Senior Brand Designer (f/m/d)

📍 Job Overview

Job Title: Senior Brand Designer (f/m/d)
Company: Moss
Location: Berlin, Germany
Job Type: FULL_TIME
Category: Marketing Operations / Brand Strategy / Creative Operations
Date Posted: 2025-10-31
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand strategy and execution for a leading FinTech SaaS company, impacting global brand perception and customer engagement.
• Lead the design and implementation of compelling brand campaigns across digital, motion, and experiential touchpoints, ensuring a consistent and impactful brand presence.
• Champion a design-driven culture by collaborating closely with Product Marketing and Growth teams to translate complex FinTech product features into clear, engaging, and high-converting content.
• Own the end-to-end creative process for brand assets, from concept generation to final delivery, with a strong emphasis on pixel-perfect execution and innovative motion design.

📝 Enhancement Note: This role is positioned within the broader GTM (Go-To-Market) function, specifically focusing on brand expression and creative operations that directly support marketing and growth initiatives. The "f/m/d" designation (female/male/diverse) is standard in German job postings and indicates an inclusive hiring practice. The "TELECOMMUTE" location type combined with "Hybrid" work arrangement suggests a flexible model where remote work is permitted, but in-office collaboration is expected, likely around 3 days per week.

📈 Primary Responsibilities

• Develop and execute visually stunning campaign concepts that bring complex FinTech products to life for target audiences.
• Lead the craft of design across all brand touchpoints, including typography, composition, and motion, maintaining the highest standards of visual excellence.
• Translate strategic insights and product messaging from Product Marketing and Growth teams into creative assets that drive attention, engagement, and conversion.
• Collaborate effectively with internal stakeholders and external agencies to conceptualize and produce integrated 360° brand campaigns.
• Contribute to and expand the company's design system within Figma, ensuring brand consistency and scalability across all marketing and communication channels.
• Drive motion design initiatives, creating animated UI effects, micro-interactions, and social media motion assets using tools like After Effects, Jitter, or Rive.
• Ensure brand consistency across all touchpoints by managing and evolving the component library within the design system.
• Proactively identify opportunities for creative innovation and brand expression within the fast-paced FinTech SaaS environment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand thinking and hands-on execution, characteristic of a senior role in a growing company. The emphasis on "clear, clickable, and high-converting content" points towards a performance-oriented marketing design function, requiring designers to understand campaign effectiveness metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a related field is typically expected for a Senior Brand Designer role. Equivalent practical experience with a strong portfolio will also be considered.
Experience: Proven experience in in-house, agency, or studio environments, demonstrating a track record of successful brand design projects. This experience should span at least 5-10 years, aligning with the "mid-senior level" classification.

Required Skills:

• Brand Design Expertise: Demonstrated ability to develop and execute comprehensive brand strategies and visual identities.
• Motion Design Proficiency: Strong foundational skills in motion design, including creating micro-animations, animated UI effects, and social motion assets.
• Figma Mastery: Expert-level proficiency in Figma, including advanced knowledge of Auto Layout, component creation, design systems, and collaborative workflows.
• Typography & Composition: Deep understanding and application of typographic principles and compositional techniques to create visually appealing and effective designs.
• Creative Excellence: A portfolio showcasing original, precise, and thoughtful design work that pushes creative boundaries.
• Collaboration & Communication: Ability to effectively collaborate with cross-functional teams, internal stakeholders, and external agencies, communicating design concepts clearly.
• Attention to Detail: Meticulous approach to design, ensuring pixel-perfect execution and high standards across all deliverables.

Preferred Skills:

• Experience with animation tools such as Adobe After Effects, Jitter, or Rive.
• Familiarity with other design and prototyping tools that complement Figma.
• Understanding of FinTech or SaaS industry aesthetics and communication styles.
• Experience in developing and managing design systems for scalability.
• Ability to translate user insights and product marketing strategies into design solutions.

