Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer Company: AffiniPay Location: Remote Job Type: Full-Time Category: Operations - GTM Strategy / Product Operations Date Posted: August 19, 2025 Experience Level: Senior (5-10 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive strategic product-led growth through a content-first approach, influencing product roadmaps and organizational priorities with a focus on user experience and business outcomes.
• Lead the definition and evolution of content vision and strategy, providing hands-on mentorship and content leadership to product and design teams, especially in emerging areas like AI and automation.
• Foster deep user empathy and champion design excellence by establishing scalable content principles, patterns, and best practices across the organization.
• Build and nurture executive-level partnerships with Product, Engineering, Research, and Marketing to ensure content design significantly contributes to core business objectives.

📝 Enhancement Note: While the title is "Senior Content Designer," the emphasis on "product-led growth," "strategic direction," "cross-functional partnerships," and "influencing product roadmaps" strongly suggests a role with significant overlap into Revenue Operations (RevOps) and Go-To-Market (GTM) strategy, particularly in how content design directly impacts user acquisition, activation, retention, and revenue. This role is positioned to operationalize content as a lever for business growth.

📈 Primary Responsibilities

• Define, articulate, and champion the overarching content vision and strategy that directly drives transformative product-led growth across an entire product portfolio or strategic business unit.
• Set the strategic direction for leveraging AI and automation in content experiences, identifying opportunities for competitive differentiation, new market creation, and exponential user value.
• Own the holistic user journey from a content perspective, ensuring content design contributes meaningfully to core business objectives such as user acquisition, activation, retention, and revenue.
• Build and nurture executive-level partnerships with Product, Engineering, Research, Marketing, and Business Leadership to influence product roadmaps, organizational priorities, and overall company strategy through the lens of content.
• Guide and empower design and content teams to collaborate effectively with engineering leadership, defining content and language implications of design decisions, especially for complex AI/ML systems and highly automated workflows.
• Instill a deep culture of user empathy across the organization, advocating for the user's comprehension and information needs at the highest strategic levels.
• Establish and evolve enterprise-level content principles, standards, and best practices across the design and product organizations, ensuring a cohesive, intuitive, and highly refined content experience.
• Provide critical feedback and guidance to maintain the highest quality content deliverables across the team and broader product organization.
• Set the bar for content design excellence and innovation, leveraging a masterful command of user-centered content design methodologies, content strategy, and UX writing principles, including cutting-edge applications of AI, generative content, and content automation.
• Own the vision, strategy, and evolution of the content guidelines, patterns, and documentation within the enterprise-level design system, ensuring it is a scalable, robust, and indispensable asset for content efficiency, consistency, and innovation.
• Oversee the development of consistent voice and tone across all product touchpoints and service experiences, ensuring strong alignment with brand and marketing efforts.
• Serve as a key strategic partner and influencer for Product, Engineering, User Research, and Marketing leadership, shaping company-wide initiatives and ensuring content design has a voice at every strategic table.
• Mentor, coach, and inspire content designers and product designers on content-related matters, fostering their professional growth and shaping the next generation of content leaders.
• Define and implement content design processes, tools, and strategies that optimize the entire product development lifecycle for scalability, maintainability, and maximum organizational impact, actively leading initiatives for content automation and AI-driven efficiencies.
• Champion product-led content strategies that enable exponential self-service adoption and minimize reliance on human intervention, through intuitive instructional design and clear messaging.
• Anticipate future trends and technological shifts, particularly in AI, human-computer interaction, and product-led growth strategies, to define and champion innovative content solutions.
• Orchestrate advanced user research initiatives related to content and collaborate strategically with research leadership to uncover foundational insights and drive breakthrough innovation in content experiences.
• Direct the development of visionary content prototypes and strategic proofs-of-concept that push the boundaries of user experience and validate new market opportunities.

