Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Universe Group

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: March 29, 2026

Experience Level: Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the evolution and maintenance of the company's brand identity across all touchpoints, ensuring consistency and impact.

• Drive the creation of compelling visual assets for diverse marketing channels, including social media, digital campaigns, and landing pages.

• Develop and implement a robust design system to streamline creative workflows and enhance brand scalability.

• Collaborate closely with cross-functional teams to translate business objectives into effective design solutions that support GTM strategies.

• Leverage AI-powered design tools to innovate and optimize creative output, staying at the forefront of industry trends.

📝 Enhancement Note: While the title is "Senior Brand Designer," the description explicitly mentions working with "processes," "business tasks," and influencing "results." This suggests a role that bridges creative execution with operational efficiency and strategic GTM alignment, common in GTM or Brand Operations roles. The emphasis on scaling the design function and improving processes points to a need for someone who can not only design but also architect how design operations function within the company.

📈 Primary Responsibilities

• Develop and meticulously maintain the company's brand identity guidelines and visual assets across all marketing channels, digital platforms, and internal communications.

• Design high-impact visual content for social media platforms, targeted marketing campaigns, and engaging landing pages, optimizing for user engagement and conversion.

• Craft visually appealing and informative designs for presentations, internal documents, and other collateral to support sales enablement and internal stakeholder communication.

• Oversee the design and production of physical brand touchpoints, including merchandise, packaging, and print materials, ensuring brand consistency from concept to execution.

• Create dynamic visuals for events, trade shows, and educational initiatives, enhancing brand presence and engagement in physical and virtual environments.

• Proactively develop and refine the company's design system, establishing scalable components, style guides, and best practices to ensure brand coherence and efficiency.

• Drive continuous improvement in design processes and workflows, identifying opportunities for automation and optimization to enhance team productivity and output quality.

• Collaborate effectively with marketing, sales, product, and other internal teams to understand project requirements, gather feedback, and deliver design solutions that align with business goals and GTM strategies.

• Stay abreast of emerging design trends, technologies, and AI tools (e.g., Midjourney, Runway, Kling) to innovate creative approaches and enhance design capabilities.

• Potentially mentor junior designers or contribute to art direction, fostering a culture of design excellence and continuous learning within the creative function.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who thinks about scale, process, and business impact. The mention of "design system development," "improving processes," and "interacting with different teams" points to a role that requires a blend of creative talent and operational foresight, crucial for GTM success.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior role, though equivalent practical experience will be strongly considered.

Experience: A minimum of 5-10 years of progressive experience in brand design, graphic design, or a closely related creative field, with a proven track record of developing and managing brand identities.

Required Skills:

• Demonstrated expertise in Senior Brand Design and Graphic Design principles.

• Proven ability to develop and maintain a cohesive brand identity across diverse media.

• Versatile experience in designing for social media, digital marketing campaigns, and landing pages.

• Proficiency in creating compelling presentation designs and internal collateral.

• Experience with physical brand assets, including merchandise and print production.

• Strong understanding of how design directly influences business outcomes and GTM strategies.

• Ability to work efficiently and effectively in a fast-paced, dynamic environment.

• Excellent communication and stakeholder management skills, with the ability to articulate design rationale and gather constructive feedback.

• Hands-on experience with AI design tools such as Midjourney, Runway, Kling, or similar generative AI platforms.

Preferred Skills:

• Experience in mentorship, team leadership, or art direction.

• Familiarity with design system implementation and maintenance frameworks.

• Experience with landing page builders like Framer.

• Understanding of UX/UI principles to inform digital design.

• Basic knowledge of video editing or motion graphics.

📝 Enhancement Note: The "Requirements Summary" emphasizes a holistic understanding of design's business impact and the ability to work in a dynamic environment. The inclusion of AI tools as a requirement, rather than just a preference, signifies a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a breadth of work demonstrating expertise in brand identity development, campaign design, social media visuals, and presentation design.

• Case studies that clearly articulate the design challenge, your creative process, the solutions implemented, and the measurable business impact (e.g., increased engagement, conversion rates, brand recognition).

• Examples of how you have developed or contributed to a design system, illustrating its components, scalability, and impact on workflow efficiency.

• Demonstrations of your ability to adapt brand guidelines across various applications, from digital to print and physical merchandise.

Process Documentation:

• Evidence of experience in improving design workflows, process optimization, and the implementation of efficient creative operations.

