Senior Brand Designer - Motorsport

📍 Job Overview

Job Title: Senior Brand Designer - Motorsport Company: LOOP® Location: Vienna, Austria Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: 2025-09-29 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand strategy and execution across diverse media platforms, including digital campaigns, print collateral, merchandise, and event activations.
• Translate high-speed motorsport concepts into compelling visual narratives that resonate with global audiences and enhance brand integrity.
• Lead design projects from initial ideation through to final production, ensuring consistency and impact across all brand touchpoints.
• Leverage cutting-edge design tools and innovative technologies, including AI, to optimize workflows and explore novel creative directions.
• Collaborate with cross-functional teams to deliver impactful, production-ready creative assets for high-profile, fast-paced projects.

📝 Enhancement Note: This role is specifically tailored for a Senior Brand Designer with a deep understanding of the motorsport industry, requiring the ability to translate its unique dynamics into impactful visual branding. The emphasis on "digital-first" and "data-driven marketing" suggests a need for designers who can bridge creative aesthetics with performance metrics.

📈 Primary Responsibilities

• Conceptualize and design visually striking creative assets for digital campaigns, social media, print materials, merchandise, and experiential events, ensuring a cohesive and dynamic brand experience.
• Manage the end-to-end design process for motorsport-related projects, from initial brief and concept development to final asset delivery and implementation.
• Develop and maintain strong brand guidelines, ensuring consistency in visual identity, tone, and messaging across all touchpoints for high-profile clients.
• Collaborate closely with marketing, content, and digital teams to align design strategies with campaign objectives and audience engagement goals.
• Integrate and experiment with emerging design technologies, including AI tools, to enhance creative output, improve workflow efficiency, and push the boundaries of visual storytelling.
• Produce production-ready design files optimized for various media and platforms, adhering to technical specifications and quality standards.
• Contribute to the strategic development of brand narratives, translating the essence of speed, precision, and passion inherent in motorsport into compelling visual communications.
• Potentially contribute to motion design and video editing to enhance campaign dynamism and immersion.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution. The inclusion of "data-driven marketing" and "performance" in the company description suggests that designers will be expected to understand how their work contributes to measurable business outcomes, not just aesthetic appeal.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience:

• 5-10 years of professional experience in brand design, with a significant focus on motorsport or high-adrenaline industries.
• Proven track record of leading design projects from concept through to successful execution across multiple media.
• Experience working in a fast-paced agency or in-house environment, managing multiple high-stakes projects simultaneously.

Required Skills:

• Brand Identity Development: Expertise in creating and maintaining cohesive brand identities, ensuring consistency across all visual touchpoints.
• Visual Storytelling: Ability to craft compelling narratives through design, capturing the essence and excitement of motorsport.
• Design Software Proficiency: Expert-level command of Figma, Sketch, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Cross-Media Design: Versatile experience in designing for print, digital (web, social media, campaigns), merchandise, and experiential activations.
• Production Expertise: Strong understanding of print production processes, digital asset optimization, and preparing files for diverse media.
• Conceptual Thinking: Ability to translate strategic briefs and creative concepts into impactful visual solutions.
• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and collaborate effectively with international teams.

Preferred Skills:

• Motion Design & Video Editing: Skills in After Effects or similar tools to create dynamic animations and edit video content.
• AI Tool Integration: Experience or strong interest in leveraging AI tools for design ideation, asset generation, or workflow automation.
• German Language Proficiency: A plus for enhanced communication within the Austrian context.
• Motorsport Industry Acumen: Deep passion for and understanding of motorsport culture, trends, and aesthetics.

📝 Enhancement Note: The requirement for expertise in Figma and Sketch, alongside Adobe Creative Cloud, indicates a modern design workflow. The emphasis on "production-ready" assets suggests a need for designers who are not only creative but also technically proficient in delivering final files.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end brand design projects, ideally within the motorsport or a related high-energy sector.
• Highlight projects that illustrate the ability to translate complex concepts (like speed, precision, and passion) into clear, impactful visual narratives.
• Include examples of designs across various media: digital campaigns, print collateral, merchandise, and event/experiential activations.
• Demonstrate proficiency in utilizing design tools such as Figma, Sketch, and Adobe Creative Suite in your project execution.
• Present work that clearly articulates the problem, your creative process, the solution, and the impact or results achieved.

Process Documentation:

• For each case study, briefly outline the design process followed, including research, ideation, concept development, iteration, and final production.
• Detail how brand guidelines were developed or adhered to, showcasing your understanding of maintaining brand integrity.
• Explain how you collaborated with stakeholders (e.g., marketing, clients) throughout the design process.
• If applicable, include examples of how you integrated new technologies or streamlined workflows to enhance efficiency or creative output.

