Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand & Visual Design (GTM Operations Support)

Date Posted: 2026-04-10

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of UK-focused brand design initiatives, ensuring alignment with business objectives and market-specific nuances.

• Drive the evolution and maintenance of BJAK's UK brand identity across all touchpoints, emphasizing clarity, consistency, and premium visual quality in a fast-paced, iterative environment.

• Collaborate cross-functionally with UK marketing, content, product, and performance teams to deliver integrated, on-brand creative solutions that support Go-To-Market (GTM) strategies.

• Contribute to the refinement of brand systems, design workflows, and tooling to enhance efficiency and elevate overall creative output within the UK market.

📝 Enhancement Note: While this role is primarily in Brand Design, its focus on UK market penetration, GTM campaign visuals, and cross-functional collaboration with marketing and performance teams positions it as a critical support function within the broader GTM operations ecosystem. The emphasis on evolving brand identity for specific audiences and ensuring visual consistency across all commercial efforts directly impacts sales enablement and market perception, key GTM operational outcomes.

📈 Primary Responsibilities

• UK Brand Identity Leadership: Spearhead the creation and execution of UK-specific design assets, including campaigns, social media visuals, web elements, product graphics, and marketing collateral, ensuring adherence to BJAK's new UK brand identity.

• Audience-Specific Visual Adaptation: Develop and adapt visual language and design executions to resonate effectively with diverse UK audiences, including consumers, business partners, and internal stakeholders.

• Cross-Functional GTM Collaboration: Partner closely with UK marketing, content, product management, and performance marketing teams to deliver cohesive and impactful on-brand work that supports GTM objectives and campaign performance.

• Brand Systems Management: Maintain, refine, and champion UK brand guidelines, templates, and scalable design systems to ensure consistency, efficiency, and quality across all design outputs.

• Creative Mentorship & Quality Assurance: Provide guidance and feedback to junior designers, fostering a culture of creative excellence and ensuring top-tier execution and meticulous attention to detail across all deliverables.

• Process & Tooling Optimization: Identify opportunities to improve design workflows, leverage emerging creative tools (including AI), and enhance overall design operational efficiency within the UK team.

• Trend Analysis & Innovation: Stay abreast of current UK design trends, motion principles, and emerging creative technologies to inform and elevate BJAK's visual strategy.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role in shaping the UK market entry and growth. The emphasis on adapting visuals for different audiences and collaborating with performance marketing teams highlights the direct link to GTM strategy execution, requiring an understanding of how design impacts conversion rates and campaign effectiveness, which are core GTM operations metrics.

🎓 Skills & Qualifications

Education:

Experience:

• 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a proven track record of developing and executing compelling brand identities.

Required Skills:

• Brand Storytelling & Execution: Proven ability to translate complex briefs into clear, engaging, and on-brand visual narratives and design assets.

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design workflows.

• Typography & Layout Mastery: Solid understanding of typography, layout principles, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Brand Consistency Management: Ability to maintain and enforce brand consistency across a wide range of marketing and communication materials.

• Cross-Functional Collaboration: Strong interpersonal skills to effectively partner with marketing, product, and performance teams, understanding their needs and contributing to shared goals.

• Attention to Detail: Meticulous focus on quality, clarity, and execution across all design deliverables.

Preferred Skills:

• Motion Graphics: Experience with or strong interest in motion design tools such as Adobe After Effects, Premiere Pro, or similar, for dynamic visual content creation.

• Performance Marketing Visuals: Experience creating design assets specifically for performance marketing campaigns, understanding A/B testing and conversion optimization principles.

• Design Systems: Familiarity with building, maintaining, and utilizing design systems, brand libraries, and scalable templates to ensure efficiency and consistency.

• AI Tools in Design: Experience or a keen interest in leveraging AI tools for design ideation, asset generation, or workflow enhancement.

• UK Market Nuances: Demonstrated understanding of cultural and visual trends within the UK market.

📝 Enhancement Note: The required skills emphasize not just creative execution but also strategic application within a commercial context. Proficiency in Figma and Adobe Suite is standard, but the mention of motion tools and AI, along with performance marketing visuals, points to a GTM-focused role where design directly supports campaign effectiveness and operational efficiency. The "Nice to Have" section further reinforces the connection to performance marketing and scalable design systems, critical for GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating your ability to develop and evolve brand identities, detailing the strategic thinking, design process, and final execution across various channels (web, social, campaigns).

• UK Market Relevance: Include examples that specifically highlight your understanding of and ability to design for the UK market, showcasing adaptations for local audiences.

