Product Strategy & Marketing Manager (Partnerships)

📍 Job Overview

Job Title: Product Strategy & Marketing Manager (Partnerships)

Company: Wayground (formerly Quizizz)

Location: Bangalore, Karnataka, India

Job Type: Full-time

Category: Product Strategy & Marketing Operations / GTM Partnerships

Date Posted: April 29, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: On-site

🚀 Role Summary

• Drive strategic Go-To-Market (GTM) initiatives for Wayground's partner ecosystem, focusing on how partners position and commercialize the platform.

• Develop and implement scalable partner enablement programs, including onboarding, training, and readiness frameworks to enhance partner performance.

• Shape partner strategy and growth programs by designing demand generation and pipeline acceleration motions.

• Build repeatable frameworks, playbooks, and assets to streamline partner operations and improve efficiency.

• Collaborate cross-functionally with Product, Marketing, Sales, and Partnerships teams to ensure cohesive GTM execution through partners.

📝 Enhancement Note: This role is positioned as a highly strategic and builder-oriented function, emphasizing influence over traditional channel operations. The "Partnerships" aspect signifies a focus on indirect revenue and market expansion through third-party entities, requiring a deep understanding of GTM strategies that leverage external channels. The operations component lies in creating scalable systems, processes, and enablement materials that empower these partners for success.

📈 Primary Responsibilities

• Solution Strategy Development: Partner closely with Partner Managers to support strategic opportunities, translating partner and customer requirements into tailored solutions that map Wayground’s capabilities to specific use cases, especially in tenders, pilots, and proposals.

• Partner Enablement Program Design: Architect and develop scalable frameworks for partner onboarding, training, and readiness, including creating partner training journeys, certifications, onboarding playbooks, and capability-building programs.

• Go-To-Market Asset Creation: Develop comprehensive partner enablement resource kits, including presentations, solution briefs, pitch decks, flyers, landing pages, sales tools, and playbooks, leveraging AI and modern tools for rapid iteration.

• Partner Growth Program Design: Help design and implement partner growth plans and GTM motions that support demand generation and pipeline growth, including developing scalable partner growth programs like campaigns, webinars, and activation plays.

• Framework & Process Improvement: Create repeatable templates, frameworks, and playbooks that enhance consistency and speed in partner-facing work, and contribute to improving systems and processes that support a scalable partnerships business.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning and hands-on asset creation, common in GTM operations roles that bridge product, marketing, and sales. The emphasis on "scalable frameworks" and "repeatable playbooks" underscores the operational aspect of enabling a partner ecosystem, requiring a structured approach to program development and execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Business, Marketing, Communications, or a related field is typically expected for this level of role. Advanced degrees or relevant certifications in Product Management or Marketing are a plus.

Experience: 5–8 years of experience in product marketing, solutions consulting, strategic partnerships, partner enablement, growth strategy, or related roles within SaaS, EdTech, or B2B environments.

Required Skills:

• Strong product intuition and ability to translate product capabilities into compelling partner and customer solutions.

• Proven experience in building enablement frameworks, partner-facing programs, or go-to-market initiatives.

• Excellent storytelling, messaging, and presentation skills with the ability to articulate complex ideas clearly.

• Strategic thinking with strong problem-solving instincts and comfort operating in ambiguous environments.

• Demonstrated ability to create structure and scalable frameworks from scratch.

• High ownership mindset with a strong bias for action and a proactive approach to problem-solving.

• Proficiency in using AI and modern tools for creative asset development and rapid iteration.

Preferred Skills:

• Experience in education technology (EdTech), channel ecosystems, or partner-led growth.

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.

• Understanding of data analysis and reporting to measure program effectiveness.

• Experience supporting or managing partner programs, including tiering models and incentive structures.

📝 Enhancement Note: The requirements emphasize a unique blend of strategic thinking, creative execution, and operational proficiency. The "builder-oriented" nature of the role implies a need for individuals who can conceptualize and operationalize new programs and frameworks, particularly leveraging modern tools like AI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Partner Enablement Programs: Showcase examples of enablement frameworks, training programs, or playbooks you've developed and their impact on partner performance (e.g., increased deal velocity, improved partner sales).

• Go-To-Market Strategy Examples: Evidence of developing GTM strategies for product launches or market entries, particularly those involving partner channels or indirect sales motions.

• Solution Consulting or Product Marketing Assets: Examples of solution briefs, pitch decks, tailored presentations, or value proposition documentation that effectively translated product features into customer benefits.

• Framework Development Examples: Demonstrations of creating structured approaches, templates, or repeatable processes for complex business challenges, ideally related to partnerships or GTM operations.

Process Documentation:

• Workflow Design for Partner Programs: Highlight examples where you've designed or optimized workflows for partner onboarding, deal registration, co-marketing activities, or partner support.

