Senior Brand Designer LATAM (Remote | Spanish-Speaking)

📍 Job Overview

Job Title: Senior Brand Designer LATAM (Remote | Spanish-Speaking)

Company: Docplanner

Location: Mexico City, Mexico

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: March 30, 2026

Experience Level: 7+ Years Professional Experience

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving brand consistency and performance across Spanish-speaking LATAM markets through expert visual design and strategic creative execution.

• Focus on creating high-converting assets for paid advertising, social media, and digital campaigns, directly impacting marketing performance metrics and business outcomes.

• Responsible for end-to-end design execution, from initial concept to final delivery, managing multiple projects with increasing autonomy.

• Will leverage data-driven insights and audience understanding to inform creative decisions, ensuring measurable impact and ROI.

• Expected to contribute to brand evolution, provide mentorship, and drive innovation in design workflows, including AI tool integration.

📝 Enhancement Note: While the title is "Senior Brand Designer," the responsibilities heavily emphasize "performance creative" and aligning design with "measurable business outcomes" and "marketing objectives." This suggests a strong inclination towards a Revenue Operations or GTM-aligned marketing operations function, where design directly supports lead generation, conversion rates, and sales enablement. The focus on paid advertising, social media optimization, and data-driven iteration points to a role within a performance marketing or growth operations team.

📈 Primary Responsibilities

• End-to-End Design Execution: Conceptualize, design, and deliver visually compelling assets for various channels, including paid advertising, social media, email marketing, print collateral, and event materials, from initial brief to final production.

• Performance Creative Development: Produce and optimize high-performing video and static content specifically for paid ad campaigns (Meta, TikTok, YouTube) and social media, ensuring creative aligns with marketing objectives and conversion goals.

• Template Creation & Brand Management: Develop and maintain scalable design templates within a brand portal (e.g., Frontify) to ensure brand consistency and facilitate efficient content creation for digital assets, collaborating closely with marketing specialists to integrate performance data.

• Data-Informed Design Iteration: Utilize performance metrics (CTR, conversion rates, etc.) and audience insights to inform creative decisions, continuously iterating on designs to improve effectiveness and drive measurable business results.

• Cross-Functional Collaboration & Mentorship: Partner closely with marketing specialists to understand campaign goals and performance data, provide design guidance, feedback, and inspiration to colleagues, and contribute to a collaborative team environment.

• Process Optimization & AI Integration: Proactively identify and implement workflow improvements, efficiency gains, and integrate AI tools (e.g., Ideogram, ElevenLabs, Synthesia, HeyGen) to enhance team productivity and elevate the quality and speed of design output.

• Brand Consistency & Evolution: Ensure a unified brand identity across all touchpoints while contributing to ongoing brand evolution initiatives and maintaining comprehensive brand guidelines.

📝 Enhancement Note: The core responsibilities clearly indicate a strategic role that bridges creative design with performance marketing and revenue generation. The emphasis on "high-converting designs," "measurable business outcomes," "performance metrics," and "data-driven design" highlights its critical function within a GTM strategy. The inclusion of AI tool integration for efficiency also points to a forward-thinking operations-minded approach.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 7 years of professional experience in Brand Design, with a significant focus on performance creative and marketing communications.

• Demonstrated experience in creating and optimizing visual assets that have driven measurable success in paid advertising and digital campaigns.

Required Skills:

• Brand Identity & Design Systems: Deep understanding of brand architecture, holistic application of brand standards, and experience managing global enterprise branding across diverse local markets.

• Performance Creative Expertise: Proven ability to design high-converting creatives for paid social (Meta, TikTok, YouTube) and digital advertising, with a strong grasp of marketing metrics (CTR, conversion rates).

• Video Editing & Optimization: Hands-on proficiency in video editing for ads and social media (e.g., reels, short-form video), transforming raw footage into engaging, optimized content.

• Design Software Proficiency: Top-notch expertise in Figma and the Adobe Creative Cloud suite, specifically Premiere Pro, Photoshop, InDesign, and Illustrator.

• Data-Driven Decision Making: Ability to interpret performance metrics and audience insights to inform creative strategy and iterate designs for maximum impact.

• Stakeholder Management: Strong skills in independently prioritizing tasks, negotiating deadlines, managing expectations, and building effective relationships with stakeholders.

• Language Proficiency: Fluent in both Spanish and English, with professional experience creating design solutions tailored for Spanish-speaking markets.

Preferred Skills:

• Experience with Frontify or similar Digital Asset Management (DAM) and brand management platforms.

• Familiarity with AI tools for design workflow enhancement (e.g., Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik).

• Experience in developing scalable digital asset templates for brand portals.

• Understanding of co-branding guidelines and their implementation.