📝 Enhancement Note: The explicit mention of Figma expertise, including Auto Layout and components, is a strong indicator of the company's reliance on scalable design systems. The "Motion-Minded" attribute suggests a significant portion of the role will involve dynamic content creation, making proficiency in animation tools highly advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Campaign Showcase: Detailed case studies of end-to-end brand campaigns, illustrating concept development, execution, stakeholder collaboration, and impact.
• Motion Design Examples: A dedicated section or integrated examples showcasing a range of motion graphics, from subtle UI animations to dynamic social media assets.
• Figma Design System Contribution: Evidence of contributions to or creation of design systems within Figma, highlighting component libraries, Auto Layout usage, and adherence to design principles.
• Visual Problem-Solving: Examples demonstrating how design solutions addressed specific business objectives, such as increasing engagement, conversion rates, or brand recognition.
• Cross-Functional Collaboration: Projects that show successful collaboration with marketing, product, or growth teams, demonstrating the ability to translate requirements into effective design.

Process Documentation:

• Design Workflow: Examples of how design processes are managed, from brief intake and concept ideation to final asset delivery and iteration.
• Brand Consistency Management: Documentation or examples of how brand guidelines and design systems are used to ensure consistency across diverse channels and campaigns.
• Motion Design Integration: Processes for integrating motion design effectively into digital products and marketing materials to enhance user experience and brand storytelling.
• Feedback and Iteration: Demonstrations of how feedback from stakeholders and performance data are incorporated into design iterations for continuous improvement.

📝 Enhancement Note: For a senior design role, a portfolio is critical. The emphasis here is on demonstrating not just aesthetic skill but also strategic thinking, process management, and the ability to deliver measurable business impact through design, especially in motion graphics and design systems.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, "5-10 years" experience, and location in Berlin, Germany, a competitive salary range for a Senior Brand Designer would typically fall between €60,000 and €85,000 annually. This range is based on industry benchmarks for similar roles in major German tech hubs, considering the company's SaaS and FinTech focus.

Benefits:

• Top-of-Market Compensation Package: Competitive base salary designed to attract and retain top talent.
• Equity: Opportunity to share in the company's success through stock options or grants.
• 20 Days "Work From Abroad" Policy: Flexibility to work remotely from different locations for extended periods.
• €600/£600 Learning & Development Budget: Annual allowance for professional development, including courses, conferences, workshops, and certifications.
• Hybrid Work Model: A blend of in-office collaboration and remote flexibility, with an estimated 3 days per week in the office.
• Vibrant Office Culture: In-person time is valued for collaboration, connection, and team building, including weekly breakfasts and Friday demos.
• Local Benefits: Other region-specific benefits tailored to the Berlin office.

Working Hours: The role is specified as FULL_TIME, typically equating to 40 hours per week. The hybrid work arrangement and "work from abroad" policy suggest flexibility within these hours, provided work is completed effectively and collaboration needs are met.

📝 Enhancement Note: The salary estimate is derived from common German salary aggregators and industry reports for Senior Designers in Berlin, adjusted for the tech sector and SaaS/FinTech specialization. The benefits package is explicitly listed and is highly attractive, particularly the "work from abroad" policy and significant L&D budget, which are strong selling points.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech SaaS (Software as a Service). Moss provides a digital spend management platform for SMBs, leveraging AI for automation and decision-making.
Company Size: 300+ employees. This indicates a scale-up phase, offering opportunities for significant impact and growth, but with established processes and a growing team structure.
Founded: Founded in Berlin, Germany. Being a Berlin-based company suggests a dynamic, international, and often entrepreneurial startup culture.

Team Structure:

• The Senior Brand Designer will be part of the Marketing team, specifically within a design-driven function.
• This team likely collaborates closely with Product Marketing, Growth Marketing, and potentially Product Management.
• The reporting structure will likely involve a Marketing Lead or Head of Marketing overseeing the creative function, with the Senior Brand Designer potentially mentoring junior designers if the team grows.

