Product Strategy Specialist

📍 Job Overview

Job Title: Product Strategy Specialist

Company: AB InBev | Growth Group

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Product Strategy / Data Analytics / GTM Operations

Date Posted: April 2, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive comprehensive product strategy development, focusing on long-term vision, future growth, and digital transformation initiatives within AB InBev's Growth Group.

• Manage and prioritize the product backlog, ensuring critical alignment with overarching business objectives, customer needs, and B2B/DTC platform growth.

• Collaborate closely with pillar owners and country teams to integrate diverse requests into a cohesive product roadmap, optimizing for market-specific insights and global scalability.

• Spearhead the enhancement of algorithms and define key performance indicators (KPIs) in partnership with Data Product Managers, ensuring data-driven decision-making.

• Oversee the creation and maintenance of advanced dashboards for data visualization and performance tracking, providing actionable insights to support strategic decisions across Sales & Distribution and Marketing functions.

📝 Enhancement Note: The role is explicitly focused on product strategy within AB InBev's Growth Group, which unifies B2B, DTC, Sales & Distribution, and Marketing. This implies a strong need for understanding Go-To-Market (GTM) operations, particularly in digital commerce platforms like BEES, and delivery services. The "Product Strategy Specialist" title, combined with responsibilities around algorithms, KPIs, and data analysis, positions this role at the intersection of product management, data analytics, and GTM operations, requiring a strategic thinker with strong analytical capabilities and a deep understanding of digital product lifecycles.

📈 Primary Responsibilities

• Develop and articulate a clear, compelling product strategy that aligns with the Growth Group's objectives for B2B (BEES platform), DTC (Ze Delivery, TaDa Delivery), Sales & Distribution, and Marketing functions.

• Proactively prioritize the product backlog, translating strategic goals into actionable user stories and epics for development teams, ensuring alignment with business value and customer impact.

• Foster strong collaborative relationships with pillar owners and country teams to gather requirements, understand market nuances, and integrate feedback into the product roadmap for iterative improvement.

• Partner with Data Product Managers to refine existing algorithms and define new ones that enhance user experience, operational efficiency, and business outcomes, including the definition and calculation of critical KPIs.

• Implement and oversee the development of sophisticated dashboards and reporting mechanisms for data visualization, performance tracking, and enabling data-driven decision-making across the Growth Group.

• Ensure the integrity, accuracy, and accessibility of data used for performance analysis, providing actionable insights and strategic recommendations to senior leadership and cross-functional teams.

• Drive feature discovery and activation processes by working closely with Product and Design teams in collaboration with market representatives, ensuring successful adoption and impact.

• Conduct regular performance analysis and tracking of product initiatives, identifying areas for continuous improvement and ensuring alignment with strategic objectives and market trends.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role focused on the entire product lifecycle within a GTM context. The emphasis on B2B platforms (BEES), DTC services, and sales/marketing integration suggests a need for understanding commercial operations, channel strategy, and digital user journeys. The collaboration with Data Product Managers and the focus on algorithms and KPIs highlight a data-centric approach essential for optimizing growth initiatives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business Administration, Marketing, Computer Science, Engineering, or a related quantitative field. A Master's degree or relevant certifications in Product Management or Data Analytics are advantageous.

Experience: 2-5 years of proven experience in product strategy, product management, data analytics, business intelligence, or a closely related field, preferably within a fast-paced consumer goods, technology, or e-commerce environment.

Required Skills:

• High proficiency in English (Fluent) and Portuguese (Fluent) is essential for seamless communication with diverse internal and external stakeholders.

• Proven experience in developing and executing product strategy, with a strong understanding of product lifecycle management.

• Demonstrated ability in data analytics, including the interpretation of complex datasets and the generation of actionable insights to drive business decisions.

• Strong analytical skills, with a proven ability to identify opportunities, analyze data trends, and develop creative solutions.

• Excellent verbal and written communication skills, with a knack for fostering positive business relationships and influencing stakeholders.

• Demonstrated ability to work effectively across multiple stakeholders from different cultural backgrounds, fostering collaboration and alignment.

• A continuous improvement and learning mindset, essential for adapting to evolving market dynamics and technological advancements.

• Proactivity, accountability, strong self-organization, and the ability to manage multiple tasks and priorities effectively.

Preferred Skills:

• Intermediate Spanish language proficiency is a significant asset for engaging with teams and markets across Latin America.

• Experience with SQL for data extraction, manipulation, and analysis.

