(Senior) Creative Designer (m/w/d) - Organic Social

📍 Job Overview

Job Title: Senior Creative Designer (m/w/d) - Organic Social Company: Mawave Marketing GmbH Location: München, Bavaria, Germany Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: June 23, 2025 Experience Level: Senior (4-6 years) Remote Status: Hybrid

🚀 Role Summary

• Design and execute organic creative campaigns across key social media platforms, focusing on impactful video and static content for high-growth brands.
• Develop compelling and trend-aligned creative copy and visual assets that enhance brand presence and engagement within the social media landscape.
• Leverage advanced skills in visual research, idea generation, and storytelling to create persuasive pitch decks and client-facing materials.
• Drive continuous improvement of creative assets by analyzing performance data and iterating on designs to optimize campaign outcomes.
• Collaborate effectively within a dynamic agency environment to deliver innovative solutions for a diverse client portfolio.

📝 Enhancement Note: While the job title is Creative Designer, the focus on organic social media, campaign execution, performance-driven results, and collaboration with media buying experts strongly places this role within the broader Marketing Operations or specifically Creative Operations function, emphasizing the strategic and data-informed execution of creative content.

📈 Primary Responsibilities

• Conceptualize and produce organic creative campaigns for social media channels, including video editing (Premiere Pro) and static content creation (Photoshop).
• Develop engaging and on-brand creative copy for organic social media posts, aligning with campaign objectives and target audience personas.
• Conduct thorough visual research and lead creative brainstorming sessions to generate innovative campaign ideas for prominent clients.
• Oversee and contribute to shooting preparations, providing creative direction and support to ensure high-quality visual assets.
• Craft compelling visual narratives and storytelling elements within designs and pitch presentations to effectively communicate client strategies and campaign proposals.
• Analyze campaign performance metrics from organic social channels to inform design iterations and optimize creative asset effectiveness.
• Support the development and refinement of visual styles and brand guidelines for various client accounts, ensuring consistency and impact across all organic social content.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, typical of a Senior Creative Designer role within a performance-focused marketing agency. The emphasis on "performance-driven results" suggests the need for analytical thinking and a data-informed approach to creative development, aligning with operations principles of optimization and efficiency.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically preferred for this level of role, though equivalent professional experience will be strongly considered.

Experience: Minimum of 4-6 years of professional experience in social media content creation, graphic design, and video editing, with a strong preference for agency-side experience. Proven track record of developing and executing successful organic social media campaigns.

Required Skills:

• Expertise in core Adobe Creative Cloud applications, specifically Premiere Pro, Photoshop, and After Effects.
• Proven ability to create engaging video content and static visuals for social media platforms (e.g., Instagram Reels, TikTok, Stories).
• Strong understanding of current social media trends, platform best practices, and organic content strategies.
• Excellent creative copywriting skills with a knack for crafting concise and impactful social media messaging.
• Experience with visual research and concept development for creative campaigns.
• Demonstrated ability to work independently, manage multiple projects simultaneously, and maintain a proactive, hands-on approach.
• Fluency in German (C1 level) and proficiency in English (B2 level), both written and spoken.

Preferred Skills:

• Prior experience in an agency environment, working with diverse clients.
• Experience with shooting direction or direct shooting experience.
• Familiarity with social media analytics tools to inform creative decisions.
• Portfolio showcasing a strong understanding of brand storytelling and visual communication across various social media formats.

📝 Enhancement Note: The requirement for 4-6 years of experience and proficiency in specific Creative Cloud applications positions this as a senior role. The emphasis on social media trends and organic content suggests a need for continuous learning and adaptation, a key trait in operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong grasp of organic social media content creation, including a range of video edits, static graphics, and copywriting examples.
• Case studies that clearly articulate the creative process, from initial concept and research through to final execution and performance outcomes.
• Examples showcasing the ability to translate client briefs and performance data into visually compelling and effective social media assets.
• Evidence of storytelling capabilities through design and presentation materials, highlighting how creative concepts were developed and pitched.
• Demonstrations of adaptability and iterative design processes, showing how feedback and performance metrics were used to refine creative work.

Process Documentation:

• Showcase examples of workflow management for creative projects, including how tasks are organized, deadlines are met, and collaboration is facilitated.
• Provide insights into how visual research and trend analysis are integrated into the creative development process.
• Illustrate how performance data from organic social campaigns is utilized to inform iterative design improvements and future campaign strategies.

