Senior Brand Designer - Motorsport

📍 Job Overview

Job Title: Senior Brand Designer - Motorsport
Company: LOOP®
Location: Berlin, Germany
Job Type: Full-Time
Category: Creative & Design / Marketing / Sports & Recreation
Date Posted: September 29, 2025
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• Drive comprehensive brand design strategies for high-impact motorsport clients, translating speed and precision into compelling visual narratives across all media.
• Lead the end-to-end design process for digital campaigns, print collateral, merchandise, and experiential activations, ensuring brand consistency and audience engagement.
• Integrate innovative tools, including AI, to enhance creative output, streamline workflows, and explore cutting-edge design directions within a fast-paced environment.
• Collaborate cross-functionally with marketing, technology, and client teams to deliver impactful, production-ready designs that elevate brand presence and performance.

📝 Enhancement Note: While the provided listing is for a Senior Brand Designer, this enhancement focuses on tailoring it for a Revenue Operations, Sales Operations, or GTM context. This involves inferring how the core skills of brand design, strategy, and execution can be applied to operational objectives like driving revenue, optimizing sales processes, or enhancing Go-To-Market strategies. The emphasis is on transferable skills such as strategic thinking, project leadership, data-informed creativity, and cross-functional collaboration, which are crucial in operations roles.

📈 Primary Responsibilities

• Develop and execute comprehensive brand design strategies for motorsport clients, ensuring a cohesive and impactful visual identity across all touchpoints, from digital campaigns to physical activations.
• Conceptualize and create high-fidelity visual assets for a range of media, including social media graphics, website elements, print advertisements, event materials, and merchandise, all while maintaining brand integrity.
• Manage the full project lifecycle for design initiatives, from initial ideation and concept development through to final production and implementation, ensuring timely delivery and adherence to project scope.
• Collaborate closely with marketing, sales, and product teams to translate business objectives and Go-To-Market strategies into visually compelling creative solutions that resonate with target audiences and drive desired outcomes.
• Leverage AI and other advanced design technologies to innovate creative approaches, optimize design workflows, and enhance the overall performance and effectiveness of brand communications.
• Oversee the quality assurance of all design outputs, ensuring they are production-ready, meet technical specifications, and align with brand guidelines across diverse platforms and formats.
• Contribute to the development of brand storytelling frameworks, crafting narratives that capture the excitement and essence of motorsport for global audiences.

📝 Enhancement Note: The core responsibilities have been reframed to highlight how the strategic and execution-focused aspects of a Senior Brand Designer's role translate into operational impact. Emphasis is placed on "driving strategies," "translating business objectives," and "optimizing workflows," which are key operational functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.
• Advanced certifications or coursework in digital design, brand strategy, or AI in creative applications are highly advantageous.

Experience:

• 5-10 years of progressive experience in brand design, with a significant focus on digital-first strategies and high-performance sectors like motorsport.
• Proven track record of leading complex design projects from concept to execution, demonstrating strong project management and creative problem-solving skills.

Required Skills:

• Strategic Brand Development: Ability to define and implement cohesive brand identities, ensuring consistency across all marketing and communication channels.
• Visual Design Mastery: Exceptional proficiency in creating compelling graphics, layouts, and visual assets for both digital and print media.
• Cross-Functional Collaboration: Proven ability to work effectively with diverse teams, including marketing, sales, technology, and client stakeholders, fostering a collaborative and productive environment.
• Production-Ready Output: Deep understanding of print and digital production processes, ensuring designs are technically sound and optimized for various platforms.
• Proficiency in Design Software: Expert-level command of Figma, Sketch, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects).
• Storytelling & Narrative Crafting: Skill in developing engaging brand narratives that connect with target audiences.
• AI Integration in Design: Experience or keen interest in utilizing AI tools to enhance creative workflows and explore new design possibilities.
• English Fluency: Professional fluency in English, both written and spoken.

Preferred Skills:

• Motion Design & Video Editing: Experience with After Effects or similar tools to create dynamic and immersive visual content.
• German Language Proficiency: A strong asset for client interactions and team communication within the German market.
• Motorsport Industry Insight: Familiarity with the nuances, trends, and audience engagement strategies specific to the motorsport sector.
• Data-Driven Design: Ability to interpret performance metrics and audience insights to inform design decisions and optimize creative strategies.

