Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer
Company: Kilo Health
Location: Vilnius, Lithuania (with hybrid and remote options across other locations)
Job Type: Full-Time
Category: Art & Design / Marketing / Creative
Date Posted: September 10, 2025
Experience Level: Mid-Senior (3+ years)
Remote Status: Hybrid/Remote (4 days onsite in Vilnius, with flexibility for remote work; other hubs offer hybrid/remote options)

🚀 Role Summary

• Drive creative strategy and execution for performance marketing campaigns, focusing on multimedia graphics and video content.
• Develop and optimize engaging social media ad creatives, with a strong emphasis on platforms like Meta and TikTok, to achieve key performance metrics.
• Leverage data analytics and testing insights to refine designs and enhance Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Click-Through Rate (CTR).
• Collaborate with a cross-functional team of creatives, video editors, and animators to conceptualize and deliver high-impact marketing materials.
• Utilize cutting-edge AI tools to enhance creative output, streamline workflows, and drive innovation in design processes.

📝 Enhancement Note: While the primary focus is on creative design, the role's emphasis on performance metrics (ROAS, CPA, CTR) and data-driven optimization strongly positions it within a performance marketing or growth operations context. The expectation to tailor ad copy and CTAs further highlights the need for a strategic, data-informed approach to creative development, aligning with GTM and revenue-driving initiatives.

📈 Primary Responsibilities

• Design and deliver high-quality multimedia graphics, videos, and comprehensive marketing materials that consistently align with brand guidelines and performance objectives.
• Manage the end-to-end design process, from initial concept ideation and brief development through to final execution and delivery, ensuring all outputs meet stringent quality and brand standards.
• Develop and continuously optimize engaging social media ad creatives, with a particular strategic focus on platforms such as Meta and TikTok, to maximize audience reach and engagement.
• Actively utilize testing data and performance analytics to refine design elements, iterate on creative concepts, and measurably improve key performance indicators like ROAS, CPA, and CTR.
• Conduct thorough competitor research and stay abreast of the latest industry trends in digital marketing and social media to inform creative strategies and maintain a competitive edge.
• Adapt and tailor ad copy, headlines, and calls-to-action (CTAs) to resonate effectively with specific target audiences and strategically leverage unique platform opportunities.
• Collaborate closely with a diverse team of designers, video editors, animators, and other creative professionals to craft and execute impactful creative briefs and campaign strategies.
• Integrate and leverage the latest AI tools and technologies to enhance creative ideation, boost design efficiency, and foster innovation within the creative workflow.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who is not only artistically skilled but also strategically aligned with marketing and growth objectives. The explicit mention of optimizing for ROAS, CPA, and CTR signals that this role is deeply integrated into the performance marketing funnel, requiring a data-informed approach to creative development and iterative improvement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected. Experience: A minimum of 3 years of professional experience in a creative role, with a significant emphasis on performance-driven marketing campaigns or social media advertising.

Required Skills:

• Proven expertise in motion design, with hands-on experience in Adobe After Effects, Photoshop, and Premiere Pro (or equivalent industry-standard software).
• Demonstrated experience in creating and optimizing creatives specifically for social media platforms, with a strong advantage for candidates familiar with TikTok trends and tools.
• Strong creative and analytical thinking capabilities, with a proven ability to make data-driven decisions to optimize design outcomes.
• Solid understanding of performance marketing metrics (e.g., ROAS, CPA, CTR) and the ability to strategically align creative output with overarching business and revenue goals.
• Excellent English communication and collaboration skills, essential for effective teamwork and cross-functional project execution.
• High degree of independence and responsibility, with exceptional time management skills for self-directed work planning and results achievement.
• Proficiency and proactive use of AI tools to enhance creativity, efficiency, and innovation in design work.
• Hands-on approach to design execution, coupled with strong collaborative abilities to work effectively with other team members.

Preferred Skills:

• Experience with A/B testing methodologies for creative assets.
• Familiarity with graphic design principles for static ads and banner campaigns.
• Basic understanding of video editing principles beyond motion graphics, such as storytelling and pacing.
• Experience working within a fast-paced, growth-focused company environment.

