Senior Analyst, B2B Content Site Product & UX

📍 Job Overview

Job Title: Senior Analyst, B2B Content Site Product & UX

Company: American Express

Location: New York, NY, United States

Job Type: Full time

Category: Marketing Operations / Digital Product Management

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Owns the day-to-day management and optimization of the B2B Content Site as a digital product, ensuring alignment with overarching marketing strategies.

• Translates complex business needs and customer insights into actionable product requirements and user experience enhancements for the B2B Content Site.

• Drives engagement and conversion through the execution of the site strategy and roadmap, leveraging data analysis and A/B testing.

• Collaborates closely with cross-functional teams including strategy, content creation, and technology to ensure seamless product delivery and continuous improvement.

• Focuses on measurable performance impact, utilizing analytics to inform optimization efforts and demonstrate ROI for site initiatives.

📝 Enhancement Note: This role sits at the intersection of digital product management, UX, and content strategy within a B2B marketing context. The "Senior Analyst" title suggests a focus on analytical rigor and data-driven decision-making, rather than pure strategic leadership, but with significant ownership. The emphasis on "product" and "UX" indicates a need to think holistically about the user journey and site functionality as a digital asset.

📈 Primary Responsibilities

• Digital Product Ownership: Manage the B2B Content Site as a digital product, overseeing its lifecycle from strategy to execution and ongoing optimization.

• User Experience Enhancement: Translate business requirements and customer insights into detailed user stories, wireframes, and functional specifications for site enhancements.

• Content Strategy Execution: Ensure the B2B Content Site effectively supports marketing objectives by facilitating the seamless integration and presentation of B2B content.

• Performance Analysis & Optimization: Monitor key site performance metrics (e.g., engagement, conversion rates, bounce rates, time on site), identify trends, and implement data-driven optimization strategies.

• Cross-functional Collaboration: Partner with content strategists, marketing campaign managers, UX/UI designers, and technology/engineering teams to define requirements, prioritize features, and ensure successful implementation.

• CMS Management: Utilize and optimize Content Management Systems (CMS), such as Adobe Experience Manager, for content publishing, site structure management, and user journey mapping.

• Agile Project Management: Contribute to or lead agile development processes, including sprint planning, backlog grooming, and user acceptance testing for site-related projects.

• Stakeholder Communication: Regularly report on site performance, project status, and strategic recommendations to key stakeholders across marketing and technology departments.

• Web Publishing & Governance: Oversee content governance, ensuring brand consistency, accuracy, and adherence to SEO best practices across the B2B Content Site.

📝 Enhancement Note: The responsibilities highlight a hands-on role in managing a specific digital asset (the B2B Content Site). This requires a blend of strategic thinking for site optimization and tactical execution for content management and user experience improvements. The focus on "engagement and conversion" points towards a performance-oriented approach, typical in operations roles aiming to drive business results.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, Human-Computer Interaction, or a related field.

Experience: 2-5 years of progressive experience in digital product management, website management, digital marketing, or UX design, with a strong focus on B2B platforms.

Required Skills:

• Digital Product Management: Proven experience managing digital products, including roadmap development, feature prioritization, and lifecycle management.

• User Experience (UX) Principles: Solid understanding of UX best practices, user-centered design, and the ability to translate user needs into intuitive digital experiences.

• Content Management Systems (CMS): Proficiency with CMS platforms, with a strong preference for Adobe Experience Manager (AEM). Experience with other enterprise-level CMS is also valuable.

• Web Analytics & Data Analysis: Demonstrated ability to use web analytics tools (e.g., Google Analytics, Adobe Analytics) to track performance, derive insights, and inform optimization strategies.

• Agile Methodologies: Familiarity with Agile frameworks (Scrum, Kanban) and experience working in an Agile development environment.

• Cross-functional Collaboration: Excellent interpersonal skills and a proven ability to work effectively with diverse teams, including strategy, content, design, and engineering.

• Stakeholder Management: Ability to effectively communicate with and manage expectations of various stakeholders at different levels of the organization.

• Requirement Documentation: Skill in documenting business and functional requirements, user stories, and acceptance criteria.

• Web Publishing: Experience with web content publishing processes and best practices.

Preferred Skills:

• B2B Marketing Expertise: Understanding of B2B customer journeys, lead generation strategies, and content marketing principles within a corporate environment.

• Conversion Rate Optimization (CRO): Experience with A/B testing, multivariate testing, and other CRO techniques to improve site performance.

• SEO Best Practices: Knowledge of Search Engine Optimization principles and their application to content strategy and site structure.