📝 Enhancement Note: A strong portfolio is crucial for creative operations roles. The emphasis on "performance-driven results" and "weiterentwicklung der Designs auf Basis von performance-getriebenen Ergebnissen" indicates a need for candidates to demonstrate not just creative output but also the impact and optimization of that output, aligning with operations' focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Senior Creative Designers with 4-6 years of experience in Munich, Germany, the estimated salary range is €50,000 - €65,000 per annum. This estimate considers the cost of living in Munich, the agency's market position as a "leading Social-Media-Outcomes-Agentur," and the required skill set.

Benefits:

• Great Team Spirit & Collegial Atmosphere: Fosters a collaborative and supportive work environment, crucial for creative operations.
• Flexible Working Hours & Homeoffice: Offers adaptability in managing workload and personal life, enabling focused work periods.
• 30 Days Vacation Per Year: Provides ample time for rest and rejuvenation, essential for maintaining creativity and preventing burnout in demanding roles.
• Workation: Up to 3 months per year remote work from EU countries enhances flexibility and offers new perspectives, beneficial for creative inspiration.
• Sachbezug or EGYM Wellpass: Provides a lifestyle benefit, allowing for personal shopping or access to a wide range of sports and wellness activities, contributing to employee well-being.
• Tax-Free Meal Allowance: A daily allowance of €7.50 contributes to daily expenses, a tangible financial perk.
• Mobility Allowance: A €32 monthly contribution for public transport supports commuting and sustainable travel.
• Mental Health Support via nilo.health: Access to mental health resources demonstrates a commitment to employee well-being, important for demanding creative roles.
• Team & After Work Events: Regular social gatherings promote team cohesion and a positive company culture.
• Modern Office in Munich: A well-equipped, bright office space with city views and good transport links provides a comfortable and accessible work environment.
• MacBook: Provision of a personal MacBook for work ensures access to necessary tools and technology.

Working Hours: The role is based on a 40-hour work week, with flexible working hours and the option for home office, allowing for efficient scheduling of creative tasks and project collaboration.

📝 Enhancement Note: The benefits package is comprehensive and highlights a company culture that values employee well-being and flexibility, important considerations for attracting and retaining talent in creative operations roles. The salary estimate is based on general market data for similar roles in Germany and specifically Munich.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising, specifically focusing on Social Media Outcomes. Mawave Marketing GmbH positions itself as the leading agency in the DACH region for this specialized niche, indicating a strong market presence and a focus on measurable results driven by social media strategies. Company Size: Over 150 experts, indicating a medium-to-large sized agency with established processes and a diverse range of client projects. This size suggests opportunities for specialization and cross-functional collaboration. Founded: Not explicitly stated, but its positioning as a "leading" agency implies a significant operational history and established client base.

Team Structure:

• The team comprises over 150 experts, suggesting a departmentalized structure with specialized teams for Media Buying, Content Creation & Production, and Creator Marketing.
• The Creative Designer role likely sits within the Content Creation & Production team, working closely with Media Buying for performance insights and Creator Marketing for campaign integration.
• Reporting lines are likely to be to a Creative Director or Head of Content, with close collaboration across different functional teams.

Methodology:

• Data Analysis & Insights: The agency's core offering is "Social-Media-Outcomes," implying a strong reliance on data analytics to measure campaign performance and drive client growth. This necessitates a data-informed approach to creative development.
• Workflow Planning & Optimization: With a focus on efficiency and outcomes, the agency likely employs structured workflows for project management, client communication, and creative production to ensure timely delivery and high quality.
• Automation & Efficiency Practices: While not explicitly stated for the creative role, an agency focused on outcomes would likely leverage automation tools where possible to streamline processes, allowing creative teams to focus on strategic ideation and execution.

Company Website: https://mawave-marketing-gmbh.jobs.personio.de/job/1397257

📝 Enhancement Note: The company culture is described as having "great team spirit" and "flat hierarchies," suggesting an agile and collaborative environment. The focus on "high professionalism & exciting projects" indicates a results-oriented culture that values expertise and innovation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Creative Designer position, implying a level of autonomy, project ownership, and the expectation to mentor or guide junior team members. It signifies a professional who can independently manage complex creative tasks and contribute to strategic campaign development.

Reporting Structure: The Senior Creative Designer likely reports to a Creative Lead or Head of Content within the Content Creation & Production department. They will collaborate extensively with Media Buyers to understand campaign performance and with Creator Managers to align creative with influencer strategies.

Operations Impact: The role has a direct impact on client success by creating engaging organic social media content that drives brand awareness, engagement, and ultimately, business outcomes. By iterating on designs based on performance data, the designer contributes to the optimization of marketing spend and the achievement of client KPIs.

