Remote Marketing Designer (Sr.)

📍 Job Overview

Job Title: Remote Marketing Designer (Sr.)

Company: Jobgether (for a partner company)

Location: Michigan, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Growth Marketing

Date Posted: March 24, 2026

Experience Level: Senior (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on driving growth and conversion through strategic marketing design, with a strong emphasis on data-driven optimization.

• Key responsibilities include designing and iterating on landing pages and core website experiences to improve user engagement and conversion rates.

• The position requires the creation of compelling ad creatives for various digital platforms and developing lifecycle marketing assets.

• A significant aspect of the role involves performance tracking and collaborative partnerships with Growth, Product, and Content teams to elevate creative output.

📝 Enhancement Note: While the title is "Marketing Designer," the detailed responsibilities, particularly "owning landing page design and conversion," "testing and improving conversion weekly," and "tracking performance metrics," strongly indicate a role that bridges creative design with marketing operations and growth hacking principles. This is not just a visual design role but one deeply integrated into conversion rate optimization (CRO) and performance marketing strategy.

📈 Primary Responsibilities

• Conversion-Focused Landing Page Design: Take ownership of the design and continuous improvement of landing pages across paid and organic acquisition channels, with a mandate to test and enhance conversion rates on a weekly basis.

• Website Experience Enhancement: Improve user journeys and engagement on critical website sections beyond landing pages, including the homepage, product pages, and site navigation.

• Paid Ad Creative Development: Design and produce high-impact ad creatives for major digital advertising platforms such as Meta (Facebook/Instagram), Google Ads, and LinkedIn.

• Lifecycle & Campaign Asset Creation: Develop visual assets for lifecycle marketing campaigns (e.g., email, in-app messaging) aimed at driving user activation and retention, ensuring consistent brand application.

• Performance Measurement & Iteration: Utilize data analytics to track the performance of design assets, measure their effectiveness against key marketing metrics, and drive iterative design improvements based on insights.

• Cross-Functional Creative Partnership: Collaborate closely with Growth, Product, Product Marketing, and Content teams, serving as a creative partner to align design efforts with broader marketing and business objectives.

• Creative Bar Raising: Contribute to the overall creative direction and quality of marketing outputs, ensuring the company's visual identity is consistently impactful and innovative.

📝 Enhancement Note: The emphasis on "testing and improving conversion weekly" and "tracking performance metrics" points to a need for a designer who is not only skilled in aesthetics but also understands user behavior, A/B testing methodologies, and the direct impact of design on business outcomes. This is a crucial differentiator from a purely visual designer role.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Conversion-Focused Design: Demonstrated ability to design visually appealing and high-converting landing pages, ad creatives, and other marketing assets.

• Data-Driven Design Principles: Strong understanding of how to leverage user data, analytics, and A/B testing results to inform design decisions and optimize performance.

• Marketing Performance Metrics: Familiarity with key marketing KPIs (e.g., CTR, CVR, CPA, CAC) and how design impacts them.

• Rapid Execution & Iteration: Ability to work efficiently in a fast-paced environment, rapidly produce design iterations, and meet aggressive testing schedules.

• Brand System Development: Experience in creating, maintaining, and evolving brand guidelines and visual systems to ensure consistency across all touchpoints.

• Proficiency in Design Tools: Expert-level skills in industry-standard design software (e.g., Figma, Adobe Creative Suite – Photoshop, Illustrator, After Effects).

• AI-Assisted Creative Tools: Experience utilizing AI-powered creative tools to enhance workflow efficiency, generate ideas, or optimize design elements.

Preferred Skills:

• UX/UI Design Fundamentals: A solid understanding of user experience (UX) and user interface (UI) principles beyond just visual design.

• Motion Graphics & Animation: Skills in creating animated graphics or short videos for ads or web elements.

• Web Development Basics: Familiarity with HTML/CSS to understand design implementation constraints and possibilities.

• Marketing Automation Platforms: Experience working with or designing for platforms like HubSpot, Marketo, or similar.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for design testing.

📝 Enhancement Note: The requirement for "proven portfolio demonstrating conversion-focused design work" and "strong understanding of data-driven design principles" elevates this role beyond a typical graphic designer position. Candidates should be prepared to showcase specific examples where their design choices directly led to measurable improvements in conversion rates or other key marketing metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies where your design interventions directly led to measurable improvements in conversion rates, click-through rates, or other key performance indicators. Quantify the impact whenever possible.