• Familiarity with Python for scripting, data analysis, or algorithm development.

• Experience with product backlog management tools and agile methodologies.

• Understanding of B2B e-commerce platforms, DTC models, or sales & distribution operations.

• Exposure to data visualization tools and dashboard creation (e.g., Tableau, Power BI, Looker).

📝 Enhancement Note: The specified language proficiencies (English, Portuguese, Spanish) are critical for a global company like AB InBev, especially for roles involving cross-cultural collaboration and market engagement. The emphasis on analytical skills, data interpretation, and advanced Excel/PowerPoint highlights the importance of quantitative abilities and presentation skills. The inclusion of SQL and Python as desirable technical skills indicates a move towards more data-intensive operations and product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of strategic product initiatives, showcasing the ability to translate business needs into product roadmaps and feature sets.

• Provide examples of data analysis projects that led to significant business improvements, process optimizations, or the identification of new growth opportunities.

• Showcase experience in defining and tracking Key Performance Indicators (KPIs), with clear examples of how these metrics informed strategic adjustments or product enhancements.

Process Documentation:

• Document a product strategy development process, from initial market research and competitive analysis to roadmap creation and prioritization frameworks.

• Illustrate a data analysis workflow, detailing how you gather, clean, analyze, and interpret data to derive insights and formulate recommendations.

• Outline a process for feature discovery and backlog prioritization, including methodologies used to gather user feedback, assess business impact, and align with strategic objectives.

• Present a process for monitoring product performance post-launch, including the establishment of KPIs, dashboard creation, and iterative improvement cycles.

📝 Enhancement Note: For a Product Strategy Specialist role, a portfolio should highlight strategic thinking, analytical rigor, and the ability to translate data into actionable product initiatives. The focus on process documentation should emphasize structured approaches to strategy development, data analysis, and product lifecycle management, demonstrating a systematic and data-driven methodology.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Strategy Specialist with 2-5 years of experience in São Paulo, Brazil, and considering AB InBev's standing as a major global corporation, the estimated annual salary range is R$ 120,000 to R$ 180,000 (Brazilian Real). This range accounts for the high demand for skilled professionals in product strategy and data analytics within the technology and consumer goods sectors in a major metropolitan area like São Paulo.

Benefits:

• Performance-based bonus: Directly tied to individual and company performance, incentivizing achievement.

• Attendance bonus: Encourages consistent presence and commitment to work.

• Private pension plan: Supports long-term financial planning and retirement security.

• Meal allowance (Vale Refeição/Alimentação): Assistance with daily food expenses.

• Health, dental, and life insurance: Comprehensive coverage for medical, dental, and life events, ensuring well-being.

• Medicines discounts: Financial relief on pharmaceutical purchases.

• WellHub partnership: Access to a network of gyms, fitness classes, and wellness activities.

• Childcare subsidies: Financial support for employees with young children.

• Discounts on AB InBev products: Perks related to the company's extensive product portfolio.

• Clube Ben partnership: Access to various discounts and benefits through a partnership program.

• Scholarship opportunities: Financial aid for continued education and professional development.

• School materials assurance: Support for employees with school-aged children.

• Language and training platforms: Access to resources for skill development, including language learning.

• Transport allowance: Assistance with commuting costs.

Working Hours: The standard working hours are approximately 40 hours per week, typical for a full-time position. While the role is on-site, there may be an expectation for flexibility to accommodate project deadlines, global team interactions, and urgent market needs, which is common in strategic roles within multinational corporations.

📝 Enhancement Note: Salary estimation is based on market research for similar roles in São Paulo, Brazil, considering the AI-derived experience level and the company's significant global presence. The benefits package is extensive and reflects typical offerings for large corporations in Brazil, with specific emphasis on wellness, family support, and professional development relevant to attracting and retaining talent in specialized roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beverages (specifically, leading global brewer and top 5 consumer product company). AB InBev operates within a highly competitive global consumer goods market, emphasizing innovation, brand building, and efficient distribution. The Growth Group specifically focuses on leveraging digital transformation and data to drive organic growth, indicating a forward-thinking and technology-centric segment within the broader organization.

Company Size: Large (Likely 10,000+ employees globally, with a significant presence in Brazil and the Growth Group operating as a substantial global unit). This size implies robust resources, established processes, and opportunities for cross-functional collaboration, but also a need for clear communication and alignment across diverse teams.

Founded: AB InBev's history is complex, involving numerous mergers and acquisitions, with its modern iteration solidified in 2008. The Growth Group was created more recently in 2022, highlighting a strategic focus on evolving the company's digital and commercial capabilities.