📝 Enhancement Note: A robust portfolio demonstrating a strong grasp of brand consistency, cross-media application, and the ability to translate specific industry nuances (motorsport) into design is critical. Applicants should be prepared to discuss their process and rationale behind design decisions.

💵 Compensation & Benefits

Salary Range:

• The gross annual starting salary for this full-time position in Austria is EUR 55,000. This is a baseline, and offers can be higher for candidates with exceptional experience and skills.

Benefits:

• 4-Day Workweek Option: Flexibility to opt for a 4-day workweek with the ability to switch models twice a year.
• Comprehensive Sports & Fitness: LOOP covers costs for yoga, fitness, climbing, tennis, and provides access to studios across Austria and Germany.
• +20% Vacation (Sunny Hours): Additional vacation days beyond the standard entitlement to promote well-being and recharge.
• Expansive Office Space: Access to a 4000+ m² loft workspace, including an additional 600m² film and photo studio, fostering an inspiring work environment.
• 100% Hybrid Work Flexibility: Complete freedom to choose between working from home or the office daily, without requiring prior approval.
• International & Diverse Culture: Work within a team of 40+ nationalities, with English as the primary language and a 55% female leadership quota.
• Professional Development: Language Courses, Visa Support, LOOP.Horizon workshops and trainings, Klimaticket Contribution, Audiobook Library, Headspace App Subscription.

Working Hours:

• The standard full-time role is based on 40 hours per week. However, the company offers a flexible 4-day workweek option, providing significant autonomy over the work schedule.

📝 Enhancement Note: The stated salary of EUR 55,000 is a starting point. Candidates with extensive experience in motorsport design, advanced technical skills, or a proven track record of driving significant brand impact are encouraged to negotiate upwards. The benefits package emphasizes work-life balance, employee well-being, and professional growth, which are key differentiators for attracting top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Brand Building (Agency) Company Size: 400+ Employees Founded: Information not explicitly provided, but described as having "over the last few years... done remarkable and innovative work," suggesting a mature yet dynamic agency.

Team Structure:

• The company operates as a "digital-first lead agency" with a significant team size (400+ talents), indicating specialized departments and cross-functional collaboration.
• The design team likely includes specialists in various areas, with this Senior Brand Designer focusing on the high-impact motorsport vertical.
• Reporting structure is not detailed but implies a hierarchical setup common in larger agencies, with opportunities for seniors to lead projects and mentor junior staff.
• Cross-functional collaboration is a cornerstone, with frequent interaction expected between design, marketing, technology, and client management teams.

Methodology:

• Data-Driven Marketing: A core philosophy driving campaigns and brand strategies. Designers are expected to understand and contribute to data-informed creative decisions.
• Digital Brand Building: Focus on creating and evolving brands within the digital landscape, emphasizing innovative and technology-forward approaches.
• Performance-Oriented Design: Design is viewed not just as aesthetic but as a driver of performance and engagement, suggesting a focus on measurable outcomes.
• Agile & Iterative Workflows: Implied by the fast-paced environment and hybrid work model, suggesting adaptability and continuous improvement in processes.

Company Website: https://www.agentur-loop.com/ (Note: The provided URL was for job applications, this is the inferred company website for general information)

📝 Enhancement Note: LOOP positions itself as a forward-thinking agency that merges creativity with performance. The large team size suggests a robust infrastructure and diverse talent pool, while the "digital-first" and "data-driven" ethos means designers must be adaptable and commercially aware.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Design Lead This role is positioned as a Senior Brand Designer, indicating a significant level of experience (5-10 years) and the expectation of independent project leadership. It's a role where the individual is expected to not only execute but also to contribute strategically to brand vision and potentially mentor junior designers.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director or Head of Design within the agency. They will collaborate closely with project managers, account managers, and marketing specialists, acting as the primary design authority for their assigned motorsport clients.

Operations Impact: The impact of this role is direct and significant. By shaping the visual identity and communication of motorsport brands, the designer influences brand perception, audience engagement, fan loyalty, and ultimately, the commercial success of clients. The ability to translate brand strategy into compelling creative assets that drive performance is paramount.

Growth Opportunities:

• Creative Leadership: Progression to Creative Director, Art Director, or Head of Design roles, overseeing larger teams and client portfolios.
• Specialization: Deepening expertise within the motorsport vertical or expanding into adjacent high-performance industries.
• Process Innovation: Leading initiatives to integrate new design technologies (like AI) and optimize creative workflows across the agency.
• Client Relationship Management: Developing stronger client-facing skills and taking on more strategic advisory roles.
• Mentorship: Guiding and developing junior designers, contributing to the agency's talent development.

