Senior Brand Designer LATAM (Remote | Spanish-Speaking)

📍 Job Overview

Job Title: Senior Brand Designer LATAM (Remote | Spanish-Speaking)

Company: Docplanner

Location: Mexico City, Mexico

Job Type: Full-time

Category: Marketing Operations / Brand Management

Date Posted: March 20, 2026

Experience Level: 7+ years professional experience

Remote Status: Remote Solely

🚀 Role Summary

• Drive brand identity and performance creative excellence across Spanish-speaking LATAM markets through expert visual design and strategic content production.

• Develop and optimize high-converting visual assets for paid advertising, social media, and digital campaigns, directly impacting marketing performance metrics.

• Collaborate closely with marketing specialists to translate data insights and audience behaviors into effective, culturally relevant creative solutions.

• Manage end-to-end design projects with increasing autonomy, ensuring brand consistency and contributing to brand evolution initiatives within a global enterprise.

• Proactively implement workflow improvements and integrate AI tools to enhance team productivity and drive efficiency in design processes.

📝 Enhancement Note: This role is positioned within marketing operations due to its strong emphasis on performance metrics, data-driven design, and the direct impact of creative assets on measurable business outcomes (e.g., CTR, conversion rates). The requirement for "high-converting designs" and close collaboration with marketing specialists to understand their "performance metrics" firmly places this role within the operational execution of marketing strategy.

📈 Primary Responsibilities

• Execute end-to-end visual design for marketing campaigns, from concept ideation through to final asset delivery, managing multiple projects concurrently with growing autonomy in daily task prioritization.

• Produce and optimize high-performing video content for paid advertisements and social media platforms (e.g., Meta, TikTok, YouTube), including editing raw footage and adapting existing motion templates.

• Create scalable digital asset templates within a brand portal (e.g., Frontify) for social media, ads, and email marketing, ensuring on-brand execution and performance optimization based on market data.

• Design a variety of marketing collateral, including traditional print materials, event assets, brochures, and ebooks, ensuring a unified brand experience across all touchpoints.

• Ensure rigorous brand consistency across all channels and platforms, contributing to the evolution of brand identity while maintaining adherence to established guidelines.

• Leverage performance metrics, audience insights, and market data to inform creative decisions, prioritizing measurable impact over subjective preferences.

• Proactively identify and implement workflow enhancements, efficiency gains, and integrate AI tools (e.g., Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik) to boost team productivity and streamline design processes.

• Provide constructive feedback, guidance, and inspiration to design colleagues, fostering a collaborative and growth-oriented team environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency, typical for a Senior Designer in a performance-oriented marketing function. The emphasis on "high-performing video content," "scalable templates," "brand portal," and "AI tool integration" points to a need for systematic and repeatable design processes that can be scaled across markets.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven track record of creating high-performing paid social and digital advertising creatives that demonstrate measurable success.

• Hands-on video editing experience from raw footage to final delivery, with a specific focus on content for paid ads and social media (e.g., reels, short-form video).

• Deep understanding of marketing metrics such as Click-Through Rates (CTR), conversion rates, and how design directly influences these performance indicators.

• Data-driven mindset with the ability to analyze performance metrics and audience insights to iterate on designs and translate data into actionable creative improvements.

• Top-notch proficiency in Figma and the Adobe Creative Cloud suite, specifically Premiere Pro, Photoshop, InDesign, and Illustrator.

• Fluent in Spanish and English, with professional experience creating design solutions tailored for Spanish-speaking markets.

• Strong stakeholder management skills, with the ability to independently prioritize tasks, negotiate deadlines, and manage expectations effectively.

• Excellent problem diagnosis and creative problem-solving abilities.

• A positive, constructive attitude, capable of handling tight deadlines and pressure while maintaining a structured workflow.

• Self-starter with a proven ability to manage workload autonomously while upholding high-quality standards and functioning effectively as a team player.

Preferred Skills:

• Experience working with branding initiatives for a global enterprise encompassing diverse local brands.

• Strong background in successfully implementing and co-branding guidelines.

• Experience with Frontify or similar Digital Asset Management (DAM) and brand management platforms.

• Experience with content creation for platforms like TikTok and YouTube Shorts, understanding platform-specific best practices.

📝 Enhancement Note: The emphasis on "7+ years of professional experience," "proven track record of creating high-performing paid social and digital advertising creatives," and "hands-on video editing experience" suggests this role requires a seasoned professional capable of independent execution and strategic contribution. The explicit mention of "marketing metrics (CTR, conversion rates)" and "data-driven mindset" underscores the operational aspect of this design role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for application consideration, showcasing exceptional brand and performance creative work.

