Senior Creative Designer @WMA

📍 Job Overview

Job Title: Senior Creative Designer @WMA
Company: Kilo Health
Location: Vilnius, Lithuania; Kaunas, Lithuania
Job Type: FULL_TIME
Category: Creative Operations / Marketing Operations
Date Posted: 2025-09-10
Experience Level: 3+ Years
Remote Status: Hybrid (Vilnius), Hybrid/Remote (Kaunas)

🚀 Role Summary

• This role is crucial for driving performance marketing success through compelling visual and video content.
• The Senior Creative Designer will be responsible for conceptualizing, designing, and delivering high-impact creative assets for social media advertising campaigns.
• A key focus will be on leveraging data analytics and performance metrics to iteratively optimize creative strategies and improve Return on Ad Spend (ROAS).
• Collaboration with cross-functional teams, including marketing, video editors, and animators, is essential for seamless execution and impactful campaign delivery.

📝 Enhancement Note: While the title is "Senior Creative Designer," the core responsibilities and expected outcomes strongly align with a performance marketing or GTM operations function, specifically focusing on creative operations and optimization. The emphasis on data-driven decision-making, ROAS, CPA, and CTR indicates a role that bridges creative execution with measurable business impact, a hallmark of effective operations.

📈 Primary Responsibilities

• Design and deliver high-performing multimedia graphics, videos, and comprehensive marketing materials that directly align with brand guidelines and critical performance objectives.
• Spearhead the creative process from initial concept development through to final delivery, ensuring all outputs meet stringent quality standards and maintain brand integrity.
• Develop and continuously optimize engaging social media ad creatives, with a specialized focus on maximizing effectiveness on platforms such as Meta and TikTok.
• Utilize performance testing data and analytics to refine designs, enhance user engagement, and significantly improve key performance metrics including ROAS, CPA, and CTR.
• Conduct thorough competitor research and stay abreast of emerging trends in digital marketing and social media to inform creative strategies and maintain a competitive edge.
• Craft and tailor ad copy, compelling headlines, and strong Calls to Action (CTAs) to resonate deeply with target audiences and capitalize on platform-specific opportunities.
• Collaborate closely with a team of designers, video editors, animators, and other creative professionals to translate impactful briefs into actionable creative plans.
• Proactively integrate and leverage the latest AI tools to enhance creative output, boost efficiency, and foster innovation within the design process.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance analysis, which is typical for senior roles in creative operations or marketing operations focused on paid media. The emphasis on "performance objectives," "testing data," "key performance metrics," and "optimizing creatives" points to a data-driven approach that goes beyond aesthetic appeal to deliver measurable business results.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred, but equivalent practical experience will be strongly considered.

Experience: A minimum of 3 years of professional experience in a creative role, with a significant emphasis on performance-driven marketing campaigns and social media advertising.

Required Skills:

• Proven expertise in motion design with hands-on experience in Adobe After Effects, Photoshop, and Premiere Pro (or comparable industry-standard tools).
• Strong understanding and practical application of performance marketing metrics (ROAS, CPA, CTR) and their impact on creative strategy.
• Demonstrated ability to create and optimize ad creatives specifically for social media platforms, with a preference for experience with TikTok trends and best practices.
• Excellent creative and analytical thinking skills, with a capacity for making data-driven design decisions.
• Proficient in English, with exceptional communication and interpersonal skills for effective collaboration.
• High degree of independence and responsibility, with strong time management and project planning capabilities.
• Hands-on approach to design work, coupled with the ability to collaborate effectively within a team environment.
• Aptitude for staying current with and integrating the latest AI tools into the creative workflow to enhance efficiency and innovation.

Preferred Skills:

• Experience with A/B testing creative variations to identify optimal performing assets.
• Familiarity with ad management platforms (e.g., Meta Ads Manager) for direct creative implementation and monitoring.
• Basic understanding of user experience (UX) principles as they apply to ad creative design.
• Experience in the HealthTech or wellness industry.

📝 Enhancement Note: The required skills emphasize a dual capability in creative execution and analytical reasoning, which is a critical differentiator for operations roles. The mention of specific software like Adobe After Effects, Photoshop, and Premiere, alongside performance metrics like ROAS and CTR, clearly defines the technical and analytical proficiencies expected for this role within a performance-oriented marketing function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 performance-driven marketing campaigns, with a strong emphasis on social media advertising.
• Case studies that clearly detail the creative process, from initial brief and concept development to final execution and measurable results.
• Evidence of iterative design improvements based on data analysis, highlighting specific metrics (e.g., ROAS, CPA, CTR) that were positively impacted.
• Examples of multimedia content, including video ads and animated graphics, demonstrating proficiency in motion design.
• Demonstrations of adaptability in design style to cater to different target audiences and platform nuances (e.g., Meta vs. TikTok).

