Senior Brand and UX Writer (f/m/d)

📍 Job Overview

Job Title: Senior Brand and UX Writer (f/m/d) Company: pdm solutions GmbH Location: Berlin, Germany Job Type: FULL_TIME Category: Brand & Content Strategy / User Experience Date Posted: 2026-01-20T09:08:30.51 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Define and scale brand voice and UX writing systems across multiple brands, ensuring consistent and impactful messaging.
• Craft clear, human-centered copy for web and app experiences, enhancing usability and building user trust.
• Develop and maintain content patterns, templates, and messaging frameworks to streamline product development and ensure consistency.
• Collaborate closely with Product Design, Engineering, and Marketing teams to integrate content strategy early in the product development lifecycle.

📝 Enhancement Note: This role is positioned as a "Senior" level, indicating a need for strategic thinking, leadership in content initiatives, and the ability to mentor or guide junior team members or influence cross-functional teams. The "f/m/d" (female/male/diverse) designation is standard in Germany, emphasizing an inclusive hiring approach. The hybrid work arrangement suggests a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Write, edit, and refine product copy for various user interfaces, including microcopy, user flows, empty states, error messages, and onboarding sequences.
• Create and maintain a comprehensive library of content patterns and reusable templates to accelerate shipping cycles and ensure consistent user experiences.
• Define, document, and evolve the brand voice and tone guidelines, ensuring clear and effective translation across multiple distinct brands.
• Participate actively in user research initiatives to gather insights and translate them into actionable improvements for product language and user journeys.
• Conduct quality assurance (QA) on product language, focusing on consistency, terminology, clarity, accessibility, and adherence to brand tone.
• Partner closely with Product Design and Product/Engineering teams from the initial stages of user flow design to ensure content is integral, not an afterthought.
• Support key brand initiatives, including landing pages, email campaigns, and feature announcements, by contributing strategic messaging and copy.
• Foster and champion a strong content culture within the organization, promoting collaborative writing practices and knowledge sharing across departments.

📝 Enhancement Note: The responsibilities highlight a blend of tactical writing execution and strategic content leadership. Emphasis on "shaping user flows early" and "fostering a strong content culture" suggests the role requires proactive engagement and influence beyond just writing. The mention of "3+ brands" implies a need for adaptability and the ability to manage distinct brand voices.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: Several years of experience in UX writing, content design, brand writing, or a similar role within an agile development environment.

Required Skills:

• Proven experience in UX writing and content design, with a portfolio showcasing impactful work.
• Exceptional command of clarity, structure, tone, and user-centered language.
• Demonstrated ability to create and implement messaging frameworks, voice & tone guidelines, and reusable content patterns.
• Proficiency in making informed decisions in ambiguous situations and clearly articulating trade-offs.
• Solid understanding of accessibility standards and inclusive writing best practices.
• Experience working within agile development methodologies and cross-functional teams.
• Fluency in both English and German, both written and spoken.

Preferred Skills:

• Experience with localization workflows and managing content for international markets.
• Familiarity with user research methodologies and translating research insights into content strategy.
• Experience in shaping content strategy for multiple distinct brands.
• Knowledge of SEO principles as they apply to UX copy and content.

📝 Enhancement Note: The emphasis on "several years of experience" and "strong sense for clarity, structure, tone, and user-centered language" points to a need for seasoned professionals. The requirement for both English and German fluency is critical for a role operating within Germany and potentially serving a diverse user base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating well-crafted, impactful UX writing and brand content that solves real user problems.
• Case studies showcasing the process of discovery, design, and delivery of content solutions, highlighting the impact on user experience and business goals.
• Examples of messaging frameworks, voice & tone guidelines, and reusable content patterns developed and implemented.
• Visual context for copy, ideally from tools like Figma, showing how text integrates seamlessly within UI designs.

Process Documentation:

• Demonstrate experience in defining and scaling UX writing systems and content patterns.
• Showcase the ability to participate in user research and translate findings into improved content.
• Provide examples of quality assurance processes for product language, including consistency, clarity, and accessibility checks.
• Illustrate collaboration with design and engineering teams to integrate content early in the user flow design process.

📝 Enhancement Note: A strong portfolio is crucial for this role, serving as tangible proof of the candidate's ability to translate strategic thinking into practical, user-centered content. The emphasis on "solving real problems for real people" and "impactful work" suggests a need for quantifiable results or clear qualitative improvements in the portfolio.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand and UX Writer in Berlin, Germany, with 5-10 years of experience, the estimated annual gross salary range is €65,000 - €85,000. This estimate considers the cost of living in Berlin, the company's industry (digital solutions/SMEs), and the seniority of the role.