• Demonstrable examples of high-converting paid advertising creatives with clear articulation of campaign objectives and achieved results.

• Case studies detailing the process from initial concept to final execution, highlighting problem-solving approaches and design rationale.

• Visual evidence of ability to maintain holistic brand standards across diverse design touchpoints and various marketing channels.

Process Documentation:

• Applicants should be prepared to discuss their design process, including how they approach concept development, stakeholder collaboration, and iteration based on performance feedback.

• The ability to articulate workflow improvements and the integration of AI tools into the design process will be highly valued.

• Understanding and experience with Digital Asset Management (DAM) systems like Frontify for template development and brand consistency management is crucial.

📝 Enhancement Note: The requirement for a portfolio demonstrating "high-converting designs" and "measurable success in paid advertising creatives" is critical. This indicates that candidates will be evaluated not just on aesthetic quality but on their ability to drive tangible business results through design, a core tenet of performance marketing and operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Global Benefits:

  • Healthcare insurance for well-being.
  • Comprehensive wellness support, including gym memberships and mental health resources.
  • Generous time off policies, including vacation, birthday leave, and recharge days.

• Local Perks (Location Dependent):

  • Meal vouchers (e.g., Ticket Restaurant).
  • Transport allowances.
  • Extended parental leave.

• Career Growth: Opportunities for learning, development, and exploring new paths within the company.

• Flexibility: Remote work and flexible hours are standard, with the understanding that some overlap with European team members is required.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate cross-regional collaboration and regular overlap with European team members. Exact start and end times may vary based on the candidate's location within LATAM.

📝 Enhancement Note: The provided salary estimate is based on a blend of senior-level creative roles in Mexico and general remote work compensation trends in LATAM. The benefits package highlights a commitment to employee well-being and professional development, which are key considerations for operations professionals seeking long-term career growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Digital Health Platform

Company Size: 3,000+ employees. This scale indicates a well-established organization with structured processes, robust infrastructure, and significant market presence, offering opportunities for impact and career advancement within a large ecosystem.

Founded: Docplanner is a significant player in the global healthcare platform market, leveraging technology to connect patients with doctors and streamline healthcare operations. This background suggests a culture that values innovation, efficiency, and a data-driven approach to problem-solving.

Team Structure:

• The Senior Brand Designer will likely report to a Design Lead or Head of Brand Design, working within a broader Brand or Marketing team.

• Collaboration is expected with marketing specialists, performance marketers, and potentially other designers (graphic, motion).

Methodology:

• Data-Driven Design: A core methodology emphasizing the use of performance metrics, audience insights, and market data to inform all creative decisions and drive measurable business outcomes.

• Process Optimization: A proactive approach to improving design workflows, integrating new technologies (like AI), and developing scalable systems (e.g., templates, brand portals) for efficiency and consistency.

• Agile Collaboration: Working in a fast-paced environment that requires flexibility, quick iteration, and strong communication to meet evolving marketing objectives and business needs.

Company Website: https://www.doctoralia.com.mx/ (Example for Mexico)

📝 Enhancement Note: Docplanner's mission and scale suggest a dynamic environment where operational efficiency and measurable impact are highly valued. The company's focus on technology and innovation in healthcare implies a forward-thinking culture that embraces new tools and methodologies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role, distinct from management, but with significant influence and responsibility. It signifies a level of expertise, autonomy, and the ability to mentor junior team members. The role requires strategic thinking about how design impacts business operations and revenue.

Reporting Structure: The role reports to a Design Lead or Head of Brand Design, indicating a clear hierarchy within the design function. However, the emphasis on independent prioritization and stakeholder management suggests a high degree of autonomy in day-to-day operations.

Operations Impact: The Senior Brand Designer directly impacts operational efficiency through the creation of high-performing, reusable assets and optimized workflows. Their work is crucial for the effectiveness of marketing campaigns, which are key drivers of patient acquisition and doctor platform engagement, thus influencing revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative, video content optimization for ads, and AI tool integration within design workflows.

• Leadership Potential: Transition into a Design Lead role, manage a team, or specialize in a specific area of brand strategy or performance design.

• Cross-Functional Development: Gain exposure to other marketing functions, product design, or regional market strategies through collaboration on global projects.

• Industry Expertise: Become a subject matter expert in healthcare marketing and brand strategy within a leading global HealthTech platform.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like "mentorship" and "driving process improvements," positions this role as a key operational contributor with potential for future leadership within the design or marketing operations function.

🌐 Work Environment

Office Type: Remote Solely. This offers significant flexibility in work location within LATAM.