Process Documentation:

• Ability to articulate and document the end-to-end creative design process, from brief intake to campaign launch and post-campaign analysis.
• Examples of how workflow efficiencies were implemented, potentially through the use of templates, automation tools, or streamlined feedback loops.
• Documentation that illustrates how creative performance data was analyzed and translated into actionable insights for future campaign optimization.

📝 Enhancement Note: For a role focused on creative operations and performance marketing, a portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate a strategic, data-informed approach to creative development and optimization, directly linking creative output to business outcomes like ROAS and CPA.

💵 Compensation & Benefits

Salary Range: Gross salary range is 3000 - 4000 EUR/month.

Benefits:

• Health & Wellness: Private health insurance (after 3 months of employment), gym access, fitness classes, and additional days off for personal well-being (birthday month, Christmas present, 5 extra days off annually).
• Work Flexibility: Hybrid work arrangements (4 days onsite/1 remote in Vilnius; flexible onsite/hybrid/remote in Kaunas), with the option to work remotely for up to 40 calendar days per year from anywhere.
• Professional Development: A dedicated learning and development budget for courses, conferences, coaching, and skill enhancement.
• Work Environment & Culture: Stocked fridge, hot lunches, balanced breakfasts, in-house movie theater, community events, social clubs, and uniquely themed meeting rooms.
• Personal Milestones: Additional 3 days off for wedding preparation.
• Career Growth: Opportunities within a startup accelerator environment with 30+ brands, allowing for career shaping, leadership roles, specialization, or even launching personal ventures.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range provided is for Lithuania. For international candidates, this would need to be adjusted based on local cost of living and market rates, though the role explicitly mentions remote work options within Lithuania and Latvia. The benefits package is robust, with a strong emphasis on work-life balance, professional development, and a vibrant office culture, which are attractive to operations professionals seeking a supportive and growth-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech and Wellness. Kilo Health operates as a startup accelerator, focusing on building and scaling HealthTech products. This implies a dynamic, fast-paced environment driven by innovation and a mission to improve lives through technology. Company Size: Part of a larger organization with 30+ brands, suggesting a significant operational footprint and ample internal opportunities, while maintaining the agility of a startup. Founded: The founding date is not specified, but the company's description as a "startup accelerator" implies a relatively modern and growth-focused operational model.

Team Structure:

• The Senior Creative Designer will likely be part of a marketing or GTM team, working closely with other creative specialists (video editors, animators) and performance marketers.
• Reporting structure is likely to a Marketing Manager or Head of Creative/Marketing, with direct collaboration across various brand teams within the accelerator.
• Cross-functional collaboration is a key aspect, involving performance marketers, brand managers, and potentially product teams to ensure creative aligns with business goals and user needs.

Methodology:

• Data-driven decision-making is central to the company's operations, particularly in performance marketing. Creative strategies are informed by analytics to optimize ROAS, CPA, and CTR.
• A focus on iterative improvement, where creatives are continuously tested, refined, and optimized based on performance data.
• Emphasis on staying ahead of industry trends, including digital marketing, social media, and leveraging AI tools for enhanced creativity and efficiency.

Company Website: https://teamtailor.kilo.health/

📝 Enhancement Note: Kilo Health's model as a "startup accelerator" suggests an environment where experimentation, rapid iteration, and data-driven decision-making are core operational principles. For a creative role, this means a strong emphasis on measurable impact rather than just aesthetic output, aligning perfectly with GTM and operations functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Creative Designer role, indicating a level of expertise and autonomy beyond a junior or mid-level position. Professionals at this level are expected to lead creative projects, mentor junior designers, and significantly influence creative strategy.

Reporting Structure: The role likely reports to a Marketing Lead or Creative Director, with significant interaction with performance marketing managers and brand strategists. This provides exposure to strategic decision-making and campaign performance analysis.

Operations Impact: The Senior Creative Designer's work directly impacts key business operations by driving customer acquisition and engagement through optimized advertising creatives. Success in this role translates to improved ROAS, lower CPA, and increased conversion rates, directly contributing to the company's revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative for specific platforms (e.g., TikTok expert) or advanced motion graphics.
• Leadership Path: Transition into a Creative Lead or Art Director role, managing a team of designers and overseeing creative strategy for multiple brands.
• Cross-Functional Move: Leverage analytical skills and understanding of GTM to move into a performance marketing operations or campaign management role.
• Entrepreneurial Path: Utilize the "startup accelerator" environment to develop and launch personal ventures or new brand initiatives within the Kilo Health ecosystem.
• Continuous Learning: Access to a learning and development budget facilitates acquiring new skills, certifications, or attending industry conferences.

