Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: Bjak Location: London, England, United Kingdom Job Type: FULL_TIME Category: Creative & Media / Art & Design / Marketing Date Posted: January 23, 2026 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site (with potential for remote collaboration)

🚀 Role Summary

• Lead the strategic development and execution of high-impact visual design assets across multiple channels including campaigns, social media, web, product, and marketing collateral.
• Drive the evolution and refinement of BJAK’s brand identity, ensuring a consistent, clear, and premium visual presence across all customer and internal touchpoints.
• Foster a collaborative design environment by mentoring junior designers and guiding creative output to meet strategic business objectives.
• Translate complex briefs into compelling, on-brand visual narratives that resonate with diverse audiences, from consumers to partners.
• Champion brand consistency and quality by maintaining and updating comprehensive brand guidelines.

📝 Enhancement Note: While the role is listed as "On-site" with the derived location of London, the company description mentions "expanding globally" and "leveraging technology, automation, AI, and data-driven systems," suggesting a modern, hybrid-friendly approach to collaboration. The mention of "remote collaboration" is an inference based on industry trends for design roles and the company's tech-forward nature.

📈 Primary Responsibilities

• Spearhead the design and production of compelling visual assets for integrated marketing campaigns, social media initiatives, website enhancements, and digital advertising platforms.
• Develop and implement innovative design solutions that strengthen and advance BJAK's core brand identity, ensuring alignment with market positioning and strategic growth objectives.
• Partner closely with cross-functional teams, including Marketing, Content, Product, and Performance, to deliver design solutions that are not only on-brand but also achieve measurable business outcomes.
• Adapt and tailor visual communication strategies to effectively engage a broad spectrum of stakeholders, including end-users, business partners, and internal employees.
• Establish and enforce rigorous design standards through the meticulous maintenance and refinement of BJAK's brand guidelines, ensuring consistent quality and brand integrity across all design outputs.
• Provide leadership and mentorship to junior design talent, fostering professional development and ensuring high-caliber creative execution across the team.
• Contribute strategic creative insights and recommendations to brand direction and design strategy discussions, reporting directly to the Creative Manager.

📝 Enhancement Note: The core responsibilities have been expanded to reflect the strategic and leadership aspects of a "Senior" role, emphasizing ownership, cross-functional collaboration, and contribution to brand strategy, aligning with industry expectations for senior design positions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Fine Arts, or a related field is highly beneficial.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a proven track record in fast-paced or startup environments.

Required Skills:

• Demonstrated expertise in brand storytelling and creating impactful visual design across various media.
• Proven ability to transform complex project requirements into clear, engaging, and strategically aligned visual designs.
• Strong command of design principles including layout, typography, composition, and color theory.
• Proficiency in maintaining and enforcing brand consistency across diverse design outputs.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Expert-level proficiency in Figma for collaborative design and prototyping.
• Experience with motion design tools such as After Effects or Premiere Pro for dynamic visual content creation.
• Ability to mentor and guide junior designers, fostering creative growth and team development.
• Proven experience in cross-functional collaboration and effective communication with diverse teams.
• Demonstrated initiative, project ownership, and proactive contribution of new creative ideas.
• Familiarity with current digital design trends, motion principles, and emerging AI tools for design ideation and production.

Preferred Skills:

• Experience in creating performance marketing or commercial campaign visuals that drive measurable results.
• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).
• Familiarity with design systems, template creation, and brand asset management libraries for efficient workflow.

📝 Enhancement Note: The "Nice to Have" section has been integrated into "Preferred Skills" for enhanced clarity and to highlight areas that would make a candidate stand out. Specific design software and AI tool mentions are crucial for this role's tech-forward approach and have been emphasized.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in brand storytelling, visual excellence, and demonstrable design leadership.
• Case studies that highlight the process of evolving and strengthening brand identity across different platforms and campaigns.
• Examples of turning complex briefs into clean, engaging, and on-brand visual assets, illustrating problem-solving and creative execution.
• Demonstrations of attention to detail, balancing craft with a strong sense of overall brand direction and strategic alignment.
• Evidence of adapting visual language to effectively communicate with diverse audiences (consumers, partners, internal teams).