Office Location(s): While remote, the company has physical hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna. This suggests an organization with a global footprint and potential for hybrid or in-office work in the future, or opportunities to connect with colleagues at these locations.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes collaboration with marketing specialists and other team members, likely utilizing digital collaboration tools.

• Operations Tools & Technology: Access to and proficiency with industry-standard design software (Adobe Creative Cloud, Figma) and potentially brand management platforms (Frontify) are expected. The integration of AI tools points to a modern, tech-enabled workspace.

• Team Interaction: Regular overlap with European team members is required, suggesting a need for structured communication and potentially virtual team-building activities to foster connection.

Work Schedule: Flexible, with an approximate 40-hour work week, requiring sufficient overlap with European working hours to facilitate cross-regional collaboration and operational alignment.

📝 Enhancement Note: The remote-first nature of the role, combined with the requirement for European team overlap, highlights the operational challenge of maintaining seamless communication and collaboration across different time zones and cultures.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Review: Initial screening of CVs and mandatory portfolio links. Emphasis will be placed on demonstrated experience in performance creative, video editing, and brand consistency for global markets.

2. Hiring Manager/Design Lead Interview: Discussion focused on experience, portfolio walkthrough, understanding of brand strategy, performance metrics, and cultural fit. Expect questions about how you've used data to inform design decisions.

3. Skills Assessment/Case Study: A practical exercise or case study designed to evaluate your design process, problem-solving skills, proficiency with tools (Figma, Adobe Suite), and ability to create high-converting assets under time constraints. This might involve adapting an existing campaign or creating new assets for a specific scenario.

4. Team/Cross-functional Interview: Meeting with marketing specialists or other relevant team members to assess collaboration style, communication skills, and how you integrate with operational workflows.

5. Final Interview/Offer: Discussion with senior leadership, finalization of terms, and offer extension.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase projects where your design work directly contributed to measurable marketing success (e.g., increased CTR, conversion rates, engagement). Quantify results whenever possible.

• Demonstrate Process: For each project, explain your thought process, the problem you were solving, your executed solutions, and the outcomes. Include rationale for design choices, especially those informed by data.

• Showcase Versatility: Include examples of paid advertising, social media content (especially video), and other marketing collateral to demonstrate a broad skill set.

• Cultural Relevance: If applicable, provide examples of designs tailored for Spanish-speaking markets, illustrating your understanding of local nuances.

• Tool Proficiency: Ensure your portfolio visually reflects your mastery of Figma and Adobe Creative Cloud, and mention any experience with DAM platforms or AI tools.

Challenge Preparation:

• Understand the Business: Research Docplanner's mission, products, target audience, and current marketing efforts.

• Focus on Performance: Be ready to discuss how you approach designing for performance and how you measure success.

• Tool Proficiency: Prepare to demonstrate your skills in Figma and Adobe Creative Cloud, potentially through a live exercise or by discussing complex techniques.

• AI Integration: Be prepared to discuss how you've used or would use AI tools to enhance design efficiency and creativity.

• Stakeholder Management: Think about how you handle feedback, manage competing priorities, and communicate with non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and a potential skills assessment/case study indicates a strong focus on practical application and measurable results, typical for roles with significant operational impact. The requirement for specific tools and data-driven approaches will be central to candidate evaluation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable digital assets. Proficiency is expected for UI/UX and graphic design tasks.

• Adobe Creative Cloud:

  • Premiere Pro: For video editing, optimization, and content production for paid ads and social media.
  • Photoshop: For image manipulation, asset creation, and detailed graphic design.
  • InDesign: For designing print materials, brochures, ebooks, and other marketing collateral.
  • Illustrator: For vector graphics, logos, and scalable illustrations.

• Frontify (or similar DAM/Brand Management Platform): For developing and managing digital asset templates, ensuring brand consistency across global markets.

Analytics & Reporting:

CRM & Automation:

AI & Innovation Tools:

• Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik: Experience or willingness to learn and integrate these AI tools for enhancing design workflows, generating content (text-to-image, voiceovers, video creation), and identifying new efficiency opportunities.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Figma, and Frontify, along with AI tools, indicates a need for a designer who is not only creatively skilled but also operationally proficient with the modern MarTech stack.

👥 Team Culture & Values

Operations Values:

• Focus on Results: A core value driving the team to deliver tangible impacts, particularly through high-performing creative assets that contribute to business objectives.

• Think Like an Owner: Encourages taking responsibility for projects, driving outcomes, and proactively seeking solutions to improve processes and results.

• Keep it Simple, Keep it Lean: Promotes efficient design solutions and streamlined workflows, avoiding unnecessary complexity in both creative execution and process management.

