Retail Media Product Strategy Lead

📍 Job Overview

Job Title: Retail Media Product Strategy Lead

Company: Endeavour Group Careers

Location: Richmond, Victoria, Australia

Job Type: Full-time

Category: Marketing Operations / Retail Media Operations

Date Posted: 2025-09-17T05:26:29.721

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the strategic development and execution of Retail Media campaigns and event packages for Endeavour Group's Mixin platform, focusing on driving supplier trade, enhancing customer engagement, and elevating brand presence.

• Oversee the Mixin campaign and event calendar, translating strategic plans into actionable media sales opportunities that deliver demonstrable value to suppliers and incremental revenue for Endeavour Group.

• Foster robust cross-functional collaboration with internal teams such as Merchandise, Media Sales, Media Operations, Advanced Analytics, and Marketing to ensure seamless campaign planning, execution, and reporting.

• Leverage deep knowledge of digital and traditional media channels, coupled with an understanding of consumer trends and competitive insights, to craft engaging retail media programs with a strong emphasis on measurable commercial impact.

📝 Enhancement Note: This role is positioned within the burgeoning Retail Media sector, a critical growth area for large retailers. The focus on product strategy for a media offering indicates a need for someone who can bridge the gap between commercial objectives, marketing execution, and data-driven insights, common in advanced Sales and Marketing Operations roles.

📈 Primary Responsibilities

• Develop and Implement Retail Media Strategy: Lead the creation and execution of the Mixin Campaign & Event Strategy, establishing a strategic roadmap that aligns with brand guidelines, organizational values, and commercial objectives.

• Drive Cross-Functional Partnerships: Cultivate and maintain strong relationships with internal stakeholders, including banner marketing teams, Media Sales, Media Operations, and Advanced Analytics, to facilitate end-to-end campaign delivery and operational efficiency.

• Manage Campaign Lifecycle: Project manage the end-to-end creation of all retail media campaign assets, working closely with banner marketing leads and Mixin operations to ensure flawless execution across all relevant channels.

• Leverage Data for Strategic Insights: Utilize brand, marketing, and industry expertise, alongside media metrics and analytics, to design compelling retail media programs informed by consumer trends and competitive insights, with a clear focus on measurable commercial impact and ROI.

• Develop Sales Enablement Tools: Create and maintain comprehensive media kits, impactful sales collateral, and persuasive narratives that effectively communicate the value proposition of the retail media network to advertisers, equipping sales teams for success.

• Monitor and Report on Performance: Employ analytics tools to meticulously track campaign performance, generating regular reports with actionable insights to inform future strategy and optimize media spend.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product development, project management, and performance analysis, typical of a senior role in a commercial operations or marketing strategy function. The emphasis on cross-functional collaboration and sales enablement points towards a GTM operations or commercial strategy focus.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Marketing, Business, Communications, or a related field is typically expected for strategic roles of this nature.

Experience: 5+ years of proven experience in Retail Media, Digital Marketing, Media Planning, or a related commercial strategy role. Demonstrated success in developing and executing marketing campaigns within a complex, matrixed organization.

Required Skills:

• Strategic Planning: Proven ability to develop and implement strategic roadmaps that align with commercial objectives and client needs, with a focus on measurable outcomes.

• Retail Media Expertise: Deep knowledge of retail media networks, including inventory, audience targeting, campaign execution, and performance measurement across digital and traditional channels.

• Cross-Functional Collaboration: Exceptional ability to build and maintain strong partnerships with diverse internal teams (Marketing, Sales, Analytics, Merchandising) to drive project success.

• Campaign Management: Proficient in project managing the end-to-end development and execution of marketing campaigns, ensuring timely delivery and quality.

• Data Analysis & Interpretation: Strong understanding of media metrics, analytics, attribution models, and the ability to translate data into compelling commercial narratives and actionable insights.

• Presentation & Communication: Excellent verbal and written presentation skills, with the ability to articulate complex strategies and data to various stakeholders.

Preferred Skills:

• Liquor Industry Experience: Familiarity with the dynamics and consumer behaviors within the liquor retail sector.