📝 Enhancement Note: The requirement for 3+ years of experience, coupled with skills in motion design, performance marketing metrics, and AI tools, positions this as a mid-to-senior level role. The emphasis on data-driven optimization and platform-specific creative development (Meta, TikTok) suggests a need for a candidate who can translate marketing strategy into visually compelling and effective advertising assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in performance-driven marketing campaigns, highlighting measurable impact on key metrics like ROAS, CPA, and CTR.
• Demonstrations of motion design expertise, including examples of engaging video ads and animated graphics developed for social media platforms.
• Case studies detailing the design process from concept to completion, illustrating how data and testing informed design iterations and improvements.
• Examples of creative assets tailored for specific platforms (e.g., Meta, TikTok), showcasing an understanding of platform nuances and audience engagement strategies.

Process Documentation:

• Evidence of managing the design process from concept to completion, demonstrating effective project planning, execution, and delivery within defined timelines.
• Examples of how testing data and performance analytics were used to refine designs and optimize creative performance.
• Documentation illustrating the strategic adaptation of ad copy, headlines, and CTAs for different target audiences and platforms.

📝 Enhancement Note: For a Senior Creative Designer role focused on performance, the portfolio is paramount. It should not only showcase aesthetic quality but also demonstrate a clear understanding of how design directly impacts business results. Candidates should be prepared to articulate their design process, the rationale behind their creative choices, and the quantifiable outcomes of their work, especially in relation to performance marketing goals.

💵 Compensation & Benefits

Salary Range: Gross salary range is 3000 - 4000 EUR per month.

Benefits:

• Wellness Focus: Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
• Work Flexibility: 7 extra days off, hybrid work options, and the ability to work remotely from anywhere in the world for up to 2 months per year.
• Daily Perks: Pet-friendly office, complimentary fresh breakfasts, hot lunches, stocked snack drawers and fridges, and social events.
• Community & Engagement: Access to 10 social clubs, rooftop and cellar events, and a public transport card (for Vilnius).
• Professional Development: A yearly budget of €1000 for coaching, mentorship, training, conferences, online courses, subscriptions, and books to fuel personal and team growth.
• Referral Bonus: €1500 for each successful referral of a new team member.
• Additional Perks: Perks.lt benefits for smoother daily life.

Working Hours: The standard work week is 40 hours. In Vilnius, the arrangement is 4 days onsite and 1 flexible remote day. Other locations may offer hybrid or fully remote options depending on the role.

📝 Enhancement Note: The salary range of 3000-4000 EUR gross per month is competitive for a mid-senior level creative role in Vilnius, Lithuania, considering the cost of living and industry benchmarks. The comprehensive benefits package, particularly the focus on wellness, professional development, and remote work flexibility, signals a strong employee-centric culture. The specific mention of Perks.lt and a public transport card for Vilnius are local benefits to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness, specifically focused on weight management solutions. Kilo Health operates within the rapidly growing digital health and fitness sector, leveraging technology to deliver accessible wellness programs. Company Size: Kilo Health is a significant player, employing a substantial number of individuals across multiple locations. This suggests a well-established organization with structured processes, but also one that likely maintains a dynamic and fast-paced environment characteristic of growth-oriented tech companies. Founded: Kilo Health was founded with a mission to make health and wellness accessible globally through innovative digital solutions. This foundational principle likely permeates the company's culture, encouraging a forward-thinking and impact-driven approach.

Team Structure:

• The Senior Creative Designer will be part of the broader creative team, likely within the marketing or growth department. This team is expected to be specialized, comprising designers, video editors, animators, and potentially copywriters.
• Reporting will likely be to a Creative Director, Marketing Manager, or Head of Growth, with close collaboration across various departments including marketing, product, and potentially performance analysis teams.
• Cross-functional collaboration is key, especially with performance marketers who provide data insights, and with other creatives who bring diverse skills to campaign execution.

Methodology:

• Data-Driven Creativity: The team likely employs a blend of creative intuition and rigorous data analysis. Designs are not only aesthetically pleasing but are also expected to perform well against defined metrics.
• Agile Workflow: Given the performance marketing focus, an agile or iterative approach to campaign development and optimization is probable, allowing for quick adjustments based on real-time data.
• Continuous Improvement: A culture of learning and adaptation, encouraged by the company's investment in professional development and the use of AI tools, suggests a commitment to staying at the forefront of design and marketing trends.