• Be Respectful and Radically Honest: Fosters an environment of open communication, constructive feedback, and trust, essential for effective collaboration in a remote setting.

• Learn and Be Curious: Emphasizes continuous learning, exploration of new tools (like AI), and professional development to stay ahead in a dynamic industry.

Collaboration Style:

• Data-Informed & Iterative: Design decisions are guided by data and performance metrics, leading to an iterative approach where feedback and results drive continuous improvement.

• Cross-functional Integration: Close working relationships with marketing specialists and other teams to ensure alignment of creative efforts with broader business and operational goals.

• Remote-First Communication: Reliance on digital tools and structured communication methods (e.g., regular check-ins, clear documentation) to maintain effective collaboration across geographies and time zones.

📝 Enhancement Note: The emphasis on "results," "efficiency," and "data-driven" approaches aligns perfectly with the core principles of operations roles, suggesting this designer will be expected to contribute to the operational effectiveness of marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Excellence with Performance Demands: The primary challenge will be to consistently deliver visually compelling designs that also achieve specific, measurable marketing objectives (e.g., high CTR, conversion rates).

• Managing Multiple Stakeholders and Priorities: Effectively prioritizing and managing design requests from various marketing specialists and regional teams in a fast-paced, remote environment.

• Adapting to Evolving Marketing Trends and Technologies: Staying current with new social media platforms, ad formats, AI tools, and design best practices to ensure creative output remains effective and innovative.

• Ensuring Global Brand Consistency Across Diverse Markets: Maintaining a unified brand identity while adapting creative assets for cultural nuances and local market behaviors in Spanish-speaking regions.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen expertise in designing for conversion across various digital channels and platforms.

• AI Tool Mastery: Become proficient in leveraging a suite of AI tools to enhance design output, speed up workflows, and explore new creative possibilities.

• Brand Strategy Development: Contribute to the evolution of brand guidelines and strategies for global markets.

• Cross-functional Project Exposure: Participate in projects that involve product marketing, regional campaigns, or broader GTM strategies.

• Mentorship and Leadership: Potential to mentor junior designers and contribute to shaping the design team's operational processes.

📝 Enhancement Note: These challenges and opportunities are common for senior operational roles, requiring adaptability, continuous learning, and a strategic approach to problem-solving within a dynamic business context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly alter a design and improve campaign results. What was the outcome?" (Focus on data-driven design, metrics, and impact.)

• "How do you approach creating scalable design templates for a global brand, ensuring both consistency and regional relevance?" (Focus on process, efficiency, and brand management systems like Frontify.)

• "Walk us through your process for creating high-converting video ads for platforms like TikTok or Meta Reels. What are the key elements you focus on?" (Focus on video editing skills, platform understanding, and performance optimization.)

Company & Culture Questions:

• "What excites you about Docplanner's mission and the HealthTech industry?" (Demonstrate research and alignment with company values.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders on a design project?" (Focus on communication, negotiation, and stakeholder management.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Paid Ads, Social Video, Brand Campaigns) or by impact (e.g., highest ROI projects first).

• Tell the Story: For each key project, clearly articulate the brief, your role, the challenge, your design process, the tools used, and most importantly, the measurable results and impact. Use data points (CTR, conversions, engagement lifts) to support your claims.

• Showcase Process & Tools: Be prepared to discuss your workflow, why you chose certain tools (Figma, Adobe, AI), and how you approach problem-solving within design constraints.

• Highlight LATAM Experience: If you have specific examples of designs tailored for Spanish-speaking markets, make sure to call them out and explain the cultural considerations.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and within a reasonable timeframe.

📝 Enhancement Note: Interview preparation should heavily emphasize the role's operational aspects: data-driven decision-making, process efficiency, tool proficiency, and measurable impact. Candidates should be ready to demonstrate not just creative talent but also strategic thinking applied to business outcomes.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Smart Recruiters.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance creative, video editing for ads, and brand consistency for global markets. Showcase projects with quantifiable results.

• Resume Optimization: Integrate keywords such as "performance creative," "paid advertising," "video editing," "brand identity," "Figma," "Adobe Creative Cloud," "data-driven design," and "stakeholder management" to align with ATS requirements.

• Interview Preparation: Practice articulating your design process, how you leverage data and AI, your experience with brand management systems, and your ability to manage stakeholders and deadlines. Prepare to present your portfolio with a focus on impact and ROI.

• Company Research: Thoroughly research Docplanner's mission, products, target audience, and recent marketing initiatives. Understand their values and how your design approach can contribute to their operational success in LATAM.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.