• Cross-Channel Execution: Provide examples of design work across different mediums, including digital campaigns, social media assets, web graphics, and marketing collateral, demonstrating versatility.

• Systematic Design Approach: Showcase examples of how you've maintained brand consistency, potentially through the use of templates, style guides, or components of a design system.

Process Documentation:

• Brand Guideline Development: Examples of how you've contributed to or maintained brand guidelines, demonstrating your understanding of brand governance and consistency.

• Workflow Optimization: Descriptions or visual examples of how you've identified and implemented improvements to design workflows or processes to enhance efficiency and output quality.

• Cross-Functional Collaboration Showcase: Present projects where you collaborated effectively with marketing, product, or performance teams, illustrating your ability to integrate design with broader business objectives.

📝 Enhancement Note: For a Senior Brand Designer in a GTM-focused role, the portfolio should not just be a gallery of pretty pictures. It needs to demonstrate strategic thinking, process-driven execution, and a clear understanding of how design contributes to business outcomes like market penetration and campaign performance. The emphasis on UK market relevance, cross-functional collaboration, and potential use of AI/design systems aligns with modern GTM operations needs.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum

Explanation of Range: This range is based on industry benchmarks for a Senior Brand Designer role in London, UK, considering the specified experience level (5-8 years) and the remote work arrangement. The final compensation will be determined by the candidate's qualifications, skills, and relevant experience, aligning with BJAK's commitment to competitive compensation.

Benefits:

• Remote Work Flexibility: The ability to work remotely from anywhere within the United Kingdom, offering significant work-life balance and flexibility.

• Competitive Compensation: A commitment to offering attractive salary packages that reflect the candidate's experience and contribution.

• Ownership-Driven Environment: The opportunity to work in a high-ownership culture where contributions are recognized and impact is directly visible.

• Growth Path: A clear growth path within a fast-scaling UK business, offering opportunities for career advancement and increased responsibility.

• Flat Team Structure: A lean, flat organizational structure that promotes direct collaboration with leadership and reduces bureaucratic overhead.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility afforded by the remote work arrangement. The focus is on output and delivery rather than strict adherence to office hours, aligning with an execution-driven culture.

📝 Enhancement Note: The provided salary range is within the typical band for a Senior Brand Designer in London, reflecting the cost of living and the competitive market for design talent. The benefits emphasize flexibility, growth, and a culture that values ownership and direct impact, which are attractive to professionals in operations-adjacent roles focused on driving business results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Application Platforms, AI-integrated Applications)

Company Size: BJAK operates in a growing, fast-scaling tech environment. While the exact size isn't specified, the description suggests a lean, high-output team that values individual contribution and direct impact over hierarchical structures. This implies a dynamic, agile setting where each team member's work is critical.

Founded: The founding date is not specified, but the company has developed the first and leading insurance platform in Southeast Asia and is now expanding into new, AI-integrated use cases. This indicates a history of innovation and market leadership within its niche.

Team Structure:

• Lean & Flat: The organization prides itself on a "very flat organization" with a "lean, high-output team." This means fewer management layers, direct access to leadership, and a culture where everyone is expected to be hands-on.

• Cross-Functional Collaboration: The role explicitly requires close partnership with UK marketing, content, product, and performance teams, indicating a highly collaborative environment focused on integrated GTM efforts.

• Specialization within Collaboration: While the overall team is lean, there are specialized functions (e.g., Design, Marketing, Product, Performance) that work in concert, with designers expected to mentor junior members and raise the creative bar.

Methodology:

• Engineering & Product Excellence: A core focus on building superior application platforms and embracing AI integration.

• Data-Driven & Iterative: The culture emphasizes "clarity, execution, and iteration," suggesting a process of continuous improvement based on feedback and performance data.

• Ownership & Impact: Team members are expected to "think like an owner," take proactive ideas forward, and demonstrate tangible results. Speed and ownership are valued over titles.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by speed, ownership, and a focus on engineering excellence. For a Senior Brand Designer, this translates to an environment where creative input is valued for its direct impact on market perception and GTM effectiveness. The flat structure means more autonomy and direct influence, but also higher expectations for proactive contribution and accountability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position. In the context of GTM operations, this signifies a key contributor responsible for the strategic visual direction and execution that underpins marketing and sales efforts. The role involves not only design execution but also mentorship and process improvement, suggesting a path towards creative leadership or specialization.

Reporting Structure: The role implies reporting to a Creative Manager or Head of Design, with close collaboration with UK marketing and GTM leadership. The "very flat organization" structure suggests direct access to decision-makers and less hierarchical bureaucracy.

