Senior Brand Designer LATAM (Remote | Spanish-Speaking)

📍 Job Overview

Job Title: Senior Brand Designer LATAM (Remote | Spanish-Speaking)

Company: Docplanner

Location: Mexico City, Mexico | Curitiba, State of Paraná, Brazil (Remote)

Job Type: Full-time

Category: Marketing Operations | Brand Management | Creative Design

Date Posted: 2026-03-30

Experience Level: 7+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead visual design execution from concept to completion for LATAM markets, focusing on high-converting performance creative for paid advertising and social media campaigns.

• Develop and optimize scalable design templates within a brand portal (Frontify) to ensure brand consistency and drive measurable business outcomes.

• Leverage a data-driven approach, utilizing performance metrics and audience insights to inform creative decisions and enhance campaign effectiveness.

• Collaborate closely with marketing specialists to translate data insights into actionable design improvements and drive GTM strategy through compelling visuals.

• Drive process improvements and integrate AI tools to enhance team productivity and efficiency in design workflows.

📝 Enhancement Note: This role bridges creative brand design with performance marketing, requiring a strong understanding of how visual assets directly impact conversion rates and business objectives within the LATAM region. The emphasis on data-driven design and AI integration positions this as a forward-thinking operations-adjacent role.

📈 Primary Responsibilities

• Execute end-to-end visual design for marketing initiatives, managing multiple projects simultaneously from initial concept through final delivery, with increasing autonomy in day-to-day prioritization.

• Produce and optimize high-performing video content for paid ads and social media platforms (e.g., Meta, TikTok, YouTube), including editing raw footage and adapting existing motion templates.

• Create scalable digital asset templates for social media, ads, and email marketing within the brand portal (Frontify), ensuring they are on-brand and optimized for performance.

• Design a variety of marketing collateral, including traditional print materials, event assets, brochures, and ebooks, ensuring alignment with campaign objectives.

• Maintain rigorous brand consistency across all channels and platforms, contributing to the evolution of brand identity while upholding established guidelines.

• Utilize performance metrics (e.g., CTR, conversion rates) and audience insights to inform creative decisions, prioritizing measurable impact over subjective preferences.

• Proactively identify and implement workflow improvements, efficiency gains, and AI tool integration to enhance team productivity and design output.

• Provide guidance, feedback, and inspiration to colleagues, fostering a collaborative and high-performing design team environment.

📝 Enhancement Note: The core responsibilities highlight a blend of hands-on execution and strategic input, emphasizing the need for a designer who can not only create visually appealing assets but also understand and contribute to their performance in a GTM context. The expectation for AI integration is a key differentiator for this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 7+ years of professional Brand Design experience, with a strong focus on performance creative.

Required Skills:

• A compelling portfolio demonstrating exceptional brand and performance creative work, with a proven track record in creating high-converting paid social and digital advertising.

• Hands-on video editing experience, from raw footage to final delivery, with a specific focus on content for ads and social media (e.g., reels, short-form video).

• Deep understanding of marketing metrics (CTR, conversion rates, etc.) and how design directly influences campaign performance.

• Data-driven mindset with the ability to iterate based on performance metrics and translate insights into actionable design improvements.

• Proficiency in Figma and Adobe Creative Cloud suite (Premiere Pro, Photoshop, InDesign, Illustrator).

• Strong stakeholder management skills, with the ability to independently prioritize, negotiate deadlines, and manage expectations effectively.

• Experience using AI tools to enhance design workflows and proactively identify new efficiency opportunities.

Preferred Skills:

• Experience working with branding initiatives for a global enterprise encompassing diverse local brands, with a strong background in implementing branding and co-branding guidelines.

• Experience with Frontify or similar Digital Asset Management (DAM) and brand management platforms.

• Experience in ensuring the holistic application of brand standards across all design touch points.

📝 Enhancement Note: The emphasis on a portfolio demonstrating measurable success in paid advertising creatives and video editing for ads is crucial. The requirement for Spanish fluency and experience in LATAM markets highlights the regional focus, while AI tool proficiency points to a modern operations-centric approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link must be submitted with the application, showcasing a strong blend of brand identity, graphic design, and performance creative work.