• Examples of how you have managed projects from brief to completion, including timelines, stakeholder management, and delivery.

• Documentation or case studies reflecting your approach to collaborating with cross-functional teams, such as marketing and sales, to align design efforts with GTM objectives.

• Descriptions of how you have contributed to or maintained design system documentation, ensuring clarity and accessibility for other team members.

📝 Enhancement Note: For a Senior Brand Designer role that emphasizes process and business impact, a portfolio must go beyond just showcasing aesthetics. It needs to demonstrate strategic thinking, process ownership, and the ability to quantify design's contribution to business goals. This is crucial for roles that interface with GTM functions.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer in Kyiv, Ukraine, with 5-10 years of experience, a competitive salary range would typically fall between $2,500 - $4,500 USD per month (or the equivalent in UAH). This estimate is based on market research for senior creative roles in Ukraine, considering the cost of living, demand for skilled designers, and the company's stated commitment to competitive compensation.

Benefits:

• 🔝Development and training: Access to internal training programs and external experts to continuously enhance skills.

• ↗️Career growth: Clear pathways for advancement and opportunities for promotion based on performance and ambition.

• 📍All-inclusive office in Kyiv: A comfortable, fully-equipped workspace including breakfast, lunch, walking paths, and a silent room for focused work.

• 🧳Relocation package: Financial support and assistance with finding accommodation and settling into Kyiv for those relocating.

• 🤜🏻🤛🏻One of the best social packages:

  • Competitive remuneration aligning with market rates.
  • 20 days of paid annual leave.
  • Flexible cooperation models (FOP or Diia.City).
  • Paid sick leave.
  • Medical insurance.
  • Meal provision in offices (Kyiv and Warsaw).

• 💛Well-being program: Compensation for psychological support sessions, plus on-site yoga and meditation classes.

• 🇺🇦Support during the war: Commitment to safety, stability, and contributions to Ukraine's recovery efforts.

Working Hours: The standard working hours are approximately 40 hours per week, with a focus on productivity and efficient workflow management. The company culture emphasizes growth and results, suggesting flexibility may be available for individuals who consistently meet or exceed expectations.

📝 Enhancement Note: Salary for Kyiv was estimated based on typical senior designer roles in Ukraine, factoring in the company's stated benefits and the role's seniority. The benefits listed are directly from the job description and highlight a strong emphasis on employee well-being and professional development, which are key attractors for operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology sector, likely focusing on software development, SaaS, or related tech services, given the URL "uni.tech" and the emphasis on scaling. This industry context implies a fast-paced, innovative, and data-driven environment where design plays a critical role in product perception and market positioning.

Company Size: Universe Group is likely a mid-to-large-sized tech company (based on the comprehensive benefits and structure described). For operations professionals, this size often means established processes but also opportunities for influence and growth within specific departments or functions. It balances the agility of a startup with the resources of a larger organization.

Founded: While the founding date is not provided, the company's focus on scaling and its comprehensive offerings suggest it has moved beyond its early startup phase and is in a growth or expansion stage. This is an opportune time for operations professionals to join and shape evolving systems.

Team Structure:

• The design team, while not explicitly detailed in size, is positioned for scaling, suggesting potential for growth and specialization. The Senior Brand Designer will likely lead or significantly influence this function.

• The role requires close collaboration with marketing, sales, and product teams, indicating a matrixed or cross-functional project-based structure common in tech companies.

Methodology:

• Data Analysis: The emphasis on design impacting "business results" suggests a data-driven approach, where design decisions are informed by analytics, user feedback, and performance metrics.

• Workflow Planning & Optimization: The explicit mention of "improving processes" and developing a "design system" highlights a focus on structured, efficient, and scalable creative operations.

• Automation & Efficiency: The requirement for AI tools points towards embracing technology to automate repetitive tasks and enhance creative output, a core tenet of modern operations.

Company Website: https://uni.tech/

📝 Enhancement Note: Inferring company culture and structure from the provided benefits and responsibilities helps position the role within a professional context. The description of a "scaling design function" and focus on "processes" is key for operations candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor with potential leadership responsibilities. It's ideal for a designer who wants to move beyond pure execution and influence the strategic direction and operational efficiency of the design function. The emphasis on scaling and process improvement suggests a pathway toward Design Operations Management or leading a creative team.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Marketing, or a similar senior leadership role. They will collaborate closely with various department heads (Marketing, Sales, Product) to ensure design alignment with overall business objectives.