Team Structure:

• The Growth Group is a unified entity comprising B2B, DTC, Sales & Distribution, and Marketing teams, suggesting a matrixed or highly collaborative structure.

• The Product Strategy Specialist will likely be part of a dedicated product management or growth strategy team within the Growth Group, reporting to a Product Lead or Head of Strategy.

Methodology:

• Data Analysis and Insights: A core methodology will be leveraging data from B2B platforms (BEES), DTC services, and sales channels to identify trends, customer behaviors, and market opportunities. This involves quantitative analysis and the creation of actionable insights.

• Agile Product Development: While not explicitly stated, the emphasis on product backlog prioritization and feature discovery suggests an agile or hybrid approach to product development, prioritizing iterative releases and continuous feedback loops.

• Cross-functional Collaboration: The Growth Group's structure necessitates strong collaboration across departments, with a focus on shared goals and integrated strategies to drive growth.

Company Website: https://www.ab-inbev.com/

📝 Enhancement Note: Understanding AB InBev's scale and the Growth Group's specific mission is crucial. The Growth Group represents a strategic pivot towards digital and data-driven expansion, making roles within it highly impactful. The team structure likely emphasizes cross-functional synergy, requiring strong communication and collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is positioned as an individual contributor with significant strategic influence. It requires 2-5 years of experience, indicating a professional who has moved beyond entry-level responsibilities and is capable of independent work, strategic thinking, and driving initiatives with guidance. The specialist title suggests a focus on a particular domain (product strategy and data analytics) where deep expertise is valued.

Reporting Structure: The Product Strategy Specialist will likely report to a Product Manager, Senior Product Manager, or Head of Product Strategy within the Growth Group. This structure places them within a dedicated product or strategy team, with clear lines of reporting and mentorship opportunities. They will also work extensively with cross-functional teams and pillar owners, indicating a matrixed reporting dynamic for project-specific work.

Operations Impact: The role has a direct impact on revenue and business decisions by shaping the strategic direction of key digital products and growth initiatives. By identifying and prioritizing opportunities based on data analysis, the Specialist contributes to the optimization of B2B platforms, DTC services, and sales & distribution channels. Their work directly influences resource allocation, feature development, and market penetration strategies for the Growth Group, ultimately driving organic growth for AB InBev.

Growth Opportunities:

• Vertical Growth within Product: Progression to Senior Product Strategist, Product Manager, or even Product Lead roles within the Growth Group, taking on more complex product portfolios or leading larger teams.

• Specialization Expansion: Deepening expertise in specific areas such as AI/ML product development, data science for product, or specific market segments (e.g., B2B e-commerce, DTC logistics).

• Lateral Moves: Opportunities to move into related GTM operations, strategy, or business development roles within AB InBev, leveraging their understanding of digital products and market dynamics.

• Leadership Development: Participation in AB InBev's leadership development programs, preparing for future management or executive roles.

📝 Enhancement Note: This role offers a clear path for career advancement within product management and GTM strategy. The emphasis on data-driven decision-making and digital transformation positions the candidate for high-impact roles in a company that is actively evolving its commercial operations.

🌐 Work Environment

Office Type: The role is advertised as "On-site," indicating a traditional office environment. AB InBev is known for fostering a collaborative and dynamic workspace, often with modern amenities to support employee well-being and productivity. The mention of "Casual office and dress code" suggests a relaxed yet professional atmosphere.

Office Location(s): São Paulo, SP, Brazil. This is a major business hub in Latin America, providing access to a large talent pool and excellent infrastructure. Employees can expect to work in a corporate office setting within the metropolitan area, likely in a well-equipped facility.

Workspace Context:

• Collaborative Environment: The Growth Group's structure emphasizes teamwork. Expect a workspace designed to facilitate interaction, brainstorming, and cross-functional meetings, potentially with open-plan areas, meeting rooms, and informal collaboration zones.

• Technology & Tools: Employees will have access to AB InBev's corporate IT infrastructure, including necessary hardware, software, and access to the company's suite of digital tools and platforms, which are central to the Growth Group's operations.

• Team Interaction: Frequent interaction with a diverse team of product managers, data scientists, engineers, marketers, and sales professionals, fostering a rich learning and exchange environment.

Work Schedule: The standard 40-hour work week is expected. However, given the strategic nature of the role and the global reach of AB InBev, there may be an expectation for occasional flexibility to accommodate global calls, urgent project needs, or specific market requirements, particularly when dealing with different time zones.