• Demonstrate specific examples of high-converting paid advertising creatives and social media content with measurable results (e.g., increased CTR, conversion rates).

• Include case studies or examples of video content production for ads and social reels, highlighting the creative process and final output.

Process Documentation:

• Provide examples of how performance metrics have informed design iterations and led to optimized creative solutions.

• Illustrate experience in managing multiple design projects simultaneously, detailing your workflow for prioritization and deadline management.

• Demonstrate familiarity with brand guideline implementation and ensuring holistic brand consistency across various touchpoints.

• Outline your approach to collaborating with marketing specialists to align design efforts with business objectives and translate data insights into effective creative.

📝 Enhancement Note: The portfolio is paramount for this role, with a specific demand for performance-driven creative examples and video content. The ability to articulate process, metrics, and collaboration within the portfolio will be key to demonstrating operational efficiency and impact.

💵 Compensation & Benefits

Salary Range: Given the Senior level, 7+ years of experience, and remote nature in LATAM, a competitive salary range is estimated between $50,000 - $75,000 USD annually.

Benefits:

• Global Benefits:

  • Comprehensive Healthcare Insurance.
  • Wellness programs including gym memberships and mental health support.
  • Generous Time Off policies (vacation, birthday, recharge days).

• Local Perks (Region-Dependent):

  • Meal vouchers (ticket restaurant).
  • Transport allowances.
  • Extended parental leave.

• Career Growth: Opportunities for learning, development, and exploring new paths through team and cross-functional projects.

• Flexibility: Remote work and flexible hours that prioritize results over rigid schedules.

Working Hours: 40 hours per week, with a requirement for regular overlap with European team members. Exact start and end times may vary based on candidate location, with flexibility for cross-regional collaboration.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for Senior Brand Designers in remote LATAM roles requiring specialized skills like performance creative and video editing, considering the company's global presence and funding. The benefits package is comprehensive, combining global standards with local provisions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology Platform, SaaS, E-commerce. Docplanner operates as the world's largest healthcare platform, connecting patients with doctors and providing SaaS tools for clinics and hospitals.

Company Size: 3,000+ employees. This indicates a large, established organization with structured processes, but still retaining an agile, hands-on operational feel.

Founded: Docplanner was founded with the mission to help people live longer, healthier lives, and has grown to operate in 13 countries. This history suggests a company driven by purpose and sustained growth.

Team Structure:

• The design team likely operates within the broader Marketing or Brand department, collaborating closely with marketing specialists and potentially product teams.

• A clear reporting structure is implied, with a Design Lead or Head of Brand Design overseeing strategic direction.

Methodology:

• Data Analysis & Insights: A strong emphasis on using performance metrics (CTR, conversion rates) and audience insights to drive creative decisions and measure impact.

• Workflow Planning & Optimization: Proactive identification and implementation of workflow improvements, efficiency gains, and AI tool integration is a core expectation.

• Automation & Efficiency: Leveraging AI tools (Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik) to enhance productivity and streamline design processes.

Company Website: https://www.doctoralia.com.mx/ (Example of a regional brand)

📝 Enhancement Note: Docplanner's mission-driven culture, combined with its scale and backing from leading VC funds, suggests a dynamic environment where impactful work is valued. The emphasis on data, efficiency, and AI integration points to an operations-minded approach within creative functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, indicating a high level of individual contribution and expertise. It requires significant autonomy in day-to-day tasks and the ability to manage stakeholder relationships independently. The role is expected to contribute to process improvements and potentially mentor junior team members.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead or Head of Brand Design. Collaboration will be extensive with marketing specialists across various LATAM markets.

Operations Impact: The role's impact is directly tied to driving measurable business results through high-converting creative assets. By optimizing performance for paid advertising and social media, this role directly influences lead generation, customer acquisition, and ultimately, revenue growth for Docplanner's LATAM operations.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance creative, data-driven design, and the strategic application of AI tools within creative workflows.

• Leadership Potential: Opportunity to influence design processes, mentor junior designers, and potentially take on more strategic brand leadership roles within the LATAM region or globally.