Company Website: https://teamtailor.kilo.health

📝 Enhancement Note: Kilo Health's focus on weight management and global impact indicates a mission-driven organization. The company's size and multiple international hubs suggest a scalable operational structure. The emphasis on "Builders never stop learning" and "Drive global impact" points to a culture that values ambition, innovation, and continuous self-improvement, which is highly relevant for a Senior Creative Designer role tied to performance marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Senior level position. It requires a significant level of independent contribution, strategic thinking, and proven experience in delivering results, particularly within performance marketing contexts. The designer is expected to move beyond execution to influence creative strategy based on data and platform best practices. Reporting Structure: The Senior Creative Designer will likely report to a Creative Lead, Marketing Manager, or potentially a Head of Growth. This structure places the role within a team focused on driving marketing performance, with direct collaboration with performance marketers and other creative specialists. Operations Impact: The Senior Creative Designer's work is directly tied to revenue generation through enhanced performance marketing campaigns. By optimizing ad creatives for higher ROAS, CPA, and CTR, this role contributes directly to customer acquisition efficiency and, consequently, the company's growth and profitability. The ability to leverage data and AI further amplifies this impact by driving more efficient and effective marketing spend.

Growth Opportunities:

• Specialization: Deepen expertise in motion design, specific social media platforms (e.g., advanced TikTok creative strategies), or performance analytics for creatives.
• Leadership: Progress into a Creative Lead or Art Director role, managing junior designers, overseeing campaign creative direction, and contributing more significantly to overall marketing strategy.
• Cross-functional Transition: Develop a strong understanding of performance marketing and growth strategies, potentially transitioning into a Growth Marketing role with a creative focus.
• Skill Expansion: Continuously learn and integrate new AI tools and design technologies through the provided professional development budget, staying at the forefront of industry innovation.

📝 Enhancement Note: The emphasis on data-driven results, platform optimization, and AI integration suggests that growth in this role will involve not just creative skill enhancement but also a deepening understanding of marketing analytics and strategic campaign planning. The company's culture of "Builders never stop learning" and "Drive global impact" provides a strong foundation for ambitious career progression.

🌐 Work Environment

Office Type: Kilo Health offers a variety of workspaces, including a headquarters in Vilnius and hubs in Kaunas, Klaipėda, and Riga. The Vilnius office specifies a hybrid model (4 days onsite). These environments are likely designed to foster collaboration, creativity, and employee well-being, with amenities like on-site gyms and fitness classes. Office Location(s):

• Vilnius, Lithuania: Headquarters, with a 4-day onsite, 1-day remote hybrid model.
• Kaunas, Lithuania: Hub offering onsite, hybrid, or remote options.
• Klaipėda, Lithuania: Hub offering potential hybrid or remote options.
• Riga, Latvia: Hub offering potential hybrid or remote options.

Workspace Context:

• Collaborative Spaces: The presence of social clubs, events, and shared amenities suggests an environment that encourages interaction and teamwork among employees.
• Tool Accessibility: While not explicitly detailed, it can be inferred that employees will have access to necessary design software (Adobe Creative Suite), AI tools, and potentially project management systems to facilitate their work.
• Team Interaction: The hybrid model and emphasis on collaboration mean opportunities to connect with colleagues both in person and virtually, fostering a dynamic team atmosphere.

Work Schedule: A standard 40-hour work week is expected. The hybrid model in Vilnius (4 days onsite) provides a structured yet flexible approach, allowing for focused work in the office and remote flexibility. This schedule is designed to accommodate deep work sessions required for creative tasks while also enabling team collaboration and adherence to performance-driven timelines.