Process Documentation:

• Documentation or case studies detailing the process of maintaining and refining brand guidelines, ensuring top-tier quality across all outputs.
• Examples of collaborative workflows with marketing, content, product, and performance teams, showcasing effective project management and cross-functional integration.
• Evidence of mentoring junior designers, guiding creative execution, and contributing to team-wide improvement initiatives.
• Work samples that reflect an understanding of digital design trends, motion principles, and the application of AI tools in design ideation and production.

📝 Enhancement Note: Portfolio requirements are critical for design roles. This section emphasizes not just the final output but the process, strategic thinking, and collaborative aspects expected from a senior designer, particularly in a tech-focused company like Bjak.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5-8 years of experience in London, the estimated salary range is £55,000 - £75,000 per annum. This estimate considers the cost of living in London, the demand for specialized design skills, and the seniority of the role.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Generous paid time off (PTO) policy, including vacation, sick leave, and public holidays.
• Opportunities for professional development, including training, workshops, and conference attendance.
• Potential for performance-based bonuses and equity options as the company grows.
• Access to the latest design tools and technology.
• A collaborative and innovative work environment with a focus on creativity and impact.

Working Hours: Standard full-time working hours are typically 40 hours per week, with flexibility offered to accommodate project deadlines and personal needs, aligning with a results-oriented work environment.

📝 Enhancement Note: Salary and benefits are estimated based on the provided role, location (London), and experience level, using general UK and London market data for senior creative roles. Specific company benefits are inferred from standard offerings for full-time positions in tech-forward companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (FinTech/InsurTech) Company Size: While specific numbers aren't provided in the raw data, "Southeast Asia’s largest digital insurance platform, now expanding to London" implies a company that has scaled significantly and is in a growth phase, likely ranging from 200-1000+ employees globally. This size offers opportunities for impact with a structured yet agile environment. Founded: The founding date is not provided, but the company's description as a "largest digital insurance platform" suggests it's an established player in its primary market (Southeast Asia) that is now venturing into new territories like London.

Team Structure:

• The Senior Brand Designer will report directly to the Creative Manager, indicating a defined creative hierarchy.
• The role involves close collaboration with Marketing, Content, Product, and Performance teams, highlighting a cross-functional operating model common in modern tech companies.
• The team likely includes other designers, copywriters, content strategists, and marketing specialists, fostering a dynamic creative and marketing hub.

Methodology:

• BJAK emphasizes a data-driven approach, leveraging technology, automation, AI, and data-driven systems to simplify insurance access. This suggests that design decisions will be informed by user data, performance metrics, and A/B testing where applicable.
• The company operates in a fast-paced, high-iteration environment, requiring agile design processes and a willingness to adapt quickly to feedback and market changes.
• Creativity is valued for its ability to drive real results, indicating a focus on design's impact on business objectives and user engagement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Company culture and structure details are inferred from the company's description as a leading digital insurance platform with global expansion plans, and its stated reliance on technology and data. This context helps frame the environment a Senior Brand Designer would operate within.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level within the creative department. It signifies a move beyond individual contribution to include leadership, mentorship, and strategic input. Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager, providing a clear line of accountability and a direct channel for strategic alignment and creative direction. Operations Impact: The Senior Brand Designer's work will have a direct impact on BJAK's brand perception, customer acquisition, and user engagement. By crafting high-impact visuals, they will contribute significantly to brand recognition, market differentiation, and the overall success of marketing campaigns and product adoption.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Design Lead or Art Director role, managing larger projects or a team of designers, and taking on more strategic brand decision-making.
• Specialization: Deepen expertise in specific areas like motion graphics, UI/UX for marketing platforms, or AI-driven design workflows, becoming a subject matter expert.
• Cross-Functional Influence: Expand influence across product development and marketing strategy by contributing design thinking to broader business initiatives.
• Global Brand Building: Play a key role in shaping and scaling a brand across new international markets, offering significant career visibility and experience.

📝 Enhancement Note: Growth opportunities are extrapolated from the "Senior" designation and the company's growth trajectory, focusing on typical career progression paths within creative departments in expanding tech companies.

🌐 Work Environment

Office Type: While the role is designated as "TELECOMMUTE" with a London location, the primary intention appears to be on-site presence in London, suggesting a physical office environment where collaboration and team interaction are prioritized. Office Location(s): The job is based in London, England, United Kingdom. Specific office address details are not provided but would typically be in a commercial district suitable for a growing tech company.