• Merchandising/Trade Marketing Exposure: Understanding of retail merchandising principles and trade marketing initiatives, and how they integrate with media strategies.

• Sales Enablement: Experience in developing sales collateral and tools that effectively support sales teams in client engagement and conversion.

• CRM & Analytics Tools: Proficiency in relevant CRM systems, media analytics platforms, and data visualization tools.

📝 Enhancement Note: The requirement for 5+ years of experience and proficiency in data interpretation, coupled with strategic planning and cross-functional collaboration, positions this as a mid-to-senior level role. The preferred skills in industry-specific knowledge and merchandising indicate a need for a candidate who can quickly understand and integrate into the retail environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Campaign Development: Showcase examples of developing and implementing comprehensive retail media campaign strategies, detailing the objectives, target audience, channel mix, and expected outcomes.

• Cross-functional Project Management: Present case studies demonstrating successful project management of complex initiatives involving multiple internal departments, highlighting collaboration, problem-solving, and successful delivery.

• Data-Driven Insights & Reporting: Include examples of how data analysis was used to inform strategy, optimize campaign performance, and present actionable insights and commercial narratives to stakeholders.

• Sales Enablement Collateral: Demonstrate the creation of effective sales enablement tools, such as media kits, pitch decks, or case studies, that clearly articulate value propositions and drive commercial success.

• Process Improvement Initiatives: Provide examples of process improvements or new process implementations related to campaign planning, execution, or reporting that enhanced efficiency or effectiveness.

Process Documentation:

• Campaign Strategy Frameworks: Documentation of frameworks or methodologies used for developing retail media campaign strategies, including market analysis, competitive benchmarking, and audience segmentation.

• Cross-functional Workflow Design: Evidence of designing or optimizing workflows for cross-functional operations, ensuring clear roles, responsibilities, and communication streams for campaign execution.

• Performance Measurement & Reporting Standards: Outlined standards for measuring campaign performance, including key metrics, reporting cadence, and the process for generating actionable insights and recommendations.

📝 Enhancement Note: For a role focused on product strategy within retail media, a portfolio demonstrating strategic thinking, project execution, and data-backed decision-making is crucial. Emphasis should be placed on showcasing how strategies translated into commercial results and how collaboration was managed effectively.

💵 Compensation & Benefits

Salary Range: Given the role's seniority (5+ years experience), strategic focus, and location in Richmond, Victoria, a competitive salary range for a Retail Media Product Strategy Lead in Australia would likely fall between AUD $120,000 - $170,000 per annum, depending on the candidate's specific experience and qualifications.

Benefits:

• Flexible Working: Offers hybrid work arrangements, with 2 core days per week on-site for collaborative team engagement.

• Exclusive Employee Discount: A discount card valid across Endeavour Group brands including Dan Murphy's, BWS, and ALH pubs.

• Work-Life Balance: Monthly meeting-free days designed to enhance productivity and reduce meeting overload.

• Comprehensive Wellbeing Support: Access to a range of free health and wellbeing services focused on physical, mental, and financial wellness.

• Professional Development: Opportunities for learning and development, supporting career growth and skill enhancement within the organization.

Working Hours: Standard full-time hours, likely around 38-40 hours per week, with the flexibility offered by the hybrid work model.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for similar strategic marketing and operations roles in Australia, adjusted for the specific sector and location. The benefits package is comprehensive, reflecting a commitment to employee work-life balance and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (specifically Liquor Retail and Hospitality). Endeavour Group operates a vast portfolio including Dan Murphy's and BWS, positioning it as a major player in the Australian retail landscape. This industry context means a focus on consumer behaviour, brand partnerships, and competitive market dynamics.

Company Size: Large. Endeavour Group is a significant enterprise with a substantial employee base and numerous retail outlets and brands across Australia. This size implies ample resources, established processes, and opportunities for large-scale impact, but also the potential for navigating complex organizational structures.

