Senior Brand & Marketing Designer (B2B SaaS)

📍 Job Overview

Job Title: Senior Brand & Marketing Designer (B2B SaaS)
Company: Forma.ai
Location: Toronto, Canada
Job Type: Full-Time
Category: Marketing Operations / Brand & Creative
Date Posted: 2026-02-06
Experience Level: 6-10+ years
Remote Status: On-site

🚀 Role Summary

• Drive the visual evolution and cohesive expression of the Forma.ai brand across all marketing and sales touchpoints.
• Develop and implement scalable brand systems and design components to ensure consistent quality and efficient production across diverse marketing channels.
• Translate complex technical concepts into compelling visual narratives for sales enablement, web presence, and marketing campaigns.
• Lead the end-to-end design process for high-impact marketing collateral, including sales decks, landing pages, and digital assets.
• Elevate the brand's perception to a premium standard, reflecting Forma.ai's position as a leader in revenue technology.

📝 Enhancement Note: While this role is primarily within Brand and Marketing Design, its focus on B2B SaaS, sales enablement, and translating complex technical information into clear visual assets positions it closely with GTM operations. The emphasis on building scalable systems and ensuring brand consistency across sales and marketing touchpoints requires a strong understanding of operational efficiency and process.

📈 Primary Responsibilities

• Brand System Development & Enforcement: Evolve and meticulously enforce the brand system across all channels (web, social media, events, video, sales collateral) to ensure visual consistency and coherence.
• High-Impact Collateral Design: Create visually engaging and strategic sales decks, pitch materials, thought leadership content, and other critical sales enablement assets that clearly articulate Forma.ai's value proposition.
• Web & Digital Asset Creation: Design user-friendly and conversion-optimized web pages, landing pages, and digital assets that effectively communicate complex technical information and product stories.
• Video & Motion Graphics: Develop and direct visual concepts for video content, motion graphics, and product walkthroughs, collaborating with internal teams or external freelancers to bring creative visions to life.
• Creative Leadership & Partnership: Act as a key creative partner to Marketing, Product, and executive leadership, providing design expertise and strategic direction to elevate the brand's market presence.
• Quality Assurance & System Optimization: Maintain a high quality bar for all external-facing brand expressions, identifying opportunities to build reusable systems, templates, and guidelines that improve scalability and efficiency.
• Cross-Functional Collaboration: Work closely with developers to ensure seamless implementation of web designs and deliver clean, build-ready files with precise specifications.
• Visual Communication of Complexity: Translate intricate, technical concepts and product features into easily understandable and visually appealing designs that resonate with a B2B audience.

📝 Enhancement Note: The emphasis on "building systems that make quality scalable" and "speeding up production" indicates a need for process-oriented thinking. Candidates should highlight experience in creating design systems, style guides, and templates that facilitate efficient and consistent output across a growing organization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Graphic Arts, Communications, or a related field, or equivalent practical experience.

Experience:

• 6-10+ years of dedicated brand or visual design experience, with a strong preference for candidates with experience in B2B SaaS or complex technical product environments.
• Proven track record of designing and implementing modular brand systems, including components, templates, and comprehensive brand guidelines.
• Experience in end-to-end design ownership, demonstrating the ability to manage projects from concept to completion with speed and rigor.
• Demonstrated experience working closely with developers to deliver pixel-perfect, build-ready files and specifications for web implementation.

Required Skills:

• Brand & Visual Design Expertise: Mastery in developing and executing cohesive brand identities and visual languages across diverse platforms.
• Systems Thinking & Scalability: Ability to design modular brand systems and components that ensure consistency and efficiency across channels and teams.
• Presentation Design & Sales Enablement: Proficient in creating high-impact sales decks, pitch materials, and thought leadership content for C-suite and leadership audiences.
• Web & Landing Page Design: Experience designing engaging and conversion-optimized web pages and landing pages, understanding user experience and technical constraints.
• Motion Graphics & Video Design: Skill in creating and directing visual concepts for video, motion graphics, and social media assets.
• Proficiency in Design Software: Fluency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and modern web design principles.
• Cross-Functional Collaboration: Ability to partner effectively with Marketing, Product, Sales, and Engineering teams, as well as external agencies and freelancers.
• Strong Communication & Rationale: Ability to articulate design decisions, advocate for quality, and explain the "why" behind creative choices.

