Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer Company: Manychat Location: Barcelona, Spain Job Type: Full-time Category: Product Design / Content Strategy Date Posted: 2025-11-06T08:53:57 Experience Level: 5-10 years Remote Status: Remote OK

🚀 Role Summary

• Drive the strategy and execution of clear, concise, and user-centric content across the Manychat product, ensuring seamless user journeys and effective product adoption.
• Lead the development and refinement of Manychat's Design System and Content Design practice, establishing robust guidelines and documentation to foster consistency and scalability.
• Champion the principles of Content Design and UX Writing within a fast-paced, cross-functional environment, influencing product strategy and advocating for user needs.
• Collaborate closely with Product Design, Engineering, Product Marketing, and other stakeholders to translate complex product features into intuitive and engaging user experiences.

📝 Enhancement Note: This role is positioned as a Senior Content Designer, implying a significant level of autonomy, strategic input, and mentorship capability. The emphasis on "advocating for Content design" and "developing existing Content design guidelines" suggests a leadership component in shaping the discipline within Manychat.

📈 Primary Responsibilities

• Craft clear, concise, and informative product content that guides users effectively, removes confusion, and enhances overall product usability across various touchpoints.
• Develop and maintain comprehensive Content Design Guidelines and Product Voice documentation, contributing to the establishment of a strong Content Design function within the Product Design team.
• Apply product thinking and user-centered design principles to content creation, ensuring a balance between empowering users and achieving business objectives within the product's language and messaging.
• Partner with designers, developers, Product Marketers, and other stakeholders throughout the product development lifecycle to define requirements, iterate on features, and ensure alignment on user needs and strategic goals.
• Proactively test content through user research (qualitative and quantitative) and data analysis, using insights to refine language and ensure maximum user-centricity and effectiveness.
• Facilitate workshops and leverage Content Design documentation to educate internal teams on the impact and best practices of Content Design in shaping user experiences and achieving business outcomes.
• Manage relationships with subject matter experts to ensure the accuracy and relevance of product content, integrating their insights into the design and writing process.
• Contribute to the evolution of the Manychat Design System by defining and implementing content standards, patterns, and best practices.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on content creation, strategic development of the Content Design practice, and cross-functional collaboration. The emphasis on "advocating" and "developing guidelines" suggests this role will play a key part in maturing Manychat's approach to content within its product.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Communication, Journalism, Marketing, Media, or a closely related field.

Experience: 5+ years of progressive experience in Content Design and UX Writing specifically for technology products and digital experiences.

Required Skills:

• Proven expertise in Content Design and UX Writing for complex software products.
• Demonstrated experience working within or developing Design Systems, specifically contributing to Content Design guidelines and standards.
• Exceptional ability to simplify complex information into clear, concise, and user-friendly content.
• Strong understanding of user-centered design principles, usability best practices, and inclusive writing techniques.
• Proficiency in collaborating effectively with cross-functional teams, including Product Design, Engineering, Product Management, and Marketing.
• Demonstrated ability to thrive in a fast-paced, dynamic environment, with strong prioritization and adaptability skills.
• Comfortable taking ownership of responsibilities and proactively advocating for content-first thinking in product development.
• Excellent written and verbal communication skills, with the ability to articulate content strategy and decisions.

Preferred Skills:

• Experience conducting and interpreting user research (qualitative and quantitative) to inform content decisions.
• Familiarity with content management systems (CMS) or product information management (PIM) tools.
• Experience in creating and managing content style guides and tone of voice documentation.
• Knowledge of SEO principles as they relate to product content.
• Experience with A/B testing content variations to optimize user engagement and conversion.

📝 Enhancement Note: The requirement for 5+ years of experience and specific work within Design Systems indicates a need for a candidate who can not only execute but also strategize and build foundational elements for the Content Design practice. The emphasis on "compelling portfolio" suggests a strong visual and strategic presentation of past work is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling and well-organized portfolio showcasing successful Content Design and UX Writing projects, demonstrating impact on user experience and business goals.
• Case studies that clearly articulate the problem, your role, the content solutions developed, the design process followed, and the measurable outcomes achieved.
• Examples of content created for technology products, highlighting your ability to simplify complex features and guide users effectively.
• Demonstration of your experience working with or contributing to Design Systems, including examples of content guidelines, patterns, or style guides.

Process Documentation:

• Evidence of developing and maintaining Content Design Guidelines and Product Voice documentation.
• Examples of how you have used user research, data, and industry standards to inform content decisions and iterations.
• Demonstrated ability to document content strategies, workflows, and best practices for team adoption and scalability.
• Showcase your approach to content maintenance and iterative improvement based on user feedback and performance metrics.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary method for evaluating a candidate's practical application of Content Design principles, their ability to simplify complexity, and their experience with Design Systems. The emphasis on "measurable outcomes" suggests a need to quantify the impact of their work.