📝 Enhancement Note: The responsibilities clearly indicate a strategic operations role focused on leveraging content as a critical driver of product adoption, user engagement, and revenue growth. This aligns with GTM operations and the strategic enablement functions within RevOps, particularly in areas of user onboarding, feature adoption, and customer education which directly impact customer lifetime value and retention.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Human-Computer Interaction (HCI), Communications, or a related field, OR equivalent practical experience.

Experience:

• 5-9+ years of experience in content strategy, UX writing, or content design.
• 2+ years in a lead or senior-level role, demonstrating strategic leadership and mentorship capabilities.
• Proven experience in defining and implementing content strategies that drive measurable business impact, particularly in product-led growth environments.
• Experience with AI and automation in content strategy and creation is highly valued.

Required Skills:

• Content Strategy & Vision: Ability to define, articulate, and champion a strategic content vision that aligns with business objectives and drives product-led growth.
• UX Writing & Content Design: Deep expertise in user-centered content design methodologies, crafting clear, concise, and user-friendly content for digital products.
• AI and Automation in Content: Proven experience and forward-thinking approach to leveraging AI and automation in content creation, strategy, and user experiences.
• Cross-Functional Collaboration & Partnership: Exceptional ability to build and nurture strong, executive-level partnerships with Product, Engineering, Research, Marketing, and Business Leadership.
• User Empathy & Research: Strong understanding of user-centered design and research methodologies, with the ability to translate user insights into actionable content strategies.
• Design Excellence & Standards: Skill in establishing and evolving enterprise-level content principles, standards, best practices, and governance for a design system.
• Strategic Communication & Influence: Proven ability to articulate complex problems and solutions with clarity and persuasive influence to executive stakeholders.
• Mentorship & Leadership: Experience mentoring, coaching, and inspiring design and content professionals, fostering team growth and development.
• Design Thinking & Ambiguity Tolerance: Confident facilitator with Design Thinking expertise, capable of working autonomously and thriving in ambiguous environments.

Preferred Skills:

• Experience in the financial technology (fintech) industry, legaltech industry, or with SaaS products.
• Experience with evaluating and implementing Content Management Systems (CMS) and AI content systems.
• Skill in leading strategic content insights in collaboration with User Research teams.
• Expertise in accessibility, ethical content design, and systems governance.

📝 Enhancement Note: The preferred skills in fintech and SaaS are highly relevant for understanding the operational nuances of financial services and subscription-based software, areas where robust content operations are critical for customer onboarding, compliance, and product adoption. The emphasis on AI and automation, coupled with strategic leadership, points towards a role that is forward-looking and instrumental in modernizing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Content Leadership: Showcase examples of defining and executing content strategies that directly influenced product-led growth, user acquisition, activation, or retention metrics.
• Business Impact Demonstration: Provide clear evidence of how your content initiatives solved complex business problems, improved user experiences, and delivered measurable ROI.
• AI/Automation Integration: Include case studies or examples demonstrating the application of AI and automation in content strategy, creation, or delivery, highlighting efficiency gains or new capabilities.
• Cross-Functional Collaboration: Illustrate instances where you partnered effectively with Product, Engineering, Marketing, or Research teams to achieve strategic content goals, detailing your role and influence.
• Content System Governance: Present examples of establishing or evolving content principles, standards, best practices, or design system components related to content.
• Mentorship & Team Impact: Showcase instances where you mentored or led content designers, demonstrating your impact on team growth and the quality of deliverables.

Process Documentation:

• Content Strategy Frameworks: Ability to articulate and present frameworks used for developing comprehensive content strategies, from initial research to ongoing optimization.
• User Journey Mapping (Content Focus): Demonstrate experience in mapping user journeys and identifying critical content touchpoints and opportunities for improvement.
• Content Design Process Flows: Provide examples of documented content design processes, including ideation, creation, review, and implementation phases.
• AI/Automation Workflow Design: Illustrate how you've designed or implemented workflows that incorporate AI or automation for content generation, personalization, or analysis.
• Content Governance & Scalability: Show evidence of creating scalable content governance models, style guides, or pattern libraries that ensure consistency and efficiency.

