Senior Brand Designer LATAM (Remote | Spanish-Speaking)

📍 Job Overview

Job Title: Senior Brand Designer LATAM (Remote | Spanish-Speaking)

Company: Docplanner

Location: Remote (LATAM)

Job Type: Full-time

Category: Marketing Operations / Brand Management

Date Posted: March 20, 2026

Experience Level: Senior (7+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and visual excellence across all marketing channels within Spanish-speaking LATAM markets.

• Execute end-to-end design solutions for high-converting performance creative, including video content for paid advertising and social media.

• Develop and optimize scalable design templates for digital assets, leveraging data-driven insights and brand guidelines.

• Collaborate closely with marketing teams to translate performance metrics into actionable design improvements and ensure alignment with business objectives.

• Proactively identify and implement workflow improvements, including the integration of AI tools to enhance team productivity and efficiency.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on performance creative and marketing operations integration. The description highlights the need for a candidate who not only possesses strong graphic and video design skills but also understands how design directly impacts marketing performance metrics and business outcomes. The focus on LATAM, Spanish-speaking markets, and remote work within a global organization suggests a need for cultural adaptability and strong remote collaboration skills.

📈 Primary Responsibilities

• End-to-End Design Execution: Conceptualize, design, and deliver visual assets from initial brief to final output, managing multiple projects concurrently with increasing autonomy in daily prioritization.

• Performance Creative Production: Edit, optimize, and produce high-performing video content and static assets for paid advertising campaigns (Meta, TikTok, YouTube) and social media, utilizing existing motion templates and collaborating with motion designers.

• Template Development & Optimization: Create and maintain scalable, on-brand, and performance-optimized digital asset templates within the brand portal (e.g., Frontify) for social media, ads, and email marketing.

• Marketing Collateral Design: Design a range of traditional marketing materials, including print collateral, event assets, brochures, and ebooks, ensuring brand consistency and effectiveness.

• Brand Consistency & Evolution: Ensure holistic application of brand standards across all touchpoints, contributing to brand evolution initiatives while maintaining a unified identity.

• Data-Informed Design Decisions: Leverage performance metrics (CTR, conversion rates) and audience insights to inform creative strategy, moving beyond subjective preferences to measurable impact.

• Cross-Functional Collaboration & Mentorship: Provide design guidance, feedback, and inspiration to marketing specialists and colleagues, fostering a collaborative and high-performing team environment.

• Process & AI Innovation: Proactively identify and implement workflow improvements, efficiency gains, and integrate AI tools (e.g., Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik) to enhance team productivity and operational efficiency.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational efficiency, particularly in the context of performance marketing. The inclusion of AI tool integration and template development within a brand portal (Frontify) points to a need for a candidate who is forward-thinking and adept at leveraging technology to streamline creative production and improve marketing ROI.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 7+ years of professional Brand Design experience, with a significant focus on performance creative.

Required Skills:

• Proven track record of creating high-performing paid social and digital advertising creatives.

• Hands-on video editing experience for ads and social media (e.g., reels, short-form video) from raw footage to final delivery.

• Deep understanding of marketing metrics (e.g., CTR, conversion rates) and how design directly influences performance.

• Data-driven mindset with the ability to analyze performance data and translate insights into actionable design improvements.

• Proficiency in Figma and Adobe Creative Cloud suite (Premiere Pro, Photoshop, InDesign, Illustrator).

• Strong stakeholder management skills, with the ability to independently prioritize, negotiate deadlines, and manage expectations.

• Experience working with global enterprises and diverse local brands, implementing branding and co-branding guidelines.

• Excellent problem-solving and creative problem-solving abilities.

• Positive, constructive attitude, able to handle tight deadlines and pressure with a structured workflow.

• Self-starter with proven ability to manage workload independently while maintaining high quality standards and being a strong team player.

• Experience using AI tools to enhance design workflows and identify new efficiency opportunities.

