Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Flex

Location: Remote / USA

Job Type: Full-time

Category: Marketing / Creative / Design

Date Posted: March 24, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual narrative for an AI-native private bank serving business owners, translating brand strategy into compelling creative across all touchpoints.

• Develop and scale a distinct brand identity that differentiates Flex in a competitive financial technology landscape.

• Collaborate closely with Product, Sales, and Growth teams to conceptualize and execute high-impact marketing campaigns and projects.

• Leverage a blend of traditional design software and emerging AI tools to create innovative and high-performing creative assets.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, suggesting a need for a candidate with at least 3 years of experience who can not only execute but also contribute strategically to brand evolution and system development. The emphasis on "AI-native" and "AI Landscape" indicates a forward-thinking approach to design tools and processes.

📈 Primary Responsibilities

• Oversee the development and execution of brand identity across all Flex marketing channels, including OOH, digital advertising, web, product interfaces, email, social media, and event experiences.

• Design and produce visually engaging creative assets that align with Flex's brand guidelines and resonate with affluent business owners ($3M–$200M in revenue).

• Conceptualize and execute multi-dimensional, future-forward designs that establish a unique and recognizable Flex brand aesthetic.

• Collaborate with product teams to ensure brand consistency and aesthetic integrity across web and product surfaces.

• Partner with the growth team to translate campaign objectives into creative strategies and deliverables, utilizing performance data to refine creative decisions.

• Define and templatize repeatable creative systems and workflows to ensure scalability and efficiency as the business grows.

• Manage creative projects from concept through to completion, ensuring timely delivery and adherence to quality standards.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution. The mention of "high-visibility work (think OOH ads in major cities, Times Square billboards, Art Basel parties, etc.)" and "revenue and brand-awareness" suggests a focus on brand building initiatives that directly contribute to business objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional graphic design experience, with a strong preference for candidates who have worked within a B2B, high-growth, or financial technology environment.

Required Skills:

• Proven ability to develop and evolve brand identities, ensuring consistency and impact across diverse visual channels.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere) and Figma.

• Demonstrated experience and comfort with AI design tools such as Midjourney or similar AI equivalents, and a curiosity for exploring new AI-driven creative workflows.

• Video editing skills for creating cohesive, on-brand video assets.

• Excellent time-management, project-management, and organizational skills, with the ability to manage multiple projects simultaneously in an agile environment.

• Strong verbal and written communication skills, with the ability to present creative concepts and gain buy-in from stakeholders at all levels.

Preferred Skills:

• Experience in 3D rendering and motion graphics.

• Familiarity with influencer marketing campaigns and creating user-generated content (UGC)-style videos and assets.

• Experience designing for event experiences and activations.

📝 Enhancement Note: The requirement for AI tool proficiency (Midjourney, etc.) is a critical differentiator for this role, indicating Flex's commitment to leveraging cutting-edge technology in their creative processes. The emphasis on a B2B, high-growth environment suggests a need for a designer who understands rapid iteration and performance-driven creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, including web design, social content, advertising campaigns, and event designs.

• Demonstrated ability to translate brand foundations into scalable marketing assets across various mediums.

• Examples of how you've defined and templatized repeatable creative systems for efficiency and consistency.

Process Documentation:

• Case studies demonstrating your process for evolving a brand identity and ensuring its consistent application across different channels.

• Examples of how you've used performance data or customer insights to inform and refine creative design decisions.

• Documentation of your workflow, particularly highlighting the integration of AI tools in your design process from ideation to final asset creation.

• Evidence of collaboration with cross-functional teams (e.g., product, marketing, sales) to bring creative projects to life.