Preferred Skills:

• Experience managing external agencies or freelancers, providing specific feedback to maintain brand quality.
• Familiarity with modern web design tools and technologies, and an understanding of how design translates into performant web pages.
• Experience designing for complex technical products or in the B2B SaaS industry.
• Video editing and production skills.
• Understanding of marketing campaign strategy and execution.

📝 Enhancement Note: The requirement for "systems thinking" and building "modular brand systems" is critical. Candidates should be prepared to showcase examples in their portfolio that demonstrate their ability to create reusable design elements and guidelines that support operational efficiency and brand consistency at scale.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Include examples of modular brand systems, style guides, component libraries, and templates that demonstrate scalability and consistency across multiple touchpoints.
• B2B SaaS/Technical Design Examples: Showcase work for B2B SaaS companies or complex technical products, highlighting your ability to translate intricate concepts into clear, compelling visuals.
• Web & Landing Page Design: Present case studies of web pages or landing pages designed for conversion, clarity, and credibility, ideally showing collaboration with developers or understanding of implementation.
• Sales Enablement Assets: Feature high-impact sales decks, pitch materials, or thought leadership content that demonstrate strategic thinking and effective visual communication.
• Motion Graphics & Video Work: Include examples of motion graphics, animated explainers, or video assets that showcase creative direction and technical execution.
• End-to-End Project Ownership: Highlight projects where you managed the entire design process from concept to final delivery, demonstrating speed, rigor, and quality.
• Systems Thinking in Action: Clearly articulate how your design systems have improved efficiency, scalability, or brand consistency for previous organizations.

Process Documentation:

• Brand Guideline Development: Demonstrate experience in creating comprehensive brand guidelines that outline visual identity, tone, and application across various media.
• Workflow Optimization: Provide examples of how you've streamlined design workflows, particularly in collaboration with developers or through the creation of reusable assets.
• Quality Control Mechanisms: Explain processes you've implemented or followed to ensure a consistently high quality bar for all design outputs.
• Cross-Functional Design Handoffs: Illustrate your process for collaborating with and handing off design files to developers, marketing teams, or other stakeholders.

📝 Enhancement Note: The emphasis on "systems thinking" and "building systems that make quality scalable" means the portfolio should not just showcase aesthetics but also the underlying structure and methodology that enables efficient and consistent brand application.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Brand & Marketing Designer with 6-10+ years of experience in a major Canadian tech hub like Toronto, the estimated salary range is CAD $90,000 - $130,000 annually. This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Comprehensive health and dental insurance plans.
• Extended health benefits covering vision, prescription drugs, and paramedical services.
• Opportunities for professional development, including courses, workshops, and conferences.
• Potential for stock options or equity in a growing Series B startup.
• Paid time off, including vacation days and company holidays.
• Flexible working arrangements (though this role is on-site).
• Access to modern office facilities and collaborative workspaces in Toronto.
• Potential for team events and social activities.

Working Hours:

• Standard full-time working hours, typically 40 hours per week. While the role is on-site, there may be some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary estimation is based on data from reputable Canadian salary aggregators and industry reports for senior design roles in the B2B SaaS sector in Toronto. Benefits are typical for tech startups of this stage and size.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Sales Compensation and Revenue Technology) Company Size: Series B startup, indicating a growing team likely between 50-200 employees. This size offers a dynamic environment with opportunities for impact but also demands agility and individual contribution. Founded: Forma.ai was founded with a mission to revolutionize sales compensation. This implies a culture of innovation and a drive to solve complex business problems.

Team Structure:

• The Marketing team is described as the "growth engine" of Forma.ai, directly impacting pipeline and revenue.
• The Senior Brand & Marketing Designer will likely report to a Marketing Lead or Director.
• This role requires significant collaboration with Product, Sales, and executive leadership, indicating a cross-functional and integrated approach to marketing.
• The team is likely composed of strategic thinkers who are creative and focused on building a differentiated brand.

Methodology:

• Data-Driven Brand Evolution: The company's core product is data-centric (sales compensation optimization), suggesting that marketing efforts likely leverage data and analytics to inform strategy and measure impact.
• Agile Development & Marketing: As a startup, the company likely operates with agile methodologies, requiring adaptability and quick iteration in design and marketing efforts.
• Focus on Customer Impact: The company's values emphasize customer focus and solving complex problems, indicating that design solutions should be user-centered and driven by customer needs and business outcomes.

