Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Life360

Location: Remote (USA & Canada)

Job Type: Full-Time

Category: Brand Design / Creative

Date Posted: March 30, 2026

Experience Level: 6+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the evolution and expression of the Life360 brand system across a diverse range of touchpoints, including digital product surfaces, marketing collateral, advertising campaigns, retail environments, and packaging.

• Leverage strong design thinking and a systems-oriented approach to build and maintain visual foundations, design kits, and scalable brand patterns that ensure consistency and quality.

• Take ownership of creative projects from initial concept development through to final execution, demonstrating accountability and the ability to navigate ambiguity.

• Contribute to high-visibility initiatives, including product launches and distinct campaigns, pushing the boundaries of brand expression while maintaining a clear, intentional point of view.

📝 Enhancement Note: This role is positioned as a highly independent individual contributor within the Creative Team, reporting directly to the Design Director, focusing on hands-on design work and strategic brand system evolution for a growing, remote-first company. The emphasis is on driving creative output that defines the brand's future.

📈 Primary Responsibilities

• Elevate Brand Standards: Set and maintain an exceptionally high creative bar, bringing strong taste, clarity, and strategic design thinking to enhance the overall quality and consistency of the Life360 brand.

• Brand System Development: Build, evolve, and strengthen Life360’s visual foundations, design kits, and reusable patterns to ensure the brand scales effectively and cohesively across product, marketing, hardware, retail, and emerging channels.

• End-to-End Project Ownership: Lead significant creative projects from conceptualization to final delivery, demonstrating confidence, accountability, and the ability to manage projects with minimal oversight.

• Multi-Channel Design Execution: Create thoughtful, high-quality brand assets and experiences for a wide array of mediums, including digital interfaces, social media content, paid media advertisements, product launches, packaging design, retail spaces, and physical environments.

• Strategic Brand Expression: Balance the need for brand consistency with the desire for creative expression, using established design systems as a foundation for innovation rather than a limitation.

• Proactive Creative Thinking: Challenge existing assumptions and briefs, actively seeking out sharper, more intentional, and impactful ways to communicate the brand's message and value proposition.

• Cross-Functional Collaboration: Foster deep working relationships with designers, copywriters, marketers, product managers, and other cross-functional stakeholders to translate strategic objectives into compelling creative solutions.

• Articulate Design Rationale: Present creative work with conviction, clearly explaining design decisions, advocating for strong creative direction, and effectively incorporating feedback while preserving the core point of view.

• Team Contribution: Actively participate in design critiques and working sessions, providing constructive feedback to elevate the work of the team and contribute to process improvements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand system building and hands-on execution across diverse mediums, emphasizing independent ownership and a high degree of creative influence. The role requires not only strong design skills but also strategic thinking and effective communication to drive brand evolution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and brand strategy is expected, often acquired through formal education or equivalent professional experience.

Experience:

• Minimum of 6+ years of progressive experience in brand design.

Required Skills:

• Brand System Expertise: Proven ability to build, evolve, and maintain scalable brand systems, including visual foundations, design kits, and reusable patterns.

• Design Thinking: Demonstrated capacity for strategic thinking, problem-solving, and conceptual ideation, evidenced by a strong portfolio.

• Cross-Medium Design Proficiency: Experience creating high-quality brand work across various channels such as digital, social media, paid media, packaging, and retail.

• Mastery of Design Software: Advanced proficiency in Figma and the Adobe Creative Suite (including Photoshop and Illustrator).

• Visual Acumen: Strong sense of taste and expertise in typography, layout, color theory, composition, and visual storytelling.

• Independent Work Ethic: Ability to own projects from start to finish with minimal supervision, demonstrating accountability and initiative.

• Collaborative Spirit: Proven ability to partner effectively with creative leadership, cross-functional teams, and stakeholders.

• Presentation & Communication: Excellent written and verbal communication skills, with the ability to clearly articulate design decisions and defend creative rationale.

Preferred Skills:

• Motion Graphics: Familiarity or proficiency with After Effects for creating dynamic brand assets.

• Product & Marketing Intersection: Deep understanding of how brand, product, and marketing strategies intersect and influence each other.

