Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer
Company: Webflow
Location: Argentina (Remote-first)
Job Type: Full-time, Permanent
Category: Creative & Media / Marketing / Technology / Art & Design
Date Posted: December 11, 2025
Experience Level: 5-10 years
Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in shaping and scaling Webflow's brand across campaigns, events, and digital experiences, demanding a strong focus on brand design excellence and visual identity systems.
• The Senior Brand Designer will be responsible for conceptualizing and delivering high-impact campaign assets, extending visual identity across diverse touchpoints, and maintaining brand consistency.
• A key aspect involves collaborating closely with cross-functional teams, including marketing, product marketing, and growth, to translate strategy into compelling creative executions that align with Go-To-Market (GTM) objectives.
• While core brand design craft is essential, candidates with complementary skills in web design, Webflow development, and motion design will be highly valued, contributing to a multidisciplinary studio environment.

📝 Enhancement Note: The original job description for "Senior Brand Designer" at Webflow has been interpreted through the lens of a Revenue Operations or GTM-focused role by inferring how brand design directly impacts GTM strategy, lead generation, and customer engagement. This enhancement assumes that strong brand design directly supports sales enablement, market positioning, and overall revenue growth by creating compelling visual narratives that resonate with target audiences and reinforce the company's value proposition. The responsibilities and skills are framed to highlight their contribution to GTM success.

📈 Primary Responsibilities

• Brand Design & Campaign Development:
  • Conceptualize, design, and deliver integrated brand campaigns across multiple channels, ensuring strategic alignment with marketing initiatives and GTM objectives.
  • Develop compelling event identities, promotional assets, and marketing materials that effectively extend and reinforce the Webflow brand narrative.
  • Create and maintain scalable brand systems, comprehensive guidelines, and user-friendly templates to ensure brand elevation and unification across all touchpoints.
  • Manage the end-to-end production lifecycle for all creative deliverables, preparing files meticulously for executive presentations, advertising partners, print vendors, and experiential activations.
  • Design a range of collateral, including branded imagery, impactful event visuals, persuasive presentation materials, and engaging apparel/merchandise.
• Cross-Functional Collaboration & GTM Alignment:
  • Partner closely with product marketing, growth marketing, and events teams to translate GTM strategies into visually impactful creative executions that meet campaign goals.
  • Collaborate with Creative Operations and external vendors to ensure seamless asset handoffs, adherence to technical specifications, and flawless delivery across digital, social, print, and experiential channels.
  • Communicate effectively with production partners and internal stakeholders to guarantee fidelity and consistency from initial concept to final output.
  • Actively participate in design reviews, critiques, and retrospectives, providing constructive feedback that elevates both the creative output and the team's operational processes.
  • Cultivate strong, trusted relationships with cross-functional peers through transparent communication, proactive curiosity, and unwavering accountability.

📝 Enhancement Note: The responsibilities have been reframed to emphasize their connection to GTM strategy and revenue generation. For example, "translating strategy into compelling creative" is now linked to "GTM objectives," and "managing end-to-end production" is highlighted for its impact on successful campaign launches and market presence.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is generally expected for a role of this caliber. Equivalent practical experience will also be considered.
Experience: 5 to 7+ years of dedicated experience in brand design, with a proven track record of developing and executing strong visual identity systems, impactful campaigns, and engaging event designs.

Required Skills:

• Brand Identity & Systems: Expertise in conceptualizing, designing, and implementing comprehensive brand identity systems and design guidelines.
• Campaign Design: Proven ability to conceptualize and execute creative ideas across a wide range of mediums, including print, digital, and experiential.
• Design Software Proficiency: Expert-level proficiency in Figma for collaborative design and a strong command of the Adobe Creative Suite (Illustrator, Photoshop, InDesign) for detailed production work.
• Collaboration & Communication: Exceptional collaboration and communication skills, with the confidence and ability to effectively present and defend design concepts to diverse internal and external stakeholders.
• Project Management: Demonstrated ability to manage multiple complex projects simultaneously in a fast-paced, deadline-driven environment, ensuring timely and high-quality deliverables.
• Craftsmanship & Detail: A meticulous eye for detail and a profound sense of craft, ensuring excellence from initial concept through final production and execution.
• Adaptability & Learning: A curious and growth-oriented mindset, actively seeking to build fluency in emerging technologies like AI, 3D, generative tools, and real-time platforms to enhance creative output and drive innovation.

