Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: Bjak Location: London, England, United Kingdom Job Type: FULL_TIME Category: Creative & Media / Art & Design / Marketing Date Posted: 2026-01-29 Experience Level: 5-8 years (Senior) Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of visual design for BJAK's new UK brand, ensuring a cohesive and impactful brand presence across all marketing and communication channels.
• Drive brand storytelling through compelling visual narratives that resonate with UK consumers, partners, and internal stakeholders, adapting the visual language for diverse audiences.
• Maintain and evolve the UK brand identity, upholding premium quality, clarity, and consistency across all design outputs, from digital campaigns to product visuals.
• Collaborate closely with UK marketing, content, product, and performance teams to ensure design alignment with business objectives and campaign effectiveness.
• Contribute to the growth and refinement of design systems, templates, and best practices to enhance creative quality and operational efficiency within the UK design team.

📝 Enhancement Note: This role is specifically focused on BJAK's UK operations, operating independently from other regions. The Senior Brand Designer will be instrumental in establishing and scaling a distinct visual identity for the UK market, requiring a deep understanding of local nuances and market trends.

📈 Primary Responsibilities

• Brand Identity & Visual Execution:
  • Spearhead the creation of high-impact design assets for UK-facing campaigns, social media, web interfaces, product visuals, and marketing collateral.
  • Evolve and maintain BJAK's new UK brand identity, ensuring strict adherence to established visual standards for clarity, consistency, and premium quality.
  • Tailor visual language and design approaches to effectively engage distinct UK audience segments, including consumers, business partners, and internal teams.
  • Guarantee all design deliverables align with UK brand guidelines, overarching business goals, and performance marketing objectives.
• Cross-Functional Collaboration & Creative Support:
  • Foster strong working relationships with UK marketing, content, product, and performance teams to deliver integrated and effective on-brand creative solutions.
  • Partner with the Creative Manager to contribute actively to the strategic direction and creative vision for the UK brand.
  • Provide mentorship and constructive feedback to junior designers, elevating the overall creative output and quality standards of the UK design team.
  • Actively participate in team-wide initiatives to improve design processes, share best practices, and establish unified creative standards.
• Brand Systems Management & Quality Assurance:
  • Develop, maintain, and refine comprehensive UK brand guidelines, reusable templates, and scalable design systems.
  • Implement rigorous quality control measures to ensure top-tier execution and meticulous attention to detail across all visual outputs.
  • Proactively identify opportunities for workflow optimization, tooling enhancements, and improvements in overall design operational efficiency.
  • Stay abreast of emerging UK design trends, motion graphics principles, and cutting-edge creative tools to inform design strategy and execution.

📝 Enhancement Note: The emphasis on independent UK operations and high-impact visual storytelling suggests a need for a designer who can not only execute but also strategically influence brand direction within the UK market. The role requires a blend of creative craft, strategic thinking, and leadership potential.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is highly preferred. Equivalent practical experience and a strong portfolio will be considered.

Experience:

• 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrated track record of successfully shaping and executing brand identities.
• Proven experience working within a fast-paced, iterative environment, preferably in a tech, e-commerce, or digital platform setting.

Required Skills:

• Brand Storytelling & Visual Execution: Proven ability to craft compelling brand narratives through strong visual design, demonstrating a deep understanding of how to translate brand strategy into impactful visuals.
• Adobe Creative Suite & Figma Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma for collaborative design workflows and UI/UX design elements.
• Typography, Layout & Composition: Solid command of fundamental design principles, including advanced typography, effective layout composition, color theory, and visual hierarchy.
• Brand Consistency & Quality Control: Meticulous attention to detail and a commitment to maintaining high standards of visual consistency and execution across all brand touchpoints.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with diverse teams (marketing, product, content) and communicate design concepts clearly to non-design stakeholders.
• Mentorship & Guidance: Experience or a strong aptitude for mentoring junior designers, providing constructive feedback, and fostering a collaborative and high-performing design environment.