📝 Enhancement Note: The portfolio should not only display aesthetic capabilities but also demonstrate an understanding of process, scalability, and the strategic application of design within a business context. The explicit mention of AI integration in workflows is a key expectation.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer in the USA with 3-5 years of experience in a high-growth B2B/FinTech environment, a typical salary range would be approximately $95,000 - $130,000 USD annually, depending on specific experience, location within the US (even for remote roles, some companies adjust based on cost of living), and the final negotiated offer.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Meaningful equity/stock options, reflecting the company's growth-stage and emphasis on ownership.

• Generous paid time off (PTO) and holidays.

• Professional development budget for courses, conferences, and skill enhancement.

• Flexible remote work environment with potential stipends for home office setup.

• Access to cutting-edge design tools and technologies, including AI software.

• Opportunities to work on high-impact, high-visibility projects with significant brand influence.

Working Hours: Standard full-time work week, approximately 40 hours, with flexibility to accommodate remote work across different US time zones. Expectation of availability for key meetings and project deadlines, particularly within the agile growth team environment.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles in the US tech sector, particularly in FinTech, considering the company's funding and growth stage. The emphasis on equity is a common perk in high-growth startups like Flex.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (AI-Native Private Banking for Business Owners)

Company Size: The description indicates rapid growth from "zero to nine-figure annualized revenue" since September 2023, with a clear path to profitability. While an exact employee count isn't given, this suggests a company that is likely in the Series B or C funding stage, potentially ranging from 100-300 employees globally, with a significant portion dedicated to engineering, product, and growth functions.

Founded: September 2023. This indicates a very young, fast-paced, and innovative company culture built on modern principles from the ground up.

Team Structure:

• The Brand Designer reports to the Creative Director.

• Operates within the Growth team, indicating close collaboration with marketing, sales enablement, and potentially product marketing functions.

• Small, high-ownership teams are a core tenet, suggesting a flat hierarchy and direct impact for team members.

Methodology:

• "Speed over comfort": Prioritizes execution, quality, clarity, and results. This implies a fast-paced, iterative approach to work.

• "High bar, low ego": Focuses on exceptional people and collaborative problem-solving.

• Data-driven decision-making, using performance data to sharpen creative choices.

• Embraces experimentation and is comfortable blending best practices with innovation, especially with AI tools.

Company Website: Flex.one

📝 Enhancement Note: Flex's culture is defined by speed, ownership, and a high bar for talent. The "AI-native" and "AI landscape" context, combined with a recent founding date, suggests a company that is likely to be at the forefront of adopting new technologies and methodologies.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as a Senior Brand Designer, indicating a mid-to-senior level position. It requires a strong foundation in design principles and execution, coupled with the ability to contribute strategically to brand development, system creation, and cross-functional collaboration. The emphasis on "builder" and "scale" suggests opportunities to shape processes and contribute to the foundational elements of the brand's visual identity.

Reporting Structure: Reports directly to the Creative Director, providing a clear line of mentorship and strategic guidance. This structure allows for focused development within the brand design discipline.

Operations Impact: The Brand Designer's work directly influences brand perception, customer acquisition, and revenue generation. High-visibility projects like billboards and event designs are explicitly linked to "brand-building, revenue and brand-awareness," meaning the creative output has a measurable impact on business outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, video editing, and potentially 3D/motion graphics.

• Brand Strategy Contribution: Play a key role in evolving the Flex brand identity as the company scales, potentially moving into more strategic brand leadership roles.

• Cross-functional Leadership: Lead visual aspects of major marketing campaigns, gaining broader project management and stakeholder management experience.

• Team Building: As the team grows, there may be opportunities to mentor junior designers or contribute to building out design processes.

📝 Enhancement Note: The "builder" mentality and emphasis on scaling suggest that this role offers significant opportunities for an individual to not just execute but also to define and shape the design function within a rapidly growing startup.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and allows candidates from across the USA to apply.

Office Location(s): While fully remote, Flex has stated hiring availability in San Francisco, Miami, and New York. This may indicate hubs for potential in-person collaboration or team events, though the role itself is remote.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Creative Director, Growth team, Product, and Sales. This implies a highly interactive remote work environment facilitated through digital tools.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma) and a mandate to explore and integrate AI tools (Midjourney, etc.).