Preferred Skills:

• Web Design & Development: Experience in translating brand systems into user-friendly digital experiences, with a strong understanding of web design best practices. Direct experience building within Webflow is a significant advantage.
• Motion Design: Proficiency or foundational knowledge in motion design and animation to enhance storytelling and audience engagement in campaigns and brand moments.
• Creative Tool Exploration: Experience experimenting with and leveraging emerging creative tools, including AI-powered design applications, to push creative boundaries.
• Event Design & Production: Specific experience in designing for large-scale events, including physical and virtual activations, with an understanding of production requirements.

📝 Enhancement Note: The wording has been adjusted to align with operations and GTM terminology. For instance, "conceptualize and execute ideas across a range of mediums" is now linked to "GTM objectives," and "managing multiple projects in a fast paced environment" is framed as critical for delivering on campaign timelines and sales enablement needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-7 years of professional experience in brand design, with a strong emphasis on visual identity systems, end-to-end campaign development, and event design.
• Demonstrations of how design thinking and execution directly supported business objectives, such as increased brand awareness, lead generation, or market penetration.
• Case studies that detail the design process, from initial brief and conceptualization through to final execution and impact measurement, highlighting problem-solving and strategic decision-making.
• Examples of scalable brand systems, design guidelines, and templates that have been successfully implemented to ensure brand consistency and efficiency.
• Visual examples of high-impact campaign assets, event visuals, presentation materials, and branded merchandise, showcasing versatility across different mediums.

Process Documentation:

• Detailed case studies that outline the workflow for developing and executing brand campaigns, including stakeholder alignment, creative brief interpretation, and iterative design processes.
• Documentation of how design systems were developed and maintained, including version control, asset management, and usage guidelines for cross-functional teams.
• Evidence of managing the production process from concept to delivery, including file preparation, vendor coordination, and quality assurance checks for digital, print, and experiential outputs.
• Examples of how feedback was incorporated into the design process and how design decisions were defended and communicated to stakeholders, demonstrating process maturity.

📝 Enhancement Note: The portfolio requirements are specifically tailored to showcase not just design skills, but also the candidate's ability to manage processes, work within systems, and demonstrate the business impact of their design work, which is crucial for GTM roles.

💵 Compensation & Benefits

Salary Range: ARS 77,000,000 - 108,500,000 annually (for workers in Argentina).
Benefits:

• Ownership: Equity (RSUs) in a growing, privately held company.
• Health & Wellness: Comprehensive medical, dental, and vision plans with premium coverage. Access to mental health resources, therapy, and coaching.
• Family Support: 12 weeks of paid parental leave for all parents, with additional paid leave for birthing parents. Inclusive care for family planning and life transitions.
• Time Off: Flexible vacation, paid holidays, and a sabbatical program for recharging.
• Retirement Savings: Support for retirement savings globally, with a 401(k) match in the U.S.
• Monthly Stipends: Localized support for work and wellness expenses (e.g., Wi-Fi, fitness).
• Performance Bonus: Eligibility for an annual "WIN" bonus program based on company performance.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility to manage project timelines and deadlines effectively.

📝 Enhancement Note: The salary range provided is directly from the job description. Benefits are listed comprehensively as provided. The working hours are inferred to be standard for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-native Digital Experience Platform) Company Size: Webflow is a significant player in the tech industry, operating as a remote-first company with a global presence. While the exact number of employees is not provided in the raw data, the scale suggests a well-established organization with multiple departments and teams. Founded: The founding date is not specified, but Webflow is recognized as an innovative leader in its space.

Team Structure:

• Reporting: This role reports to the Manager, Brand Studio, indicating a dedicated creative team within the broader marketing or GTM organization.
• Cross-functional Collaboration: The Senior Brand Designer will work closely with marketing teams (product marketing, growth), events, and Creative Operations, highlighting a highly collaborative and integrated GTM structure.
• Studio Environment: The role is part of a "multidisciplinary studio," suggesting a team composed of various creative specialists working together on brand initiatives.

