Senior Brand Design Manager - AXS

📍 Job Overview

Job Title: Senior Brand Design Manager Company: AEG Worldwide (AXS) Location: Los Angeles, CA Job Type: Full-Time Category: Marketing Operations / Brand Management Date Posted: July 24, 2025 Experience Level: Mid-Senior Level (4-6 years) Remote Status: On-site

🚀 Role Summary

• Lead end-to-end brand design initiatives, ensuring visual identity consistency across all marketing and product touchpoints for AXS, a leader in live entertainment ticketing.
• Develop, refine, and manage the AXS Brand Guide, serving as the ultimate authority on visual branding standards and best practices.
• Mentor and guide junior and mid-level designers, fostering a collaborative environment that elevates team output and individual professional growth.
• Drive creative excellence by translating business objectives into compelling visual narratives that enhance fan engagement and brand trust.
• Collaborate strategically with cross-functional teams, including marketing, product, and content, to ensure seamless brand integration and impact.

📝 Enhancement Note: While the input data specifies "Senior Brand Design Manager" and focuses on design responsibilities, the "Operations" framework requires interpreting this role through the lens of how brand design supports and drives operational efficiency and effectiveness within marketing and GTM functions. This includes managing brand assets as operational tools, ensuring brand consistency for streamlined marketing execution, and leveraging design systems for scalable operations.

📈 Primary Responsibilities

• Brand Guideline Management: Lead the creation, iteration, and maintenance of the AXS Brand Guide, ensuring it remains a current, comprehensive, and actionable resource for all internal and external stakeholders.
• Project Leadership: Manage and execute brand design projects from initial concept development through final delivery, requiring minimal supervision and demonstrating strong ownership.
• Team Mentorship: Provide guidance, feedback, and support to junior and mid-level designers, fostering their professional development and enhancing the overall quality of the design team's output.
• Visual Identity Oversight: Act as the primary guardian of AXS's visual identity, reviewing and approving assets created by other teams to ensure unwavering brand consistency and adherence to guidelines.
• Asset Library Development: Oversee the creation, organization, and ongoing maintenance of a comprehensive library of content and creative assets, facilitating efficient access and use across the organization.
• Brand Expertise: Serve as the go-to subject matter expert for visual branding, effectively communicating brand standards and best practices through templates, guidelines, and direct consultation.
• Cross-Functional Collaboration: Partner closely with marketing, product, content, and other departments to ensure cohesive brand messaging and visual representation across all campaigns and initiatives.
• Trend Integration: Proactively research and integrate current design trends, emerging technologies, and industry best practices to continuously refresh and innovate the AXS brand's visual expression.

📝 Enhancement Note: The responsibilities listed are directly translated from the provided description and are typical for a senior-level brand design role. The emphasis on leading, managing, mentoring, and collaborating aligns with the expectations for operational leadership within a creative function.

🎓 Skills & Qualifications

Education:

• A Bachelor of Arts (BA) or Bachelor of Science (BS) degree in Graphic Design or Visual Design is preferred.

Experience:

• 4-6 years of progressive professional experience in brand design, with a strong track record of developing and managing visual identities.
• Demonstrated experience working directly with senior leadership and executives on high-stakes projects, requiring minimal supervision and delivering impactful results.
• Proven experience in leading the end-to-end creation and implementation of brand guidelines from inception.
• Experience in managing the creation of diverse brand assets across multiple mediums, platforms, and campaigns.

Required Skills:

• Expert Proficiency in Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is essential for creating high-impact, brand-aligned creative work.
• Advanced Figma Skills: Ability to design collaboratively, build and manage scalable design systems, and guide others in Figma best practices is critical for modern design workflows.
• Exceptional Typography: Demonstrates superior typographic skills and a meticulous attention to detail in all visual communications.
• Brand Guideline Development: Proven ability to create, manage, and evolve comprehensive brand style guides.
• Project Management: Strong organizational and project management skills to handle multiple projects concurrently from concept to completion.
• Cross-Functional Collaboration: Ability to effectively partner with and influence stakeholders across marketing, product, and content teams.
• Communication Skills: Excellent verbal and written communication abilities, with a proven capacity to present to stakeholders and provide constructive feedback.
• Problem-Solving: A proactive, results-oriented approach with a strong problem-solving mindset and receptiveness to feedback.

Preferred Skills:

• Deep awareness of current design and industry trends, with the ability to translate insights into innovative and forward-thinking visual presentations.
• Experience in the live entertainment, ticketing, or related technology sectors.
• Understanding of the impact of brand trust on customer loyalty and business success.
• Experience with motion graphics or video editing software.

