Senior Amazon Graphic Designer (A+ & Main Images)

📍 Job Overview

Job Title: Senior Amazon Graphic Designer (A+ & Main Images) Company: Hadley Designs Location: South Africa Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: November 06, 2025 Experience Level: 5-10 Years Remote Status: Remote Solely

🚀 Role Summary

• Lead the visual strategy and execution for all Amazon product listings, including main images, A+ content, and storefronts, with a strong emphasis on driving measurable growth and brand storytelling.
• Execute and analyze A/B tests on product imagery to optimize click-through rates (CTR) and conversion rates, ensuring performance surpasses previous year's benchmarks.
• Develop and maintain consistent visual systems, templates, and brand guidelines across all e-commerce platforms to reinforce brand trust and recognition.
• Collaborate with cross-functional teams including sales, product development, and copywriters to ensure creative output is aligned with business objectives and messaging.

📝 Enhancement Note: While the role is titled "Graphic Designer," the responsibilities and required skills, particularly the focus on A/B testing, CTR optimization, and data-driven creative decisions for e-commerce platforms like Amazon, position this role firmly within the Revenue Operations or Marketing Operations sphere, specifically focusing on Go-To-Market (GTM) creative strategy and performance marketing. The emphasis on measurable results and influencing perception for sales growth is a key indicator.

📈 Primary Responsibilities

• Design, test, and continuously optimize all visual assets for Amazon product listings, including primary and secondary images, infographics, and A+ content modules, to enhance user engagement and conversion.
• Create compelling and on-brand visual narratives that effectively differentiate Hadley Designs' products in competitive online marketplaces, translating product value and brand essence into impactful imagery.
• Leverage data insights from A/B testing, competitor analysis, and Amazon performance metrics to inform creative decisions, drive design iterations, and report on performance improvements.
• Establish and maintain a well-organized digital asset management system for all product imagery, ensuring brand consistency, accessibility, and efficient workflow for the creative team.
• Partner closely with copywriters and category managers to ensure seamless integration of visual elements with product messaging, marketing campaigns, and overall brand voice.
• Lead creative review sessions, providing constructive feedback and coaching to other team members on best practices in layout, composition, lighting, and visual storytelling for e-commerce.
• Proactively research and stay abreast of the latest e-commerce design trends, competitor visual strategies, and emerging innovations in Amazon content and advertising formats.

📝 Enhancement Note: The responsibility to "Maintain click-through rates higher than the same month last year for each category" and "Use data insights to make creative decisions and report on performance improvements" strongly indicates a performance-driven operations role. Success metrics are directly tied to revenue-driving activities, underscoring the connection to Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for senior-level creative roles. Equivalent professional experience will also be considered. Experience: Minimum of 5 years of graphic design experience, with at least 2 years specifically within the e-commerce sector, demonstrating a strong understanding of online retail visual merchandising. A proven track record of successfully optimizing visual content for platforms like Amazon is crucial.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, for high-quality image manipulation and graphic creation.
• Expertise in Amazon image strategy, including understanding of Amazon's image guidelines, best practices for main images, lifestyle shots, infographics, and A+ content design.
• Demonstrated experience with A/B testing methodologies and tools specifically for e-commerce visuals (e.g., PickFu, Helium 10, Amazon Experiments or similar platforms) to drive performance.
• Strong understanding of visual hierarchy, composition, color theory, and lighting principles as applied to product photography and digital graphics.
• Exceptional organizational skills and meticulous attention to detail, ensuring accuracy and consistency in all creative deliverables.
• Excellent written and verbal communication skills, with a proven ability to articulate creative concepts and performance-driven insights to stakeholders.
• A growth-minded creative mindset, capable of blending aesthetic appeal with analytical rigor to achieve business objectives.

Preferred Skills:

• Experience with other e-commerce platforms beyond Amazon (e.g., Shopify, Wayfair, Etsy).
• Familiarity with video editing software for potential short-form e-commerce video assets.
• Basic understanding of SEO principles as they relate to image optimization and product listing content.
• Experience in managing or mentoring junior designers or creative team members.
• Familiarity with project management tools (e.g., Asana, Trello, Jira) for workflow management.