Workspace Context:

• The environment is described as fast-paced and high-iteration, requiring adaptability and efficiency.
• Collaboration with marketing, content, product, and performance teams suggests a dynamic, integrated workspace where designers work closely with stakeholders.
• The company's focus on technology, automation, and AI implies access to modern design tools and digital workflows.
• Opportunities for creative ideation and mentorship within the design team are likely present.

Work Schedule: The standard schedule is likely 9 AM to 5 PM, Monday to Friday, with 40 hours per week. However, the fast-paced environment may necessitate occasional flexibility to meet project deadlines, common in creative roles.

📝 Enhancement Note: The work environment details are interpreted from the job type (TELECOMMUTE, but with a specific city location), company description (fast-paced, tech-focused), and the nature of a senior design role requiring collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with brand design principles.
• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discussing key projects, design rationale, problem-solving approaches, and their role in driving results. This is often the most critical stage for design roles.
• Cross-Functional Interview: Meeting with stakeholders from marketing, product, or content teams to assess collaboration skills, communication style, and ability to translate business needs into design solutions.
• Creative Challenge/Case Study: Potentially a take-home assignment or a live design exercise focused on a specific brand challenge, evaluating problem-solving, creativity, and execution under timed conditions.
• Final Interview: Discussion with the Creative Manager and potentially a senior leader to evaluate cultural fit, strategic thinking, and overall leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand storytelling, visual excellence, and leadership. Ensure a mix of campaign work, brand identity evolution, and digital assets.
• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process, the solutions implemented, and the measurable impact (e.g., increased engagement, improved brand perception, conversion rates).
• Highlight Seniority: Emphasize instances where you took initiative, mentored others, influenced strategy, or led projects to successful completion.
• Showcase Tools & Trends: Demonstrate proficiency in required tools (Adobe Suite, Figma) and an understanding of current digital design trends, motion, and AI applications.
• Brand Consistency Focus: Clearly illustrate how you maintained or evolved brand consistency and applied brand guidelines effectively.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, target audience, and market position. Identify potential areas for visual enhancement or communication refinement.
• Anticipate Design Problems: Prepare to address hypothetical design challenges related to digital campaigns, brand messaging consistency, or adapting visuals for different platforms.
• Articulate Your Process: Be ready to explain your design process clearly and concisely, focusing on how you approach problem-solving, ideation, and execution.
• Quantify Impact: Practice framing your contributions in terms of business impact – how your design work contributed to specific goals or KPIs.

📝 Enhancement Note: This section provides actionable advice tailored to a Senior Brand Designer role, emphasizing portfolio content, presentation strategy, and interview preparation for creative roles, including potential challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print materials, brand guides).
• Figma: Critical for collaborative design, prototyping, and UI/UX design for web and digital interfaces. Expertise is a core requirement.
• Motion Design Tools: After Effects and/or Premiere Pro are required for creating dynamic visual content, animations, and video assets for campaigns and social media.

Analytics & Reporting:

• While not explicitly listed as a direct requirement for the designer, understanding how to interpret performance metrics from analytics tools (e.g., Google Analytics, social media analytics) to inform design decisions is advantageous.
• Familiarity with reporting dashboards that showcase campaign performance and brand engagement metrics would be beneficial.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for the designer, but an understanding of how design assets integrate into marketing automation platforms and CRM campaigns (e.g., email marketing, ad platforms) is valuable.
• Knowledge of design systems and template libraries for efficient asset creation and deployment is preferred.

📝 Enhancement Note: Tool requirements are directly extracted from the job description. Emphasis is placed on the core design software and the emerging importance of AI tools for design ideation.

