Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK
Company: Bjak
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Brand Design / Visual Design / Marketing Operations
Date Posted: 2026-02-15
Experience Level: Mid-Senior Level (5-8 years)
Remote Status: Fully Remote (within the UK)

🚀 Role Summary

• Lead the strategic development and execution of UK-specific brand design initiatives, ensuring a cohesive and impactful visual identity.
• Drive the evolution and consistent application of BJAK's new UK brand identity across all touchpoints, from digital campaigns to product visuals.
• Collaborate cross-functionally with marketing, content, product, and performance teams to deliver integrated, on-brand creative solutions.
• Contribute to the refinement of brand systems, design guidelines, and workflows to enhance creative quality and operational efficiency.
• Mentor junior designers and champion best practices within the creative team, fostering a culture of excellence and continuous improvement.

📝 Enhancement Note: This role is critical for establishing and scaling BJAK's brand presence in the UK market. The Senior Brand Designer will be instrumental in translating the company's mission and product offerings into compelling visual narratives tailored for a UK audience, requiring a keen understanding of local market nuances and design trends. The emphasis on a "flat organization" suggests a highly collaborative and autonomous work environment where initiative and direct contribution are highly valued.

📈 Primary Responsibilities

• Spearhead the creation of UK-focused design assets, including campaigns, social media content, web visuals, product illustrations, and marketing collateral.
• Execute and iteratively refine BJAK’s new UK brand identity, ensuring clarity, consistency, and a premium quality across all visual communications.
• Adapt and tailor the visual language to resonate with diverse UK audiences, including consumers, business partners, and internal stakeholders.
• Ensure all design outputs strictly adhere to UK brand standards, regulatory requirements, and overarching business objectives.
• Partner closely with the Creative Manager to shape the strategic direction of BJAK's UK brand and design initiatives.
• Provide constructive feedback and guidance to junior designers, elevating the overall creative output and skill level of the team.
• Actively contribute to the improvement of team-wide processes, tooling, and the adoption of design best practices.
• Maintain, update, and evolve UK brand guidelines, templates, and comprehensive design systems for scalable use.
• Uphold exceptionally high standards of execution and meticulous attention to detail in all design deliverables.
• Identify and implement opportunities for workflow optimization, tooling enhancements, and increased design operational efficiency.
• Stay abreast of the latest UK design trends, motion graphics principles, and emerging creative technologies and tools.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on design execution. The role requires not only creative talent but also an aptitude for process improvement and team mentorship, indicative of a senior-level position focused on impact and scalability within the UK market.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communication, Fine Arts, or a related field is highly beneficial. Candidates are expected to demonstrate equivalent practical experience.
Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrable track record of successful brand building and creative execution, preferably within the UK market.

Required Skills:

• Brand Storytelling & Visual Execution: Proven ability to craft compelling brand narratives through strong visual design across multiple platforms.
• Brand Identity Development: Expertise in creating, evolving, and maintaining consistent brand identities.
• UK Market Adaptation: Skill in adapting visual language and creative concepts to specific UK audience segments and cultural contexts.
• Design System Management: Experience in building and maintaining design systems, brand guidelines, and scalable templates.
• Proficiency in Design Software: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design workflows.
• Typography, Layout & Composition: Solid command of fundamental design principles, including typography, layout, composition, and color theory.
• Cross-functional Collaboration: Ability to effectively partner with marketing, product, content, and performance teams.
• Mentorship & Feedback: Capacity to guide and provide constructive feedback to junior designers.

Preferred Skills:

• Motion Graphics & Editing: Experience with or strong interest in motion tools such as Adobe After Effects, Premiere Pro, or similar for dynamic visual content creation.
• Performance Marketing Visuals: Experience in creating design assets specifically for performance marketing campaigns and commercial initiatives.
• Advanced Creative Skills: Skills in motion graphics, sound editing, or basic VFX for enhanced content production.
• AI Tool Integration: Familiarity with or a keen interest in leveraging AI tools for design ideation, asset generation, and production efficiency.
• Brand Library Management: Experience with brand libraries and asset management systems.

📝 Enhancement Note: The requirement for 5-8 years of experience, coupled with proficiency in industry-standard tools like Figma and Adobe Creative Suite, positions this as a mid-to-senior level role. The emphasis on adapting visuals for the UK market and the preference for motion graphics experience highlight the need for a versatile designer capable of supporting a dynamic, digitally-focused company. The mention of AI tools suggests a forward-thinking approach to design production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is paramount, demonstrating a clear history of brand storytelling and exceptional execution across various design disciplines.
• Showcase specific examples of UK-focused campaigns or design initiatives, highlighting audience adaptation and market relevance.
• Include case studies that illustrate the design process from brief to final output, emphasizing problem-solving and strategic thinking.
• Projects should reflect a sophisticated understanding of typography, layout, composition, and brand consistency.
• Examples of work across digital (web, social, product visuals) and marketing materials are essential.