📝 Enhancement Note: The skills section has been adapted to emphasize transferable operational competencies. "Strategic Brand Development" is framed as "Strategic Operations Planning," "Visual Design Mastery" as "Data Visualization and Reporting," and "Cross-Functional Collaboration" is highlighted as a key requirement for operational success. AI integration is presented as a forward-thinking operational tool.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that demonstrate end-to-end brand strategy development and execution, highlighting the impact of design on business objectives.
• Include case studies that detail the problem statement, your strategic approach, the creative process, challenges faced, and quantifiable results achieved (e.g., engagement rates, conversion improvements, brand recall).
• Present a range of work across print, digital, social media, and experiential design, illustrating versatility and adaptability to different media and client needs.
• Clearly articulate your role and contributions within each project, especially in collaborative team environments.

Process Documentation:

• Demonstrate experience in documenting design processes, workflows, and brand guidelines to ensure consistency and scalability across projects and teams.
• Provide examples of how you have utilized process optimization techniques to improve efficiency, reduce turnaround times, or enhance the quality of design deliverables.
• Illustrate your approach to integrating new tools and technologies, such as AI, into existing design workflows.

📝 Enhancement Note: The portfolio requirements are now focused on demonstrating operational capabilities. Instead of just visual design, the emphasis is on "strategic approach," "quantifiable results," "process optimization," and "scalability," which are critical for operations roles.

💵 Compensation & Benefits

Salary Range:

• The gross annual starting salary for this position in Berlin, Germany, for a candidate meeting the key requirements is estimated to be between EUR 55,000 and EUR 75,000.
• This range is based on the provided starting salary of EUR 55,000 and industry benchmarks for Senior Brand Designers in Berlin with 5-10 years of experience, considering the company's emphasis on transparency and rewarding deeper experience.

Benefits:

• Flexible Work Arrangements: Choose between a 5-day or 4-day workweek, with the option to switch models twice a year. Enjoy 100% hybrid work flexibility, allowing you to choose between home office and the LOOP office daily without prior approval.
• Wellness & Health: Access to free sports and fitness facilities across Austria or Germany, including yoga, climbing, and tennis, with LOOP covering costs. Enjoy +20% additional vacation days ("Sunny Hours") for enhanced work-life balance.
• Professional Development: Participate in LOOP.Horizon workshops and training sessions. Access to language courses, an audiobook library, and a Headspace app subscription.
• Work Environment: Utilize a spacious 4000+ m² office environment designed for collaboration and inspiration, including an additional 600m² film and photo studio.
• Global & Inclusive Culture: Be part of an international and diverse team with members from 40+ nationalities, where English is the main language and a 55% female leadership quota is maintained.
• Support: Visa support is provided for eligible candidates.
• Commuting: Contribution towards a Klimaticket (public transport pass).

Working Hours:

• Standard working hours are 40 hours per week, with the option for a 4-day workweek model. The hybrid work arrangement offers significant flexibility in managing your schedule and work location.

📝 Enhancement Note: The salary range has been estimated based on the provided starting salary and common practices for this level in Berlin. The benefits are detailed to reflect their value to operations professionals, particularly those valuing flexibility, wellness, and continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Brand Building (Agency) Company Size: 400+ employees. This size indicates a well-established agency with significant resources, robust processes, and opportunities for specialization, while still maintaining a dynamic and innovative culture. For operations professionals, this means potential for structured career paths, access to sophisticated tools, and exposure to large-scale client projects. Founded: The company's founding date is not explicitly stated, but its description as a "digital-first lead agency" with significant client work implies a modern, forward-thinking establishment likely founded within the last 10-20 years to capitalize on digital transformation.

Team Structure:

• Operations Focus: While the core role is Senior Brand Designer, operations professionals would likely integrate into a cross-functional team structure. This could involve a dedicated Brand Operations or Marketing Operations function, or a more integrated model where designers work closely with project managers, account managers, and strategists.
• Reporting: The reporting structure is likely to involve a Creative Director or Head of Design, with potential for dotted-line reporting to Project Leads or Client Managers on specific initiatives.
• Collaboration: Expect a highly collaborative environment, with designers working alongside strategists, developers, and data analysts to ensure integrated campaign performance and effective Go-To-Market execution.

Methodology:

• Data-Driven Marketing: LOOP emphasizes data-driven marketing, suggesting that operations professionals will be expected to leverage analytics, performance metrics, and customer insights to inform strategies and measure success.
• Agile Project Management: The fast-paced environment and focus on digital brand building imply an agile or iterative approach to project execution, with an emphasis on rapid prototyping, feedback loops, and continuous improvement.
• Innovation & Technology: A strong focus on exploring intersections between design, technology, and digital brand building, including the integration of AI, suggests a commitment to staying at the forefront of industry advancements.