Methodology:

• Data-Driven Creativity: The company emphasizes using insights from Product Marketing and Growth teams to inform design decisions, aiming for "high-converting content."
• Agile & Iterative: The fast-paced environment suggests an agile approach to design, with continuous iteration based on feedback and performance data.
• Collaborative Workflow: Emphasis on cross-functional collaboration and teamwork to achieve collective goals and elevate the brand.
• Impact-Focused: A strong drive for tangible results and making a visible difference, as highlighted by the company's recognition in industry rankings.

Company Website: https://www.getmoss.com

📝 Enhancement Note: Moss's recognition by Sifted and LinkedIn Top Startups indicates a company with strong growth potential and a positive employer brand. The culture is described as impact-driven, fast-paced, and focused on learning and excellence, which is typical for successful European tech scale-ups.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Senior to Senior level, requiring significant experience and the ability to operate with autonomy. It's a key contributor role focused on Brand Design execution and strategy within the marketing function.
Reporting Structure: The Senior Brand Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Creative Director, depending on the team's organizational structure. They will collaborate extensively with Product Marketing, Growth, and other GTM teams.
Operations Impact: The role has a direct impact on how Moss is perceived in the market. By creating compelling visual narratives and high-converting campaign assets, the Senior Brand Designer influences brand awareness, customer acquisition, and ultimately, revenue growth for the FinTech SaaS product.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Brand Designer or Art Director role as the company scales and the marketing team expands. This could involve managing a team of designers, overseeing larger creative projects, and shaping the overall brand vision.
• Skill Specialization: Deepen expertise in specific areas like motion design, design systems, or brand strategy through dedicated projects and the L&D budget.
• Cross-Functional Exposure: Gain deeper understanding of FinTech products, marketing strategies, and growth hacking techniques through close collaboration with other departments, potentially leading to broader GTM career paths.
• Strategic Contribution: Influence the strategic direction of the brand and marketing creative by bringing innovative ideas and data-informed design solutions.

📝 Enhancement Note: The growth opportunities are framed around leadership, specialization, and broader GTM understanding, reflecting the typical career trajectories for senior creative professionals in a scaling tech company. The emphasis on impact and strategic contribution suggests that performance and initiative will be recognized and rewarded.

🌐 Work Environment

Office Type: Hybrid work model with vibrant office spaces designed to foster collaboration and connection. The company emphasizes in-person time for team building, shared meals (weekly breakfasts), and knowledge sharing (Friday demos).
Office Location(s): Berlin, Germany. Specific office address details would be provided during the application process, but it's situated in a major European tech hub.

Workspace Context:

• Collaborative Hub: The office serves as a central point for brainstorming, team meetings, and cross-functional workshops, encouraging spontaneous idea exchange.
• Tool-Rich Environment: Access to industry-standard design software and collaboration tools, with a strong emphasis on Figma for design systems and Figma-based workflows.
• Team Interaction: Opportunities to connect with colleagues from diverse backgrounds across various departments, fostering a dynamic and inclusive work atmosphere.
• Focus & Flexibility: The hybrid model allows for focused individual work remotely, balanced with collaborative sessions in the office.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The "work from abroad" policy allows for extended periods of remote work, implying a results-oriented approach rather than strict adherence to office hours, as long as responsibilities are met and collaboration is seamless.