📝 Enhancement Note: The emphasis on "advanced proficiency" in specific Adobe tools, expertise in Amazon image strategy, and experience with Amazon A/B testing tools (PickFu, Helium 10, Amazon Experiments) are critical technical requirements. The role also demands a strategic understanding of how visuals directly impact "click-through rates" and "conversions," aligning it with core Revenue Operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 impactful e-commerce design projects, with at least two specifically focused on Amazon product listings or A+ content.
• Demonstrate a clear understanding of how your designs directly contributed to business outcomes, such as increased CTR, improved conversion rates, or enhanced brand perception.
• Include case studies or detailed project descriptions that outline the problem, your design process, the tools used, and the measurable results achieved.
• Highlight your ability to create visually consistent and on-brand assets across a range of product categories or campaigns.

Process Documentation:

• Provide evidence of your process for conducting visual A/B tests, including hypothesis generation, test setup, execution, and analysis of results.
• Illustrate your workflow for developing Amazon A+ content, from initial concept and wireframing to final asset creation and implementation.
• Showcase your approach to creating and maintaining brand guidelines or visual system documentation for e-commerce applications.
• Include examples of how you have documented workflows or processes to ensure consistency and efficiency in design execution.

📝 Enhancement Note: For a role focused on performance marketing and revenue generation through creative assets, a portfolio is paramount. The expectation for demonstrating "measurable results," "process documentation," and "workflow optimization" highlights the operations-centric nature of this creative function, requiring candidates to prove their ability to drive tangible business impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with specialized e-commerce and Amazon experience in South Africa, a competitive annual salary range would likely be between ZAR 400,000 to ZAR 700,000. This estimate considers the senior level, specialized skill set, remote work arrangement, and the cost of living/market rates in South Africa.

Benefits:

• Paid Time Off & Holidays: Comprehensive paid time off and recognized public holidays, ensuring work-life balance.
• Ongoing Creative Training: Opportunities for continuous learning and skill development in graphic design and e-commerce visual strategies.
• Professional Development: Support for professional growth, potentially including courses, workshops, or certifications relevant to the role.
• Free Access to Hadley Designs Products: A unique perk allowing employees to experience the brand's offerings firsthand.
• Flexible Remote Work: A remote-first environment with flexible working hours, fostering autonomy and productivity.

Working Hours: The role is designed for a full-time commitment, aligning with approximately 40 hours per week. While the company emphasizes flexibility, core hours may be established to facilitate collaboration with teams and leadership.

📝 Enhancement Note: The salary range is estimated based on research of senior graphic design roles with e-commerce specialization in South Africa from sources like Payscale, Glassdoor, and local recruitment agency reports. The range accounts for variations in experience, specific tool proficiencies, and the impact of the role on revenue generation. The benefits are directly extracted from the provided company information.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech) and Consumer Goods, specifically focused on early childhood learning tools. Hadley Designs operates within a niche market that blends educational product development with direct-to-consumer e-commerce sales. Company Size: Small to Medium-sized Business (SMB). As a family-founded, female-led brand, Hadley Designs likely operates with a lean, agile team structure, offering significant opportunities for direct impact and close collaboration with leadership. Founded: The company has been established for "a decade," indicating a mature yet growing business with a solid foundation and a history of brand development.

Team Structure:

• The operations and creative teams are likely integrated and relatively small, fostering a collaborative and hands-on environment.
• Reporting structure will involve direct interaction with leadership, including the CEO and Chief Creative Officer (CCO), providing high visibility and influence.
• Cross-functional collaboration is essential, with the designer working closely with sales, product, marketing, and potentially customer support to ensure cohesive brand representation and performance.

Methodology:

• Data-Driven Creativity: A core methodology involves using performance data, particularly from e-commerce platforms like Amazon, to inform and measure the effectiveness of design decisions.
• Agile Workflow: Given the remote-first and SMB nature, expect an agile approach to project management, with iterative design processes and quick adaptation to feedback and market changes.
• Customer-Centric Design: All creative output is geared towards resonating with parents and children, focusing on empathy, trust, and the perceived value of the products.