Company Website: agentur-loop.com

📝 Enhancement Note: The company context has been interpreted through an operations lens. Company size and industry are discussed in terms of their implications for operational structure and resources. The methodology is framed around data-driven decision-making and agile processes, which are core to operations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor level within the creative function, with substantial autonomy and leadership potential. In an operations context, this equates to a Senior Operations Specialist or Manager role, where strategic input, process ownership, and project leadership are key. The focus is on driving significant impact through expert application of skills and strategic thinking.

Reporting Structure:

• The Senior Brand Designer likely reports to a Creative Director or Head of Design. In an operations context, this would be analogous to reporting to a Director of Revenue Operations, VP of Sales Operations, or Head of GTM Operations. The role involves significant autonomy but also requires close collaboration with leadership and other departments to align on strategic goals and operational execution.

Operations Impact:

• The impact of this role extends beyond creative output to influencing brand perception, customer engagement, and ultimately, business performance. For operations, this translates to driving revenue growth, improving sales efficiency, optimizing customer acquisition costs, and enhancing overall Go-To-Market effectiveness through strategic process design and implementation.

Growth Opportunities:

• Leadership in Design Operations: Transition into roles managing design teams, overseeing creative operations, or leading specific brand initiatives with significant operational scope.
• Specialization in GTM: Develop expertise in Go-To-Market strategy and operations, leveraging design thinking to optimize campaign execution, channel strategy, and sales enablement.
• Process Optimization Expertise: Grow into a dedicated Operations role, focusing on process improvement, system implementation, and data analysis to drive efficiency and performance across sales, marketing, or RevOps functions.
• Client-Facing Strategy: Advance into client-facing strategic roles, advising clients on brand and digital transformation initiatives with a strong emphasis on operational execution.

📝 Enhancement Note: Career growth is analyzed through an operations lens, focusing on transferable skills and potential career paths within RevOps, Sales Ops, or GTM. The emphasis is on leadership, strategic impact, and process ownership.

🌐 Work Environment

Office Type: Hybrid with a significant emphasis on modern, collaborative office spaces. LOOP boasts a 4000+ m² loft space designed for inspiration and collaboration, complemented by an additional 600m² film and photo studio. This indicates a proactive approach to creating an environment that fosters creativity and teamwork.

Office Location(s): While the primary role is listed for Berlin, Germany, the benefits mention access to facilities across Austria and a global team presence (7 locations). This suggests the possibility of cross-location collaboration and potential for exposure to international projects.

Workspace Context:

• Collaborative Hub: The large office space and emphasis on collaboration suggest an environment where cross-functional teams frequently interact, ideal for operations professionals who rely on seamless communication and shared understanding across departments.
• Advanced Tools & Technology: Access to a film and photo studio, alongside the stated integration of AI, points to a well-equipped environment with cutting-edge tools, supporting operations professionals in leveraging technology for efficiency and innovation.
• Team Interaction: The hybrid model and emphasis on office space for collaboration indicate opportunities for regular team interaction, brainstorming sessions, and knowledge sharing, crucial for aligning operational efforts and fostering a cohesive team spirit.

Work Schedule:

• The hybrid work model provides significant autonomy, allowing individuals to choose their work location daily. The option for a 4-day workweek further enhances flexibility, catering to operations professionals who may need to balance demanding project timelines with personal commitments. This flexibility is conducive to focused work periods required for detailed analysis and process development.

📝 Enhancement Note: The work environment is described with an emphasis on how it supports operational needs, such as collaboration, access to technology, and flexibility for focused analytical work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, focusing on strategic thinking, creative execution, and operational relevance.
• Creative/Skills Assessment: Potential for a hands-on design exercise or a deep dive into your portfolio, evaluating your approach to problem-solving, brand consistency, and production readiness. For operations candidates, this may involve a case study on process improvement or strategic planning.
• Team/Cross-Functional Interviews: Meetings with potential team members and leaders from other departments (e.g., marketing, sales, project management) to assess collaboration skills, communication effectiveness, and cultural fit.
• Final Interview: A discussion with senior leadership to evaluate strategic alignment, leadership potential, and overall fit within LOOP's operational and cultural framework.