📝 Enhancement Note: The growth opportunities highlight the potential for career progression within Kilo Health's unique accelerator model. For operations professionals, the ability to move into strategic marketing roles, leadership positions, or even entrepreneurial ventures based on demonstrated performance and initiative is a significant draw.

🌐 Work Environment

Office Type: The company offers multiple workspaces, including a headquarters in Vilnius and hubs in Kaunas. The Vilnius office is 4 days onsite, 1 day remote, while Kaunas offers more flexibility (onsite, hybrid, or remote). This indicates a commitment to a balanced work environment that values both in-person collaboration and individual flexibility.

Office Location(s):

• Vilnius: Headquarters located at Aludarių g. 3, Vilnius, LT-01113.
• Kaunas: Hub located at Drobės fabrikas, Kaunas, LT-45188.
• Other mentioned hubs: Klaipėda, Riga.

Workspace Context:

• Collaborative Environment: The emphasis on "awesome workspaces" and "super cool hubs" suggests an environment designed for creativity and collaboration, with themed meeting rooms and community events.
• Tools & Technology: Access to standard creative software (Adobe Suite) and modern AI tools is implied, supporting efficient and innovative design work.
• Team Interaction: Regular community events, social clubs, and the hybrid work model encourage interaction and team building, fostering a connected atmosphere despite varying work arrangements.

Work Schedule: A standard 40-hour work week is expected, with flexibility in how those hours are structured based on the specific office location and role requirements (e.g., hybrid arrangements). The option to work remotely for 40 days a year further enhances flexibility.

📝 Enhancement Note: The detailed breakdown of hybrid and remote options across different locations provides clarity for candidates assessing their preferred work environment. The emphasis on a positive and engaging office culture, even within a hybrid model, is a key factor for operations professionals who often benefit from strong team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.
• Creative Task/Challenge: Candidates may be asked to complete a design challenge or present a case study from their portfolio, demonstrating their approach to performance-driven creative development. This is a critical step to evaluate practical skills and strategic thinking.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, creative process, understanding of performance metrics, and cultural fit.
• Team/Cross-functional Interview: An opportunity to meet potential team members (e.g., performance marketers, other designers) to assess collaboration style and communication effectiveness.
• Final Interview: Potentially with a senior leader to discuss career aspirations and long-term fit within Kilo Health's growth strategy.

Portfolio Review Tips:

• Performance Focus: Ensure your portfolio clearly articulates the business objectives behind each creative project and quantifies the results achieved (ROAS, CPA, CTR improvements). Use specific data points.
• Process Storytelling: Walk through your design process for key projects. Explain your rationale for creative choices, how you incorporated feedback, and how you used data to iterate and optimize.
• Platform Specificity: Highlight examples of creatives designed specifically for platforms like Meta and TikTok, demonstrating an understanding of their unique requirements and best practices.
• AI Integration: If applicable, showcase how you've used AI tools to enhance your workflow or creative output.
• Clarity and Conciseness: Present your work clearly, with concise descriptions that highlight your contributions and impact. Be prepared to discuss any project in detail.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, paying close attention to objectives, target audience, and key performance indicators.
• Strategic Thinking: Focus not just on aesthetics, but on how your design choices will drive measurable results. Articulate your strategic rationale.
• Time Management: Be mindful of time constraints. Prioritize key elements and present a well-reasoned solution, even if not fully polished.
• Presentation Skills: Practice presenting your work clearly and confidently, anticipating questions about your process and expected outcomes.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not only creative talent but also their ability to translate that talent into tangible business outcomes using data and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is essential.
• AI Tools: Proficiency or willingness to learn and integrate various AI tools for content generation, editing, and optimization is a significant advantage. This could include tools for image generation, video editing assistance, copywriting, or trend analysis.

Analytics & Reporting:

• Social Media Analytics: Familiarity with native analytics platforms for Meta (Facebook/Instagram) and TikTok is crucial for understanding creative performance.
• Performance Marketing Dashboards: Experience with or ability to interpret data from dashboards that track ROAS, CPA, CTR, and other key metrics. While not explicitly stated, familiarity with tools like Google Analytics or similar attribution platforms could be beneficial.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets integrate into broader marketing automation workflows and CRM systems (e.g., for lead generation campaigns) is advantageous.