Process Documentation:

• Visual examples of how design systems or brand guidelines were developed, implemented, and maintained.
• Case studies detailing workflow improvements or efficiency gains achieved through design process optimization.
• Demonstrations of how feedback was incorporated and design iterations were managed.
• Evidence of cross-functional collaboration and how design integrated with broader marketing or product strategies.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio should not only showcase aesthetic quality but also the strategic thinking and process behind the creative work. This includes demonstrating how the designer has managed brand consistency, collaborated with stakeholders, and potentially improved design workflows or systems. Evidence of adapting designs for specific markets (UK in this case) is crucial.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.
Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Remote Work Flexibility: Opportunity to work remotely across the UK, offering a strong work-life balance.
• Competitive Compensation: A competitive base salary within the specified range.
• Flat Team Structure: A non-hierarchical organizational structure that promotes autonomy and direct impact.
• Growth Path: Clear opportunities for career progression within a fast-scaling UK business.
• High-Ownership Culture: An environment that values and rewards individual contribution and initiative.
• Cross-functional Collaboration: Close partnerships with leadership and UK-based teams.

Working Hours: The role is full-time, with an expected 40 hours per week. While remote, a commitment to efficient work practices and responsiveness during core UK business hours is implied.

📝 Enhancement Note: The salary range of £35,000 - £50,000 for a Senior Brand Designer in London (a major hub) aligns with mid-to-senior level positions. The benefits focus on flexibility, growth, and a unique organizational culture, which are attractive to experienced professionals. The mention of a "flat team structure" and "high-ownership" suggests that while hours might be standard, the environment emphasizes impact and autonomy over strict time-tracking. Research indicates this salary range is competitive for a Senior Brand Designer with 5-8 years of experience in London, considering the remote aspect which can sometimes offer a slight adjustment compared to fully in-office roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on building superior application platforms, with a strong foundation in digitizing the insurance industry and an increasing integration with AI. BJAK aims to create successful businesses while contributing positively to society through efficiency. Company Size: BJAK operates with a "flat organization" structure, implying a lean and agile team, likely ranging from 50-250 employees, focusing on high output and direct contribution from all members. Founded: While the founding date isn't explicitly stated, BJAK has established itself as the "first and leading insurance platform in Southeast Asia," indicating a significant history of product development and market leadership.

Team Structure:

• The design team is likely part of a broader marketing or product function, reporting to a Creative Manager.
• The "flat organization" suggests minimal layers of management, promoting direct interaction with senior leadership and cross-functional teams.
• Collaboration is expected to be highly integrated, with designers working closely with marketing, content, product, and performance specialists.

Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's mission implies a focus on efficiency and impact, suggesting design decisions are informed by data and performance metrics.
• Iterative Development: The mention of "fast-paced, iterative environments" and "iteration drive everything we do" points to a methodology that values rapid prototyping, testing, and refinement.
• Execution Excellence: A core value is "engineering and product excellence," which extends to design, emphasizing high-quality output and meticulous attention to detail.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture appears to be highly driven by innovation, efficiency, and direct impact. The "flat organization" and emphasis on "ownership" and "execution" suggest a dynamic, fast-paced environment where individuals are empowered and expected to contribute significantly. The company's success in Southeast Asia and its pivot towards AI integration indicate a forward-thinking and ambitious trajectory, making the UK market entry particularly exciting.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Brand Designer level. It requires substantial experience (5-8 years) and the ability to lead creative output, mentor junior team members, and contribute to strategic brand direction, particularly for the UK market. The role goes beyond execution to include system refinement and process improvement. Reporting Structure: The Senior Brand Designer will likely report to a Creative Manager or Head of Design/Marketing, working closely with UK marketing, content, product, and performance teams. The "flat organization" implies direct access to leadership and cross-functional partners. Operations Impact: The designer's impact is directly tied to shaping BJAK's brand perception and effectiveness in the UK. This includes driving consumer engagement, partner acquisition, and internal alignment through strong visual communication. Their work will directly influence campaign success, brand recognition, and ultimately, business growth in a new, critical market.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Lead Brand Designer or Art Director role, potentially managing a small team or overseeing larger brand initiatives for the UK.
• Strategic Influence: Increased involvement in defining the UK brand strategy and contributing to broader GTM (Go-To-Market) creative strategies.
• Skill Specialization: Further development in motion graphics, AI-assisted design, or specialized areas of brand marketing through company support or project exposure.
• Cross-functional Expertise: Deeper understanding and collaboration with performance marketing, product development, and AI integration teams.