👥 Team Culture & Values

Operations Values:

• Impact-Driven Creativity: A strong emphasis on designing visuals that not only look good but also drive tangible results and achieve business objectives.
• Brand Storytelling: A commitment to crafting compelling narratives through design that clearly communicate BJAK's mission and value proposition.
• Collaboration & Partnership: Valuing close working relationships with marketing, product, and content teams to ensure cohesive and effective communication.
• Continuous Learning & Adaptability: Encouraging designers to stay updated on digital design trends, AI tools, and to thrive in a fast-paced, iterative environment.
• Quality & Craftsmanship: A dedication to maintaining high standards of execution, detail, and brand consistency across all design outputs.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with various departments, acting as key contributors to integrated campaigns and product launches.
• Feedback-Oriented: A culture that likely embraces constructive feedback to refine designs and ensure alignment with strategic goals.
• Proactive Contribution: Encouraging team members to take initiative, bring new ideas, and actively participate in shaping the brand's visual direction.
• Mentorship and Knowledge Sharing: A willingness to share expertise, guide junior team members, and foster a supportive learning environment.

📝 Enhancement Note: Team culture and values are inferred from the company's description of its work environment, the role's responsibilities, and general characteristics of successful design teams in tech companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a unified brand identity across various platforms and audiences while adapting to specific campaign requirements and emerging trends.
• Driving Measurable Results: Connecting creative output directly to business KPIs in a performance-oriented marketing environment.
• Keeping Pace with Technology: Staying ahead of rapidly evolving digital design tools, AI advancements, and platform-specific design best practices.
• Navigating a Fast-Paced Environment: Adapting quickly to iterative feedback loops and tight deadlines inherent in a high-growth tech company.

Learning & Development Opportunities:

• Advanced Design Skill Development: Opportunities to deepen expertise in motion graphics, advanced UI/UX for marketing, or AI-assisted design workflows.
• Strategic Brand Influence: Gaining experience in contributing to broader brand strategy and international market expansion.
• Mentorship and Leadership: Developing leadership skills through mentoring junior designers and potentially leading design initiatives.
• Industry Exposure: Access to industry conferences, workshops, and training sessions to stay current with design trends and technologies.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a senior designer role in a tech company, focusing on skill development, strategic contribution, and navigating a dynamic work environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand's visual identity. What was your process, and what was the impact?" (Focus on strategic thinking, process, and results.)
• "How do you ensure brand consistency across vastly different platforms like social media, web, and print collateral?" (Demonstrate understanding of brand guidelines and adaptability.)
• "Walk us through a campaign you designed. What were the objectives, your role, and how did your design contribute to achieving those objectives?" (Highlight project management, creative execution, and impact measurement.)
• "How do you approach incorporating AI tools into your design workflow to enhance efficiency or creativity?" (Showcase awareness of emerging technologies and practical application.)

Company & Culture Questions:

• "What excites you about BJAK's mission and our expansion into London?" (Research BJAK's business, market, and values.)
• "How would you contribute to our fast-paced, high-iteration design environment?" (Emphasize adaptability, collaboration, and initiative.)
• "Describe your experience mentoring junior designers. What is your philosophy on creative leadership?" (Highlight leadership and team development skills.)
• "How do you balance creative vision with the need for performance-driven design?" (Demonstrate an understanding of marketing objectives and ROI.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present the problem, your solution, your process, and the outcome, using clear, concise language.
• Quantify Where Possible: Use metrics and data to demonstrate the impact of your designs on engagement, conversions, or brand perception.
• Showcase Your Leadership: Highlight instances where you took initiative, mentored others, or influenced strategic decisions.
• Be Prepared for Critique: Be open to discussing your design choices and how you would iterate or improve them based on feedback or new information.
• Tailor to BJAK: Emphasize projects that align with BJAK's industry (insurance, fintech) or demonstrate skills relevant to their expansion goals.

📝 Enhancement Note: Interview preparation advice is tailored to a Senior Brand Designer role, covering strategic, cultural, and portfolio-specific aspects, with concrete examples of questions and preparation strategies.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on ashbyhq.com.
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand identity evolution, campaign design, and cross-platform visual consistency. Highlight your leadership and mentorship experience.
• Resume Optimization: Tailor your resume to emphasize your 5-8 years of relevant experience, proficiency in Adobe Creative Suite and Figma, experience with motion graphics, and any work in fast-paced or startup environments.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and discussing how your work drives business results. Be ready to answer questions about your approach to brand consistency, collaboration, and emerging design technologies like AI.
• Company Research: Thoroughly research BJAK's current brand presence, market position, and company values. Understand their mission to simplify insurance access and their expansion into new markets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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