• Scalable Asset Creation Processes: Showcase methods you've used to efficiently create and distribute marketing and enablement materials for a partner audience, potentially including the use of AI or automation.

• Performance Measurement Frameworks: Examples of how you've established metrics and reporting mechanisms to track the effectiveness of partner programs, enablement initiatives, or GTM campaigns.

📝 Enhancement Note: Given the strategic and "builder-oriented" nature of this role, a portfolio demonstrating the ability to conceptualize, design, and operationalize programs is crucial. Candidates should be prepared to showcase their strategic thinking, creative development skills, and ability to create scalable, repeatable processes that drive partner success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Strategy & Marketing Manager (Partnerships) role with 5-8 years of experience in Bangalore, India, the estimated annual salary range is approximately ₹18,00,000 to ₹30,00,000 (INR). This range can vary based on the candidate's specific experience, skills, and the final negotiation.

Benefits:

• Comprehensive health care benefits for employee, family, and parents.

• Investment in employee learning and development through books and courses.

• Healthy catered lunches and dinners.

• Fully stocked pantry with snacks and beverages throughout the day.

• Commute support to alleviate travel challenges in Bangalore.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with typical full-time employment. However, the role's entrepreneurial nature may require flexibility to meet project deadlines and partner engagement needs.

📝 Enhancement Note: The salary estimate is derived from salary data aggregators for similar roles in Bangalore, considering the specified experience level and the SaaS/EdTech industry. Benefits are detailed as provided in the job description, emphasizing employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech) and SaaS. Wayground operates globally, serving K-12, higher education, and corporate training sectors with a highly adopted learning platform.

Company Size: Wayground is a high-growth, profitable SaaS company. While exact employee numbers aren't specified, its reach in 150+ countries with 75 million monthly active users suggests a significant, scaling organization.

Founded: Wayground (formerly Quizizz) was founded with a mission to motivate learners by empowering educators. Its growth trajectory indicates a dynamic and ambitious work environment.

Team Structure:

• The Product Strategy & Marketing Manager (Partnerships) role sits within a function that bridges Product Strategy, Product Marketing, Solution Consulting, Partner Enablement, and Partner Growth.

• This individual will work closely with Partner Managers and collaborate cross-functionally with Product, Sales, and Marketing teams.

Methodology:

• Data-Driven Approach: The company emphasizes moving fast and building with data. Operations and strategy are expected to be informed by performance metrics and insights.

• Process Optimization: There's a focus on creating "scalable frameworks" and "repeatable playbooks," indicating a commitment to operational efficiency and standardization.

• User-Centricity: The core mission of motivating learners and empowering educators suggests a strong focus on user experience and value creation.

Company Website: https://wayground.com/ (Note: The provided URL was for the company, not a specific careers page)

📝 Enhancement Note: The company culture is portrayed as fast-paced, tech-first, and mission-driven, with a strong emphasis on in-person collaboration for brainstorming and learning. The operational focus is on enabling growth through partners and leveraging technology, including AI, to achieve scale and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 5-8 years of experience. It's a strategic function focused on building and scaling partner GTM motions, indicating significant responsibility and influence.

Reporting Structure: The candidate will likely report to a senior leader within the Partnerships, GTM, or Product Marketing organization. They will work closely with Partner Managers and potentially guide a small execution/operations team.

Operations Impact: The role is designed to directly impact revenue growth by enhancing the effectiveness and scalability of Wayground's partner ecosystem. Success will be measured by how well partners are enabled to position, sell, and support Wayground, driving increased pipeline and market penetration.

Growth Opportunities:

• Strategic Influence: Opportunity to shape the go-to-market strategy for a significant portion of Wayground's business through partnerships.

• Program Building: Chance to build and own key partner enablement and growth programs from the ground up, establishing scalable frameworks.

• Cross-Functional Leadership: Develop strong relationships and influence across Product, Marketing, Sales, and Partnerships teams.

• Skill Development: Deepen expertise in product strategy, GTM operations, partner enablement, and leveraging modern tools like AI for business impact.

• Career Progression: Potential to move into senior leadership roles within Partnerships, GTM Strategy, or Product Marketing, or specialize further in partner ecosystem development.

📝 Enhancement Note: This role offers a unique opportunity to blend strategic product marketing with operational execution within a partner-centric GTM model. The "builder-oriented" nature suggests significant autonomy and a direct impact on the company's growth trajectory, making it attractive for ambitious operations and GTM professionals.

🌐 Work Environment

Office Type: Wayground emphasizes a collaborative, in-office work environment, stating, "We work best in the office brainstorming using whiteboards, having conversations over coffee/walks, or overhearing a hallway conversation." This suggests a traditional office setting designed to foster interaction and knowledge sharing.

Office Location(s): The role is based in Bangalore, India. Specific office address details are not provided but are implied to be accessible and supportive of employee needs.