Preferred Skills:

• Experience with Frontify or similar Digital Asset Management (DAM) / brand management platforms.

• Familiarity with performance marketing strategies and A/B testing creative variations.

• Experience in a fast-paced, agile, and international company environment.

📝 Enhancement Note: The requirement for 7+ years of experience, combined with a focus on performance creative and data-driven decision-making, positions this role for a seasoned designer who can operate with a high degree of autonomy and strategic impact. The explicit mention of AI tools and Frontify suggests a preference for candidates who are technically adept and embrace modern MarTech solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link must be included with the application; CVs without a portfolio link will not be considered.

• Showcase a strong blend of brand identity design and performance creative work, explicitly demonstrating measurable success in paid advertising creatives.

• Include case studies that highlight the end-to-end design process, from concept development to final execution, emphasizing strategic thinking and problem-solving.

• Demonstrate experience in creating video content for paid ads and social media, showcasing editing skills and understanding of platform-specific best practices.

Process Documentation:

• Evidence of process improvement initiatives, particularly in creative production workflows, efficiency gains, or AI tool integration.

• Examples of how performance metrics were used to inform and iterate on design solutions, detailing the data analysis and decision-making process.

• Documentation of experience in managing stakeholder relationships and prioritizing competing demands within a design workflow.

• Demonstrations of maintaining brand consistency across diverse channels and platforms, potentially including experience with brand guidelines or DAM systems like Frontify.

📝 Enhancement Note: The emphasis on a portfolio demonstrating measurable success in paid advertising creatives is critical. Candidates should prepare to articulate not just the aesthetic quality of their work, but also the strategic thinking behind it and its tangible impact on business results. The mention of AI tools suggests that showcasing innovative workflow enhancements using these technologies would be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the senior experience level (7+ years), the role's remote nature in LATAM, and the specialized skills in performance creative and AI integration, a competitive salary range for a Senior Brand Designer in LATAM (considering cost of living variations) could be estimated between $45,000 - $75,000 USD per year. This estimate is derived from industry benchmarks for senior creative roles in technology companies operating remotely in Latin America, taking into account the company's backing by prominent VC funds and its profitability.

Benefits:

• Global Benefits:

  • Healthcare insurance.
  • Wellness support (e.g., gym memberships, mental health support).
  • Paid time off (vacation, birthday, recharge days).

• Local Perks (dependent on candidate's location):

  • Meal vouchers (ticket restaurant).
  • Transport allowances.
  • Extended parental leave.

• Career Growth: Opportunities for learning, development, and exploring new career paths within the company.

• Flexibility: Remote work and flexible hours, with a need for overlap with European team members.

Working Hours: 40 hours per week, with flexibility required to accommodate cross-regional collaboration and regular overlap with European team members. Exact start and end times may vary.

📝 Enhancement Note: The salary range is an estimation based on industry standards for senior remote roles in LATAM, considering the company's profile. Candidates are advised to research local market rates for similar roles in their specific LATAM country of residence. The benefits package highlights both global consistency and localized perks, emphasizing a well-rounded employee support system.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / SaaS. Docplanner operates as the world's largest healthcare platform, connecting patients with doctors and providing SaaS and AI tools for clinics and hospitals. This industry context emphasizes a mission-driven culture focused on improving health outcomes and operational efficiency in healthcare.

Company Size: 3,000+ employees, described as "At scale, yet agile." This indicates a company that has achieved significant growth and operational maturity but retains a fast-paced, flexible, and hands-on approach.

Founded: The company was founded with the mission to help people live longer, healthier lives, and has grown significantly through connecting millions of patients with doctors globally.

Team Structure:

• The Senior Brand Designer will likely be part of a broader Marketing or Brand team, reporting to a Design Lead or Head of Brand Design.

• This role involves close collaboration with marketing specialists, performance marketers, and potentially other creative team members (e.g., motion designers).

