Senior Designer / AI Creative Designer - Beauty & Packaging (European Focus)

📍 Job Overview

Job Title: Senior Designer / AI Creative Designer - Beauty & Packaging (European Focus) Company: Li & Fung Location: Hong Kong Job Type: Full-Time Category: Creative & Design / Product Design Date Posted: 2025-11-12 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Spearhead innovative product design initiatives, with a specific emphasis on the beauty and packaging sectors, aligning with European styling sensibilities.
• Drive the end-to-end design process, from conceptualization and ideation through to final product development and delivery, ensuring a seamless workflow.
• Champion the integration of Artificial Intelligence (AI) and advanced design tools within the creative process to enhance efficiency and product innovation.
• Collaborate closely with cross-functional teams, including product development, marketing, and sourcing, to ensure design strategies are aligned with business objectives and market demands.
• Serve as a key contributor in translating market trends, client preferences, and emerging technologies into compelling and commercially viable design solutions.

📝 Enhancement Note: The "AI Creative Designer" in the title suggests a forward-thinking approach to design, implying the use of AI-powered tools for ideation, rendering, or optimization. The "European Focus" indicates a need for a specific aesthetic understanding and market awareness relevant to European beauty consumers and brands. This role is positioned as a senior contributor, expected to lead projects and influence design direction.

📈 Primary Responsibilities

• Conceptualize and develop captivating, innovative, and aesthetically refined product designs for beauty and packaging, with a strong understanding of European design trends and consumer preferences.
• Lead and manage multiple design projects concurrently, ensuring adherence to timelines, budgets, and quality standards from initial brief to final production-ready assets.
• Collaborate effectively with internal teams (e.g., R&D, Marketing, Sales, Sourcing) and external partners (e.g., manufacturers, suppliers) to translate design concepts into feasible and high-quality products.
• Utilize advanced design software, including but not limited to Adobe Creative Suite, Blender, ZBrush, SolidWorks, KeyShot, and Rhino, to create detailed 3D models, renderings, and technical specifications.
• Conduct thorough market research and trend analysis within the beauty packaging industry, particularly focusing on European markets, to inform design decisions and identify new opportunities for innovation.
• Present design concepts, proposals, and final deliverables to internal stakeholders and clients, articulating design rationale and incorporating feedback to refine and enhance the designs.
• Stay abreast of emerging technologies, including AI-driven design tools and advanced manufacturing techniques, and evaluate their potential application to improve design processes and outcomes.
• Mentor and guide junior designers, fostering a collaborative and innovative design environment, and contributing to the overall growth of the design team.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership, technical proficiency, and strategic market understanding. The emphasis on "Agility in Action" and "Project Management" points to a need for efficient workflow and adaptability in a fast-paced environment common in the beauty industry.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Product Design, Industrial Design, Graphic Design, or a closely related creative discipline. Experience: Minimum of 5 years of professional experience in product design; candidates with less experience will be considered for a Designer role. Specific experience in beauty packaging design is highly valued.

Required Skills:

• Demonstrated mastery of 3D design software such as Blender, ZBrush, SolidWorks, KeyShot, and Rhino.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design and visual communication.
• A strong portfolio showcasing a deep understanding of European styling aesthetics and exemplary product design work, particularly in the beauty and packaging sectors.
• Proven ability to conduct comprehensive market research and trend analysis, translating insights into actionable design strategies.
• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate design concepts effectively to diverse audiences.
• Strong project management capabilities, including the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in English, both written and verbal, for clear communication with international teams and clients.

Preferred Skills:

• Experience with AI-powered design tools or a demonstrated interest in leveraging AI for creative output.
• Knowledge of manufacturing processes and materials relevant to beauty packaging.
• Familiarity with Cantonese and Mandarin for enhanced communication within a diverse team and client base.
• Experience in a fast-paced, agency, or corporate design environment within the beauty or consumer goods sector.