• Project Management Tools: Familiarity with project management software such as Jira, Asana, or Trello.

• UX Research Methods: Basic understanding of user research methodologies (e.g., usability testing, user interviews).

📝 Enhancement Note: The specific mention of Adobe Experience Manager (AEM) is a critical technical skill to highlight. The experience level suggests this is not an entry-level role but also not a senior leadership position, focusing on execution and analysis within a defined product area. The blend of "product," "UX," and "content" indicates a versatile candidate is sought.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Product Case Studies: Showcase 2-3 examples of digital products or website features you have managed or significantly contributed to, detailing your role, the challenges, solutions, and outcomes.

• User Experience Improvements: Present specific instances where you identified UX issues and implemented solutions that led to measurable improvements in user satisfaction, engagement, or conversion.

• Content Management & Publishing Examples: Include examples demonstrating your ability to manage content within a CMS, structure information logically, and ensure effective content delivery.

• Data-Driven Optimization: Provide a case study demonstrating how you used data analytics to identify a performance bottleneck on a website or digital product and the subsequent optimization strategy implemented, along with its results.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing or optimizing content publishing workflows and user journeys within a digital product context.

• Requirement Gathering & Translation: Demonstrate your ability to gather requirements from stakeholders and translate them into clear, actionable specifications for technical and creative teams.

• Performance Measurement & Reporting: Outline your methods for tracking key performance indicators (KPIs) for digital products and reporting on performance and insights to stakeholders.

📝 Enhancement Note: For a role like this, a portfolio is crucial. It should not only showcase past work but also illustrate a candidate's thought process in problem-solving and their ability to drive tangible results through data and user-centric design. The emphasis on "process" implies an understanding of operational workflows within digital product development.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Analyst role in New York City with 2-5 years of experience in digital product management and B2B marketing, the estimated salary range is $78,000 - $124,750 USD per year.

Benefits:

• Competitive Base Salaries: Reflecting industry standards and experience.

• Bonus Incentives: Performance-based bonuses tied to individual and company objectives.

• Retirement Savings: 6% Company Match on retirement savings plan, supporting long-term financial security.

• Financial Well-being: Free financial coaching and comprehensive financial well-being support programs.

• Health & Wellness: Comprehensive medical, dental, vision, life insurance, and disability benefits for holistic well-being.

• Flexible Working Model: Options for hybrid, onsite, or virtual arrangements, providing flexibility to balance work and personal life.

• Parental Leave: Generous 20+ weeks of paid parental leave for all parents, supporting family needs.

• On-site Wellness: Free access to global on-site wellness centers staffed with medical professionals (location dependent).

• Mental Health Support: Free and confidential counseling through the Healthy Minds program.

• Career Development: Ample opportunities for career development, training, and skill enhancement.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility offered through the hybrid work model.

📝 Enhancement Note: The salary range is estimated based on the provided AI minimum/maximum values and typical compensation for similar roles in New York City, considering the mid-level experience. The benefits listed are directly from the job description and are comprehensive, indicating a strong employer value proposition.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Credit Card Services. American Express is a global leader in charge and credit card products, with a significant B2B commercial services division.

Company Size: Large Enterprise (typically 10,000+ employees). This implies robust internal processes, structured career paths, and significant resources.

Founded: 1850. With a long history, American Express has a strong foundation in service, trust, and innovation, shaping its enduring culture.

Team Structure:

• Marketing Strategy & Content Team: This team is responsible for developing and executing insight-driven marketing initiatives for B2B customers.

• Digital Product & UX Focus: The role sits within this team, specifically managing the B2B Content Site as a digital product, implying a dedicated focus on digital channels and user experience.

• Cross-functional Collaboration: The role requires close partnerships with strategy, content, technology, and potentially product marketing teams, reflecting a collaborative GTM approach.

Methodology:

• Data-Driven Marketing: A strong emphasis on using data and analytics to inform marketing strategies, optimize digital assets, and measure impact.

• Customer-Centricity: Focus on understanding business customer needs and translating them into valuable digital experiences and content.

• Agile Development: Adoption of agile methodologies for iterative development and continuous improvement of digital products.

Company Website: https://www.americanexpress.com/

📝 Enhancement Note: American Express is known for its strong brand reputation, commitment to customer service, and a culture that values integrity and innovation. For operations professionals, this means working within a structured, large-scale environment with established processes, but also opportunities to influence and drive improvements in digital customer engagement.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level (Senior Analyst) position. It signifies a move beyond entry-level tasks to take ownership of specific product areas, requiring analytical skills, independent problem-solving, and the ability to manage projects with some guidance. The role is integral to the B2B marketing operations, focusing on the effectiveness of digital channels.

