Product Strategy & Operations Lead, Ad Performance

📍 Job Overview

Job Title: Product Strategy & Operations Lead, Ad Performance

Company: Roku

Location: Boston, Massachusetts, United States

Job Type: Full-time

Category: Product Strategy & Operations, Ad Performance

Date Posted: April 09, 2026

Experience Level: Mid-Senior Level (implied by 4+ years experience)

Remote Status: Hybrid

🚀 Role Summary

• Drive product strategy and go-to-market execution for Roku's performance advertising portfolio, focusing on revenue growth and market adoption.

• Analyze ad delivery, bidding, targeting, and measurement systems to identify and implement scalable operational solutions.

• Serve as a key strategic partner bridging product development with business enablement, ensuring alignment across product, sales, and legal teams.

• Operationalize and scale performance advertising products across Roku's direct and in-stream ad businesses.

• Leverage market analysis and competitive intelligence to inform product roadmaps and prioritization for ad performance.

📝 Enhancement Note: This role is positioned within Roku's Ad Product organization, specifically in the Ad Product Strategy & Operations (PS&O) team. The emphasis on "performance advertising" and "Ad Performance" indicates a focus on outcome-based advertising solutions, requiring a deep understanding of metrics like CPA, conversion rates, and attribution models. The "Lead" title, coupled with the 4+ years of experience requirement and focus on strategy and operationalization, suggests a role with significant autonomy and impact on the business's advertising revenue streams.

📈 Primary Responsibilities

• Develop and refine the product strategy for Roku's performance advertising portfolio, incorporating market dynamics, buyer needs, and business objectives into product roadmaps and prioritization.

• Conduct in-depth analysis of ad delivery, bidding, targeting, forecasting, and measurement systems to identify operational gaps, inefficiencies, and dependencies, proposing scalable solutions.

• Collaborate closely with Product Management, Ad Sales, Operations, and Legal teams to remove revenue-generating roadblocks and ensure readiness to sell and support performance buying products.

• Establish and scale effective go-to-market (GTM) frameworks for performance advertising across Roku's direct channels (e.g., Home Screen, native surfaces) and in-stream video ad businesses.

• Act as the Directly Responsible Individual (DRI) for performance advertising GTM initiatives, ensuring cross-functional alignment, accountability, and the delivery of measurable business outcomes.

• Own the operational readiness and successful launch execution for new performance buying products, equipping Ad Sales teams with the necessary knowledge and tools to support advertisers effectively from day one.

• Proactively identify systemic roadblocks, workflow inefficiencies, and operational gaps that hinder the product roadmap's translation into market success.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning and hands-on operational execution. The focus on "operational readiness," "launch execution," and "scaling frameworks" indicates a need for a candidate who can not only strategize but also build and implement processes that ensure product success in the market, particularly within the complex ad tech ecosystem.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in a relevant field such as Business, Marketing, Economics, or a related quantitative discipline is typically expected for roles of this nature. Advanced degrees may be a plus.

Experience: 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within the digital advertising industry. Demonstrated track record of growth and progression in prior roles.

Required Skills:

• Proven experience in developing and shaping product strategy, informed by thorough market analysis and competitive intelligence.

• Deep understanding of performance advertising principles, including outcome-based buying systems (e.g., CPA bidding, conversion optimization).

• Expertise in audience targeting, measurement, and attribution methodologies within digital advertising.

• Strong systems thinking ability with a demonstrated capacity to scale operational processes and drive measurable business outcomes.

• Exceptional communication and influence skills, capable of aligning diverse cross-functional teams.

• Highly analytical and detail-oriented approach to problem-solving and decision-making.

• Proficiency in using AI tools to enhance productivity in research, presentation development, financial analysis, and other professional tasks.

Preferred Skills:

• Experience in a digital platform or ad tech environment, specifically with performance advertising products.

• Familiarity with Roku's advertising portfolio and the broader CTV advertising landscape.

• Experience in go-to-market (GTM) strategy development and execution for advertising products.

• Strong financial analysis skills applied to advertising performance and ROI.

• Familiarity with CRM systems and data analysis tools for performance tracking.

📝 Enhancement Note: The requirement for "AI to increase productivity" is a modern and specific skill that candidates should highlight. The emphasis on "growth and progression" in prior roles suggests that Roku values ambition and a demonstrated ability to take on increasing responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated ability to develop and implement strategic frameworks for scaling operational processes, particularly within product launches or GTM initiatives.