📝 Enhancement Note: The flexible work arrangements (hybrid, remote options across multiple locations) are a significant draw. For the Vilnius role, the 4-day onsite requirement suggests a deliberate effort to maintain in-person collaboration and team cohesion while offering a flexible day. This structure is designed to balance individual focus with team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.
• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of your portfolio, focusing on your process, problem-solving skills, and ability to deliver performance-driven creative work. Expect to discuss how you've used data to inform your designs and your experience with platforms like Meta and TikTok.
• Team/Manager Interview: A discussion with the hiring manager and potentially other team members to evaluate your collaboration style, cultural fit, and understanding of Kilo Health's mission.
• Final Interview: Potentially with a senior leader to discuss your long-term career aspirations and overall impact on the company's growth objectives.

Portfolio Review Tips:

• Highlight Performance: Showcase projects with clear, quantifiable results. Use metrics like ROAS, CPA, CTR, and engagement rates to demonstrate the impact of your creative work.
• Showcase Process: Detail your creative process, from initial brief to concept development, iteration based on data, and final execution. Explain the rationale behind your design choices.
• Platform Specificity: Include examples of creatives developed for Meta and TikTok, highlighting your understanding of each platform's unique requirements and best practices.
• Motion Design Emphasis: Ensure your motion design skills are prominently featured, with examples of dynamic and engaging video content.
• AI Integration: If possible, include examples where AI tools were used to enhance efficiency or creativity, and be prepared to discuss your experience with them.

Challenge Preparation:

• Analyze Existing Ads: Familiarize yourself with current ad creatives in the health and wellness, weight management, or direct-to-consumer (DTC) space, especially on Meta and TikTok. Identify what works and why.
• Data Interpretation: Be ready to discuss how you interpret performance data and translate it into actionable design improvements.
• AI Tool Familiarity: Research and understand how AI tools can be applied to creative workflows for tasks like ideation, asset generation, or optimization.

📝 Enhancement Note: The emphasis on performance metrics and data-driven decision-making in the interview and portfolio review process is critical. Candidates should be prepared to quantitatively demonstrate the impact of their creative work. The inclusion of AI tools as a requirement suggests interviewers may probe on how candidates leverage these technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe After Effects (for motion design), Photoshop (for graphics and image manipulation), and Premiere Pro (for video editing).
• AI Design Tools: Experience with and willingness to integrate various AI tools for ideation, asset generation, optimization, or workflow enhancement. Examples might include Midjourney, DALL-E, RunwayML, or AI-powered editing plugins.
• Prototyping/Wireframing Tools: While not explicitly mentioned, familiarity with tools like Figma or Adobe XD could be beneficial for conceptualizing and presenting design ideas.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with the creative dashboards of platforms like Meta Ads Manager and TikTok Ads Manager is crucial for understanding performance metrics.
• Data Visualization Tools: While not a primary responsibility, an understanding of how creative data is presented in dashboards (e.g., Tableau, Google Data Studio) can aid in optimization discussions.

CRM & Automation:

• Not Directly Applicable: This role primarily focuses on the creative output side of marketing rather than CRM management or marketing automation system administration. However, understanding how creatives are deployed through these systems can be beneficial.

📝 Enhancement Note: The explicit mention of Adobe After Effects, Photoshop, and Premiere Pro, alongside a strong emphasis on AI tools, defines the core technical requirements. Proficiency in these tools is non-negotiable. Candidates should be prepared to discuss their experience and comfort level with integrating AI into their daily creative process.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Designs are expected to contribute directly to business objectives like user acquisition and revenue growth.
• Data-Informed Creativity: Decisions are guided by data and analytics, ensuring that creative efforts are strategic and effective, rather than purely subjective.
• Innovation & Adaptability: The company encourages staying ahead of trends, leveraging new technologies (especially AI), and adapting quickly to market changes and platform updates.
• Collaboration & Ownership: A strong emphasis on teamwork and shared responsibility, where individuals take ownership of their work and contribute to collective success.
• Continuous Learning: A commitment to personal and professional growth, with resources provided to support skill development and knowledge acquisition.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with performance marketers, video editors, animators, and other creative team members is essential for campaign success. This involves clear communication, feedback exchange, and a shared understanding of goals.
• Iterative Feedback Loops: Design processes likely involve regular feedback sessions to refine concepts and ensure alignment with marketing objectives and performance data.
• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, particularly regarding new design techniques, platform trends, and AI tool applications.