📝 Enhancement Note: This is a senior-level position with clear pathways for career advancement within a large, dynamic agency. The focus on high-profile clients and cutting-edge methodologies provides ample opportunity for professional development and skill enhancement.

🌐 Work Environment

Office Type: Hybrid, with state-of-the-art office spaces and a strong emphasis on flexibility. Office Location(s): Vienna, Austria (and potentially Salzburg, as mentioned for the role). The company also has multiple international locations.

Workspace Context:

• Collaborative Loft Space: The agency boasts over 4000 m² of office space designed for creativity, collaboration, and inspiration, including a dedicated 600 m² film and photo studio. This environment is conducive to brainstorming and cross-pollination of ideas.
• Technology-Rich: The role requires expert use of industry-standard design software (Figma, Sketch, Adobe CC) and encourages the integration of AI tools, indicating a commitment to providing modern technological resources.
• Cross-Functional Interaction: The hybrid model and large team size facilitate regular interaction with diverse colleagues from various disciplines, fostering a dynamic and energetic atmosphere.

Work Schedule:

• The standard full-time hours are 40 per week, but LOOP offers a unique 4-day workweek option, allowing employees to choose their preferred schedule and switch it twice a year. This flexibility is a core component of their work environment, supporting work-life balance and personal well-being.

📝 Enhancement Note: The hybrid and 4-day workweek options signal a modern, employee-centric work culture. The expansive office space, including a dedicated studio, suggests an environment that supports ambitious creative projects and provides ample resources for designers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on portfolio quality, relevant experience (especially motorsport), and technical skill set.
• Skills Assessment/Technical Interview: This may involve a practical design challenge or a deep dive into a candidate's portfolio, assessing their problem-solving abilities, design process, and technical proficiency with required software.
• Creative/Team Interview: Discussion with potential team members or a Creative Director to assess creative vision, cultural fit, collaboration style, and understanding of brand strategy.
• Final Interview: Potentially with senior leadership to discuss role alignment, career aspirations, and final offer terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand design, particularly any motorsport-related work. Aim for 3-5 strong, diverse case studies.
• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the measurable impact or results. Use visuals effectively to guide the reviewer.
• Highlight Process: Detail your workflow, including ideation, concept development, iteration, and final production. Show how you used tools like Figma, Sketch, and Adobe CC.
• Demonstrate Versatility: Include examples of work across print, digital, merchandise, and experiential media. If motion design is a skill, include relevant examples.
• Address Motorsport Nuances: Explain how you captured the essence of speed, precision, and passion relevant to motorsport in your designs.
• Keep it Concise: Ensure your portfolio is well-organized, easy to navigate, and directly relevant to the job description.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new campaign, refining existing brand elements, or solving a specific visual communication problem within a given timeframe.
• Practice articulating your design decisions clearly and concisely, focusing on strategic rationale and how your design meets the brief's objectives.
• Understand LOOP's methodology (data-driven, digital-first) and be ready to discuss how your design approach aligns with these principles.

📝 Enhancement Note: Applicants should anticipate a rigorous review process that heavily emphasizes their portfolio. Demonstrating a deep understanding of the motorsport industry and the ability to translate its unique attributes into compelling visual design will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX work. Expect to use it extensively for digital assets and potentially brand system development.
• Sketch: Another primary tool for UI design and prototyping, often used in conjunction with Figma or as an alternative.
• Adobe Creative Cloud:
  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • Photoshop: For image manipulation, digital painting, and raster-based artwork.
  • InDesign: For layout and design of print collateral, brochures, and presentations.
  • After Effects: Highly desirable for motion graphics, animations, and video editing, adding dynamism to campaigns.

Analytics & Reporting:

• While not a direct design tool, an understanding of how design impacts analytics (e.g., conversion rates, engagement metrics) is beneficial. Familiarity with tools used for A/B testing creative variations would be a plus.

CRM & Automation:

• Not directly used by designers, but awareness of how CRM and marketing automation platforms are used by clients can inform design strategies for campaigns.

📝 Enhancement Note: Mastery of Figma, Sketch, and the core Adobe Creative Suite (Illustrator, Photoshop, InDesign) is non-negotiable. Proficiency or a strong aptitude for After Effects is a significant advantage, aligning with the company's goal of creating dynamic and immersive content.

