PSU CO - BANCOLOMBIA S.A. - UX UI Designer PSU CO - BANCOLOMBIA S.A. - UX UI Designer

📍 Job Overview

Job Title: PSU CO - BANCOLOMBIA S.A. - UX UI Designer

Company: GFT Technologies SE

Location: Medellin, Antioquia, Colombia

Job Type: Full-Time

Category: User Experience (UX) / User Interface (UI) Design

Date Posted: April 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end user experience design process for digital products within the BANCOLOMBIA S.A. ecosystem.

• Conduct comprehensive user research, including interviews, surveys, and usability testing, to uncover user needs and pain points.

• Translate research findings into actionable design artifacts such as user personas, customer journey maps, and information architecture.

• Develop low-fidelity wireframes and high-fidelity prototypes to effectively communicate interaction and visual design concepts.

• Collaborate closely with cross-functional teams, including Product Managers, Business Analysts, Developers, and other UI Designers, to ensure seamless product development and implementation.

📝 Enhancement Note: This role is situated within a large financial institution (BANCOLOMBIA S.A.) and managed by a technology consulting firm (GFT Technologies SE), implying a focus on robust, scalable, and secure digital financial solutions. The emphasis on "PSU CO" suggests a specific project or product line within this context.

📈 Primary Responsibilities

• Conduct in-depth user research to understand user behaviors, needs, and pain points in the context of financial services.

• Define and document user personas, customer journey maps, and user scenarios to inform design decisions.

• Create and maintain information architecture, ensuring logical organization and navigation of digital products.

• Design intuitive user flows and interaction models that simplify complex financial processes.

• Develop detailed wireframes (low-fidelity) and interactive prototypes (high-fidelity) for iterative design and user validation.

• Apply user-centered design (UCD) principles throughout the design lifecycle, ensuring optimal usability.

• Collaborate with UI designers to establish and adhere to visual design principles, typography, color hierarchy, and design systems.

• Facilitate usability testing sessions with target users, analyze feedback, and iterate on designs accordingly.

• Work closely with Product Managers and Business Analysts to define product requirements and translate them into effective user experiences.

• Partner with Developers to ensure accurate implementation of design specifications and maintain design integrity.

• Champion data-driven design decisions by leveraging tools like Hotjar and Google Analytics to understand user behavior and validate design hypotheses.

📝 Enhancement Note: The responsibility list is expanded to include specific actions related to financial services context, emphasizing the need for secure and user-friendly design in this regulated industry.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Design, Industrial Design, Psychology, Communication, Software Engineering, Systems Engineering, or a related field.

Experience:

• 2-5 years of proven experience in UX/UI design, with a strong portfolio showcasing end-to-end design projects.

• Demonstrated experience in user research methodologies and translating insights into design solutions.

Required Skills:

• UX Research: Proficient in conducting user interviews, surveys, usability testing, creating user personas, and customer journey mapping.

• Interaction Design: Expertise in defining user flows, wireframing (low-fidelity), and prototyping (high-fidelity).

• Information Architecture: Ability to organize content and structure information logically for optimal navigation.

• Design Systems: Understanding and application of design systems principles for consistent UI development.

• Core Tools: Proficiency in Figma, Adobe XD, or Sketch for design and prototyping.

• Collaboration: Strong ability to communicate design decisions effectively and collaborate with cross-functional teams (Product, Engineering, Business Analysts).

• User-Centered Design (UCD): Deep understanding and practical application of UCD principles.

Preferred Skills:

• Analytics Tools: Familiarity with Hotjar and Google Analytics for user behavior analysis.

• Visual Design Fundamentals: Solid understanding of typography, color theory, and visual hierarchy.

• Agile Methodologies: Experience working in Scrum or Kanban teams.

• Financial Services Domain: Prior experience designing for financial products or services.

• Collaboration Tools: Experience with Miro or FigJam for brainstorming and collaboration.

📝 Enhancement Note: The required skills and experience are detailed to reflect the specific tools and methodologies mentioned in the job description, with an emphasis on practical application in a product development lifecycle.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive UX/UI design projects that demonstrate your end-to-end design process.

• Projects should highlight your ability to conduct user research, define user problems, and develop user-centered solutions.

• Include examples of wireframes, user flows, interactive prototypes, and final UI designs.

• Clearly articulate your role and contributions within each project, especially when working in a team.

Process Documentation:

• For each project, provide a clear narrative explaining the design process followed (e.g., research, ideation, prototyping, testing, iteration).

• Detail the specific methodologies and tools used for each stage of the design process.

• Quantify the impact of your design solutions where possible (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Showcase your understanding of design systems and how you applied them to ensure consistency and scalability.

📝 Enhancement Note: Portfolio requirements are tailored to emphasize the process-driven nature of UX/UI design, requiring candidates to demonstrate their strategic thinking and problem-solving capabilities through tangible examples.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary package.

• Opportunities for professional development and continuous learning in UX/UI design.

• Access to cutting-edge design tools and technologies.

• Collaboration with a diverse and experienced team of professionals.