Benefits:

• Inclusive and collaborative workplace culture: Flat hierarchies, rapid decision-making, and a supportive environment.
• Flexible work options: Autonomy to shape work schedules, with options for remote, office-based, or partner-site work.
• Visa/Work Permit Support: Assistance with the Blue Card application process for eligible international candidates.
• Motivated Team: Opportunity to collaborate with a driven, multi-disciplinary team focused on innovation.
• Real Creative Input: A culture that actively evaluates and pipelines employee ideas for development.
• Competitive Compensation: Attractive base salary complemented by individualized performance-based bonuses.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling and work location as part of the hybrid arrangement.

📝 Enhancement Note: The salary range is an estimate based on common compensation benchmarks for senior content roles in major German tech hubs like Berlin. The inclusion of "Blue Card" support for visa sponsorship is a significant benefit for international applicants. The bonus structure tied to KPIs indicates a performance-driven compensation model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Hub for Directory Brands, SME Digitalization, Technology Services. pdm solutions GmbH operates at the intersection of digital platforms, SME enablement, and innovation, leveraging technology to improve services and create new projects. This context means the company likely values agility, customer-centricity, and a forward-thinking approach to digital transformation.

Company Size: While not explicitly stated, the description implies a growing organization with multiple brands and cross-functional teams (Product Design, Engineering, Marketing). It's likely a small to medium-sized enterprise (SME) or a division within a larger entity, fostering an environment where individual contributions are highly visible.

Founded: The founding date is not provided, but the company's focus on "new technologies" and "digital hub" suggests a modern, dynamic organization, likely established within the last 10-20 years to be at the forefront of digital solutions.

Team Structure:

• The Brand & UX Writer will be part of a diverse team, likely reporting to a Head of Product, Design Lead, or a dedicated Content Lead.
• Collaboration is expected across Product Design, Engineering, Product Management, and potentially Marketing teams.
• The structure emphasizes cross-functional agility, with "flat hierarchies and rapid decision making."

Methodology:

• Emphasis on user-centered design and research to inform content decisions.
• Agile development practices are central, requiring flexibility and iterative work.
• A data-informed approach is implied by "competitive compensation tied to key performance indicators" and the need to "own your impact."

Company Website: http://pdm-solutions.com

📝 Enhancement Note: The company's mission to connect people with SMEs and aid in digitalization suggests a practical, results-oriented culture. The "digital hub" aspect implies innovation and a focus on developing and scaling digital products and services.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand and UX Writer role. It signifies an individual contributor with significant expertise, capable of setting standards, influencing strategy, and potentially mentoring others. The role is crucial for establishing and maintaining a consistent and effective brand voice and user experience across multiple digital products.

Reporting Structure: The writer will likely report to a manager or lead within the Product, Design, or Marketing departments. Close collaboration with Product Designers and Engineers is a key aspect of the role, indicating a matrixed or highly integrated reporting structure for project work.

Operations Impact: The impact of this role is direct and significant on user acquisition, retention, and satisfaction. By crafting clear, human-centered copy, the writer improves usability, reduces friction in user journeys, builds brand trust, and ultimately contributes to conversion rates and customer loyalty. A strong brand voice and intuitive UX copy are critical drivers of a positive digital product experience.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like accessibility, internationalization, or a particular product domain.
• Leadership: Transition into a Content Strategist, Lead UX Writer, or Head of Content role, managing a team and defining broader content strategy.
• Cross-functional Movement: Develop skills in Product Management or UX Design through close collaboration and understanding of those disciplines.
• Mentorship: Guide and mentor junior writers or content designers, developing leadership capabilities.
• Strategic Influence: Play a key role in shaping the overall brand narrative and user experience strategy for pdm solutions GmbH and its portfolio of brands.

📝 Enhancement Note: The "Senior" title and the emphasis on defining and scaling systems suggest a path toward strategic leadership in content. The company's focus on multiple brands also presents an opportunity to build a comprehensive content strategy framework.

🌐 Work Environment

Office Type: The company offers flexible work options, including working from their office, remotely, or on-site with partners. This indicates a modern, adaptable work environment that values employee autonomy. The Berlin office is likely a hub for collaboration, innovation, and team-building activities.

Office Location(s): The primary office is located in Berlin, Germany, a vibrant European capital known for its tech scene and creative industries.