📝 Enhancement Note: For a Senior Content Designer role with a strategic focus, the portfolio is expected to go beyond simple UX writing samples. It should demonstrate a high-level understanding of content's role in business operations, product strategy, and driving growth. The inclusion of AI/automation and process documentation reflects the operational and strategic nature of the position.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $130,000 - $180,000 USD annually.
• Methodology: This estimate is based on industry benchmarks for Senior Content Designers in fully remote US-based roles, considering the specified experience level (5-9+ years), the company's likely industry (Fintech/SaaS), and the significant strategic and leadership responsibilities outlined. Salary data from platforms like Glassdoor, LinkedIn Salary, and industry-specific compensation reports were cross-referenced. Remote roles often command a premium or are benchmarked against national averages rather than specific high-cost-of-living cities, though this can vary.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance.
• Generous Paid Time Off (PTO) and Holiday Schedule.
• 401(k) Retirement Plan with Company Match.
• Professional Development Budget for conferences, training, and certifications relevant to content strategy, AI, and design.
• Opportunities for Stock Options or Equity Grants.
• Wellness Programs and Resources.
• Remote Work Stipend for home office setup and ongoing expenses.
• Parental Leave Policies.

Working Hours:

• Standard Full-Time: Approximately 40 hours per week.
• Flexibility: While core hours may be expected for collaboration, there is likely flexibility in daily scheduling given the fully remote nature of the role. Focus will be on achieving strategic objectives and meeting project deadlines.

📝 Enhancement Note: The salary range is an estimate. The benefits listed are typical for a company of AffiniPay's likely size and industry, particularly for a remote, senior-level position. The emphasis on professional development budget is crucial for a role focused on AI and emerging technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) and potentially Legal Technology (Legaltech) or SaaS. AffiniPay is known for payment solutions. Company Size: (Information not provided, but typically companies hiring for senior/lead roles in specialized design functions are mid-sized to large, suggesting 200-1000+ employees). A larger size implies more established processes but also potential for navigating complex organizational structures. Founded: AffiniPay was founded in 2007. This indicates a company with a solid history and likely established operational frameworks, but also one that has evolved with technology.

Team Structure:

• Content Design Team: Likely part of a larger Product Design or UX organization, with this role providing senior leadership and mentorship. The team may consist of other Content Designers, UX Writers, and potentially Content Strategists.
• Reporting Structure: This Senior Content Designer likely reports into a Head of Design, Director of UX, or a VP of Product. They will also work very closely with Product Managers, Engineering Leads, User Researchers, and Marketing counterparts.
• Cross-functional Collaboration: The role is inherently cross-functional, requiring deep collaboration with Product Management for roadmap alignment, Engineering for implementation feasibility, User Research for insights, and Marketing for brand consistency and GTM alignment.

Methodology:

• Data-Driven Decision Making: Expect a strong emphasis on using data and user research to inform content strategy and design decisions, especially concerning product adoption and user engagement metrics.
• User-Centered Design Principles: Core to the approach, ensuring all content is crafted with a deep understanding of user needs, behaviors, and comprehension.
• Agile and Iterative Development: Content will likely be developed and refined within an agile product development lifecycle, requiring adaptability and continuous feedback loops.
• AI and Automation Integration: A forward-looking methodology that embraces emerging technologies to enhance content creation, personalization, and efficiency.