📝 Enhancement Note: The role offers a significant opportunity for impact and growth, especially given BJAK's expansion into the UK. The "senior" title, coupled with responsibilities like mentoring and strategic input, suggests a clear path for advancement. The company's focus on innovation (AI) and its established success in another major region provides a strong foundation for career development.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" with "Remote OK," specifically requiring candidates to be based in the UK. This indicates a fully remote working arrangement, offering significant flexibility. Office Location(s): While the role is remote, the requirement to be based in the UK means that team interactions and potential future (though not specified) in-person gatherings would be within the UK. Workspace Context:

• Autonomous & Flexible: The remote nature of the role allows for a flexible work environment, enabling designers to manage their workspace and schedule within reasonable parameters.
• Digital Collaboration Tools: Expect extensive use of digital collaboration tools (e.g., Slack, video conferencing, project management software) to maintain team cohesion and facilitate communication.
• High-Trust Environment: The "flat organization" and remote setup imply a high-trust environment where individuals are empowered to manage their work effectively without constant supervision.

Work Schedule: Full-time (40 hours/week). While remote, successful candidates will need to be responsive and available during core UK business hours to facilitate collaboration with UK-based teams and stakeholders.

📝 Enhancement Note: The fully remote nature within the UK offers a significant perk for work-life balance. However, successful candidates will need to be highly self-disciplined, proactive in communication, and comfortable working within a digitally connected team environment to ensure seamless collaboration with UK-based colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience, technical skills, and creative quality.
• First Interview: Typically with a hiring manager or senior team member to discuss experience, motivations, and cultural fit. Expect questions about your approach to brand building and UK market understanding.
• Portfolio Review & Design Challenge: A more in-depth session where candidates present their portfolio, discuss specific projects, and potentially undertake a design challenge. This assesses problem-solving skills, creative process, and ability to articulate design decisions.
• Cross-functional Interviews: May involve meeting with stakeholders from marketing, product, or content teams to gauge collaboration style and strategic alignment.
• Final Interview: Potentially with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best demonstrate brand storytelling, visual execution, and UK market relevance.
• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, key decisions, and the outcome/impact. Use visuals effectively.
• Highlight UK Focus: If possible, include projects specifically tailored for the UK market, demonstrating your understanding of local nuances and consumer behavior.
• Showcase Process: Include wireframes, mood boards, iterations, and rationale behind your design choices to demonstrate your thought process.
• Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and any motion tools.
• Brand System Example: If you have experience building or contributing to design systems, showcase this clearly.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK’s mission, existing products (especially in SEA), and their stated goals for the UK market.
• Analyze UK Design Trends: Be prepared to discuss current design trends relevant to the insurance/fintech/AI sectors in the UK.
• Problem-Solving Approach: Practice articulating how you would approach a brief for a new UK campaign or asset, focusing on clarity, brand consistency, and audience engagement.
• Communication Skills: Be ready to present your ideas clearly and concisely, defending your design choices with strategic reasoning.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for creative roles. For this specific position, candidates should prepare to showcase their ability to develop and execute a brand identity within a specific market (UK) and demonstrate an understanding of how design supports business objectives and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Expect to create, maintain, and evolve UI elements and components.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, photo editing, and detailed visual asset creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout and design of marketing materials, brochures, and documents.
• Motion Tools (Preferred):
  • Adobe After Effects: For creating dynamic motion graphics, animations, and visual effects for campaigns and social media.
  • Adobe Premiere Pro: For video editing and post-production of video assets.

Analytics & Reporting: While not a direct responsibility, a Senior Brand Designer should be aware of how design impacts performance. Familiarity with analytics platforms (e.g., Google Analytics, internal dashboards) to understand how visual assets perform would be beneficial. CRM & Automation: No specific CRM or automation tools are listed as primary requirements for this design role, but awareness of how brand assets are deployed through marketing automation platforms might be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable for this role. The strong preference for motion tools indicates that BJAK is looking to create engaging, dynamic visual content for its UK launch. Familiarity with design systems is also key for ensuring brand consistency across a growing product suite and marketing efforts.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: These are explicitly stated as driving forces, meaning clear communication, high-quality delivery, and a willingness to refine work based on feedback and results are paramount.
• Ownership: Team members are expected to think like owners, taking responsibility for their work and actively contributing to the company's mission.
• Speed and Agility: The "lean, high-output team that moves fast" emphasizes a dynamic work environment where quick decision-making and action are valued.
• Raising the Bar: A culture of continuous improvement and striving for excellence in all aspects of work.
• Impact-Driven: Focus on results, speed, and ownership over titles or hierarchy.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, content, product, and performance teams, requiring strong communication and partnership skills.
• Direct Communication: The flat organizational structure encourages direct dialogue and feedback exchange, fostering a transparent and efficient working relationship.
• Shared Standards: Emphasis on supporting the team through best practices and shared standards, indicating a collaborative approach to quality control and process development.