Methodology:

• Data-Driven Approach: A strong emphasis on using performance metrics and audience insights to inform creative decisions and drive measurable business outcomes.

• Agile & Iterative: The "agile, yet agile" description suggests a methodology that embraces flexibility, rapid iteration, and continuous improvement.

• Process Innovation: Proactive identification and implementation of workflow improvements, including the integration of AI tools for enhanced productivity and efficiency.

Company Website: https://www.doctoralia.com.mx/ (Note: This specific URL leads to a Mexican Doctoralia site; the global presence spans 13 countries.)

📝 Enhancement Note: Docplanner's mission in healthcare technology is a key cultural driver. The company's growth trajectory and backing by major VC funds suggest a high-performance environment where innovation, efficiency, and tangible results are valued. The "agile, yet agile" descriptor is crucial for understanding the expected pace and operational style.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer. This role is positioned as a senior individual contributor with significant autonomy and responsibility for end-to-end design execution, performance optimization, and process innovation. It requires a strong understanding of how design integrates with marketing operations and contributes to business goals.

Reporting Structure: The candidate will report to a Design Lead or Head of Brand Design, likely within the marketing department. They will also collaborate closely with marketing specialists and other cross-functional teams.

Operations Impact: The role's impact is directly tied to driving marketing performance and revenue through high-converting creative assets. By optimizing designs, creating effective templates, and ensuring brand consistency, the Senior Brand Designer contributes to lead generation, customer acquisition, and overall brand perception, which are critical for business growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative, video editing for advertising, and AI tool integration within design workflows.

• Leadership & Mentorship: Opportunity to provide guidance and mentorship to junior designers or collaborate on strategic brand initiatives.

• Cross-Functional Exposure: Potential to work on projects that span different markets or business units, broadening understanding of global branding and marketing operations.

• Career Progression: Potential to move into a Design Lead, Art Director, or Brand Manager role within Docplanner, or specialize further in performance creative strategy.

📝 Enhancement Note: This role offers a strong growth path for a designer who excels in performance-driven creative and can demonstrate strategic thinking by leveraging data and technology. The integration of AI tools and the focus on measurable results align with current trends in MarTech and operations.

🌐 Work Environment

Office Type: Fully Remote. The role is designated as remote, allowing candidates to work from anywhere within LATAM, provided they can meet the required overlap with European team members.

Office Location(s): While the role is remote, Docplanner has physical hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna. This indicates a global presence and potential for occasional in-person collaboration or team events, though not a requirement for this role.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative remote environment where communication and teamwork are essential for success.

• Technology-Centric: Access to and proficient use of digital asset management systems (like Frontify), design software (Figma, Adobe CC), and AI tools is fundamental.

• Cross-Regional Interaction: The role requires regular interaction with European teams, necessitating effective communication across time zones and cultures.

• Flexibility: The work environment is designed to be flexible, valuing results over rigid schedules, which is typical for modern remote roles in tech companies.

Work Schedule: Standard full-time hours (40 hours/week) with flexibility. The key requirement is to ensure sufficient overlap with European team members for seamless collaboration.

📝 Enhancement Note: The remote nature of this role is a key feature, offering flexibility to candidates across LATAM. However, the requirement for European team overlap is crucial for managing cross-regional collaboration and project timelines effectively.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of CVs and mandatory portfolio links. Applications without a portfolio will be rejected.

2. Initial Interview: Likely with a recruiter or hiring manager to assess overall fit, experience, and understanding of the role's core requirements, particularly performance creative and remote work capabilities.

3. Portfolio Review & Skills Assessment: A more in-depth discussion focusing on the candidate's portfolio, specific projects, design process, understanding of performance metrics, and technical skills (Figma, Adobe CC, video editing). This may involve a practical design challenge or case study presentation.

4. Team/Stakeholder Interviews: Meetings with Design Lead, Head of Brand Design, and potentially key marketing stakeholders to evaluate collaboration style, problem-solving approach, and cultural fit.