Company Website: https://hadleydesigns.com/

📝 Enhancement Note: The company's description as "family-founded, female-led" and "redefining early education through creativity, beauty, and connection" suggests a strong emphasis on mission-driven work, brand values, and a collaborative, supportive culture. The "remote-first" approach indicates a commitment to flexibility and trust.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of expertise and autonomy beyond entry-level or mid-level positions. In an operations context, this means the individual is expected to not only execute tasks but also to strategize, optimize processes, lead initiatives, and potentially mentor others. The focus on "owning the design strategy" and "leading creative reviews" highlights this senior capacity.

Reporting Structure: The Senior Amazon Graphic Designer will report directly to senior leadership, likely the Chief Creative Officer (CCO) or potentially the CEO, given the company's size and structure. This direct line of communication offers significant opportunities for visibility, mentorship, and direct influence on brand strategy.

Operations Impact: The role's impact is directly tied to revenue generation and brand perception. By optimizing visuals for Amazon and other e-commerce platforms, the designer directly influences key performance indicators such as Click-Through Rate (CTR), conversion rates, and ultimately, sales volume. This makes the role a critical component of the Go-To-Market (GTM) operations, bridging creative execution with tangible business results.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Lead or Art Director role, managing a larger creative team or broader creative initiatives as the company scales.
• Strategic Influence: Opportunities to shape the overall brand visual strategy across all channels, not just Amazon, and contribute to broader marketing and product development decisions.
• Skill Specialization: Deepen expertise in e-commerce visual performance, data analytics for creative, and platform-specific optimization strategies, becoming a highly sought-after specialist.
• Cross-Functional Expansion: Gain broader exposure to business operations, marketing, and product strategy, potentially leading to roles in marketing management or brand strategy.

📝 Enhancement Note: The description emphasizes "designing perception" and directly links creative output to "measurable growth" and "outperforming last year's results." This clearly positions the role within a performance-oriented operations framework, where creative execution is a lever for driving business outcomes, offering significant growth potential for those who excel.

🌐 Work Environment

Office Type: Remote-first. Hadley Designs operates as a remote-first company, meaning that the primary work environment is digital and distributed, allowing employees to work from anywhere. Office Location(s): While the job posting specifies "remote" within "South Africa," and the company headquarters might be elsewhere, the operational context is entirely virtual. This implies a reliance on digital collaboration tools and asynchronous communication.

Workspace Context:

• Collaborative Digital Space: The environment relies heavily on virtual collaboration tools (e.g., Slack, Zoom, project management software) to foster team interaction and project alignment.
• Operations Tools & Technology: Access to and proficiency with industry-standard design software (Adobe Creative Suite) and e-commerce analytics/testing platforms are fundamental.
• Team Interaction: Regular virtual meetings, check-ins, and potentially dedicated virtual "team-building" activities are expected to maintain connection and camaraderie among a distributed team.

Work Schedule: The company offers flexible hours within a remote-first setup. While a standard 40-hour work week is implied for full-time employment, employees have autonomy over their daily schedule, as long as they meet deadlines and collaborate effectively with team members across different time zones.

📝 Enhancement Note: The "remote-first" nature of the company is a key aspect of the work environment. This necessitates a high degree of self-discipline, strong communication skills, and comfort with digital collaboration tools. For operations roles, this often translates to a focus on asynchronous workflows and clear documentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and alignment with the company's aesthetic and performance-driven approach. Be prepared to highlight specific achievements in CTR improvement and A/B testing.
• Creative Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on case studies that demonstrate your process, problem-solving skills, and ability to drive measurable results on e-commerce platforms like Amazon. Expect to articulate your design decisions and their impact.
• Skills-Based Challenge: Potentially a small design exercise or a discussion around a hypothetical scenario related to optimizing Amazon listing imagery. Focus on demonstrating your strategic thinking and understanding of Amazon's visual requirements.
• Team/Leadership Interviews: Conversations with founders or senior leadership to assess cultural fit, communication style, and alignment with the company's mission and values. Be ready to discuss your growth mindset and collaborative approach.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the objective, your role, the actions you took, and the quantifiable results (e.g., "Increased CTR by X%", "Improved conversion rate by Y%").
• Showcase Process: Beyond final visuals, include mock-ups, wireframes, or descriptions of your A/B testing process to illustrate your strategic thinking and problem-solving methodology.
• Highlight Amazon Expertise: Specifically showcase projects that demonstrate your understanding of Amazon's unique requirements for main images, lifestyle shots, and A+ content.
• Tell a Story: Structure your portfolio presentations to tell a compelling story about how your design solutions solved a business problem and achieved specific goals.