Operations Impact: The Senior Brand Designer's impact on GTM operations is significant. By shaping the UK brand identity and creating compelling visual assets for campaigns, social media, and marketing materials, this role directly influences:

• Brand Perception & Awareness: Establishing a strong, consistent, and premium brand image in the UK market.

• Campaign Effectiveness: Designing visuals that capture attention, communicate value propositions, and drive engagement and conversion rates for marketing campaigns.

• Sales Enablement: Providing marketing and sales teams with high-quality, on-brand materials that support their efforts.

• Market Differentiation: Helping BJAK stand out against competitors in the UK's dynamic insurance and tech landscape.

• Operational Efficiency: Streamlining design processes and leveraging systems to ensure timely delivery of creative assets.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, overseeing broader creative strategy and team management for the UK market.

• Specialization: Deepen expertise in areas like motion graphics, performance marketing visuals, or AI-driven design tools.

• Strategic Design Input: Contribute more significantly to overall GTM strategy by leveraging design insights to inform campaign planning and market approach.

• Broader Platform Impact: As BJAK scales, opportunities may arise to influence design across other emerging applications or markets.

📝 Enhancement Note: This role offers a blend of creative autonomy and strategic contribution within a GTM context. The growth path is clear for those who excel in driving brand impact and process efficiency, making it attractive for operations-minded designers.

🌐 Work Environment

Office Type: BJAK operates with a strong emphasis on remote work flexibility. While there might not be a central physical office for this role, the company culture fosters a connected, albeit distributed, work environment.

Office Location(s): The role is based in the UK, with remote work flexibility across the United Kingdom. This allows for talent acquisition nationwide.

Workspace Context:

• Remote & Autonomous: The primary workspace is a remote setup, requiring self-discipline and effective time management.

• Collaborative Digital Environment: While remote, the culture emphasizes collaboration through digital tools. Expect extensive use of communication platforms (e.g., Slack, email) and project management/design collaboration software.

• Technology & Tooling: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and potentially motion graphics tools is expected. The company fosters an environment where improving tooling and workflows is encouraged.

Work Schedule:

• The role is full-time, with an approximate expectation of 40 hours per week. The remote nature and focus on execution and output provide flexibility in how these hours are structured, allowing for efficient management of personal and professional commitments, crucial for maintaining productivity in a remote setting.

📝 Enhancement Note: The remote-first, UK-wide approach to this role is a significant aspect of the work environment. It requires strong self-management skills but offers considerable autonomy, aligning with the company's emphasis on ownership and execution.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and portfolio link.

2. Initial Screening: Review of application and portfolio for alignment with requirements.

3. Hiring Manager Interview: Discussion about experience, design philosophy, UK market understanding, and alignment with BJAK's culture.

4. Design Challenge / Portfolio Deep Dive: A practical design exercise or a detailed walkthrough of portfolio case studies, focusing on strategic thinking, process, and execution. This stage will assess problem-solving skills and ability to articulate design decisions.

5. Cross-Functional/Leadership Interview: Meeting with key stakeholders from marketing, product, or leadership to assess collaboration skills and strategic fit.

6. Final Offer: Extension of employment offer.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your brand storytelling, UK market relevance, and execution excellence. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your design process, and the outcomes or impact achieved. Use visuals to support your narrative.

• Highlight UK Focus: If possible, include projects specifically tailored for the UK market or demonstrate how you've adapted designs for regional nuances.

• Showcase Process & Tools: Briefly mention the tools and methodologies used (Figma, Adobe Suite, AI tools, etc.) and any process improvements you implemented.

• Be Ready to Discuss: Prepare to verbally walk through your projects, answer questions about your design decisions, and discuss how your work aligns with BJAK's mission and culture.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's existing presence (if any) in the UK, its mission, and its competitive landscape.

• Anticipate Design Briefs: Be prepared for a brief that might involve creating assets for a specific campaign, adapting an existing concept for the UK market, or refining a brand element.

• Focus on Strategy: Demonstrate how your design solutions are driven by strategic objectives, audience understanding, and business goals, not just aesthetics.

• Articulate Your Process: Be ready to explain your workflow, decision-making rationale, and how you'd collaborate with other teams.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's strategic thinking and practical application, particularly concerning the UK market and GTM objectives. A well-structured portfolio that highlights process and impact is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design, illustration, and photo manipulation (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and maintaining design systems in a remote team environment.

• Motion Graphics Software: Proficiency or strong interest in tools like Adobe After Effects and Premiere Pro for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Experience or interest in AI tools for ideation, asset generation, or workflow enhancement is explicitly mentioned as a "Nice to Have," indicating BJAK's forward-thinking approach to design operations.