Workspace Context:

• Collaborative: The environment encourages cross-functional collaboration, with teams working closely on product development and brand initiatives.
• Tools & Technology: Access to industry-standard tools such as Figma for in-context copy editing, Google Workspace for collaboration, and Notion for documentation and knowledge management.
• Team Interaction: Opportunities for regular interaction with designers, engineers, product managers, and marketing professionals through meetings, workshops, and informal discussions.

Work Schedule: While a standard 40-hour work week is implied, the "flexible work options" and "autonomy to shape your work schedule" suggest a degree of flexibility, allowing individuals to manage their time effectively to meet project deadlines and personal needs.

📝 Enhancement Note: The hybrid model, combined with "flat hierarchies and rapid decision making," points to a dynamic and employee-empowering work environment typical of many German tech startups and scale-ups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV, cover letter, and portfolio to assess qualifications and alignment with the role's requirements.
• Hiring Manager/Team Interview: A conversation focused on your experience in UX writing, brand voice, content strategy, and collaboration. Expect questions about your approach to user-centered language and agile environments.
• Portfolio Review & Practical Exercise: A session where you'll present your portfolio, discussing specific case studies and demonstrating your process. You may be asked to complete a short writing exercise or critique existing copy.
• Cross-functional Interview: An interview with representatives from Product Design and Engineering to assess your collaboration style, understanding of product development, and ability to integrate content effectively.
• Final Interview: Potentially with a senior leader to discuss strategic vision, cultural fit, and long-term potential within the company.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates your impact on user experience and business objectives.
• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the solutions you implemented, and the measurable results or outcomes.
• Showcase Process: Include examples of how you developed voice and tone guidelines, content patterns, or messaging frameworks. Visuals are key – show copy in context within UI mockups.
• Highlight Collaboration: If possible, include examples of how you partnered with designers and engineers.
• Address Ambiguity: Be prepared to discuss how you handled unclear requirements or made decisions with limited information.
• Quantify Impact: Wherever possible, use metrics (e.g., reduction in support tickets, improvement in conversion rates, increased task completion) to demonstrate the value of your work.

Challenge Preparation:

• Analyze Existing Content: Be ready to critique current website or app copy, identifying areas for improvement in clarity, tone, and user-centricity.
• Brand Voice Exercise: Prepare to adapt a given piece of content to match a specific brand voice or tone.
• User Flow Scenario: You might be asked to write copy for a specific user flow (e.g., onboarding, error handling) based on a brief description.
• Strategy Discussion: Be prepared to discuss how you would approach developing a content strategy for a new feature or product, considering user needs and business goals.

📝 Enhancement Note: The emphasis on a "portfolio of well crafted, impactful work that solves real problems for real people" indicates that the company values practical application and demonstrable results over theoretical knowledge. Being prepared to discuss "trade-offs in plain language" will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for writing copy directly within UI designs, understanding context, and collaborating with designers. Proficiency is expected.
• Google Workspace (Docs, Sheets, Slides): Standard for collaborative document creation, data analysis, and presentations.
• Notion: Used for documentation, knowledge management, and potentially for building content guidelines and pattern libraries.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Matomo) to understand user behavior and content performance, though direct analysis might not be the primary focus.
• Ability to interpret data related to content effectiveness (e.g., A/B test results for copy variations).

CRM & Automation:

• While not directly a CRM role, understanding how content impacts user journeys within CRM systems or marketing automation platforms can be beneficial, especially for landing pages and email campaigns.
• Experience with localization workflows and tools is a plus, indicating an understanding of managing content across languages and regions.

📝 Enhancement Note: The specific mention of Figma, Google Workspace, and Notion indicates the core tools used for daily operations. Experience with localization workflows is a noted bonus, suggesting potential for international expansion or a diverse user base.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through clear, helpful, and empathetic language.
• Collaboration: Strong emphasis on teamwork, open communication, and shared ownership across disciplines. The "we" not "me" mentality is core.
• Agility & Iteration: Embracing rapid development cycles, continuous improvement, and a willingness to adapt based on feedback and data.
• Clarity & Precision: Valuing clear, concise communication in both product copy and internal discussions.
• Innovation: A drive to explore new technologies and approaches to create exceptional digital experiences.

Collaboration Style:

• Proactive Partnership: Actively engaging with Product Design and Engineering from the outset of projects to ensure content is integrated strategically.
• Feedback-Driven: Openness to sharing work early and often, actively seeking and incorporating constructive feedback from cross-functional peers.
• Knowledge Sharing: Contributing to a culture where best practices, learnings, and content assets are shared openly across the company.
• Cross-functional Alignment: Ensuring messaging and tone are consistent across all touchpoints by working closely with marketing and product teams.