• Operations Team Interaction: Regular interaction with peers in marketing, sales, and product to ensure brand consistency and campaign alignment. The emphasis on "speed over comfort" and "high bar, low ego" suggests a dynamic, results-oriented team.

Work Schedule: Standard 40-hour work week is expected, with flexibility to manage tasks and projects across different time zones. Deadlines and urgent requests are part of the agile environment, requiring adaptability.

📝 Enhancement Note: The fully remote nature of the role, combined with the company's distributed hiring locations (SF, Miami, NY), suggests a modern, digitally-native work environment that relies heavily on communication and collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resume and portfolio to assess qualifications and experience against the job requirements.

• Creative Challenge/Portfolio Review: A deep dive into the candidate's portfolio, likely with a focus on specific projects that demonstrate brand evolution, AI tool integration, and cross-functional collaboration. This may involve a take-home assignment or a presentation of existing work.

• Interview with Creative Director: Discussion on design philosophy, creative process, and alignment with Flex's brand vision and culture.

• Cross-functional Interviews: Meetings with members of the Growth, Product, or Sales teams to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term impact.

Portfolio Review Tips:

• Showcase Brand Evolution: Highlight projects where you've significantly influenced or evolved a brand's visual identity.

• Demonstrate AI Integration: Clearly articulate how you've used AI tools (Midjourney, etc.) in your design process, showing both the creative output and the efficiency gains.

• Detail Your Process: For each project, explain your approach, the problem you were solving, your ideation phase, the tools used, and the final outcome.

• Highlight Cross-functional Collaboration: Include examples of projects where you worked closely with other departments and how you managed those relationships.

• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., engagement rates, conversion improvements, brand recall).

• Tailor to Flex: Emphasize work that aligns with a B2B, FinTech, or high-growth startup context, and showcase an understanding of their target audience (affluent business owners).

Challenge Preparation:

• Understand Flex's Brand: Thoroughly review Flex's website (Flex.one), marketing materials, and any available case studies to grasp their current brand identity, tone, and target audience.

• Prepare AI Use Cases: Be ready to discuss specific scenarios where you would leverage AI tools to enhance creative output for Flex, beyond just image generation.

• Articulate Your Process: Practice explaining your design workflow, especially how you manage projects, collaborate, and iterate under pressure.

• Develop a Mini Case Study: Be prepared to present a past project in detail, focusing on challenges, solutions, and results, framed within Flex's business goals.

📝 Enhancement Note: The emphasis on AI tools and a "builder" mentality means the portfolio review will likely focus on practical application, process innovation, and the ability to create scalable systems, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro (essential for graphic design, illustration, and video editing).

• Figma: For UI/UX design, prototyping, and collaborative design workflows.

• AI Design Tools: Midjourney, Stable Diffusion, DALL-E, or similar generative AI platforms for ideation, asset creation, and experimentation.

• Video Editing Software: Beyond Premiere Pro, potentially After Effects for motion graphics, and other tools for efficient video assembly.

Analytics & Reporting:

CRM & Automation:

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) might be beneficial for understanding how creative assets are deployed in campaigns, though direct usage is unlikely to be a primary requirement.

• Integration tools might be relevant if exploring new design-to-deployment workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI tools like Midjourney signifies the core technology stack. The company's AI-native focus implies a strong interest in innovative tool adoption.

👥 Team Culture & Values

Operations Values:

• Speed & Execution: A strong emphasis on moving fast, shipping relentlessly, and delivering results. This translates to a proactive and action-oriented approach.

• Ownership: Team members are expected to take full responsibility for their work and its impact, fostering a sense of accountability and empowerment.

• High Bar & High Taste: A commitment to exceptional quality and sophisticated aesthetics, even in a fast-paced environment.

