Senior Brand Designer I

📍 Job Overview

Job Title: Senior Brand Designer Company: Contentstack Location: Bangalore, Karnataka, India Job Type: Full-Time Category: Marketing Operations / Brand Management Date Posted: September 23, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand consistency across all marketing collateral and digital touchpoints for a leading SaaS company specializing in content management solutions.
• Lead design initiatives for a variety of marketing projects, including e-books, digital advertising, presentations, and event materials, ensuring high-quality execution and strategic alignment.
• Set and uphold design standards, leveraging a deep understanding of typography, composition, and visual hierarchy to elevate the brand's aesthetic.
• Mentor and guide junior designers, fostering a collaborative and high-performing creative environment within the marketing team.

📝 Enhancement Note: This role is categorized under Marketing Operations due to its focus on brand consistency, asset creation, and supporting Go-To-Market (GTM) initiatives through visual communication. The "Brand Designer" title, combined with responsibilities like setting design standards and working with marketing collateral, strongly indicates a role integral to the operational execution of marketing campaigns and brand strategy.

📈 Primary Responsibilities

• Develop and execute design concepts for a wide array of marketing materials, including digital assets (e-books, web banners, social media graphics), print collateral (brochures, event signage), and presentation decks, ensuring alignment with brand guidelines.
• Lead the art direction for specific campaigns and projects, translating business objectives and marketing strategies into compelling visual narratives that resonate with target audiences.
• Maintain and evolve the company's design system, ensuring seamless integration of brand elements, components, and guidelines across all creative outputs to guarantee brand consistency.
• Collaborate closely with cross-functional teams, including marketing, product marketing, and content teams, to understand project requirements and deliver impactful design solutions that support GTM strategies.
• Review and provide constructive feedback on the work of junior designers, ensuring adherence to quality standards, brand consistency, and creative excellence.
• Curate and edit photography, performing advanced photo manipulation and ensuring visual coherence with brand aesthetics and project themes.
• Act as a champion for AI in design, exploring and integrating AI tools to enhance creative workflows, improve efficiency, and potentially generate innovative visual assets.
• Manage project timelines and deliverables using work tracking tools like Monday, proactively communicating progress, linking assets, and responding to feedback promptly.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level contribution to the marketing operations function. The emphasis on "setting and maintaining design standards," "ensuring brand consistency," and "mentoring junior designers" highlights a leadership and operational oversight component beyond individual design execution. The requirement to work with marketing collateral and campaign concepts directly supports GTM efforts.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Senior Brand Designer role. Experience: 5-8 years of professional experience in graphic design, with a significant focus on brand identity, marketing collateral, and digital design within a corporate or agency setting. Experience in the SaaS or technology sector is highly advantageous.

Required Skills:

• Expert Proficiency in Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign for creating high-quality digital and print assets, including advanced typography, color management, and vector illustration. Basic proficiency in After Effects for motion graphics is also required.
• Advanced Proficiency in Figma: Demonstrated ability to create, manage, and utilize design systems within Figma, including component creation, variant management, branching, and prototyping for collaborative design workflows.
• Strong Visual Design Expertise: Deep understanding of fundamental design principles, including typography, composition, color theory, and visual hierarchy, with the ability to apply these to achieve both creative and strategic objectives.
• Photography Curation & Editing: Proven ability to select, curate, and edit photographic assets for brand alignment and project needs, including advanced photo manipulation, color correction, and retouching.
• Strategic Thinking & Problem-Solving: Capacity to approach design challenges from a strategic perspective, translating business goals and user needs into effective and innovative visual solutions.
• Experience with Design Systems & Brand Consistency: Proven experience in building, maintaining, and enforcing design systems to ensure consistent brand application across various platforms and touchpoints.
• Excellent Communication Skills: Articulate and persuasive communication abilities to present design concepts, articulate rationale, and effectively incorporate feedback from stakeholders.
• Work Independently: Demonstrated ability to manage workload autonomously, proactively identify needs, and prepare work for review with minimal supervision.
• Project Tracking Tool Familiarity: Comfort and proficiency in navigating and utilizing project management and work tracking platforms (e.g., Monday.com) for task management, progress updates, and team collaboration.

Preferred Skills:

• AI Champion / Generative AI Proficiency: Experience or demonstrated interest in integrating AI tools into design workflows, including image generation through AI platforms, to enhance creative output and efficiency.
• Creative Mentorship Experience: Prior experience in guiding, mentoring, or providing feedback to junior design staff.
• Motion Graphics Skills: Proficiency in tools like After Effects or similar for creating animated graphics and short video content.