Founded: Endeavour Group was formed in 2010, following the demerger of Woolworths Limited's hotels and liquor stores. Its history is rooted in established retail brands, indicating a culture that values heritage while driving innovation in new areas like retail media.

Team Structure:

• The role reports into the Retail Media Product & Brand Partnership Manager, indicating a dedicated Retail Media business unit (Mixin).

• This unit likely comprises specialists in sales, operations, analytics, and product management, working collaboratively to develop and commercialize media offerings.

Methodology:

• Data-Driven Decision Making: The role explicitly requires leveraging data and insights to inform strategy and measure commercial impact, suggesting a data-centric operational approach.

• Collaborative Strategy Development: The emphasis on cross-functional partnerships points to a methodology that values input from various departments to refine product strategy and campaign execution.

• Commercial Acumen: A strong focus on driving trade, generating incremental revenue, and delivering value to suppliers highlights a commercially-oriented operational mindset.

Company Website: http://endeavourgroupcareers.com.au

📝 Enhancement Note: Understanding Endeavour Group's position as a large, established retail entity is key. The "Mixin" retail media business is a strategic growth initiative, implying a dynamic, innovation-focused environment within a larger, stable organization. The culture likely balances established retail practices with the agility needed for a new media venture.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead role, signifying a senior position responsible for strategic direction and execution within the Retail Media product space. It requires significant autonomy and the ability to influence strategy across departments.

Reporting Structure: The role reports to the Retail Media Product & Brand Partnership Manager, indicating a clear line of management within the Mixin business unit. This structure suggests opportunities for mentorship and direct influence on the broader retail media strategy.

Operations Impact: The role has a direct impact on revenue generation through the development and commercialization of retail media products. Success in this role can significantly contribute to supplier relationships, brand partnerships, and the overall profitability of Endeavour Group's media offerings.

Growth Opportunities:

• Strategic Leadership: Progression to a more senior management role within the Retail Media team or a broader commercial strategy function, potentially managing a larger portfolio or team.

• Domain Specialization: Deepening expertise in the rapidly evolving field of Retail Media, becoming a subject matter expert within the company and potentially the wider industry.

• Cross-Functional Mobility: Opportunities to leverage experience in marketing, analytics, and commercial strategy to move into related roles within Endeavour Group's diverse brand portfolio.

• Industry Influence: Potential to shape the future of retail media within a major Australian retailer, contributing to best practices and innovation in the sector.

📝 Enhancement Note: The "Lead" title and strategic responsibilities suggest a career path that could lead to senior management or specialized expert roles within the retail media or broader commercial operations domain. The company's investment in this area indicates a commitment to developing talent in this growth sector.

🌐 Work Environment

Office Type: Hybrid work environment. This suggests a blend of remote work and in-office collaboration.

Office Location(s): The primary office location is 459 Church Street, Richmond, Victoria. This is a well-established commercial area in Melbourne, offering good accessibility and amenities.

Workspace Context:

• Collaborative Hub: The 2 core days on-site are intended for team collaboration, fostering a dynamic and interactive work environment for strategic discussions and project alignment.

• Technology Enabled: As a modern retail media operation, expect access to relevant analytics, CRM, and project management tools to support campaign development and performance monitoring.

• Team Interaction: Opportunities to engage with a specialized Retail Media team and other key business units, facilitating knowledge sharing and integrated campaign planning.

Work Schedule: Standard full-time hours are expected, with the flexibility inherent in a hybrid model. The emphasis is on achieving objectives and delivering on campaign strategies rather than strict adherence to a rigid schedule, particularly for the remote components.

📝 Enhancement Note: The hybrid model with specified in-office days is common for roles requiring both focused individual work and collaborative team engagement. Richmond is a prime Melbourne location, indicating a professional and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a conversation with an HR or Talent Acquisition specialist to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience, strategic thinking, and understanding of the retail media landscape, focusing on how you've handled similar responsibilities. Be prepared to discuss specific campaign successes and challenges.

• Cross-Functional Stakeholder Interviews: Meetings with key internal partners (e.g., from Media Sales, Marketing, Analytics) to evaluate collaboration skills, communication style, and how you approach cross-departmental projects.