Growth Opportunities:

• Operations Skill Advancement: Potential to specialize further in specific social media platforms, video production techniques, or data-driven creative optimization.
• Leadership Potential: Opportunities to lead creative projects, mentor junior designers, and eventually move into a Creative Lead or Art Director role.
• Cross-Functional Learning: Exposure to media buying strategies and creator marketing provides a holistic understanding of social media campaign management, opening doors to broader roles within marketing operations.
• Agency Growth: As a leading agency, there are likely opportunities to grow with the company, taking on larger clients and more strategic creative responsibilities.

📝 Enhancement Note: The "Senior" title and the agency's focus on "outcomes" suggest that career progression will be tied to demonstrable impact and the ability to contribute to client success through creative strategy and execution.

🌐 Work Environment

Office Type: The company offers a "Modern, bright office in Munich with a view over the city and good public transport connections." This suggests a professional, well-equipped, and inspiring workspace that supports creative collaboration.

Office Location(s): Moosacher Str. 70, 80809 München, Bavaria, Germany. This location is specified, and the mention of "good public transport connection" is a key factor for employees commuting.

Workspace Context:

• Collaborative Environment: The emphasis on "team spirit," "flat hierarchies," and "fun" alongside "high professionalism" indicates a workplace that encourages open communication, idea sharing, and teamwork.
• Tools and Technology: Employees are provided with their own MacBook, ensuring access to necessary hardware for creative work. Proficiency in Adobe Creative Cloud is expected, implying a standard technical setup for creative professionals.
• Interaction Opportunities: Regular team events, after-work gatherings, and the potential for cross-functional project work foster strong relationships and knowledge exchange among team members.

Work Schedule: A standard 40-hour work week is in place, with flexible working hours and the possibility of home office, allowing for a balance between in-office collaboration and focused remote work.

📝 Enhancement Note: The hybrid work model, combined with a modern office environment and strong team culture, suggests a workplace that balances collaborative synergy with individual productivity needs, ideal for creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or Recruiter call to assess basic qualifications, cultural fit, and interest in the role.
• Creative Assessment/Portfolio Review: A crucial stage where candidates present their portfolio, discussing their creative process, campaign strategies, and the impact of their work. Be prepared to discuss specific projects in detail.
• Technical/Skills Interview: May involve a practical creative test or in-depth questions about Adobe Creative Cloud proficiency and social media best practices.
• Team/Hiring Manager Interview: Discussion with the hiring manager and potential team members to evaluate technical skills, creative vision, problem-solving abilities, and cultural alignment.
• Final Interview: Potentially with senior leadership to discuss strategic contributions and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in organic social media content creation, video editing, and graphic design.
• Highlight Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used, your specific contributions, and most importantly, the results or impact achieved (e.g., engagement rates, follower growth, creative optimization).
• Showcase Versatility: Include examples of both video and static content, as well as different creative styles and campaign approaches.
• Tell a Story: Frame your portfolio presentation as a narrative, guiding the interviewer through your creative journey and problem-solving methodologies.
• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your understanding of social media trends, and how you measure creative success.

Challenge Preparation:

• Creative Test: Be prepared for a short creative task, such as designing a social media post or editing a short video clip based on a provided brief. Focus on speed, creativity, and adherence to brand guidelines.
• Case Study Discussion: If a case study is provided, analyze the brief thoroughly, outline your strategic approach to creative development, and be ready to present your proposed solutions and rationale.
• Trend Awareness: Stay updated on the latest social media trends and platform features, as you might be asked to discuss how they inform creative strategy.

📝 Enhancement Note: The emphasis on "performance-driven results" in the job description means your portfolio should not just showcase creative output but also demonstrate how your creative decisions led to measurable improvements in campaign performance. This is a key differentiator for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Premiere Pro (video editing), Photoshop (image editing, static design), and After Effects (motion graphics, advanced video editing).
• Social Media Platforms: Deep understanding of Instagram, TikTok, and potentially others, including their content formats, best practices, and ongoing trends.

Analytics & Reporting:

• While not explicitly a primary responsibility, familiarity with social media analytics tools (e.g., native platform insights, potentially third-party tools like Sprout Social, Hootsuite, or Brandwatch) would be beneficial for understanding performance data and informing creative iterations.

CRM & Automation:

• Not directly mentioned for this role, but awareness of how creative content integrates into broader marketing automation workflows could be an advantage.