👥 Team Culture & Values

Operations Values:

• Performance-Driven Creativity: Design is seen as a tool to achieve measurable results, emphasizing impact and effectiveness alongside aesthetics.
• Data-Informed Innovation: A commitment to using data to guide creative decisions and explore new possibilities in digital brand building.
• Agility & Adaptability: Thriving in a fast-paced, evolving digital landscape by embracing new technologies and methodologies.
• Collaboration & Transparency: Working effectively across diverse teams and locations, with open communication and a commitment to shared success.
• Passion & Excellence: A drive for high-quality work, a deep interest in cutting-edge design, and a dedication to client success, especially within specialized industries like motorsport.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing strategists, account managers, developers, and other creatives, contributing to holistic campaigns.
• Feedback-Oriented: An environment that encourages constructive criticism and iterative design, fostering continuous improvement.
• Knowledge Sharing: A culture that promotes learning from each other, sharing best practices, and staying ahead of industry trends.

📝 Enhancement Note: LOOP's culture appears to blend creative passion with a results-oriented, data-driven approach. The emphasis on international diversity and work-life balance suggests an inclusive and supportive environment where employees are empowered.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating High-Speed Concepts: Effectively capturing the essence of motorsport (speed, precision, thrill) in static and dynamic visual designs for diverse audiences.
• Maintaining Brand Consistency: Ensuring a unified brand experience across multiple clients and a wide array of touchpoints in a fast-paced environment.
• Integrating AI & New Tech: Effectively adopting and leveraging AI and other emerging tools to enhance creativity and efficiency without compromising design quality.
• Balancing Creativity with Production: Meeting demanding production requirements and deadlines while pushing creative boundaries.
• Navigating Client Expectations: Managing and exceeding the expectations of high-profile clients in a competitive industry.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in motion graphics, video editing, and potentially 3D visualization.
• Industry Specialization: Gaining in-depth expertise in the motorsport industry and its unique branding challenges.
• AI & Emerging Tech: Hands-on experience and training in utilizing AI-powered design tools and workflows.
• Leadership Development: Potential to move into team lead or art direction roles, mentoring junior designers and guiding project strategy.
• Cross-Disciplinary Learning: Exposure to data analytics, digital marketing strategies, and client management through cross-functional collaboration.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling complex creative challenges within a specialized industry and embracing new technologies. The agency's structure and focus on development provide a solid foundation for career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a brand identity for a new motorsport team, considering elements of speed, precision, and fan engagement?" (Focus on your process, research, and how you'd translate abstract concepts into visuals).
• "Describe a time you had to balance tight production deadlines with creative innovation. How did you ensure both quality and efficiency?" (Highlight your project management and problem-solving skills).
• "How do you see AI impacting the future of brand design, particularly in dynamic industries like motorsport?" (Showcase your forward-thinking perspective and willingness to adapt).
• "Walk us through a project in your portfolio where you successfully maintained brand consistency across multiple platforms." (Be ready to dissect a case study, explaining your role and methodology).

Company & Culture Questions:

• "What attracts you to LOOP and specifically to designing for the motorsport industry?" (Research LOOP's values, work, and their approach to client relationships).
• "How do you envision collaborating with our marketing and account teams to ensure design aligns with client objectives?" (Emphasize your teamwork and communication skills).
• "How do you measure the success of your design work beyond its aesthetic appeal?" (Connect your design to performance metrics and client goals).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. For each project, start with a compelling overview, then detail the challenge, your process, your solutions, and the outcomes.
• Storytelling: Use narrative to guide the interviewer through your thought process. Explain why you made certain design decisions.
• Visuals: Ensure high-quality presentation of your work. Use mockups effectively to show designs in context.
• Technical Proficiency: Be ready to discuss the tools you used and your technical approach to file preparation.
• Motorsport Focus: If possible, highlight projects that demonstrate your understanding of the motorsport aesthetic and audience.
• Conciseness: Be mindful of time; present your strongest work efficiently.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, understanding of the motorsport industry, and ability to integrate with a data-driven agency culture. A strong portfolio presentation that clearly articulates process and impact is crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features relevant work, ideally showcasing motorsport or similar high-energy brand design. Tailor your case studies to highlight your process, problem-solving, and impact.
• Resume Optimization: Clearly articulate your 5-10 years of experience, highlighting proficiency in Figma, Sketch, and Adobe Creative Cloud, as well as any experience with motion design or AI tools. Quantify achievements where possible.
• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, strategic rationale, and how you translate abstract concepts like speed and passion into visual design. Be ready to discuss your experience in fast-paced environments and your understanding of data-driven marketing.
• Company Research: Familiarize yourself with LOOP's work, their client roster (especially in motorsport), and their company culture, particularly their emphasis on data-driven marketing, digital brand building, and employee well-being.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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