• Collaboration & Low Ego: Encouraging teamwork and open communication among exceptional individuals, where ideas are valued regardless of seniority.

• Innovation & Experimentation: A culture that embraces new technologies and approaches, particularly AI, to push creative boundaries.

Collaboration Style:

• Cross-functional Partnership: Close working relationships with Product, Sales, and Growth teams to ensure cohesive brand messaging and campaign execution.

• Agile & Iterative: Comfortable working in a dynamic, fast-paced environment that requires quick pivots and frequent feedback loops.

• Data-Informed Creativity: Utilizing performance data as a collaborative tool to refine creative strategies and improve outcomes.

• Remote-First Communication: Reliance on digital collaboration tools and clear, concise communication to bridge geographical distances.

📝 Enhancement Note: The values of "Speed over comfort" and "High bar, low ego" are central to understanding the team's operational rhythm and interpersonal dynamics. The integration of AI is not just a tool but likely a cultural value that drives innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting brand design systems and creative output to meet the rapid growth of the company.

• Balancing Speed and Quality: Maintaining a high standard of design excellence while operating in a fast-paced, iterative environment.

• AI Integration Mastery: Continuously learning and effectively integrating emerging AI design tools into established workflows to maximize efficiency and creativity.

• Brand Consistency Across Channels: Ensuring a unified and impactful brand presence across a diverse range of marketing touchpoints, from digital ads to physical events.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a go-to expert in leveraging AI for creative production within the FinTech space.

• Brand Strategy Influence: Contributing to the strategic direction of the Flex brand as it matures and expands.

• Cross-functional Project Leadership: Taking ownership of visual aspects for major marketing initiatives, gaining broader business acumen.

• Mentorship: Potential to mentor future design hires or contribute to building out the design function within the company.

📝 Enhancement Note: The primary challenges revolve around managing rapid growth, integrating new technologies like AI, and maintaining a high creative bar in a fast-paced setting. Growth opportunities are tied to mastering these challenges and contributing to the company's foundational brand development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand identity for a high-growth company. What were the key challenges, and how did you measure success?" (Focus on process, strategic thinking, and impact.)

• "How do you see AI tools like Midjourney changing the landscape of brand design, and how would you integrate them into Flex's creative workflow?" (Prepare specific use cases and demonstrate a forward-thinking approach.)

Company & Culture Questions:

• "What excites you about Flex's mission to build an AI-native private bank for business owners?" (Show genuine interest and understanding of the company's value proposition.)

• "How do you align with Flex's values of 'speed over comfort' and 'high bar, low ego'?" (Provide specific examples of how you embody these principles.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role and approach, the tools used (especially AI), the solution, and the results.

• Highlight AI Integration: Dedicate specific slides or talking points to showcase how AI tools enhanced your process or outcome.

• Showcase Scalability: Present examples of repeatable systems or templates you've created.

• Quantify Impact: Wherever possible, present metrics or evidence of the success of your designs.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite, Figma, and your understanding of web performance.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, adaptability, a proactive approach to new technologies (AI), and strong collaborative abilities within a fast-paced, growth-oriented environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Lever.

• Portfolio Customization: Tailor your portfolio to highlight relevant B2B/FinTech experience, AI tool integration, and instances of brand identity evolution. Ensure it includes examples of web design, social content, and advertising.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience, emphasizing achievements in high-growth environments and proficiency with Adobe Creative Suite, Figma, and AI design tools. Use keywords like "brand identity," "creative systems," "AI-driven design," and "cross-functional collaboration."

• Interview Preparation: Practice presenting your portfolio, focusing on your process, AI usage, and ability to quantify results. Prepare to discuss your alignment with Flex's core values and mission.

• Company Research: Thoroughly review Flex's website (Flex.one) and any available press or marketing materials to understand their current brand, target audience, and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a Senior Brand Designer role in a high-growth FinTech company. Salary ranges and specific benefit details should be confirmed directly with Flex during the interview process.