• Landing Page Design Examples: Provide specific examples of landing pages designed for various campaign objectives (e.g., lead generation, direct sales, event registration) that demonstrate strategic thinking and user-centricity.

• Paid Ad Creative Showcase: Include a selection of paid ad creatives developed for platforms like Meta, Google, and LinkedIn, highlighting the strategic rationale behind their design.

• Brand System & Guideline Examples: Present examples of brand guidelines you have developed or contributed to, demonstrating your ability to maintain visual consistency and evolve brand identity.

• Workflow Efficiency Examples: If possible, highlight instances where you used AI tools or other innovative methods to streamline your design process or improve efficiency.

Process Documentation:

• Design Iteration Process: Be prepared to discuss your systematic approach to testing and iterating on designs, including how you gather feedback, analyze data, and implement changes.

• Collaboration Workflow: Detail how you typically collaborate with cross-functional teams (Growth, Product, Content) to ensure design alignment and successful project execution.

• Performance Measurement Framework: Articulate your understanding of how to measure the success of marketing design initiatives and what metrics you prioritize.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio is paramount. Candidates should not just show pretty pictures but tell a story about the problem, their design solution, the process, and the quantifiable results. The ability to articulate the "why" behind design decisions, supported by data, will be critical.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $90,000 - $135,000 annually.

• Methodology: This estimate is based on industry benchmarks for Senior Marketing Designers with 5-8 years of experience in remote roles within the United States, considering the specific responsibilities outlined (conversion focus, ad creative, CRO integration) and the company's emphasis on data-driven growth. Salary can vary based on candidate experience, specific Michigan location cost of living, and the partner company's internal compensation structure.

Benefits:

• Competitive Compensation: Includes base salary and organization-wide goal-based bonuses, aligning individual performance with company success.

• Generous Paid Time Off (PTO): 5 weeks of PTO upon joining, with additional days accrued annually, ensuring work-life balance.

• Flexible Work Options: Choice between a standard full-time schedule or an 80% work week (4 days) for 80% of the full-time pay, offering significant flexibility.

• Paid Parental Leave: Comprehensive leave for both primary and secondary caregivers.

• Sabbatical Program: Eligibility for a 1-month paid sabbatical after 5 years of service.

• Comprehensive Healthcare (US Residents): Medical, dental, and vision coverage.

• 401k Matching (US Residents): 6% matching contribution with immediate vesting, supporting long-term financial planning.

Working Hours:

• Standard full-time (approximately 40 hours per week) or a flexible 4-day work week (approximately 32 hours per week) option. Core working hours will likely align with US business hours, with flexibility for remote work.

📝 Enhancement Note: The inclusion of goal-based bonuses, flexible work options (4-day week), and substantial PTO indicates a company culture that values employee well-being and performance. The 4-day work week option is particularly notable and offers a significant perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates in a dynamic sector, likely within technology, SaaS, or a related growth-focused industry, given the emphasis on PLG and data-driven marketing.

Company Size: Not explicitly stated by Jobgether, but the benefits package (401k matching, sabbatical, comprehensive healthcare) suggests an established company, likely mid-sized to large, capable of offering robust benefits.

Founded: Not specified, but the presence of established benefits and a structured role implies a company with some tenure and growth maturity.

Team Structure:

• Marketing Design Team: The Senior Marketing Designer will likely be part of a broader marketing team. They may lead a specific design function or work within a pod alongside Growth Marketers, Content Specialists, and potentially other designers.

• Reporting Structure: Likely reports to a Head of Marketing, Director of Growth Marketing, or a Creative Director, depending on the organization's structure.

• Cross-Functional Collaboration: The role explicitly requires close partnership with Growth, Product, Product Marketing, and Content teams, indicating a highly collaborative and integrated GTM (Go-To-Market) approach.

Methodology:

• Data-Driven Optimization: A core methodology is leveraging data and analytics to inform design decisions, measure impact, and drive continuous improvement.

• Agile & Iterative Design: The emphasis on weekly testing and improvement suggests an agile approach to design, prioritizing rapid iterations and learning.

• Brand Consistency & Evolution: A balance between maintaining a strong, consistent brand identity and evolving it to meet market demands and creative standards.

Company Website: [Partner Company Website URL - To be provided by the hiring company]

📝 Enhancement Note: The "partner company" aspect means specific details about the company culture, size, and industry are deliberately kept general by Jobgether. Candidates should be prepared to inquire about these details during the interview process. The role's heavy reliance on data and conversion suggests a performance-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It offers significant ownership and strategic input within the marketing design function, particularly concerning conversion optimization and growth initiatives.