Operations Impact: The role is designed to have a significant impact on revenue and business decisions by:

• Enhancing brand perception and market positioning through consistent and compelling visuals.

• Supporting GTM strategies with effective marketing collateral and campaign assets.

• Improving sales enablement through high-quality presentations and brand materials.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in creative operations, design system architecture, and process management, potentially leading to roles like Design Operations Manager.

• Leadership Development: Opportunities to mentor junior designers, lead specific projects, or eventually step into an Art Director or Creative Lead role, managing a team.

• Strategic Influence: Contribute to high-level brand strategy and operational planning, influencing how design integrates with and supports business growth initiatives.

📝 Enhancement Note: The "Career & Growth Analysis" section translates the job description's explicit and implicit cues into a narrative about career progression within operations-adjacent creative roles. The focus on "scaling," "process," and "business impact" is crucial for operations candidates.

🌐 Work Environment

Office Type: The company offers an "All-inclusive office" in Kyiv, suggesting a modern, well-equipped, and amenity-rich workspace designed for productivity and employee comfort. This environment aims to foster focus, collaboration, and well-being.

Office Location(s): The primary office is located in Kyiv, Ukraine. The mention of meal provision in "offices in Kyiv and Warsaw" suggests potential for international collaboration or presence, though the role is based in Kyiv.

Workspace Context:

• Collaborative Environment: The office design likely includes spaces that encourage interaction and teamwork with various departments, essential for a role that collaborates across functions.

• Operations Tools and Technology: Employees can expect access to the necessary design software, hardware, and potentially specialized tools for AI-assisted design and project management.

• Team Interaction: The environment is conducive to regular team meetings, brainstorming sessions, and direct communication with colleagues, facilitating the continuous improvement of design processes.

Work Schedule: The role is full-time, with an estimated 40 working hours per week. The company culture, emphasizing growth and results, implies that while a standard schedule exists, there might be a degree of flexibility for high performers, especially concerning project deadlines and workflow optimization.

📝 Enhancement Note: The description of an "all-inclusive office" and specific amenities provides context for the physical work environment, which is important for candidates considering an on-site role. This also hints at a company that invests in its employee experience, often a characteristic of well-resourced operations departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the breadth of design work and AI tool proficiency.

• Creative/Technical Interview: A discussion with the hiring manager or design lead focusing on your portfolio, design philosophy, and specific examples of your work. Expect to discuss your approach to brand identity, campaign creation, and process improvement.

• Process & Strategy Discussion: An interview potentially involving cross-functional stakeholders (e.g., Marketing, Sales) to evaluate your understanding of how design supports business objectives and GTM strategies. You may be asked about your experience with design systems and workflow optimization.

• Case Study or Design Challenge: A practical exercise to assess your design skills, problem-solving abilities, and efficiency under time constraints. This could involve creating a concept for a campaign, refining an existing asset, or outlining a design system component.

• Final Interview: A meeting to discuss cultural fit, career aspirations, and confirm alignment with the company's values and team dynamics.

Portfolio Review Tips:

• Highlight Process & Impact: Beyond showcasing visually stunning work, emphasize the "why" and "how." Detail the problem you were solving, your strategic approach, the specific tools and processes you used (including AI), and the measurable results you achieved.

• Showcase Breadth: Ensure your portfolio includes diverse examples relevant to the job description: social media, landing pages, presentations, brand identity, and any physical product design.

• Demonstrate Scalability: Include examples of design systems, style guides, or process improvements that demonstrate your ability to create scalable and efficient design solutions.

• Quantify Achievements: Whenever possible, use metrics to illustrate the impact of your design work (e.g., "Increased engagement by X%", "Reduced production time by Y%").

• Explain AI Integration: Clearly articulate how you used AI tools (Midjourney, Runway, Kling) in your workflow and the benefits they brought to the project.

Challenge Preparation:

• Understand the Business Context: Research Universe Group's market, products, and target audience to tailor your approach to any design challenge.

• Focus on Efficiency: Be prepared to demonstrate how you can deliver high-quality results quickly and efficiently, potentially leveraging AI tools.

• Articulate Your Strategy: Clearly explain your design decisions and strategic rationale, linking them back to business objectives and brand consistency.

• Practice Presentation: Be ready to present your work and thought process concisely and professionally, anticipating questions about your methodology and impact.

📝 Enhancement Note: This section provides actionable advice tailored to a design role with operational expectations, focusing on demonstrating process, impact, and strategic thinking within the portfolio and interview.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is fundamental for graphic and brand design tasks.

