Senior Brand Designer & Digital Creative Lead

📍 Job Overview

Job Title: Senior Brand Designer & Digital Creative Lead

Company: Honest Abe Roofing Corporate

Location: Terre Haute, IN

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: March 11, 2026

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual identity and creative output for a rapidly growing roofing company's in-house marketing team, ensuring brand consistency across all touchpoints.

• Develop and maintain high-performing, conversion-focused creative assets for digital marketing channels, including paid media and landing pages.

• Design scalable brand systems and marketing materials that support a multi-location franchise network, enhancing brand recognition and lead generation.

• Collaborate cross-functionally with performance marketing, web development, and content teams to produce cohesive and impactful marketing campaigns.

• Drive creative quality control and improve marketing production speed through efficient workflow and template development.

📝 Enhancement Note: This role is critical for a company experiencing rapid growth and operating with an internal agency model. The focus is on performance-driven creative, not just aesthetics, requiring a blend of strong design skills and a deep understanding of digital marketing effectiveness. The "Senior" title suggests a need for leadership in creative direction and system development.

📈 Primary Responsibilities

• Brand Identity Management: Maintain and elevate the Honest Abe Roofing brand identity across all marketing channels, ensuring consistent application of typography, color palettes, and visual style.

• Creative System Development: Design and implement scalable creative systems, templates, and brand guidelines that empower franchise locations to maintain brand consistency while producing effective marketing assets.

• Digital Marketing Creative Design: Create visually compelling and conversion-optimized creative for paid media campaigns (Google, Meta), landing pages, email marketing, and other digital initiatives.

• Website & Landing Page Design Collaboration: Design modern, user-friendly layouts and visual concepts for landing pages and website updates, working closely with front-end developers for implementation.

• Print & Out-of-Home Asset Creation: Design high-impact print marketing materials such as door hangers, direct mail pieces, billboards, sales collateral, yard signs, and vehicle graphics.

• Cross-Functional Creative Support: Collaborate with video producers and content creators to ensure strong visual storytelling and provide creative direction for social media campaigns, thumbnails, and other content assets.

• Workflow Optimization: Build organized design systems, asset libraries, and repeatable templates to enhance marketing production speed and efficiency.

• Creative Quality Control: Serve as the primary quality control for all marketing assets, ensuring adherence to brand standards and strategic objectives.

📝 Enhancement Note: The responsibilities highlight a significant emphasis on scalability and performance. The Senior Brand Designer will not only create assets but also build the systems and processes that allow for efficient, consistent creative output across a distributed franchise network. This requires a strategic approach to design beyond individual campaign execution.

🎓 Skills & Qualifications

Education:

Experience:

• 4+ years of professional graphic design experience, with a proven track record in brand development and digital marketing creative.

Required Skills:

• Expert Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for day-to-day asset creation and manipulation.

• Brand Design Expertise: Demonstrated ability to maintain and evolve a strong brand identity, ensuring visual consistency across diverse applications.

• Digital Marketing Creative: Deep understanding of designing for digital channels, with a focus on conversion optimization, lead generation, and paid media effectiveness.

• Typography & Layout Mastery: Exceptional skills in typography, layout composition, and visual hierarchy to create clear, impactful designs.

• Cross-Channel Design: Proven experience designing for both print and digital mediums, understanding the unique requirements of each.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in execution and adherence to brand guidelines.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Figma Proficiency: Familiarity with Figma or other collaborative design tools for enhanced team workflow and prototyping.

• Landing Page & UX Design: Experience designing conversion-focused landing pages and a foundational understanding of user experience (UX) principles.

• Web Design Best Practices: Basic understanding of responsive design principles and how designs translate to web environments (e.g., WordPress).

• Marketing Collaboration: Experience working closely with performance marketing, web development, and content teams.

📝 Enhancement Note: The "Senior" designation implies a need for strategic thinking in design systems and brand management, not just execution. Candidates should be prepared to showcase how they've built or scaled creative processes and contributed to measurable marketing performance through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: A significant portion of the portfolio should demonstrate experience in developing or maintaining brand identities, including examples of brand guidelines, system elements, and their application across various media.