📝 Enhancement Note: The extensive list of required software (Blender, ZBrush, SolidWorks, KeyShot, Rhino) in addition to Adobe Creative Suite indicates a need for highly technical and versatile designers capable of handling complex 3D modeling and rendering for packaging. The preference for AI tool experience aligns with the "AI Creative Designer" aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 5-7 diverse projects, with a strong emphasis on beauty and packaging design.
• Projects must clearly demonstrate a European styling sensibility, including awareness of color palettes, form language, and material choices relevant to the European market.
• Include detailed case studies for at least 2-3 projects, outlining the design process from initial brief to final concept, highlighting problem-solving approaches and design rationale.
• Visualizations should include high-quality 3D renders, mock-ups, and potentially CAD models, demonstrating proficiency with specified design software.
• Demonstrate an understanding of the product lifecycle and how design considerations impact manufacturing, cost, and marketability.

Process Documentation:

• Portfolio should include examples of how design concepts were translated into technical specifications or guidelines for production.
• Evidence of collaboration and feedback integration throughout the design process, demonstrating an agile and responsive approach.
• Showcase experience in adapting designs based on market research, trend analysis, and client feedback.

📝 Enhancement Note: The emphasis on a "strong portfolio that highlights European styling sensibility" is a critical requirement. Candidates should curate their portfolios to specifically showcase projects that align with this aesthetic, rather than general product design work. Including case studies that detail the problem-solving and innovation aspects of their designs will be crucial.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this Senior Designer role in Hong Kong is HK$40,000 - HK$65,000 per month, depending on experience and qualifications. This range is based on industry benchmarks for senior-level design professionals in Hong Kong, considering the specialized nature of beauty packaging and the requirement for European design expertise.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Paid time off, including annual leave, sick leave, and public holidays.
• Opportunities for professional development, including training, workshops, and potential for attending industry conferences.
• Retirement savings plan (e.g., MPF contributions).
• Employee Assistance Program (EAP) for confidential counseling and support.
• Potential for performance-based bonuses and incentives.

Working Hours: Standard working hours are typically 40 hours per week, Monday to Friday. Some flexibility may be required to meet project deadlines or accommodate cross-functional team needs.

📝 Enhancement Note: Salary is estimated based on industry standards for Senior Designers in Hong Kong with 5-10 years of experience, particularly in specialized fields like beauty packaging. The provided range is a guideline; actual compensation will be determined by the candidate's specific experience, skills, and the company's compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Li & Fung operates within the global supply chain and logistics industry, with a significant focus on sourcing, manufacturing, and distribution for consumer goods, including apparel, lifestyle, and beauty products. Meiyume, an integral part of Li & Fung, specifically focuses on beauty solutions. Company Size: Li & Fung is a large, multinational corporation with a global presence, employing tens of thousands of people. Meiyume, as a division, likely operates with a substantial team size across various functions. Founded: Li & Fung was founded in 1906, indicating a long-standing history and established presence in global trade and supply chain management. Meiyume is its specialized beauty division.

Team Structure:

• The design team is likely part of Meiyume's creative services or product development division. It will consist of designers with various specializations, potentially including graphic designers, 3D modelers, and packaging specialists.
• The Senior Designer will report to a Design Manager or Creative Director, working closely with project managers, R&D specialists, marketing teams, and sourcing/production teams.
• Collaboration is key, with frequent interaction with international teams, given Li & Fung's global footprint and the "European Focus" of this role.

Methodology:

• Design processes are expected to be data-informed, leveraging market research and consumer insights to guide creative output.
• Workflow optimization is crucial, driven by the need for efficiency in a large-scale supply chain environment, likely involving Agile or similar project management methodologies.
• Emphasis on innovation and leveraging new technologies, such as AI, to enhance design and product development capabilities.

Company Website: https://www.lifung.com/, https://meiyume.com/

📝 Enhancement Note: Understanding Li & Fung's scale and Meiyume's specialized role in beauty is crucial. The company culture likely emphasizes efficiency, global collaboration, and innovation within a structured supply chain framework. The "Empower Beauty for A Sustainable Future" slogan suggests a commitment to responsible and forward-thinking practices.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Designer position, indicating a mid-to-senior level of experience. It signifies a step beyond junior or mid-level designer roles, requiring independent project leadership, advanced technical skills, and strategic input into design direction. Reporting Structure: The Senior Designer will likely report to a Design Manager or Head of Creative for the Meiyume division. They will work collaboratively with cross-functional teams, including product development, marketing, and operations/sourcing. Operations Impact: The Senior Designer's impact is directly tied to creating successful beauty packaging designs that resonate with European consumers, drive brand appeal, and meet commercial objectives. This includes influencing product aesthetics, marketability, and brand perception, ultimately contributing to sales and market share.