Reporting Structure: Likely reports to a Marketing Manager or Director within the Marketing Strategy & Content team, with close collaboration with product management and technology leads.

Operations Impact: The role directly impacts B2B customer engagement and conversion rates through the optimization of the company's primary B2B content hub. Successful performance in this role contributes to lead generation, brand perception, and ultimately, revenue growth for American Express Global Commercial Services.

Growth Opportunities:

• Digital Product Management Specialization: Potential to grow into a Product Manager role for larger digital initiatives or specific B2B platforms.

• UX Strategy & Design: Development of deeper expertise in UX research, design thinking, and user journey mapping.

• Marketing Operations Leadership: Advancement into managing broader marketing technology stacks or leading teams focused on digital channel optimization.

• Cross-functional Mobility: Opportunities to move into related areas like B2B marketing strategy, digital marketing management, or even product marketing.

📝 Enhancement Note: The "Senior Analyst" title, combined with "Product & UX," suggests a strong analytical foundation with a focus on driving user experience improvements. Growth paths would likely involve deeper specialization in product management or UX, or broader leadership in digital marketing operations.

🌐 Work Environment

Office Type: Hybrid. The role is based in New York City, with a flexible working model that combines in-office and remote work, allowing for in-person collaboration while maintaining work-life balance.

Office Location(s): World Financial Center, 200 Vesey Street, New York, NY 10285. This is a prime location in Manhattan's financial district, offering excellent access to public transportation and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model facilitates both focused individual work and collaborative team sessions, crucial for product development and strategy.

• Technology & Tools: Access to modern digital marketing and product management tools, including CMS platforms, analytics suites, and project management software.

• Team Interaction: Regular opportunities to interact with diverse teams, fostering knowledge sharing and cross-functional understanding of B2B marketing efforts.

Work Schedule: Standard full-time, 40 hours per week. The hybrid model offers flexibility in structuring workdays.

📝 Enhancement Note: The hybrid nature of this role at a major financial institution like American Express suggests a structured yet flexible work environment. Candidates should be comfortable with a blend of in-office collaboration and remote work, leveraging technology to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion about experience, skills, and understanding of the role's responsibilities, focusing on digital product management and UX within a B2B context.

• Technical/Skills Assessment: May involve a case study, a portfolio review, or a presentation demonstrating proficiency in CMS, analytics, and UX principles.

• Cross-functional Team Interviews: Meetings with potential collaborators from strategy, content, or technology teams to assess teamwork and communication skills.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly articulate the problem, your solution, your role, and the measurable results for each project. Use the STAR method (Situation, Task, Action, Result) for case studies.

• Highlight B2B & Digital Focus: Emphasize projects related to B2B websites, digital product management, UX improvements, and content optimization.

• Showcase Data & Analytics: Clearly present how you used data and analytics to drive decisions and measure success. Include specific metrics and KPIs.

• Demonstrate CMS & UX Proficiency: Include examples that showcase your hands-on experience with CMS platforms (especially AEM) and your understanding of UX principles.

• Tailor to American Express: Research American Express's B2B offerings and tailor your examples to demonstrate how your skills align with their business objectives and customer needs.

Challenge Preparation:

• Case Study Focus: Be prepared for a case study involving optimizing a B2B content site for engagement or conversion. Think about how you would analyze the current state, identify opportunities, and propose solutions.

• CMS & Analytics Scenarios: Anticipate questions about managing content in AEM or interpreting website analytics data to diagnose issues.

• Cross-functional Scenarios: Prepare for questions about how you would collaborate with content creators, developers, or strategy teams to achieve site goals.

📝 Enhancement Note: A strong portfolio demonstrating tangible results in digital product management and UX for B2B contexts is critical. Candidates should be ready to articulate their process, data-driven approach, and collaborative skills.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Adobe Experience Manager (AEM) is a primary requirement. Proficiency in managing content, pages, and templates within AEM is essential.

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, site performance, and campaign effectiveness.

• Project Management Software: Tools like Jira, Asana, Trello, or similar for managing tasks, sprints, and project timelines in an Agile environment.

Analytics & Reporting:

• Data Visualization Tools: Potentially Tableau, Power BI, or internal Amex tools for creating dashboards and reports to communicate performance insights.

• A/B Testing & CRO Tools: Optimizely, VWO, Google Optimize, or similar for conducting experiments and improving conversion rates.

