Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Plum Benefits Private Limited

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing & Communications Design / Brand Strategy

Date Posted: March 31, 2026

Experience Level: 5-10 Years (Implied from Senior Title & 4-7 Years Requirement)

Remote Status: On-site

🚀 Role Summary

• Spearhead the evolution and maintenance of Plum's visual and brand design system across all product and marketing touchpoints.

• Develop compelling, visually-driven narratives to demystify complex topics such as health insurance, employee wellness, and workplace benefits.

• Collaborate closely with marketing, content, product, and design teams to craft delightful customer experiences.

• Drive brand-led design initiatives for the company website, landing pages, digital campaigns, reports, social content, collaterals, emails, and internal tools.

• Translate abstract concepts into strong creative directions and strategic visual stories.

• Set the visual tone for high-impact marketing campaigns, activations, and product launches.

• Utilize data, feedback, and insights to measure the effectiveness of design work and iterate for continuous improvement.

• Mentor and lead a team of communication designers, fostering their craft, confidence, and career growth.

• Establish scalable design output workflows, creative rituals, and systems to maintain high quality.

📝 Enhancement Note: The job title "Senior Brand Designer" combined with the responsibility of "mentoring and leading a small team" suggests a role that is not only hands-on in design execution but also carries leadership and strategic oversight. The implied experience level of 5-10 years aligns with this seniority, extending slightly beyond the stated 4-7 years to account for leadership expectations. The focus on "marketing function" reporting indicates a strong emphasis on the commercial and communication impact of design.

📈 Primary Responsibilities

• Brand System Development & Governance: Build, evolve, and rigorously maintain Plum's visual and brand design system, ensuring consistency and adherence across all product and marketing touchpoints, including digital platforms, print collateral, and internal tools.

• Visual Storytelling & Content Creation: Craft visually engaging narratives that simplify and humanize complex insurance and health benefits topics for diverse audiences, translating abstract ideas into compelling visual stories for marketing campaigns, reports, and social media content.

• Cross-Functional Collaboration & Integrated Design: Partner closely with marketing strategists, copywriters, product managers, and fellow designers to ensure a cohesive and delightful brand experience across all customer touchpoints, from website design to campaign collateral.

• Brand-Led Design Execution: Lead the end-to-end design process for key marketing assets including website interfaces, landing pages, digital advertising campaigns, comprehensive reports, social media graphics, email marketing visuals, and internal communication materials.

• Creative Direction & Campaign Strategy: Define and set the overarching visual tone and aesthetic for high-impact marketing campaigns, product launches, and brand activations, ensuring alignment with strategic marketing objectives and target audience engagement.

• Performance Measurement & Iteration: Implement mechanisms to measure the effectiveness of design initiatives using data analytics, user feedback, and market insights, enabling iterative improvements and optimization of design strategies.

• Team Leadership & Mentorship: Guide and mentor a small team of communication designers, providing constructive feedback, fostering professional development, and supporting their growth in design craft, confidence, and career progression.

• Process Optimization & Scalability: Develop and implement efficient workflows, creative rituals, and systematic processes that enable scalable design output while consistently upholding and elevating the quality and integrity of Plum's brand identity.

📝 Enhancement Note: Responsibilities are expanded to provide greater detail on the scope and impact of each task, emphasizing strategic contributions and leadership aspects inherent in a "Senior" role. Keywords like "governance," "integrated design," "creative direction," and "process optimization" are integrated to reflect typical operations and GTM expectations for senior design roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a senior-level design role. Equivalent practical experience will also be considered.

Experience: 4-7 years of professional experience in communication design, visual design, or brand design, with a preference for candidates who have worked in fast-paced environments such as startups, digital agencies, or with product-first brands. Experience in mentoring design teams is highly desirable.

Required Skills:

• Visual Design Expertise: Deep understanding and application of graphic design principles, typography, color theory, composition, and layout.

• Brand Design & Strategy: Proven ability to build, evolve, and maintain strong visual brand identities and design systems.

• Visual Storytelling: Skill in translating complex ideas into clear, compelling visual narratives across various media.

• Cross-Medium Design Proficiency: Experience designing for a wide range of formats including web interfaces, mobile applications, social media content, digital campaigns, print collateral, and video graphics.

• Concept to Execution: Ability to take design concepts from initial brief through to high-quality final execution rapidly.

• Creative Direction: Demonstrated ability to define and lead the visual direction for campaigns and projects.

• Collaboration & Communication: Strong interpersonal skills to effectively collaborate with cross-functional teams, articulate design decisions, and inspire stakeholders.

• Design Software Proficiency: Mastery of industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar tools.

• Fast-Paced Environment Acumen: Comfort and proven success working in dynamic, early-stage startup environments with a high degree of ownership.

Preferred Skills:

• Motion Design: Experience with motion graphics and animation for digital content.

• UI/UX Design Principles: Understanding of user interface and user experience design principles to ensure design effectiveness on digital platforms.

• Data-Driven Design: Ability to interpret and leverage data analytics and user feedback to inform design decisions and measure impact.

• Team Leadership & Mentorship: Experience in leading, mentoring, and developing junior designers.

• Marketing Campaign Design: Specific experience in designing for integrated marketing campaigns across digital and offline channels.