📝 Enhancement Note: The explicit mention of Adobe Suite and AI tools, coupled with the need to understand performance metrics, defines the core technical requirements. This role operates at the intersection of creative production and data-driven performance analysis.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on achieving measurable outcomes, particularly in terms of campaign performance (ROAS, CPA, CTR). Decisions are driven by data and impact.
• Innovation & Agility: As a startup accelerator, there's an inherent value placed on trying new things, staying ahead of trends (especially in digital marketing and AI), and adapting quickly to market changes.
• Collaboration & Teamwork: While independence is valued, the ability to collaborate effectively with designers, video editors, and marketers is critical for success. Open communication and knowledge sharing are encouraged.
• Continuous Improvement: A culture that embraces testing, learning from data, and iterating on designs and strategies to achieve better results.
• Proactiveness & Ownership: Taking initiative, managing one's own workload effectively, and being accountable for results are key expectations.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with performance marketers to understand campaign goals and data, and with other creatives to produce cohesive assets.
• Feedback Exchange: An open culture for giving and receiving constructive feedback on creative work to ensure alignment with performance objectives and brand standards.
• Knowledge Sharing: Encouraging the sharing of insights on new trends, effective creative strategies, and learnings from campaign performance to benefit the wider team.

📝 Enhancement Note: The values emphasize a pragmatic, results-driven approach that is characteristic of successful operations teams. The blend of innovation, data-centricity, and collaborative execution is essential for driving growth in a dynamic HealthTech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling creative assets that also meet strict performance marketing KPIs. This requires a constant negotiation between artistic vision and data-driven optimization.
• Keeping Pace with Trends: The social media and digital advertising landscape evolves rapidly. Staying current with platform algorithm changes, emerging creative formats, and new AI tools requires continuous learning and adaptation.
• Managing Multiple Brands/Projects: Working within a startup accelerator means potentially juggling creative needs for multiple brands or campaigns simultaneously, requiring strong prioritization and time management skills.
• Quantifying Creative Impact: Effectively demonstrating the direct impact of creative work on business metrics, especially in complex funnels, can be challenging but is crucial for this role.

Learning & Development Opportunities:

• Advanced Creative Techniques: Deepen skills in motion graphics, video editing, and potentially 3D design or interactive content.
• Performance Marketing Analytics: Gain a more profound understanding of advertising platforms, attribution models, and data analysis techniques to better inform creative strategy.
• AI Tool Mastery: Become an expert in leveraging cutting-edge AI tools for creative production and optimization.
• Strategic Creative Leadership: Develop skills in creative direction, team management, and strategic planning for marketing campaigns.
• Industry Exposure: Utilize the learning budget for conferences, workshops, and courses relevant to creative operations, performance marketing, and emerging technologies.

📝 Enhancement Note: Understanding these challenges allows candidates to prepare thoughtful responses during interviews, showcasing their problem-solving abilities and proactive approach to professional development within the operations and creative marketing space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative campaign from initial brief to final execution, specifically focusing on how you integrate performance data."
• "How do you balance creative innovation with the need to meet specific performance metrics like ROAS and CPA?"
• "Walk us through a time you used competitor analysis or trend research to inform your creative strategy for a social media campaign."
• "How do you approach A/B testing creative assets, and what key elements do you focus on optimizing?"

Company & Culture Questions:

• "What interests you about Kilo Health's mission and our approach as a startup accelerator?"
• "How do you see your role contributing to the success of our HealthTech brands?"
• "Describe your ideal team collaboration environment and how you contribute to a positive team dynamic."
• "How do you stay updated on the latest trends in digital marketing, social media, and AI tools?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your solution (the creative work), and the results (quantified impact).
• Highlight Data: Emphasize the specific metrics you influenced and how your creative decisions directly led to those improvements. Use charts or graphs if possible.
• Showcase Process: Explain your thought process, from initial concept to iteration based on feedback or data.
• Demonstrate Versatility: Showcase a range of work that demonstrates your ability to adapt your style to different brands and platforms.
• Be Ready for Deep Dives: Prepare to discuss any aspect of your work in detail, including challenges faced and lessons learned.

📝 Enhancement Note: Interview preparation for this role should heavily emphasize the link between creative output and business results. Candidates must be ready to articulate their strategic thinking, data analysis capabilities, and how they leverage creative skills to drive performance in a marketing operations context.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Visit the application link provided and submit your resume and a link to your online portfolio.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating performance-driven creative work for social media, highlighting measurable results (ROAS, CPA, CTR). Prioritize examples for Meta and TikTok.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "performance marketing," "social media advertising," "motion design," "Adobe After Effects," "data-driven decision making," and "AI tools." Quantify your achievements whenever possible.
• Interview Preparation: Practice articulating your creative process, your understanding of performance metrics, and how you leverage data and AI tools. Prepare specific examples for behavioral and strategic questions.
• Company Research: Familiarize yourself with Kilo Health's mission, its portfolio of brands, and its culture. Understand how your creative contributions can support their HealthTech goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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