• Entrepreneurial Mindset: A proactive, team-oriented approach with a drive for continuous improvement and innovation.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, strategic brand thinking, and interpersonal capabilities. The portfolio requirement is critical, focusing on demonstrating design thinking and systems-based work rather than just aesthetic output. Experience across multiple design disciplines (digital, print, physical) is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Systems-Based Design: Showcase examples of building or significantly contributing to brand systems, including design kits, style guides, and reusable components that ensure brand consistency at scale.

• Conceptual Strength: Highlight projects that demonstrate robust design thinking, problem-solving capabilities, and a clear strategic rationale behind creative decisions, not just polished visuals.

• End-to-End Project Ownership: Include case studies detailing your involvement from initial concept and strategy through to final execution and implementation across various channels.

• Impact & Reach: Present work that has been implemented across multiple platforms (digital, marketing, product, retail, packaging) and ideally, demonstrate the impact or effectiveness of your design solutions.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've approached designing and refining creative workflows to improve efficiency and output quality within a brand design context.

• System Implementation: Detail your role in implementing brand systems, design kits, or new brand patterns, including how you ensured adoption and adherence across teams.

• Measurement & Performance: Where possible, illustrate how you've measured the effectiveness of your brand design work, whether through user feedback, campaign performance, or brand perception metrics.

📝 Enhancement Note: The portfolio is expected to be a critical component of the evaluation, serving as proof of a candidate's ability to think systematically, execute thoughtfully, and manage complex brand design projects. Emphasis should be placed on demonstrating a process that leads to both strong craft and scalable brand expression.

💵 Compensation & Benefits

Salary Range:

• USA: $91,000 - $130,000 USD per year.

• Canada: $105,000 - $123,000 CAD per year.

Note: The final salary offered will depend on factors such as geographic location, job-related knowledge, skills, and experience, ensuring a fair assessment of individual contributions.

Benefits:

• Comprehensive Health Coverage: 100% employer-paid Medical, Dental, and Vision insurance plans for employees.

• Retirement Savings: 401(k) plan with a company matching program to support long-term financial planning.

• Mental & Emotional Well-being: Access to a Mental Wellness Program and an Employee Assistance Program (EAP) for comprehensive support.

• Generous Time Off: Flexible Paid Time Off (PTO) policy, complemented by 13 company-wide paid holidays/days off throughout the year.

• Extended Breaks: Enjoy week-long synchronized company shutdowns during both winter and summer periods.

• Professional Development: Opportunities through dedicated Learning & Development programs to foster skill enhancement.

• Remote Work Support: Reimbursement for equipment, tools, and other necessary support to ensure a productive remote work environment.

• Exclusive Perks: A complimentary Life360 Platinum Membership for your chosen circle and free Tile Products.

Working Hours: Expected to be approximately 40 hours per week, with flexibility inherent in a remote-first environment, allowing for effective management of design processes and creative output.

📝 Enhancement Note: The salary ranges are provided for both the US and Canada, reflecting regional market differences. The compensation package is comprehensive, emphasizing health and well-being, financial security, and work-life balance, with specific benefits tailored to a remote-first workforce and Life360 product users.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Consumer Mobile Applications & Hardware (Tracking Devices)

Company Size: Over 500 employees (and growing). This size indicates a well-established company with structured processes but still retains agility and a sense of growth-stage opportunity, offering a dynamic environment for operations professionals.

Founded: Information not explicitly provided in the job description, but Life360 has established itself as a significant player in the family safety and connected living space.

Team Structure:

• Creative Team: The Senior Brand Designer will be part of the Creative Team, reporting to the Design Director. This suggests a focused group of creative professionals responsible for brand aesthetics and communication.

• Reporting Hierarchy: Operates as a highly independent individual contributor, reporting directly to the Design Director, implying a lean structure where individual ownership is valued.

• Cross-Functional Collaboration: The role requires deep collaboration with designers, copywriters, marketers, product teams, and other stakeholders, highlighting a matrixed, project-oriented approach to work.

Methodology:

• Data-Driven Brand Evolution: While not explicitly stated for this role, the company's mission and product focus suggest an underlying approach to leveraging user insights and data to inform brand decisions and product development.