📝 Enhancement Note: The description of the office environment highlights a balance between structured in-office collaboration and individual flexibility. The emphasis on shared meals and demos points to a culture that values community and knowledge sharing, which is a key aspect of successful hybrid work models.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess general fit, experience, and salary expectations.
• Portfolio Review & Creative Challenge: A deeper dive with the hiring manager and potentially a senior designer. Candidates may be asked to present their portfolio, discuss their design process, and potentially tackle a small, focused creative challenge relevant to the role.
• Cross-Functional Interviews: Meetings with key stakeholders from Product Marketing, Growth, or other GTM teams to evaluate collaboration skills and understanding of marketing objectives.
• Final Round: Potentially a discussion with a more senior leader (e.g., Head of Marketing) to assess strategic thinking and cultural alignment.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your skills in brand design, motion graphics, and design systems, with a focus on FinTech or SaaS if possible.
• Tell a Story: For each project, articulate the challenge, your role, your design process, the solutions you implemented, and the measurable outcomes (e.g., increased engagement, conversion rates).
• Showcase Motion: Clearly highlight your motion design capabilities with embedded videos or interactive prototypes.
• Figma Expertise: Be prepared to walk through your Figma files, explaining your approach to Auto Layout, component management, and design system structure.
• Brand Consistency: Demonstrate how you ensure brand consistency across various touchpoints and campaigns.

Challenge Preparation:

• Understand Moss: Research Moss's current brand, products, and target audience thoroughly.
• Think Holistically: If a challenge is given, consider how your design solution aligns with the company's overall brand strategy and business objectives.
• Focus on Process: Be ready to explain your thought process, not just the final output. How did you arrive at your solution? What alternatives did you consider?
• Motion Integration: If applicable, consider how motion could enhance your proposed design solution.

📝 Enhancement Note: The interview process is standard for senior creative roles, with a strong emphasis on the portfolio. For Moss, showcasing motion design skills and Figma proficiency will be paramount. The "entrepreneurial creator" and "craft-obsessed" attributes should be reflected in how candidates present their work and approach challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and managing design systems. Expertise in Auto Layout, components, variants, and collaborative features is crucial.
• Adobe Creative Suite: Proficiency in Adobe Photoshop for image editing and manipulation, Adobe Illustrator for vector graphics, and Adobe After Effects for motion graphics and animation is expected.
• Motion Design Tools: Experience with Jitter or Rive for creating animated UI effects and micro-interactions is highly valued.

Analytics & Reporting:

• While not a primary responsibility, familiarity with design tools that integrate with analytics platforms (e.g., understanding how design impacts conversion rates) is beneficial. This could include familiarity with tools used by marketing teams for tracking campaign performance.

CRM & Automation:

• Not directly used by the designer, but understanding how brand assets are deployed within marketing automation platforms or CRM systems (e.g., for email campaigns) can be advantageous for ensuring asset compatibility.

📝 Enhancement Note: The stack is heavily focused on design and animation tools. Figma is highlighted as a core requirement, indicating a standardized design system approach. After Effects is implied for more complex motion, while Jitter/Rive are mentioned for UI-specific animations, suggesting a need for versatility in motion design tools.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Creator: Proactively take ownership, turn ambiguity into opportunity, and combine creativity with a builder's mindset. This means being self-starting and solution-oriented rather than waiting for direction.
• Craft-Obsessed: Uphold the highest standards in typography, motion, and visual design. Every detail matters, reflecting a deep commitment to quality and excellence.
• Creative Excellence: Consistently push creative boundaries to strengthen the brand through original, precise, and thoughtful design. Innovation and fresh perspectives are highly valued.
• Motion-Minded: Integrate motion as a core element of brand storytelling and user experience, ensuring it enhances rather than distracts from the message.
• Collaborative Impact: Communicate clearly, foster teamwork, and elevate others. Driving meaningful results through shared purpose and mutual support is key.

Collaboration Style:

• Cross-functional Integration: Actively engage with Product Marketing, Growth, and other GTM teams to ensure brand consistency and campaign effectiveness.
• Open Feedback Exchange: Participate in design critiques and provide constructive feedback, as well as being open to receiving it to refine work.
• Knowledge Sharing: Contribute to the design community within Moss, sharing best practices, new techniques, and insights, particularly around motion design and Figma.
• Agile & Responsive: Adapt quickly to changing project needs and priorities in a dynamic startup environment.