• Marketing Creative Examples: Provide clear examples of marketing creative that drove measurable results, particularly for digital channels like paid social (Meta/Facebook, Instagram) and search engine marketing (Google Ads). Include case studies that highlight campaign objectives, design solutions, and outcomes.

• Scalable Template Design: Showcase instances where you've designed templates or systems that allowed for efficient creation of multiple variations of marketing assets (e.g., for different locations, promotions, or ad sets).

• Cross-Media Demonstrations: Include examples that span both print and digital deliverables, illustrating your versatility and understanding of different production requirements.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss how you've streamlined design processes, managed project pipelines, and implemented systems to improve turnaround times and asset organization.

• Brand Guideline Adherence: Demonstrate how you enforce brand consistency through clear documentation and collaboration, especially in a multi-location or franchise environment.

• Performance-Driven Design Methodology: Articulate your process for translating marketing briefs and performance goals into effective creative briefs and design solutions.

📝 Enhancement Note: For a role focused on "performance" and "scalability" in a franchise context, the portfolio is paramount. Candidates must be able to demonstrate not only aesthetic skill but also strategic application of design to achieve business objectives and enable efficient creative deployment.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive medical coverage to support employee well-being.

• Paid Time Off: Generous PTO policy to ensure work-life balance.

• Paid Holidays: Observance of major holidays.

• Retirement Savings Plan: Opportunities for long-term financial planning.

• Professional Development: Potential for training and growth opportunities within the marketing team.

• Creative Environment: Access to modern design tools and a collaborative creative workspace.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• On-site collaboration is expected, suggesting a structured work schedule within the Terre Haute headquarters.

📝 Enhancement Note: The salary range is typical for a mid-level designer with specialized digital and brand system experience in a non-major metropolitan area. Benefits are standard for a full-time position. The emphasis on "in-house" and "collaboration" suggests a preference for consistent on-site presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Services (Roofing)

Company Size: Growing, with an established franchise network and a dedicated in-house marketing team. The company is described as one of the fastest-growing roofing companies in the country.

Founded: Information not explicitly provided, but the company operates with a modern, performance-focused marketing department.

Team Structure:

• In-House Marketing Agency Model: The marketing department functions as an internal agency, managing paid media, creative production, websites, automation, and brand development.

• Cross-Functional Collaboration: The Senior Brand Designer will work closely with performance marketing, web development, video production, and content teams.

• Franchise Support: A key aspect of the role involves supporting franchise locations with scalable marketing assets.

Methodology:

• Performance-Driven: Emphasis on creating creative that is not only visually compelling but also conversion-focused and measurably effective.

• Speed and Agility: The marketing department prioritizes speed, accountability, innovation, and measurable results, operating in a fast-paced environment.

• Data-Informed Creativity: Collaboration with performance marketing suggests a data-driven approach to creative testing and optimization.

Company Website: https://www.honestaberoofing.com/

📝 Enhancement Note: Honest Abe Roofing appears to be a company that invests heavily in its marketing infrastructure, treating it like a high-performance internal agency. This suggests a culture that values innovation, data, and tangible results, which should be reflected in the candidate's approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Creative & Design function, specifically focused on Brand and Digital Marketing Creative. It sits within the Marketing department, which operates like an internal agency.

Reporting Structure: The Senior Brand Designer & Digital Creative Lead will likely report to the Marketing Director or a similar senior marketing leadership role, overseeing the brand's visual output.

Operations Impact: The role has a direct impact on revenue by creating high-performing marketing creative that drives lead generation and conversion for both the corporate brand and its franchise network. Effective brand design and scalable creative systems are crucial for national brand recognition and localized marketing success.

Growth Opportunities:

• Leadership in Creative Systems: Opportunity to define and lead the development of comprehensive design systems and brand guidelines that will shape the company's visual future.