• Systems Thinking: A core tenet of the role is building and evolving brand systems, emphasizing a structured, scalable, and repeatable approach to design.

• Agile Creative Process: The emphasis on owning work end-to-end, collaborating deeply, and iterating based on feedback suggests an agile methodology for creative project management.

Company Website: http://life360.com/

📝 Enhancement Note: Life360 operates in the consumer tech space with a strong mission around family connection. The company's remote-first approach and growing size suggest a culture that values autonomy, collaboration, and impact. The Creative Team is undergoing an evolution, making this a pivotal time to join and shape its future.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This level signifies a highly experienced professional expected to operate with significant autonomy, drive key initiatives, and contribute strategically. For a Senior Brand Designer, this means leading major design projects, shaping brand direction, and mentoring junior team members implicitly through example and collaboration.

Reporting Structure: Reports directly to the Design Director. This provides a clear line of communication and mentorship for strategic guidance, performance feedback, and career development discussions. The Design Director likely oversees broader creative strategy and team management.

Operations Impact: The Senior Brand Designer's impact is crucial in shaping how Life360 is perceived globally. By strengthening and expressing the brand system across all touchpoints, the role directly influences customer acquisition, brand loyalty, and market positioning. High-quality, consistent brand execution is essential for a company aiming to be a household name and a "must-have mobile-based membership."

Growth Opportunities:

• Leadership in Brand Systems: Potential to become a recognized expert and leader in brand system development and governance within Life360, potentially leading to a Brand System Lead or similar role.

• Cross-Disciplinary Skill Development: Opportunity to expand expertise into adjacent areas like product marketing design, hardware packaging, or even contributing to the strategic direction of brand campaigns.

• Mentorship & Influence: As a senior member, there's an opportunity to mentor junior designers, influence creative processes, and contribute to the overall culture and output quality of the creative team.

• Impact on Global Brand: The chance to shape the visual identity of a rapidly growing global brand with millions of users, offering significant career visibility and a portfolio of impactful work.

📝 Enhancement Note: This role offers a significant opportunity for growth within a dynamic, remote-first company. The emphasis on owning work end-to-end and shaping the brand's future provides a platform for senior designers to make a substantial impact and advance their careers by developing expertise in scalable brand systems and cross-functional creative leadership.

🌐 Work Environment

Office Type: Remote-First. Life360 operates as a remote-first company, meaning the primary work environment for all employees will be remote, regardless of any specified location in the job posting. This fosters flexibility and autonomy.

Office Location(s): While the job lists "Remote, USA" and "Remote, Canada," the remote-first policy means employees can work from virtually anywhere within these countries. This offers significant flexibility in choosing a work location.

Workspace Context:

• Autonomy & Flexibility: Employees are empowered to set up their ideal workspace from home, promoting a work-life balance tailored to individual needs.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and design collaboration is paramount. Expect extensive use of tools like Figma, Slack, Zoom, and project management software.

• Team Connection: Despite being remote, the company emphasizes collaboration and team building through virtual meetings, critiques, and potentially occasional in-person gatherings (though not specified, it's common for remote-first companies).

Work Schedule: The role is expected to involve approximately 40 hours per week. While core working hours may exist for collaboration, the remote setup typically allows for flexibility in scheduling work around personal commitments, provided deadlines and team availability are met. This is crucial for maintaining focus on detailed design work and iterative processes.

📝 Enhancement Note: The remote-first nature of Life360 is a key aspect of its work environment. It requires strong self-discipline, excellent digital communication skills, and comfort with asynchronous collaboration. The company provides support for setting up a productive home office, making it an attractive environment for experienced professionals seeking flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio to the Design Director and potentially other members of the creative team. This session will focus on design thinking, systems approach, and end-to-end project ownership. Be prepared to discuss specific case studies in detail.

• Skills-Based Assessment: Potential for a design challenge or take-home assignment (though not explicitly stated) to evaluate hands-on skills, problem-solving abilities, and approach to specific design tasks relevant to brand systems.

• Cross-Functional Interviews: Interviews with marketing, product, or other relevant stakeholders to assess collaboration skills, communication effectiveness, and understanding of how brand intersects with product and marketing.