📝 Enhancement Note: The company's values are clearly articulated and directly tie into the expected behaviors and contributions of a Senior Brand Designer. The emphasis on "Entrepreneurial Creator" and "Collaborative Impact" suggests a culture that values both individual initiative and strong teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Ensuring that creative execution remains on-brand while also meeting the demanding performance metrics of FinTech marketing campaigns.
• Rapid Iteration in a Fast-Paced Environment: Quickly adapting designs and concepts to evolving product features, market trends, and campaign performance data.
• Translating Complex FinTech Concepts: Visually communicating sophisticated financial technology products and their benefits in a clear, accessible, and engaging manner.
• Driving Motion Design Adoption: Championing the use of motion graphics and educating stakeholders on its strategic value for brand storytelling and user engagement.

Learning & Development Opportunities:

• Advanced Motion Design: Utilize the L&D budget to master new animation techniques, software, or storytelling approaches for motion graphics.
• Brand Strategy Deep Dive: Gain deeper insights into strategic brand development, market positioning, and competitive analysis within the FinTech sector.
• Design System Expansion: Contribute to evolving and scaling the design system, potentially taking on more responsibility for its governance and future development.
• Cross-Functional Skill Acquisition: Learn about FinTech product development, growth marketing tactics, and the broader GTM strategy to better inform design decisions and career growth.

📝 Enhancement Note: The challenges presented are common for senior designers in fast-growing tech companies, especially in complex industries like FinTech. The growth opportunities are directly linked to both deepening design expertise and broadening business acumen, which is valuable for long-term career progression.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating complex FinTech product features into visually compelling and easily understandable marketing assets?" (Focus on process, clarity, and target audience.)
• "Describe a time you had to balance maintaining brand consistency with the need to achieve specific campaign performance goals. What was your approach?" (Highlight strategic thinking, data awareness, and negotiation skills.)
• "Walk us through a brand campaign you led from concept to execution. What were the key challenges, and how did you overcome them?" (Prepare a detailed case study from your portfolio.)
• "How do you see motion design contributing to the overall brand strategy of a FinTech company like Moss?" (Articulate the strategic value of motion, beyond just aesthetics.)

Company & Culture Questions:

• "What excites you most about Moss's mission and its position in the FinTech market?" (Demonstrate research into the company's product and market.)
• "How do you embody the 'Entrepreneurial Creator' and 'Craft-Obsessed' values in your work?" (Provide specific examples from your experience.)
• "Describe your ideal collaboration style with Product Marketing and Growth teams." (Showcase your ability to work effectively in a cross-functional environment.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your process, the solution, and the results. Quantify impact where possible.
• Highlight Motion: Ensure your motion design examples are easily accessible and clearly demonstrate your skills. Embed videos or interactive elements directly.
• Showcase Figma Mastery: Be prepared to share your screen and walk through a Figma file, explaining your design system architecture, component usage, and Auto Layout implementation.
• Address Company Values: Weave examples of how you've demonstrated "Creative Excellence," "Collaborative Impact," and "Motion-Mindedness" throughout your presentation.

📝 Enhancement Note: Preparation should focus on showcasing both strong design craft and strategic business thinking. Candidates need to demonstrate not only their ability to create beautiful work but also how that work drives business objectives within a collaborative, fast-paced environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong BRAND DESIGN, MOTION GRAPHICS, and FIGMA expertise, with a focus on FinTech or SaaS if possible. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to emphasize achievements and responsibilities relevant to a senior-level design role, using keywords like "Brand Strategy," "Motion Design," "Figma," "Design Systems," and "Campaign Execution."
• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on storytelling, explaining your creative process, and articulating the business impact of your design work. Be ready to discuss your approach to motion design and Figma.
• Company Research: Thoroughly research Moss, its products (corporate cards, AP, reimbursements, procurement), its mission, and its target audience. Understand their current brand presence and identify potential areas for creative contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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