Reporting Structure: Typically reports to a marketing leadership role (e.g., Director of Growth Marketing, Creative Director). The role involves close collaboration with other departments, providing exposure to various facets of the business.

Operations Impact: The role has a direct and measurable impact on revenue growth through improved conversion rates on landing pages and effective ad creatives. It plays a crucial role in shaping the company's visual communication and brand perception in the market.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in conversion rate optimization (CRO), A/B testing, and performance marketing design.

• Leadership Potential: With demonstrated success and leadership in cross-functional projects, potential for moving into a Creative Lead or Design Manager role.

• Broader Marketing Strategy Exposure: As a key partner to Growth and Product Marketing, there's an opportunity to gain a deeper understanding of overall marketing strategy and product positioning.

• Skill Expansion: Opportunity to learn and apply new design technologies, AI tools, and advanced analytics techniques.

📝 Enhancement Note: This role is ideal for a designer who wants to move beyond purely aesthetic creation and become a strategic partner in driving business growth. The "Senior" title implies a level of autonomy and strategic input that can be a stepping stone to more senior or leadership positions.

🌐 Work Environment

Office Type: Fully Remote. This offers the flexibility to work from any location within the United States, with a specific mention of Michigan as a primary region.

Office Location(s): While the role is remote, the mention of "Michigan" in the location might indicate a headquarters or a significant operational presence in that state, or simply a preferred region for remote employees.

Workspace Context:

• Home Office Setup: Employees are expected to have a suitable home office environment conducive to focused work and remote collaboration.

• Digital Collaboration Tools: The team will heavily rely on digital tools for communication, project management, and design collaboration (e.g., Slack, Zoom, Figma, project management software).

• Data-Driven Culture: The workspace will likely foster an environment where data analysis and performance metrics are central to decision-making and design validation.

Work Schedule:

• Offers flexibility with either a standard 40-hour work week or a 4-day, 32-hour work week. Core working hours will likely need to align with team collaboration needs, typically within US business hours.

📝 Enhancement Note: The fully remote nature and the 4-day work week option are significant perks. Candidates should consider how they manage remote work and collaboration effectively and how they might structure their time within a 4-day week if chosen.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Screening: Jobgether's AI-powered matching system will first review applications for core requirements.

• Hiring Company Review: Shortlisted candidates will have their profiles shared directly with the hiring company's internal team.

• Potential Stages:

  1. Recruiter Screen: Initial call to assess general fit, experience, and salary expectations.
  2. Hiring Manager Interview: Deeper dive into experience, responsibilities, and role expectations.
  3. Portfolio Review & Design Challenge: Presentation of portfolio, focusing on conversion-driven work, and potentially a take-home or live design exercise.
  4. Cross-Functional Interviews: Meetings with stakeholders from Growth, Product, or Content teams to assess collaboration and strategic alignment.
  5. Final Interview: May involve senior leadership or a final assessment of cultural fit and strategic thinking.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solutions, and the measurable results (e.g., "Increased landing page conversion rate by X%", "Improved ad CTR by Y%").

• Focus on Conversion: Prioritize projects that explicitly demonstrate your ability to design for conversion, user acquisition, and retention.

• Showcase Process: Be ready to walk through your design process for key projects, explaining your rationale, research, and iterations.

• Highlight Collaboration: If possible, include examples of projects where you collaborated effectively with other teams.

• Tailor to the Role: Emphasize experience relevant to SaaS, PLG, and data-driven marketing if applicable.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the specific business objective and target audience.

• Data-Driven Approach: Frame your solutions and recommendations with a data-driven perspective, even if data isn't provided.

• Efficiency & Speed: Be mindful of the "fast-paced work ethic with a bias for action" requirement. Demonstrate an ability to deliver thoughtful solutions efficiently.

• Brand Consistency: Pay close attention to brand guidelines and ensure your proposed designs align.

📝 Enhancement Note: The explicit mention of Jobgether's AI screening followed by direct hiring company review means candidates should ensure their application (resume and portfolio links) is highly optimized for both automated systems and human review. Highlighting keywords from the job description is crucial.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Likely the primary tool for UI/UX design, wireframing, prototyping, and collaborative design.

• Adobe Creative Suite: Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion graphics and ad animations.

Analytics & Reporting:

• Google Analytics: Essential for understanding website traffic, user behavior, and conversion tracking.

• Data Visualization Tools: Potentially Tableau, Power BI, or Looker (if the company uses them) for deeper data analysis and dashboard creation.