📝 Enhancement Note: The required skills are directly extracted. The preferred skills are inferred based on the company's industry (live entertainment/ticketing) and the need for a "Senior" role to be aware of broader industry trends and their impact on brand perception and business outcomes. The "4-6 years" experience suggests a need for demonstrated leadership and strategic thinking beyond junior execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Development Case Studies: Showcase 2-3 comprehensive case studies demonstrating the development and evolution of a brand's visual identity, including strategy, execution, and impact. Highlight experience in building brand guidelines from scratch.
• Asset Creation Examples: Provide a diverse range of high-quality creative assets across various mediums (digital, print, social, web) that clearly reflect brand consistency and strategic application.
• Design System Examples: Include examples of scalable design systems or component libraries, particularly showcasing Figma proficiency, demonstrating an understanding of efficiency and maintainability.
• Project Leadership Examples: Feature projects where you led the design process from concept to completion with minimal supervision, highlighting your ability to manage timelines and deliver under pressure.
• Mentorship Examples: Briefly describe instances where you have mentored junior designers, providing examples of feedback provided and growth achieved by mentees.

Process Documentation:

• Demonstrate an understanding of establishing and documenting design processes, including:
  • Workflow design for creative project management from brief to final asset delivery.
  • Implementation of design systems for consistent and efficient asset creation.
  • Methods for measuring the effectiveness and impact of design initiatives.

📝 Enhancement Note: Portfolio requirements are specifically tailored to a Senior Brand Design Manager role, emphasizing leadership, brand system development, and the ability to manage and mentor. The focus on process documentation is to assess how the candidate operationalizes their design expertise for efficiency and consistency.

💵 Compensation & Benefits

Salary Range: $74,949 - $112,000 per year. Bonus: This position is eligible for a bonus under the current bonus plan requirements, indicating performance-based incentives tied to company and individual achievements.

Benefits: AXS offers a comprehensive benefits package for full-time employees, including:

• Health & Wellness: Medical, dental, and vision insurance; flexible spending and health savings account options; wellness offerings.
• Time Off: Paid holidays, vacation time, and sick time, providing flexibility and work-life balance.
• Financial Security: Company-paid basic life insurance, voluntary life insurance, and a 401k plan with a 3% employer match.
• Family Support: Parental leave benefits.

Working Hours: Typically 40 hours per week, aligning with standard full-time employment expectations. The on-site nature of the role suggests a structured work week within the Los Angeles office.

📝 Enhancement Note: The salary range is directly provided. The benefits listed are comprehensive and typical for a full-time professional role in the US tech/entertainment industry. The "40 hours" is an assumption based on "Full-Time" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Live Entertainment, Ticketing Technology, and Event Services. AXS operates at the intersection of technology and entertainment, providing ticketing solutions for iconic venues, artists, and sports teams worldwide. This context implies a fast-paced, dynamic environment driven by event cycles and fan engagement. Company Size: AXS employs over 500 professionals globally. As a subsidiary of AEG, it benefits from the scale and resources of a major entertainment and sports conglomerate. Founded: AXS was founded in 2011. Its mission is to connect fans with artists and teams by improving the ticketing experience through innovative solutions.

Team Structure:

• The Brand Design Manager will likely be part of the Marketing or Creative department.
• The team structure would involve reporting to a Director or VP of Marketing/Creative, with direct management of 1-3 junior/mid-level designers.
• Collaboration will be extensive with Marketing, Product Development, Content Creation, and potentially Sales teams to ensure brand cohesion across all customer touchpoints.

Methodology:

• Data-Driven Creativity: While design is creative, AXS likely leverages data analytics to inform design decisions, understand fan behavior, and measure the effectiveness of branding initiatives.
• Agile Project Management: Given the fast-paced nature of the entertainment industry, design projects are likely managed using agile methodologies to ensure flexibility and rapid iteration.
• Systematic Brand Application: Emphasis on building and utilizing design systems for efficiency, consistency, and scalability in asset creation and brand deployment.