💵 Compensation & Benefits

Salary Range: Given the Senior title, location in Barcelona, and the demand for specialized skills in Content Design and UX Writing, an estimated annual salary range for a Senior Content Designer in Barcelona typically falls between €45,000 and €65,000. This estimate is based on industry benchmarks for senior-level design and writing roles in major European tech hubs, considering the cost of living and market demand for these skills.

Benefits:

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health insurance coverage (medical, dental, vision).
• Generous paid time off (vacation, sick leave, public holidays).
• Opportunities for professional development, including training, conferences, and access to learning resources.
• Flexible working arrangements, including remote work options.
• Contribution to retirement or pension plans.
• Employee assistance programs and well-being initiatives.
• Potential for stock options or equity in a growing tech company.

Working Hours: Standard full-time working hours are typically around 40 hours per week, with flexibility offered to accommodate remote work and individual needs. Manychat operates with a focus on outcomes and efficiency, allowing for adaptable schedules where possible.

📝 Enhancement Note: As no salary was provided, a market-based estimate has been generated for Barcelona, Spain, considering the Senior level and the niche skill set. This range is a benchmark and actual compensation would depend on individual experience, qualifications, and internal company bands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), Marketing Technology, AI-powered Chatbots. Manychat operates in a rapidly evolving digital marketing landscape, providing tools for businesses to engage with customers through conversational marketing on platforms like Facebook Messenger, Instagram, WhatsApp, and SMS.

Company Size: Manychat is a growing technology company, likely falling into the mid-to-large size range for tech startups, with hundreds of employees. This implies a dynamic, fast-paced environment with opportunities for significant impact.

Founded: Manychat was founded in 2015. This relatively young company history suggests a culture that is agile, innovative, and focused on rapid growth and product development.

Team Structure:

• The Senior Content Designer will report to the Product Design Manager, indicating a structured design team.
• They will work within cross-functional teams, which typically include Product Managers, UX/UI Designers, Engineers, and Product Marketers.
• Collaboration is a key theme, suggesting matrixed reporting and project-based teams are common.

Methodology:

• Emphasis on user-centered design principles and iterative development.
• Data-driven decision-making, utilizing qualitative and quantitative research to inform product and content strategy.
• Agile methodologies are likely employed for product development, requiring adaptability and quick iterations.
• A focus on scalability and consistency, driven by the need to serve millions of users globally.

Company Website: https://manychat.com/

📝 Enhancement Note: Understanding Manychat's industry (SaaS, MarTech) is crucial for tailoring content and understanding business goals. The company's focus on conversational marketing means content needs to be engaging, concise, and effective in driving user actions within chat interfaces.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior level position within the Product Design discipline, specifically focusing on Content Design. It signifies a move beyond individual contribution to include strategic input, mentorship, and the potential to shape the practice itself. The responsibilities suggest a senior individual contributor role with leadership potential in defining content standards and advocating for the discipline.

Reporting Structure: The Senior Content Designer will report to the Product Design Manager. This provides a clear line of management and access to design leadership for guidance and career development. They will also work collaboratively within cross-functional product teams.

Operations Impact: The impact of this role is significant and directly tied to user experience and product adoption. Effective content design can:

• Reduce user confusion and support load.
• Increase feature adoption and user engagement.
• Improve conversion rates for key user actions.
• Strengthen the brand's voice and consistency across the product.
• Contribute to the overall usability and intuitiveness of the Manychat platform, directly impacting customer satisfaction and retention.

Growth Opportunities:

• Specialization: Deepen expertise in Content Design for SaaS products, conversational interfaces, and AI-driven technologies.
• Leadership: Potential to evolve into a Lead Content Designer role, managing a team, or taking on more strategic product initiatives.
• Mentorship: Guide and mentor junior designers and content creators within the team.
• Cross-functional Mobility: Develop a strong understanding of product management, UX/UI design, and marketing, opening doors to related roles.
• Industry Expertise: Become a recognized expert in conversational marketing content strategy and design systems.

📝 Enhancement Note: The "Senior" designation implies opportunities for strategic contribution beyond just writing. Candidates should be prepared to discuss how they've influenced product direction through content strategy and how they see themselves growing within a product-led organization.

🌐 Work Environment

Office Type: While the role is listed as "Remote OK," Manychat is headquartered in the US and has a global presence. The Barcelona listing suggests it's an opportunity for a remote employee within Spain or potentially a hybrid arrangement if an office exists there. The description emphasizes a "fast-paced, collaborative environment."