5. Final Interview: Potentially with a senior leader to discuss strategic vision, long-term impact, and finalize the offer.

Portfolio Review Tips:

• Highlight Performance: Explicitly showcase projects where your design directly led to measurable improvements in key marketing metrics (e.g., increased CTR, higher conversion rates, better engagement). Quantify results whenever possible.

• Process & Strategy: Don't just show the final output. Explain your thought process, how you interpreted the brief, the problem you were solving, the research you conducted, and the strategic decisions you made.

• Video Expertise: Clearly present your video editing skills, especially for paid ads and social media. Show examples of edits, optimizations, and how you adapted content for different platforms.

• AI & Efficiency: If you have examples of using AI tools to enhance your workflow, reduce production time, or achieve unique creative outcomes, make sure to include them.

• Cultural Relevance: For this role, showcasing work specifically tailored for Spanish-speaking LATAM markets or demonstrating an understanding of cultural nuances will be highly beneficial.

Challenge Preparation:

• Performance-Based Challenge: Be prepared for a potential design challenge that requires you to create a high-converting ad creative or optimize existing assets based on given performance data or objectives.

• Case Study Presentation: Practice articulating your portfolio projects concisely, focusing on the problem, your solution, the process, and the measurable impact.

• AI Tool Integration: Be ready to discuss how you would leverage AI tools in a remote team setting to improve efficiency and creative output.

• Stakeholder Management: Prepare examples of how you have managed competing priorities and communicated effectively with stakeholders in previous roles.

📝 Enhancement Note: A strong portfolio is non-negotiable for this role. Candidates should meticulously curate their submissions to highlight performance-driven design, video editing skills, and strategic thinking. The interview process is likely to be rigorous, focusing on practical application and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Top-notch proficiency required for collaborative design, prototyping, and creating scalable digital assets.

• Adobe Creative Cloud:

  • Premiere Pro: Essential for video editing of paid ads and social media content.
  • Photoshop: For image editing, manipulation, and static asset creation.
  • InDesign: For print collateral, brochures, and ebooks.
  • Illustrator: For vector graphics, logos, and complex illustrations.

• Frontify (or similar DAM/Brand Management Platform): Experience is a significant plus for managing brand assets and creating digital templates.

Analytics & Reporting:

• Understanding of performance metrics such as CTR, conversion rates, engagement rates, etc., and how to interpret them to inform design.

CRM & Automation:

AI & Productivity Tools:

• AI Design Tools: Experience or willingness to learn and integrate tools like Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik, or similar for enhanced design workflows, content creation, and efficiency gains.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is a baseline requirement. The emphasis on Premiere Pro for video editing and the preference for Frontify experience highlight specific technical needs. The explicit call-out for AI tools indicates a forward-looking approach to design operations.

👥 Team Culture & Values

Operations Values:

• Focus on Results: A strong emphasis on making a tangible impact and driving business outcomes through design. Actions are geared towards measurable success.

• Think Like an Owner: Taking responsibility for projects, driving them to completion, and acting with initiative and accountability.

• Keep it Simple, Keep it Lean: Prioritizing smart, efficient solutions over complex or unnecessary processes. This aligns with the need for optimization and AI integration.

• Be Respectful and Radically Honest: Fostering an environment of trust through open, honest communication and mutual respect.

• Learn and Be Curious: A commitment to continuous learning, skill development, and staying abreast of industry trends, tools, and technologies.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing specialists, performance marketers, and potentially product teams, necessitating strong communication and partnership skills.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement of both individual work and team processes.

• Global Teamwork: Working effectively within a diverse, international, and remote team, requiring adaptability and cultural sensitivity.

• Efficiency-Focused: A shared drive to find and implement more efficient ways of working, particularly through process optimization and technology adoption.