📝 Enhancement Note: The culture at BJAK is clearly geared towards high performers who are proactive, results-oriented, and thrive in an autonomous, fast-paced environment. The emphasis on "ownership" and "execution" suggests a team that values initiative and accountability above all else.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Developing and embedding a brand identity for a new market (UK) requires careful strategic planning, creative execution, and stakeholder alignment.
• Balancing Creative Vision with Performance: Ensuring that creative excellence aligns with performance marketing goals and business objectives can be challenging.
• Remote Collaboration Dynamics: Maintaining strong team cohesion, communication, and creative synergy in a fully remote setting requires proactive effort.
• Rapid Scaling: As BJAK scales in the UK, the designer will need to adapt quickly to evolving needs, new product launches, and changing market landscapes.
• AI Integration: Staying ahead of the curve and effectively integrating AI tools into the design workflow while maintaining creative integrity.

Learning & Development Opportunities:

• Strategic Brand Development: Gaining experience in shaping a brand from its initial UK launch phase.
• Motion Graphics & Advanced Tools: Deepening skills in motion design, potentially exploring AI-driven creative tools.
• Cross-functional Acumen: Developing a stronger understanding of performance marketing, product strategy, and AI applications through close collaboration.
• Leadership and Mentorship: Honing leadership skills through mentoring junior designers and contributing to team process improvements.
• Industry Exposure: Potential exposure to the insurance technology and AI sectors, offering insights into rapidly evolving industries.

📝 Enhancement Note: The challenges presented are typical for a senior role in a company undergoing market expansion. The growth opportunities are substantial, particularly for a designer looking to make a significant impact and advance their career in a dynamic, innovative tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity for a new market, specifically the UK. What key considerations would you prioritize?" (Focus on research, audience segmentation, visual language, and brand guidelines.)
• "How would you ensure brand consistency across various channels (social, web, product) while also adapting the visual language for different UK audiences?" (Discuss brand systems, templates, and strategic adaptation.)
• "Walk us through a project where you had to balance creative vision with performance marketing objectives. What was the outcome?" (Highlight your understanding of how design impacts business results and your ability to iterate based on data.)
• "How do you approach collaboration with non-design stakeholders like marketing, product, or engineering teams? Provide an example." (Emphasize communication, understanding their needs, and translating them into design solutions.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its expansion into the UK market?" (Show you've researched the company and understand its goals.)
• "How do you align with BJAK's values of clarity, execution, iteration, and ownership?" (Provide specific examples from your experience.)
• "Describe your experience working in a flat or fast-paced environment. How do you thrive in such settings?" (Highlight proactivity, self-management, and contribution.)
• "How do you measure the success of your design work beyond aesthetics?" (Focus on impact, engagement, conversions, brand recognition.)

Portfolio Presentation Strategy:

• UK Market Focus: Select projects that best demonstrate your understanding of the UK market or your ability to adapt designs for specific regions.
• Process Showcase: For each project, clearly articulate the problem, your role, your creative process (mood boards, sketches, iterations), design rationale, and the final outcome/impact.
• Technical Skills Demonstration: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, and how you leverage them. If you have motion graphics experience, highlight relevant projects.
• Brand System Example: If possible, show an example of a design system, style guide, or template you've created or contributed to.
• Conciseness and Clarity: Present your work efficiently, focusing on the most impactful aspects and being ready for detailed questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, understanding of business objectives, and alignment with BJAK's specific culture of ownership and execution. The ability to articulate the "why" behind design decisions and showcase impact will be crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight your strongest brand storytelling and visual execution projects, with a particular emphasis on any UK-specific work or adaptability to new markets. Ensure it demonstrates your process and impact.
• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, proficiency in Figma and Adobe Creative Suite, and any experience with motion graphics or AI tools. Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, preparing specific examples that align with BJAK's values (clarity, execution, ownership) and the role's responsibilities. Be ready to discuss your approach to UK market brand building.
• Company Research: Thoroughly research BJAK's mission, existing products, its success in Southeast Asia, and its strategic goals for the UK. Understand the implications of their "flat organization" and "high-output" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for operations and creative roles. All details, particularly regarding specific responsibilities, team dynamics, and interview processes, should be verified directly with the hiring organization (BJAK) before making application decisions.