• Potential for career advancement within GFT Technologies SE and through client engagements with BANCOLOMBIA S.A.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with potential for flexibility based on project needs and team agreements.

📝 Enhancement Note: A salary range is estimated based on regional data for mid-level UX/UI designers. Benefits are inferred from typical offerings in IT consulting firms and the nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting & Financial Services. GFT Technologies SE operates as a global technology consulting firm specializing in digital transformation, particularly for the financial services industry. BANCOLOMBIA S.A. is a leading financial institution in Colombia. This dual context means the role will operate at the intersection of finance and technology, requiring an understanding of both user needs and industry regulations.

Company Size: GFT Technologies SE is a global company with over 10,000 employees, indicating a structured corporate environment with established processes.

Founded: GFT Technologies SE was founded in 1987, suggesting a mature and experienced organization.

Team Structure:

• The UX/UI Designer will likely be part of a dedicated design team within GFT Technologies SE, working on projects for BANCOLOMBIA S.A.

• This team will consist of other UI Designers, UX Researchers, and potentially UX Writers.

• Close collaboration is expected with Product Managers, Business Analysts, and Software Developers assigned to the specific BANCOLOMBIA S.A. project.

Methodology:

• Design thinking and agile methodologies are expected to be core to the team's approach.

• Emphasis on data-driven decision-making, leveraging analytics and user feedback.

• Collaborative workflows for brainstorming, ideation, and problem-solving.

• Focus on iterative design and continuous improvement cycles.

Company Website: https://www.gft.com/

📝 Enhancement Note: The company context is detailed to provide insight into the operational environment, highlighting the blend of consulting and financial services.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, requiring 2-5 years of experience. It signifies an individual contributor role with the expectation of independent work on design tasks and contributions to project-level design strategy.

Reporting Structure: The designer will report to a Design Lead or Project Manager within GFT Technologies SE, while collaborating closely with Product Managers and Business Analysts from BANCOLOMBIA S.A.

Operations Impact: The UX/UI Designer's impact is critical in shaping the usability and user satisfaction of digital financial products. Their work directly influences customer engagement, adoption rates, and the overall perception of BANCOLOMBIA S.A.'s digital offerings, contributing to customer loyalty and operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UX Research, Interaction Design, or Design Systems.

• Leadership Development: Potential to grow into a Senior UX/UI Designer, Lead UX Designer, or Design Manager roles, mentoring junior designers and leading design initiatives.

• Industry Exposure: Gain extensive experience in the financial services sector, a highly regulated and dynamic industry.

• Cross-Functional Training: Develop stronger collaboration skills and understanding of product management and development lifecycles.

• Tool Mastery: Become an expert in advanced features of design and research tools.

📝 Enhancement Note: Career growth analysis focuses on typical progression paths for UX/UI designers within consulting environments and specialized industries like finance.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Medellin, Colombia. This suggests a traditional office-based work environment, likely within GFT Technologies SE's offices or potentially at a BANCOLOMBIA S.A. location, depending on project arrangements.

Office Location(s): Medellin, Antioquia, Colombia. This implies working within a vibrant technology and business hub in Colombia.

Workspace Context:

• Collaborative Spaces: Expect access to meeting rooms and collaborative areas for team discussions, brainstorming sessions, and client presentations.

• Technology Access: Provision of necessary hardware and software, including industry-standard design tools.

• Team Interaction: Regular face-to-face interaction with colleagues, fostering a strong team dynamic and direct communication channels.

• Professional Atmosphere: A corporate environment suitable for client-facing work within the financial technology sector.

Work Schedule: The role is full-time, likely adhering to standard business hours in Colombia (e.g., 8 AM to 5 PM, Monday to Friday), with potential for some flexibility around project deadlines.

📝 Enhancement Note: The on-site requirement is highlighted, with implications for daily work environment and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruiter screen to assess basic qualifications, experience, and cultural fit.

• Technical Interview/Portfolio Review: A deep dive into your portfolio, discussing your design process, problem-solving skills, and specific project contributions. Be prepared to articulate your design decisions and rationale.

• Design Challenge: A practical exercise, potentially involving a small design task or a case study presentation, to evaluate your design thinking and execution skills within a defined timeframe.

• Team/Stakeholder Interviews: Meetings with Product Managers, Business Analysts, and potentially other designers or developers to assess collaboration style and communication skills.

• Final Interview: A concluding interview, possibly with a hiring manager or senior leader, to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Storytelling: Structure your portfolio around compelling narratives for each project, highlighting the problem, your process, your solution, and the outcome.

• Process Emphasis: Clearly demonstrate your understanding and application of UX methodologies, from research to testing and iteration.

• Quantify Impact: Wherever possible, use data and metrics to showcase the success of your designs (e.g., "reduced user error by 15%", "improved task completion time by 20%").

• Tool Proficiency: Be ready to discuss your proficiency with Figma, Adobe XD, Sketch, and other relevant tools.

• Tailor to Role: Highlight projects that best align with the requirements of a UX/UI Designer in the financial services sector.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement and the target user group.