📝 Enhancement Note: The requirement for 7+ years of experience, coupled with a focus on performance metrics and data-driven iteration, positions this as a senior-level operational role within the marketing function. The emphasis on measurable success and direct impact on business outcomes distinguishes it from a purely aesthetic design position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong blend of brand identity design and performance-driven creative work.

• Include case studies demonstrating measurable success in paid advertising creatives, highlighting specific campaign objectives, design strategies, and resulting performance metrics (e.g., increased CTR, conversion rates).

• Examples of video editing for paid ads and social media, showcasing optimization for engagement and conversion.

• Demonstrations of how design decisions were informed by data and audience insights.

Process Documentation:

• Examples of how you have developed and implemented design processes or templates to improve efficiency and brand consistency (e.g., within a brand portal like Frontify).

• Evidence of adapting existing designs or creating new assets based on performance feedback and analytics.

• Workflow examples that demonstrate effective collaboration with marketing specialists and stakeholders to align creative with business objectives.

• Showcase any initiatives or contributions related to integrating new tools or AI technologies to streamline design workflows.

📝 Enhancement Note: For a role emphasizing performance and measurable outcomes, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate a strategic, data-driven approach to design that directly contributes to revenue generation and marketing efficiency. This is a key differentiator for operations-minded candidates.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Global Healthcare Insurance: Comprehensive coverage to support well-being.

• Wellness Programs: Access to gym memberships and mental health support resources.

• Generous Time Off: Vacation days, birthday leave, and dedicated recharge days to promote work-life balance.

• Local Perks (Region-Specific): Potential for meal vouchers (ticket restaurant), transport allowances, or extended parental leave, depending on the candidate's specific location within LATAM.

• Career Growth Opportunities: Ample chances for learning, development, and exploring new career paths within the company.

• Global Team Collaboration: Opportunity to work with a diverse, international team.

• Flexibility: Remote work and flexible hours to accommodate individual needs while ensuring overlap with European team members.

Working Hours:

• Standard full-time hours (approximately 40 hours per week).

• Candidates are expected to have regular overlap with European team members, requiring flexibility in start and end times based on their LATAM location. This ensures effective collaboration across different time zones.

📝 Enhancement Note: The salary estimate is based on research into senior-level design roles in LATAM, considering the remote nature and the demand for bilingual candidates. The benefits package emphasizes a global approach with localized additions, which is typical for international companies like Docplanner. The working hours requirement highlights the operational need for cross-time zone collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / SaaS Platform

Company Size: 3,000+ employees (as per company description)

Founded: Docplanner was founded in 2012, providing a history of growth and market establishment.

Team Structure:

• The role is likely within the Marketing or Brand department, reporting to a Design Lead or Head of Brand Design.

• It involves close collaboration with marketing specialists, performance marketers, and potentially other creative team members (e.g., motion designers).

Methodology:

• Data-Driven Approach: Emphasis on using performance metrics and audience insights to drive design decisions and measure impact.

• Agile & Hands-On: A culture that values speed, flexibility, and direct contribution, even within a large organization.

• Focus on Results: A clear objective to make a tangible impact on business outcomes, particularly in connecting doctors with patients more effectively.

• Continuous Improvement: Encouragement to identify and implement workflow enhancements and leverage new technologies like AI.

Company Website: https://www.doctoralia.com.mx/ (LATAM regional presence example)

📝 Enhancement Note: Docplanner operates in the competitive healthcare tech space, aiming to streamline doctor-patient interactions. Its culture appears to be a blend of established corporate structure (3000+ employees) with startup agility, driven by a mission-oriented approach and a focus on tangible results. The "Scale, yet agile" and "Shape the future, sustain growth" points are key indicators of its operational ethos.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor

This role is positioned as a senior individual contributor responsible for driving significant aspects of the company's visual brand and performance creative strategy in LATAM. It requires a high degree of autonomy, strategic thinking, and the ability to influence outcomes through design.

Reporting Structure:

• Reports to a Design Lead or Head of Brand Design.

• Works closely with marketing specialists and potentially other brand/creative team members.

Operations Impact:

• Directly influences lead generation and conversion rates through the creation of high-performing advertising and marketing collateral.

• Contributes to brand perception and market penetration in key Spanish-speaking LATAM regions.

• Drives efficiency and productivity within the creative process through template development and AI tool integration, impacting overall marketing operations costs and speed-to-market.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, video optimization for ads, or AI-driven design workflows.

• Leadership: Potential to move into a Design Lead role, managing a team or specific brand initiatives.

• Cross-Functional Expansion: Opportunities to contribute to broader GTM strategy discussions or explore roles in performance marketing operations.

• Global Exposure: Expand responsibilities to cover additional markets or contribute to global brand initiatives.

