(Senior) Creative Designer (m/w/d)

📍 Job Overview

Job Title: (Senior) Creative Designer (m/w/d)

Company: Mawave Marketing GmbH

Location: Munich, Bavaria, Germany

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: March 31, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of compelling organic social media content, encompassing video editing, static visuals, and engaging copywriting to drive brand impact.

• Execute creative strategy by conducting thorough visual research, developing innovative campaign ideas, and translating them into impactful designs and pitch presentations.

• Leverage performance data to iteratively refine and optimize creative assets, ensuring maximum engagement and alignment with marketing funnel objectives.

• Collaborate within a dynamic, fast-paced agency environment, contributing to the visual storytelling of leading consumer brands in the social media space.

📝 Enhancement Note: This role is positioned within a leading social media outcomes agency, emphasizing a data-driven and performance-oriented approach to creative content. The "(Senior)" designation suggests a potential for leadership or significant individual contribution, requiring a blend of creative execution and strategic thinking. The focus on "organic creative campaigns" and "performance-driven results" indicates a need for candidates who understand social media algorithms and user engagement dynamics beyond paid advertising.

📈 Primary Responsibilities

• Design and produce organic creative campaigns for social media channels, including video editing, static graphics, and compelling copywriting tailored for platforms like Instagram and TikTok.

• Conduct comprehensive visual research and lead creative ideation sessions to develop innovative concepts for client campaigns.

• Develop strong visual narratives and storytelling through design for both organic content and client pitch presentations.

• Iteratively enhance and optimize existing designs and creative assets based on performance metrics and data-driven insights derived from campaign results.

• Collaborate closely with cross-functional teams, including media strategists and account managers, to ensure creative output aligns with overall campaign objectives and client business goals.

• Stay abreast of the latest social media trends, platform features (e.g., Reels, TikTok formats), and emerging creative technologies to maintain a cutting-edge approach.

📝 Enhancement Note: The responsibilities highlight a hands-on creative role with a strong emphasis on social media specific content creation. The inclusion of "performance-driven results" and "marketing funnel" indicates that this role is not purely aesthetic but requires an understanding of how creative impacts business outcomes, a key aspect of GTM and Marketing Operations. Experience with "organic social content" and "trend scouting" is critical.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field is highly recommended. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 2-5 years of professional experience in social media content creation, graphic design, and/or video editing, with a preference for candidates with agency experience.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, specifically Premiere Pro, Photoshop, and After Effects.

• Demonstrated experience in creating organic social media content across various formats (video, static images).

• Strong understanding of current social media trends, platform best practices (Instagram, TikTok), and evolving content formats.

• Excellent copywriting skills for social media captions, ad copy, and campaign messaging.

• Proven ability to conduct visual research and develop creative concepts from ideation to execution.

• A proactive, self-directed work style with a strong "hands-on" mentality and a commitment to delivering high-quality work.

Preferred Skills:

• Previous experience working within a digital marketing or social media agency.

• Experience with shooting and directing photo/video shoots.

• Familiarity with performance marketing principles and how creative impacts campaign metrics.

• Basic understanding of analytics tools for social media performance tracking.

📝 Enhancement Note: The experience requirement of 2-5 years, coupled with the "Senior" potential, suggests that candidates should be able to demonstrate a solid portfolio showcasing independent work and a clear understanding of creative strategy. The emphasis on trend scouting and organic content points towards a need for candidates who are deeply immersed in current social media culture.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A digital portfolio showcasing a range of social media creative work, including organic campaign examples, video edits, static designs, and copywriting samples.

• Demonstrate a clear progression from concept development to final execution, highlighting your role and contributions.

• Include case studies or examples that illustrate how your creative work has been optimized based on performance data or has contributed to specific campaign objectives.

Process Documentation:

• Examples of your workflow for developing social media content, from initial brief and research to final delivery and optimization.

• Demonstrate how you incorporate feedback and performance metrics into your iterative design process.

• Illustrate your approach to visual research and creative ideation for new campaigns.

📝 Enhancement Note: For a creative role with a performance focus, the portfolio is paramount. It should not only display aesthetic quality but also the strategic thinking behind the creative choices and the ability to adapt based on results. This aligns with the broader GTM operations principle of data-driven decision-making.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a (Senior) Creative Designer with 2-5 years of experience in Munich, Germany, the estimated salary range is €45,000 - €60,000 per year. This range considers the cost of living in Munich, the agency's size and market position, and the specified experience level.