• Case studies showcasing analysis of complex systems (e.g., ad delivery, bidding, measurement) and the proposal/implementation of scalable solutions.

• Examples of driving revenue growth through product strategy and operational execution in the performance advertising space.

• Documentation or presentation artifacts related to market analysis, competitive intelligence, and their impact on product roadmaps.

Process Documentation:

• Examples of workflow design and optimization for advertising products, highlighting efficiency gains and scalability.

• Documentation detailing the implementation and automation of operational processes critical for ad product success.

• Metrics and analysis demonstrating the performance of implemented processes and their impact on key business outcomes (e.g., revenue, adoption, efficiency).

📝 Enhancement Note: For this role, a portfolio should emphasize strategic thinking, operational design, and measurable results. Candidates should be prepared to discuss specific instances where they analyzed complex systems, designed scalable processes, and influenced cross-functional teams to achieve product and revenue goals in the performance advertising domain.

💵 Compensation & Benefits

Salary Range: $130,000 - $170,000 annually (for Massachusetts)

Benefits:

• Health insurance (medical, dental, and vision)

• Equity awards

• Life insurance

• Disability benefits

• Parental leave

• Wellness benefits

• Paid time off

• Global access to mental health and financial wellness support and resources.

• Retirement options (401(k)/pension)

• Commuter benefits

Working Hours: 40 hours per week (standard full-time)

📝 Enhancement Note: The salary range is specific to Massachusetts, indicating potential variations for other locations. The benefits package is comprehensive, aligning with industry standards for a tech company of Roku's caliber, with a strong emphasis on wellness and professional development support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Streaming Platform, Advertising Technology)

Company Size: Over 5,000 employees (implied by company scale and public status)

Founded: 2002. Roku has a history of innovation in the streaming space, evolving from a hardware company to a dominant platform provider with a significant advertising business.

Team Structure:

• The Ad Product Strategy & Operations (PS&O) team is a hybrid function within the broader Ad Product organization, acting as a critical link between product development and business enablement.

• This role operates at the intersection of product management, ad sales, legal, and other cross-functional teams, requiring strong collaboration and influence.

Methodology:

• Data-driven decision-making, with a strong emphasis on market analysis, competitive intelligence, and performance metrics.

• Agile and fast-paced approach to product development and go-to-market execution.

• Focus on building scalable frameworks and operationalizing strategies for revenue growth.

• Cross-functional collaboration and strong stakeholder management are essential for success.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture is described as one where "teams work in the office Monday through Thursday," with Fridays being flexible for remote work. This hybrid model emphasizes collaboration and in-person interaction while allowing for some flexibility. The company prides itself on being a place for "problem-solvers" who "act boldly, move fast and accomplish extraordinary things through collaboration and trust."

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, indicating a mid-to-senior level with significant responsibility. It requires a blend of strategic thinking, operational execution, and cross-functional leadership. The scope involves owning the commercialization and operational aspects of Roku's performance advertising platform.

Reporting Structure: While not explicitly stated, this role likely reports into a Director or VP level within the Ad Product Strategy & Operations or Ad Product organization. The role will require close collaboration and reporting to various stakeholders across Product, Sales, and Legal.

Operations Impact: This role has a direct and significant impact on Roku's advertising revenue growth. By effectively strategizing, operationalizing, and scaling performance advertising products, the lead will contribute to making Roku's platform a "must-buy" for growth marketers, thereby increasing ad revenue and market share.

Growth Opportunities:

• Potential to lead and grow the performance advertising GTM strategy and operations function.

• Opportunity to gain deep expertise in the rapidly evolving CTV advertising technology landscape.

• Advancement into senior leadership roles within Product, Strategy, or Operations at Roku.

• Exposure to high-level strategic decision-making and direct impact on a core business unit.

• Development in managing complex, cross-functional initiatives within a fast-paced tech environment.

📝 Enhancement Note: The "high-visibility, high-impact" nature of this role suggests ample opportunities for career advancement for individuals who can demonstrate success in driving revenue and operational efficiency within Roku's advertising business. The focus on scaling products and owning commercialization points towards a leadership track.

🌐 Work Environment

Office Type: Hybrid work environment with a structured in-office component. Teams are expected to work in the office Monday through Thursday, with Fridays offering flexibility for remote work.