Challenge Preparation:

• Understand Amazon's Ecosystem: Familiarize yourself with Amazon's Best Practices for product images, A+ Content guidelines, and common performance metrics.
• Practice Data Interpretation: Be ready to discuss how you would interpret A/B test results or other performance data to make design recommendations.
• Articulate Brand Alignment: Prepare to explain how you would ensure your designs align with Hadley Designs' brand identity and mission, even while optimizing for performance.

📝 Enhancement Note: The emphasis on "measurable growth," "outperforming last year's results," and "data insights" means that the portfolio review and any practical challenges will likely focus heavily on demonstrating a candidate's ability to contribute directly to revenue operations through strategic creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop and Illustrator for image editing, graphic creation, and layout design.
• Amazon Experiments / A/B Testing Tools: Expertise with platforms like PickFu, Helium 10, or Amazon's native A/B testing tools for optimizing main and secondary images.
• Digital Asset Management (DAM) System: Familiarity with systems for organizing, storing, and retrieving creative assets.

Analytics & Reporting:

• Amazon Seller Central Analytics: Understanding of how to access and interpret performance data within Amazon's seller platform.
• Data Visualization Tools: While not explicitly mentioned, experience with tools like Tableau, Power BI, or even advanced Excel for presenting performance data would be beneficial.

CRM & Automation:

• Project Management Software: Proficiency with tools such as Asana, Trello, Monday.com, or Jira for managing design projects, workflows, and deadlines.
• Communication Platforms: Expertise in Slack, Microsoft Teams, or similar for team communication and collaboration.

📝 Enhancement Note: The specific mention of "Amazon image strategy and A/B testing tools (PickFu, Helium 10, Amazon Experiments)" is critical. This goes beyond general graphic design tools and points to specialized software crucial for operations roles focused on e-commerce performance and revenue optimization.

👥 Team Culture & Values

Operations Values:

• Excellence & Detail: A commitment to high standards in every aspect of design, ensuring accuracy, quality, and adherence to brand guidelines.
• Data-Driven Decision Making: Valuing insights derived from performance metrics and A/B testing to guide creative strategy and optimize outcomes.
• Growth Mindset: Embracing continuous learning, experimentation, and adaptation to new trends and technologies in e-commerce and design.
• Collaboration & Feedback: Fostering an environment where constructive feedback is welcomed and shared openly to improve work and team dynamics.
• Purpose-Driven Creativity: Aligning creative efforts with the company's mission to make learning fun and engaging, understanding the emotional connection with the target audience.

Collaboration Style:

• Remote & Asynchronous: A strong emphasis on clear, concise written communication and proactive updates to facilitate collaboration across a distributed team.
• Cross-Functional Partnership: Working closely with sales, product, and marketing teams to ensure visual strategies are aligned with business goals and product messaging.
• Constructive Critique: An open culture of sharing work-in-progress and providing/receiving feedback to refine designs and improve overall performance.
• Knowledge Sharing: Encouraging the sharing of best practices, industry trends, and learnings from A/B tests to elevate the entire team's capabilities.