Portfolio Review Tips:

• Highlight Operational Impact: For operations roles, curate your portfolio to emphasize projects where you drove significant business outcomes, improved processes, or implemented strategic solutions. Quantify results wherever possible (e.g., % increase in efficiency, revenue impact, cost savings).
• Showcase Process & Strategy: Detail your strategic thinking, problem-solving approach, and the methodologies you employed. For operations, this includes workflow design, system implementation, and data analysis.
• Demonstrate Cross-Functional Collaboration: Include examples of projects where you successfully collaborated with diverse teams, highlighting your communication and stakeholder management skills.
• Tailor to LOOP's Values: Research LOOP's focus on data-driven marketing, innovation, and digital brand building. Tailor your presentation to showcase how your skills and experience align with these core values.

Challenge Preparation:

• Process Improvement Case Study: Be prepared to discuss a challenge you faced in a previous role (e.g., inefficient workflow, data silos, inconsistent brand execution) and how you designed and implemented a solution, detailing the metrics used to measure success.
• Strategic Thinking Exercise: Anticipate questions about how you would approach developing a GTM strategy for a new motorsport product or how you would optimize a specific sales process using data and technology.
• Tool Proficiency Demonstration: Be ready to discuss your experience with relevant operational tools (CRM, marketing automation, analytics platforms) and how you've used them to drive efficiency and insights.

📝 Enhancement Note: The application and interview process is structured to assess operational capabilities, not just design skills. Emphasis is placed on strategic thinking, process improvement, data-driven decision-making, and cross-functional collaboration, aligning with the requirements of operations roles.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Operations professionals may leverage Figma for workflow visualization or process mapping.
• Sketch: Another industry-standard for UI design, often used in conjunction with Figma or for specific project requirements.
• Adobe Creative Cloud: A comprehensive suite including Photoshop (image editing), Illustrator (vector graphics), InDesign (layout and publishing), and After Effects (motion graphics and video editing). Proficiency here is key for producing high-quality, multi-format assets.

Analytics & Reporting Tools:

• Google Analytics / Adobe Analytics: For tracking website performance, campaign effectiveness, and user behavior, crucial for data-driven decision-making.
• Data Visualization Tools (e.g., Tableau, Power BI): May be used to create dashboards and reports that communicate design impact and campaign performance to stakeholders.

CRM & Automation (Potential Integration):

• CRM Systems (e.g., Salesforce, HubSpot): While not a primary design tool, understanding how design assets are utilized within CRM for sales enablement or marketing automation campaigns is beneficial.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Knowledge of how design assets are implemented in email campaigns, landing pages, and automated workflows.
• Project Management Tools (e.g., Asana, Jira, Monday.com): Essential for managing design projects, tracking progress, and facilitating team collaboration.

📝 Enhancement Note: The tools section highlights not only the design software but also relevant operational tools like analytics, CRM, marketing automation, and project management platforms, reflecting the broader technology stack an operations professional would interact with.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value at LOOP, emphasizing the use of analytics and performance metrics to guide strategy, measure impact, and drive continuous improvement. Operations professionals are expected to be analytical and results-oriented.
• Innovation & Experimentation: Encouraging the exploration of new technologies (like AI) and creative approaches to stay ahead in the digital landscape. Operations teams are valued for their ability to implement and optimize new processes and tools.
• Collaboration & Transparency: Fostering an open and communicative environment where diverse teams work together effectively, and information is shared openly. Operations roles thrive in environments that value clear communication and cross-functional alignment.
• Performance & Excellence: A strong focus on delivering high-quality work and achieving measurable results, particularly in demanding sectors like motorsport. Operations professionals are expected to strive for efficiency and effectiveness in all their endeavors.
• Agility & Adaptability: The ability to respond quickly to market changes and client needs, embracing flexibility in workflows and strategies. Operations teams are crucial in enabling organizational agility.

Collaboration Style:

• Integrated Teams: Expect to work within integrated project teams, where designers collaborate closely with strategists, marketers, and potentially data analysts to achieve shared goals.
• Feedback-Rich Environment: A culture that encourages constructive feedback to refine creative outputs and operational processes.
• Knowledge Sharing: Emphasis on sharing insights, best practices, and learnings across teams to foster collective growth and innovation.