• Skill Development: Access to continuous learning opportunities, potentially including advanced training in design software, AI tools, and marketing analytics.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like stakeholder management, process improvement, and data-driven decision-making, points to a role that is more than just execution. It's about strategic application of design to achieve business goals, a hallmark of operations-focused roles in marketing and GTM.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): While the role is remote, Docplanner has physical hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna. This indicates a global operational footprint and potential for in-person collaboration if desired or for specific events.

Workspace Context:

• Remote Flexibility: The role offers significant flexibility, allowing candidates to work from their preferred location within LATAM.

• Collaborative Tools: Expect to use digital collaboration tools (e.g., Slack, Teams, project management software) for day-to-day communication and workflow management.

• Technology Access: While not explicitly stated, a remote role of this nature typically implies the need for a reliable internet connection and potentially a company-issued laptop or reimbursement for home office setup.

• Cross-Time Zone Collaboration: The requirement to overlap with European teams means the workspace needs to accommodate flexible scheduling to facilitate communication and meetings across different time zones.

Work Schedule:

• Flexible, with a core requirement to overlap with European working hours. This means the exact daily schedule can be adapted, but consistent availability during specific periods is essential for team synchronization and project collaboration.

• Approximately 40 hours per week.

📝 Enhancement Note: The fully remote nature, coupled with the need for cross-time zone collaboration, emphasizes the operational aspect of managing a distributed team and ensuring seamless workflow across geographical boundaries. The flexibility is a key perk, but the need for overlap highlights a critical operational constraint.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review CVs and portfolios to assess basic qualifications and alignment with the role's requirements, particularly the portfolio's focus on performance creative and Spanish-speaking market experience.

2. Skills Assessment/Design Challenge: Candidates may be given a design challenge or asked to present a specific case study from their portfolio. This will evaluate their practical design skills, strategic thinking, and ability to translate performance data into creative solutions.

3. Hiring Manager Interview: A discussion with the Design Lead or Head of Brand Design to delve deeper into experience, approach to brand consistency, performance creative, stakeholder management, and AI tool integration.

4. Cross-functional Interview: Potential interview with marketing specialists or other team members to assess collaboration style, communication skills, and cultural fit within the broader GTM team.

5. Final Interview: May involve senior leadership to discuss strategic alignment, leadership potential, and overall fit with Docplanner's mission and values.

Portfolio Review Tips:

• Highlight Performance Metrics: Clearly articulate the business impact of your designs. Quantify results whenever possible (e.g., "Increased CTR by X%," "Achieved Y conversion rate").

• Showcase LATAM Market Nuances: Include examples that demonstrate an understanding of cultural context and audience behavior specific to Spanish-speaking markets.

• Structure Case Studies: For each key project, outline the challenge, your approach, the tools/strategies used, and the measurable outcomes.

• Demonstrate Process: Explain your workflow, how you incorporate feedback, and how you leverage data and AI tools.

• Video Content Focus: Ensure your video editing skills for ads are prominently featured, ideally with examples of how they drove engagement or conversions.

• Clarity and Conciseness: Present your work in a clear, organized, and easy-to-navigate format.

Challenge Preparation:

• Be prepared to discuss your approach to creating high-converting ad creatives under tight deadlines.

• Anticipate questions about how you would adapt global brand guidelines for local LATAM markets.

• Practice articulating how design decisions directly support marketing objectives and revenue goals.

• Be ready to demonstrate proficiency with Figma and Adobe Creative Cloud tools through practical examples or a hypothetical scenario.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards assessing practical skills, measurable impact, and strategic alignment with business objectives, reinforcing the operations-centric nature of this design role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable digital assets. Proficiency is a must.

• Adobe Creative Cloud:

  • Premiere Pro: For video editing, optimization of ad content, and social reels.
  • Photoshop: For image manipulation, asset creation, and campaign graphics.
  • InDesign: For print collateral, ebooks, brochures, and marketing materials.
  • Illustrator: For vector graphics, logos, and detailed illustrations.

• Frontify (or similar DAM/Brand Management Platform): Experience is a strong plus for managing brand assets, guidelines, and creating templates efficiently.

Analytics & Reporting:

• While not a direct analytics role, understanding how to interpret data from platforms like Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc., to inform design is critical.

CRM & Automation:

• While not directly managing CRM, understanding how design assets are used in CRM-driven campaigns (e.g., email marketing) is important.

AI & Emerging Technologies:

• Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik: Experience or willingness to learn and integrate these AI tools for enhanced design workflows, content creation, and efficiency gains.

📝 Enhancement Note: The emphasis on specific design software, brand management platforms, and the proactive integration of AI tools highlights the technical proficiency and operational efficiency expected from this role. This is a key area where operations professionals differentiate themselves.