📝 Enhancement Note: The required skills list is comprehensive for a senior role in brand design. The inclusion of Figma proficiency, design systems experience, and the "AI champion" requirement are modern and critical for a tech-focused company. The "work independently" and "manage work tracking tools" points highlight the operational efficiency expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand System Adherence: Showcase examples where you have successfully applied and maintained a brand's visual system, highlighting consistency across diverse marketing materials.
• Process Improvement Case Studies: Include at least one case study detailing a specific design process you optimized or a project where your design solutions directly addressed a business challenge, leading to measurable improvements.
• Digital and Print Asset Variety: Present a diverse range of work that clearly illustrates your capabilities across both digital (e-books, web graphics, presentations) and print (event collateral, OOH ads) mediums.
• Figma and Adobe Suite Proficiency Showcase: Select pieces that clearly demonstrate your mastery of Figma, including component usage and system integration, alongside polished work created in the Adobe Creative Suite.
• Strategic Design Rationale: For key projects, articulate the strategic thinking behind your design choices, explaining how the visual solutions met specific business objectives or marketing goals.

Process Documentation:

• While explicit documentation requirements aren't listed, a strong portfolio should implicitly demonstrate an understanding of design workflows, asset management, and version control. Candidates should be prepared to discuss their personal process for managing projects and ensuring quality.

📝 Enhancement Note: For a Senior Brand Designer, a portfolio is crucial. The emphasis should be on demonstrating not just aesthetic skill but also the ability to manage brand assets operationally, work within established systems, and contribute to process efficiency, aligning with the broader operations focus.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer with 5-8 years of experience in Bangalore, India, the estimated salary range would typically be between ₹12,00,000 to ₹20,00,000 per annum. This estimate considers the cost of living in Bangalore, the demand for skilled design professionals in the tech industry, and the seniority of the role.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and public holidays to ensure work-life balance.
• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance design skills and stay updated with trends.
• Provident Fund (PF) and Gratuity: Standard retirement benefits as per Indian labor laws.
• Flexible Work Arrangements: While this role is on-site, the company mentions occasional evening meetings, suggesting a degree of flexibility in daily schedules.
• Team Events and Activities: Opportunities for social interaction and team building, fostering a strong "tribe vibe."
• Employee Stock Options (ESOPs): Potential for equity participation, aligning with the company's growth trajectory.

Working Hours: The standard working hours are likely to be 40 hours per week. However, due to collaboration with a US-based team, occasional evening meetings are required to bridge a significant time zone difference (approximately 12 hours).

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in Bangalore, India, considering the experience level and the tech sector. Benefits are inferred from standard offerings by reputable SaaS companies and the company's emphasis on employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), specifically Content Management Systems (CMS) and Digital Experience Platforms (DXP). Contentstack operates in a competitive market focused on enterprise clients seeking to deliver modern digital experiences. Company Size: Contentstack is a growing company, likely falling into the mid-to-large size category for a tech company, with a significant global presence. The emphasis on a "tribe" and "no a**hole policy" suggests a strong focus on positive interpersonal dynamics and collaboration. Founded: Contentstack was founded in 2015. This relatively young age means the company likely maintains a dynamic, innovative, and fast-paced culture, characteristic of many successful SaaS startups that have achieved significant growth.

Team Structure:

• The Senior Brand Designer will be part of the marketing team, likely reporting to a Marketing Manager or Creative Director.
• The role involves direct collaboration with other marketing functions (content, demand generation, product marketing) and potentially with product and engineering teams for brand integration.
• Mentorship of junior designers implies a hierarchical structure within the design function, but the "One Team One Dream" value suggests a collaborative approach across all levels.

Methodology:

• Data-Driven Creativity: While design-centric, the role will likely involve understanding how designs perform against marketing objectives, implying a need for data analysis in campaign effectiveness.
• Agile Design Processes: Given the tech industry context and emphasis on speed and innovation, design processes are likely agile, requiring quick iterations and adaptability.
• Brand System Adherence and Evolution: A core methodology will be the consistent application and strategic evolution of the established design system.

Company Website: www.contentstack.com

📝 Enhancement Note: The company culture description emphasizes collaboration, innovation, and a strong sense of community ("tribe"). The "no a**hole policy" and focus on giving back through "Contentstack Cares" paint a picture of a values-driven organization. The tech industry context suggests a fast-paced environment where design plays a crucial role in Go-To-Market strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the marketing operations and brand function. It signifies a level of expertise and autonomy, with responsibilities extending to setting standards and mentoring others, rather than purely execution. Reporting Structure: The Senior Brand Designer likely reports to a Marketing Director, Head of Marketing, or Creative Lead, who oversees the broader marketing and creative strategy. They will also work closely with campaign managers and product marketing specialists. Operations Impact: The role directly impacts the company's brand perception, marketing campaign effectiveness, and overall visual communication strategy. High-quality, consistent branding is crucial for lead generation, customer acquisition, and brand loyalty in the competitive SaaS market. The designer’s work will be visible across numerous GTM initiatives.