Preferred Skills:

• Motion Graphics & Animation: Experience with motion design tools such as Adobe After Effects, Premiere Pro, or similar, for creating dynamic visual content.
• Performance Marketing Visuals: Experience in designing visuals specifically for performance marketing campaigns, understanding A/B testing and conversion-focused design principles.
• Design Systems & Scalable Templates: Familiarity with creating, maintaining, and utilizing design systems, brand libraries, and scalable templates for efficient brand application.
• AI Tools for Design: Interest or experience in leveraging AI tools for design ideation, asset generation, or workflow enhancement.
• Video & VFX: Basic skills in video editing, sound editing, or visual effects (VFX) for enriched multimedia content creation.

📝 Enhancement Note: The required experience level and the emphasis on independent UK brand development suggest that candidates should highlight their ability to take ownership, drive initiatives, and demonstrate strategic thinking in their portfolio and interview responses. The "Nice to Have" skills indicate a desire for a versatile designer who can contribute to a broader range of creative outputs beyond static graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Case Studies: Showcase 2-3 in-depth case studies detailing how you've developed or evolved a brand identity, emphasizing the strategic thinking, design process, and measurable impact achieved.
• Visual Execution Examples: Include a diverse range of high-quality visual design examples across various media (digital campaigns, social media, web, marketing materials) that demonstrate your command of typography, layout, and composition.
• Brand System Contribution: If applicable, present examples of contributions to design systems, style guides, or scalable template creation, highlighting efficiency and consistency benefits.
• Problem/Solution Focus: Design projects should clearly articulate the brief, the challenges faced, your creative solutions, and the outcomes or results, demonstrating your ability to solve business problems through design.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your typical design workflow, including how you manage projects from brief to completion, collaborate with stakeholders, and iterate on designs. Highlight any processes you've implemented to improve efficiency or quality.
• Content Adaptation & Scaling: Demonstrate your ability to adapt a core brand message and visual language for different UK audiences and channels, showcasing your understanding of scalable design solutions.
• Collaboration & Feedback Integration: Provide examples of how you have incorporated feedback from cross-functional teams and stakeholders into your design process to achieve optimal results.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate their submissions to directly address the responsibilities outlined, particularly the focus on the UK market, brand storytelling, and high-impact visual execution. Demonstrating an understanding of scalable design systems and efficient workflows will be highly advantageous.

💵 Compensation & Benefits

Salary Range:

• Given the Senior Brand Designer title, 5-8 years of experience, and the London location, a competitive salary range is anticipated. Based on industry benchmarks for similar roles in London, the estimated salary range is £50,000 - £70,000 per annum, depending on the candidate's experience, qualifications, and specific skill set.

Benefits:

• Remote Work Flexibility: Fully remote working arrangement within the UK, offering a significant work-life balance advantage.
• Competitive Compensation: A competitive salary package reflecting the senior nature of the role and the candidate's expertise.
• Growth Opportunities: Clear career progression paths within a fast-scaling UK business, offering opportunities for advancement and increased responsibility.
• High-Ownership Environment: Opportunity to work in a culture that values ownership, execution, and meaningful contribution, with direct impact on brand strategy.
• Flat Team Structure: A flat organizational structure that promotes direct collaboration with leadership and cross-functional teams, reducing bureaucracy and increasing agility.
• Health & Wellness: Potential for comprehensive health insurance, mental health support, or wellness programs, typical for established tech companies.
• Professional Development: Opportunities for continuous learning, including access to industry conferences, workshops, or training to enhance skills in design, motion graphics, or AI tools.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. However, given the remote and flexible nature of the role, there may be an emphasis on output and project delivery rather than strict adherence to a 9-to-5 schedule, allowing for flexibility in managing work hours.

📝 Enhancement Note: Salary estimates are based on research for Senior Brand Designer roles in London, UK, considering the specified experience level and industry. Benefits are inferred from typical offerings in fast-scaling tech companies with a remote-first or hybrid approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform (FinTech/InsurTech) Company Size: BJAK is noted as Southeast Asia's largest digital insurance platform, with international offices. While the UK team operates independently, the overall company size suggests a significant, growing organization with substantial resources and a global footprint. This implies a structured yet agile environment. Founded: BJAK was founded in Malaysia. The UK business is a newer, independent expansion, suggesting a dynamic and entrepreneurial spirit within this specific regional operation.