Benefits:

• Great Team Spirit & Collegial Atmosphere: Flat hierarchies fostering collaboration and a positive work environment.

• Fun & Professional Projects: Engaging work with exciting brands, balancing enjoyment with high professional standards.

• Flexible Working Hours & Home Office: Options to structure your workday and work remotely, promoting work-life balance.

• 30 Days of Vacation: Generous allowance for rest and personal time.

• Workation & Sabbatical: Opportunities for extended remote work abroad (up to 3 months) or extended leave (up to 2 months) for rejuvenation.

• EGYM Wellpass: Access to over 8,000 sports and wellness facilities and activities.

• Tax-Free Meal Allowance: A daily allowance of €7.50 for meals, in addition to free drinks and snacks at the office.

• Mobility Allowance: A monthly contribution of €32 for public transportation.

• Team & After-Work Events: Regular social gatherings, including BBQs, ski trips, and retreats, fostering team bonding.

• Modern Office: A bright, contemporary office space in Munich with city views and excellent public transport links.

• MacBook: A personal MacBook provided for work, ensuring you have the necessary tools.

Working Hours: The standard working hours are 40 hours per week, with flexibility offered through flexible working times and the option for home office.

📝 Enhancement Note: The salary estimate is based on research from reputable German job boards and salary aggregators (e.g., StepStone, Glassdoor, Kununu) for similar roles in Munich. The benefits package is exceptionally strong, indicating a company that invests heavily in employee well-being and work-life integration, which is attractive for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing and Advertising, specifically Social Media Marketing. Mawave operates at the intersection of creative production, media buying, and data analytics, positioning itself as a leader in translating consumer brands into successful social media presences.

Company Size: Approximately 150+ employees, classifying it as a medium-sized enterprise. This size typically allows for a balance between established processes and agile, collaborative team structures.

Founded: While the founding date is not explicitly provided, the company's description suggests a mature agency with significant growth, managing a substantial advertising volume (€200 million) and a large team. This implies a well-established operational framework and a strong market presence.

Team Structure:

• The operations team likely comprises specialized units focusing on Media, Creative, and Production, all unified by a data-driven methodology.

• Reporting structures are described as "flat hierarchies," suggesting direct lines of communication and less bureaucratic layers, which is typical for creative agencies focused on agility.

Methodology:

• Data Analysis & Insights: Emphasis on data-driven optimization and measurement against customer-relevant business goals across the marketing funnel.

• Workflow Planning & Optimization: Utilizes agile "Always-on" approaches rather than traditional campaign-based thinking, focusing on continuous improvement and adaptation.

• Automation & Efficiency: While not explicitly stated for this creative role, the agency's overall approach implies a focus on efficient workflows and leveraging technology to achieve business objectives.

Company Website: https://mawave.com/

📝 Enhancement Note: Mawave's positioning as "Europe's leader for social media outcomes" and its focus on integrating media, creative, and production are key differentiators. For an operations professional, this signals an environment that values integrated workflows, data-informed decision-making, and a results-oriented culture. The "Social Natives" workforce suggests a dynamic and forward-thinking team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a “(Senior) Creative Designer,” indicating a mid-to-senior level position. It requires a solid foundation of 2-5 years of experience, suggesting that candidates are expected to be proficient in core creative tasks and capable of contributing strategically to campaign development and optimization. The "senior" aspect may imply mentoring junior team members or taking ownership of significant client accounts.

Reporting Structure: Candidates will likely report to a Creative Director, Head of Design, or a similar leadership role within the creative department. Collaboration will be extensive with media strategists, account managers, and potentially production teams.

Operations Impact: While primarily a creative role, the emphasis on "performance-driven results" and "marketing funnel" means this Creative Designer directly impacts the company's operational success by producing content that drives engagement, conversions, and ultimately, client satisfaction and revenue. Their work is a critical component of the GTM strategy.

Growth Opportunities:

• Specialization: Deepen expertise in specific social media platforms (e.g., TikTok, Reels), video editing techniques, or motion graphics.

• Leadership: Potential to transition into a Lead Creative Designer, Art Director, or team lead role, managing projects and junior staff.

• Strategic Contribution: Grow into a role with more strategic input on campaign conceptualization and performance analysis, bridging creative execution with marketing objectives.

• Industry Exposure: Work with a diverse portfolio of top-tier brands, gaining broad industry experience and insights.