Office Location(s): The job is posted for Barcelona, Spain. While the company operates globally, this specific role is tied to this region, implying adherence to local working hours and potential for collaboration with a Barcelona-based team or remote colleagues in similar time zones.

Workspace Context:

• Collaborative Environment: Expect regular interaction with designers, developers, product managers, and marketers, often through virtual collaboration tools.
• Tools & Technology: Access to modern design and collaboration software is expected, facilitating remote teamwork and efficient content creation.
• Team Interaction: Opportunities for deep engagement within product teams, with regular stand-ups, sprint reviews, and brainstorming sessions.

Work Schedule: A standard 40-hour work week is typical, but with flexibility, especially for remote roles. The focus is on delivering results and maintaining communication within core working hours to ensure effective collaboration across different time zones.

📝 Enhancement Note: The "Remote OK" status is a key factor. Candidates should clarify expectations regarding any potential need for occasional office visits or specific core hours for team synchronization, even if primarily remote.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications and portfolios, focusing on relevant experience, skills, and alignment with the company's values.
• Hiring Manager Interview: A conversation with the Product Design Manager to assess experience, approach to content design, collaboration style, and cultural fit.
• Portfolio Review & Skills Assessment: A dedicated session where the candidate presents their portfolio, discusses case studies, and potentially completes a practical content design exercise or scenario-based questions. This is crucial for evaluating problem-solving skills, strategic thinking, and execution capabilities.
• Cross-Functional Interview(s): Interviews with members of cross-functional teams (e.g., a Product Manager, a UX Designer, or a Developer) to gauge collaboration skills and understanding of product development processes.
• Final Interview: Potentially with design leadership or a senior stakeholder to confirm fit and discuss the role's strategic impact.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. Prioritize those that showcase work on technology products, design systems, and complex problem-solving.
• Tell a Story: For each project, clearly define the problem, your specific role and contributions, the process you followed (research, ideation, iteration), the solutions you designed, and the measurable impact or outcomes.
• Highlight Process: Detail how you approach content design, including your research methods, collaboration techniques, and how you integrate user feedback and business goals.
• Showcase Design System Work: If possible, include examples of content guidelines, style guides, or contributions to a design system.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your content solutions (e.g., improved conversion rates, reduced support tickets, increased feature adoption).
• Be Prepared to Discuss: Anticipate questions about your decision-making process, challenges faced, and how you handle constructive criticism.

Challenge Preparation:

• Understand Manychat: Research Manychat's product, target audience, and business goals. Think about where content design challenges might arise.
• Practice Simplification: Be ready to take a hypothetical complex feature or concept and explain it simply and clearly, as you would in product copy.
• Design System Thinking: Prepare to discuss how you would approach creating or contributing to content guidelines for a new feature or product area within Manychat's existing (or to-be-developed) design system.
• Collaboration Scenarios: Think about how you would collaborate with engineers or product managers who might have different priorities or perspectives.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should prepare to walk through their projects in detail, demonstrating not just writing skill but also strategic thinking, process, and impact. A practical exercise is also highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (or similar). Proficiency in at least one is essential for collaborating with designers and understanding UI context.
• Collaboration Platforms: Slack, Microsoft Teams, Zoom (for communication and virtual meetings).
• Project Management Tools: Jira, Asana, Trello (for task tracking and workflow management).
• Documentation Tools: Confluence, Notion, Google Workspace (for creating and managing content guidelines, style guides, and research documentation).

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and content performance).
• User Feedback Tools: SurveyMonkey, Typeform, Hotjar (for gathering qualitative insights).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding how content design impacts lead generation and customer journeys).
• Content Management Systems (CMS): While not explicitly mentioned, familiarity with CMS principles can be a plus.

📝 Enhancement Note: While the core tools are for design and collaboration, understanding how content integrates with analytics and CRM systems is crucial for demonstrating business impact and user-centricity. Figma is a very common tool in modern tech companies, so proficiency is highly recommended.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through clear, helpful, and effective content. This is reflected in the emphasis on user research and testing.
• Collaboration & Transparency: Open communication and strong working relationships across disciplines are highly valued, enabling effective cross-functional product development.
• Proactivity & Ownership: Taking initiative to identify opportunities, drive efforts forward, and own responsibilities, rather than waiting for direction.
• Impact & Quality: Focusing work on delivering the highest value and maintaining high standards for clarity, consistency, and usability in all content practices.
• Continuous Improvement: A mindset geared towards learning, iteration, and actively seeking input and feedback to enhance both individual work and team processes.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Product Designers, Engineers, Product Managers, and Marketers, contributing content expertise to feature development from ideation to launch.
• Feedback Loops: An environment that encourages open feedback exchange on content, design, and strategy to ensure alignment and continuous improvement.
• Knowledge Sharing: Active participation in team discussions, workshops, and documentation to share best practices and elevate the collective understanding of content design.