Company Website: https://www.aegworldwide.com/ (AEG), https://solutions.axs.com/ (AXS)

📝 Enhancement Note: Inferred company culture and team structure based on the company's industry, size, and the nature of the role. The emphasis on "Fanatix" suggests a culture that values passion for the entertainment industry.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Individual Contributor with potential for team leadership. It sits at a mid-to-senior level within the marketing and creative operations function, responsible for strategic brand execution and team development. Reporting Structure: The Senior Brand Design Manager will report to a Director or VP level executive within Marketing or Creative. They will directly manage and mentor junior designers, influencing their day-to-day work and career progression. Operations Impact: The role significantly impacts the operational efficiency of marketing campaigns by providing consistent, high-quality brand assets and guidelines. Strong brand management ensures clear customer communication, reduces rework, and supports brand recognition, all critical for effective GTM operations.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Creative Director or Head of Brand Design role, managing larger teams and broader creative strategies.
• Skill Specialization: Opportunity to deepen expertise in areas like design systems, digital product design, or brand strategy within the entertainment sector.
• Cross-Functional Mobility: Experience gained in managing brand consistency can lead to roles in broader marketing management, product marketing, or even GTM strategy.
• Industry Exposure: Working with leading venues and artists provides exposure to diverse brand challenges and opportunities within the global entertainment landscape.

📝 Enhancement Note: Growth opportunities are framed within the context of operations and creative leadership, considering typical career paths for senior design professionals in a corporate environment.

🌐 Work Environment

Office Type: AXS is headquartered in Downtown Los Angeles, CA. The description implies a professional office environment typical of a tech and entertainment company. Office Location(s): Primarily based in Los Angeles, CA, with potential for collaboration with global teams. Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration among creative teams, marketing, and product development.
• Tooling & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially project management tools will be available.
• Team Interaction: Opportunities for daily interaction with designers, marketers, and product managers to discuss projects, share feedback, and align on brand strategy.

Work Schedule: The role is on-site in Los Angeles, suggesting a standard 5-day work week. While specific flexibility isn't mentioned, the creative nature of the role might allow for some flexibility within project deadlines.

📝 Enhancement Note: Inferred work environment details based on the location and company type, focusing on aspects relevant to a designer's daily experience and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications and cultural fit.
• Portfolio Review & Creative Challenge: A key stage will involve presenting a portfolio showcasing relevant brand design work and potentially a creative exercise or case study related to AXS's brand challenges.
• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, leadership style, and project management capabilities.
• Team/Cross-Functional Interviews: Meetings with potential team members and key cross-functional partners (e.g., Marketing, Product) to evaluate collaboration skills and strategic alignment.
• Executive Interview (Potentially): For senior roles, an interview with a senior executive (e.g., VP Marketing, CMO) may occur to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand guideline development, end-to-end project leadership, and diverse asset creation.
• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed (including any operational or system-based approaches), the solutions you implemented, and the measurable impact or outcomes.
• Highlight Brand Systems: If you have experience building design systems in Figma, dedicate a section or specific examples to showcase this capability, emphasizing scalability and efficiency.
• Demonstrate Mentorship: Be prepared to discuss specific examples of how you have mentored junior designers, providing constructive feedback and fostering their growth.
• Showcase Brand Understanding: Include projects that demonstrate a deep understanding of brand strategy, visual identity, and how design drives business objectives.

Challenge Preparation:

• AXS Brand Analysis: Research AXS's current brand identity, marketing efforts, and competitive landscape. Identify potential areas for brand enhancement or consistent application.
• Design System Thinking: Be ready to discuss principles of design systems, their benefits for operational efficiency, and how you would approach building or refining one for AXS.
• Problem-Solving Scenarios: Prepare to discuss how you would handle common design challenges, such as conflicting stakeholder feedback, tight deadlines, or ensuring brand consistency across diverse platforms.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a senior design role, emphasizing strategic thinking, leadership, and the practical application of design skills in a business context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and layout (Photoshop, Illustrator, InDesign).
• Figma: Critical for collaborative design, building scalable design systems, prototyping, and UI design. This is highlighted as an advanced skill requirement.
• Project Management Software: Likely tools like Asana, Trello, Jira, or Monday.com for managing design projects and workflows.
• Presentation Software: PowerPoint, Google Slides, or Keynote for creating and delivering stakeholder presentations.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics): Understanding how design impacts website traffic, conversion rates, and user engagement.
• Data Visualization Tools (e.g., Tableau, Power BI): Potentially used to present design performance metrics or understand user behavior data.

CRM & Automation:

• While not directly a CRM role, understanding how brand assets are used within CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) for campaign execution is beneficial.
• DAM (Digital Asset Management) Systems: Familiarity with systems for organizing and distributing brand assets efficiently.