📝 Enhancement Note: Docplanner's values are integrated into the operational fabric of the company, emphasizing a results-oriented, proactive, and learning-driven culture. For a remote Senior Brand Designer, demonstrating these values through independent work, effective communication, and a commitment to continuous improvement will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Excellence with Performance Demands: Consistently creating visually compelling designs that also achieve high conversion rates in competitive advertising spaces.

• Remote Collaboration & Time Zone Differences: Effectively collaborating with teams across different regions and time zones, particularly with the need to overlap with European team members.

• Rapidly Evolving AI Landscape: Staying current with new AI tools and effectively integrating them into design workflows to maintain efficiency and innovation.

• Managing Multiple Stakeholders and Priorities: Independently prioritizing and managing a diverse workload from various stakeholders while meeting deadlines.

• Adapting to Diverse LATAM Markets: Understanding and catering to the unique cultural nuances and market trends within different Spanish-speaking LATAM countries.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen expertise in A/B testing, audience segmentation for creative, and data analysis for marketing campaigns.

• AI Tool Mastery: Become proficient in leveraging cutting-edge AI tools for content generation, editing, and workflow automation.

• Global Branding Strategy: Gain exposure to and contribute to global branding initiatives and how they are localized.

• Mentorship and Leadership: Develop leadership skills through mentoring junior team members or leading specific design projects.

• Industry Conferences & Certifications: Opportunities to attend relevant design, marketing, or technology conferences and pursue certifications.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-paced, global, and tech-forward environments. The growth opportunities are substantial for a designer looking to expand their skillset in performance marketing, AI integration, and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting paid ad creative. How do you balance aesthetic appeal with performance metrics?" (Focus on your data-driven approach, A/B testing experience, and understanding of platform specifics).

• "How have you used AI tools to improve your design workflow or create unique content? Provide specific examples." (Be ready to discuss tools like Ideogram, Synthesia, or others and their impact on efficiency or creativity).

• "Walk us through a project from your portfolio where you had to manage multiple stakeholders with competing demands. How did you prioritize and ensure successful delivery?" (Highlight your stakeholder management, prioritization, and communication skills).

Company & Culture Questions:

• "What interests you about Docplanner's mission and our work in the healthcare technology space?" (Research the company's impact and values).

• "How do you approach receiving and giving constructive feedback within a remote team environment?" (Emphasize your collaborative and honest communication style).

Portfolio Presentation Strategy:

• Quantify Everything: For each project, aim to present the problem, your solution, your process, AND the measurable results (e.g., "Increased CTR by 15%", "Achieved X% conversion rate").

• Video Showcase: Dedicate a clear segment to your video editing work for ads, demonstrating your technical skills and understanding of short-form, engaging content.

• AI Integration Highlight: If applicable, verbally guide interviewers through any projects where AI tools played a significant role in efficiency or outcome.

• Concise Storytelling: Frame each case study as a narrative: the challenge, your strategic approach, your execution, and the impactful outcome. Keep it focused and relevant to the job requirements.

• LATAM Focus: If you have relevant work for Spanish-speaking markets, make it a focal point.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic marketing understanding, technical proficiency (especially in video and AI tools), and strong remote collaboration skills. Quantifiable results are paramount.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Curate Your Portfolio: Ensure your CV includes a direct link to a portfolio that prominently features your best work in brand design, performance creative, and video editing for advertising. Prioritize case studies with quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "performance creative," "video editing," "paid advertising," "Figma," "Adobe Creative Cloud," "AI tools," "stakeholder management," and "Spanish fluency." Emphasize your 7+ years of experience and any experience with global brands or LATAM markets.

• Prepare Your Pitch: Practice articulating your experience, process, and achievements, especially how your designs have driven measurable business impact. Be ready to discuss your approach to remote work and cross-cultural collaboration.

• Research Docplanner: Understand their mission, products, and values. Familiarize yourself with their current marketing efforts and brand presence in LATAM to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.