• AI Design Tools: Experience with Midjourney, Runway, Kling, or similar generative AI platforms is a key requirement for innovative visual creation and workflow acceleration.

• Framer (or similar): Familiarity with landing page builders like Framer is beneficial for rapid prototyping and design implementation for web assets.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how design assets are used within CRM systems (for sales enablement) or marketing automation platforms (for campaign execution) can be beneficial for context.

📝 Enhancement Note: The tools section highlights the specific software and technologies mentioned or implied in the job description, with a strong emphasis on AI tools and their operational application in design.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A core value is ensuring design directly contributes to business results and GTM success, not just aesthetic appeal.

• Process-Oriented: Emphasis on developing and refining design systems and workflows for efficiency, scalability, and consistency.

• Innovative: Encouragement to explore and utilize new technologies, particularly AI, to push creative boundaries and optimize output.

• Collaborative: A strong focus on teamwork and effective communication across departments to achieve shared goals.

• Growth Mindset: A culture that prioritizes continuous learning, skill development, and career progression for all team members.

Collaboration Style:

• Cross-functional Integration: Design is expected to work seamlessly with Marketing, Sales, and Product teams, requiring proactive communication and a partnership approach.

• Feedback-Rich Environment: An open culture where constructive feedback is welcomed and used to refine designs and processes.

• Knowledge Sharing: Encouragement to share best practices, learnings from AI tool usage, and insights from design projects to benefit the broader team.

📝 Enhancement Note: This section synthesizes the implied values and collaboration dynamics from the job description, framing them through an operations lens, emphasizing efficiency, impact, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Output: Meeting the demand for diverse design assets across multiple channels in a fast-growing company while maintaining quality and brand consistency.

• Integrating AI Effectively: Mastering the use of AI tools to enhance, not just replicate, creative work, and ensuring ethical and impactful application.

• Balancing Creativity with Business Needs: Translating marketing and sales objectives into compelling designs that also adhere to brand guidelines and strategic imperatives.

• Process Optimization: Continuously identifying and implementing improvements in design workflows to increase efficiency and reduce turnaround times.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI design technologies and their practical applications in brand building.

• Design Operations Expertise: Gain experience in managing design systems, optimizing creative workflows, and contributing to the operational efficiency of the design function.

• Strategic Brand Development: Play a key role in shaping the brand's visual narrative and its impact on business growth.

• Leadership & Mentorship: Opportunities to guide junior designers and contribute to the overall creative direction of the company.

📝 Enhancement Note: Identifying potential challenges and linking them to growth opportunities provides a realistic outlook for candidates and highlights areas where they can develop valuable operational and creative skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing or evolving a design system for a growing tech company like Universe Group?" (Focus on process, scalability, and stakeholder buy-in.)

• "Describe a time you used AI tools to significantly enhance a design project's outcome or efficiency. What was your process and the result?" (Highlight innovation, problem-solving, and impact.)

Company & Culture Questions:

• "Based on our 'all-inclusive' office and focus on well-being, what aspects of our work environment do you find most appealing, and how do you think it supports creative productivity?" (Show research and cultural alignment.)

• "How do you see the Senior Brand Designer role contributing to Universe Group's mission and growth?" (Connect your role to business impact.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, clearly stating the objective, your role, the process, the tools used (especially AI), and the quantifiable results.

• Tell a Story: For each project, walk the interviewer through your thought process, highlighting challenges overcome and strategic decisions made.

• Showcase Process: Be prepared to discuss your workflow, how you manage feedback, and how you implement improvements or use design systems.

• Quantify Everything Possible: Use data and metrics to back up claims about the effectiveness of your designs.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase not just their design talent but also their operational acumen, strategic thinking, and understanding of business impact, which are critical for this role.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Curate Your Portfolio: Tailor your portfolio to highlight projects demonstrating brand identity development, social media/marketing campaign design, presentation design, and experience with AI tools. Ensure case studies clearly articulate process, impact, and scalability.

• Optimize Your Resume: Emphasize your years of experience, specific skills in brand design and AI tools, and any experience in process improvement or design system development. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your experience with cross-functional collaboration, how design impacts business results, and your approach to working in a dynamic environment. Practice presenting your portfolio with a focus on process and outcomes.

• Research Universe Group: Understand their industry, brand, and values. Consider how your creative approach and operational mindset can contribute to their continued growth and success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.