional Partnerships: Working closely with marketing teams to understand campaign objectives and with product teams to align web experiences with overall product strategy.
• Knowledge Sharing: Encouraging the sharing of best practices, Webflow tips, and design techniques within the creative team to foster collective growth.

📝 Enhancement Note: These values and collaboration styles are framed to reflect the operational demands of a creative team supporting business objectives. The emphasis on "efficiency," "speed," and "data-driven improvement" directly relates to operational performance metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Quality: The fast-paced environment may present a challenge in maintaining high design and development standards while meeting rapid turnaround times for campaigns.
• Managing a Scalable Design System: Evolving and maintaining a comprehensive Webflow design system can be complex, requiring consistent updates and adherence to standards as the company grows.
• Cross-Functional Alignment: Ensuring clear communication and alignment on project requirements and feedback across diverse teams (marketing, product, engineering) can be demanding.
• Staying Ahead of Webflow Updates: Keeping pace with Webflow's frequent feature releases and best practices requires continuous learning and adaptation.

Learning & Development Opportunities:

• Webflow Advanced Features: Opportunity to master Webflow Logic, advanced interactions, custom code integration, and performance optimization techniques.
• Design System Management: Develop expertise in creating, scaling, and governing design systems, potentially leading future initiatives in this area.
• SaaS/B2B Marketing Exposure: Gain deep insights into digital marketing strategies and operations within the SaaS and B2B technology sectors.
• Creative Operations: Learn about the operational aspects of running an internal creative agency, including project management, resource allocation, and workflow optimization.
• Industry Conferences & Training: Potential to attend relevant design and Webflow conferences or training programs to stay at the forefront of the industry.

📝 Enhancement Note: Identifying challenges and growth opportunities through an operations lens helps candidates understand how they can contribute to operational improvement and develop skills that are valuable in operations-related career paths.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a scalable Webflow design system from scratch, and what are the key components you'd include?"
  • Preparation: Outline a structured approach, covering foundational elements like typography, color palettes, spacing, buttons, forms, and interactive components. Discuss how you'd ensure reusability and maintainability within Webflow's CMS and structure.
• "Describe a time you had to balance rapid campaign delivery with maintaining high design quality. What was your process, and what was the outcome?"
  • Preparation: Prepare a STAR method (Situation, Task, Action, Result) story focusing on a project with tight deadlines. Highlight your ability to prioritize, make efficient design decisions, and communicate effectively to meet objectives without compromising quality.
• "How do you ensure web accessibility (WCAG compliance) in your Webflow designs, and what's your process for testing?"
  • Preparation: Be ready to discuss common accessibility practices (e.g., semantic HTML, ARIA attributes, keyboard navigation, color contrast) and how they are implemented within Webflow. Mention testing tools or methods you use.
• "Tell us about your experience with Webflow CMS. How would you structure content for a dynamic blog or resource center?"
  • Preparation: Prepare examples of CMS collection setups, field types, and how you'd organize content for efficient management and display. Discuss how you link content to pages and use dynamic filtering.
• "How do you collaborate with marketing and engineering teams to ensure successful campaign launches on Webflow?"
  • Preparation: Discuss your communication strategies, how you gather requirements, manage feedback loops, and troubleshoot issues that may involve engineering. Emphasize your role in bridging these departments.

Company & Culture Questions:

• "What excites you about Prove's mission and its approach to digital identity?"
  • Preparation: Research Prove's products, services, and recent news. Connect your passion for design and technology to their industry and goals.
• "How do you stay updated on Webflow best practices and emerging web design trends?"
  • Preparation: Mention specific resources like the Webflow blog, community forums, online courses, or industry publications you follow.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation like a story for each project. Start with the objective, the problem you solved, your approach (design and development), the solutions implemented (especially in Webflow), and the results.
• Highlight Webflow Specifics: Clearly articulate your Webflow development process, including CMS structure, interaction design, and any custom code implemented. Use screen recordings or live demos where appropriate.
• Design System Demonstration: If you have built a design system, showcase its components and how they were applied consistently across different projects. Explain the benefits of using a system.
• Quantifiable Results: Emphasize any metrics or KPIs that demonstrate the success of your work (e.g., conversion rate improvements, user engagement, page load times).
• Concise & Focused: Be prepared to present your most relevant work efficiently, focusing on projects that best align with the Senior Digital Designer & Webflow Developer role.

Challenge Preparation:

• Time Management: If given a design challenge, allocate your time wisely across design, development, and preparation for presentation.
• Clarity of Thought: Clearly articulate your process and decisions during the challenge. Focus on demonstrating your problem-solving abilities and Webflow skill set.
• Stakeholder Perspective: Consider who the audience is for your challenge output and tailor your presentation to address their potential needs and questions.

📝 Enhancement Note: The interview preparation advice is tailored to a role requiring both creative design and technical development skills, with a focus on demonstrating operational efficiency and strategic thinking within the Webflow platform.

📌 Application Steps

To apply for this Senior Digital Designer & Webflow Developer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Tailor your resume and portfolio to prominently feature your most relevant Webflow projects, design system experience, and quantifiable achievements in digital design and development.
• Resume Optimization: Ensure your resume clearly highlights your 5+ years of experience, proficiency in Figma and Webflow, and any experience with custom code, accessibility, and CMS management, using keywords from the job description.
• Interview Preparation: Practice articulating your process for building and managing Webflow sites and design systems, preparing specific examples from your portfolio for common interview questions.
• Company Research: Familiarize yourself with Prove's products, services, and recent company news to understand their market position and how your role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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