Company Website: https://www.forma.ai/

📝 Enhancement Note: The company's focus on "revolutionizing" sales compensation and its Series B funding status suggest a fast-paced, innovative, and growth-oriented environment. The brand designer will play a crucial role in shaping the external perception of this disruptive technology.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as a "Senior" designer, indicating a mid-to-senior level position. It requires significant experience, autonomy, and the ability to lead design initiatives. It's a high-ownership role, implying responsibility for key brand outputs and strategic design direction.

Reporting Structure:

• The Senior Brand & Marketing Designer will likely report to the Head of Marketing or a Marketing Director. They will collaborate closely with Product Managers, Sales Leaders, and potentially C-suite executives on high-visibility projects like executive presentations.

Operations Impact:

• The visual expression of the brand directly influences market perception, lead generation, and sales effectiveness. A strong, cohesive brand system designed by this role will support marketing campaigns, improve sales enablement materials, and contribute to overall brand credibility and revenue growth. The ability to translate complex technical information visually is critical for a B2B SaaS company like Forma.ai.

Growth Opportunities:

• Leadership in Brand Systems: Opportunity to build out and lead the development of comprehensive brand systems and design operations, potentially mentoring junior designers or managing external resources.
• Strategic Design Influence: Influence the overall brand strategy and visual direction of a rapidly growing B2B SaaS company.
• Skill Expansion: Develop expertise in designing for complex technical products, web optimization, and video/motion graphics within a dynamic startup environment.
• Career Progression: Potential to advance into a Creative Director role, Head of Design, or a more specialized area of product marketing design as the company scales.
• Impactful Projects: Work on high-visibility projects that directly contribute to the company's growth, market positioning, and successful fundraising rounds.

📝 Enhancement Note: The "Senior" title and "high-ownership" nature of the role suggest significant autonomy. Candidates should look for opportunities to demonstrate leadership and strategic input, which are key for career advancement in such environments.

🌐 Work Environment

Office Type: On-site role in Toronto, Canada. This suggests a collaborative office environment where in-person interaction and teamwork are valued. Office Location(s): Toronto, Ontario, Canada. This is a major hub for technology and innovation, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Design Space: Expect a workspace that supports in-person collaboration with marketing, product, and sales teams.
• Access to Tools: The role will require access to high-end design software (Figma, Adobe Creative Suite) and potentially video editing tools.
• Team Interaction: Opportunities for direct interaction with leadership and cross-functional teams to discuss strategy, gather requirements, and present design concepts.
• Startup Culture: The environment is likely fast-paced, dynamic, and may involve working with a mix of internal employees and external contractors/agencies.

Work Schedule:

• Standard 40-hour work week, with the expectation of being present in the office. While core hours likely exist, the nature of design and startup work may sometimes require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and spontaneous idea exchange, which can be beneficial for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will assess your resume and initial fit.
• Portfolio Review: A crucial stage where you'll present your portfolio. Be prepared to walk through 3-5 key projects, highlighting your process, problem-solving approach, and the impact of your designs. Focus on projects that demonstrate brand systems, B2B SaaS experience, and your ability to translate complex ideas visually.
• Design Challenge/Case Study: You may be asked to complete a design exercise or present a case study on how you would approach a specific branding challenge for Forma.ai, focusing on their B2B SaaS context.
• Team/Hiring Manager Interviews: Discussions focused on your experience, creative process, collaboration style, and how you align with the company's values and the team's needs. Expect questions about your approach to brand systems, working with developers, and communicating with C-suite.
• Final Round: Potentially interviews with senior leadership to assess strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in B2B SaaS, brand system development, web design, sales enablement, and motion graphics.
• Tell a Story: For each project, explain the problem, your process, your role, the solutions you implemented, and the measurable outcomes or impact.
• Highlight Systems Thinking: Explicitly demonstrate how you've built and utilized design systems, templates, or style guides to ensure scalability and consistency.
• Showcase Technical Collaboration: Include examples or discuss your process for working with developers and delivering clear, build-ready files.
• Address the "Why": Be ready to articulate the strategic rationale behind your design choices.
• Prepare for Questions: Anticipate questions about your creative process, how you handle feedback, manage constraints, and ensure brand quality.