📝 Enhancement Note: Tools are identified based on the job description's explicit requirements (Adobe Suite, Figma) and common tools used in marketing operations and creative teams for project management and asset handling.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A drive for high-quality design and a focus on how design contributes to business objectives and fan experience.
• Collaboration & Teamwork: Valuing input from diverse teams and working together to achieve common goals.
• Innovation & Adaptability: Staying current with trends and embracing new technologies and approaches to design.
• Ownership & Accountability: Taking responsibility for projects from start to finish and delivering on commitments.
• Passion for Entertainment: A genuine interest in live entertainment, music, and sports, which fuels creativity and understanding of the audience.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with marketing, product, and content teams to ensure brand alignment and effective campaign execution.
• Feedback Integration: A culture that encourages constructive feedback and uses it to refine designs and processes.
• Knowledge Sharing: Encouraging the sharing of design best practices, trends, and learnings within the team and across departments.

📝 Enhancement Note: Values and collaboration style are inferred based on the company's mission, industry, and the requirements of a senior, collaborative role. The "Fanatix" moniker suggests a culture that embraces passion for the industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand adherence while introducing fresh creative concepts to keep the brand relevant and engaging in a dynamic industry.
• Managing Multiple Stakeholder Needs: Aligning diverse opinions and requirements from various departments (marketing, product, sales, legal) on brand assets and campaigns.
• Rapid Iteration in a Fast-Paced Industry: Adapting quickly to changing event schedules, marketing campaigns, and industry trends to deliver timely design solutions.
• Scaling Brand Assets: Ensuring brand assets are easily adaptable and scalable across a wide range of touchpoints and platforms, from digital to physical.

Learning & Development Opportunities:

• Industry Conferences: Attending design and entertainment industry events (e.g., HOW Design Live, Adobe MAX, industry-specific marketing conferences) for networking and skill enhancement.
• Online Courses & Certifications: Pursuing further training in advanced Figma techniques, design systems, UX/UI principles, or brand strategy.
• Mentorship Programs: Engaging with senior leaders within AEG or AXS for career guidance and leadership development.
• Cross-Departmental Projects: Gaining exposure to different facets of the business through project involvement, broadening understanding of GTM operations and product development.

📝 Enhancement Note: Challenges and learning opportunities are framed within the context of the senior brand design role and the entertainment industry's operational demands.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or evolving a brand guide for a company like AXS, which operates across diverse entertainment verticals?" (Focus on process, stakeholder input, and scalability.)
• "Describe a complex brand design project you led from concept to completion with minimal supervision. What were the key challenges, and how did you overcome them?" (Highlight project management, problem-solving, and execution.)
• "How do you ensure brand consistency across multiple platforms and teams, especially when working with external agencies or internal departments with varying design maturity?" (Focus on systems, communication, and oversight.)
• "Walk us through your process for mentoring junior designers. What feedback techniques do you find most effective?" (Assess leadership and team development skills.)
• "How do you stay current with design trends, and how have you incorporated new trends into your work to drive business impact?" (Evaluate proactive learning and strategic application.)

Company & Culture Questions:

• "What excites you about AXS and the live entertainment industry?" (Assess passion and cultural fit.)
• "How do you think brand trust impacts fan engagement in the ticketing space?" (Gauge understanding of brand's strategic importance.)
• "How would you describe your ideal collaborative relationship with marketing and product teams?" (Evaluate teamwork and cross-functional communication.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around clear project narratives: Problem -> Solution -> Outcome.
• Highlight Key Skills: Explicitly call out your proficiency in Adobe Creative Suite and Figma, and demonstrate how you've leveraged them for efficiency and impact.
• Showcase Brand Systems: If you have design system examples, present them as a demonstration of your ability to create scalable and operationally efficient design assets.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your design work (e.g., increased engagement, improved conversion rates, reduced asset creation time).
• Engage and Interact: Be prepared to answer questions about your process and decisions, and show genuine enthusiasm for the role and AXS.

📝 Enhancement Note: Interview questions and preparation tips are designed to probe the candidate's strategic thinking, operational approach to design, leadership capabilities, and understanding of the entertainment industry's unique demands.

📌 Application Steps

To apply for this Senior Brand Design Manager position:

• Submit Your Application: Complete the application form through the provided link on the AEG Worldwide careers page.
• Portfolio Preparation: Curate a strong portfolio that showcases 3-5 key brand design projects. Focus on case studies demonstrating brand guideline development, end-to-end project leadership, and creative asset creation. Ensure your Figma skills and any design system work are prominently featured.
• Resume Optimization: Tailor your resume to highlight experience in brand management, design leadership, mentorship, and proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible.
• Interview Practice: Prepare to discuss your design process, project management approach, and how you foster collaboration. Rehearse answers to common interview questions, especially those related to brand strategy, mentorship, and problem-solving in a fast-paced environment.
• Company Research: Thoroughly research AXS, its mission, its current brand presence, and its position within the live entertainment industry. Understand AEG's broader role and how AXS fits into its ecosystem.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.