Team Structure:

• UK-Focused Design Team: The UK design team operates independently, suggesting a dedicated unit focused solely on the UK market's brand and marketing needs.
• Reporting Hierarchy: The Senior Brand Designer will likely report to a Creative Manager or Head of Design for the UK region.
• Cross-Functional Collaboration: Close collaboration is expected with UK marketing, content, product, and performance teams, indicating a highly integrated go-to-market approach. The mention of a "flat team structure" suggests open communication channels and direct access to leadership.

Methodology:

• Data-Driven Design: While not explicitly stated for design, BJAK's overall business model emphasizes automation, AI, and efficiency. This suggests that design decisions should be informed by data and performance metrics where possible.
• Agile & Iterative: The description mentions a "fast-paced, iterative environment" and that "clarity, execution, and iteration drive everything we do." This points to an agile approach to design and marketing campaigns.
• Ownership & Execution Focus: The company culture emphasizes "high-ownership, execution-driven" work, where "everyone contributes meaningfully" and "results, speed, and ownership matter more than titles."

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The independent UK operation is a key differentiator. Candidates should understand that they will be building and shaping a brand from a relatively early stage within the UK market, leveraging the established expertise of the parent company but with local autonomy. The culture emphasizes speed, ownership, and tangible results.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Senior level within the design function. It requires significant experience (5-8 years) and the ability to lead creative execution, mentor junior talent, and contribute to strategic brand direction for the UK market. It's a hands-on creative role with leadership responsibilities within its specific domain.

Reporting Structure:

• The Senior Brand Designer will likely report to a Creative Manager or a similar leadership role within the UK team. They will collaborate closely with peers in marketing, content, and product, and may provide guidance to junior designers. The "flat team structure" implies direct interaction with senior leadership.

Operations Impact:

• The Senior Brand Designer's impact is directly tied to shaping the brand perception and driving engagement for BJAK's UK market entry. High-quality, consistent, and impactful visuals are crucial for building brand awareness, trust, and ultimately, customer acquisition and retention. Their work directly influences marketing campaign effectiveness, product adoption, and overall brand equity in the UK.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Creative Lead or Head of Design role for the UK market as the business scales, taking on more strategic decision-making and team management responsibilities.
• Specialization: Opportunity to deepen expertise in areas like motion graphics, performance marketing visuals, or AI-driven design through the "nice to have" skills and potential projects.
• Broader Impact: As part of a fast-scaling business, there's potential to influence broader marketing strategies and contribute to the development of new product features or market initiatives through design.
• Cross-Functional Expertise: Gaining deeper insight into marketing, performance, and product development can open doors to roles with a more integrated GTM focus.

📝 Enhancement Note: The role offers a significant opportunity to establish and grow a brand presence in a new market. Growth will likely be tied to the success of the UK business and the individual's ability to demonstrate leadership and strategic contribution beyond core design execution.

🌐 Work Environment

Office Type:

• The role is advertised as Fully Remote (TELECOMMUTE), with a requirement to be based in the United Kingdom. This indicates a remote-first or remote-heavy work environment, emphasizing flexibility and trust. BJAK is headquartered in Malaysia but operates with independent regional teams.

Office Location(s):

• While the role is remote, the company has international offices, including in Malaysia. The UK team operates independently, and candidates must be based within the United Kingdom. Specific physical office locations for the UK team are not detailed, suggesting a distributed or virtual setup.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, leveraging tools like Figma, Slack, and project management software for communication and project execution.
• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially motion graphics tools. The company's focus on automation and AI suggests they invest in efficient technology stacks.
• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will be key to collaboration. The "flat team structure" implies open and direct communication with colleagues and leadership.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, but the remote nature may offer flexibility in managing daily schedules. The emphasis on output and iteration suggests a focus on achieving results rather than adhering to rigid time constraints.

📝 Enhancement Note: Candidates should be comfortable and effective working in a fully remote setting, possessing strong self-discipline, communication skills, and the ability to collaborate asynchronously when needed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and suitability.
• Portfolio Presentation & Interview: A likely stage where you'll present your portfolio, discussing key projects, your design process, and how you've addressed brand challenges. This will be combined with behavioral and situational questions.
• Cross-Functional Interviews: Interviews with key stakeholders from UK Marketing, Content, or Product teams to assess collaboration skills and understanding of business objectives.
• Creative Challenge (Potential): A small design exercise or case study may be given to assess your problem-solving skills, design execution, and ability to work within BJAK's brand parameters.
• Final Interview: A conversation with senior leadership (e.g., Creative Manager, Head of UK Operations) to discuss cultural fit, strategic alignment, and long-term vision.