Office Location(s): Boston, Massachusetts. The job posting specifies this location, indicating a physical office presence is required for the majority of the work week.

Workspace Context:

• Collaborative environment designed to foster teamwork and cross-functional interaction.

• Access to modern office amenities and technology to support productivity.

• Opportunities for direct engagement with product managers, sales teams, and other key stakeholders crucial for operations and strategy alignment.

• A dynamic setting where speed, agility, and problem-solving are valued.

Work Schedule: Standard 40-hour work week, with the hybrid model allowing for flexibility on Fridays. The nature of the role may require occasional flexibility outside of standard hours to meet critical deadlines or support product launches.

📝 Enhancement Note: The hybrid model with mandated in-office days (Mon-Thu) suggests a company that values in-person collaboration for strategic initiatives and team cohesion, while also recognizing the need for focused, independent work that can be done remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and interest.

• Hiring Manager Interview: Deep dive into experience, strategic thinking, operational capabilities, and understanding of performance advertising.

• Cross-Functional Interviews: Interviews with Product Managers, Sales leads, or other key stakeholders to assess collaboration skills and ability to influence.

• Case Study/Presentation: A potential exercise or presentation based on a provided scenario or a candidate's portfolio, focusing on product strategy, operational planning, or market analysis for performance advertising.

• Final Round: May involve senior leadership to assess strategic alignment and overall fit.

Portfolio Review Tips:

• Showcase Strategic Impact: Highlight instances where your strategic insights led to tangible improvements in product performance, revenue, or operational efficiency.

• Demonstrate Operational Design: Present examples of frameworks, processes, or systems you designed and implemented to scale operations, particularly in ad tech or performance marketing.

• Quantify Results: Use specific metrics and data to illustrate the outcomes of your work. For performance advertising, this means showcasing improvements in CPA, conversion rates, ROI, adoption rates, or revenue.

• Illustrate Cross-Functional Collaboration: Detail how you partnered with different teams (Product, Sales, Legal, Engineering) to achieve shared objectives.

• Address AI Integration: If applicable, showcase how you've leveraged AI tools to enhance productivity in your strategy or operations work.

Challenge Preparation:

• Performance Advertising Scenarios: Be prepared to discuss how you would approach defining strategy, identifying operational bottlenecks, or designing GTM plans for new performance advertising products.

• Market Analysis & Competitive Intelligence: Practice articulating your methodology for analyzing market trends and competitive landscapes in the ad tech space.

• Process Optimization: Be ready to walk through a process you've optimized, explaining the problem, your solution, and the measurable impact.

• Stakeholder Alignment: Prepare examples of how you've influenced diverse stakeholders and driven consensus on complex initiatives.

📝 Enhancement Note: Candidates should prepare a portfolio that strongly emphasizes their ability to bridge strategy and execution, with a clear focus on measurable outcomes in performance advertising. The ability to articulate complex concepts clearly and demonstrate strategic thinking will be crucial.

🛠 Tools & Technology Stack

Primary Tools (Likely):

• Productivity Suites: Google Workspace (Docs, Sheets, Slides, Meet) or Microsoft Office Suite (Word, Excel, PowerPoint, Teams).

• Project Management Tools: Asana, Jira, Trello, or similar for tracking initiatives and workflows.

• Collaboration Tools: Slack, Microsoft Teams for real-time communication.

• Presentation Software: Advanced proficiency in PowerPoint or Google Slides for strategy and GTM materials.

• AI Productivity Tools: Mentioned explicitly in requirements, indicating usage for research, analysis, and content generation.

Analytics & Reporting (Likely):

• Data Analysis Tools: Excel (advanced functions, pivot tables), SQL (for data extraction and manipulation).

• Business Intelligence (BI) Tools: Tableau, Looker, Power BI, or similar for data visualization and dashboard creation.

• Advertising Platforms: Familiarity with ad platforms and their reporting capabilities (e.g., Google Ads, Meta Ads, programmatic platforms) is beneficial.

CRM & Automation (Likely):

• CRM Systems: Salesforce or similar platforms used for sales and advertiser management.

• Marketing Automation Platforms: Tools that might integrate with ad performance tracking.

• Data Warehousing/ETL Tools: Basic understanding of how data flows into reporting systems.

📝 Enhancement Note: While specific tools are not listed, the role's focus on product strategy, operations, and ad performance implies a need for strong analytical skills and proficiency with data analysis, visualization, and project management tools. A candidate's ability to quickly learn and adapt to new technologies will be important.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by thorough analysis, market insights, and performance metrics.