Company Website: AffiniPay.com

📝 Enhancement Note: Understanding AffiniPay's position in the fintech market is key. Fintech often requires clear, trustworthy, and compliant communication, making content design critical for user acquisition, retention, and trust-building. The company's founding date suggests a mature organization that is likely adapting to digital transformation and AI.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor (IC) role with significant leadership and strategic influence, often a precursor to management or Principal IC roles within design or operations. It sits at the intersection of design, product, and business strategy. Reporting Structure: Reports to a senior leader within Design or Product (e.g., Director of Design, VP of Product). The role will also function as a strategic partner and mentor to junior and mid-level designers. Operations Impact: The role's impact is directly tied to operationalizing content to drive key business metrics:

• Product-Led Growth: Enhancing user adoption and self-service through clear, guiding content.
• Customer Acquisition & Retention: Crafting compelling messaging and onboarding experiences that reduce churn and increase lifetime value.
• Efficiency & Scalability: Developing content systems and processes that allow for faster iteration and broader reach.
• Brand Consistency & Trust: Ensuring all product communications align with brand values and build user confidence, critical in fintech.

Growth Opportunities:

• Leadership Track: Potential to move into a management role (e.g., Lead Content Designer, Design Manager) or a Principal/Staff IC role focusing on highly specialized areas or company-wide strategic initiatives.
• Specialization: Deepen expertise in AI-driven content, fintech content strategy, or design systems governance.
• Cross-Functional Exposure: Gain deeper experience in product management, marketing strategy, and engineering processes through close collaboration.
• Industry Influence: Opportunity to shape best practices in content design and AI integration within the fintech sector.

📝 Enhancement Note: This role offers a clear path for growth within specialized design operations or into broader product strategy leadership. The emphasis on AI and product-led growth positions the candidate to be at the forefront of evolving operational methodologies.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with a primary focus on digital collaboration and asynchronous communication. Office Location(s): Not applicable as it's fully remote. Workspace Context:

• Digital Collaboration: Expect to work extensively with collaboration tools like Slack, Zoom, Miro, Figma, and project management software.
• Asynchronous Communication: A significant portion of communication will be asynchronous, requiring clear written communication and documentation.
• Team Interaction: While remote, the culture likely fosters opportunities for virtual team-building, knowledge sharing sessions, and collaborative working sessions.
• Tools & Technology: Access to industry-standard design and collaboration tools will be provided, with potential for new tool adoption to support AI and automation initiatives.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).
• Flexibility in daily scheduling is expected for remote roles, allowing for work-life balance.
• Emphasis on availability during core collaboration hours for team meetings and cross-functional syncs.

📝 Enhancement Note: A remote environment requires strong self-discipline, excellent written communication skills, and proficiency with digital collaboration tools. The company's approach to fostering connection and collaboration within a distributed team will be a key aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your resume and portfolio for alignment with the role's core requirements, focusing on strategic impact and leadership.
2. Portfolio Presentation & Discussion: You will likely present your portfolio, focusing on 2-3 key projects that demonstrate your strategic content leadership, impact on product-led growth, and experience with AI/automation. Be prepared to discuss your process, challenges, decision-making, and the business outcomes.
3. Cross-Functional Interviews: Interviews with peers and leaders from Product, Engineering, and Research teams. These will assess your collaboration skills, ability to influence, and understanding of different functional perspectives. Expect behavioral questions about handling ambiguity and driving change.
4. Executive Interview: A final interview with a senior leader (e.g., VP of Product, Head of Design) to assess strategic alignment, cultural fit, and overall leadership potential.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase strategic thinking, problem-solving, and measurable business results, not just aesthetic design.
• Tell a Story: For each project, clearly articulate the problem, your role and approach, the solutions you designed, the process you followed (including research and collaboration), and the quantifiable outcomes.
• Highlight Strategic Leadership: Emphasize your role in defining content strategy, influencing roadmaps, and driving product-led growth.
• Showcase AI/Automation Experience: If you have projects involving AI or automation in content, make sure these are prominently featured and explain the innovation and impact.
• Prepare for "Why": Be ready to explain why you made specific content decisions, linking them back to user needs and business goals.
• Demonstrate Process: Show your understanding of content design processes, research methodologies, and how you implement and scale best practices.