Challenge Preparation:

• Research Forma.ai: Deeply understand their product, target audience, existing brand, and competitive landscape.
• Focus on B2B SaaS: Tailor your approach to the specific challenges of designing for a complex technical product in a business context.
• Systems & Scalability: If given a hypothetical challenge, consider how your solution could be scaled and integrated into a broader brand system.
• Clarity & Impact: Emphasize how your design solutions would drive clarity, conversion, and credibility.

📝 Enhancement Note: The emphasis on "systems thinking," "scalability," and "translating complex technical ideas" means the interview and portfolio review will heavily scrutinize your ability to create efficient, robust design frameworks, not just aesthetically pleasing individual assets.

🛠 Tools & Technology Stack

Primary Design Software:

• Figma: Essential for collaborative design, prototyping, and building design systems. Fluency is a must.
• Adobe Creative Suite: Proficient use of Photoshop for image editing, Illustrator for vector graphics, and InDesign for layout and print collateral.
• Presentation Software: Expertise in designing high-impact decks using tools like Google Slides, PowerPoint, or Keynote.

Web & Digital Tools:

• Web Design Principles: Strong understanding of UI/UX best practices for web and landing pages.
• Prototyping Tools: Familiarity with Figma's prototyping capabilities or other related tools.
• Content Management Systems (CMS): Potential exposure to platforms like WordPress or similar, though direct implementation may not be required.

Video & Motion Tools:

• Motion Graphics Software: Experience with Adobe After Effects for creating animations and motion graphics.
• Video Editing Software: Familiarity with tools like Adobe Premiere Pro or Final Cut Pro for basic video editing and asset creation.

Collaboration & Project Management:

• Project Management Tools: Experience with tools like Asana, Jira, Trello, or similar for tracking design tasks and project progress.
• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for daily team communication.

📝 Enhancement Note: Fluency in Figma and the Adobe Creative Suite is explicitly stated as a requirement. Candidates should be prepared to discuss their experience with these tools in detail, particularly how they leverage them for system design and efficient workflow.

👥 Team Culture & Values

Operations Values:

• Work Well, Together: Emphasizes collaboration, respect, and a supportive team environment. Candidates should demonstrate strong interpersonal skills and the ability to work harmoniously with diverse team members.
• Be Precise. Be Relentless.: This value highlights a commitment to high standards, continuous improvement, and persistence. For a designer, this means attention to detail, a drive for quality, and a proactive approach to problem-solving and iteration.
• Love Our Tech. Love Our Customers.: This underscores a passion for the product and a deep focus on customer needs. Designers should demonstrate an understanding of how their work serves the customer and contributes to the company's mission.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, Product, Sales, and executive leadership, indicating an integrated approach where design is seen as a strategic partner.
• Feedback-Driven Improvement: The mention of working with contractors and providing feedback suggests a culture where constructive criticism is shared to elevate quality.
• Systemic Approach: The emphasis on building scalable systems implies a collaborative effort to create and maintain consistent brand guidelines that benefit the entire organization.
• Agile & Iterative: As a startup, expect a dynamic environment where collaboration is frequent, and design solutions are often iterated upon based on feedback and evolving needs.

📝 Enhancement Note: The company values emphasize a balance of collaboration and high performance. Candidates should showcase how they embody these values through their work ethic and interpersonal approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Rapid Growth: Ensuring the brand remains cohesive and premium across all touchpoints as the company scales rapidly.
• Translating Complex Technical Concepts: Effectively visualizing intricate B2B SaaS product features and benefits for diverse audiences.
• Driving Scalable Design Systems: Building and maintaining robust design systems that empower various teams and external partners to produce high-quality, on-brand assets efficiently.
• Managing Multiple Stakeholders: Collaborating effectively with C-suite, Marketing, Product, and Sales to meet diverse design needs and strategic objectives.
• Maintaining High Quality with Speed: Delivering exceptional design work quickly without compromising on quality or brand integrity in a fast-paced startup environment.

Learning & Development Opportunities:

• Brand System Leadership: Opportunity to define and lead the evolution of a critical brand system for a growing tech company.
• Strategic Design Impact: Directly influence the market perception and growth trajectory of Forma.ai through impactful design work.
• B2B SaaS Specialization: Deepen expertise in a high-demand sector, understanding the unique design challenges and opportunities within B2B SaaS.
• Cross-Functional Skill Development: Gain exposure to product strategy, marketing campaign planning, and executive communications through close collaboration.
• Mentorship & Team Growth: Potential to mentor junior designers or contractors and contribute to building out the design function as the company scales.