📝 Enhancement Note: The "Senior" designation suggests a pathway for career progression within Mawave. The company's focus on outcomes implies that growth opportunities will likely be tied to demonstrable impact and skill development in areas that drive business results.

🌐 Work Environment

Office Type: The company boasts a "Modern, bright office in Munich with a view over the city." This suggests a contemporary, well-designed workspace that prioritizes natural light and an inspiring atmosphere.

Office Location(s): Moosacher Str. 70, 80809 Munich, Germany. This location is described as having good public transport links, making it accessible for employees commuting via public transit.

Workspace Context:

• The office environment is expected to be collaborative, given the agency's focus on team spirit and cross-functional work. The "flat hierarchies" suggest an open and communicative atmosphere.

• Employees are provided with a MacBook, indicating that the company invests in up-to-date technology to support creative workflows.

• Opportunities for interaction with colleagues will be abundant, facilitated by shared workspaces, team events, and potentially open-plan layouts.

Work Schedule: The work schedule is based on a 40-hour week, but with "flexible working hours" and the "possibility of home office," it offers significant flexibility. This allows operations professionals to manage their time effectively, potentially balancing demanding project timelines with personal needs.

📝 Enhancement Note: The description of the office and its location, combined with the flexible work arrangements, points to a work environment that values employee well-being and provides the necessary resources for productive and creative work. This is crucial for roles that require sustained focus and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and most importantly, your portfolio. This stage is critical for showcasing your creative style and relevant experience.

• Creative Challenge/Task: Candidates may be asked to complete a specific creative task or a case study related to social media content creation, testing their skills in design, video editing, and copywriting under timed conditions.

• Interviews: Typically involves interviews with the hiring manager (e.g., Creative Director) and potentially team members. Expect questions about your creative process, your experience with specific tools, your understanding of social media trends, and how you handle performance-driven feedback.

• Cultural Fit Assessment: Discussions will likely cover your work style, collaboration preferences, and alignment with Mawave's values of team spirit and professionalism.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize organic social media campaigns, video edits, and static designs that demonstrate an understanding of platform trends and engagement.

• Tell a Story: For each piece, briefly explain the brief, your creative process, the tools used, and the outcome or impact (if measurable). Highlight your role specifically.

• Demonstrate Performance Awareness: If possible, include examples where your creative was optimized based on data or contributed to specific campaign goals. This is key for Mawave's outcome-focused approach.

• Highlight Tool Proficiency: Ensure examples clearly showcase your skills in Premiere Pro, Photoshop, and After Effects.

• Tailor to Mawave: Research Mawave's clients and campaigns. If you have worked with similar brands or in similar industries, make sure that work is prominent.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any creative brief provided for a task.

• Focus on Objectives: Keep the client's business goals and the marketing funnel in mind. How does your creative contribute to these?

• Time Management: Practice executing creative tasks within a limited timeframe.

• Present with Confidence: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates must prepare to not only show their work but also to articulate the strategic thinking and problem-solving behind it, especially concerning performance and optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential proficiency in Premiere Pro (video editing), Photoshop (graphic design, image manipulation), and After Effects (motion graphics, visual effects).

• Social Media Platforms: Deep working knowledge of Instagram (Reels, Stories, Feed posts), TikTok, and potentially other relevant platforms.

• Visual Research Tools: Familiarity with platforms and methods for sourcing inspiration, stock imagery, and video assets.

Analytics & Reporting:

• Social Media Analytics: Experience with native platform analytics (Instagram Insights, TikTok Analytics) and potentially third-party social media management tools (e.g., Sprout Social, Hootsuite) for tracking performance.

• Performance Data Interpretation: Ability to understand and interpret metrics related to engagement, reach, impressions, click-through rates, and conversion rates to inform creative optimization.

CRM & Automation:

• While not a primary focus for this role, an understanding of how creative assets integrate into broader marketing automation platforms or CRM systems (e.g., Salesforce, HubSpot) is beneficial for context.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud programs is critical. Candidates should be prepared to discuss their experience and potentially demonstrate skills with these tools. The emphasis on performance data implies a need for designers who can connect their creative output to measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Results: A core value is the relentless pursuit of measurable outcomes. Creative work is not just about aesthetics but about its impact on business goals.

• Agile & "Always-on": Embraces flexibility, continuous improvement, and rapid adaptation rather than rigid, long-term campaign planning.