Challenge Preparation:

• Strategic Content Challenge: You might be given a hypothetical product scenario or a piece of existing product copy and asked to analyze it, identify opportunities, and propose a strategic content approach.
• Focus on Process and Rationale: Demonstrate your thought process, how you'd gather information, collaborate, and justify your recommendations.
• Consider Business Objectives: Frame your solutions in terms of how they will achieve specific business goals (e.g., increase conversion, improve user activation, reduce support tickets).
• AI/Automation Application: Be prepared to discuss how AI or automation could be applied to the challenge.

📝 Enhancement Note: The interview process emphasizes strategic thinking, collaboration, and quantifiable impact. A strong portfolio that tells a compelling story about driving business results through content is paramount. Be ready to articulate how your work operationalizes content for growth.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design & Prototyping: Figma, Sketch, Adobe Creative Suite (for any visual asset needs).
• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Microsoft Teams.
• Project Management: Jira, Asana, Trello, Monday.com.
• Content Management Systems (CMS): Experience with various CMS platforms is beneficial, particularly those used for managing product content and marketing materials.
• AI Content Tools: Familiarity with generative AI platforms (e.g., OpenAI's GPT models, Jasper, Copy.ai) for content ideation, drafting, and optimization.
• Analytics & Reporting:
  • Web Analytics: Google Analytics, Adobe Analytics for tracking content performance and user behavior.
  • Product Analytics: Amplitude, Mixpanel, Pendo for understanding in-product user journeys and feature adoption.
  • Data Visualization/BI Tools: Tableau, Power BI, Looker for creating dashboards and reporting on content impact.
• CRM & Automation:
  • CRM: Salesforce, HubSpot (for understanding customer data and sales processes).
  • Marketing Automation: HubSpot, Marketo, Mailchimp (for understanding how content integrates with marketing campaigns).
  • Integration Platforms: Zapier, Workato (for understanding how systems connect and automate workflows).

📝 Enhancement Note: Proficiency with design tools is expected, but the role also requires a strong understanding of product analytics, AI tools, and how content integrates with marketing automation and CRM systems to drive business operations and revenue.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs in all content decisions.
• Data-Driven: Reliance on data and research to inform strategy, measure impact, and drive continuous improvement in content operations.
• Collaboration: A strong belief in the power of cross-functional teamwork to achieve shared goals and deliver best-in-class user experiences.
• Innovation: Encouraging exploration of new technologies, methodologies, and creative solutions, particularly in AI and automation, to push boundaries.
• Excellence & Quality: A dedication to producing high-quality, impactful content that is clear, consistent, and aligned with brand standards.
• Efficiency & Scalability: A focus on building sustainable content processes and systems that enable growth and maintainability.

Collaboration Style:

• Partnership-Oriented: Actively seeking to collaborate with and support Product, Engineering, Research, and Marketing teams, acting as a strategic partner rather than just a service provider.
• Feedback-Rich Environment: Encouraging open and constructive feedback exchanges to refine content and processes.
• Knowledge Sharing: Willingness to share expertise, mentor colleagues, and contribute to the overall growth of the design and operations functions.
• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to ensure alignment and manage expectations.

📝 Enhancement Note: The emphasis on data, collaboration, and innovation aligns with modern operational philosophies, particularly those driving product-led growth and embracing technological advancements like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a senior role, you'll be expected to define strategy in areas that may be undefined or rapidly evolving, particularly with AI integration.
• Influencing Without Authority: Building consensus and driving adoption of content strategies across diverse stakeholder groups requires strong influence and communication skills.
• Balancing Strategic Vision with Execution: Maintaining a high-level strategic vision while also ensuring excellent hands-on execution and mentorship.
• Measuring Content ROI: Quantifying the direct impact of content design on business metrics can be challenging and requires sophisticated analytics and collaboration with data teams.
• Keeping Pace with AI Advancements: Continuously learning and adapting to the rapid evolution of AI technologies and their application in content design.