📝 Enhancement Note: The "On-site" requirement in São Paulo indicates a need for candidates comfortable with a physical office presence. The company's culture, as suggested by "casual office and dress code," likely promotes a productive yet comfortable working environment conducive to collaboration and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Technical/Case Study Interview: Candidates will likely face an interview focused on product strategy, data analysis, and problem-solving. This may involve a case study related to optimizing a B2B platform, defining KPIs for a new DTC service, or analyzing market data to identify growth opportunities.

• Panel Interview: A series of interviews with key stakeholders, including potential peers, cross-functional partners (e.g., Data Product Managers, Pillar Owners), and the hiring manager. This stage assesses collaboration skills, strategic thinking, and domain expertise.

• Final Interview: Potentially with senior leadership within the Growth Group to discuss vision, strategic alignment, and overall fit for the role and company culture.

Portfolio Review Tips:

• Quantify Impact: For any project presented, clearly articulate the problem, your role, the solution implemented, and most importantly, the quantifiable results (e.g., % increase in user adoption, % improvement in conversion rates, R$ in revenue impact).

• Showcase Strategic Thinking: Highlight how your analysis informed strategic decisions, prioritized initiatives, or shaped the product roadmap.

• Demonstrate Data Proficiency: Include examples of complex data analysis, KPI development, and dashboard creation. Explain your thought process in deriving insights from data.

• Tailor to AB InBev: Research AB InBev's Growth Group, BEES platform, and DTC services. Frame your portfolio examples to show how your skills and experience directly address their challenges and opportunities.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or skill area, with clear summaries for each item. Be prepared to walk through 1-2 key projects in detail during interviews.

Challenge Preparation:

• Product Strategy Case: Be ready to analyze a hypothetical business scenario, identify key opportunities or challenges, propose product solutions, and outline a strategy for implementation and measurement. Focus on frameworks like SWOT, Porter's Five Forces, or user journey mapping.

• Data Analysis & Interpretation: Prepare to interpret charts, graphs, or raw data sets related to user behavior, sales performance, or platform engagement. Be ready to draw conclusions and recommend actions.

• Stakeholder Management Scenarios: Anticipate questions about how you would handle conflicting priorities from different stakeholders or communicate complex technical/strategic information to non-technical audiences.

📝 Enhancement Note: The interview process for a strategic role like this will heavily emphasize analytical capabilities, strategic thinking, and the ability to translate data into tangible business outcomes. A well-curated portfolio that showcases these skills with quantifiable results will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Tools: Jira, Confluence, Asana, Trello (for backlog management, documentation, and project tracking). Familiarity with agile methodologies is key.

• Data Analysis & Visualization Tools: Advanced Excel and PowerPoint are mandatory. Proficiency in SQL for data querying is highly desirable. Experience with BI tools like Tableau, Power BI, or Looker for dashboard creation and reporting is a strong plus.

• CRM & Marketing Automation: While not the primary focus, understanding how product strategy integrates with CRM systems (e.g., Salesforce) and marketing automation platforms could be beneficial.

• Collaboration Tools: Microsoft Teams, Slack, Google Workspace (for daily communication and collaboration).

Analytics & Reporting:

• Data Warehousing/Databases: Familiarity with how data is stored and accessed, potentially involving experience with cloud data platforms or data lakes.

• Performance Tracking: Experience in defining and monitoring metrics related to user engagement, conversion rates, customer satisfaction, and business impact.

CRM & Automation:

• B2B Platform Integration: Understanding how product features interact with and enhance B2B commerce platforms like BEES.

• DTC Service Integration: Knowledge of how product strategy supports the operational aspects of delivery services.

📝 Enhancement Note: The technology stack emphasizes data analysis and visualization, with a strong requirement for Excel and PowerPoint. SQL is highly desirable, indicating a hands-on approach to data. Familiarity with agile tools and broader CRM/marketing platforms would be beneficial for understanding the GTM ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing the use of analytics and insights to guide strategy and product development. Operations professionals are expected to ground their recommendations in data.

• Continuous Improvement & Innovation: AB InBev's Growth Group is focused on digital transformation, valuing a mindset that constantly seeks better ways to operate, leverage technology, and drive growth.

• Collaboration & Cross-functional Partnership: Success hinges on effective teamwork across diverse departments and geographies. Open communication and a willingness to support colleagues are paramount.

• Accountability & Ownership: Employees are expected to take responsibility for their work, drive initiatives forward proactively, and deliver on commitments.