Portfolio Review Tips:

• Curate for UK Focus: Prioritize projects that demonstrate experience with brand building, visual storytelling, and execution relevant to a UK audience or similar markets.
• Highlight Impact: For each project, clearly articulate the brief, your role, the design process, challenges overcome, and the measurable impact or results achieved. Use data and metrics where possible.
• Showcase Process: Demonstrate your design thinking, problem-solving approach, and how you iterate. Include sketches, wireframes, mood boards, and explain your rationale.
• Figma & Adobe Proficiency: Ensure your portfolio clearly showcases your expertise in Figma and the Adobe Creative Suite. If motion design is a strength, include relevant examples.
• Brand Consistency: Present work that reflects a strong understanding of maintaining brand consistency across various touchpoints.
• Conciseness: Organize your portfolio logically and be prepared to walk through it efficiently, focusing on the most relevant and impactful pieces.

Challenge Preparation:

• Brand Application: If a challenge is given, focus on applying BJAK's existing (or newly developed) UK brand guidelines. Research BJAK's current brand presence (globally and any existing UK materials) to inform your approach.
• Strategic Thinking: Demonstrate an understanding of how design supports business objectives, particularly in a marketing and user acquisition context for the UK market.
• Execution Quality: Ensure the final output of any challenge is polished, well-executed, and adheres to high design standards.
• Communication: Be prepared to articulate your thought process, design decisions, and any assumptions made clearly and concisely.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates must be prepared to not only showcase their design skills but also their strategic thinking, collaborative abilities, and understanding of brand building in a specific market context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image editing, and layout. Proficiency expected in Photoshop, Illustrator, and InDesign.
• Figma: Critical for collaborative design, prototyping, and potentially UI/UX elements of web and product visuals. Expertise is required.
• Motion Design Tools (After Effects, Premiere Pro): Strong interest or experience preferred for creating dynamic visual content, animations, and video assets for campaigns and social media.

Analytics & Reporting:

• While not explicitly listed as a primary design tool, understanding how to create visuals that are trackable and measurable is implied. Familiarity with how designs perform in analytics platforms (e.g., Google Analytics, social media analytics) would be beneficial for optimizing future creative.

CRM & Automation:

• This role is focused on design, so direct CRM or automation tool experience isn't typically required. However, understanding how marketing automation platforms (e.g., HubSpot, Marketo) are used to deploy creative assets can be advantageous.

Other Potential Tools:

• Project Management Software: Tools like Asana, Jira, Trello, or Monday.com for managing design projects and workflows.
• Collaboration Platforms: Slack or Microsoft Teams for team communication.
• AI Design Tools: Growing interest in tools like Midjourney, DALL-E, or Adobe Firefly for ideation and asset generation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The emphasis on motion tools and AI suggests that BJAK is looking for a forward-thinking designer who can contribute to a modern, multi-faceted creative output.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core value driving all activities. Designs must be clear, and projects must be executed efficiently and to a high standard.
• Ownership & Accountability: Team members are expected to take full ownership of their work, drive initiatives, and be accountable for outcomes.
• Speed & Iteration: The environment is fast-paced, requiring the ability to move quickly, adapt, and iterate on designs based on feedback and performance.
• Quality & Craft: Despite the speed, there's a deep care for quality, attention to detail, and producing premium visual outputs.
• Collaboration & Contribution: Everyone is expected to contribute meaningfully and collaborate effectively with others, regardless of title.

Collaboration Style:

• Lean & High-Output: The team is described as lean and high-output, implying a focus on efficiency and direct contribution.
• Cross-Functional Integration: Close working relationships with marketing, content, and product teams are essential for aligning design with business goals and campaign strategies.
• Direct Communication: The flat team structure suggests open, direct, and transparent communication channels, fostering a sense of teamwork and shared purpose.
• Mentorship & Support: A culture that supports knowledge sharing and mentorship, where senior members guide junior colleagues to elevate collective performance.