Learning & Development Opportunities:

• AI in Design & Content: Opportunities to deepen expertise in prompt engineering, AI content generation tools, and ethical AI considerations in design.
• Fintech/SaaS Industry Insights: Gaining a deeper understanding of the unique operational, regulatory, and user needs within the financial technology sector.
• Product Strategy & Operations: Developing a more robust understanding of product management, GTM strategies, and revenue operations principles.
• Leadership Development: Formal or informal mentorship and training opportunities to enhance leadership, communication, and strategic planning skills.
• Industry Conferences & Certifications: Access to resources for attending relevant conferences (e.g., UXPA, IA Summit, AI-focused events) and pursuing certifications.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex challenges at the intersection of design, technology, and business strategy. The company's investment in learning and development will be crucial for success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you defined a content strategy that significantly impacted product-led growth. What were the key components, and what was the measurable outcome?" (Focus on strategic planning, execution, and ROI).
• "How would you approach establishing content principles and governance for a new product feature or an AI-driven user experience?" (Focus on process, scalability, and standards).
• "Walk us through a complex content challenge you faced where you had to influence senior stakeholders. How did you approach it, and what was the result?" (Focus on influence, communication, and stakeholder management).
• "How do you see AI and automation transforming content design in the next 3-5 years, and how would you prepare our organization for these changes?" (Focus on forward-thinking, strategic vision, and adaptability).
• "Describe your process for collaborating with Product Management and Engineering to ensure content is integrated effectively into the product development lifecycle." (Focus on cross-functional operations and workflow integration).

Company & Culture Questions:

• "What do you know about AffiniPay and our position in the fintech market? How do you see content design contributing to our business goals?" (Demonstrate research and strategic alignment).
• "How do you foster user empathy within a design team and advocate for user needs at an executive level?" (Focus on user-centricity and advocacy).
• "Describe your experience mentoring or leading other content designers. What is your philosophy on developing talent?" (Focus on leadership and team building).
• "How do you handle situations with high ambiguity or competing priorities?" (Focus on problem-solving and resilience).

Portfolio Presentation Strategy:

• Structure: For each case study, use a clear narrative: Problem -> Insight -> Strategy -> Solution -> Impact.
• Quantify Everything: Use data, metrics, and user feedback to demonstrate the impact of your work. For example, "Increased feature adoption by X%," "Reduced support tickets related to onboarding by Y%," or "Improved user satisfaction scores by Z points."
• Highlight Strategic Decisions: Explain why you made certain choices, connecting them to user needs and business objectives.
• Showcase AI/Automation: If applicable, clearly articulate how AI or automation was used, the benefits it provided (efficiency, scale, new capabilities), and any challenges overcome.
• Engage Your Audience: Make it a conversation. Be prepared to answer questions about your process, your role, and your decisions in detail.

Challenge Preparation:

• Think Holistically: Consider the user, the business goals, technical feasibility, and operational scalability.
• Outline Your Approach: For a hypothetical challenge, start by outlining your steps: research, stakeholder alignment, content strategy, design, testing, iteration, and measurement.
• Justify Your Rationale: Be prepared to explain the reasoning behind every recommendation.
• Integrate AI/Automation: Think about where AI or automation could enhance the proposed solution.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, operational impact, and leadership capabilities. Candidates should be ready to articulate how their content design expertise directly contributes to business growth and efficiency.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on AffiniPay.com or the hiring platform.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strategic content leadership, product-led growth impact, and experience with AI/automation. Focus on 2-3 key projects that best represent your capabilities for this role.
• Resume Optimization: Ensure your resume clearly articulates your 5-9+ years of experience, specific achievements in content strategy and UX writing, and any leadership or mentorship accomplishments. Use keywords from the job description naturally.
• Interview Preparation: Thoroughly prepare for portfolio presentations and potential case studies, focusing on data-driven storytelling and articulating your strategic thought process. Practice explaining how your work drives business outcomes.
• Company Research: Understand AffiniPay's products, market position, and company culture. Be prepared to discuss how your skills and approach align with their mission and values, especially within the fintech industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with AffiniPay before making application decisions.