📝 Enhancement Note: The technology stack is centered around industry-standard creative tools, with a clear emphasis on collaborative platforms like Figma and a forward-looking interest in AI applications for design efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core principle driving all work; designs must be clear, and execution must be precise and impactful.

• Ownership: Team members are expected to take full responsibility for their projects, from concept to completion, and proactively identify opportunities.

• Iteration & Improvement: A commitment to continuous refinement based on feedback, data, and evolving market needs. Designs and processes are not static.

• Quality & Craftsmanship: A deep care for the quality, detail, and overall aesthetic of all creative output.

• Speed & Agility: The ability to move quickly and adapt to changing priorities in a fast-paced environment.

Collaboration Style:

• High-Ownership, High-Collaboration: While individuals own their domains, collaboration is paramount. Expect to work closely with marketing, product, and performance teams, contributing your design expertise to their objectives.

• Direct Communication: The flat structure encourages direct, open communication with colleagues and leadership, fostering transparency and efficient problem-solving.

• Mentorship & Support: Senior members are expected to mentor junior designers, fostering a supportive environment for skill development and knowledge sharing.

• Feedback-Driven: A culture that values constructive feedback as a means to elevate creative quality and improve processes.

📝 Enhancement Note: BJAK's culture is a blend of individual accountability and strong collaborative spirit, driven by a pursuit of excellence and efficiency. For a designer, this means being a proactive contributor who can not only create great work but also integrate it seamlessly into broader GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Brand Identity: Shaping and consistently applying a new brand identity for the UK market requires strong strategic thinking and meticulous execution, especially in a fast-moving tech environment.

• Balancing Creative Vision with Performance Goals: Translating creative concepts into visuals that also drive measurable GTM performance (e.g., conversion rates) can be challenging and requires a data-informed design approach.

• Remote Collaboration Efficiency: Maintaining strong creative output and seamless collaboration across a distributed team requires excellent communication and self-management skills.

• Rapid Scaling Environment: Adapting to and contributing to the rapid growth of a tech company, where priorities can shift quickly and new opportunities emerge constantly.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, interactive design, or potentially AI-assisted design workflows.

• Strategic GTM Contribution: Gaining a deeper understanding of GTM strategies and how design directly influences market penetration, campaign success, and revenue generation.

• Creative Leadership Potential: Developing leadership skills through mentorship of junior designers and potential involvement in higher-level creative direction.

• Industry Exposure: Working within a dynamic tech company and contributing to innovative application platforms provides exposure to cutting-edge product development and market strategies.

📝 Enhancement Note: The challenges are inherent to a senior role in a growing tech company, particularly one focused on market expansion. The growth opportunities are significant for individuals seeking to blend creative expertise with strategic GTM impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing and evolving a brand identity for a new market like the UK for a company like BJAK?" (Focus on your strategic process, research methods, and adaptation for specific audiences.)

• "Describe a time you had to balance creative vision with specific performance marketing objectives. What was your approach, and what were the results?" (Highlight your understanding of design's impact on conversion and engagement metrics.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its expansion into new AI-integrated applications?" (Show you've researched the company and are aligned with its vision.)

• "How do you embody the principles of ownership and execution in your design work?" (Provide specific examples of taking initiative and driving projects to completion.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key case study, clearly outline: The Challenge, Your Strategic Approach, The Process/Execution, and The Outcome/Impact.

• Quantify Impact Where Possible: If you have data on how your designs improved engagement, conversion, or brand perception, present it clearly.

• Demonstrate UK Relevance: Explicitly call out how your work is tailored for or reflects an understanding of the UK market.

• Showcase Tool Proficiency: Be prepared to discuss your workflow in Figma, Adobe Suite, and any motion tools used. Mentioning AI tools if applicable is a plus.

• Articulate Your "Why": Be ready to explain the rationale behind your design decisions and how they serve the business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, an understanding of GTM objectives, and cultural fit with BJAK's execution-driven, ownership-focused environment. The portfolio walkthrough is a critical opportunity to showcase this.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand storytelling, UK market adaptation, and strong visual execution. Tailor your case studies to highlight strategic thinking and process.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, proficiency in key design tools (Adobe Creative Suite, Figma), and any experience with motion graphics or performance marketing visuals. Use keywords from the job description.

• Interview Preparation: Thoroughly research BJAK, its mission, and its UK market entry. Prepare to discuss your design philosophy, how you drive brand consistency, and your experience collaborating cross-functionally. Practice walking through your portfolio with a strategic narrative.

• Company Culture Alignment: Be ready to discuss how your values and work style align with BJAK's emphasis on ownership, execution, speed, and a flat organizational structure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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