• Specific Ad Platform Analytics: Tools within Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager to track ad performance.

CRM & Automation:

• CRM System: Familiarity with CRM platforms like Salesforce, HubSpot, or similar is beneficial for understanding lead flow and customer journeys.

• Marketing Automation Platforms: Experience with tools like HubSpot, Marketo, Pardot, or Customer.io for designing email and campaign assets.

• A/B Testing Platforms: Tools such as Optimizely, VWO, Google Optimize, or built-in platform testing features for design iteration and performance validation.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Familiarity with analytics platforms and A/B testing tools is critical for demonstrating the "data-driven design" aspect of the role. Experience with AI creative tools is explicitly mentioned as a requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and metrics to inform all design choices and measure success.

• Bias for Action & Speed: A culture that values rapid execution, iteration, and a proactive approach to problem-solving.

• Growth Mindset: Continuous learning, experimentation, and a commitment to improving performance and outcomes.

• Collaboration & Partnership: Working effectively with cross-functional teams to achieve shared GTM goals.

• Brand Integrity: Upholding and evolving the company's visual identity and brand standards consistently.

Collaboration Style:

• Integrated Teamwork: Designers are expected to be active participants in cross-functional teams, contributing design expertise to broader marketing and product initiatives.

• Feedback-Oriented: An environment where constructive feedback is welcomed and leveraged for design improvement.

• Transparent Communication: Open and clear communication channels, likely utilizing tools like Slack and regular meetings, to ensure alignment.

📝 Enhancement Note: The values highlight a performance-oriented, fast-paced, and collaborative environment. Candidates who thrive in such settings and can demonstrate these values in their work and communication will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Quality: The need for rapid iteration and weekly testing while maintaining high creative standards and brand consistency.

• Quantifying Design Impact: Clearly demonstrating the ROI of design efforts in a data-driven environment.

• Cross-Functional Alignment: Effectively collaborating with diverse teams (Growth, Product, Content) who may have different priorities or perspectives.

• Staying Ahead of Trends: Keeping pace with evolving design trends, marketing platforms, and AI creative technologies.

Learning & Development Opportunities:

• Specialized CRO Training: Opportunities to deepen expertise in conversion rate optimization techniques and A/B testing.

• Exposure to Growth Hacking: Learning advanced growth marketing strategies and how design contributes to them.

• AI Tool Mastery: Becoming proficient in leveraging cutting-edge AI tools for creative workflows.

• Cross-Departmental Knowledge: Gaining insights into product development, marketing strategy, and content creation processes.

📝 Enhancement Note: The challenges presented are typical for roles at the intersection of creative and performance marketing. The growth opportunities are significant for a designer looking to expand their strategic and analytical skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the conversion rate of a landing page or ad creative. What was your process, and what were the results?"

• "How do you approach balancing the need for rapid design iteration with maintaining brand consistency and quality?"

• "Walk us through your process for designing a new paid ad campaign from brief to execution. How do you ensure effectiveness?"

Company & Culture Questions:

• "What interests you about working for a company focused on data-driven growth and conversion optimization?"

• "How do you see your skills contributing to a remote, fast-paced work environment?"

• "Describe your experience working with AI-assisted creative tools. What are their benefits and limitations in your workflow?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: The Problem/Objective, Your Role & Process, The Solution (your designs), and The Results (quantifiable impact).

• Focus on Metrics: Be ready to discuss the specific KPIs you influenced and how you measured success.

• Highlight Collaboration: Explain how you worked with other teams and incorporated their feedback.

• Demonstrate Data-Driven Thinking: Explain how data informed your design decisions and iterations.

• Conciseness: Be prepared to present your most relevant work efficiently, respecting the interviewers' time.

📝 Enhancement Note: Prepare to speak extensively about your portfolio, focusing on the "why" behind your design decisions and the quantifiable outcomes. Be ready to discuss your experience with A/B testing, conversion optimization, and AI tools in detail.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.lever.co.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "conversion optimization," "landing page design," "ad creative," "data-driven design," "SaaS," "PLG," and "AI-assisted creative tools." Quantify achievements whenever possible.

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest conversion-focused design work, including landing pages, ad creatives, and case studies with measurable results. Provide clear links and easy navigation.

• Prepare Your Narrative: Be ready to articulate your experience and approach to the responsibilities and requirements outlined in the job description, particularly regarding data-driven design and conversion impact.

• Research the Partner Company: If possible, try to gather more information about the specific partner company Jobgether is representing to tailor your application and interview responses further.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.