📝 Enhancement Note: The company culture emphasizes inclusivity, collaboration, and a proactive approach to problem-solving through content. The "flat hierarchies" and "rapid decision making" suggest an environment where employees are empowered to contribute and influence.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brand Voices: Developing and maintaining distinct yet consistent brand voices for 3+ brands requires strong organizational skills and strategic thinking.
• Balancing User Needs and Business Goals: Ensuring copy is both user-friendly and effectively drives business objectives can be a delicate balance.
• Scaling Content Systems: Defining and implementing reusable content patterns and a scalable writing system requires careful planning and buy-in from multiple teams.
• Integrating Content Early: Shifting the perception and practice of content as an integral part of the design process, rather than an add-on, can be a cultural challenge.
• Ambiguity in Fast-Paced Environments: Thriving in an agile setting with potentially evolving requirements and making confident decisions with incomplete information.

Learning & Development Opportunities:

• Advanced UX Writing & Content Strategy: Opportunities to hone skills in complex user journeys, information architecture, and comprehensive content strategy.
• Brand Development: Deepen expertise in brand positioning, messaging architecture, and managing brand consistency across diverse platforms.
• Cross-functional Skill Acquisition: Gain insights into product design principles, agile development methodologies, and user research techniques.
• Leadership & Mentorship: Develop leadership skills through guiding content initiatives and potentially mentoring junior team members.
• Industry Trends: Stay abreast of evolving best practices in UX writing, content design, accessibility, and digital product development.

📝 Enhancement Note: The challenges are typical for a senior role in a growing tech company, particularly one managing multiple brands. The growth opportunities are aligned with advancing expertise and leadership within the content and product development fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a brand voice for a new product or company. What was your process, and what were the key outcomes?" (Focus on your methodology, research, and impact.)
• "How do you approach writing microcopy for complex user flows, such as onboarding or error handling? Walk us through an example." (Demonstrate your user-centered approach and problem-solving skills.)
• "Imagine you need to create reusable content patterns for common UI elements. How would you design and document these, and how would you ensure adoption across teams?" (Showcase your understanding of scalability and collaboration.)
• "How do you balance user needs with business objectives when crafting copy? Provide an example where you had to make trade-offs." (Highlight your strategic thinking and ability to articulate rationale.)

Company & Culture Questions:

• "Based on what you've learned about pdm solutions GmbH, how would you approach shaping our brand voice and UX writing system across your portfolio of brands?" (Show your research and strategic application.)
• "How do you foster a collaborative content culture within a team or organization? Describe your experience working with designers and engineers." (Focus on your teamwork and communication skills.)
• "What does 'user-centered language' mean to you, and how do you ensure it's implemented consistently?" (Assess your understanding of core UX principles.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your career and approach. For each project, clearly state the objective, your role, the challenge, your process, the solution, and the results.
• Narrative: Tell compelling stories about how your words solved problems for users and contributed to business success.
• Visuals: Use mockups and screenshots to show your copy in context. Highlight specific examples of microcopy, error messages, or onboarding flows.
• Process Emphasis: Detail your research, ideation, iteration, and collaboration steps. Show examples of guidelines or patterns you created.
• Quantify: Be ready to discuss metrics and demonstrate ROI. If direct metrics aren't available, discuss qualitative improvements or user feedback.
• Prepare for Questions: Anticipate questions about your decision-making process, handling feedback, and managing ambiguity.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, practical application, and collaborative skills. Candidates should be ready to articulate their processes and quantify their impact, showcasing a deep understanding of UX writing principles within an agile, cross-functional environment.

📌 Application Steps

To apply for this Senior Brand and UX Writer position:

• Submit your application through the provided link on join.com.
• Tailor your CV and Cover Letter: Highlight your experience in UX writing, brand voice development, content design, and agile environments, using keywords from the job description. Emphasize your fluency in both English and German.
• Curate your Portfolio: Select 3-5 of your most impactful projects that showcase your ability to craft clear, user-centered copy, develop content patterns, and collaborate effectively. Ensure your portfolio demonstrates your process and, where possible, quantifiable results.
• Prepare for Portfolio Presentation: Practice articulating your project process, decision-making, and impact. Be ready to discuss how you would approach the challenges at pdm solutions GmbH.
• Research pdm solutions GmbH: Understand their mission, their brands (if publicly available), and their position in the digital solutions market. Consider how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.