📝 Enhancement Note: The challenges presented are common in high-growth B2B SaaS companies. Candidates should frame their experience in overcoming similar hurdles as valuable assets.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the Forma.ai brand system to support our next phase of growth, considering our B2B SaaS product?" (Focus on systems, scalability, and B2B context).
• "Describe a time you had to translate a complex technical concept into a clear and compelling visual design. What was your process and the outcome?" (Highlight process, problem-solving, and impact).
• "Walk me through a project where you built or significantly contributed to a design system. What were the key components, how did you ensure adoption, and what were the benefits?" (Demonstrate systems thinking and operational efficiency).
• "How do you balance maintaining brand quality with the need for speed and volume in a startup environment?" (Address rigor, efficiency, and proactive solutions).

Company & Culture Questions:

• "What excites you most about Forma.ai's mission and the B2B SaaS space?" (Show genuine interest and understanding).
• "How do you embody our values of 'Work well, together' and 'Be precise. Be relentless.' in your design practice?" (Connect your approach to their stated values).
• "Describe your experience collaborating with developers on web projects. How do you ensure a smooth handoff and accurate implementation?" (Focus on technical collaboration and communication).
• "How do you approach receiving and giving creative feedback, especially when working with contractors or external agencies?" (Demonstrate professionalism and constructive communication).

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 projects that best exemplify your skills in B2B SaaS brand design, system building, and translating complexity.
• Structure Your Narrative: For each project, clearly define the problem, your role, your process (emphasizing systems thinking), the solution, and the measurable results or impact.
• Highlight Systems: Explicitly point out how your design systems, templates, or guidelines contributed to efficiency, consistency, or scalability.
• Showcase Technical Collaboration: Discuss your interaction with developers, product managers, or other stakeholders involved in bringing designs to life.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, tools, and processes.

📝 Enhancement Note: The interview process will likely heavily test your strategic thinking, your ability to operate autonomously, and your understanding of how design supports business objectives in a B2B SaaS context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development.
• Adobe Creative Suite: Proficient use of Photoshop, Illustrator, and InDesign for a wide range of graphic design tasks.
• Presentation Software: Mastery of tools like Google Slides, PowerPoint, or Keynote for creating executive-level decks.

Web & Digital Design:

• Web Design Best Practices: Understanding of UI/UX principles, responsive design, and conversion optimization.
• Prototyping: Experience with Figma's prototyping features or similar tools to demonstrate user flows.

Video & Motion Graphics:

• Adobe After Effects: For creating engaging motion graphics and animations.
• Adobe Premiere Pro / Final Cut Pro: For video editing and asset creation.

Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams.
• Project Management Tools: Asana, Jira, Trello, or similar.

📝 Enhancement Note: Fluency in Figma and Adobe Creative Suite is non-negotiable. Candidates should be ready to demonstrate their proficiency and discuss how they use these tools to build scalable brand systems and execute high-quality designs.

👥 Team Culture & Values

Operations Values:

• Work Well, Together: Fosters a collaborative, respectful, and supportive environment. Expect a team that values teamwork and mutual support.
• Be Precise. Be Relentless.: Drives a culture of high standards, continuous improvement, and perseverance. Candidates should demonstrate attention to detail and a commitment to pushing boundaries.
• Love Our Tech. Love Our Customers.: Instills a passion for the product and a strong customer-centric approach. Designers are expected to understand how their work serves the customer and contributes to solving business problems.

Collaboration Style:

• Cross-Functional Partnership: Design is integrated with Marketing, Product, and Sales, requiring strong communication and partnership skills.
• Feedback & Iteration: A culture of constructive feedback is present, especially when working with external resources, to ensure quality.
• Systemic Approach: Emphasis on creating shared resources like design systems to enable efficiency and consistency across teams.
• Agile & Fast-Paced: Expect dynamic interactions and the need to adapt quickly to evolving project needs in a startup setting.

📝 Enhancement Note: The company culture values both strong individual contribution and effective teamwork. Candidates should be able to articulate how they contribute to a positive team dynamic while driving precise, high-quality work.