📝 Enhancement Note: The explicit mention of Premiere Pro, Photoshop, and After Effects highlights the technical requirements. A candidate's ability to leverage these tools efficiently and creatively is paramount, aligning with the operations focus on tool proficiency and workflow optimization.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Mawave's focus on "Social-Media-Outcomes" implies that decisions, including creative ones, are informed by performance data and analytics.
• Efficiency & Optimization: The agency likely values processes that lead to efficient content production and continuous optimization of creative assets for better results.
• Collaboration & Teamwork: With a strong emphasis on "team spirit" and "flat hierarchies," collaboration across departments (Media Buying, Creator Marketing) is essential.
• Innovation & Trend Awareness: Staying ahead of social media trends and applying them creatively is key to delivering impactful campaigns.
• Client Focus: The ultimate goal is to drive growth and outcomes for clients, meaning all creative efforts are geared towards achieving client objectives.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with Media Buyers to understand campaign performance and audience insights, and with Creator Managers to align organic content with creator strategies.
• Feedback Exchange: A culture that encourages constructive feedback and open communication is likely in place, enabling continuous creative improvement.
• Knowledge Sharing: Team members are expected to share insights on trends, new techniques, and best practices to foster collective growth and maintain a high standard of work.

📝 Enhancement Note: The agency's success hinges on its ability to deliver measurable outcomes. Therefore, the team culture likely rewards proactive contribution, data literacy, and a commitment to continuous improvement in creative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Social Media Landscape: Keeping pace with constant changes in algorithms, trends, and platform features requires continuous learning and adaptation.
• Balancing Creativity with Performance Metrics: The need to create visually appealing content while ensuring it drives specific performance outcomes can be a demanding balance.
• Managing Multiple Client Demands: Juggling diverse client needs, brand guidelines, and project timelines requires strong organizational and prioritization skills.
• Iterative Design Based on Data: Translating performance data into actionable creative improvements can be challenging but is crucial for success in this role.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in advanced video editing techniques, motion graphics, or specific social media platform strategies.
• Industry Exposure: Working with a variety of high-growth brands provides exposure to different market dynamics and creative challenges.
• Mentorship: Potential to learn from senior creative leaders and experienced professionals within the agency.
• Skill Diversification: Gaining insights into media buying and creator marketing can broaden understanding of the full social media campaign lifecycle.

📝 Enhancement Note: The role presents an excellent opportunity for a creative professional to develop a deep understanding of performance marketing and how creative strategy directly impacts business results, bridging the gap between creative execution and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach developing a creative strategy for a new organic social media campaign for a DTC brand, considering current TikTok trends and Instagram Reels best practices?" Focus on your process, research methods, and how you'd ensure alignment with client goals.
• Collaboration & Stakeholder Management: "Describe a time you had to collaborate with a media buying team to optimize creative based on performance data. How did you handle differing opinions or priorities?" Emphasize your communication skills and ability to work towards shared objectives.
• Problem-Solving: "Imagine a client's organic social content is not gaining traction. What steps would you take to diagnose the issue and propose creative solutions?" Highlight your analytical approach, understanding of content drivers, and iterative process.

Company & Culture Questions:

• Company Operations: "What do you understand about Mawave's focus on 'Social-Media-Outcomes,' and how do you see your role contributing to that?" Show you've researched their business model and understand the link between creative and results.
• Team Dynamics: "How do you prefer to collaborate with team members from different departments, such as media buyers or account managers?" Discuss your communication style and how you build working relationships.
• Impact Measurement: "How do you measure the success of your creative work in organic social media?" Be ready to discuss key metrics beyond vanity metrics, like engagement rate, view-through rate, or even conversion-driving metrics if applicable to organic.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the client's objective, your creative approach, your specific contributions, the tools used, and conclude with the quantifiable results or learnings.
• Focus on Data Integration: Highlight instances where you used performance data or analytics to inform or refine your creative decisions. This is key for an operations-focused role.
• Demonstrate Process: Be ready to walk through your workflow, from initial brief interpretation and research to final asset delivery and iteration.
• Conciseness is Key: While thoroughness is important, be mindful of time. Practice your presentation to ensure it's impactful and covers the essential points effectively.

📝 Enhancement Note: Preparing to discuss how your creative work directly contributes to business outcomes and demonstrating an understanding of performance metrics will set you apart from candidates who only focus on aesthetic appeal.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Mawave Marketing GmbH job portal.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong organic social media content creation, video editing skills, and a clear understanding of how creative impacts campaign performance. Select examples that showcase your ability to work with fast-growing brands and your grasp of current social media trends.
• Resume Optimization: Ensure your resume clearly articulates your 4-6 years of experience in social media content creation and design. Use keywords from the job description such as "organic social," "video editing," "Photoshop," "Premiere Pro," "After Effects," "copywriting," and "performance-driven results." Quantify your achievements whenever possible.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, the strategic thinking behind your designs, and the results achieved. Prepare to discuss your experience with social media trends and your proficiency with the Adobe Creative Cloud suite.
• Company Research: Familiarize yourself with Mawave Marketing GmbH's services, client portfolio, and their unique "Social-Media-Outcomes" approach. Understand their agency culture and values to demonstrate your alignment and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.