• Case Study/Presentation: A potential final stage involving a practical exercise or presentation of a past project from your portfolio, demonstrating your strategic approach, analytical capabilities, and presentation skills. This will likely focus on developing a retail media campaign strategy.

Portfolio Review Tips:

• Focus on Impact: Showcase quantifiable results and commercial impact. For each project, clearly articulate the objective, your role, the strategy implemented, the key metrics, and the achieved outcomes (e.g., revenue growth, engagement uplift).

• Highlight Strategic Thinking: Demonstrate how you identified opportunities, analyzed trends, and developed strategic plans that addressed specific business needs or supplier objectives.

• Showcase Collaboration: Include examples where cross-functional teamwork was critical to success, detailing your contribution to fostering collaboration and achieving shared goals.

• Tailor to Retail Media: Emphasize experience relevant to media planning, campaign development, audience segmentation, and performance analysis within a retail or CPG context. If direct retail media experience is limited, draw parallels from digital marketing, advertising, or trade marketing roles.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the skills demonstrated. Ensure a clear narrative for each case study, making it easy for interviewers to understand your contributions and the value delivered.

Challenge Preparation:

• Retail Media Landscape: Familiarize yourself with current trends in retail media, including emerging platforms, data privacy considerations, and measurement best practices.

• Endeavour Group Brands: Research Dan Murphy's, BWS, and their respective marketing approaches to understand their target audiences and potential media opportunities.

• Strategic Problem-Solving: Prepare to discuss how you would approach developing a campaign strategy for a specific supplier or product category, considering Endeavour's diverse retail offerings.

• Data Interpretation: Be ready to discuss how you interpret media metrics and translate them into actionable commercial recommendations.

📝 Enhancement Note: The interview process is likely multi-stage, involving both behavioral and technical assessments. A strong portfolio that clearly demonstrates strategic thinking, data analysis, and collaborative execution within a commercial or marketing context will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System (e.g., Salesforce, Microsoft Dynamics): Essential for managing supplier relationships, tracking sales activities, and understanding customer data within the retail media context.

• Project Management Software (e.g., Asana, Jira, Trello): Critical for managing the lifecycle of campaign development, coordinating tasks across teams, and ensuring timely execution.

• Presentation Software (e.g., PowerPoint, Google Slides): For developing media kits, sales collateral, and presenting strategies to internal and external stakeholders.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics, Adobe Analytics): To track website traffic, user behavior, and campaign performance related to media placements.

• Media Measurement & Ad Tech Platforms: Familiarity with platforms used for campaign planning, delivery, and reporting in digital advertising (e.g., DSPs, DMPs, ad servers).

• Data Visualization Tools (e.g., Tableau, Power BI): For creating dashboards and reports that communicate campaign performance and insights effectively to stakeholders.

CRM & Automation:

• Marketing Automation Platforms (e.g., Marketo, HubSpot): Potentially used for supplier-facing communications or managing campaign workflows.

• Data Warehousing & BI Tools: Understanding how data is stored and accessed for analysis within a large retail organization.

📝 Enhancement Note: A strong candidate will demonstrate proficiency in a range of tools used for strategic planning, project management, data analysis, and stakeholder communication. Experience with retail-specific analytics or ad tech platforms would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across departments to achieve common goals, particularly in bringing retail media products to market.

• Customer Focus: Understanding and catering to the needs of both Endeavour Group's end consumers and its supplier partners.

• Data-Driven: A commitment to using data and analytics to inform decisions, measure performance, and drive continuous improvement in retail media offerings.

• Innovation: Encouraging new ideas and approaches to develop and enhance retail media products and strategies in a dynamic market.

• Sociability: Reflecting the company's overarching mission to bring people together, which can translate to strong team dynamics and positive stakeholder relationships.

Collaboration Style:

• Cross-Functional Integration: The role requires active engagement with multiple departments, necessitating a collaborative style that builds consensus and ensures alignment.

• Partnership-Oriented: Developing strong working relationships with internal teams and external suppliers is paramount for success in driving media sales and campaign effectiveness.