Methodology:

• Brand-Centric Approach: The company emphasizes "brand design excellence," "building and extending visual identity systems," and creating "thoughtful expressions of the brand."
• Agile & Creative: Webflow operates as a "remote-first company built on trust, transparency, and a whole lot of creativity," moving "fast, without ever sacrificing craft or quality."
• Innovation Focus: There's a stated interest in "emerging creative tools (AI, 3D, generative, or real-time platforms)" and a core behavior of "Reinvent ourselves," indicating a forward-thinking and experimental approach.

Company Website: https://webflow.com

📝 Enhancement Note: The company culture and structure have been inferred to highlight how a brand design role integrates into a GTM strategy. The emphasis on "moving fast," "craft and quality," and "emerging technologies" directly relates to the operational efficiency and innovation expected in GTM functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant level of autonomy, expertise, and responsibility. It suggests the candidate is expected to lead design initiatives, mentor junior designers (if applicable), and contribute strategically to brand development. The "Senior" title implies a level of influence beyond just execution, involving strategic input into brand direction and campaign planning.

Reporting Structure: The role reports to the "Manager, Brand Studio." This indicates a clear hierarchy within the creative team, with opportunities to collaborate upwards and influence brand strategy through direct reporting lines. The manager likely provides strategic guidance, project allocation, and performance feedback.

GTM Impact: As a Senior Brand Designer, the impact on GTM is substantial. By creating compelling visual narratives and extending brand presence across campaigns, events, and digital touchpoints, this role directly supports:

• Demand Generation: Visually appealing assets can increase engagement with marketing campaigns, driving more leads.
• Sales Enablement: High-quality collateral and presentations empower sales teams with professional materials.
• Brand Authority & Trust: A strong, consistent brand builds credibility and trust, which are foundational for revenue growth.
• Customer Experience: Consistent branding across all touchpoints enhances the overall customer journey, contributing to retention and loyalty.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Brand Designer or Art Director role, managing larger projects or a team.
• Specialization: Opportunity to deepen expertise in specific areas like motion design, Webflow development, or AI-driven creative tools, aligning with emerging industry trends.
• Strategic Contribution: Increased involvement in brand strategy, campaign planning, and GTM alignment discussions as expertise and influence grow.
• Cross-functional Exposure: Opportunities to work on diverse projects across different GTM functions, broadening understanding of the business and its revenue drivers.

📝 Enhancement Note: This section specifically frames the career path and impact through a GTM and operations lens, emphasizing how brand design contributes to revenue and business goals, and how growth opportunities align with operational leadership and strategic influence.

🌐 Work Environment

Office Type: Remote-first. Webflow operates as a distributed company, meaning there is no central physical office for this role. The work is conducted entirely online, fostering a flexible and globally distributed workforce.

Office Location(s): Argentina (Remote-first). While the role is remote, it is specifically designated for individuals based in Argentina, indicating potential regional team structures or compensation zones.

Workspace Context:

• Flexibility & Autonomy: As a remote-first role, employees have significant autonomy over their work environment and schedule, provided they can meet deadlines and collaborate effectively.
• Digital Collaboration Tools: The environment relies heavily on digital collaboration platforms (e.g., Slack, Figma, project management tools) to facilitate communication, design reviews, and project execution.
• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a broad perspective and cross-cultural understanding.
• Performance-Oriented: The emphasis on "speed, quality, and craft" suggests a results-driven environment where performance and output are key metrics.

Work Schedule: The role is full-time, implying a standard 40-hour work week. However, the remote-first nature allows for flexibility in structuring the workday, accommodating different time zones and personal schedules, as long as team collaboration and project delivery are not compromised. This flexibility is crucial for effective global operations and continuous GTM support.

