Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Loft Orbital Solutions

Location: Golden, Colorado, United States

Job Type: Full time

Category: Creative & Design / Marketing Operations

Date Posted: March 24, 2026

Experience Level: 10+ years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the evolution and execution of Loft Orbital's brand system across a diverse range of touchpoints, ensuring visual consistency and impact.

• Lead comprehensive creative projects from initial concept development through final delivery, demonstrating strong ownership and project management capabilities.

• Collaborate closely with the Creative Director and cross-functional teams to translate business objectives into compelling design solutions.

• Contribute to the expansion of motion and video capabilities within the Creative Studio, supporting strategic team growth.

📝 Enhancement Note: While the initial job title is "Senior Brand Designer," the inclusion of responsibilities like "motion and video work" and the emphasis on supporting "an important capability within the team" suggests this role requires a T-shaped designer profile. This means possessing deep expertise in brand design while also having or developing proficiency in adjacent creative areas. The role is positioned as a high-level Individual Contributor (IC) within a small, growing team.

📈 Primary Responsibilities

• Design and maintain brand assets, ensuring adherence to and evolution of the established brand system across digital platforms (web, social media, presentations) and physical formats (print collateral, events, merchandise).

• Lead the end-to-end creative process for assigned projects, from brief interpretation and concept generation to final asset delivery, managing timelines, feedback loops, and stakeholder expectations.

• Partner proactively with internal teams (e.g., marketing, product, engineering) to understand project requirements, provide creative direction, and ensure design solutions align with strategic business goals.

• Develop and produce high-quality motion graphics and video assets to support marketing campaigns and brand storytelling initiatives, contributing to the team's expanding capabilities.

• Manage relationships with external vendors and partners (e.g., printers, animators, agencies) to ensure successful execution of creative projects within scope, budget, and quality standards.

📝 Enhancement Note: The description emphasizes "owning projects end-to-end," "managing stakeholders," and "designing across multiple mediums," indicating a need for a candidate who can operate autonomously and strategically. The focus on "brand system" and "visual identity" points to a need for strong foundational design principles and a systems-thinking approach.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Brand Designer role.

Experience: 10+ years of experience in brand, visual, or marketing design, with a preference for agency and in-house experience. Demonstrable experience across both digital and physical design mediums is essential.

Required Skills:

• Proven expertise in developing and evolving comprehensive brand systems, with a strong portfolio showcasing this capability.

• Proficiency in producing high-quality motion graphics and/or video assets, evidenced in the portfolio.

• Exceptional typography, layout, and visual communication skills, with a keen eye for detail and aesthetic quality.

• Advanced proficiency in Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign, After Effects) and Figma.

• Demonstrated ability to manage multiple projects concurrently from concept to completion, taking full ownership.

• Excellent communication, interpersonal, and stakeholder management skills, with the ability to navigate ambiguity and build consensus.

• Experience in managing external vendors and partners to ensure successful project delivery.

Preferred Skills:

• Experience with Canva, AI-powered design tools, and other emerging creative technologies.

• Video scriptwriting and social media content development.

• Product marketing or technical storytelling experience.

• 3D rendering or modeling capabilities.

• Photography or art direction experience for shoots.

• Wayfinding, signage, or environmental design expertise.

• Experience managing the production of swag, branded merchandise, or event logistics and budgeting.

• Software, website, or UX/UI design experience.

📝 Enhancement Note: The "Must Haves" clearly outline the core technical and soft skills required. The "Nice to Haves" section highlights a desire for "T-shaped" designers, meaning individuals with a deep core skill (brand design) and complementary secondary skills that can support a wider range of team needs. This indicates a strategic approach to team building, aiming for versatility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 10 years of experience in brand, visual, or marketing design, with a clear emphasis on brand system development and evolution.

• Demonstrated ability to deliver high-quality design across multiple mediums, including specific examples of digital assets (web, social, presentations), print collateral, and importantly, motion graphics and/or video work.

• Case studies that illustrate the candidate's process for translating project briefs into effective design solutions, including how feedback was incorporated and how objectives were met.

Process Documentation:

• Candidates should be prepared to discuss their approach to conceptualizing and executing brand identity elements, including the process for developing brand guidelines or evolving existing ones.

• The portfolio should reflect a systematic approach to project management, demonstrating how timelines were managed, stakeholders were engaged, and feedback was integrated throughout the creative lifecycle.

• Evidence of experience working with and managing external vendors (e.g., printers, production houses) should be clearly articulated, including how quality was ensured and projects were kept on track.