• Time Management: Practice completing design tasks within realistic time constraints.

• Articulate Rationale: Be prepared to explain every design decision you make, linking it back to user needs or business goals.

• Scenario Planning: Consider potential edge cases and alternative solutions.

📝 Enhancement Note: The interview process is detailed with specific advice for portfolio presentation and challenge preparation, tailored to a UX/UI design role in a corporate environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary expectation), Adobe XD, Sketch. Candidates are expected to be proficient in at least one, with Figma being highly preferred.

• Collaboration & Whiteboarding: Miro, FigJam. Useful for brainstorming, user journey mapping, and collaborative ideation sessions.

Analytics & Reporting:

• User Behavior Analysis: Hotjar (for heatmaps, session recordings), Google Analytics (for understanding user traffic, behavior flow, and conversion tracking).

• Data Visualization: While not explicitly mentioned, familiarity with tools that can help visualize user data or design performance metrics would be beneficial.

CRM & Automation:

• Not directly applicable to the core UX/UI design function, but understanding how user data is managed within CRMs or how automated workflows impact user experience can be advantageous.

📝 Enhancement Note: The technology stack is detailed based on the explicit mentions in the job description, with a focus on design and analytics tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs is paramount. Designs should prioritize usability, accessibility, and user satisfaction.

• Data-Driven Approach: Decisions are informed by research, analytics, and user feedback, rather than solely on subjective opinions.

• Collaboration & Communication: Open communication and teamwork are essential for success, fostering an environment where ideas are shared and constructive feedback is welcomed.

• Efficiency & Iteration: A focus on delivering effective solutions efficiently and embracing iterative improvements based on continuous learning and testing.

• Innovation: Encouraging creative problem-solving and exploring new approaches to enhance user experiences in the financial sector.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product Managers, Business Analysts, and Developers to ensure alignment on project goals and user experience.

• Feedback Exchange: A culture that encourages regular feedback loops between designers, developers, and stakeholders to refine designs and ensure optimal implementation.

• Knowledge Sharing: Actively participating in design reviews, sharing best practices, and contributing to the collective knowledge base of the design team.

📝 Enhancement Note: Culture and values are inferred to align with typical tech consulting and user-focused design teams, emphasizing collaboration and data.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Technical Constraints: Designing optimal user experiences within the complex regulatory landscape of financial services and technical limitations.

• Translating Complex Financial Concepts: Simplifying intricate financial products and services into intuitive and easy-to-understand user interfaces.

• Stakeholder Alignment: Effectively managing differing opinions and priorities among various stakeholders (Product, Business, Development, Compliance).

• Keeping Pace with Evolving Technology: Continuously learning and adapting to new design tools, methodologies, and user expectations in the digital space.

Learning & Development Opportunities:

• Specialized UX/UI Training: Access to internal or external courses focused on advanced UX research techniques, interaction design patterns, or accessibility standards.

• Industry Conferences: Opportunities to attend design and fintech conferences to stay abreast of industry trends and network with peers.

• Mentorship Programs: Potential to be mentored by senior designers or to mentor junior team members, fostering leadership skills.

• Project Diversity: Exposure to a variety of projects within BANCOLOMBIA S.A., allowing for broad experience across different financial products and user segments.

📝 Enhancement Note: Challenges are framed within the context of financial technology and consulting, and growth opportunities are detailed to highlight professional development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it?" (Prepare with an example demonstrating negotiation and data-informed compromise.)

• "How do you approach designing for users who may have limited digital literacy, especially in the context of financial services?" (Focus on simplicity, clear guidance, and accessibility.)

Company & Culture Questions:

• "What interests you about working with BANCOLOMBIA S.A. and GFT Technologies SE?" (Research their respective missions, values, and recent projects.)

• "How do you ensure your designs are inclusive and accessible to all users?" (Highlight your understanding of accessibility standards and diverse user needs.)

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly state the problem or opportunity your project addressed.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your process and solutions.

• Explain Your Role: Be explicit about your contributions, especially in team projects.

• Highlight Iterations: Showcase how user feedback and testing led to design improvements.

• Quantify Success: Present metrics or outcomes that demonstrate the impact of your work.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions.

📝 Enhancement Note: Interview preparation questions are crafted to align with the role's responsibilities and the company's context, focusing on strategic thinking, problem-solving, and collaboration.

📌 Application Steps

To apply for this UX UI Designer position:

• Submit your application through the GFT Technologies SE careers portal via the provided URL.

• Portfolio Customization: Tailor your resume and portfolio to highlight projects demonstrating user research, interaction design, prototyping, and experience with financial services, if applicable.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key skills (especially Figma, UX Research, Prototyping), and any relevant certifications, using keywords from the job description.

• Interview Preparation: Practice articulating your design process using case studies from your portfolio, focusing on how you translate user needs into tangible design solutions. Be ready to discuss your experience with collaborative tools and methodologies.

• Company Research: Familiarize yourself with GFT Technologies SE's work in digital transformation and BANCOLOMBIA S.A.'s digital offerings to demonstrate genuine interest and understanding of their context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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