Workspace Context:

• Collaborative Atmosphere: The company culture prioritizes in-person collaboration, implying an open office layout or meeting spaces conducive to brainstorming and spontaneous discussions.

• Technology & Tools: While not explicitly detailed, the mention of using "AI and modern tools to move fast and build creatively" suggests access to up-to-date technology and software.

• Team Interaction: The emphasis on "learning happens through osmosis" and "hallway conversations" points to an environment where informal interactions are valued for knowledge transfer and team cohesion.

Work Schedule: The standard work schedule is approximately 40 hours per week. However, the entrepreneurial nature of the role and the focus on building initiatives may necessitate some flexibility to meet project demands and partner engagement timelines.

📝 Enhancement Note: The company's preference for an on-site work environment is a key differentiator. This suggests a culture that values synchronous collaboration and believes in the benefits of in-person interaction for innovation and learning, which is particularly relevant for roles focused on strategy and program development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and application, focusing on relevant experience in product marketing, partnerships, or GTM strategy.

• Hiring Manager Interview: A discussion to assess your strategic thinking, problem-solving skills, experience with building programs, and cultural fit with Wayground's collaborative, on-site environment.

• Cross-Functional Interviews: Meetings with Partner Managers, Product, and Marketing team members to evaluate your ability to collaborate, understand complex solutions, and articulate value propositions.

• Portfolio Presentation/Case Study: A crucial stage where you will likely present examples from your portfolio showcasing your approach to partner enablement, GTM strategy, or solution consulting. This might involve a prepared presentation or a live case study exercise.

• Final Round: Potentially with senior leadership to discuss strategic vision and alignment with Wayground's growth objectives.

Portfolio Review Tips:

• Showcase Impact: Focus on quantifiable achievements. For enablement programs, highlight improvements in partner ramp time, sales productivity, or deal closure rates. For GTM strategies, demonstrate pipeline growth or market penetration.

• Illustrate "Builder" Mindset: Present examples where you've created structures, frameworks, or programs from scratch. Emphasize your ability to bring order to ambiguity and operationalize ideas.

• Demonstrate Strategic Thinking: Clearly articulate the "why" behind your solutions and programs. Show how you understood partner/customer needs and translated them into actionable strategies.

• Highlight Cross-Functional Collaboration: Provide examples of how you've worked with different teams (Product, Sales, Marketing) to achieve GTM objectives through partners.

• Emphasize Tool Proficiency: If you've used AI or other modern tools to enhance your work (e.g., rapid asset creation), be prepared to discuss those applications.

Challenge Preparation:

• Scenario-Based Questions: Be ready to discuss how you would approach specific challenges, such as designing an enablement program for a new partner segment or developing a GTM strategy for a complex solution.

• Product Translation: Prepare to take a hypothetical product feature or capability and translate it into a compelling value proposition for partners and end customers.

• Framework Design: You might be asked to outline the steps you would take to build a specific framework (e.g., partner tiering model, onboarding process).

📝 Enhancement Note: The interview process will likely assess not only your experience but also your ability to think strategically, operate autonomously, and contribute to a collaborative, in-office culture. A strong portfolio demonstrating your "builder" capabilities and impact is essential.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System (e.g., Salesforce): Essential for managing partner relationships, tracking opportunities, and understanding pipeline dynamics. Proficiency in CRM data management and reporting is expected.

• Product Marketing & Enablement Platforms: Tools for creating and distributing content, managing training modules, and tracking partner engagement.

• Collaboration & Project Management Tools (e.g., Asana, Trello, Jira): To manage workflows, track progress on initiatives, and facilitate cross-functional collaboration.

• Presentation & Design Software (e.g., PowerPoint, Google Slides, Canva, Figma): For creating compelling sales collateral, pitch decks, and enablement materials.

Analytics & Reporting:

• Business Intelligence (BI) Tools (e.g., Tableau, Power BI): To analyze partner performance data, GTM campaign effectiveness, and identify trends.

• Spreadsheet Software (e.g., Excel, Google Sheets): For data analysis, modeling, and creating custom reports.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Potentially used for partner communication and demand generation campaigns.

• AI Tools: Explicitly mentioned as a tool to "move fast and build creatively," suggesting familiarity with AI-powered content generation, research, or analysis tools.

• Integration Tools: Understanding how different systems connect (e.g., CRM to marketing automation) would be beneficial for streamlining partner operations.

📝 Enhancement Note: While specific tools are not listed, the role requires proficiency in standard GTM and operations tools. The explicit mention of AI tools indicates an expectation for candidates to be forward-thinking and adaptable to new technologies that enhance productivity and creativity in asset development and strategy execution.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together in the office, fostering a culture of open communication, brainstorming, and shared learning.

• Innovation & Building: Valuing individuals who can create new frameworks, programs, and solutions from scratch, with a "builder-oriented" mindset.