• Strategic Creative Input: Influence marketing strategy through the creation of innovative and effective creative assets across multiple channels.

• Skill Expansion: Potential to deepen expertise in performance marketing creative, UX/UI design, and brand strategy within a growing company.

• Mentorship: Possibility to mentor junior designers or interns as the marketing team expands.

• Career Progression: Advancement to Creative Director or similar leadership roles within the marketing department as the company continues its rapid growth.

📝 Enhancement Note: This role offers a significant opportunity for a designer to establish and refine the visual identity and creative processes for a rapidly expanding national brand, providing substantial impact and growth potential within the marketing function.

🌐 Work Environment

Office Type: In-house role at the Terre Haute, Indiana headquarters. The company emphasizes the value of in-person collaboration.

Office Location(s): Terre Haute, Indiana. This location suggests a professional office environment conducive to creative work and team collaboration.

Workspace Context:

• Collaborative Hub: The workspace is designed for close collaboration with other marketing functions, including performance marketing, web development, and content creation.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and project management tools.

• Team Interaction: Frequent interaction with marketing team members, leadership, and potentially franchise representatives to understand their creative needs.

Work Schedule:

• Full-time, typically 40 hours per week.

• The on-site nature of the role implies a standard business hours schedule, with flexibility potentially available based on project needs and company policy. The emphasis on collaboration suggests a need for consistent availability during core working hours.

📝 Enhancement Note: The explicit mention of an "in-house" role at headquarters and the value placed on "collaborating closely... in person" indicates that remote work is not an option for this position. Candidates should be prepared for a traditional office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for alignment with experience and skill requirements.

• Portfolio Review & Technical Interview: In-depth discussion of the candidate's portfolio, focusing on design process, strategic thinking, and execution for both brand and performance-driven creative. This may include technical questions about software proficiency and design principles.

• Cross-Functional Interviews: Meetings with key stakeholders from performance marketing, web development, and content teams to assess collaboration style and understanding of integrated marketing efforts.

• Creative Challenge/Case Study: Potential for a design exercise or case study presentation to evaluate problem-solving skills, creative concept development, and ability to meet specific marketing objectives under time constraints.

• Final Interview: Discussion with senior leadership to assess cultural fit, strategic alignment, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your brand design, digital marketing creative, and scalable system development capabilities.

• Quantify Impact: For marketing creative, clearly articulate the campaign goals, your design contribution, and any measurable results (e.g., increased click-through rates, conversion rates, lead generation). Use data where possible.

• Showcase Process: For each project, briefly explain your design process, the problem you were solving, your creative decisions, and how you collaborated with others.

• Highlight Scalability: Include examples of how you've created templates or systems that allow for efficient adaptation of creative assets across different platforms or markets.

• Demonstrate Brand Stewardship: Show how you've maintained or elevated brand consistency and identity.

Challenge Preparation:

• Understand the Brand: Research Honest Abe Roofing’s current branding, marketing efforts, and target audience.

• Think Performance: Consider how design directly impacts conversion rates and lead generation in the home services industry.

• Focus on Systems: Be ready to discuss how you would approach building or optimizing creative systems for a franchise network.

• Articulate Collaboration: Prepare examples of how you work effectively with non-designers (marketers, developers) to achieve common goals.

📝 Enhancement Note: The emphasis on "performance" and "scalability" means the portfolio review will likely focus heavily on results and process, not just aesthetics. Candidates should be prepared to discuss ROI and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design and digital asset creation.

  • Photoshop: For image manipulation, digital ad design, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For print layout, brochures, sales collateral, and brand guideline documents.

• Figma (Preferred): For collaborative design, prototyping, and building design systems, offering real-time co-editing and streamlined handoffs to developers.

Analytics & Reporting:

CRM & Automation:

Project Management:

• Asana (or similar): Used for task management, project tracking, and team collaboration, ensuring efficient workflow and deadline adherence.

• Google Workspace: For document creation, collaboration, and communication.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Figma is highly preferred, indicating a move towards more collaborative and modern design workflows. Understanding the purpose of these tools in a broader marketing context is key.