Growth Opportunities:

• Leadership: Potential to advance into a Design Manager or Creative Director role, leading larger teams and strategic design initiatives.
• Specialization: Opportunity to deepen expertise in specific areas like AI-driven design, sustainable packaging, or particular beauty product categories.
• Global Exposure: Possibility to work on projects for diverse international markets and collaborate with global design and business teams.
• Skill Development: Access to training and resources to stay updated on the latest design software, AI technologies, and industry trends.

📝 Enhancement Note: The role offers a clear path for growth from Senior Designer to leadership positions. The emphasis on AI and European markets provides opportunities for specialization within a large, established organization.

🌐 Work Environment

Office Type: The role is based on-site in Hong Kong, suggesting a professional office environment within Li & Fung's or Meiyume's corporate facilities. Office Location(s): Hong Kong, a major international business hub, offering a dynamic work environment.

Workspace Context:

• A collaborative office setting designed to foster creativity and teamwork among design professionals and cross-functional departments.
• Access to state-of-the-art design software and hardware is expected, including high-performance workstations and potentially specialized rendering equipment.
• Opportunities for regular interaction with colleagues, team leads, and stakeholders to facilitate idea exchange and project alignment.

Work Schedule: The standard 40-hour work week is typical, but the fast-paced nature of the beauty industry and the project-driven environment may occasionally require overtime or flexible scheduling to meet critical deadlines.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, brainstorming, and direct team interaction, which are often vital in creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, especially the European styling and design software proficiency.
• Technical Interview: A discussion focused on design software proficiency, technical skills, and understanding of design principles. Expect to be quizzed on specific tools like Blender, ZBrush, SolidWorks, KeyShot, and Rhino.
• Portfolio Presentation: A dedicated session where you will present your portfolio, walking through selected projects, explaining your design process, rationale, and how you addressed challenges. Be prepared to discuss your understanding of European aesthetics and AI applications.
• Cross-Functional/Behavioral Interview: Interviews with hiring managers and potential collaborators from other departments (e.g., Marketing, Product Development) to assess communication, collaboration, problem-solving skills, and cultural fit.
• Final Interview: May involve senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that strongly demonstrate your European styling sensibility and expertise in beauty packaging. If AI was used, highlight its role.
• Tell a Story: For each project, clearly articulate the brief, your design process, the challenges faced, your solutions, and the final outcome. Quantify impact where possible (e.g., "design contributed to X% increase in market share").
• Showcase Technical Prowess: Ensure your renders are high-quality and demonstrate your command of the specified 3D software.
• Highlight Collaboration: Include examples or descriptions of how you worked with teams and incorporated feedback.
• Address AI: If you have AI experience, dedicate a section or specific projects to showcase its application in your design workflow.

Challenge Preparation:

• Be ready for a design challenge that might involve conceptualizing packaging for a new beauty product with a European target audience.
• Practice articulating your design process clearly and concisely, focusing on innovation, market relevance, and technical feasibility.
• Prepare to discuss current trends in beauty packaging and how AI could be leveraged to address specific design problems or opportunities.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and technical skills. Candidates should prepare to demonstrate not just creative talent but also a deep understanding of industry tools and market aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• 3D Modeling & Rendering: Blender, ZBrush, SolidWorks, KeyShot, Rhino – essential for creating detailed product models, realistic renderings, and technical documentation.
• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign) – critical for visual ideation, graphic elements, and presentation materials.
• AI Design Tools: Potentially tools like Midjourney, Stable Diffusion, or specialized AI-powered CAD software – for ideation, concept generation, and enhancing design workflows.

Analytics & Reporting: While not directly a "design" tool, understanding how design impacts sales and market performance might require familiarity with analytics dashboards or reporting tools used by marketing and sales teams to track product success.

CRM & Automation: Less directly relevant to the design role itself, but understanding how designs are managed and tracked through product development lifecycles might involve familiarity with project management or PLM (Product Lifecycle Management) systems.