⚡ Challenges & Growth Opportunities

Challenges:

• Scalability of Brand Systems: Developing and maintaining design systems that can effectively scale with a rapidly growing B2B SaaS company, supporting diverse internal and external users.
• Visualizing Technical Complexity: Translating intricate product features and value propositions into clear, compelling, and aesthetically premium visual assets.
• Balancing Speed and Quality: Delivering high-impact creative work efficiently without compromising the brand's premium perception.
• Cross-Departmental Alignment: Effectively managing design expectations and collaborating with various departments (Marketing, Product, Sales, Executive Leadership) to achieve strategic goals.
• Elevating Brand Perception: Ensuring the visual identity consistently communicates Forma.ai's status as a market leader and premium brand.

Learning & Development Opportunities:

• Brand System Leadership: Opportunity to shape and lead the ongoing development of a critical brand system, potentially defining best practices for the company.
• Strategic Design Influence: Play a key role in defining and evolving the visual identity of a high-growth B2B SaaS company.
• Industry Expertise: Deepen understanding of B2B SaaS market dynamics, sales enablement strategies, and the specific design challenges within this sector.
• Cross-Functional Exposure: Gain valuable experience collaborating with product management, sales strategy, and executive leadership.
• Potential for Team Growth: As the company scales, there may be opportunities to mentor junior designers or build out the design function.

📝 Enhancement Note: The growth opportunities highlight the potential for significant impact and career advancement within a dynamic startup environment, particularly for those who can demonstrate strong systems thinking and business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and implementing a scalable brand system for a B2B SaaS company. How would you ensure its adoption across different teams?" (Focus on methodology, systems thinking, and collaboration).
• "How do you approach translating complex technical concepts into visual narratives that resonate with business leaders and potential clients?" (Emphasize clarity, impact, and audience awareness).
• "Provide an example of a time you had to make significant design tradeoffs due to project constraints (time, budget, technical limitations). How did you manage this while still achieving a high-quality outcome?" (Demonstrate problem-solving and pragmatic decision-making).
• "If tasked with redesigning a key section of Forma.ai's website, what would be your initial steps and key considerations?" (Showcase strategic thinking, research, and user-centric design).

Company & Culture Questions:

• "Based on your understanding, how does Forma.ai's brand currently position itself, and where do you see opportunities for visual enhancement?" (Demonstrate research and critical thinking about their brand).
• "How do you align your design work with company values like 'Be precise. Be relentless.' and 'Love our customers'?" (Connect your work ethic and approach to their core values).
• "Describe your experience working with developers. What information do you provide, and how do you ensure accurate implementation of your designs?" (Highlight technical collaboration and communication skills).
• "How do you approach creative feedback from non-designers, such as executives or sales teams?" (Show professionalism, active listening, and diplomatic communication).

Portfolio Presentation Strategy:

• Prioritize Systems & B2B SaaS: Showcase projects that explicitly demonstrate your ability to build scalable design systems and your experience in the B2B SaaS domain.
• Tell a Compelling Story: For each case study, clearly outline the problem, your role, your design process (emphasizing systems and strategic thinking), the creative solution, and the impact or results achieved.
• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., improved conversion rates, increased engagement, efficiency gains from design systems).
• Highlight Collaboration: Discuss your interactions with developers, product managers, and other stakeholders, showcasing your ability to work cross-functionally.
• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, tools, and methodologies.

📝 Enhancement Note: The interview and portfolio review will focus heavily on your ability to create strategic, scalable design solutions that directly support business objectives in a B2B SaaS context, rather than just aesthetic execution.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the provided link (Forma.ai's Greenhouse portal).
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating B2B SaaS experience, brand system development, web design, and sales enablement collateral. Tailor your project selection and descriptions to highlight systems thinking and scalability.
• Resume Optimization: Update your resume to clearly articulate your 6-10+ years of experience, focusing on achievements related to brand evolution, system design, and impact on marketing/sales goals. Use keywords such as "Brand Design," "Systems Thinking," "B2B SaaS," "Sales Enablement," and "Figma."
• Interview Preparation: Practice articulating your design process, especially regarding system building and translating complex technical information. Prepare to discuss how you embody Forma.ai's company values and collaborate cross-functionally.
• Company Research: Thoroughly research Forma.ai's product, market position, existing branding, and recent news to inform your application and interview discussions. Understand their mission to "revolutionize sales compensation."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.