📝 Enhancement Note: The emphasis on a "strong portfolio showing brand systems plus motion and/or video work" is critical. Candidates should curate their portfolios to prominently feature these specific areas. Beyond just showcasing final assets, demonstrating the process behind brand system development and project ownership will be key.

💵 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year.

Explanation of Range: This range is intentionally wide to accommodate individuals with varying levels of experience and unique skill sets that align with the company's needs. The final salary will be determined based on education, experience, knowledge, skills, and abilities.

Benefits:

• Comprehensive Health Coverage: 100% company-paid medical, dental, and vision insurance options for employees and dependents.

• Financial Wellness: Flexible Spending (FSA) and Health Savings (HSA) Accounts, with an employer contribution to the HSA.

• Income Protection: 100% employer-paid Life, AD&D, Short-Term, and Long-Term Disability insurance.

• Work-Life Balance: Flexible Time Off policy for vacation and sick leave, complemented by 12 paid holidays.

• Long-Term Incentives: 401(k) plan and equity options for long-term financial growth.

• On-site Perks: Daily catered lunches and snacks provided in the office.

• Family Support: Fully paid parental leave (14 weeks for birthing parent, 10 weeks for non-birthing parent) and Carrot Fertility benefits offering comprehensive fertility and family-forming healthcare with financial support.

• Company Engagement: Off-sites and numerous social events and celebrations to foster team connection.

• Relocation Support: Relocation assistance is provided when applicable.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The hybrid work arrangement suggests flexibility in scheduling, but candidates should be prepared for project-driven demands.

📝 Enhancement Note: The salary range is explicitly stated. The benefits package is extensive, with a strong emphasis on health, financial well-being, and family support, which are attractive to experienced professionals. The mention of "equity options" is a significant benefit for a senior role in a growing company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aerospace & Defense / Space Technology. Loft Orbital is at the forefront of providing space infrastructure as a service, enabling faster and more reliable satellite missions for various sectors including Earth observation, IoT connectivity, and national security.

Company Size: Loft Orbital is a growing company, with a presence in multiple international locations (San Francisco, CA; Golden, CO; Toulouse, France). The "Creative Studio team" is described as small, currently consisting of two members, with this role being the third. This indicates an environment where individual contributions have a significant impact.

Founded: 2017. This suggests a company that has established its core technology and is now in a significant growth and scaling phase, offering opportunities for individuals to shape its future.

Team Structure:

• The Creative Studio team is small and collaborative, with this role being the third member. This implies a flat hierarchy within the immediate team, fostering direct collaboration.

• The Senior Brand Designer will report to the Creative Director and partner closely with this individual.

Methodology:

• The company emphasizes "Space Made Simple" and enabling customers to "focus on their mission objectives," suggesting a culture that values efficiency, reliability, and customer-centricity.

• The Creative Studio aims to craft a "consistent, compelling visual identity" with a brand personality described as "bold, smart, vibrant, and positive."

• Processes likely involve agile methodologies, rapid iteration, and a focus on data-driven decision-making, particularly in marketing and brand strategy.

Company Website: https://www.loftorbital.com/

📝 Enhancement Note: The company is in a high-growth phase within a cutting-edge industry. The small size of the Creative Studio team means this role offers significant autonomy and the opportunity to shape processes and brand direction. Candidates should be comfortable with ambiguity and a fast-paced, iterative environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor (IC) role, indicating a position of significant responsibility and expertise. The role is expected to "own projects end-to-end" and "manage stakeholders," requiring a high degree of autonomy and strategic thinking.

Reporting Structure: The Senior Brand Designer will report directly to the Creative Director and work closely with this individual. This provides a clear reporting line and mentorship opportunity within the creative function.

Operations Impact: The role's impact is defined by its contribution to Loft Orbital's brand perception, marketing effectiveness, and overall company narrative. By shaping the visual identity and ensuring consistent brand representation across all touchpoints, the designer directly influences how Loft Orbital is perceived by customers, partners, and the broader market, thereby supporting GTM strategies and business growth.

Growth Opportunities:

• Skill Expansion: The role encourages developing "T-shaped" skills, offering opportunities to grow expertise in motion graphics, video production, UX/UI design, and other preferred areas, leading to broader creative capabilities.

• Leadership Potential: As a senior member of a small team, there is potential for future leadership growth within the Creative Studio as the team and company scale. This could involve mentoring junior designers or taking on more strategic creative direction responsibilities.

• Industry Exposure: Working in the rapidly evolving space industry provides exposure to cutting-edge technology and unique branding challenges, fostering continuous learning and professional development.