📝 Enhancement Note: The work environment description highlights the operational aspects of remote work, emphasizing the tools, communication strategies, and flexibility required for effective global GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess relevant experience and design craft.
• Portfolio Presentation: A session where you will present your portfolio, likely focusing on 2-3 key projects that demonstrate your brand design expertise, campaign development skills, and ability to translate strategy into creative execution. Prepare to discuss your process, decision-making, and the impact of your work.
• Skills Assessment/Case Study: You may be given a design challenge or case study to complete, either as a take-home assignment or during an interview. This will test your conceptual thinking, problem-solving abilities, and proficiency with design tools like Figma and Adobe Creative Suite within a simulated GTM context.
• Cross-functional Interviews: Interviews with team members from marketing, product, or other GTM functions to assess your collaboration skills, understanding of business objectives, and cultural fit.
• Manager Interview: A final interview with the Manager, Brand Studio, to discuss your experience in detail, career aspirations, and alignment with the team's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to drive GTM impact through design—focus on campaigns, brand systems, and event designs that align with Webflow's business goals.
• Tell a Story: For each project, articulate the problem, your role, your process, the challenges faced, the solutions implemented, and the measurable results (e.g., engagement metrics, lead generation impact, brand perception shifts).
• Highlight Process & Collaboration: Demonstrate your understanding of design systems, workflow management, and how you collaborate with stakeholders to achieve objectives. Show how you translate business requirements into visual outcomes.
• Showcase Versatility: Include examples that span different mediums (digital, print, experiential) and highlight your proficiency with key tools like Figma and Adobe Creative Suite.
• Address Emerging Tech: If possible, include work that demonstrates your exploration or application of AI or other emerging creative tools, aligning with Webflow's forward-thinking culture.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge or case study prompt, identifying the core business problem and target audience.
• Focus on GTM Alignment: Frame your solutions in terms of their contribution to Webflow's GTM strategy, brand objectives, and potential revenue impact.
• Demonstrate Process: Outline your approach clearly, from initial research and ideation to concept development and final execution.
• Tool Proficiency: Be prepared to use Figma or Adobe Creative Suite effectively to present your ideas.
• Concise Communication: Practice presenting your work clearly and concisely, focusing on key decisions and outcomes.

📝 Enhancement Note: This section provides actionable advice tailored to a GTM-focused design role, emphasizing the connection between design work and business outcomes, and preparing candidates for specific interview stages and potential challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it extensively for day-to-day design work and cross-functional collaboration.
• Adobe Creative Suite:
  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • Photoshop: For image manipulation, retouching, and creating digital assets.
  • InDesign: For layout design, print collateral, and presentation materials.
• Webflow: While not explicitly a requirement for core brand design, experience or willingness to learn Webflow development is a significant plus, enabling direct translation of brand designs into live web experiences.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design impacts analytics and reporting is beneficial. Familiarity with tools that track campaign performance, website engagement, and conversion rates (e.g., Google Analytics, Hotjar, or internal dashboards) can inform design decisions.

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements, but an understanding of how marketing automation platforms and CRMs are used to deploy campaigns and track leads can provide valuable context for designing effective GTM assets.

📝 Enhancement Note: The focus here is on the core design tools and how they support GTM operations. The inclusion of Webflow development as a bonus skill is highlighted for its direct relevance to creating digital experiences that drive business outcomes.

👥 Team Culture & Values

Operations Values:

• Build Lasting Customer Trust: Design decisions should prioritize clarity, honesty, and value to the user, reinforcing Webflow's commitment to its customers. This translates to creating intuitive, reliable, and aesthetically pleasing brand experiences.
• Win Together: Collaborate proactively with marketing, product, and other teams. Share knowledge, offer constructive feedback, and work towards shared GTM goals, recognizing that collective success drives revenue.
• Reinvent Ourselves: Embrace innovation, experiment with new design approaches and technologies (like AI), and continuously seek ways to elevate the brand and improve design processes for greater efficiency and impact.
• Deliver with Speed, Quality, and Craft: Maintain a high standard of design excellence while working efficiently to meet fast-paced GTM timelines. Balance quick execution with meticulous attention to detail and a commitment to producing polished, high-quality work.

Collaboration Style:

• Integrated GTM Approach: Expect to work closely with various GTM functions, contributing design expertise to campaigns, product launches, and events. This requires an ability to understand diverse perspectives and align creative output with strategic objectives.
• Feedback-Driven Improvement: Actively participate in design critiques and team retrospectives, providing and receiving feedback constructively to enhance both individual work and team processes.
• Knowledge Sharing: Contribute to a culture of learning by sharing insights on design trends, new tools, and best practices with colleagues, fostering a more skilled and innovative team.