📝 Enhancement Note: The "Builders never stop learning" ethos is a strong indicator of a culture that values proactivity, growth, and continuous improvement. The blend of data-driven decision-making with creative execution suggests a dynamic environment where analytical thinking and artistic talent are equally prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling and innovative designs that also meet strict performance metrics and align with brand guidelines.
• Platform-Specific Optimization: Staying current with the rapidly evolving trends, best practices, and algorithm changes on platforms like Meta and TikTok, and adapting creative strategies accordingly.
• Data Interpretation & Integration: Effectively translating complex performance data into actionable design improvements and integrating AI tools seamlessly into existing workflows.
• Managing Multiple Campaigns: Juggling various creative projects simultaneously for different campaigns and platforms, requiring strong organizational and time management skills.

Learning & Development Opportunities:

• Advanced Creative Skills: Deepen expertise in motion graphics, video editing, and specific platform creative strategies through workshops, online courses, and practical application.
• Performance Marketing Acumen: Gain a more profound understanding of performance marketing principles, analytics, and customer acquisition funnels through direct collaboration and company-provided resources.
• AI & Emerging Technologies: Become proficient in leveraging the latest AI tools for creative tasks, staying at the forefront of technological advancements in the design industry.
• Leadership & Strategy: Opportunities to contribute to higher-level creative strategy discussions, mentor junior designers, and potentially take on leadership roles within the creative team.

📝 Enhancement Note: The challenges highlight the dual nature of this role: artistic creativity married with analytical rigor. The growth opportunities are geared towards developing a well-rounded performance marketing creative professional who is adept at both crafting compelling visuals and driving measurable business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a piece of ad creative. What metrics did you focus on, and what was the outcome?" (Focus on ROAS, CPA, CTR, and your analytical process.)
• "How would you approach designing a new ad campaign for [Kilo Health's product/service] specifically for TikTok, considering its unique trends and user behavior?" (Demonstrate platform understanding and creative ideation.)
• "How do you stay updated on the latest design trends and AI tools, and how have you integrated them into your workflow?" (Showcase proactivity and tech-savviness.)
• "Walk us through your process for creating a video ad from concept to final delivery. How do you ensure it aligns with brand and performance goals?" (Detail your workflow, collaboration, and optimization steps.)

Company & Culture Questions:

• "What interests you about Kilo Health and our mission in the health and wellness space?" (Research the company's brands and values.)
• "How do you approach collaboration with non-creative team members, such as performance marketers or data analysts?" (Highlight communication and teamwork skills.)
• "Describe a challenging feedback situation you've experienced and how you handled it." (Showcase resilience and professionalism.)

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, clearly state the objective, your role, the creative solution, and most importantly, the measurable results (e.g., "Increased CTR by X%", "Lowered CPA by Y%", "Achieved Z ROAS").
• Tell a Story: Walk through your process for 1-2 key projects. Explain the problem, your thought process, the design decisions you made, and how you iterated based on data or feedback.
• Showcase Versatility: Highlight a range of work demonstrating your skills in motion graphics, video editing, and static design for different platforms (especially Meta and TikTok).
• Prepare for Q&A: Anticipate questions about your design choices, your use of tools, and how you approach challenges. Be ready to discuss how you would apply your skills to Kilo Health's specific needs.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only create beautiful visuals but also demonstrate a clear understanding of how their work contributes to business objectives. Be prepared to speak confidently about performance metrics, data analysis, and your experience with key design and AI tools.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the Kilo Health careers page.
• Portfolio Customization: Ensure your portfolio prominently features performance-driven campaigns, motion design work for social media (Meta, TikTok), and quantifiable results. Tailor your case studies to highlight your understanding of ROAS, CPA, and CTR optimization.
• Resume Optimization: Craft your resume to emphasize your 3+ years of experience in performance marketing creative, motion design skills (Adobe After Effects, Photoshop, Premiere Pro), proficiency with AI tools, and strong analytical capabilities. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, data-driven decision-making, and collaboration style. Prepare specific examples for strategy and situational questions, and be ready to present your portfolio with a focus on impact and ROI.
• Company Research: Familiarize yourself with Kilo Health's brands, mission, and recent marketing efforts. Understand their target audience and the health/wellness industry landscape to better align your responses and showcase your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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