📝 Enhancement Note: This role is ideal for an experienced designer looking for significant ownership and the chance to shape a brand in a high-growth, innovative industry. The "T-shaped" aspect highlights a clear path for skill diversification and professional development within the company.

🌐 Work Environment

Office Type: The role is based in Golden, CO, and is described as a Hybrid position. This suggests a blend of in-office work for collaboration and on-site activities, and remote work flexibility. The company offers catered lunches and snacks in the office, indicating a focus on creating a positive and engaging on-site experience.

Office Location(s): Golden, Colorado, is the primary location for this role. Loft Orbital also has offices in San Francisco, CA, and Toulouse, France, suggesting opportunities for international collaboration and occasional travel.

Workspace Context:

• The Creative Studio team encourages "open communication across timezones," implying a collaborative and communicative work environment.

• The presence of catered lunches and social events suggests a culture that values team cohesion and employee well-being.

• The hybrid nature of the role means employees will have access to both in-office resources and the flexibility of remote work.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected. While hybrid, the role requires adaptability to support various projects and potentially global stakeholders, which may necessitate occasional flexibility in working hours.

📝 Enhancement Note: The hybrid model offers a balance between in-office collaboration and remote flexibility. The company actively fosters a positive on-site environment with amenities like catered lunches, suggesting a strong emphasis on employee experience and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess qualifications against the "Must Haves."

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects that demonstrate brand system development, motion/video work, project ownership, and stakeholder management.

• Skills Assessment: This may include a design exercise or a practical challenge to evaluate design skills, problem-solving abilities, and proficiency with required tools (Adobe Creative Cloud, Figma).

• Cross-functional Interviews: Interviews with the Creative Director, potentially other members of the Creative Studio, and key stakeholders from other departments to assess cultural fit, communication style, and collaborative capabilities.

• Final Round: May involve discussions on strategic brand thinking, long-term vision for the brand, and alignment with Loft Orbital's mission and values.

Portfolio Review Tips:

• Curate Strategically: Focus on projects that directly address the "Must Have" requirements: strong brand systems, motion/video work, and end-to-end project ownership.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the measurable impact or outcome.

• Highlight Process: Showcase your thinking and problem-solving approach, not just the final visuals. Explain why you made certain design decisions.

• Demonstrate Versatility: Include examples that span digital, print, and motion/video to show your range.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., engagement rates, brand recall, conversion improvements).

Challenge Preparation:

• Be prepared to discuss how you would approach evolving Loft Orbital's brand system based on your understanding of the company and its mission.

• Anticipate questions about managing competing priorities, handling difficult feedback, and collaborating with non-design stakeholders.

• Practice articulating your design process and rationale clearly and concisely, as if presenting to a diverse audience.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should meticulously curate their submissions to highlight relevant experience and be prepared to articulate their process and impact in detail during interviews. The emphasis on "ownership" and "stakeholder management" suggests behavioral questions will be a key component of the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential for comprehensive graphic design, illustration, photo editing, and motion graphics. Proficiency in Photoshop, Illustrator, InDesign, and After Effects is expected.

• Figma: Required for collaborative design, prototyping, and managing design systems, particularly for digital touchpoints like web and presentation assets.

• Canva: Mentioned as an openness, suggesting it may be used for simpler or rapid asset creation, particularly by non-designers or for specific marketing needs.

• AI Design Tools: Openness to using AI tools indicates an interest in leveraging emerging technologies for creative workflows, efficiency, and concept generation.

Analytics & Reporting: While not explicitly listed, a Senior Brand Designer often benefits from understanding analytics related to marketing campaigns and website performance to inform design decisions and measure impact. Familiarity with tools that provide insights into user engagement and campaign effectiveness would be advantageous.

CRM & Automation: Not directly relevant to the core design function, but an understanding of how brand assets are used within marketing automation platforms or CRM systems for campaign execution could be beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Figma highlights the core technical requirements. The openness to Canva and AI tools signals a forward-thinking approach and a desire for candidates who are adaptable and embrace new technologies to enhance creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Bold, Smart, Vibrant, and Positive: These are the core brand personality traits that the Creative Studio aims to embody and translate visually. This suggests a culture that values innovation, intelligence, energy, and optimism.

• Simplicity: Aligned with "Loft: Space Made Simple," the team likely values clarity, efficiency, and straightforward communication in design and process.

• Ownership and Proactivity: The role emphasizes designers who "take ownership" and "help move work forward," reflecting a culture that values initiative, accountability, and a proactive approach to problem-solving.

• Collaboration and Adaptability: Working in a small, fast-paced team with cross-functional partners requires strong collaboration skills, flexibility, and the ability to adapt to changing priorities and feedback.