📝 Enhancement Note: The company's emphasis on "creativity, beauty, and connection" alongside "data and discipline" suggests a culture that balances artistic expression with rigorous, results-oriented operations. This implies a need for candidates who can be both innovative and analytical.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge lies in creating visually appealing designs that also demonstrably drive key performance indicators (KPIs) like CTR and conversion rates on a competitive platform like Amazon.
• Navigating Evolving Platform Requirements: Keeping up-to-date with Amazon's ever-changing image guidelines, algorithm updates, and best practices for content optimization requires continuous learning and adaptation.
• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong creative synergy within a remote-first team, especially across different time zones, can present communication and workflow challenges.
• Data Interpretation for Creative Impact: Translating complex performance data into actionable design insights and proving the direct ROI of creative decisions requires strong analytical and communication skills.

Learning & Development Opportunities:

• E-commerce Platform Specialization: Deepen expertise in Amazon's visual merchandising strategies, including advanced A+ content design, storefront optimization, and advertising creative best practices.
• Performance Marketing Analytics: Develop a stronger understanding of e-commerce analytics, A/B testing methodologies, and data visualization techniques to enhance creative strategy.
• Brand Strategy Contribution: Grow from executing design tasks to influencing higher-level brand visual strategy and creative direction across multiple touchpoints.
• Leadership & Mentorship: Opportunities to mentor junior designers or take on project leadership roles as the company expands its creative operations.

📝 Enhancement Note: The challenges highlight the unique demands of this role: it's not just about making things look good, but making them perform. This requires a blend of creative talent and operational rigor, offering significant growth for individuals who can master both.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new set of main images for a product on Amazon, from initial brief to final upload, focusing on how you'd ensure it drives higher CTR." (Focus on data-informed steps, A/B testing integration, and understanding of Amazon's algorithm.)
• "How do you approach A/B testing visuals? Walk me through a specific example where your testing led to a significant improvement in click-through or conversion rates." (Prepare a case study that quantifies results and details your methodology.)
• "Given Hadley Designs' mission to make learning fun and engaging, how would you translate that into visual storytelling for our Amazon listings, ensuring both emotional connection and clear value proposition?" (Demonstrate understanding of brand values and how to apply them creatively to operational sales goals.)

Company & Culture Questions:

• "What appeals to you about Hadley Designs' mission and approach to early education?" (Show genuine interest in the company's purpose beyond the design role.)
• "How do you thrive in a remote-first, collaborative environment, and what strategies do you use to stay connected and productive?" (Highlight your self-management and communication skills.)
• "How do you measure the success of your design work beyond aesthetics, and how do you communicate that impact to stakeholders?" (Emphasize your results-orientation and reporting capabilities.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by key skill (e.g., Amazon Optimization, A+ Content). For each project, clearly state the objective, your role, the challenge, your solution, and the measurable results.
• Quantify Everything: Use numbers and data to demonstrate the impact of your work. Be ready to explain the context behind the metrics and how you achieved them.
• Show Your Process: Include "behind-the-scenes" elements like sketches, wireframes, mood boards, or descriptions of your A/B testing methodology to showcase your thinking.
• Tell a Story: Frame your presentations as narratives. How did you identify a problem, what was your creative and operational approach, and what was the successful outcome?

📝 Enhancement Note: The interview process will heavily scrutinize not just creative talent but also the candidate's operational mindset – their ability to use data, optimize processes, and directly contribute to revenue. Be prepared to discuss metrics, ROI, and strategic application of design principles.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided Workable link.
• Curate a High-Impact Portfolio: Select 3-5 of your strongest e-commerce design projects, with a specific emphasis on Amazon listings and A+ content. Ensure each project clearly demonstrates your ability to improve performance metrics (CTR, conversions) and includes quantifiable results.
• Optimize Your Resume for Operations: Tailor your resume to highlight experience with Amazon image strategy, A/B testing, Adobe Creative Suite, and any relevant e-commerce performance metrics. Use keywords found in the job description and this enhanced listing.
• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on explaining your process, the data-driven decisions you made, and the measurable impact of your designs. Be ready to discuss your understanding of Hadley Designs' brand and mission.
• Research Hadley Designs: Thoroughly review the company's website, products, and Amazon presence. Understand their brand aesthetic, target audience, and perceived strengths and weaknesses in their online visual presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.