• Data-Driven Decisions: Utilizing data to inform strategy, measure impact, and drive continuous improvement in partner programs and GTM efforts.

• Efficiency & Scalability: A focus on creating repeatable processes and scalable frameworks that enable the business to grow effectively through its partner ecosystem.

• Mission-Driven: Commitment to Wayground's overarching mission of motivating learners and empowering educators.

Collaboration Style:

• In-Person Synergy: Wayground actively promotes in-office collaboration for brainstorming, spontaneous discussions, and osmosis-based learning.

• Cross-Functional Integration: The role requires seamless collaboration with Product, Marketing, Sales, and other Partner Managers to ensure cohesive GTM execution.

• Feedback-Rich Environment: The culture encourages open dialogue and the exchange of ideas, supporting continuous improvement of processes and strategies.

• Proactive Communication: A high ownership mindset suggests individuals are expected to communicate proactively about progress, challenges, and opportunities.

📝 Enhancement Note: The company's explicit preference for an on-site, collaborative environment is a key cultural indicator. Candidates should be prepared to articulate how they thrive in such settings and contribute to a dynamic, team-oriented culture focused on innovation and mission achievement.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Building from Scratch: The role requires navigating ambiguity and establishing new programs and frameworks for partner enablement and growth. This demands strong strategic thinking and a proactive, self-starter approach.

• Cross-Functional Alignment: Effectively aligning diverse teams (Product, Sales, Marketing, Partnerships) around common partner GTM objectives can be challenging but is critical for success.

• Scaling Partner Programs: Developing strategies and assets that can be effectively scaled across a growing and potentially diverse partner base globally.

• Measuring Partner Impact: Quantifying the ROI of enablement programs and partner initiatives requires robust data tracking and analysis capabilities.

Learning & Development Opportunities:

• Strategic GTM Expertise: Deepen understanding and practical application of partner-led GTM strategies, solution consulting, and product marketing within a high-growth SaaS/EdTech context.

• Program Design & Implementation: Gain hands-on experience in architecting and launching scalable enablement and growth programs for a global partner ecosystem.

• AI & Modern Tool Utilization: Hone skills in leveraging cutting-edge AI and other modern tools for efficient content creation, strategy development, and operational improvements.

• Cross-Functional Leadership: Develop strong influencing and communication skills by working with various departments and senior stakeholders.

• Industry Exposure: Gain insights into the EdTech market and the dynamics of building successful channel ecosystems.

📝 Enhancement Note: The challenges presented are typical for a "builder-oriented" role in a scaling company. The growth opportunities are substantial, offering a chance to shape critical GTM functions and develop highly sought-after skills in strategic partnerships and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a partner enablement program or GTM framework from scratch. What was your process, and what was the outcome?" (Focus on your structured approach, problem-solving, and impact measurement.)

• "How would you translate a complex product feature into a compelling value proposition for different types of partners (e.g., resellers, integrators, educational institutions)?" (Demonstrate your product intuition and messaging skills.)

• "Imagine a scenario where a key partner is struggling to position our product effectively. What steps would you take to diagnose the issue and provide support?" (Highlight your problem-solving, collaboration, and enablement strategies.)

Company & Culture Questions:

• "What excites you about Wayground's mission and the EdTech industry?" (Show your alignment with the company's purpose.)

• "How do you see yourself contributing to our collaborative, on-site work environment?" (Address the company's preference for in-office interaction.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the challenge, your strategy/solution, the execution, and the measurable results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your initiatives (e.g., X% increase in partner-led pipeline, Y% reduction in enablement time).

• Showcase Your "Builder" Skills: Highlight instances where you created processes, frameworks, or assets that didn't previously exist.

• Tailor to Wayground: If possible, connect your examples to Wayground's context – e.g., how your experience in SaaS or EdTech could be applied here.

• Be Ready for Q&A: Anticipate questions about your decision-making process, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: Preparation should focus on demonstrating not just experience, but also strategic thinking, problem-solving abilities, and a proactive, collaborative approach aligned with Wayground's values and operational needs.

📌 Application Steps

To apply for this Product Strategy & Marketing Manager (Partnerships) position:

• Submit Your Application: Complete the application through the provided link on Lever.co.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your experience in partner enablement, GTM strategy development, or solution consulting. Focus on demonstrating your ability to build scalable frameworks and drive measurable results.

• Optimize Your Resume: Tailor your resume to highlight keywords related to product strategy, product marketing, partner enablement, GTM operations, SaaS, EdTech, and cross-functional collaboration. Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice articulating your experience, particularly your success in building programs from scratch and your approach to collaborative, on-site work environments. Be ready to discuss your portfolio items in detail.

• Research Wayground: Understand their product, mission, target markets, and recent developments. Consider how partners fit into their overall growth strategy and how your role can contribute to that.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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