Collaboration Style:

• Open Communication: The team supports each other through "open communication across timezones," indicating a transparent and communicative work environment.

• Partnership: The Senior Brand Designer is expected to act as a "trusted partner to cross-functional teams," implying a collaborative approach where design is integrated early and often into broader business initiatives.

• Feedback-Oriented: The role involves "guiding timelines, stakeholders, and feedback," suggesting a culture where constructive feedback is welcomed and used to refine creative output.

📝 Enhancement Note: The company's brand personality traits (bold, smart, vibrant, positive) are key indicators of the desired culture. Candidates should demonstrate how their work and personal values align with these characteristics, emphasizing collaboration, proactive problem-solving, and a commitment to excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Effectively evolving and maintaining a cohesive brand system while supporting a wide array of projects from marketing campaigns to internal presentations and specialized initiatives.

• Navigating Ambiguity and Rapid Growth: Working within a fast-paced, scaling company means dealing with evolving priorities and potentially undefined processes, requiring adaptability and proactive problem-solving.

• Managing Cross-Timezone Collaboration: Ensuring seamless communication and project execution with team members and stakeholders located in different time zones.

• Expanding Capabilities: Taking on and developing new skills in motion graphics and video production while maintaining core brand design responsibilities.

Learning & Development Opportunities:

• Skill Diversification: Opportunities to deepen expertise in motion graphics, video, UX/UI, and other "T-shaped" skill areas as outlined in the "Nice to Haves."

• Strategic Brand Influence: As a senior member of a small team, the role offers the chance to significantly influence the direction and visual identity of a growing brand in the exciting space industry.

• Mentorship and Growth: Direct collaboration with the Creative Director provides opportunities for mentorship and professional development.

• Industry Exposure: Working in the aerospace and space technology sector provides unique learning experiences and exposure to cutting-edge innovation.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing company in an innovative sector. The growth opportunities are significant, particularly for a designer looking to broaden their skillset and make a substantial impact on a company's brand.

💡 Interview Preparation

Strategy Questions:

• Brand System Evolution: "How would you approach evolving Loft Orbital's brand system to maintain its 'bold, smart, vibrant, and positive' personality while supporting new initiatives like on-orbit AI or national security missions?" Prepare to discuss your process for auditing existing systems, identifying gaps, and proposing strategic enhancements.

• Project Ownership & Stakeholder Management: "Describe a time you led a complex design project from concept to delivery, managing multiple stakeholders with differing opinions. How did you ensure alignment and a successful outcome?" Be ready to detail your approach to communication, feedback integration, and decision-making.

• Problem-Solving & Efficiency: "Imagine you have a tight deadline for a critical marketing campaign that requires both static brand assets and a short motion graphic. How would you prioritize and manage this workload, potentially leveraging AI tools?" Focus on your workflow, prioritization skills, and ability to find efficient solutions.

Company & Culture Questions:

• "What excites you most about Loft Orbital's mission and the space industry?" Research the company's recent news, mission, and values.

• "How do you approach collaboration within a small, growing creative team and with cross-functional partners across different time zones?" Prepare examples of your collaborative style and how you foster effective communication.

Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of your experience and philosophy, then dive into 2-3 key projects that best showcase your brand system, motion/video, and project ownership skills.

• Focus on Process: For each project, explain the "why" behind your design decisions, the challenges you overcame, and the impact of your work. Use visuals to support your narrative.

• Highlight Collaboration: Discuss how you worked with stakeholders and managed feedback.

• Tailor to Loft Orbital: Briefly explain how your skills and experience align with the specific needs and culture of Loft Orbital.

• Be ready for Q&A: Anticipate questions about your technical skills, creative process, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design expertise but also strategic thinking, project management capabilities, and strong communication skills. The emphasis on "ownership" and "stakeholder management" means behavioral questions will be critical, and candidates should prepare specific examples from their portfolio.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Curate your portfolio to prominently feature brand system development, motion graphics/video work, and examples of end-to-end project ownership. Ensure it clearly demonstrates your 10+ years of experience and technical proficiency in Adobe Creative Cloud and Figma.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "brand systems," "motion graphics," "stakeholder management," "project ownership," and "cross-functional collaboration." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, case studies, and problem-solving approaches. Be ready to discuss how your skills align with Loft Orbital's brand personality and mission. Prepare specific examples for behavioral questions related to collaboration and project leadership.

• Company Research: Thoroughly research Loft Orbital's mission, values, recent projects, and brand identity. Understand their position in the space industry and prepare thoughtful questions to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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