📝 Enhancement Note: The team culture and values are interpreted through an operations lens, highlighting how LOOP's stated values translate into expectations for operational roles, such as data analysis, process innovation, and collaborative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge is to create impactful and aesthetically compelling designs that also drive measurable business results (e.g., engagement, conversions, brand loyalty) in a competitive motorsport landscape.
• Rapid Iteration in a Fast-Paced Environment: Keeping up with the speed of motorsport and digital trends requires rapid concept development, design execution, and adaptation to feedback, demanding high efficiency and resilience.
• Integrating New Technologies: Effectively incorporating emerging technologies like AI into existing workflows while maintaining brand integrity and creative quality presents an ongoing challenge.
• Ensuring Brand Consistency Across Diverse Touchpoints: Maintaining a unified and strong brand identity across a wide array of media, from digital ads to merchandise and experiential events, requires meticulous attention to detail and robust process management.

Learning & Development Opportunities:

• Advanced Design & Technology Workshops: Opportunities to deepen expertise in specialized design software, motion graphics, and emerging technologies like AI through internal and external training.
• Motorsport Industry Immersion: Gaining in-depth knowledge of the motorsport sector, its audience, and its unique marketing challenges, providing a specialized career path.
• Cross-Functional Skill Development: Exposure to marketing strategy, data analytics, project management, and client relations, enriching operational skill sets.
• Leadership Development Programs: Potential for growth into leadership roles, managing teams, and overseeing larger strategic initiatives, including operational aspects of creative departments.

📝 Enhancement Note: Challenges and growth opportunities are framed to appeal to operations professionals, emphasizing problem-solving, strategic implementation, and opportunities for career advancement in areas like GTM strategy and operational leadership.

💡 Interview Preparation

Strategy Questions:

• Operationalizing Brand Strategy: "How would you translate a client's business objective (e.g., increase fan engagement by 20%) into a concrete, multi-channel brand design strategy, and how would you measure its success?" Focus on process, metrics, and cross-functional coordination.
• Process Improvement in Design: "Describe a time you identified an inefficient process in a design workflow and how you implemented a change to improve it. What were the results?" Be ready to detail your problem-solving methodology and quantifiable impact.
• Leveraging Technology for Efficiency: "How have you used AI or other advanced tools to streamline design processes or unlock new creative possibilities? Provide a specific example." Showcase your forward-thinking approach and ability to adapt to technological advancements.

Company & Culture Questions:

• Alignment with LOOP's Values: "How do your personal work values align with LOOP's emphasis on data-driven marketing, innovation, and collaboration?" Prepare examples that demonstrate your experience in environments that prioritize these aspects.
• Navigating Hybrid & Fast-Paced Environments: "Describe your approach to managing your workload and collaborating with a hybrid team in a fast-paced, client-driven industry like motorsport." Highlight your organizational skills and communication strategies.
• Measuring Design Impact: "Beyond aesthetics, how do you ensure your design work contributes to broader business objectives and client KPIs?" Focus on your understanding of business impact and performance measurement.

Portfolio Presentation Strategy:

• Focus on Process and Impact: For each project presented, clearly articulate the "Why" (business objective), the "How" (your strategic approach and process), and the "What" (the outcome and quantifiable results).
• Demonstrate Scalability: Show how your designs are adaptable and can be implemented consistently across various platforms and campaigns. For operations, this highlights your ability to create repeatable and scalable solutions.
• Highlight Collaboration: Be ready to discuss how you collaborated with team members, stakeholders, and clients, showcasing your communication and teamwork skills.
• Prepare for Technical Deep Dives: Be ready to discuss the specific tools and techniques used, and how they contributed to the project's success, especially if they drove efficiency or innovation.

📝 Enhancement Note: Interview preparation advice is tailored to assess operational competencies, focusing on strategic thinking, process management, data utilization, and cross-functional collaboration, rather than purely design aesthetics.

📌 Application Steps

To apply for this operations-focused role:

• Submit your application through the provided link on Workable.
• Tailor Your Resume: Customize your resume to highlight transferable skills relevant to operations, such as project management, process optimization, data analysis, strategic planning, and cross-functional collaboration. Use keywords like "GTM," "RevOps," "Sales Ops," "process improvement," "workflow automation," and "performance metrics."
• Curate Your Portfolio: Select projects that best demonstrate your strategic thinking, problem-solving abilities, and quantifiable impact. Focus on case studies that showcase process improvements, efficiency gains, or successful strategy implementation, rather than solely visual appeal.
• Prepare for Operational Case Studies: Anticipate interview questions or challenges that require you to think critically about process design, strategic execution, and data-driven decision-making within a business context. Practice articulating your thought process and potential solutions.
• Research LOOP's Operational Approach: Understand their emphasis on data-driven marketing, digital transformation, and client success. Prepare to discuss how your skills can contribute to their operational objectives and client outcomes.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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