📝 Enhancement Note: Proficiency in the listed 3D software is non-negotiable and forms the core technical requirement. The mention of AI suggests a need for designers who are either experienced with AI tools or are quick learners eager to adopt them.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create novel and impactful designs that push boundaries in the beauty packaging sector.
• Quality: A commitment to high standards in design execution, technical accuracy, and final product aesthetics.
• Collaboration: Fostering a team-oriented environment where ideas are shared freely and cross-functional partnerships are valued.
• Customer Focus: Designing with a deep understanding of consumer needs, market trends, and client objectives, particularly within the European context.
• Efficiency: Optimizing design processes and workflows to ensure timely and cost-effective project delivery.

Collaboration Style:

• Emphasis on open communication and feedback loops between designers, project managers, and other departments.
• A proactive approach to problem-solving, working together to overcome design and production challenges.
• Knowledge sharing and continuous learning to stay ahead in a dynamic industry.

📝 Enhancement Note: The company values, particularly "Innovation" and "Customer Focus," should be reflected in how candidates present their work and discuss their design philosophy. Highlighting adaptability and a collaborative spirit will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively translating innovative design concepts into manufacturable, cost-effective solutions that meet market demands and regulatory requirements.
• Navigating Diverse Aesthetics: Catering to specific European market preferences while potentially managing diverse client briefs within the beauty sector.
• Integrating AI Seamlessly: Exploring and implementing AI tools in a way that genuinely enhances the design process without compromising creative control or quality.
• Fast-Paced Environment: Adapting to rapid trend cycles and demanding project timelines common in the beauty industry.

Learning & Development Opportunities:

• AI Design Workshops: Training on emerging AI tools and their application in creative fields.
• Industry Conferences: Opportunities to attend leading design and beauty industry events (e.g., Packaging Innovation, beauty trade shows) to network and learn about new trends.
• Cross-Functional Exposure: Gaining deeper insights into marketing, product development, and supply chain operations to inform design decisions.
• Mentorship Programs: Guidance from senior design leaders within Li & Fung/Meiyume.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges and leverage learning opportunities. Demonstrating a proactive mindset towards embracing new technologies like AI will be a significant advantage.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a beauty packaging concept for the European market. How do you ensure it aligns with local trends and consumer preferences?" (Focus on research, ideation, and aesthetic considerations.)
• "How would you leverage AI tools in a design project for beauty packaging? Provide a specific example of how AI could enhance efficiency or creativity." (Prepare a hypothetical scenario or a past experience.)
• "Walk us through a challenging project where you had to balance creative vision with technical or budget constraints. How did you resolve it?" (Highlight problem-solving and negotiation skills.)

Company & Culture Questions:

• "What do you know about Li & Fung and Meiyume's role in the beauty industry? How do you see your design skills contributing to our mission?" (Research company values, sustainability focus, and market position.)
• "How do you approach collaboration with cross-functional teams, such as marketing and product development, to ensure design success?" (Emphasize communication and teamwork.)
• "How do you stay updated on the latest design trends, especially within European beauty packaging?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your design philosophy and expertise. Then, delve into 2-3 key projects, detailing the problem, your process, solutions, and outcomes.
• Focus: Emphasize your understanding of European aesthetics, proficiency with the listed design software, and any experience with AI. Quantify results whenever possible.
• Engagement: Be prepared for in-depth questions about your design choices, technical approaches, and how you handle feedback. Make it a two-way conversation.

📝 Enhancement Note: Candidates should prepare specific examples that align with the "European Focus" and "AI Creative Designer" aspects of the role. Practicing the portfolio walkthrough is essential for a smooth and impactful presentation.

📌 Application Steps

To apply for this Senior Designer / AI Creative Designer position:

• Submit your application through the provided Workday link.
• Portfolio Customization: Ensure your submitted portfolio prominently features your best beauty and packaging design work, with a clear emphasis on European styling. Tailor your presentation to highlight your proficiency with specific software like Blender, ZBrush, SolidWorks, KeyShot, and Rhino.
• Resume Optimization: Update your resume to clearly list all relevant design software proficiencies and highlight experience in the beauty packaging sector. Use keywords from the job description, such as "European styling," "AI Creative," and specific software names.
• Interview Preparation: Thoroughly research Li & Fung and Meiyume, understanding their market position, values, and recent innovations. Prepare to discuss specific design projects in detail, focusing on your process, problem-solving, and the impact of your work.
• AI Integration Discussion: Be ready to articulate your understanding of AI's role in design and how you can leverage it in this position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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