👥 Team Culture & Values

Operations Values:

• Focus on Results: A core value driving all work; design must contribute to tangible business impact and measurable outcomes.

• Think Like an Owner: Taking responsibility for projects from start to finish, proactively identifying improvements, and driving outcomes with a sense of ownership.

• Keep it Simple, Keep it Lean: Preference for smart, efficient solutions that avoid unnecessary complexity, reflecting an operational mindset.

• Be Respectful and Radically Honest: Open communication, constructive feedback, and trust are paramount, essential for effective cross-functional collaboration.

• Learn and Be Curious: A commitment to continuous learning, staying updated on design trends, new technologies (like AI), and marketing best practices, crucial for an evolving operational landscape.

Collaboration Style:

• Data-Informed and Collaborative: Designs are informed by data, but the process involves close collaboration with marketing specialists to interpret metrics and align on strategy.

• Proactive and Autonomous: Senior team members are expected to manage their workload, prioritize effectively, and proactively seek improvements.

• Mentorship and Feedback: A culture that encourages sharing knowledge, providing constructive feedback, and supporting the growth of colleagues.

• Cross-Functional Integration: Design work is integrated into broader marketing campaigns and business objectives, requiring strong communication and alignment with various departments.

📝 Enhancement Note: The listed values like "Focus on results," "Think like an owner," and "Keep it simple, keep it lean" strongly align with the operational ethos of efficiency, accountability, and impact-driven work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Optimization: The primary challenge is to create designs that are both on-brand and highly effective at driving conversions, requiring a nuanced approach.

• Managing Multiple Stakeholders and Priorities: Juggling demands from various marketing specialists and leadership across different LATAM markets while maintaining quality and meeting deadlines.

• Adapting to Evolving Marketing Trends and Technologies: Staying current with fast-changing social media platforms, advertising strategies, and the rapid advancements in AI tools for design.

• Remote Collaboration Across Time Zones: Ensuring effective communication and project continuity with European teams and colleagues across LATAM.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen expertise in designing for specific platforms (Meta, TikTok, YouTube) and optimizing for conversion funnels.

• AI Tool Mastery: Become proficient in leveraging cutting-edge AI tools for content generation, video creation, and workflow automation, becoming a leader in this space.

• Global Brand Strategy: Gain insights into managing and evolving a global brand across diverse regional markets.

• Leadership & Mentorship: Develop skills in guiding junior designers and contributing to departmental strategy.

• Industry Conferences & Training: Opportunities to attend relevant design, marketing, or operations-focused events and workshops.

📝 Enhancement Note: The challenges identified are typical for roles that bridge creative execution with strategic business objectives in an operational context. The growth opportunities focus on deepening specialized skills and expanding strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset's effectiveness. What was the metric, your approach, and the outcome?" (Prepare a specific case study highlighting your data-driven process).

• "How would you approach adapting a global brand guideline for a specific LATAM market, considering cultural nuances and local marketing trends?" (Focus on your strategic thinking and understanding of regional differences).

• "Imagine you have multiple urgent requests from different marketing specialists. How would you prioritize them, and how would you manage expectations?" (Demonstrate your stakeholder management and prioritization skills).

Company & Culture Questions:

• "Why are you interested in Docplanner and our mission to improve healthcare access?" (Research the company's mission, values, and recent news).

• "How do you see your role contributing to our 'Focus on Results' and 'Think Like an Owner' values?" (Connect your experience with company values).

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your most successful performance-driven case studies, clearly stating the ROI or key metrics achieved.

• Structure Your Narrative: For each project, clearly outline the brief/challenge, your design process (including data insights and tool usage), and the quantified results.

• Showcase LATAM Relevance: Highlight projects specifically created for Spanish-speaking markets.

• Demo Your Tools: Be prepared to briefly showcase your proficiency in Figma and Adobe Creative Cloud, perhaps by walking through a specific asset or template.

• Explain AI Integration: Discuss how you use AI tools and their impact on your workflow and output.

• Be Concise and Engaging: Aim for a clear, focused presentation that highlights your strategic thinking and operational impact.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, operational efficiency, data literacy, and a results-oriented mindset, all critical for a role that blends creative expertise with business objectives.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating measurable success in paid advertising and performance creative, with a clear emphasis on results and LATAM market relevance.

• Tailor Your CV: Highlight your 7+ years of experience, specific achievements in performance creative, video editing skills, proficiency in Figma and Adobe Creative Cloud, and your Spanish/English fluency.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces that best showcase your impact, strategic approach, and operational efficiency, especially regarding data-driven design and AI integration.

• Research Docplanner: Understand their mission, values, and market presence, particularly in LATAM, to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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