• Feedback-Driven: An environment that likely encourages open communication and feedback to refine strategies and processes, fostering continuous improvement.

📝 Enhancement Note: The company culture emphasizes collaboration and a data-driven approach, which are essential for success in a complex retail media environment. Candidates should be prepared to demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Nascent Retail Media Market: Navigating the evolving landscape of retail media, which requires continuous learning and adaptation to new technologies and best practices.

• Balancing Stakeholder Needs: Managing the diverse expectations of internal departments (Sales, Marketing, Merchandising) and external suppliers to create cohesive and effective media offerings.

• Data Integration & Measurement: Establishing robust data pipelines and measurement frameworks to accurately track the performance and ROI of retail media campaigns across various touchpoints.

• Internal Alignment: Ensuring buy-in and effective adoption of retail media strategies across different business units and brands within a large organization.

Learning & Development Opportunities:

• Retail Media Specialization: Gaining in-depth expertise in a high-growth sector with significant career potential.

• Strategic Product Development: Honing skills in product lifecycle management, market analysis, and go-to-market strategy formulation.

• Advanced Analytics: Opportunities to work with sophisticated data sets and analytics tools to drive insights and optimize performance.

• Leadership Development: Potential to grow into leadership roles within the Retail Media team or broader commercial functions, managing teams and strategic initiatives.

📝 Enhancement Note: This role presents a significant opportunity to shape a key strategic initiative within a major retailer. The challenges are inherent to a growing industry, while the growth opportunities are substantial for individuals looking to specialize in retail media or advance into broader commercial leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a retail media campaign strategy for a new product launch for one of our key supplier partners, considering our diverse customer base across Dan Murphy's and BWS?" (Focus on process, data, and collaboration)

• "Describe a time you had to gain buy-in from multiple stakeholders for a new marketing initiative. What was your approach, and what was the outcome?" (Assess collaboration and influence skills)

• "How do you measure the success of a retail media campaign, and what key metrics would you prioritize for our business?" (Evaluate analytical and commercial acumen)

Company & Culture Questions:

• "What excites you about working for Endeavour Group and specifically in the Retail Media space?" (Assess motivation and alignment with company mission)

• "How do you approach working in a hybrid environment and ensuring effective collaboration with your team?" (Evaluate adaptability and teamwork)

Portfolio Presentation Strategy:

• Quantify Impact: For each project presented, clearly state the business objective, your specific contributions, the strategies and tools used, and the measurable results (e.g., % increase in sales, ROI, engagement rates).

• Tell a Story: Frame your projects as narratives – the challenge, the solution you devised and implemented, and the successful outcome. Highlight your problem-solving process and decision-making rationale.

• Showcase Collaboration: If possible, include examples that demonstrate how you worked effectively with different teams. Be ready to articulate your role in fostering that collaboration.

• Focus on Strategic Thinking: Clearly explain the "why" behind your strategies – how you identified opportunities, understood the target audience, and aligned initiatives with commercial goals.

• Prepare for Q&A: Anticipate questions about your methodologies, data insights, and how you would adapt your approach to Endeavour Group's specific context.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-driven, and collaborative approach to retail media product development and commercialization. Highlighting quantifiable achievements and adapting past experiences to the company's context will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Endeavour Group Careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature examples of strategic campaign development, cross-functional project management, and data-driven performance analysis. Prioritize case studies that demonstrate commercial impact and alignment with retail media best practices.

• Resume Optimization: Tailor your resume to highlight keywords and experiences directly relevant to retail media, product strategy, marketing operations, and cross-functional collaboration. Quantify achievements wherever possible to demonstrate impact.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result), focusing on strategic thinking, problem-solving, and collaborative achievements. Be prepared to discuss your understanding of the retail media landscape and Endeavour Group's brands.

• Company Research: Thoroughly research Endeavour Group's brands (Dan Murphy's, BWS), their market position, and recent marketing initiatives. Understand the "Mixin" retail media offering and how it aims to create value for suppliers and the business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---