📝 Enhancement Note: The company's core behaviors are interpreted through the lens of operations and GTM, emphasizing how design contributes to efficiency, collaboration, and achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The need to move fast in a dynamic GTM environment while maintaining extremely high standards for design quality and craft. This requires efficient workflows and strong prioritization skills.
• Global Brand Consistency: Ensuring the brand is visually cohesive and impactful across diverse markets, channels, and evolving touchpoints, especially in a remote-first, global organization.
• Integrating Emerging Technologies: Keeping pace with and effectively integrating new creative tools, particularly AI, into brand design workflows to enhance efficiency and creativity without compromising quality or brand integrity.
• Cross-functional Alignment: Effectively translating diverse stakeholder needs and GTM strategies into cohesive and compelling design solutions, requiring strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in specialized areas such as motion graphics, advanced typography, interactive design, or AI-driven creative processes.
• Webflow Expertise: Develop proficiency in Webflow development, enabling direct contribution to the company's core platform and digital experiences.
• GTM Strategy Immersion: Gain a deeper understanding of marketing, product marketing, and sales strategies, allowing for more impactful and strategically aligned design contributions.
• Leadership & Mentorship: Opportunities to mentor junior designers, lead design initiatives, and contribute to the evolution of Webflow's brand strategy.

📝 Enhancement Note: Challenges and growth opportunities are framed in the context of GTM operations and the evolving landscape of creative technology, emphasizing continuous improvement and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex GTM strategy into a successful brand campaign. What was your process, and what were the key results?" (Focus on demonstrating strategic thinking, campaign execution, and impact measurement).
• "How do you ensure brand consistency across a wide range of touchpoints and stakeholders in a remote-first environment?" (Highlight your process for managing brand systems, communication protocols, and quality control).
• "Walk us through a project where you had to balance speed and quality. How did you prioritize, and what trade-offs did you make?" (Showcase your project management skills and ability to deliver under pressure).

Company & Culture Questions:

• "How do you see brand design playing a role in Webflow's mission to empower users with development superpowers?" (Connect your design philosophy to the company's core mission and product).
• "Webflow values 'Reinvent Ourselves.' How have you incorporated innovation or new technologies into your design process?" (Be ready to discuss your exploration of AI or other emerging tools).
• "Describe your experience working in a remote-first, collaborative environment. How do you build trust and communicate effectively with distributed teams?" (Emphasize your remote work best practices and collaboration skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly define the objective (GTM/business goal), your role, the challenge, your creative process, the solution, and the measurable impact.
• Showcase GTM Relevance: Emphasize how your designs contributed to specific business outcomes like lead generation, brand awareness, or sales enablement.
• Highlight Tool Proficiency: Demonstrate your mastery of Figma and Adobe Creative Suite, explaining how these tools enabled your process and final output.
• Articulate Strategic Decisions: Be prepared to defend your design choices by explaining the strategic rationale behind them, linking them back to business objectives.
• Engage and Collaborate: Treat the presentation as a collaborative discussion, inviting questions and showing openness to feedback.

📝 Enhancement Note: These interview preparation tips are specifically crafted to help candidates demonstrate their GTM understanding, strategic thinking, and operational readiness, going beyond just design aesthetics.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the Webflow careers page.
• Curate Your Portfolio for Impact: Select 2-3 of your strongest projects that best demonstrate your experience in brand identity, campaign design, and event visuals. Crucially, highlight how these projects supported GTM objectives, such as increasing engagement, driving leads, or enhancing brand perception. Quantify results where possible.
• Tailor Your Resume: Ensure your resume clearly outlines your 5-7+ years of experience, emphasizing achievements related to brand strategy, campaign execution, and cross-functional collaboration. Use keywords from the job description, such as "visual identity systems," "campaign assets," "GTM strategy," "Figma," and "Adobe Creative Suite."
• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling that connects your design process and outcomes to business goals. Be ready to articulate your strategic decisions and demonstrate your proficiency with key design tools.
• Research Webflow's Brand: Familiarize yourself with Webflow's current brand presence, marketing campaigns, and overall GTM strategy. Understand their product and mission, and consider how your design approach can further enhance their brand narrative and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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