• Customer-Centric: Focus on understanding buyer needs and delivering value to advertisers and growth marketers.

• Collaborative: Strong emphasis on cross-functional teamwork and alignment to achieve shared goals.

• Innovative & Agile: Embraces a fast-paced environment, encourages bold ideas, and moves quickly to execute.

• Accountability: Takes ownership of initiatives and drives them to measurable outcomes.

• Efficiency & Scalability: Focus on building robust processes and frameworks that can support growth.

Collaboration Style:

• Highly collaborative, working closely with Product Management, Ad Sales, Legal, Engineering, and other business units.

• Proactive communication and strong stakeholder management are key to ensuring alignment and buy-in.

• Emphasis on clear articulation of strategy, operational plans, and potential roadblocks.

• A culture that values open feedback and constructive problem-solving.

📝 Enhancement Note: Roku's culture emphasizes "problem-solvers" who are "talented," "easy to work with," and "keep their egos in check." This suggests a preference for individuals who can contribute effectively within a team, drive results, and maintain a positive, pragmatic attitude.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Complex Ad Tech Landscape: The digital advertising ecosystem is constantly evolving, requiring continuous learning and adaptation.

• Balancing Product Strategy with Operational Execution: Ensuring that strategic plans are effectively translated into scalable operational processes and successful market launches.

• Driving Cross-Functional Alignment: Gaining buy-in and coordinating efforts across multiple departments with potentially competing priorities.

• Scaling Performance Advertising Offerings: Developing and implementing frameworks that can support Roku's growing performance advertising business across diverse product lines.

• Measuring and Demonstrating ROI: Clearly articulating the value and impact of performance advertising products to stakeholders and advertisers.

Learning & Development Opportunities:

• Deep dive into the nuances of Connected TV (CTV) advertising and performance marketing strategies.

• Opportunity to shape and influence the direction of Roku's advertising product portfolio.

• Develop advanced skills in product strategy, market analysis, and GTM execution within a leading streaming platform.

• Gain experience in leveraging AI for productivity and strategic decision-making.

• Potential for leadership development and mentorship within a fast-growing tech company.

📝 Enhancement Note: This role offers the opportunity to tackle significant challenges in a rapidly growing and dynamic market, providing substantial learning and development prospects for an ambitious operations and strategy professional.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a product strategy for a performance-based advertising product. What were the key considerations, and what was the outcome?"

• "How would you approach analyzing the operational readiness of a new bidding system for performance advertisers? What metrics would you track?"

• "Walk me through your process for developing a go-to-market strategy for a new ad product. How do you ensure alignment across sales, product, and legal?"

Company & Culture Questions:

• "What do you know about Roku's advertising business and its position in the CTV market?"

• "How do you approach collaboration with product management and sales teams?"

• "Describe your experience working in a hybrid work environment. How do you ensure productivity and collaboration?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key achievements, focusing on the problem, your solution (strategy/process), and the measurable results. Use the STAR method (Situation, Task, Action, Result).

• Quantify Everything: For performance advertising, ensure you have clear metrics on CPA, conversion lift, ROI, revenue impact, or adoption rates.

• Highlight Systems Thinking: Be ready to explain how you analyzed complex systems and designed scalable solutions.

• Showcase Collaboration: Provide examples of how you successfully partnered with different teams to achieve objectives.

• Practice Your Narrative: Be able to clearly articulate your role, your contributions, and the impact of your work in a concise and compelling manner.

📝 Enhancement Note: Candidates should prepare to discuss specific examples that demonstrate their strategic thinking, operational execution capabilities, and ability to drive measurable results in the performance advertising domain, leveraging their portfolio as evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Roku careers portal via the provided link.

• Portfolio Customization: Tailor your resume and any supplemental materials to highlight experience in product strategy, performance advertising, GTM execution, and operational scaling, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly articulates achievements with quantifiable results, focusing on responsibilities related to market analysis, process optimization, and revenue growth in the ad tech space.

• Interview Preparation: Practice answering strategy and behavioral questions, and prepare a concise overview of 2-3 key projects from your portfolio that best align with the role's requirements. Be ready to discuss your approach to challenges and your collaboration style.

• Company Research: Familiarize yourself with Roku's business model, advertising products, recent news, and its hybrid work culture to demonstrate genuine interest and strategic understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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