• Cross-Functional Exposure: Gain deeper insights into marketing strategy, campaign management, and GTM operations through close collaboration with marketing specialists.

📝 Enhancement Note: This role offers a strong blend of creative execution and operational impact. For a designer looking to move beyond purely aesthetic contributions, this position provides a clear path to understanding and influencing core business metrics through strategic design.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility of working from any location within LATAM.

Office Location(s): While the role is remote, Docplanner maintains physical hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna. This indicates a global company with a strong physical presence, though not mandatory for this specific position.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes collaboration through regular overlap with European team members and close work with LATAM marketing specialists.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud, Figma) and brand management platforms (Frontify), with an expectation to leverage AI tools for efficiency.

• Team Interaction: Opportunities for interaction will be primarily virtual, utilizing video conferencing and collaboration platforms to maintain team cohesion and facilitate knowledge sharing.

Work Schedule: Flexible, but requires regular overlap with European team members to facilitate communication and collaboration across time zones. This necessitates a structured approach to managing one's workday to ensure availability for key meetings and discussions.

📝 Enhancement Note: The remote nature is a key feature, offering flexibility. However, the requirement for time zone overlap and cross-regional collaboration underscores the need for strong self-management and communication skills, typical of modern remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess experience, skills, and alignment with brand and performance creative requirements.

• Skills Assessment/Case Study: A practical design challenge or case study focusing on creating high-converting assets for a specific LATAM market or campaign scenario. This will likely involve video editing and performance-driven design elements.

• Stakeholder Interview: Discussion with the Design Lead or Head of Brand Design to assess strategic thinking, problem-solving skills, stakeholder management capabilities, and cultural fit.

• Team/Cross-Functional Interview: Potential interview with marketing specialists to evaluate collaboration style, understanding of marketing objectives, and ability to translate data into creative solutions.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the impact of your designs on key metrics (CTR, conversions) for paid advertising and social media campaigns. Quantify results whenever possible.

• Showcase Video Expertise: Include examples of video editing for ads and social media, demonstrating your ability to create engaging, short-form content.

• Demonstrate Process: Explain your creative process, including how you use data, collaborate with stakeholders, and leverage AI tools to achieve optimal results.

• LATAM Nuance: If possible, include work that specifically addresses cultural nuances or marketing trends within Spanish-speaking LATAM markets.

• Brand Consistency: Show examples of how you've maintained brand consistency across various channels and implemented brand guidelines.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any provided case study brief, identifying the target audience, campaign objectives, and key performance indicators.

• Data-Informed Approach: Be prepared to justify your design decisions with data insights and performance considerations.

• Time Management: Practice creating and presenting design solutions within a given timeframe, simulating the pressure of a real-world scenario.

• AI Tool Integration: Be ready to discuss how you would leverage AI tools to enhance efficiency and creativity in solving the challenge.

📝 Enhancement Note: The interview process is heavily weighted towards practical application and measurable results. A strong portfolio that clearly demonstrates performance impact and a well-articulated process for solving design challenges will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI components and templates. Proficiency is a must for efficient workflow.

• Adobe Creative Cloud:

  • Premiere Pro: Critical for video editing of paid ads and social media content.
  • Photoshop: For image manipulation, asset creation, and optimizing visuals for digital platforms.
  • InDesign: For print collateral, ebooks, and other layout-intensive marketing materials.
  • Illustrator: For vector graphics, logos, and illustrations.

• Frontify (or similar DAM/Brand Management Platform): Experience with brand portals for managing and distributing design assets and guidelines is highly beneficial.

Analytics & Reporting:

CRM & Automation:

AI & Efficiency Tools:

• Ideogram, ElevenLabs, Synthesia, HeyGen, FreePik: Experience or a strong willingness to learn and integrate these AI tools for enhanced content creation, video generation, and workflow efficiencies.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Cloud, especially Premiere Pro, is non-negotiable. The explicit mention of AI tools indicates a forward-looking approach to design operations, where efficiency and innovation are paramount.

👥 Team Culture & Values

Operations Values:

• Focus on Results: A strong emphasis on making a tangible impact and achieving measurable business outcomes through design.