• Final Interview: Likely with senior leadership or the Design Director to discuss cultural fit, strategic alignment, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate your experience in brand systems, end-to-end ownership, and cross-medium execution. Prioritize projects that align with Life360's brand and product ecosystem.

• Showcase Design Thinking: For each project, clearly articulate the problem you were solving, your strategic approach, your role, the process you followed, and the outcome. Focus on the "why" behind your design decisions.

• Highlight Systems Work: Dedicate specific sections or projects to showcasing your experience with building, evolving, or maintaining brand systems, design kits, and scalable patterns.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrate the success and impact of your design work.

• Be Prepared for Detail: Expect in-depth questions about your process, tools used (Figma, Adobe Suite), and how you handle feedback and collaboration.

Challenge Preparation:

• Understand Life360's Brand: Thoroughly research Life360's current brand identity, products, target audience, and competitive landscape. Consider how you would evolve or strengthen their visual system.

• Practice Articulation: Rehearse presenting your portfolio projects, focusing on clear, concise explanations of your process, rationale, and outcomes. Practice answering common interview questions related to design strategy, collaboration, and problem-solving.

• System Design Thinking: Be ready to discuss how you approach designing for consistency across diverse platforms and how you ensure a brand system remains adaptable and relevant.

📝 Enhancement Note: The interview process is expected to be thorough, with a heavy emphasis on portfolio review and demonstrating a systems-thinking approach to brand design. Candidates should prepare to articulate their strategic rationale and showcase their ability to execute high-quality work independently within a collaborative, remote environment.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems.

Mastery is expected for creating scalable UI elements, components, and artboards.

• Adobe Creative Suite: Proficiency required, particularly in:

  • Photoshop: For image editing, manipulation, and asset creation.
  • Illustrator: For vector graphics, logos, and complex illustrations.

• After Effects: A plus, indicating capability in motion graphics, animation, and dynamic brand asset creation for digital and marketing campaigns.

Collaboration & Communication Tools:

• Slack: Likely used for daily team communication, project updates, and quick discussions.

• Zoom/Video Conferencing: Crucial for remote meetings, presentations, and collaborative working sessions.

• Project Management Software (e.g., Asana, Jira, Trello): While not explicitly mentioned, commonly used in remote-first environments to track project progress, manage tasks, and coordinate with cross-functional teams.

Brand Systems & Asset Management:

• Digital Asset Management (DAM) Systems: Potentially used for organizing and distributing brand assets, though specific tools are not listed. Candidates should be familiar with the principles of organized asset libraries.

• Cloud Storage (e.g., Google Drive, Dropbox): Standard for sharing files and collaborating on design assets.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design tools, particularly Figma, for collaborative and scalable design work. Proficiency in Adobe Creative Suite is a given, with After Effects offering a competitive edge. Familiarity with standard remote collaboration and project management tools is also assumed.

👥 Team Culture & Values

Operations Values:

• Be a Good Person: Emphasizes integrity, trust, and ethical conduct within the team and in interactions with users. For designers, this translates to creating user experiences that are honest and respectful.

• Be Direct With Respect: Encourages open, honest, and constructive communication, even when discussing difficult topics. Designers should be prepared to give and receive direct feedback professionally.

• Members Before Metrics: Prioritizes building exceptional experiences for families above short-term performance indicators. This means design decisions should focus on user value, safety, and connection.

• High Intensity, High Impact: Reflects a driven, results-oriented culture where team members are dedicated to achieving significant outcomes. This implies a proactive, engaged, and focused approach to design work.

Collaboration Style:

• Remote-First Collaboration: Heavily reliant on digital tools and asynchronous communication, requiring clear documentation and proactive engagement.

• Cross-Functional Partnership: Works closely with marketing, product, and other departments, necessitating an understanding of diverse perspectives and strategic goals.

• Feedback-Oriented: Encourages active participation in critiques and working sessions, fostering a culture of continuous improvement and shared learning.

• Independent Ownership: While collaborative, the culture supports individual autonomy and accountability for project ownership and execution.