📝 Enhancement Note: The stated values emphasize a proactive, user-focused, and collaborative culture. Candidates should be ready to provide examples of how they embody these values in their work and how they contribute to a positive team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity at Scale: Manychat serves millions of users globally. A key challenge will be creating content that is universally understandable and effective across diverse user segments and cultural contexts.
• Balancing User Needs with Business Goals: Effectively translating sophisticated product features and business objectives into simple, user-friendly language without oversimplifying or losing critical information.
• Establishing and Evolving Content Standards: As a growing function, there's an opportunity and challenge in formalizing and continuously refining Manychat's content design guidelines, voice, and tone to ensure consistency and quality.
• Advocating for Content Design: Educating and influencing stakeholders across different departments about the strategic value and impact of content design, especially in a fast-paced tech environment.
• Remote Collaboration: Navigating the nuances of remote teamwork to ensure seamless communication, alignment, and a strong sense of team cohesion.

Learning & Development Opportunities:

• Deepen SaaS Content Expertise: Gain extensive experience in content design for complex SaaS platforms, particularly within the MarTech and AI chatbot space.
• Design System Leadership: Play a pivotal role in shaping and expanding a Design System from a content perspective, potentially leading to future specialization.
• Product Strategy Influence: Contribute directly to product strategy and user experience by leveraging content as a key design element.
• Mentorship & Team Building: Opportunity to mentor junior designers and contribute to building a robust Content Design practice within Manychat.
• Industry Exposure: Stay at the forefront of trends in UX Writing, conversational design, and AI-driven content.

📝 Enhancement Note: Highlighting these challenges shows an understanding of the role's complexities and positions the candidate as someone capable of tackling them. The growth opportunities should align with a candidate's career aspirations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex technical feature into user-friendly copy. What was your process, and what was the outcome?" (Focus on process, simplification skills, and impact metrics.)
• "How would you approach developing content guidelines for a new feature within our design system? What stakeholders would you involve, and what principles would you prioritize?" (Tests understanding of design systems, collaboration, and strategic thinking.)
• "Imagine a scenario where engineering prioritizes technical accuracy over user clarity in a specific UI element. How would you advocate for a more user-centric content approach?" (Assesses negotiation, advocacy, and stakeholder management skills.)
• "How do you measure the success of your content design efforts? Can you provide an example of a metric you've used and how it informed your decisions?" (Focus on data-driven approach and impact measurement.)

Company & Culture Questions:

• "What do you know about Manychat and our product? How do you see content design playing a role in our mission?" (Tests research and strategic alignment.)
• "How do you approach collaboration with designers, developers, and product managers? Can you share an example of a successful cross-functional partnership?" (Assesses teamwork and communication style.)
• "What does 'user-centricity' mean to you in the context of content design, and how have you demonstrated it in your previous roles?" (Evaluates understanding of core design values.)
• "How do you stay updated on best practices in UX writing and content design?" (Assesses commitment to professional development.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, use a consistent narrative arc: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.
• Highlight Your Contribution: Clearly define what you did, especially in collaborative projects. Use "I" statements when discussing your specific actions.
• Visuals Matter: Show, don't just tell. Include screenshots, wireframes, or prototypes that illustrate the context of your content.
• Quantify Everything Possible: Be ready to discuss metrics, A/B test results, user feedback, or any other data that demonstrates the effectiveness of your work.
• Be a Storyteller: Engage your audience with compelling narratives about the challenges you overcame and the impact you made. Practice your delivery to ensure it's clear, concise, and confident.

📝 Enhancement Note: Candidates should prepare specific, STAR-method (Situation, Task, Action, Result) examples for behavioral questions and be ready to articulate their thought process for any content or design system-related scenarios.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on Greenhouse.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in Content Design, UX Writing, and Design Systems for technology products. Ensure each project clearly outlines the problem, your role, your process, and the measurable impact.
• Tailor Your Resume: Highlight keywords from the job description such as "Content Design," "UX Writing," "Design Systems," "User Research," "Content Strategy," and "Collaboration." Quantify achievements wherever possible.
• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on clear storytelling, demonstrating your process, and articulating the impact of your work. Be ready to discuss specific content decisions and how they align with user needs and business goals.
• Research Manychat: Understand their product, target audience, and recent company news. Consider how your skills and approach can specifically benefit Manychat's mission and user base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.