👥 Team Culture & Values

Operations Values:

• Speed, Accountability, Innovation, Measurable Results: These are explicitly stated company values for the marketing department. Candidates should demonstrate how their work embodies these principles.

• Performance-Oriented: A strong focus on creating marketing assets that directly contribute to lead generation and conversion goals.

• Brand Stewardship: A deep respect for and commitment to maintaining and elevating the Honest Abe Roofing brand identity.

• Collaborative Spirit: A willingness to work closely with diverse teams (marketing, web, video) to achieve shared objectives.

Collaboration Style:

• Internal Agency Model: Works as a cohesive unit, supporting different marketing functions with specialized creative expertise.

• Cross-Functional Integration: Regular interaction and collaboration with performance marketers, web developers, and content creators to ensure cohesive campaign execution.

• Feedback-Driven: Openness to feedback from marketing stakeholders and performance data to refine creative strategies.

📝 Enhancement Note: The company values are heavily geared towards a results-driven, agile, and collaborative marketing environment. Candidates should align their approach and communication with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Ensuring that creative remains on-brand while also being optimized for high conversion rates across various digital platforms.

• Scalability for Franchise Network: Developing creative systems and assets that are easily adaptable and usable by multiple franchise locations, each with potentially different local nuances.

• Fast-Paced Environment: Keeping up with the demands of a rapidly growing company and a high-performance marketing team, requiring efficient workflow and prioritization.

• Evolving Digital Landscape: Staying current with design trends and best practices in digital advertising and conversion optimization.

Learning & Development Opportunities:

• Deepen Performance Marketing Expertise: Gain hands-on experience in designing creative specifically for paid media and conversion rate optimization (CRO).

• Master Design Systems: Develop advanced skills in building and managing comprehensive design systems for national brands.

• Cross-Functional Skill Exposure: Learn about performance marketing strategies, web development processes, and content creation from internal experts.

• Brand Strategy Influence: Play a key role in shaping the visual direction of a nationally recognized brand during a period of significant growth.

📝 Enhancement Note: The challenges are tied to the company's growth and marketing model, offering opportunities for significant professional development in performance-driven design and brand system management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a scalable design system for a multi-location brand. What are the key components, and how would you ensure consistency?"

• "How do you approach designing creative for paid media campaigns (e.g., Facebook Ads, Google Ads)? What metrics do you consider, and how do you iterate based on performance data?"

Company & Culture Questions:

• "How do you align your creative work with company values like 'speed, accountability, innovation, and measurable results'?"

• "How would you collaborate with our performance marketing team to ensure our creative is both on-brand and effective?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase brand identity work, digital marketing creative, and any examples of scalable systems or templates.

• Tell the Story: For each project, briefly outline the objective, your role, the challenges, your creative process, the solution, and the results (quantify whenever possible).

• Highlight Performance: Emphasize projects where your design directly influenced marketing performance metrics like CTR, conversion rates, or lead volume.

• Demonstrate Scalability: Clearly show how you’ve created assets or systems that can be easily replicated or adapted for different markets or campaigns.

• Be Ready for Q&A: Anticipate questions about your design choices, technical skills, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong aesthetic sensibility, strategic thinking for performance, and the ability to build systems that support growth.

📌 Application Steps

To apply for this Senior Brand Designer & Digital Creative Lead position:

• Submit your application through the provided link on the Honest Abe Roofing Careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand identity, scalable design systems, and performance-driven digital marketing creative. Prioritize examples relevant to lead generation in service-based industries.

• Resume Optimization: Ensure your resume clearly articulates 4+ years of relevant experience, emphasizing proficiency in Adobe Creative Suite, digital marketing design, and any experience with multi-location brands or franchise networks. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, how you measure creative success, and your experience with collaborative workflows. Prepare specific examples for the strategy and culture questions outlined above.

• Company Research: Familiarize yourself with Honest Abe Roofing's current branding, marketing campaigns, and their position in the market to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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