• Customer Centricity: Understanding and prioritizing the needs of both end consumers and B2B customers is essential for developing successful products and services.

Collaboration Style:

• Proactive Communication: Encouraging open dialogue and early sharing of information to ensure alignment and prevent silos.

• Data-Informed Discussions: Using data and analytics to support arguments and facilitate objective decision-making during collaborative efforts.

• Respect for Diverse Perspectives: Valuing input from various teams and cultures, fostering an inclusive environment where different viewpoints are considered.

• Agile & Iterative Approach: Working in iterative cycles, seeking feedback, and adapting plans based on new information or changing market conditions.

📝 Enhancement Note: The company culture emphasizes a blend of data-driven strategy, continuous innovation, and strong collaboration. For an operations professional, this means being comfortable with ambiguity, embracing data, and working effectively in a team-oriented, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Strategy with Local Needs: Integrating diverse market requirements and feedback from various country teams into a cohesive global product strategy can be complex.

• Data Complexity and Integration: Working with large volumes of data from disparate sources (B2B platforms, DTC apps, sales data) requires sophisticated analytical skills and robust data management.

• Rapid Technological Evolution: Staying abreast of emerging technologies and trends in AI, data analytics, and digital platforms to ensure AB InBev's products remain competitive.

• Cross-Cultural Stakeholder Management: Navigating different communication styles, priorities, and cultural nuances when collaborating with teams across various regions.

Learning & Development Opportunities:

• Advanced Analytics and AI/ML: Opportunities to deepen skills in data science, machine learning, and AI application within product strategy.

• Global Product Management: Exposure to managing product lifecycles on a global scale, understanding international market dynamics and regulatory environments.

• GTM Strategy and Digital Transformation: Learning best practices in Go-To-Market operations, digital commerce, and driving organizational change within a large enterprise.

• Leadership Training: Access to AB InBev's extensive training programs designed to develop future leaders in strategy, product, and operations.

📝 Enhancement Note: The challenges presented are typical for a global role in a large, innovative company, requiring adaptability and a proactive approach. The growth opportunities are substantial, offering pathways for deep specialization or broad leadership development within the operations and GTM domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a product strategy for a new feature on the BEES platform to increase adoption among small business owners?" (Focus on market analysis, user segmentation, value proposition, and KPI definition.)

• "Describe a time you used data analysis to identify a significant business opportunity or solve a complex problem. What was your process, and what was the outcome?" (Prepare a STAR method answer highlighting analytical skills, data interpretation, and impact.)

Company & Culture Questions:

• "What do you know about AB InBev's Growth Group and its mission? How do you see your role contributing to it?" (Research the Growth Group's objectives, BEES, DTC services, and articulate your alignment.)

• "How do you approach continuous learning and staying updated on product strategy and data analytics trends?" (Highlight resources like industry publications, courses, conferences, and internal learning platforms.)

Portfolio Presentation Strategy:

• The "Problem-Solution-Impact" Framework: For each case study, clearly articulate the initial problem, the strategic solution you devised or contributed to, and the measurable impact achieved.

• Data Storytelling: Use visuals (charts, graphs) from your portfolio to explain complex data insights and demonstrate how they led to strategic decisions.

• Focus on Your Role: While teamwork is important, clearly define your specific contributions, responsibilities, and decision-making authority within each project.

• Be Ready for Deep Dives: Prepare to discuss the nuances of your projects, including challenges faced, trade-offs made, and lessons learned.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, analytical prowess, and strong communication skills. Candidates should be ready to apply their knowledge to hypothetical scenarios relevant to AB InBev's business context and showcase their past achievements with quantifiable results.

📌 Application Steps

To apply for this Product Strategy Specialist position:

• Submit your application through the provided Greenhouse link, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your resume and any supplementary materials to prominently feature experiences in product strategy, data analytics, GTM operations, and B2B/DTC platforms. Highlight quantifiable achievements and showcase your analytical methodology.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, language proficiencies (English, Portuguese), and specific technical skills (Excel, PowerPoint, SQL, Python). Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice articulating your experience using the STAR method, prepare to discuss case studies related to product strategy and data analysis, and research AB InBev's Growth Group, its products (BEES, Ze Delivery), and strategic initiatives.

• Company Research: Gain a deep understanding of AB InBev's market position, its commitment to digital transformation, and the specific goals of the Growth Group. Familiarize yourself with the challenges and opportunities in the beverage industry and B2B/DTC commerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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