📝 Enhancement Note: Candidates should demonstrate an understanding of and alignment with these values, particularly ownership, speed, and a commitment to high-quality execution within a collaborative, remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: One of the primary challenges will be to develop and solidify a distinct and impactful brand identity for BJAK in the UK market, potentially from nascent stages.
• Balancing Speed and Quality: Operating in a fast-paced, iterative environment while maintaining a high standard of craft and brand consistency can be demanding.
• Remote Collaboration: Ensuring effective collaboration, communication, and creative synergy within a fully remote team requires strong self-management and proactive engagement.
• Adapting to Diverse Audiences: Tailoring the brand's visual language to effectively resonate with distinct UK consumer segments, partners, and internal stakeholders.
• Driving Performance Through Design: Translating creative vision into measurable business outcomes, particularly for performance marketing campaigns, requires a data-informed approach.

Learning & Development Opportunities:

• Brand Strategy Leadership: Opportunity to significantly influence and shape the brand narrative and visual direction for a key market.
• Skill Expansion: Potential to develop expertise in motion graphics, performance marketing design, and AI tools through hands-on project work and company support.
• Cross-Functional Acumen: Deepen understanding of marketing, product development, and business strategy by working closely with these departments.
• Career Progression: Clear path for advancement within BJAK's UK operations, potentially into leadership roles as the business scales.
• Industry Exposure: Working within the InsurTech/FinTech sector in the UK provides exposure to a dynamic and evolving industry.

📝 Enhancement Note: The challenges presented are opportunities for growth. Candidates who are proactive, adaptable, and eager to tackle complex brand-building initiatives will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• Brand Vision for UK: "How would you approach defining and evolving BJAK's brand identity specifically for the UK market, considering our target audiences and business goals?" (Prepare to discuss your process, research methods, and initial creative thoughts).
• Balancing Brand & Performance: "How do you ensure that creative brand assets also perform effectively in marketing campaigns, particularly in a fast-paced, data-driven environment?" (Discuss A/B testing, conversion-focused design principles, and how you collaborate with performance teams).
• Design Process & Collaboration: "Walk us through your typical design process for a major campaign. How do you incorporate feedback from non-design stakeholders and ensure brand consistency?" (Use a specific project example from your portfolio).

Company & Culture Questions:

• Understanding BJAK: "What excites you about BJAK, our mission, and our expansion into the UK market?" (Research BJAK's global presence, mission, and the UK strategy).
• Remote Work & Teamwork: "How do you maintain strong collaboration and communication within a fully remote team, and how do you contribute to a positive team culture?" (Highlight your proactive communication strategies and experience with remote tools).
• Ownership & Initiative: "Describe a time you took initiative on a project that wasn't explicitly assigned to you, or when you identified and solved a problem proactively." (Provide a STAR method example demonstrating ownership).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear narrative for each project: the problem, your role and process, the solution, and the impact/results.
• UK Relevance: Emphasize projects that best showcase your ability to build or evolve brands, tell stories visually, and execute for diverse audiences.
• Tool Proficiency Showcase: Clearly explain and demonstrate your proficiency in Figma and Adobe Creative Suite, and any motion graphics work.
• Strategic Rationale: Be prepared to articulate the "why" behind your design decisions, linking them back to brand strategy, user needs, or business objectives.
• Concise & Engaging: Aim for clarity and conciseness. Practice your delivery to ensure you can cover key points efficiently and engage your audience.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, adaptability, and a strong cultural fit with BJAK's emphasis on ownership, speed, and collaboration.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand storytelling, visual execution for a UK audience, and experience with Figma and Adobe Creative Suite. Prioritize case studies that show problem-solving and measurable impact.
• Resume Optimization: Ensure your resume clearly outlines your 5-8 years of experience, highlights key achievements in brand design, and includes relevant keywords such as "Brand Design," "Visual Execution," "Figma," "Adobe Creative Suite," and "UK Market."
• Interview Preparation: Thoroughly research BJAK, its mission, and its UK expansion strategy. Prepare to discuss your design process, brand vision for the UK, and how you foster collaboration in a remote environment. Practice presenting your portfolio with a focus on strategic rationale and impact.
• Company Research: Understand BJAK's business model, its position in Southeast Asia, and the independent nature of its UK operations. Be ready to articulate why you are a good cultural fit for their "high-ownership, execution-driven" environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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