📝 Enhancement Note: Life360's core values are deeply ingrained in its mission and operational approach. For a Senior Brand Designer, these values translate into creating trustworthy, user-centric designs, communicating directly and respectfully, and working with high intensity to achieve impactful brand experiences that genuinely benefit families.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling a Evolving Brand: The primary challenge is to shape, strengthen, and express a brand system that is evolving from a single product to a connected ecosystem across diverse touchpoints, requiring adaptability and foresight.

• Balancing Consistency with Expression: Maintaining brand integrity and consistency while allowing for creative expression and adaptation across various campaigns, products, and channels can be complex.

• Remote Collaboration Dynamics: Effectively collaborating and driving creative vision within a remote-first environment, ensuring alignment and high-quality output without constant in-person interaction.

• Navigating Ambiguity: As an independent contributor, there will be instances of ambiguity in project briefs or strategic direction, requiring proactive problem-solving and initiative.

Learning & Development Opportunities:

• Brand System Leadership: Opportunity to deepen expertise in brand system architecture, governance, and scalability, potentially leading to specialized roles or advanced responsibilities.

• Cross-Disciplinary Exposure: Gain experience and insights into product design, marketing campaign strategy, hardware packaging, and retail design through hands-on project involvement.

• Industry Best Practices: Continuous learning through exposure to cutting-edge design trends, tools, and methodologies employed by a leading consumer tech company.

• Impactful Portfolio Building: The chance to create significant, globally recognized work that can dramatically enhance a designer's professional portfolio and career trajectory.

📝 Enhancement Note: The role presents challenges inherent to a growing, evolving brand in a remote setting, but these are balanced by significant opportunities for professional growth, skill development, and making a tangible impact on a globally recognized brand.

💡 Interview Preparation

Strategy Questions:

• Brand System Evolution: "Describe your process for building or evolving a brand system. How do you ensure it scales effectively across different platforms and applications, and how would you approach this for Life360's expanding ecosystem?"

• Design Thinking & Problem Solving: "Walk us through a project where you had to solve a complex brand communication problem. What was the challenge, your approach, and the outcome? How did you balance strategic goals with creative execution?"

• Cross-Functional Collaboration: "How do you collaborate with marketing, product, and other teams to ensure a cohesive brand experience? Describe a time you had to influence stakeholders or navigate differing opinions on creative direction."

Company & Culture Questions:

• Brand Vision: "Based on your research, what opportunities do you see for the Life360 brand? How would your design approach contribute to its mission of keeping people close?"

• Remote Work & Teamwork: "How do you maintain strong collaboration and high-impact work in a remote-first environment? What's your approach to giving and receiving feedback?"

• Values Alignment: "How do Life360's values (Be a Good Person, Be Direct With Respect, Members Before Metrics, High Intensity, High Impact) resonate with your own work philosophy and how would they influence your design decisions?"

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a clear story: Problem -> Your Role & Approach -> Process & Tools -> Solution -> Impact.

• Focus on Systems: Dedicate time to explaining your work on brand systems, design kits, and reusable components. Show how they were built and how they ensure consistency.

• Demonstrate Craft & Thinking: Balance showing polished final assets with explaining the strategic thinking and design decisions that led to them.

• Quantify Results: If possible, use data or user feedback to illustrate the effectiveness of your designs.

• Engage and Discuss: Be prepared for interactive discussion, questions about your process, and potential scenario-based questions related to the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand systems, strategic design thinking, and effective remote collaboration. Candidates should be ready to articulate their process, defend their creative decisions, and align their work philosophy with Life360's mission and values.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Life360 careers portal at https://job-boards.greenhouse.io/life360/jobs/8421570002.

• Portfolio Customization: Tailor your portfolio to highlight 4-6 of your most relevant projects, emphasizing brand system development, end-to-end ownership, and cross-medium execution. Ensure it clearly showcases your design thinking and strategic rationale.

• Resume Optimization: Update your resume to prominently feature keywords related to brand design, brand systems, Figma, Adobe Creative Suite, and experience with B2C environments. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration style. Prepare to present your portfolio with a compelling narrative and be ready to discuss how your work aligns with Life360's mission and values.

• Company Research: Thoroughly research Life360's products, brand, mission, and recent initiatives. Understand their target audience and the competitive landscape to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.