• Video Editing/Production: Basic skills in video editing or production for social media or marketing content.

📝 Enhancement Note: The "Requirements" section has been detailed to include specific software proficiencies and to elaborate on the "fast-paced environment" expectation, linking it to startup culture and high ownership. Preferred skills are added to provide a more comprehensive view of an ideal candidate profile for a senior role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: A robust portfolio showcasing a minimum of 3-5 detailed case studies that demonstrate a strong range of brand, communication, campaign, or product design work. Each case study should articulate the project's objective, your role, the design process, creative challenges, and the final outcome.

• Brand System Examples: Evidence of experience in building or significantly contributing to a visual brand design system, including examples of style guides, component libraries, or brand asset management.

• Cross-Medium Execution: Demonstrations of design application across various mediums, including web, mobile, social media, digital advertising, print collateral, and potentially video or motion graphics.

• Problem/Solution Articulation: Clear articulation of how design solutions address specific business or marketing challenges, showcasing strategic thinking beyond just aesthetic execution.

• Visual Storytelling in Practice: Examples that specifically highlight the ability to translate complex information into easily digestible and engaging visual narratives.

Process Documentation:

• Design Process Flow: Illustrate your typical design process from brief intake, research, ideation, concept development, iteration, stakeholder feedback integration, to final asset delivery.

• Collaboration Workflows: Showcase how you collaborate with non-design stakeholders (e.g., marketing, product) and other designers, including methods for feedback assimilation and decision-making.

• System Implementation & Maintenance: Describe your approach to implementing and maintaining design systems, including documentation, version control, and ensuring adoption.

• Performance Measurement Framework: Outline how you measure the effectiveness of your design work, including metrics used, tools employed, and how insights are fed back into the design process.

📝 Enhancement Note: This section is critical for a design role and has been tailored to emphasize the iterative and data-informed nature of modern design, aligning with a "senior" role's strategic responsibilities. The emphasis on "process documentation" within the portfolio is crucial for demonstrating a structured and scalable approach.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer with 4-7 years of experience in Bengaluru, India, the estimated annual salary range can be between ₹12,00,000 to ₹20,00,000 (approximately $14,400 to $24,000 USD, subject to current exchange rates). This range accounts for the seniority of the role, the specific skills required, and the competitive market for design talent in a major tech hub like Bengaluru.

Benefits:

• Comprehensive Health Insurance: As a company focused on employee benefits, Plum likely offers robust health insurance coverage for employees and their dependents, potentially including dental and vision.

• Stock Options/Equity: In a growth-stage startup backed by prominent investors, stock options or equity participation are common benefits, offering long-term financial upside.

• Paid Time Off: Generous paid time off (PTO) including vacation days, sick leave, and public holidays, supporting work-life balance.

• Professional Development Budget: An allocated budget for professional development, including courses, workshops, conferences (e.g., design conferences, marketing strategy events), and certifications to support skill enhancement.

• Flexible Work Arrangements: While the role is on-site, there might be flexibility in working hours or occasional remote work options for specific needs, fostering a supportive work environment.

• Team Events & Socials: Opportunities for team building and social activities to foster a strong company culture and camaraderie.

• Performance Bonuses: Potential for performance-based bonuses linked to individual and company achievements.

Working Hours: The standard working hours are likely to be 40 hours per week, typically from Monday to Friday, aligning with the 9:00 AM to 6:00 PM IST schedule common in India. However, given the fast-paced startup environment and the creative nature of the role, some flexibility may be expected to meet project deadlines and campaign launch requirements.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for senior design roles in Bengaluru, India. Benefits are inferred from the company's industry (employee benefits platform) and typical startup offerings, with a focus on aspects relevant to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Insurance & Employee Benefits Platform (FinTech/InsurTech). Plum operates within the rapidly evolving Indian healthcare and corporate benefits landscape, aiming to modernize employee insurance solutions.

Company Size: Plum Benefits Private Limited is a growth-stage startup. While exact numbers aren't provided, being backed by major investors like Tiger Global and Peak XV Partners suggests a company that has scaled beyond its initial startup phase and is likely in the range of 100-500 employees, with plans for significant expansion. This size offers a dynamic environment with opportunities for impact and growth.

Founded: Founded in 2019, Plum is a relatively young company but has achieved significant traction and funding rounds, indicating rapid growth and a forward-thinking approach. This history suggests a culture that values innovation, agility, and a proactive approach to market challenges.

Team Structure:

• Reporting: This role reports to the marketing function, signifying a strong alignment between design and marketing strategy. The Senior Brand Designer will likely work closely with the Head of Marketing, Marketing Managers, and Content Leads.

• Design Team: The role involves leading a "small team of communication designers," suggesting an emerging or growing internal design department. This team will likely be part of or closely integrated with the broader marketing department.

• Cross-Functional Collaboration: Expect close collaboration with Product Managers to ensure brand consistency across the platform, Sales teams for collateral needs, and potentially other departments for internal communications and employer branding initiatives.

Methodology:

• Data-Driven Marketing & Design: The company emphasizes measuring the effectiveness of its work and iterating based on data, feedback, and insights. This suggests a culture that values analytical approaches to creative output.

• Agile & Iterative Processes: In a startup environment, design and marketing processes are likely agile