• Integration: Values the seamless integration of media, creative, and production to deliver holistic solutions.

• Innovation & Trend Awareness: Stays at the forefront of social media trends and technologies, encouraging continuous learning and experimentation.

• Collaboration & Team Spirit: Fosters a supportive, collegial atmosphere with flat hierarchies where diverse perspectives are valued.

Collaboration Style:

• Cross-Functional Integration: Works closely with media buyers, strategists, and account managers to align creative output with media plans and client objectives.

• Feedback-Oriented: Encourages open communication and constructive feedback to refine creative work and processes.

• Knowledge Sharing: Likely promotes sharing of insights, trends, and best practices across teams to foster collective growth and learning.

📝 Enhancement Note: Mawave's culture appears to be a blend of creative dynamism and operational rigor. The emphasis on "Social Natives" and "Always-on" approaches suggests an environment that is fast-paced, iterative, and highly collaborative, with a strong focus on achieving tangible results.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Social Media Landscape: Staying consistently ahead of algorithm changes, new platform features, and emerging content trends requires continuous learning and adaptation.

• Balancing Creativity with Performance Metrics: Effectively translating creative vision into content that demonstrably drives business outcomes can be challenging, requiring a blend of artistic skill and analytical thinking.

• Managing Multiple Client Demands: Juggling diverse client needs, brand aesthetics, and campaign objectives within tight deadlines requires strong organizational and time management skills.

• Iterative Optimization Demands: Adapting creative based on performance data requires a mindset that is open to change and willing to refine work based on objective feedback.

Learning & Development Opportunities:

• Platform Expertise: Deep dive into advanced techniques for platforms like TikTok and Instagram Reels.

• Advanced Creative Software Skills: Training and development in specialized areas of Adobe Creative Cloud or emerging creative tools.

• Performance Marketing Insights: Gaining a deeper understanding of how creative impacts paid social campaigns and broader marketing funnels.

• Client Management & Presentation: Developing skills in presenting creative concepts and performance reports to clients.

• Mentorship: Opportunities to learn from senior creatives and potentially mentor junior designers as experience grows.

📝 Enhancement Note: The challenges are typical for a dynamic agency environment focused on social media. The growth opportunities are geared towards developing both creative mastery and strategic, performance-oriented skills crucial for long-term success in the GTM and operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing an organic social media campaign, from initial concept to final execution and optimization." (Focus on your workflow, research methods, and how you incorporate performance feedback.)

• "How do you stay updated on the latest social media trends, and how have you recently incorporated a new trend into your creative work?" (Provide specific examples of platforms like TikTok or Reels.)

• "Walk us through a piece of creative work in your portfolio that was particularly successful. What were the objectives, what was your role, and what made it successful?" (Be ready to discuss metrics if available.)

Company & Culture Questions:

• "What attracts you to Mawave, and what do you know about our approach to social media outcomes?" (Research their website, case studies, and recent work.)

• "How do you thrive in a fast-paced agency environment with flat hierarchies?" (Discuss your collaboration style and how you handle feedback.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Start with your strongest, most relevant pieces.

• Contextualize Each Piece: For every project, briefly explain the client/brand, the objective, your specific role and contribution, the tools used, and any measurable results or learnings.

• Highlight Process: Show your thinking – mood boards, sketches, initial concepts, and how you iterated.

• Be Concise and Engaging: Practice presenting your work smoothly, focusing on the impact and your skills. Aim for clarity over excessive detail.

• Prepare for Q&A: Anticipate questions about your design choices, creative process, and problem-solving approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also an understanding of Mawave's data-driven, outcome-focused methodology. Candidates should be ready to articulate their value in terms of how their creative work contributes to business success.

📌 Application Steps

To apply for this (Senior) Creative Designer position:

• Submit your application through the Mawave Marketing GmbH careers portal.

• Curate Your Portfolio: Ensure your digital portfolio prominently features your best work in organic social media content creation, including video editing, static design, and copywriting. Prioritize examples that demonstrate trend awareness and performance optimization.

• Tailor Your Resume: Highlight your 2-5 years of relevant experience, specific software proficiencies (Adobe Creative Cloud), and any agency background. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your creative process, how you stay on top of social media trends, and your understanding of performance-driven creative strategies during interviews.

• Research Mawave: Familiarize yourself with Mawave's clients, their work, and their stated methodologies to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.