CRM & Automation:

• CRM Systems: Familiarity with B2B CRM systems like Salesforce, Microsoft Dynamics, or Amex's internal CRM infrastructure will be beneficial for understanding customer data integration.

• Marketing Automation Platforms: Experience with platforms like Marketo, Pardot, or HubSpot is a plus for understanding how content site performance ties into broader marketing automation efforts.

📝 Enhancement Note: Proficiency with Adobe Experience Manager (AEM) is a key technical requirement. The role also demands strong analytical skills and familiarity with common digital marketing and project management tools used in enterprise environments.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep understanding of the B2B customer journey and a commitment to enhancing their digital experience.

• Data-Driven Decision Making: Reliance on data and analytics to inform strategy, measure success, and drive continuous improvement in site performance.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse cross-functional teams to achieve common goals.

• Innovation & Agility: A willingness to adapt to evolving digital trends and employ agile methodologies for efficient product development and optimization.

• Integrity & Trust: Upholding American Express's core values of trust, security, and service in all aspects of digital product management and content delivery.

Collaboration Style:

• Partnership-Oriented: Works closely with content strategists, marketing managers, UX designers, and engineers to ensure cohesive execution of site strategy.

• Proactive Communication: Regularly shares insights, updates, and recommendations with stakeholders to ensure alignment and transparency.

• Feedback-Driven: Open to constructive feedback and uses it to refine product strategies and user experiences.

📝 Enhancement Note: American Express emphasizes strong values like integrity, customer commitment, and teamwork. For operations professionals, this translates to a focus on delivering reliable, data-backed solutions while collaborating effectively across departments to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Managing competing priorities and requirements from various business units and stakeholders for the B2B Content Site.

• Driving Adoption of New Features: Ensuring that new site features and content are effectively utilized by the target B2B audience.

• Keeping Pace with Digital Trends: Continuously adapting the B2B Content Site to evolving user expectations, SEO best practices, and emerging digital technologies.

• Measuring ROI of Content: Demonstrating the direct impact of content and site improvements on business outcomes and revenue generation.

Learning & Development Opportunities:

• Advanced Digital Product Management: Opportunities to deepen expertise in product strategy, roadmap planning, and agile at scale.

• UX Specialization: Access to training and resources in user research, usability testing, and advanced UX design principles.

• Marketing Technology Stack: Exposure to and training on a wide array of marketing technologies, including advanced analytics and AEM capabilities.

• Industry Certifications: Potential to pursue certifications in digital product management, UX, or specific marketing technologies.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in managing a high-traffic B2B digital asset within a large enterprise, fostering significant professional growth in digital product and UX disciplines.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to managing a digital product roadmap for a B2B content site. How do you prioritize features?"

• "How would you leverage user analytics to identify opportunities for improving engagement on a B2B website?"

• "Walk us through a time you translated customer insights into a tangible UX improvement. What was the outcome?"

Company & Culture Questions:

• "What do you know about American Express's B2B offerings and how would you position the B2B Content Site to support those offerings?"

• "How do you align your work with company values like integrity and customer focus?"

Portfolio Presentation Strategy:

• Concise Storytelling: For each portfolio item, focus on the business problem, your specific contribution, the solution implemented, and the quantifiable results.

• Data Visualization: If presenting metrics, use clear charts and graphs to illustrate impact. Be ready to explain the data and its implications.

• Process Walkthrough: Be prepared to articulate your process for requirement gathering, design, development, and optimization for a given project.

• Q&A Readiness: Anticipate questions about your decision-making process, challenges encountered, and how you would adapt your approach to American Express's specific context.

📝 Enhancement Note: Candidates should prepare to discuss their experience through the lens of data-driven decision-making, user-centric design, and cross-functional collaboration, specifically within a B2B digital product context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the American Express careers portal.

• Resume Optimization: Tailor your resume to highlight keywords and achievements related to digital product management, UX, CMS (especially AEM), B2B marketing, analytics, and Agile methodologies. Quantify your accomplishments wherever possible.

• Portfolio Preparation: Curate a portfolio that showcases 2-3 strong case studies demonstrating your expertise in managing digital products, improving user experiences, leveraging data for optimization, and working with CMS platforms.

• Interview Practice: Prepare for behavioral and situational interview questions, focusing on your problem-solving approach, collaboration skills, and experience with the tools and processes relevant to this role. Practice presenting your portfolio items concisely.

• Company Research: Thoroughly research American Express's B2B Global Commercial Services offerings, their brand values, and their digital presence to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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