Growth Opportunities:

• Lead Design Roles: Progression to Art Director, Creative Director, or Head of Brand Design, managing larger teams and broader creative strategies.
• Specialization: Deepen expertise in areas like UI/UX design, motion graphics, or brand strategy within the tech sector.
• Cross-Functional Moves: Transition into product marketing, campaign management, or visual content strategy roles, leveraging design thinking and strategic communication skills.
• Leadership Development: Opportunities to lead projects, mentor junior team members, and contribute to strategic planning within the marketing department.

📝 Enhancement Note: The career path for a Senior Brand Designer in a growing tech company typically involves moving into leadership or highly specialized roles. The growth potential is strong, especially given the company's emphasis on innovation and customer experience.

🌐 Work Environment

Office Type: The job is listed as "WFO" (Work From Office), indicating a traditional on-site work environment. This suggests a collaborative office space designed to foster team interaction and a strong company culture. Office Location(s): Bengaluru, India. This is a major tech hub, providing access to talent and a vibrant ecosystem.

Workspace Context:

• Collaborative Hub: The on-site nature implies a workspace designed for team collaboration, brainstorming sessions, and easy communication with colleagues.
• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially company-specific project management tools.
• Team Interaction: Frequent opportunities to interact with marketing colleagues, share ideas, and receive feedback, contributing to the "tribe vibe."

Work Schedule: Standard working hours are expected, but the need for occasional evening meetings with the US-based team necessitates adaptability in the daily schedule. This requires strong time management skills to balance core work hours with necessary cross-time zone collaboration.

📝 Enhancement Note: The "WFO" designation emphasizes the company's preference for in-person collaboration, which is common for roles requiring creative synergy and team cohesion. The need for occasional evening meetings is a practical aspect of working with globally distributed teams in the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely review applications and conduct an initial phone screen to assess fit, experience, and salary expectations.
• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing key projects, design process, and rationale. This stage often includes technical questions about software proficiency, design systems, and brand strategy.
• Hiring Manager Interview: A discussion with the hiring manager focusing on leadership potential, mentorship capabilities, strategic thinking, and cultural fit within the marketing team.
• Cross-Functional/Team Interviews: Meetings with potential colleagues or stakeholders from other departments (e.g., marketing, product) to assess collaboration skills and broader impact.
• Potential Design Challenge: A practical exercise to evaluate problem-solving skills, design execution under constraints, and ability to meet specific creative briefs.

Portfolio Review Tips:

• Curate for Impact: Select 5-7 of your strongest, most relevant projects that showcase your skills in brand identity, digital marketing collateral, and design systems.
• Tell a Story: For each project, clearly articulate the problem, your role, the process, the solution, and the impact (quantifiable results if possible). Highlight your strategic thinking.
• Showcase Figma & Systems: Ensure your portfolio prominently features work demonstrating your Figma proficiency and understanding of design systems.
• Highlight Mentorship: If you have experience mentoring, include examples or be prepared to discuss your approach to guiding junior designers.
• Address AI Integration: If you have relevant experience with AI in design, be ready to discuss it.
• Professional Presentation: Practice your presentation to ensure clarity, conciseness, and confidence. Be prepared to answer questions about your design choices.

Challenge Preparation:

• Understand the Brand: Thoroughly research Contentstack's current brand, visual identity, and marketing efforts.
• Practice Design Exercises: Familiarize yourself with typical design challenges, focusing on problem-solving, creativity under constraints, and clear communication of your thought process.
• Prepare for Workflow Questions: Be ready to discuss your approach to project management, collaboration, and receiving feedback.

📝 Enhancement Note: The interview process for a senior creative role heavily relies on the portfolio. Candidates must be prepared to articulate their design process, strategic thinking, and ability to contribute to operational efficiency and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating polished visual assets. Proficiency in Photoshop, Illustrator, and InDesign is non-negotiable.
• Figma: Critical for collaborative design, design systems management, prototyping, and asset handoff. Advanced skills are required.
• After Effects (Basic Proficiency): For creating simple animations or motion graphics for marketing campaigns.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts marketing metrics (e.g., conversion rates, engagement) is beneficial. Familiarity with analytics platforms like Google Analytics or marketing automation dashboards may be helpful for context.

CRM & Automation:

• Work Tracking Tools (e.g., Monday.com): Necessary for managing tasks, projects, and team collaboration within the marketing department.

Integration:

• Familiarity with how design assets integrate into marketing automation platforms, CMS, or website builders is a plus.

📝 Enhancement Note: The core technical requirements revolve around design software. The emphasis on Figma and design systems points to a modern, efficient design operation. Familiarity with project management tools is key for operational execution.