• Think Like an Owner: Taking responsibility for projects, driving them to completion, and proactively seeking solutions.

• Keep it Simple, Keep it Lean: Favoring smart, efficient solutions over complex ones, aligning with operational efficiency principles.

• Be Respectful and Radically Honest: Open communication, constructive feedback, and a transparent approach to collaboration.

• Learn and Be Curious: A commitment to continuous learning, staying updated with design trends, AI advancements, and performance marketing best practices.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing specialists and other teams to ensure design aligns with overall GTM strategies and business goals.

• Process Review Culture: Openness to feedback, iterative design processes, and a willingness to refine workflows for better efficiency and effectiveness.

• Knowledge Sharing: Contributing to a team environment where learning and best practices are shared, particularly around performance creative and AI tool utilization.

📝 Enhancement Note: Docplanner's values are deeply aligned with operational excellence: results-orientation, ownership, simplicity, honesty, and continuous learning. These are crucial for a remote role where self-direction and effective collaboration are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge will be to create visually compelling brand assets that also deliver high conversion rates in competitive LATAM markets.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team across different time zones.

• Rapid Iteration: Adapting quickly to performance data and market feedback, requiring a fast-paced and iterative design approach.

• AI Tool Integration: Learning and effectively integrating new AI tools into existing workflows to enhance productivity without compromising quality.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deep expertise in performance creative, data-driven design methodologies, and the strategic application of AI in creative production.

• Industry Exposure: Potential to work on diverse campaigns across 13 countries, offering broad market insights and experience.

• Mentorship & Leadership: Opportunities to mentor junior designers and contribute to the strategic direction of brand design within the LATAM region.

📝 Enhancement Note: This role presents a significant opportunity for professional growth by merging creative artistry with the analytical rigor of operations and performance marketing, particularly within the context of evolving AI technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a paid advertising campaign's creative effectiveness. What was your process, and what were the results?" (Focus on metrics, iteration, and impact.)

• "How would you approach creating a scalable set of social media templates for our LATAM markets, considering cultural nuances and performance optimization?" (Focus on process, brand consistency, and data-driven design.)

Company & Culture Questions:

• "How do Docplanner's values (e.g., Focus on results, Think like an owner) align with your personal work philosophy and approach to design?" (Connect your experience to their stated values.)

• "Given our mission to help people live longer, healthier lives, how would you ensure our brand visuals effectively communicate this purpose across different LATAM markets?" (Demonstrate understanding of brand mission and regional relevance.)

Portfolio Presentation Strategy:

• Quantify Everything: For each relevant piece in your portfolio, clearly state the objective, your role, the tools used, the creative strategy, and the measurable results (e.g., % increase in CTR, leads generated).

• Tell a Story: Structure your case studies to highlight the problem, your solution, and the impact. Explain why you made certain design choices.

• Demonstrate Process: Be ready to discuss your workflow, how you collaborate with stakeholders, and how you incorporate feedback and data.

• LATAM Focus: Highlight any work specifically targeting Spanish-speaking markets, showing cultural sensitivity and market understanding.

• AI Integration Showcase: If possible, include examples where AI tools were used to enhance your work or improve efficiency, and be prepared to discuss this.

📝 Enhancement Note: Interview preparation should focus on articulating the business impact of design work, demonstrating a data-driven and process-oriented approach, and showcasing adaptability to new technologies like AI.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link, ensuring your CV is in English and includes a direct link to your portfolio.

• Strategically Curate Your Portfolio: Select and highlight projects that best demonstrate your expertise in performance creative, video editing for ads, and data-driven design optimization, with a focus on quantifiable results.

• Optimize Your Resume: Tailor your resume to emphasize your 7+ years of experience, proficiency in Figma and Adobe Creative Cloud, video editing skills, stakeholder management capabilities, and any experience with AI tools and LATAM markets. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on articulating your process, the strategic rationale behind your design decisions, and the measurable impact of your work. Be ready to discuss your approach to remote collaboration and AI integration.

• Research Docplanner: Understand their mission, products, and presence in LATAM. Consider how your design skills can specifically contribute to their goals of connecting doctors and patients and improving healthcare efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.