👥 Team Culture & Values

Operations Values:

• "One Team One Dream": Emphasizes unity, shared goals, and collective responsibility for success, fostering a collaborative operational environment.
• Curiosity and Trendspotting: Encourages continuous learning and staying ahead of design and marketing trends, vital for maintaining a cutting-edge brand presence.
• Doing the Right Thing: Implies a commitment to ethical practices, quality work, and accountability in all operations.
• Customer Focus: Driving an understanding that design decisions should ultimately serve the customer experience and business objectives.
• Efficiency and Innovation: Valuing creative solutions that also streamline processes and improve output quality.

Collaboration Style:

• Cross-functional Integration: Expectation of close collaboration with marketing, product, and potentially sales teams to ensure cohesive GTM strategies and brand messaging.
• Feedback-Driven: A culture that encourages constructive feedback and iterative design processes to achieve optimal results.
• Knowledge Sharing: Fostering an environment where team members share best practices, insights, and learnings to collectively elevate the team's performance.

📝 Enhancement Note: The company's stated values directly influence the operational culture. "One Team One Dream" and the "tribe" mentality suggest a highly collaborative and supportive environment where individual contributions are valued as part of a larger team effort.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating with a US-based team requires strategic scheduling and clear communication to overcome the 12-hour time difference.
• Maintaining Brand Consistency at Scale: As Contentstack grows, ensuring consistent application of brand guidelines across an increasing volume of marketing assets and global initiatives can be challenging.
• Integrating AI into Workflows: Navigating the rapidly evolving landscape of AI in design requires continuous learning and adaptation to leverage new tools effectively and ethically.
• Balancing Creative Vision with Business Objectives: Translating strategic marketing goals into compelling visual designs that also meet brand standards and project timelines.

Learning & Development Opportunities:

• AI Design Tools Training: Access to resources or training on new generative AI design tools and platforms.
• Industry Conferences: Opportunities to attend design and marketing conferences to gain insights into emerging trends and network with peers.
• Mentorship Programs: Formal or informal mentorship from senior leaders within the marketing or creative departments.
• Skill Specialization: Potential to focus on specific areas like motion graphics, UI design, or advanced brand strategy development.

📝 Enhancement Note: The challenges are practical for a global tech company, focusing on operational execution across time zones and technological advancements. The growth opportunities are aligned with career progression in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach ensuring brand consistency across all marketing materials for a rapidly growing SaaS company like Contentstack, considering both digital and print touchpoints?" (Focus on process, systems, and collaboration.)
• "Describe a time you had to translate a complex business objective into a creative design solution. What was your process, and what was the outcome?" (Highlight strategic thinking and problem-solving.)
• "How do you stay updated with design trends, particularly in the SaaS industry, and how would you integrate new technologies like AI into our design workflows?" (Demonstrate continuous learning and forward-thinking.)
• "Walk us through your experience with design systems. What makes a design system effective, and how do you contribute to its maintenance and evolution?" (Showcase system thinking and operational excellence.)
• "Describe your experience mentoring junior designers. What is your approach to providing feedback and fostering their growth?" (Assess leadership and team development capabilities.)

Company & Culture Questions:

• "What excites you about Contentstack's mission and its approach to digital experiences?" (Show research and genuine interest.)
• "How do you align with Contentstack's stated values, particularly 'One Team One Dream' and the 'tribe vibe'?" (Demonstrate cultural fit and understanding of teamwork.)
• "What are your thoughts on working with a globally distributed team, especially regarding the time zone differences?" (Assess adaptability and communication strategies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of your career and design philosophy. For each project, clearly state the objective, your role, the challenges, your process, the solution, and the results.
• Highlight Key Skills: Explicitly point out where your work showcases Figma mastery, design system application, typography expertise, and strategic problem-solving.
• Showcase Process: Be prepared to discuss your workflow, how you handle feedback, and your approach to collaboration.
• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, brand recognition).
• Engage Your Audience: Make it a conversation. Ask questions if needed and be enthusiastic about your work.

📝 Enhancement Note: Preparing for questions that probe strategic thinking, process management, and cultural alignment is key. Demonstrating how your design skills support operational marketing goals will be crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the Comparably platform.
• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, design systems, and brand consistency, using keywords from the job description. Emphasize achievements and quantify impact where possible.
• Curate Your Portfolio: Select your most relevant and impressive work, focusing on projects that demonstrate your skills in brand identity, digital marketing assets, and design system implementation. Prepare a clear narrative for each piece.
• Prepare for the Interview: Research Contentstack thoroughly, understanding their products, market position, and brand. Practice articulating your design process, problem-solving approach, and how you embody the company's culture.
• Highlight Operational Efficiency: Be ready to discuss how you manage your workload, use project tracking tools, and contribute to efficient creative workflows, particularly in a remote or hybrid collaboration setting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Contentstack before making application decisions.

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